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UGC_curriculum_for_mass_com

UGC_curriculum_for_mass_com

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Published by Nitin Kumar

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Published by: Nitin Kumar on Apr 01, 2011
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Development Communication

Unit I

Concept of development; development indicators, approaches to development; dilemmas of

development; development policy, development planning.

Unit II

Development journalism – concept – relevance; development communication – meaning –

strategies in development communication – dominant paradigm – its critique.

Unit III

Social cultural and economic barriers to development communication approaches to

development; use of media and inter-personal communication; channels for development; case

studies in Indian context.

Unit IV

Participatory model mechanistic and organic models of development for communication;

diffusion of innovation, extension, dependency, Gandhian model.

Unit V

Creation of development messages – language, context, social environment, areas of rural

development, health, population, agriculture, panchayati raj; campaigns and their evaluation

– case studies in Indian context.

Mass Communication

41

UNIVERSITY GRANTS COMMISSION
UNIVERSITY GRANTS COMMISSION

UNIVERSITY GRANTS COMMISSION
UNIVERSITY GRANTS COMMISSION
UNIVERSITY GRANTS COMMISSION

REPORT OF THE
REPORT OF THE

REPORT OF THE
REPORT OF THE
REPORT OF THE

CURRICULUM DEVELOPMENT COMMITTEE
CURRICULUM DEVELOPMENT COMMITTEE

CURRICULUM DEVELOPMENT COMMITTEE
CURRICULUM DEVELOPMENT COMMITTEE
CURRICULUM DEVELOPMENT COMMITTEE

ON MASS COMMUNICA
ON MASS COMMUNICA

ON MASS COMMUNICA
ON MASS COMMUNICA
ON MASS COMMUNICATION
TION

TION
TION
TION

FOR INDIAN UNIVERSITIES
FOR INDIAN UNIVERSITIES

FOR INDIAN UNIVERSITIES
FOR INDIAN UNIVERSITIES
FOR INDIAN UNIVERSITIES

M.A., B.A (Honours) and Bridge Courses

in Mass Communication

University Grants Commission

Bahadur Shah Zafar Marg
New Delhi-110 002

CONTENTS

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