BASIC CABLE NETWORK RANKINGS FOR 1st QUARTER 2011: 12/27/10-03/27/11

SOURCE: NIELSEN MEDIA RESEARCH (NHI)
TOP 30 NETWORKS RANKED ON PERSONS 2+

TOTAL PROGRAMMING DAY *

PRIMETIME (M-SU 8PM-11PM)*

RANK
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40

NET
USA
ESPN
TNT
FOXNC
HIST
TBSC
NAN
AEN
FX
MTV
FAM
DISC
HGTV
SYFY
ADSM
TRU
AMC
FOOD
TLC
LIF
CMDY
BET
TVL
SPIKE
BRVO
NKJR
MSNBC
CNN
HALL
ENT
LMN
APL
ID
TRAV
VH1
ESPN2
NGC
OXYG
CMT
GSN

DUR
16380
16380
16380
16380
16380
16380
14040
16380
16380
16380
16380
16380
16380
16380
10920
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380
16380

HHLD
HHLD
Live+SD CVG Live+SD AA
AA%
(000)
2.2
2,199
1.8
1,758
1.5
1,515
1.5
1,503
1.4
1,365
1.2
1,179
1.2
1,205
1.2
1,174
1.2
1,130
1.1
1,075
0.9
922
0.9
911
1
997
0.9
874
0.9
925
0.9
858
0.9
841
0.8
820
0.8
834
0.8
817
0.7
726
0.7
673
0.8
743
0.7
670
0.7
709
0.9
628
0.7
687
0.6
646
0.7
607
0.5
531
0.6
509
0.4
427
0.6
456
0.4
361
0.4
390
0.4
380
0.5
352
0.5
354
0.3
279
0.4
275

P2+
Live+SD AA
(000)
2,942
2,429
2,047
1,921
1,875
1,611
1,588
1,574
1,565
1,367
1,360
1,250
1,250
1,221
1,204
1,178
1,117
1,109
1,069
1,041
962
925
922
902
882
871
841
795
765
633
632
584
559
499
497
495
469
456
380
362

RANK
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40

NET
NICK
NAN
USA
TNT
ADSM
FOXNC
ESPN
TOON
HIST
AEN
TBSC
FX
HGTV
TRU
FAM
DISC
FOOD
MTV
AMC
LIF
TVL
NKJR
SPIKE
CNN
CMDY
TLC
SYFY
BET
MSNBC
LMN
HALL
ENT
BRVO
ID
APL
WGNA
ESPN2
TRAV
TWC
VH1

DUR
74880
55980
130860
130860
48960
130860
130860
81900
110700
110700
130860
103740
116550
78000
98280
98280
108750
112140
116820
96330
123060
130860
103680
130860
110640
109980
130860
130860
130860
130860
130860
114600
120060
130860
130860
117600
130860
106800
130860
130860

HHLD
HHLD
P2+
Live+SD CVG Live+SD AA Live+SD AA
AA%
(000)
(000)
1.7
1,704
2,339
1.2
1,246
1,525
1.1
1,113
1,383
1
1,051
1,297
1
1,014
1,245
0.9
938
1,123
0.9
855
1,077
0.8
749
977
0.7
726
927
0.7
708
889
0.7
707
884
0.7
668
874
0.6
614
724
0.6
551
714
0.5
518
702
0.5
532
687
0.6
556
684
0.6
554
655
0.5
520
651
0.5
499
603
0.5
505
601
0.6
441
585
0.4
445
563
0.5
463
547
0.4
439
543
0.4
439
537
0.4
415
533
0.4
360
469
0.4
391
454
0.5
365
431
0.4
367
430
0.4
362
418
0.4
354
414
0.5
350
412
0.3
286
362
0.4
270
327
0.3
260
312
0.2
234
304
0.2
247
288
0.2
236
281

*Excludes networks not programming in majority of daypart (51%+)
Total Programming Day = M - Sun 6AM - 6AM or Individual Network's Total Programming Day and 6AM - 3AM for Most Current Day.
Coverage area ratings are within each cable network's universe.
As some networks program different portions of the day, the DUR column indicates each network's duration in minutes for the measurement period and the daypart.
This report includes only those cable networks who supply program names to the industry.