Program Mission, Goals & Objectives

Mission Statement 
Is a short narrative that describes the general focus of the program.  The statement not only describes the intent of a program but also may reflect the philosophy behind it.  Also, helps in the development of a program goals and objectives.

Examples 
The mission of the Walkup Health Promotion Program is to provide a wide variety of primary prevention activities for residents of the community.  The purpose of the employee health promotion program is to develop high employee morale. This is to be accomplished by providing employees with a working environment that is conductive to good health and by providing an opportunity for employees and their families to engage in behavior that will improve and maintain good health.

Program Goals 
Although some individuals use the terms goals and objectives synonymously, they are not the same.  Goal is a future event toward which a committed endeavor is directed.  Broad timeless statement of a long-range program purpose.

Goals 
Is more encompassing, or global  Is written to include all aspects or components of a program  Provides overall direction for a program  Is more general in nature  Usually takes longer to complete  Usually is not observed, but rather must be inferred because it includes words like evaluate, know, improve, and understand  Is often not measurable in exact terms

Goals 
Program goals are not difficult to write and need not be written as complete sentences.  They should be simple and concise, and should include two basic components: 
Who will be affected? What will change as a result of the program?

Examples 
To reduce the incidence of cardiovascular disease in the employees of the BLA BLA Company.  The survival rate of breast cancer patients will be raised through the optimal use of community resources.  To improve the chances that at-risk young women in the BLA School District will graduate from high school.

Objectives 
Objectives are the steps to be taken in pursuit of a goal.  Objectives outline in measurable terms the specific changes that will occur in the target population at a given point in time as a result of exposure to the program.  Objectives can be thought of as the bridge between needs assessments and a planned intervention.

Type of Objective Administrative

Program Outcomes Activities presented and tasks completed

Possible Evaluation Measures Number of sessions held, exposure, attendance, participation, staff performance, appropriate materials, adequacy of resources Increase in awareness, knowledge, attitudes, and skill development/ acquisition

Type of Evaluation Process (form of formative)

Learning

Change in awareness, knowledge, attitudes and skills

Impact (form of summative)

Behavioral and Environmental Program

Behavior, Change in behavior, hazards Impact adoption, change or barriers removed from the (form of in environment environment summative) Change in quality Quality measures, morbidity of life, health data, mortality data status, or risk, measures of risk and social benefits Outcome (form of summative)

Objectives (Outcome ±What; Target population ±Who; Condition ± When; Criterion ±How Much) 
Administrative 
By August 4, heart disease brochures will be distributed to all residences in the community Y. 

Behavioral/ Environmental 
During the telephone interviews follow-up, 50% of the residents will report having had their blood pressure taken during the previous six months. 

Learning Objectives 
After viewing the video ³How to Exercise´, those participating will be able to locate their pulse and count it for 60 seconds. 

Program 
By the year 2008, heart disease deaths will be reduced to no more than 100 per 100,000 in the residents of Y.

Objectives 
Is the objective clear?  Does the objective specify results to be achieved, including numbers and changes in conditions?  Is the objective written in such a way that it can be measured? 
Are measurement criteria incorporated into the objectives?

Objectives 
Does the statement indicate a time limit within which or a target date by which the objective will be achieved?  Is the objective realistic given our technology and knowledge as well as available resources?  Does the objective identify who has responsibility for achieving the process objectives and their subsets of activities?

Objectives 
Clarity 
Everyone will interpret the objective in approximately the same way 

Time Frame 
By June 30, 2006 By the end of the sixth month By the end of third year

Objectives 
Target of the change 
Outcome objectives focus on population Process objectives sometimes focus on inanimate objects, such as the completion of a report or the design of an element of the program 
Outcome
‡ 100 pregnant teens, 75 low-income families, 90 abusing and neglecting families 

Process
‡ Case managers will be hired, an interim report will be produced, a screening system will be designed

Objectives 
Products (process) or results (outcomes) to be achieved 
Process: 100 clients will have been recruited Outcome: 50 families will report improved communication 

Criteria by which the products or results will be documented, monitored, or measure 
To reduce child abuse by 15% as measured by referrals recorded in the child abuse central registry (outcome objective) To recruit 100 parents with a history of abuse as documented by child protective services case records (process objective)

Objectives 
Responsibility for implementing and measuring achievement of the objective 
By June 7, 2006, to complete the first phase of the outreach, screening, and assessment of 50 women who have been identified as being high risk as documented in a report written by the social work supervisor.

Outcome Objectives 
Outcome objectives should state clearly what effect the intervention is expected to have on target population. 
To increase the graduation rate among highrisk adolescents To prevent the reoccurrence of child abuse or neglect in 25 families To return 100 children in foster care to their natural parents

Outcome Objectives 
Final outcome: 
To prevent the incidence of child abuse in 100 high-risk families 

Intermediate outcomes: 
To increase parenting skills To increase the utilization of respite care Increase the amount of discretionary income available to at least 200 target families

Process Objectives 
Process objectives then, are intended to spell out the milestones necessary to achieve the intermediate outcome objectives. 
To increase the level of services or number of cases To pride case management To serve hot meals To recruit program participants To train volunteers To make home visits

Setting Objectives 
Outcome objective (final) 
By December 31, 2006, to reduce the incidence of child abuse in 75% of the high-risk families who participate in the program, as measured by reports from the child abuse registry 

Outcome objective (Intermediate) 
By june30, 2007, to demonstrate reduction in stress in at least 90% of client families on those stress factors that cause a family to be at risk; success to be measured by a family¶s moving at least two points in a positive direction on de BLA Stress Scale

Setting Objectives 
Process Objectives 
By September 1, 2006, to develop a screening process for all families referred to the program, as documented by the completion and approval of a screening instrument and a flowchart of the process By December 1, 2006, to develop a stress profile on at least 30 families using the BLA Stress Scale, as documented in case records and monthly project report By March 1, 2006, to provide case management services to at least 100 families, as documented in the case records