AN OVERVIEW ON NOODLES PRODUCT…

Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated or eaten straight from the packet. Instant noodles were invented by Momofuku Andō of Nissin Foods, Japan.

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History
Instant noodles were first marketed by Momofuku Ando, who was born in southwestern Taiwan when the island was under Japanese colonial rule, in Japan on August 25, 1958, under the brand name Chikin Ramen. In 1971, Nissin introduced the Cup Noodles, instant noodles in a waterproof polystyrene cup, to which boiling water could be added to

cook the noodles. A further innovation added dried vegetables to the cup, creating a complete instant soup dish. According to a Japanese poll in the year 2000, instant noodles were the most important Japanese invention of the century. As of 2008, approximately 94 billion servings of instant noodles are eaten worldwide every year. China consumes 45 billion packages of instant noodles per year – 48% of world consumption.

Instant noodles are not only popular with college students, they can also be an economic indicator. In 2005, the Mama Noodles Index was launched to reflect the sales of Mama Noodles, the biggest instant noodle manufacturer in Thailand. The index was steady
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following recovery from the 1997 Asian Financial Crisis, but sales increased about 15% on a year-to-year basis in the first seven months of 2005, which was regarded as a sign of an inferior good, one whose consumption increases as incomes fall. The theory was that the increase in sales of instant noodles, which are usually cheap, occurred because people could not afford more expensive foods.

NOODLES IN THE SUB-CONTINENT (India, Pakistan, and Bangladesh) The most popular brand in the three countries is Nestlé's Maggi, which is regarded in popular culture as a
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and a curry masala. its flavorings mimic a basic curry. Instant rice noodles are also available in various flavors.two-minute noodle. as well. Smith & Jones and Ching's secrets are also popular new brands of instant noodles in India. Local flavors such as masala and chicken tikka dominate. A package sells for 10–12 rupees in India and 16 rupees in Pakistan. The most popular flavor of Top Ramen is known as "Curry Smoodles". called Atta Noodles. owned by the Chaudhary Group from Nepal and India. ITC has also launched its Yippee noodle under Sunfeast Brand. coriander. Page 4 . Nestle's original "Maggi" masala flavored noodles continue to be the most successful brand of instant noodles not only in India but in the United States for Indian Americans. However. In India. Other popular brands include Top Ramen and Cup Noodles manufactured by Indo-Nissin Ltd. Nestle introduced an instant noodle based on whole wheat grain flour. Ching's and Smith and Jones are brand of Capital Foods Ltd. Because of increasing health consciousness. Ching's Instant Noodles and Wai-Wai. brands such as Bambino and Ching's dominate the market. Sikkim and west Bengal. Its unique taste and snack like feature is making it popular in other parts of India as well. there is also great demand for unflavored instant noodles. garlic. including onion. Wai Wai is gaining momentum and is dominating market in North Eastern states.

a new instant noodle brand was launched in late 2010. ' Noodles without the No'. Nestle is yet to introduce a microwaveable version of "Maggi" noodles. Foodles. focusing on health issues. Page 5 . The brand is owned by Horlicks. their current products continue to be increasingly popular. It comes in both Multigrain and Wheat-only forms.Although. This range has significantly higher nutrition values compared to other popular brands. with the tagline.

.ABOUT THE COMPANY…. CHOUDHURY GROUP PVT LTD………… Page 6 .

Mr. This acted as the catalyst. It was situated opposite the present Bishal Bazaar and dealt in textiles imported from various parts of India. the first row of shops along the popular Juddha Sadak (the present New Road) took shape.1935-1943 The catastrophic earthquake of 1933 crippled commerce and social infrastructure in Nepal. which eventually increased to Rs 500. 200. It was here that the founder Mr. The late Bhuramull Chaudhary having started his business in a humble manner by importing fabrics from India was also one of the few privileged businessmen permitted to enter the then Rana palace of Shri Shri Shri Judha Shumsher Jung Bahadur Rana. which augmented the need for rebuilding.Bhuramull Chaudhary was given a shop on a yearly rental fee of Rs. Bhuramull Chaudhary along with his son carried items from his shop to the palace with the help of several porters and arranged an open shop in the courtyard for the Queen. courtiers and the King's people. This operation functioned under the informal name of Bhuramull Lunkaran Das (those were the days when no registration of private business firms was required). Page 7 . Under the Rana Regime.

Basant 8 . Financial Services. Today. Health Care and Education. At the helm of affairs of Nepal's largest corporate house with a growing market presence in the South Asian/South East Asian region and the trust of partner's world wide. Electronics & Home Appliances. the group has an unmatched investment outlay of over $ 250 million. Automobile. equalizing the infrastructure and entrepreneurial capability of Nepal with other developing nations. Hotels & Real Estate. Chaudhary Group forms an intrinsic part of every realm of life from Food & Beverage. Chaudhary. a conglomerate of over 40 businesses. Beer. In a land-locked. the picture has expanded to a multifarious landscape: quantum leap from its humble beginnings. the group is poised to become the first Nepalese corporate entity with a growing presence in the South Asian/South East Asian region's fiercely competitive food and beverage sector. developing third world nation. this spells nothing short of very hard-earned success. Cigarette. The Chaudhary Group's progress over the last sixty-seven years has been a trial-blazer on the Nepalese horizon. A vision that the world has duly learned to heed. Binod K. Since its inception. Apart from being a responsible citizen.Today. Mr. maybe the Chairman of Chaudhary Group has yet another vision. Distinguished as the first Nepalese company to have a distribution network spanning the sub continent. Spearheaded by the Page dynamic prowess of Mr. Chaudhary Group has contributed to the upliftment of the nation's economy. Infrastructure (Power & Water).

FUDCO (Chaudhary Food Complex) Page 9 .

It in houses the latest food production technology. extruded snacks and crackers and fruit drinks. It was Nepal’s first noodles production company to be awarded ISO 9002 later certified into 9000:2001. equipped with a complete Total Quality Management (TQM) Center and Research and Development Center. It also has a well equipped training hall where school / college students are regularly invited to experience the food manufacturing facility. It offers a wide range of truly international quality products. Fudco has 3 sub Units : Nepal Thai Foods Gold Beverage (Nepal) Kwik Foods (Nepal) (NTF) (GBN) (KF) Page 10 .FUDCO is a model centralized Quality Food Production unit of Chaudhary Group on the southern fringe of Lalitpur district. FUDCO houses a string of manufacturing units including instant noodles. They are also informed on the production processes and given an opportunity to taste new products.

It produces variety of noodles under the Wai Wai brand in various flavors and package sizes. It was established in the year 1987 A. Gold Beverage (Nepal)-GBN GBN was established in the year 1998 A.Nepal Thai Foods-NTF NTF. This unit has been pioneer in serving to the growing demand for brown noodles for the country. It is the first Instant Noodles plant of Nepal to use the state-of-the art technology for producing brown noodles with technical collaboration with Thai \ Preserved Factory. Products of FUDCO are as follows: Nam e of the Products Manufactured facto ry Wa Wai Chicken / Veg.D. Kwiks Food(Nepal)-KFN KFN produces the Extruded product (Cheese Balls / Rings / Stars) and Fried Products (Crackers / Sticks ). complex for producing the Instant Noodles. Currently it produces more than 600. Thailand. was established in the year 1985 A. It has an installed capacity of 90000 cartons or 202 tonnes of noodles per month. NTF .000 trays every year.D. D. Wai Wai Spinach Wai Wai Quick Chicken Pizza Wai Wai Quick Ms Curry Page 11 Wai Wai Quick Ch Curry Wai Wai Quick Kimchi Wai Wai Tenz Chicken / Veg. Wai Wai Tom Yum Wai Wai Xpress Chicken / Veg. for the production of Beverage.

n Page 12 . a n p e o ti ci r d o al C F n S o a P e r ct vt rv p o . In ti Lt c. Associates KF In Si U T S di S n K h o a A g ai u a la t p n h K a n e r o d K U ti d s o r o Extruded Products 1 o e ni e r Kwik's Cheese Balls / Rings / 2 o n rv c e Chaudhary Group has over the last 65 Stars E n G t e s Kwik's Tomato nurtured Balls a years forged Balls / Choco and maintained Kwik's Butter Masala this Fi r P d In global alliances and Balls growth has taken Fried through a deep understanding of u n o F c. s a o. ic o ry Lt e r C d. place Products c a u w o local markets.Fruit Based Energy Drinks Rio (Mango/Pineapple/Lychee) 200ml Rio Speed Sports Drink 200ml Rio Mango Punte 65ml Fruit Drinks Rio Alfonso 200ml GBN Rio Apple-Cherry 200ml M W Ci In T L Rio Mixed Fruit 200ml Fruit N Milk a e n d h G Rio Fruit’N milk 65ml ni st n e ai El Fruit Juice / Nectar o p P e Global Partners1& Rio Mango Nectar ltr. o d. al v e r ct Rio Mixed Fruit Juice 1 ltr. people and customs.

1956 having its registered office at Guwahati. Its registered office has now been shifted to New Delhi. The Cinnovation Group has the Technical tie – up with Chaudhary Group of Nepal which is one of the largest Noodle Production Centre in the South East Asia Region. Financial Services.CHOUDHURY GROUP IN INDIA… CG Foods India Pvt. In three years of operation it has established its business offices at Siliguri. Food and Beverages is one of the core competence areas of the company. under the Companies Act. Physical and Social Infrastructure Division (Health Care and Research Centre).Ltd. The company is promoted by Cinnovation Group. Assam. Real Estate and others specialty sectors. was incorporated during the Financial Year 2002-03. a multinational company. Hospitality. Page 13 . Cinnovation Group is a leading Multinational Company with incomparable infrastructure whose interest spans from Food and Beverages. Delhi and Kolkatta. for the manufacturing and trading of Instant Noodles and ready to eat snacks in India.

Uttrakhand unit will have snack variants as well. The company has entered into an agreement with the owners of “WAI WAI” Brand to use this Brand in India for manufacturing Noodles. The plant is spread over an area of 6 acres and has an annual Production Capacity of 11. The Sikkim Plant started commercial production from April 2006.000MT of Noodles.CG Foods india Pvt.000 MT of Noodles. Sikkim plant has already created an employee base of about 400 people which will go up in the times to come. the Company has established the second Noodle Plant in Uttrakhand that was commissioned in 2008 with a production capacity of 11. Cheese Balls and many others snack foods will be added to meet the increasing demand of India and abroad. Ltd. Subsequently. Bhujiya. Page 14 . has set up its first plant in Sikkim to manufacture WAI WAI both Brown and White Noodles.

to ensure the quality of finished products and all the incoming raw material and packing material as per international standard.Ltd. ensure their demand in the market and as such observing highest quality control standards are undertaken seriously . Quality control department Page 15 .2007 by the internationally renowned certification body “Det Norske veritas”.CG Foods Nepal Pvt. has successfully achieved the Certification of Quality Management System of ISO 9001:2000 on June 26. Ltd. CG Foods India Pvt Ltd in technical collaboration with CG Foods Nepal Pvt.QUALITY CONTROL….

Ltd analysts carry out raw material. Ltd.of CG Foods Pvt. has set up its first plant in Sikkim to manufacture WAI WAI both Brown and Page 16 . Ltd is equipped with the most modern analytical instruments complying with Good Laboratory Practices which conduct the testing in accordance with the applicable international monographs. packaging material analysis. At CG Foods Pvt. bulk and finished product analysis and review the batch documents besides performing process monitoring of the plant through effective quality management system. Warehouse / Production Capacity in India… Sikkim Operations: CG Foods India Pvt.

( CGFI ) moved a step forward to produce the Hakka Noodles in the Rudrapur Plant that commenced production form June 2008. Rudrapur Operations: CG Foods India Pvt. Ltd. Pantnagar in Uttaranchal. New Delhi and also very close to one of the popular hill station Nainital . Cheese Balls and many others snack foods will be added to meet the increasing demand of India and abroad. The plant is spread over an area of 6 acres and have an annual Production Capacity of 11. Sikkim plant has already created a employee base of about 400 people which will increase in the times to come.White Noodles. It is situated at SIDCUL (State Industrial Development Corporation Uttranchal Ltd). The combined valuation of CGFI brands in South Asia far exceeds USD 100 Million.The plant is situated about 280 kms from the Capital city of India.000 MT of Noodles. Bhujiya. The plant spreads over an area of 3 acres and has the Page 17 . The Sikkim Plant commenced commercial production from April 2006.

Many businesses never take into account the needs and feedbacks of consumer in the marketplace. The group has plans to set up an Instant Noodles Plant in the same location. Testing Facilities CG Foods India Pvt Ltd has a technical collaboration with CG Foods NepalPvt Ltd. 08 of Hakka Noodles. The plant manufactures Hakka Noodles in vegetarian and egg variety as well as Mama Punte Bhujia in snacks variant. Page 18 . Currently. It commenced its 1st production on 6th June. it employs 41 employees which will multiply once the plant starts to operate in its full capacity. R & D at CG Foods works in designing and execution of consumer driven product development. testing and strategies.annual production capacity of 900 MT of Hakka Noodles.

preservation standard. • Fortification of foods and beverages for enhancing its nutritional level. • Development of new product and prototype development. etc. additives. • Take up R & D of all products with a view to increase the shelf life and better consumer acceptability and improvement of quality. • Standardization of various factors such as bacteriological standards.Major activities done by R & D: • Development of new seasoning mixes and processing technology for production of finished food product. • Conducting plant trials and large scale taste Page 19 . • Development of value added products of commercial importance.

Design and Development: • • • • • • • • • Consumer needs identification. Page 20 . Product design input. Raw material selection. Approval. Product Development Flow Sheet: • Understanding the Existing Business. • Existing product review and improvement. Product design output. Taste evaluation.marketing/ surveys. Product development. Final product.

○ Market. South East Asia and Middle East. Product Test Market. Pre-Commercialization. ○ Technical. In order to manage. innovate and grow in diversed fields. CGFI plans to concentrate in India. In the initial stages. Identify Target Market. Commercialization. Concept Development Screening. ○ Economic.• • • • • • • • • • Define Business Strategy/ Market Strategy. Product Introduction. Vision & Mission CGFI is moving forward with the Vision to become a Global Player. the organization is structured as separate Page 21 . Product Development. Idea Generation. Idea Screening.

Page 22 .divisions.

Page 23 . The CG brands sells products under the brand names of Wai Wai (noodles). Kwiks (snacks). The company has planned to raise nearly half the money from debt. Mama Bhujia (snacks). Wai Wai brand has a 70 per cent market share in North East. CG Foods that sells FMCG products in India and Nepal across the categories of confectioneries. Zoom wafers (confectionaries) and Rio (beverages). beverages. CG Foods keen on acquiring an FMCG company with a good distribution network in west and south India As per the reports CG Foods India Pvt Ltd. and the rest from internal accruals for funding expansion plans and proposed acquisitions. was incorporated in 2002 by Singapore-based Cinnovation Group. the maker of Wai Wai instant noodles in India and Nepal is looking to acquire an FMCG company with a good distribution network in west and south India. snacks and noodles. especially bank borrowings. mineral water.SOME OF ITS ACTIVITIES IN INDIA….

Some other players in the instant noodles space include Nestle's Maggi. Capital Good's Ching’s Secret and Smith & Jones.Sunfeast Yippee-instant noodles brand. Nissin Food's Top Ramen and Aditya Birla Retail’s Feasters.20 Cr. it sold 250 million packs in India. ITC is planning to enter this market with . in addition to its already two functional manufacturing plants in Assam & Sikkim with a combined capacity of 270 million packs. CG Foods is expanding its facility by setting up a another manufacturing unit in Rudrapur at an initial investment of Rs. Future Group's Tasty Treat. real Page 24 . while on an all-India basis the market share is 15 per cent.100 Cr for business expansion over the next three years.Sikkim and West Bengal.4 lakh outlets and is planning to double this number by 2014.350 Crore.150 Cr and has a global turnover of Rs. Cinnovation Group has interests in sectors like FMCG (food & beverage). Last year. GlaxoSmithKline's Horlicks Foodles. With over 45 companies and 40 brands in 30 countries. electronics & home appliances. Hindustan Unilever's Knorr Soupy Noodles. The company has planned to invest Rs. The new plant will have a production capacity of 120 million packs. Its distribution reach extends to 1. CG Foods' Indian turnover is Rs.

estate. infrastructure. • Taste suits Indian flavor. • Has already captured 14-15% of noodle market share within a short period of time. • First pre-cooked noodle sold in the nation. Page 25 . SWOT ANALYSIS OF “WAI WAI” NOODLES…. tourism and hospitality and is expanding into power. steel and entertainment. cement. The Cinnovation Group has the technical tie – up with Chaudhary Group of Nepal. education. • Units set up in Sikkim and Rudrapur produces 270 million packs of the product. financial services. a noodle production firm with presence in the South East Asia region. biotech. STRENGTHS.

Sikkim and Northeast combined with a short period of time. WEAKNESS…. West Bengal. • Still need to work on distribution network as the product is doing well only in Sikkim. • Low levels of advertisement and promotional activities. • Single product focused. and Northeast. OPPORTUNITIES… Page 26 .• Has already captured 70% of market share in West Bengal.

• Sale of the products in others sub-continents. western and southern Indian markets. • Presence of more diversified products in the market. • Less product mix unlike “Maggi” which has noodles. Presence of competitors like “Maggi” with more market share and brand awareness.• Penetration of the northern. • Less Entry Barriers in the Market segment for product category • ITC’s strong base in Indian Market. “Wai Wai” intends to capture 25% of the noodle market by 2014. pasta etc. • There are products with high promotional activities and advertisements. • Growing packaged and canned foods market in India. soup. • Page 27 . THREATS….

RAW MATERIALS MIXING SHEETING STEAMING FOLDING ..PROCESS IN THE PRODUCTION OF “WAI WAI” NOODLES. SOUPING Page 28 .

In this process the flour is mixed with other materials for 20 minutes. The main ingredient used in production of the noodle is flour “maida”. Gaurgum is another raw material used to the make the flour non-sticky. In this process dough is formed with the flour used. • Folding is the process where the products are cut into standard size for further process. • Page 29 . For another 2 minutes dry mixing is done. • After sheeting and cutting is done the product is put through the process of steaming at a temperature of 96 to 98 degree Celsius.COOLING FRYING PACKING STORING EXPLANATION OF THE PROCESS….2 mm. • Sheeting is another process where rollers are used to flatten the dough earlier formed into a size of 1 to 1. Other raw materials are also used. • The second process is known as mixing. In total mixing is done for 22 minutes.

• The product is then stored to be send to different distributors. • COMPETITORS OF “WAI WAI” IN THE INDIAN MARKET…. • The product is the fried with palm oil with a temperature of 165 degree Celsius. • The packaging is then done with the help of new technology where very minimal human effort is required. Page 30 .Souping is the process where the steamed product is mixed with various other ingredients in a soup form. • The temperature of the fried noodle is then cooled for packing purpose.

Maggi Cuppa Noodles is packed with Calcium and is available in sleeved cups. Kit Kat. Nestlé Slim Milk. Bar-One. Milkmaid and Nestea as well as Nestlé Milk. Maggi Cuppa Noodles is a tasty and healthy supplement. Nestlé is an ISO 14001:2004 certified company and also manufactures Nescafé.Product Category : Instant Noodles Nestlé India manufactures Maggi Cuppa Noodles. ers Name Suppli : Nestle India Limited Page 31 . Milkybar. Milo. It is available with delicious taste which is combined with goodness of real vegetables. Maggi. Nestlé Fresh `N` Natural Dahi and Nestlé Jeera Raita.

just open the pack and enjoy! available in various flavors.Product category : Instant noodles Prakhya groups offers mayos instant noodles. The noodles are packed in different sizes so as to cater to the needs of customers with different consumption habits. Ready to eat even without cooking. Cup noodles has carved for itself a niche market. Product category : Instant noodles Indo nissin foods limited offers cup noodles. They offer instant noodles that are made from quality flour. This allows the hot water Page 32 . these instant noodles are also nutrient rich.

which is packed with all the goodness & nutrition of vegetables. Product Category : Instant Noodles Nestlé India offers Vegetable Atta Maggi Noodles. spicy vegetable. helping it to look appetizing and delicious. comes filled with the exciting taste of a blend of spices and tangy chicken. The vegetables stay atop the noodles. no cooking utensils are needed. These cup noodles are available in three flavours.poured in to surround the whole noodle nest and loosen and rehydrate it rapidly. Nestlé is an ISO 14001:2004 certified company. Vegetable Atta Page 33 . comes filled with the refreshing taste of spicy chicken. Mast masala. Since cup noodles is prepared in its own package.

This range consists of macho masala [vegetarian] authentic indian Page 34 . It contains Protein and Dietary Fibre for taste.Maggi Noodles contain whole wheat and real vegetables. Magii atta noodles is considered to be a healthy product. Product category : Instant noodles Indo nissin foods limited offers top ramen.

Available in 100 gms & 400 gms packs. Extracts from fresh juicy chicken is blended with choice of spices to give an unusual funky taste. Powa kid[vegetarian] the new product launched specially keeping the children taste and preference in mind. 100 gms & 400 gms packs. Page 35 .masala created from the best tangy spices. for a real hot & sizzling macho experience. available in 100 gms & 400 gms packs. Available in 50 gms. Funky chicken [non-vegetarian] a delightful chicken specialty. oye tomato [vegetarian] authentic Indian masala. Created from the best saucy spicy tomato. available in 80 gms packs.

It is available in four different flavours: Masala. Instant Maggi Noodle is provided with no added preservatives. Instant Maggi Noodle is a 2-Minute Noodle which has 20 percent of the RDA of Calcium and Protein. Page 36 .Product Category : Instant Noodles Nestlé India manufactures Instant Maggi Noodles. Chicken. Nestlé is an ISO 14001:2004 certified company and also manufacture various other products. Tomato and Curry.

D ENTERPRISE RAVI ENTERPRISE HARSH ENTERPRISE ADVANCE ENTERPRISE PLACE SILIGURI Page 37 .DEALERS AND DISTRIBUTORS OF WAI WAI IN SIKKIM. NORTHEAST AND WEST BENGAL PARTY BALAJI TRADERS S.

L.R. TRADE AGENCY RIPNAR TRADING AGENCIES SHILLONG Page 38 .L. TRADERS AND AGENCIES P. AGENCIES ADHISHWAR ENTERPRISE CINDRELLAS SIKKIM S.THE CHOICE GOYAL DISTRIBUTORS ADVANCE DISTRIBUTORS DARJEELING VIKASH AGENCIES L.

ASSAM JASCO THOKCHOM IBOYAIMA AND SONS MANIPUR TRADERS N.G TRADERS IMPHAL GARG EXPORT (P) LTD.HAUVA AND SONS MIZORAM AGENCIES MOSIA STORES ZOFIRM AGENCY AIZWAL VINAYAK ENTERPRISE GUWAHATI. RAM NARAYAN BISHWANATH PARASHAR DISTRIBUTORS Page 39 KOLKATA .

DEALEARS AND DISTRIBUTORS IN OTHER PARTS OF THE COUNTRY… PREMIER MARKETING ENTERPRISE NEW DELHI SHARADHA MARKETING HARYANA STORE CHANDIGARH Page 40 .

BANGALORE SUSHI ENTERPRISE CHENNAI SAKUNTALA ENTERPRISE DHARAMSHALA CAPITAL AGENCIES CUTTACK KUMAR BROTHERS PATNA Page 41 .VALLEY CRAFT DEHRADUN KUMAR AGENCIES MUMBAI PIONEER TRADING KVR AND CO.

PLEASE SPECIFYPage 42 . QUESTIONNAIRE…. WORD OF MOUTH [ ]. IF OTHERS. MAGAZINES [ ]. HOARDINGS [ ]..KARNAWATI GUJARAT MANGAL ENTERPRISE MYSORE PRIMARY DATA……. WHAT WAS YOUR SOURCE OF IMFORMATION? TV ADVERTISEMENT [ ]. RADIO [ ]. PERSONAL INFORMATION…. OTHERS [ ]. ARE YOU AWARE OF THE PRODUCT “WAI WAI” YES [ ] NO [ ] Q2. NAMEAGESEX:MALE [ ] FEMALE [ ] Q1.

LESS THAN 5 TIMES A WEEK [ MORE THAN 5 TIMES A WEEK [ ] N/A [ ] ]. SUCH AS WAI WAI QUICK. Page 43 . WHEN DID YOU COME ACROSS THE PRODUCT? 5 YEARS AGO [ ]. WHAT IS YOUR FREQUENCY OF CONSUMPTION? 5 TIMES A WEEK [ ]. ARE YOU AWARE OF OTHER VARIENTS APART FROM ITS CHICKEN AND VEGETARIAN FLAVOUR. LESS THAN 5 YEARS [ ] Q4. WAI WAI EXPRESS NOODLES. IS THE PRODUCT EASILY AVAILABLE? YES [ ] NO [ ] Q5. MIMI ETC? YES [ ] NO [ ] IF YES PLEASE SPECIFY- Q7. MORE THAN 5 YEARS AGO [ ]. IS THE PRICE OF “WAI WAI’ NOODLES JUSTIFIED AS PER THE PRODUCT? YES [ ] NO [ ] MAY BE [ ] Q6.Q3.

. DO YOU PREFER ANY OTHER BRAND OF NOODLES MORE THAN “WAI WAI”? YES [ ] NO [ ].Q8. DO YOU CONSIDER “WAI WAI” TO BE A HEALTHY PRODUCT? YES [ ] NO [ ] DON’T KNOW [ ] Q9. HAVE YOU NOTICED ANY FORM OF SALES PROMOTIONAL ACTIVITIES ON “WAI WAI” NOODLES IN ANY STORE? YES [ ] NO [ ] Q10. • Brown Noodles White Noodles Page 44 . PLEASE SPECIFY FROM THE FOLLOWING: MAGGI [ ] TOP RAMEN [ ] FOODLES [ ] YIPPEE [ ] CHING’S SECRET [ ] OTHERS [ ] PRODUCT OFFERINGS……. IF YES.

Page 45 .• Snack Noodles Bhujia & Snacks Wai Wai 123 is a popular brown noodle (3 Seasonings) available in 2 different flavour-Vegetable and Chicken. Wai Wai X Press is a white noodle (2 Seasonings) available in Vegetable and Chicken is available in 100 gm packet at MRP 10/-. It is available in 75 gm packet at MRP 10/-. Wai Wai Quick is brown noodles (Curry Base-3 Seasonings) available in Vegetable and Chicken flavour is available in 75 gm packet at MRP 10/-.

Soaltee is a white noodle available in Chicken flavor is available at MRP 5/.in 50 gm packet. Mimi. Page 46 . 10gm and 20 gm. wai wai cup noodles is another variant available in chicken and vegetable at MRP 20/Mama Bhujia is available in Chicken flavour in three different weights-40gm. a snack noodle (2 Seasonings) available in Chicken flavor is available in 50gm packet at MRP 5/-.

There is more competition in this market and it is increasing year per year. At early days. At the time.1300 crore. many big players like HUL. Who will win the battle for the consumer’s heart? CG Foods India is a subsidiary of the $300 million Cinnovation Group. At the beginning. "A Good Food Good Life" India's top company of baby foods taken the big risk to entering in instant noodle market. over the last one year. noodles are most preferential food for youth generation as well as working class persons in metros. But it was Nestle. Now a days. Sometimes peoples uses it as their lunch or dinner due to it's quick process and easy availability.INTRODUCTION…. it was very new concept for Indian people.300crore instant noodles market in India is in a state of war. ITC etc. So. noodles used as a tiffin for children for their school. But it's concept changes time per time. the eating habit of Indian people going to change time to time. didn't entered in it. it was very steady market and it seems like a flop decision for the company. Now days. But as the time passed. the total value of instant noodle market in India is Rs. having a turnover of Page 47 . There was a time in the early 90s when noodle market enters in India. The Rs 1. which has a technical collaboration with Chaudhary Group of Nepal.

Since its inception in the Indian market in 2003 it has been able to capture 14. Thus creation of brand is much needed for the company at present.$250 million. Page 48 .15% of the noodle market in India. With almost negligible sales promotion and advertising the company has been able to seep into the indian market quite comfortably. It has been producing quite a lot of variants in the noodles segment but without the notice of the people. CG’s wai wai has made a major mark in the Indian market.

RESEARCH METHODOLOGY……. MEANING OF RESEARCH Research in common parlance refers to a search for knowledge. In fact. One can also define research as a scientific and systematic search for pertinent information on a specific topic. Some people consider research as a Page 49 . research is an art of scientific investigation.

movement, a movement from the known to the unknown. It is actually a voyage of discovery. Research is an academic activity and as such the term should be used in a technical sense.

OBJECTIVE OF RESEARCH……

To understand the distribution of wai wai noodles in different parts of the country. • To understand the awareness of the product in the Indian market . • To understand the acceptance of product in the noodles segment in India.

• To understand its performance in the Indian market where there are already much established product • To understand its limitations in order to make improvements.

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RESEARCH PLAN…

Descriptive:

Descriptive research includes surveys and fact-finding enquiries of different kinds. The major purpose of descriptive research is description of the state of affairs as it exists at present. The main characteristic of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. Most ex post facto research projects are used for descriptive studies in which the researcher seeks to measure such items as, for example, frequency of shopping, preferences of people, or similar data.

Analytical research:

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In this case, the researcher has to use facts or information already available, and analyse these to make a critical evaluation of the material. The research was carried out in the form of survey through questionnaire mostly in Kolkata.
Sample Design:

The target population of the study was not a particular segment but I have managed to get information from people of all ages without gender bias. The sample was selected by a simple random sampling method.
SAMPLESIZE:

SAMPLE SIZE IS 50.

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SURVEY FINDINGS…. Page 53 . 1.. BRAND AWARENESS. From the responses of the respondents in the conducted survey it was evident than more than 95% of the people were aware of the product wai wai. AWARENESS ON OTHER VARIANTS….

ANALYSIS: The company therefore needs to work on distributing more of its other variants in order to provide a wide range of choices to the customers.From the conducted survey it is also evident that only about 4% of the people are aware of the other variants of wai wai noodles apart from its usual chicken and veg flavors. Page 54 . Otherwise there is a high probability of customer being bored with the same flavor. Thus the company in order to retain its customers should provide them with a wide variety of choices to retain their interest in the product.

Have you noticed any form of sales promotional activities on wai wai in any store? Page 55 .SALES PROMOTIONAL ACTIVITIES. Q.

It is evident from the survey that people have not noticed any form of sales promotional activities on wai wai so far.. ANALYSIS…. Page 56 . SOURCE OF INFORMATION Word of mouth seems to be the only form of increasing the awareness of the product.

I believe that wai wai is still in the introduction stage in various part of the country (except Sikkim. This is because maggi over the years has established itself in the minds of consumers. Preference for wai wai is much less in comparison to maggi. foodles etc which have already established themselves in the market. In order to increase sales it is very important for the company to adopt sales promotional activities in various forms. AS PER PREFERENCE… From the survey it is evident that the people still prefer maggi more than any other product. Many people have only heard of wai wai but have not made any Page 57 . top ramen. northeast and north Bengal). Wai wai stand nowhere as far as establishing itself as a brand is concerned. The company must make efforts to establish the brand in the minds of consumer. COMPARATIVE ANALYSIS….The company has to realize that it is competing with various other brands in the noodle segment such as maggi. Thus advertisement and sales promotion is the need of the hour. ANALYSIS….

While a small portion is not sure. This is because there is no effort made as such to tempt the consumers to try the product. Do you consider wai wai to be a healthy product? From the survey it is evident that people consider wai wai noodles to be a healthy product. Moreover the noodles (brown) are already fried in palm oil. There are people who are not very sure whether the seasoning provided with the noodles are healthy or not as it contains oil contents. Page 58 . The company must take these things into consideration before it faces any consequences like other established noodle brands. HEALTH CONCERNS… Q.efforts to try the product. However there are major portions who are quite skeptical about it.

RECOMMENDATION TO THE COMPANY.. • As per the survey the company needs to go in for more promotional activities and advertising of the product since the product is in the introduction stage in many parts of the country... • The company should introduce and distribute its other variants as well which is still unknown in the market. While conducting the survey I came across people who were aware about the product but the availability of the product was not convenient. • The company should work on increasing the distribution channels. Page 59 ..

• Time and cost was one of the major constraints as a result other methods of data collection was not possible such as interview method and observation method. • • The sample size is too small to give the correct idea about the awareness of the product. Page 60 . The findings is limited to Kolkata where the product has not attained much popularity. The result would have been much different in Sikkim and northeast where the company claims to have attained 70% market.LIMITATIONS OF THE STUDY….

WAREHOUSE/ PRODUCTION CAPACITY IN INDIA………… QUALITY CONTROL……………. FUDCO ”CHOUDHURY FOOD COMPLEX”…………. PRODUCT OFFERINGS………. OVERVIEW OF NOODLES………… ABOUT THE COMPANY “CHOUDHURY GROUP”………….CONTENTS…... SWOT ANALYSIS OF WAI WAI……. GLOBAL ASSOCIATIONS OF THE COMPANY…………………. CHOUDHURY GROUP IN INDIA…………………. MAJOR ACTIVITIES DONE BY RESEARCH AND DEVELOPMENT… MANAGEMENT……… COMPETITORS OF WAI WAI IN THE INDIAN MARKET…… PROCESS IN THE MANUFACTURING OF WAI WAI NOODLES…. Page 61 . • • • • • • • • • • • • • • OBJECTIVES…………….

• • • • • • • • DEALERS AND DISTRIBUTORS OF WAI WAI IN SIKKIM. ➢ To find out the acceptability of “wai wai” noodles in the Indian market. Page 62 . OBJECTIVES OF THE STUDY………… ➢ To understand the growing market of noodles in India. BIBLIOGRAPHY……………. QUESTIONNAIRE………………. RECCOMMENDATIONS……………. LIMITATIONS OF THE STUDY…………... NORTHEAST AND WEST BENGAL…… DEALERS AND DISTRIBUTORS OF WAI WAI IN OTHER PARTS OF THE COUNTRY………………… RESEARCH METHODOLOGY………… SURVEY FINDINGS……………..

➢ To understand the people’s perception about wai wai noodles which is new to the Indian market. CONCLUSION Page 63 . ➢ . ➢ To understand the workings of the noodles company in India.

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BIBLIOGRAPHY Page 65 .

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