Questionnaire on Cadbury Dairymilk

We, Sanjay, Juhi & Neerja, students of PGDM, TIMS, Adipur, are doing this research on Cadbury Dairymilk . Please spend five minutes to answer the following questions. This study is for academic purpose only. No information shall be disclosed anywhere. 1. Do you like to eat Cadbury Dairymilk? [ ] Yes [ ] No 2. Do you prefer- Plain chocolate [ ] With nuts [ ] With fruit (Raisins) [ ] With fruit n nut [ ] With mint [ ] With rice crunches [ ] With caramel [ ] 3. Do you think standard price of Dairymilk is fair? [ ] Yes [ ] No 4. If there was a discount on Cadbury Dairymilk, you think you would be more likely to buy it? [ ] Yes [ ] No [ ] Maybe 5. Do you consume/purchase Cadbury Celebration occasionally or on usual basis? ______________________________ 6. Approximately, how many chocolate bars would you purchase in one week? Less than 5 [ ] 5-10 [ ] More than 10 [ ] 7. Have you ever tasted the new Cadbury Silk? [ ] Yes [ ] No

8. When you think of Cadbury, which chocolate comes to your mind? Dairymilk [ ] Five star [ ] Perk [ ] Nutties [ ] Any other [ ] 9. Do you believe that chocolate is a luxury purchase or necessity? __________________

Can you give your favorite chocolate one adjective? Yummy [ ] Tasty [ ] Crunchy [ ] Other [ ] 11. On a scale of 1 to 5. how would you rate Cadbury Dairymilk on following attributes? 1 2 3 4 5 Price Taste Packaging Availability Brand Ambassador 13. According to you. Do you believe that now people have become more health conscious that the need for chocolate has declined? [ ] Yes [ ] No [ ] Maybe 16. which is the next most preferred chocolate after Cadbury Dairymilk? _____________________________________ 15. 1 being not important and 5 being very important. Do you think Cadbury Dairymilk is a commodity consumed by children only? [ ] Yes [ ] No [ ] Maybe 14.[ ] Male [ ] Female . when purchasing chocolate.________ Gender . On a scale of 1 to 5. Do you think sugar free Cadbury chocolates should be introduced to attract health conscious people? [ ] Yes [ ] No [ ] Maybe Personal Information Age. how important are following factors to you? 1 2 3 4 5 Price Taste Packaging Availability Brand Ambassador 12.10.

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