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“Market research on Heavy Commercial Vehicle of Tata As compared to other commercial vehicle manufacturer”
(Customer satisfaction towards TATA vehicles)
Submitted for partial fulfillment of award of Post Graduate Diploma in Management (PGDM)
Dr. Virendra Swarup Institute of Computer Studies, Kanpur
Under the Supervision of Mrs.Sumegha k Bhatia
Dr. Virendra Swarup Institute of Computer Studies, Kanpur
1. Introduction of Topic 2. Introduction of Tata Group 3. Industry Profile 4. Company Profile 5. Organization Structure 6. History of Tata Motors 7. Tata Motors Product Range 8. Finance Procedure 9. Scope of The Study 10. Competitors of TATA TRUCK 11. Research Methodology 12. Market Survey 13. Student Work Profile 14. Description of Live Experiences 15. Analysis 16. SWOT analysis 17. Survey Findings Recommendation 18. Annexure I. Questionnaire II. Bibliography III. Webliography
This project report is an integrated part of the PGDM course in which the student has to perform and it aims at providing a first hand experience of the industry to the students. This practical experience helps the students to view the real business world closely. Which is turn widely influences their conceptions and perceptions about the corporate world. In order to make students competent all the students are required to take a real time project work in the PGDM furculum. Project work also helps to understand but practicality goes on in the corporate world and correlate the theoretical concept better which remains undiscovered in the classrooms. I was really fortunate for getting an opportunity to complete my summer internship in a reputed well established company Tata motors. I had make my discussions with my training guide and he assigned me the project “Market research on heavy commercial vehicle” Which is a important work of Tata motors regarding services and it requires a lot of extensile study and market research together the information. It provides us great deal of exposure and I really found the practical work totally different from theoretical.
Besides it Tata motors looks to create new segments with its magic variant and they aim to cover the entire spectrum of the needs of the customers in mass transportation and construction in complimentary manner. Tippers. Tata motors takes yet another major initiative through their new product in changing the way of transportation and construction in India. and Transit Mixers quite ergonomically. In fact the HCV of Tata have a much flexible loading capacity 4 . Tata motors have designed the new variant of Trucks.INTRODUCTION OF TOPIC “Market Research on Heavy Commercial Vehicle” Tata motors recently announced the launches of their transportation and construction mode in the name of HCV. The new HCV has been developed on the successful platform of the stupendous truck and targeted at the both the transportation and construction area and is giving its customers a safe and comfortable HCV. The HCV from Tata Motors was launched in a nationwide basis which started with Gujarat and Maharashtra and the company expects to extend the availability of the magic to other remaining parts of the country in due course of time. Bulkers.
the addition of a mid rail and an increase in the number of cross members and the sheet thickness of the floor. The LPK 1613. 5 . The latest in the 16 tone series is the LPK 1618 TC BS11 compliant vehicle that offers the best gradeability in the class. The LPK 1613 with its slick design and tailored features is tuned for better performance. Tata SK 1613 BS 11) HCV of Tata motors considers 16 Ton Semi Forward Two Axle TippersSk 1613 TC and SK 1613 TCIC. canal work in India is tough work requiring good muscle power. Tata SK 1613 BS II is available in two engine options the most popular fuel efficient Tata 687 engine & Tata Cummins engine making it suitable for all application. Mining construction.16 Ton Semi Forward Two Axle Tippers ( SK 1613 TC and SK 1613 TCIC. Both vehicles have superior fuel economy. It is best suited for construction application and coal transportation. The Tata motors construct range has engineered the best option for this kind of world. 16 Ton Fully Forward Two Axle Tippers (LPK 1613 & LPK 1618) Tata motors pioneering efforts to meet the changing market scenario gave rise to India’s first fully built 4X2 front and two axle tippers. irrigation. Superior aggregates for better reliability& durability. give more strength to the tipper body. There and options to the different wheel bases to suit different load bodies for different types of applications. It comes with semi for4ward cabin for better maneuverability and safety.
maneuverability. The special design offers a homogeneous ready mix concrete that gets easily discharged from the mixer at high speed irrespective of the consistency of cement.LPK 2518. This 300 hp 6X4tipper truck is designed exclusively to handle the harsh conditions of the jobsite while delivering unsurpassed efficiency. more durability extra heavy duty axle. It consume less diesel than any other tipper in its class. LPK 2518 is the best example of the word more. TRANSIT MIXER (LPK 2516.25 Ton Multi Axle Tippers (LPK 2516.LPK 2530) In the 25 tonne series the LPK 2516 offers a combination of high productivity and economy. more torque. 2518 & LPS 3616 meets the de4mand with high efficiency and economy it is easy to handle easy to clean. More gradeability and of course more productivity. 6 . LPK 2518. stability and of course high payloads.. Available in two size. more reliability.LPS 3516) Transit mixer LPK 2516. Built to endure the toughest terrains and heaviest loads the Tata Novus LPK2530 packs power. More power.
LPS 3516. LPS 4018) Bulkers LPT 2515. LPS 4018 are well suited for cement and fly ash transportation. this vehicle efficiently reduces the cost per tonne per kilometer thus improving profitability. The unique features of imported york landing legs. 7 . LPT2516. LSP 3516. A boon for coal transporters. This vehicle offers better hydraulics and easy maneuverability. air vent. LPT 2516. pole connector and safety devices make these machines superior to any other machine in the market.BULKERS (LPT 2515. Its superior body construction and braking system means better safety and driving comfort. LPS 4018 Tip trailer is a reliable and durable vehicle with a higher strength chassis frame for higher payloads.
5kw)@ 25000 410Nm(41 kgm)@1400-1700 81 19% Vehicle overall length(mm) 5370/6625 Min turning circle radius (mm)7300/8000 Body options Wheelbase (mm) Size (cum) Type Application Construction. etc 3225 405 Box/Scoop 3625 6 Box 3625 8 Box 8 . iron.TATA PRODUCTS SK 1613 TC 4X2 TIPPER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) 16200 Cummins 6BT AA 131 Ps(93. Coal. ore.
3200 6 Box 3625 7 Box 3625 10 Box 16200 Tata 697 TCIC 131 Ps (96kw) @ 2400 rpm 410Nm(41kgm)1400-1700 rpm 80 19% 16000 Vehicle overall length (mm) 6780/6845 9 . construction. GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Wheelbase (mm) Size (cum) Type Application Iron ore. coal.LPK 1613 TCIC 4X2 TIPPER.
coal. 3200 6 Box 3607 7 Scoop 3607 10 Box 16200 Cummins B 180 20 179 Ps (132kw) @ 2500 rpm 650Nm(66kgm)@ 1500 rpm 82 36% 15400 Vehicle overall length (mm) 5027/5714 10 .LPK 1618 TC 4X2 TIPPER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Wheelbase (mm) Size (cum) Type Application Iron ore. Road work. mining. construction. irrigation. tunneling.
road work 3880 12 Box 3880 14 scoop 25000 Cummins 6 BT AA 5. construction.9 154 Ps (114kw) @ 2500 rpm 550Nm(55kgm)1400-1700 rpm 70 19% 18200 Vehicle overall length (mm) 6735 11 .LPK 2516 TC 6X4 TIPPER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Wheelbase (mm) Size (cum) Type Application Light mining.
6kgm)1500 rpm 70 24% 18200/20500 Vehicle overall length (mm) 6830/7830 12 .5kw) @ 2250 rpm 654Nm(66. coal. Construction. road work. 3880 12 Scoop 3880 14 Box 4880 20 Box 25000 Cummins 6 BT AA 5. pet coke .9 178 Ps (131.LPK 2518 TC 6X4 TIPPER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Wheelbase (mm) Size (cum) Type Application Light mining.
3-300 298 Ps (220kw) @ 2200 rpm 1127Nm(115kgm)1400 rpm 91 37% 15000 Vehicle overall length (mm) 6921 13 . 4030 16 Scoop 25000 Cummins C 8.LPK 2530 H 6X4 TIPPER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Wheelbase (mm) Size (cum) Type Application Mining. hydro electric power project & more.
9 154 Ps (114.LPK 2516 TRANSIT MIXER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Wheelbase (mm) Size (cum) Type Application Ready mix concrete 3880 6 transit mixer 25000 Cummins 6 BT AA 5.5kw) @ 2500 rpm 550Nm(55kgm)1400-1700 rpm 70 22% 10850 Vehicle overall length (mm) 7950 14 .
21 178 Ps (131.LPK 2518 TRANSIT MIXER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Wheelbase (mm) Size (cum) Type Application Ready mix concrete 3880 6 transit mixer 25000 Cummins B 180.6kgm)1500rpm 70 24% 18200 Vehicle overall length (mm) 6830 15 .5kw) @ 2250 rpm 654Nm(66.
9 162 Ps (1119kw) @ 2500 rpm 550Nm(55kgm)1400-1700 rpm 70 15% 14750 Vehicle overall length (mm) 11544 16 .LPK 3516 TRANSIT MIXER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Wheelbase (mm) Size (cum) Type Application Ready mix concrete 11544 10 transit mixer 352000 Cummins 6 BT AA 5.
9 146 Ps (108kw) @ 2500 rpm 500 Nm (50kgm)1400 rpm 69 21% 9900 Vehicle overall length (mm) 9365 17 .LPT 2515 TC BULKER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options length (mm) Size (cum) Type Application Cement. flyash 9265 23 bulkers 25000 Cummins 6 BT AA 5.
8% 9500 Vehicle overall length (mm) 9265 18 .LPT 2516 SUPER TURBO BULKER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Length (mm) Size (cum) Type Application Cement. flyash 9265 18 Bulker 25000 Tata 697 turbo 160 Ps (118kw) @ 2400 rpm 550Nm(55kgm)1500-1700 rpm 79 15.
9 160 Ps (118kw) @ 2400 rpm 550Nm(55kgm)1500-1700 rpm 79 15% 9500 Vehicle overall length (mm) 11500/12985 19 .LPT 3516 BULKER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Length (mm) Size (cum) Type Application Cement. flyash 11500 18 Bulker Bulker 12985 35 35200 Cummins 6 BT AA 5.
5kw) @ 2500 rpm 654Nm(66.LPS 4018 BULKER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Length (mm) Size (cum) Type Application Cement. flyash 14150 30 Bulker 15300 42 bulker 25000 cummins B 1809 20 178 Ps (131.6kgm)1300-1700 rpm 70 12.3% 14000/16000 Vehicle overall length (mm) 14150/15300 20 .
7% 15700 Vehicle overall length (mm) 12650 21 .9 180 20 178 Ps (131. pet coke 12560 28 Tip Trailer 40200 Cummins B 5.5kw) @ 2500 rpm 654Nm(66.LPS 4018 TIP TRALLER GVW (kgs) Engine Power Ps (kw) Torque (n-m/kgm) Speed (kmph) Gradeability (%) Min turning circle radius Dia (mm) Body options Length (mm) Size (cum) Type Application Coal.6kgm)1300-1700 rpm 70 19.
SERVICES PDI (Pre Delivery Inspection) • • • Vehicle identification Inspection Hand over to customer SERVICE PROCESS • • • • • • Vehicle entry Job card Allocation of work TAT (Total Around Time) CRO (three copies) (office. service advisor. customer) Warranty card SPARE PART • • Manage by company Available within 72 hours Quick Service • • Incentive to worker Quick charge(extra money to customer) 22 .
21. Those were turbulent times. queen Victoria had just been declared the Empress and in keeping with the times Jamshed ji named it Empress mill. He came to the conclusion that 23 . In 1868 he started a trading company on his own with a capital of Rs. Nuseerwan ji was the first businessman in a family of parsi Zorastrian priests. Destiny called him to BPGDMy where he started trading.his first step was to acquire a bankrupt oil mill and convert it into a cotton mill which he renamed Alexander Mill. His parents were Nuseerwan ji and Jeevanbai Tata. He took admission in Elphinstone college and while still a student he married Hirabai Daboo. It was not just his own personal success but also of those who worked for him and his group. Jamshed ji graduated in 1858 and joined his father trading firm. Jamshed ji joined him at the tender age of fourteen. Since the age of twentynine Jamshed ji continued to work in his father’s firm.INTRODUCTION OF TATA GROUP The story of Tata group of business unfolds with the birth of its founder Jamshed ji Tata in the small town of Navasari in Gujarat in 1839. With this he set up a cotton mill in Nagpur in 1874.000/. Jamshed ji was in close contact with revolutionary thinkers and nationalists like Dadabhai Naoroji and Pherozeshah Mehta and strongly influenced by them. Jamshed ji was a unique personality. The British had just managed to ruthlessly crush the 1857 Revolt. Two years later he sold it with a good margin of profit. He breathed his last in 1904 in Germany.
world class learning institution and a hydroelectric plant. There are about 246.000/.000 employees in the tat group as per records of 24 . materials. hotels. He wanted to set up an iron and steel company. communications.9 billion in 2005/06.00. In those days the locals. Its revenue touches $967.R. steel and consumer goods. that is Indians. Jamshed ji had three key ideas in mind.229 million or $ 21. information technology. Unfortunately during his time none bore fruit but he had planted the seed. The former should be the base of the latter. A member of the Tata family is always the chairman of the group. taj mahal hotel was a befitting reply to this discrimination. software. 21. This is equal to 2.economic self-sufficiency should go hand with political independence. The only achievement that he lived to see was the taj mahal hotel . telecommunications.8% of India’s GDP. which later took roots and spread its branches under the care of his successors.it was completed in December 1903 for a princely amount of Rs. Its operations covers many fields related to industry and allied activities concerned with know-how and its application engineering. chemicals energy. Tata in 1991. were not allowed into the best European hotel . The present chairman is Ratan Tata who took over from J. Tata group is a private conglomerate with headquarters at Mumbai.in this too he was inspired by nationalist thinking. The statistics and figures of Tata group speak for themselves. automotive.D.4.
The charitable trust of Tata of holds 65. whish is often called Tatanagar.2004. After an unprecedented nine rounds of bidding Tata finally clinched the deal. Market capitalization figure is $57. Tata offered to buy 100% stake in Corus at 608p per share (all cash) totaling to a value of $12. This is mainly because it is assisted by group member concern that deals with the supply of raw material like coal and iron. It exports products and services to one hundred and forty nations. Production actually started in 1912.8% of the ownership of Tata group TISCO now called Tata steel set up in 1907 India’s first iron and steel plant in Jamshedpur. 25 . A only twenty-eight of the ninety-six in Tata group are publicly listed. Telco now known as Tata Motors started to manufacture locomotive and engineering products from 1945. In 1910 was set up Tata HydroElectric power Supply Company. Tata operates in more than forty countries across six continents. It produce steel at the lowest cost in the word. January 2007 is a watershed in the history of Tata group. Tata chemicals made its appearance I 1939.04 billlion.6 billion. In 1917 the Tata group made its debut in the field of consumer goods industry with the setting up of Tata oil mill dealing in soaps. detergents and cooking oil. 1932 saw the establishment of Tata airlines. which was one of the world’s leading steel and aluminum producers. Tata steel made a successfyl bid for UK based corus group. There are ninety-six companies operating in seven business sectors. It has turned out to be the biggest acquisition by any Indian Company.
Tata Institute of Fundamental Research “Deemed University. Tata is one of the best names in the world of investments and shares. name comes with Computational & Research Laboratories. Tata Institute of Fundamental Research. Tata Institute of Social Science” deemed University and National Centre for the Performing Arts. Tata Institute of Social Sciences. In Information systems and communications the Tata Elxsi. INCAT. In the service sector there are Tata Companies dealing with hotels. watches (Titan) Tata Trent (Westside) to Tata skyand even gold and diamonds like Tanishq brand of jewellery. Pune. Tata offers management. Nelito Systems. economic and financial consultancy services. Bangalore. The name of Tata is linked to consumer durables like tea. Many renowned public sector companies and research organizations like Indian Institute of Science. In the area of education Tata’s publishing house of Tata McGraw Hill is a renowned name. Then there are Tata Chemicals and Tata Pigments. Nelco. economic and finanacial consultancy services. general insurance and life insurance. Tata offers management. TCS and Tata 26 .Tata Power is one of the largest private sector companies in India and supplies power to Mumbai and parts of New Delhi. Other educational institutes are Tata Institute of Science now Indian Institute of Science. Tata Management Training center. Tata Energy Research Institute and Air India (Tata Airlines) owe their origins to the name of Tata.
In can also be seen as a tree under which all are welcome to take refuge.There are software companies Tata Interactive Systems. The entire family known as the Tata Group shares these values. Tata Teleservices. The aim of Tata Group to improve the quality of life in the society by virtue of integrity. excellence. The blue colored log of Tata speaks for fluidity as well as fountain of knowledge. unity and responsibility. Tata acquired VSNL. Tata Technologies Ltd. science and technology has been widely documented and respected. Tatanet etc. Tata Infotech. the Indian telecom giant from Bermuda bassed Canadian company named Teleglobe in 2005. understanding. 27 . Tata’s contribution to India’s education.
After 1970 the automotive industry started to grow but the growth was mainly driven by tractors. Swaraj Mazda and Eicher are manufacturing high performance delivering LCVs. The last few years huga amount of investment have been made in automobile industry. However the growth was relatively slow in the 1950s to 1960s due to nationalization and the license raj which hampered the Indian private sector. A number of foreign firms initiated joint venture with Indian companies. commercial vehicles and scooters. cars were still a major lixury Japanese manufacturer’s enterd the Indian market ultimately leading to the stablishment of maruti udyog. Ashok Leyland. With more global players getting interested in Indian automobile Industry. The LCVs produced by these companies are not only sold in India but are also exported to various foreign markets as well. these investments are supposed to increase even more in the 28 . In 1980s a number of Japanese manufacturers launched joint venture for building motorcycles and light commercial vehicles automobile company like TATA MOTORS. Mahindra and Mahindra.INDUSTRY PROFILE An embryonic automotive Industry emerged in India in the 1940 following the independence in 1953 the government of India and the private sector launched efforts to create an automotive component manufacturing industry to supply to the automobile industry.
However the recently Tata Ace has brought about dramatic change in the Indian LCV market. it has got 4 cylinder diesel power engines. The Tata Ace has been hugely popular and recorded significant sales in the first year of production itself. Low priced and attractively designed.near future. Most of LCV manufacturers in the country are emphasizing on better research and development activities and efforts are being given to provide efficient after sales services to customers. Ashok Leyland is another major player with product like cargo 759 tipper to boast of with a wheel base of 3200 mm and 5 speed synchromesh gearbox. Some of the popular offerings in the field of light commercial vehicle from the TATA MOTORS stable are 407 and 709 of which the former has made a distinct mark in the category of Indian LCVs. 29 .
THE LEADING AUTOMIBLE IN INDIA Tata Ashok Leyland Swaraj Mazda Eicher Volvo Mahindra & Mahindra JSA 30 .
BOARD OF DIRECTORS (As on 14th DEC. 2010.) Mr R N Tata (Chairman) Mr James Leng (Non-Executive Deputy Chairman) Mr Nusli N Wadia (Company Director) Mr S M Palia (Company Director) Mr Suresh Krishna (Financial Institutions’ Nominee) Mr Ishaat Hussain (Board Member) Dr Jamshed Ji Irani (Board Member) Mr Subodh Bhargava (Board Member) Mr Jacques Schraven (Non-Executive Independent Director) Dr Anthony Hayward (Non-Executive Independent Director) 31 .
Mr Philippe Varin (Non-Executive Non Independent Director) Mr B Muthuraman (Managing Director) Dr T Mukherjee (Non Executive Director) Mr Andrew Robb (None Executive Independent Director) MANAGEMENT ( As on 14th DEC. Vision and Mission 32 . 2010) Mr B Muthuraman ( Managing Director) Mr H M Nerurkar Chief Operating Officer Mr A D Baijal Vice President & Tata Steel HISTORY OF TATA MOTORS Brief History.
1902 The Indian hotels company is incorporated to set up the TAJ MAHAL palace ad Tower India’s first luxury hotel which opened 1903. 1874 The central India spinning.1868 ]Jamesht ji Nusserwa ji Tata stars a private trading firm laying the foundation of the Tata group. weaving and Manufacturing Company in set up. which started production in. 33 . making the Group sentry into textiles. 1907 The Tata iron steel company is established to set up India’s first iron and steel plant in Jamshedpur.
1917 The Tata enter the consumer goods segment as the Tata oil mills company is established to make sosps. detergents ad cooking oils. 34 . well before such a system was implemented by law even in most western countries. 1911 The Indian institute of science is established in Bangalore to serve as a centre for advanced learning. the Tata Hydro-electronic power supply company. 1912 Tata steel introduces eight-hour eorking days. is set up to generate electricity.1910 The first of the three Tata electronic companies.
1945 Tata Engineering and Locomotive company (renamed Tata motors in 2003) is established to manufacture locomotive and engineering products. and Lakme is established. 1939 Tata Chemicals is established. 1952 Pandit Jawharlal Nehru. India’s first Prime Minister. opening upthe aviation sector in India.1932 Tata Airlines. 1968 35 . is established. a division of Tata sons. The company began manufacturing commercial vehicles in 1954 in a JV with Daimler Benz. requests the group to manufacture cosmetics in India.
1984 Titan industries.a joint venture between tha Tata group and the Tamil Nadu industrial development corporation (TIDCO) . 1998 Tata Indica. 1995 Tata quality management services institutes the JRD QV award. is established as a division of Tata sons. developed and manufactured car. 1996 Tata teleservices limited (TTSL) is established to spearhead the group’s foray into the telecom sector.is launched by Tata motors. 36 . spearheading the group’s entry into passenger cars. modeled on the Malcolm baldrige national quality value award of the united states. India’s first software services company.Tata consultancy service (TCS). laying the foundation of the tata business excellence model.is set up to manufacture watches.India’s first indigenously designed.
UK. 2002 The Tata group acquires a controlling stake in Videsh Sanchar Nigam Limited – India’s leading international Telecommunication service provider. 2001 Tata-AIG – a joint venture between the Tata group and American international group Inc (AIG) – marks the group’s re-entry into insurance. new India assurance. was nationalized in 1956. • Titan launches Edge. • Tata Consultancy Services becomes the first Indian software company to cross one billion dollars in revenues. in the first major acquisition of an international brand by an Indian group. the slimmest watch in the world. The group’s insurance company. 37 .2000 Tata Tea acquires the Tetley group.
2004 Tata motors acquires the heavy vehicles unit of Daewoo motors. 2008 Tata Motors unveils Tata Nano. 2005 Indian hotels adds New York’s iconic hotel. South Korea. • • Tata steel makes its first major overseas investment in Nat Steel Asia.1 bn. cable 2007 In a major in its unfolding strategy of growth and globalization. the biggest overseas acquisition by an Indian company. 38 . at the 9th auto expo in Delhi. • VSNL acquires Tyco Global network.based steel company. for $ 12. headquartered in Singapore. Tata consulting service goes public in India’s private sector’s largest initial public offer. Tata steel is now the world’s 6 th largest steel producer with capacity of 26 million tones per annum and operations in 24 countries. to its portfolio as also its Ginger “Smart Basics” hotels in India. making it one of the world’s largest provider of submarine bandwidth. the Pierre. Tata Steel acquires corus. the people’s car. the UK.
Tata Consultancy Services went public and Tata Motors was listed in the New York Stock Exchange. In 1991 Ratan Naval Tata (Ratan Tata/Ratan) took over the Chairmanship from JRD Tata.Vision and Mission The Tata Group is one of India largest business conglomerates established by Jamshed ji Tata (Jamshed Ji) In the second half of the 19th century. After Ratan Tata’s retirement who would succeed him an carry the vision of the Group is a dilemma. as the Tata’s lacks an heir who can succeed Ratan. Although he was initially criticized for his poor performance over the years. Starting from the late 1990s. Jamshed ji’s vision for the Group was in line with nationalist goals and Ideals then and envisaged to make India self-reliant. Under Ratan Tata’s chairmanship. Tata assets climbed from INR 620 million in 1939 to INR 100 billion in 1990. the group is at cross-roads to decide who will be the next chairman. Jehangir Ratan Ji Dadabhoy Tata (JRD) became the Chairman of the Tata Group and played a significant role in continuing the vision of the group. After Jamshed Ji. Tata Motors had increased its sales to INR 1 million in the Year 1991 and it had rolled out 3 million vehicles in the same year. He restructured Tata Group’s business operations and made the Group compete globally. Ratan Tata disproved his critics. However. 39 . Ratan revamped the operations of Tata Steel and made it one of the lowest-cost steel producers in the world.
Tata commissioned a series of surveys in India’s coal producing areas. to locate iron ore within easy reach of coal deposits and water. Lord George Hamilton.MISSION Our Mission in Tata is to improve the quality of life in India through leadership in targeted sectors of national economic significance to which the Group can bring a unique set of capabilities. the way had been opened for private enterprise with the introduction of a more liberalized mineral concession policy in 1899. After a series of disappointments. In England in 1900 he discussed his plans with the secretary of state of India. CORE BUSINESS WHEN STARTED / ESTABLISHED Development of Tata Iron & Steel Company: (Late 1800s-1980s) From the mid-1880s. With Julian Kennedy’s help. In India. rich iron ore deposits were identified in the dense jungle in Bihar at the confluence of two rivers near Sakchi three years after Jamshed ji Tata’s 40 . Julian Kennedy and went to Birmingham.American specialists were brought in and began surveying in 1903. Alabama to study the coking process in action. such as Bihar and Orissa in the northeast of the subcontinent. both essential elements in steel production. He visited the United States to seek the advice of the world’s foremost metallurgical consultant.
His energies were soon channeled away from business matters and into politics and he became Communist member of Parliament for Battersea North in 1922. There. Within eight weeks some 8. The company had to suspend its dividend for 12 out of 13 years in this period and was on the brink of closing in 1924 when 41 . he joined his uncle’s London office which had been established some years earlier to represent the interests of the family cotton business. In the face of warnings that India could not afford a flotation of the size the Tata brothers set out to raise Rs 23. transport and labor difficulties and major earthquake in Japan by now TISCO’s biggest customer.000 Indian investors came forward and the whole share issue was taken up.2 million in shares. Also involved in the surveying was Tata’s nephew. whose health suffered so much that he was sent to London to recuperate.death in 1904. production was meeting expectations and during World War I the Company exported 1500 miles of steel rails to Mesopotamia. Shapur ji Saklatvala. There were enormous initial problems in clearing the Sakchi site and once production began in ensuring that the coal was of a uniform quality. The Tata’s retained 11 percent of the stock for themselves. The Tata Iron and steel Company by seeking out Indian Investors. Four years after Tata’s death his sons Dorab Ji and Ratan Ji began development of the Bihar site. By 1916. however. Rapid expansion to support the Allied war effort was followed by Depression during the 1920s with escalating prices.
This was achieved in 1958 but further expansion was put on hold during the 1960s while the country passed through a period of devaluation and recession. By 1970. In association with Kaiser Engineering of the United States capacity was expanded and a Modernization and Expansion Program (MEP) was launched in 1951 upgraded four years later to the Two Million Ton Project (TMP) to give TISCO the capacity to produce two million tons of crude steel. An everincreasing range of government legislation to bring private sector businesses into line with national economic planning on the Soviet model. hampered Tata’s freedom to 42 . however. Government attempts to nationalize TISCO in 1971 and 1979 were defeated in part it was believed to retain an efficient private sector yardstick against which the performance of public sector companies could be judged. World War II brought a resurgence in demand for Tata products and the Company specialized in the manufacture of armored cars known as Tatanagars. TISCO emerged from the 1930s however as the biggest steel plant in the British Empire. which were used extensively by the British Army in the North African desert.Sir Dorab Ji Tata had to pledge his personal fortune to secure the necessary bank loans to keep the business afloat. Following six years of almost continuous production to serve the war effort it became imperative in the late 1940s to begin replacement of the plant. however TISCO employed 40.000 people at Jamshedpur with a further 20.000 in the neighboring coal mines.
43 . TISCO soldiered on. Further difficulties were created in the late 1970s by chronic shortages of coal power and rail transport. In 1978 the government restricted TISCO’s dividend to 12 percent to force it as India’s only private sector steel producer. An estimated Rs 45 crores of salable steel was lost during 1979-80 because of these shortages. In 1989 the Tata Group increased its stake in the steel firm to ward off any attempts by outside shareholders to gain control of the Company. However and in the following decade began to benefir\t from a relaxation of government control as a more pragmatic attitude to the importance of private sector industry emerged. to plough money into modernization. By 1990.develop in the postwar period. Expansion was restricted by a government committed to helping nationalized Industry. TISCO remained India’s largest nonpublic Company announcing a 30 percent increase in profits against a backdrop of general depression in the Indian economy as a whole.
Tata Industries Tata Industries was set up Tata Sons in 1945 as a managing agency for business it promoted. initiated and promoted the Group’s ventures into 44 . Tata sons is the owner of the Tata name and the Tata trademark which are registered in India and several other countries.Promoter Companies Tata Sons. Tata Industries has over the last two decades. The chairman of Tata Sons has traditionally been the chairman of the Tata Group. It is the promoter of all key companies of the Tata Group and holds the bulk of shareholding in these companies. About 66 percent of the equity capital of Tata Sons in held by philanthropic trusts endowed by members of the Tata family. Tata Industries. Following the abolition of the managing agency system. Tata Industries mandate was recast in the early 1980s to promote the Group’s entry into new and high-tech areas. Group holding Structure Tata sons and Tata Industries are the two promoter companies of the Tata Group Tata Sons This premier promoter company of the Tatas was established as a trading enterprise by group founder Jamsed Ji Tata in 1868.
launch of Tata estate. the company’s journey towards excellence and leadership. Some significant millstone in 1945. including control systems information technology financial services auto components advanced materials and telecom hardware. 2001. for manufacturing of medium commercial vehicles. 1959.Tata engineering and locomotive cop. 45 .Tata moters roled out 500.Production of first light commercial vehicles tata 407 1992. TATA MOTORS MILESTONES It has been a long journey for Tata Motors.Indica v2 launched second generation Indica. 1971-introduction of first di engine. Celebration with diemiler benz ag. India’s largest auto • mobile manufacturer. 1995-mercedes benz car e220 launched. 1998. 1987. 2005.000 passenger car from its car plant facility in Puna.several sectors.research and development center establish at Jamshedpur. Was establish • • • • • • • • • to manufacture locomotive and other engineering product.Tata Safari Indias first sports vehicle launched.
code: 500570 NSE. Founder Year of Establishment Business group Listing & its codes Jamesed ji Tata 1945 The TATA group BSE.• • • • • • • 2007-construction of small car plant at singur in west Bengal Being on Jan. Tata motors launched nano the people car.tata marcopolo motors dharbad plant begins production. 2008. Launch of premium luxury 2009. Launch of premium luxury.Ace plant at pant nagar being production.code: TTM 46 . Tata motors launched NANO the people car. -Launch of magic a comfortable four wheeler for public transportation.code: TELCO & TATA MOTORS NYSE. 21 -New 2007 Indica v2 is launched.
co.com/tata motors TATA MOTORS PROJECT RANGE (LCV.in international inquires) (for Website www.com rbc@telco. ICV) TRUCKS 47 .tatamotors. HCV.com www. Singur and Dharwad am@tatamotors. homi mody street Mumbai 400001.Corporate office Bombay House 24. Pune. India Tel: +(91)-(22)-56561676 Works E-mail Jamsedpur.tata. Lucknow.
. EICHER. By the survey with the help of Questionnaire and interview we can find out where TATA’s vehicles stand in the market in comparison to AL. what is the satisfaction level of the customer. where company is 48 .SCOPE OF STUDY This project delivered the analysis about the sales promotion. Where the problem is. Market research on commercial vehicle user especially in transport and construction by the help of this project we can find out what’s the actual position of commercial vehicles is in the market.
it will work more efficiently in addition to this the study also shows the need of the department . this fulfillment of need will work as a motivating factor for the user of commercial vehicle and coming buyer which is likely to called CO in working style of the company. By fulfilling the requirement. It is very profitable for the management to know the level of satisfaction their customer and employees of the organization. It becomes more easy for the management to handle the customer according to his or her need. How company can solve the problems and what should be the salutation. 49 . by which the management can understand the shift of needs with the time factor.lacking behind with other companies. this study can be taken as a basis for further studies on of the similar sample.
COMPETITORS OF HCV ASHOKA LEYLEND
In 1984 Ashok Motors was setup in madras for the assembly of Austin cars. In 1995 with equity participation by british Leyland the company name changed to Ashok Leyland. Since than it has been a major player in India’s commercial vehicle industry. The factory of Ashok Leyland are at ennore, Bhandra (Maharashtra), Hosur (2 units) and alwar. For over five decades, Ashok Leyland has been the technology leader in India’s commercial vehicle Industry, moulding the country’s commercial vehicle profile by introducing technologies and product ideas that have gone on to become industry norms. From 18 seater to 82 seater double-decker buses from 7.5 tonne to 49 tonne in haulage vehicles from numerous special application vehicles to diesel engines for Industrial Leyland marine a and genset of applications. products. Ashok offers wide range
Type Industry Headquarters Key people Product Parent hinduja group
public automotive Chennai, tamil nadu, India R SESHAAAYEE, RJ SHAHANEY, S.P HINDUJA, D.G HINDUJA, VINOD DASARI. Automobiles, Engines
4X2 AND MULTY AXLE TIPPER
CT 1613 Model Application Engine Max power Max tarque Clutch Transmission Suspension Carbine Tyre Max speed Grability Body GVM CT1613 Sand ,brick, coal, general goods. H series 6dit with inline FIP 132 hp@2500 RPM 450Nm@1600-1800 RM 356 mm dia ceramic disc 5 speed gear box semi elliptical multi leaf spring in front and rear G45 GPWL 10.20X200-16PR/PD NYLON 74.5 24.12% 6.5/8.5 cum(UBT & FET 16200 kgs
sand. canal and irrigation work 161 hp@2400 RPM 575@1700-1800 RPM 349mm dia 6 speed synchromesh gear box semi elliptical laminated muloti leaf G45 COWL 10X20 16PR/PD nylon 75 kpph 33.62% 85 GM(UBT & FET)/10.CT 1616 Model Application Max power Max tarque Clutch Transmission Suspension Carbine Tyre Max speed Grability Body GVM CT1616 mines.5 CUM FET 16200 kgs Engine 162N 6 cylinder turbo charged after cooled diesel 53 .
Model Application Engine Max power Max tarque Clutch Transmission Suspension Carbine Tyre Max speed Grability Body GVM 2516 THP mines,quary sand, canal & irrigation aTA12TCAC 160 hp@ 2400 rpm 58 Nm@1080-1400RPM 381 mm dia ccermic disc 8 speed gear box semi elliptical laminated multi leaf G45 COWL 10X20 16PR/PD nylon 67kmph 24.30% 14 cum(Box type & rock body)FET 25000 kgs
Model Application Engine Max power Max tarque Clutch Transmission Suspension Carbine Tyre Max speed Grability Body GVM 2516 H/4C lang distance movement of sand, blue metal engine 165 hp@2400 rpm 550 Nm@1200-1600 rpm 380 mm dia ceramic disc hydraulic actuation 6 speed gear box semi elliptical laminated multy leaf G45 COWL 10X20-16 PR/PD nylon 74 kmph 24.16% 14 cum FET 25000 kgs
Model Application Engine Max power Max tarque Transmission Suspension Carbine Tyre Max speed Grability Body GVM 2518T/4C construction, quarry, canal and irrigation work over burden & minerals H SERIES 6DIT 177hp@ 2400 rpm 538 Nm @1200-1600 rpm 6 speed synchromesh gear box semi elliptical laminated multy leaf G45 COWL 10.00X20-16PR/PD nylon 70 kmph 23.12% 14 cum,16 cum Box type PET 25000 kgs.
Clutch 381 mm dia ceramic disk with hydraulic actuation
. Quarry.12% 20 cum FET 25000 kgs Clutch 381 mm dia ceramic disk with hydraulic actuation 57 .sands . canal & irrigation H series 6DTI 177hp@2400 rpm 588Nm@1200-1600 rpm 6 speed gears semi elliptical laminated multi leaf factory built ecomet day cab 10.00X20-16PR/Pd nylon 71 kmph 23.Model Application Engine Max power Max tarque Transmission Suspension Carbine Tyre Max speed Grability Body GVM 2518T/2C mines.
12 % 14 cum. quarry.00X20-1PR/PD nylone 70 kmph 23. Clutch 381 nm dia ceramic disk with hydraulic actuation 58 . canal and irrigation work overburden & minerals H SERIES 6DIT 177hp@2400 rpm 588Nm @1200-1600 rpm 6 speed synchromesh gear box semi elliptical laminated multi leaf G45 COWL 10.1613 ST Model Application Engine Max power Max tarque Transmission Suspension Carbine Tyre Max speed Grability Body GVM 25184T/4C construction.16 cum Box type PET 25000 kgs.
4X2 HAULAGE MODEL CG 1613 Model Application Engine Max power Max tarque Transmission Suspension Carbine Tyre Max speed Grability GVM CG 1613 construction.5 kmph 24. Clutch 350 nm Dia ceramic disk with mechanical actuation 59 . market load H SERIES 6DIT with inline FIP 132hp@2400 rpm 450Nm @1600-1800 rpm 5 speed synchromesh gear box semi elliptical laminated multi leaf G45 COWL 10.00X20-1PR/PD nylon 74.12 % 1620 kgs. courier. parcel.
courier. parcel.CG 1616 Model Application Engine Max power Max tarque Transmission Suspension Carbine Tyre Max speed Grability GVM CG 1616 construction.00X20-1PR/PD nylon 74 kmph 32.10% 1620 kgs. Clutch 349 Nm Dia ceramic disk with mechanical actuation 60 . market load H SERIES 6DIT with inline FIP 161hp@2400 rpm 550Nm @1200-1600 rpm 5 speed synchromesh gear box semi elliptical laminated multi leaf G45 COWL 10.
27 38364.44 31829.SALES OF TATA MOTORS Year 2005-06 2006-07 2007-08 2008-09 2009-10 Sales(in crore) 24001.93 28599.48 33093.10 s le a s 500 00 400 00 300 00 200 00 100 00 0 2005 0 6 2006 0 7 2007 0 8 2008 0 9 2009 1 0 s le a s 61 .
SALES OF ASHOK LEYLEND Year 2005-06 2006-07 2007-08 2008-09 2009-10 Sales (in lakhs) 605310 830472 894715 666664 787260 1000000 800000 600000 400000 200000 0 2005-06 2006-07 2007-08 2008-09 2009-10 Series1 Series2 SERVICE OF ASHOK LEYLEND HCV 62 .
Service PDI First (free) Second (free) Next • • • time or km 8000 km 45 days 16000km or 90 days every 8000 km alternate Engine oil and greasing will change in every 36000 km . Gear oil and differential oil will changed in 40000 km. 63 . In free service consumable item are not free .
64 . aggregate and components.EICHER Eicher motor is a part of Eicher Group. It was founded in 1982 to manufacture a range of reliable fuel efficient commercial vehicles. It manufacturers and markets trucks. It is one of the leading manufactures of commercial vehicle in India. It begins its business operation in 1959 with the role out of India’s First tractor. buses. automotive gear. motorcycle and deals with the export vehicles.
25 XP VE Model Wheel base(mm) GVM(kgs) Turning radius(m) Max power Max tarque Gerbox Suspension 3025.00X20-16PR 21 78 Engine E683-TCI-113-2(6 cylinders)BS11 emission norms compliant Clutch single dry plate diaphragm type hydraulic actuated 65 .9 113 kw@2400 rpm 560 Nm@1400-1600 rpm 6 forward and 1 reverse semi elliptical laminated leaf springs with bell crank mechanism in rear shock absorbers in front only Tyres Gradeability(%) Speed(kmph) 10.EICHER 30.25 XP cowl chassis 4900 25000 9.
40 VE Model Engine type Max power Max torque Clutch Gearbox Suspension EICHER 40.2 kw@2500 rpm 646Nm @1500 rpm single plate dry friction type\.352mm dia ET 80 56 (6 forward 1 reverse) semi elliptical laminated leaf springs hydraulic acting telescopic shock absorbers in front only Brakes service brakes -dual circuit full air ‘S’cam Parking brake-spring brake acting on rear wheels Max speed Max gradeability Tyres GCW 70 kmph 18% 10.00X20-16 PR 402000 kigs 66 .EICHER 40.40 VE Cummins 8 5.9 180 20 132.
00X20-16 PR 18% 67 .EICHER HERCULES 35.35 m eicher 8m6m(6 forward 1 reverse) semi elliptic laminated leaf spring with shock absorbers at front full air brakes.31 Model Wheelbase GVW Engine Max power Max torque Circle radius Transmission Suspension Brakes Clutch Tyres Gradeability eicher herculis 35.31 4700 mm 31000 kg E 683-TCI-113-2 113 kw(154HP) 2400 rpm 560 Nm@ 1400-1600 rpm 10. divided line 352 mm 10.
00 x 20 – 16 PR 220 89 Kmph 8. Semi elliptical laminated leaf springs Minimum Ground Clearance (mm) 252 Bore x Stroke (mm) 100x105 Brake Full Air.5% ET60S5 10. Power Max.BS II 147 HP @ 3200 rpm 41 Kgm @ 1440 rpm 7. with Auto Slack Adjuster Parking Brake SERVICE OF EICHER HCV 68 .1 22.turbo-charged intercooled DI diesel engine .Divided line. Torque Turning Radius (m) Gradeability Gear Box Tyres Fuel Tank (litres) Max.Eicher Terra 16 HDR Model Wheelbase (mm) GVW (kgs) Engine Type Max. water cooled. Speed Tipper Body Volume Overall Length (mm) Clutch Suspension Eicher Terra 16 HDR 3485 16200 6 cylinder.5 CuM 5870 Single Dry Plate .
Service PDI First Second Next time or km 5000 km 15000 km every 10000km alternate. 69 .
” The advance learner’s dictionary of current English lays down the earning of research as. organizing and evaluating data. “Research comprises defining and redefining problems formulating hypothesis or suggested solutions collecting.RESEACH METHODOLOGY Research methodology is a way to systematically solve the research problem. It may be understood as science of studying how research is done scientifically. According to chifford woody.” 70 . making dedication and reacting conclusions and at last carefully testing the collusions to determine whether they fit the formulating hypothesis. “A careful investigation or inquiry especially through search for new fact in any branch of knowledge.
SAMPLE SIZE For our research process we have chosen a sample size of 60 persons as to collect the Information about the need of Tata light commercial vehicles. According to their needs we Delivered information about different segment of tata product. convenience sampling this method involves purposive of deliberate selection of particular units of the universe which representing universe.METHODOLOGY For preparation of questionnaire the basic objective of the survey was concentrated previous surveys under taken prospect card secondary data through net and related books and magazines. DATA COLLECTION 71 . For the survey.
While deciding about the method of data collection to be used for study the researcher should keep in mind two type of data viz. The primary data are those which are collected a fresh and for the first time and thus happen to be original in character.The task of data collection begins after a research problem has been defined and research design/plan is chalked out. primary and secondary data. ii. 1) Collection of Primary DataThere are several method of collection Primary Data Particularly i. The secondary data on the other hand are those which already has been collected by someone else and which have already been passed through statistical process. a) Primary Data b) Secondary Data METHODS OF DATA COLLECTION The researcher should keep in mind two types of data viz. iii. iv. in surveys and descriptive researches important ones are: Observation Method Interview Method Through Questionnaires Other Method which include 72 .
Their responses along with the reasons are written down in the analysis. InterviewTATA vehicle users & employees of TATA MOTORS were interviewed for the analysis purpose.The main medium of collecting the data was questionnaire. Secondary data may be either published data or unpublished data. they refer to data which are already collected analyzed by someone else.e. Collection of secondary dataSecondary data means data that are already available i. Usually published data are available in:- 73 .a) Using Mechanical Techniques b) Through Projective Techniques c) Depth Interview d) Content analysis Questionnaire.
technical and trade journals 3. HYPOTHESIS Hypothesis is a tentative assumption made is order to draw out & test its logical or empirical consequences.1. introduction etc is taken. books. It provides the focal point for research. various publication of automobile company 2. Mainly the history of the company. magazines and news papers 4. The rote of hypothesis is to guide the 74 . Hypothesis should be very specific & limited. LiteratureLiterature like material was not available but some formal data was available which was very helpful in the analysis. public record and statistics Website of the organization:some of the literature is being collected by the website of TATA MOTORS.
Hypothesis for this research is as follows……… To portray accurately the characteristics of a particular individual situation or a group. Provide an overview of the present situation of TATA Vehicle in the Segmented Market. Present a systematic analysis of customer’s need & want for TATA MOTORS.60 75 .researcher by delimiting the area of research & to keep him on the right track.Heavy Vehicle Customer SAMPLE SIZE:. To find out Customer satisfaction regarding TATA Vehicle. HYPOTHESIS TESTING POPULATION SIZE :. Collect the different opinion from different people in order to analyze the performance of TATA Vehicle according to collected data.
Define Research Process Review or Literature Formulate Hypothesis Research Design Collect Data Analyze Data Interpreted Report OBJECTIVE OF RESEARCH To gain familiarity with a phenomenon or to achieve a new insights into it. 76 . And this has a sequence of certain steps.CONTACT METHOD – DIRECT (Researcher’s directly contact with respondents) INQUIRY MODE – Structured (Everything that forms the research process is predetermined) RASEARCH PROCESS Research process consists of series r steps necessary to effectively carry out research.
RESEARCH DESIGN A research design is the arrangement of conditions for collection and analysis of data in a manner that aims to combine relevance to the research purpose. Present a systematic analysis of customer’s need & want for TATA MOTORS. To portray accurately the characteristics of a particular individual situation or a group. 77 . To find out Customer satisfaction regarding TATA Vehicle. This study is about to make the communication easy between the TATA MOTORS & TATA Vehicle users. Provide an overview of the present situation of TATA Vehicle in the Segmented market. The study is being made to know the level of satisfaction Data have of TATA Vehicle users with & the also help the of employees who are in TATA Workshop. Collect the different opinion from different people in order to analyze the performance of TATA Vehicle according to collected data. been collected questionnaire and Interview with TATA Vehicle users and employees who are in TATA Motors.
It is done before the collection of data. Where each & every item in the population has an equal chance of inclusion in the sample. Since the target market of the product of our research is both educated or non-educated segment of society we have selected the person who have transport business. Sample design for the study is simple random probability sampling. Simple random sampling. This type of sampling is also known as chance sampling or probability sampling. SAMPLE DESIGN The way of selecting the sample that the researcher uses is known as sample design. The period for this study is 48 days. There are various types of sample design but we have taken. 78 .
P.NAGAR Kanpur T.P.no No.NAGAR Kanpur T.P.NAGAR Kanpur T.NAGAR 5 2 3 79 .MARKET SURVEY LIST Company Name Owner Name Address Cont.P.NAGAR 2 2 Mr.P. tiwari Kanpur T.P.NAGAR Kanpur T.NAGAR 3 3 Udai raj singh Gyan singh 3 1 2 0 1 1 Ghappal singh Kalyansingh 2 2 5 5 Kandhilal yadav Kanpur T.P. of HCV HCV company name TATA AL Mahalakshm i grained Bundelkhan da grained Singh stone Survanshi grained Ma mansha stone mill New jai ambe stone mill Bhanu grained Sanjay singh Kanpur T.
NAGAR Kanpur T.P.NAGAR Kanpur T.NAGAR Kanpur T.P.P.NAGAR 10 11 10 011 Vineet shahu 12 12 Rajeev singh 3 3 Rajeev singh 8 8 Kabrai grained Yogendra 2 2 80 .P.NAGAR Kanpur T.NAGAR Kanpur T.NAGAR Kanpur T.NAGAR Kanpur T.NAGAR 2 2 Chhote bhaiya 2 2 Garima stone mill Shri siriya Manoj singh 1 1 Sumesh bharadwaj 1 1 Ganesh shahu stone Yashoda grained New samata Samata grimed Vishan crusher Shobha pvt.P.P.NAGAR Kanpur T.P.B grained Sanjay 1 1 2 2 Banshidhar Chhote raja Kanpur T.P.ltd C.NAGAR Kanpur T.NAGAR Kanpur T.P.P.P.P.New peetambra crusher mill Kalka sone Kailash Kanpur T.
NAGAR Kanpur T.P.P.C kanchchal grained Neha grained Sharda ma grained India grained Trimurti grained Kamal gramodhyog sansthan Shahu stone mill Ganesh stone mill Varshi stone mill Mo.P.NAGAR Kanpur T.NAGAR Kanpur T.Kumar grained Mallikarjun gioresources Bajrajgbali grained A.NAGAR Kanpur T.NAGAR 1 1 32 30 2 1 1 4 4 4 4 5 5 7 7 8 8 81 .NAGAR Kanpur T.NAGAR 5 5 2 2 2 2 3 3 Kanpur T.NAGAR Kanpur T.P.P.P.P.NAGAR Kanpur T.NAGAR Kanpur T.M tripathi Amit joshi Kanpur T.P.P.P.NAGAR Kanpur T.P.P. Vasheem Sanjay shahu Shrikandhi yadav Bhagvat prashad Sanjeev kumar Sanjay shahu Moti kanchchal Omprakash Moti kanchchhal G.NAGAR Kanpur T.
NAGAR Kanpur T.P.P.NAGAR Kanpur T.P.P.New samrat stone crusher Shrisamrat Shahjad bhai Kanpur T.NAGAR Kanpur T.P.P.NAGAR Kanpur T.P.NAGAR Kanpur T.NAGAR Kanpur T.NAGAR Kanpur T.P.P.NAGAR Kanpur T.P.NAGAR 1 1 Govind sharan 5 5 Vidhya grained Ajay dubey 6 6 Prasad grained Bharat grained Gangaji stone mill Ma shakti stone mill Rai associate Rajnath ray Adarsh grained Pandey grained Mahalaksmi Shankar stone mill Pranav tripathi gopal pandey Raun agraval Kanpur T.NAGAR Kanpur T.NAGAR 5 5 22 20 2 3 3 2 2 6 1 1 6 2 2 2 4 2 2 2 82 .NAGAR Kanpur T.P.P.
P.NAGAR Kanpur T.P.NAGAR 3 3 Maoj singh Kalyan singh 5 4 5 4 Kalyan singh Brijraj singh 1 1 5 5 Amit singh Kanpur 9839752 T.NAGAR 5 5 5 5 4 1 5 5 5 5 3 5 3 Kishor kumar Kanpur T.NAGAR Kanpur T.Akash grained PitaPGDMr grained Sundram stone mill Om harihar grained` c.P.NAGAR 479 1 1 83 .P.NAGAR Kanpur T.P.P.P.P.P.v granied Krishna grained Archana grainied Smata grained Jai shakti mill Jai lakmi stone mill Jai jagat bandhu krusher Sonu grained Devendra tiwari Devendra tiwari Keshav babau Devendra dubey Kanpur T.NAGAR Kanpur T.NAGAR Kanpur T.NAGAR Ajeet singh Kanpur T.NAGAR Kanpur T.P.P.P.NAGAR Kanpur T.NAGAR Kanpur T.
P.Ravi grained Vineet shahu Kanpur 9935167 T.NAGAR Kanpur T.NAGAR 2 2 Kanpur T.P.P.NAGAR n gupta Keshav babu Kanpur T.P.NAGAR Kanpur T.P.P.P.NAGAR 063 Kanpur T.P.NAGAR Alok kumar Kanpur T.NAGAR Kanpur T.P.NAGAR Kanpur T.NAGAR 2 2 5 5 2 2 2 2 5 5 Guddu bhai 5 5 84 .NAGAR Govindashara Kanpur T.NAGAR 5 5 Ma sharda associate Kv industry Jai ma kalka grained pachparha raod kabrai Gopal grained mochipura Jai kalshaha stone mill Radhesyam sone mill Shri sai stone crusher Shivaji grained Agrawal stone mill Guddu stone mill banda Om prakash 4 4 Syam singh Dinesh Chandra agrawal 2 4 2 4 Gopal singh Kanpur T.P.P.
NAGAR 2 2 2 2 85 .P.Adil stone mill Om jagdish crusher mill adil Abhishek Kanpur T.P.NAGAR Kanpur T.
Most of the customer are well aware of the company’s name and show loyalty for the name of “TATA”.SWOT ANALYSIS STRENGTH Tata motors has got good professional marketing team and well coordinated structure with modern business concepts. WEAKNESS Tata motors do not have service stations in rural areas or internal areas and also providing good service due to lack of service stations. OPPORTUNITY Tata motors the largest vehicle manufacture in India. So every person knows about the TATA and attract towards the TATA brabd name. Tata motors has established quality in vehicle sector and had got consistent and good customer support. The village’s people or farmer has need of product like tractor which is not launch by tata. 86 .
TATA have a big range of of have but according to the research tata is not in good position in the area like kabari. that’s why Bajaj have 64% customer . THREAT Because of over crowded market “TATA Motors” had to competitor not only with Ashok Leyland but also with other vehicle manufacture company. Question.Requirement of Tata HCV? 87 . SURVEY FINDING RECOMMENDATION Question.TATA =66% Ashok leylend=34% Eicher =0 Tata have a large number of HCV in the comparison to other automobiles companies in India.what is the market share of deferent companies? Answer.Tata motors providing services according heir customers.
Answer.He Has No Requirement. 88 .Hot Customer Is One Who Is Willing To Buy. ANALYSIS By surveying to the different crusher mill I want to suggest following points• There are more rules and regulation used by TATA motors in comparison to other company. COLD. • Though Tata product specially dumpher are less fuel consumption but it is not successful in place like kabrai. WARM -A Customer Who May Buy In Near Future.Requirement of commercial vehicle can be understand by following HOT. So customer does not feel comfortable and finance the HCV from the other company.
Name--------------------------------------------------------------------2.none 6.No 89 . Are you satisfied with the service of TATA? A-yes B -NO 10.Yes B. Are you satisfied with the service of AL? A.Tata B-Ashok Leylend C-Eicher B. which company you prefer for HCV A .more than five 7. What is the average of vehicle. Company name-------------------------------------------------------3. From where do you take the services 9.1-5 C.ANNEXURE QUESTIONNNAIR 1. 8. Address-----------------------------------------------------------------5. Phone number--------------------------------------------------------4. How many HVC do you have A.1 D.
R Marketing management. Books Marketing management (Twelth Edition) by Kevin killer Marketing management By:.DRIVING GROWH BUSINESS WORLD INDIA TODAY NEWS PAPER FINANCIAL EXPRESS BUSINESS STANDARD TIMES OF INDIA 90 .BIBLIOGRAPHY Our mentors provided a lot guidance but a part from this we took help from these sources.KOTHARI C. Hill company by Rajan Saxena (Third edition) MAGAZINE NURTURING IDEAS. the McGraw.PHILIP KOTLER Research methodology By:.
rotman.com www.utube.tata.tatamotors.utoronto.com www.wikipedia.pearsoned.com/corporate/company/india.com http://www.com http://www.eicher.ashokleyland.com http://legd.aspx http://www.com Thank you 91 .com www.genmills.com www.institut.com www.WEBLIOGRAPHY www.
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