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FASHION

RULES

THE

WORLD !
FASHION
 FASHION CAN BE DEFINED AS THE IDEAL OF
BEAUTY CURRENTLY ACCEPTED BY A EVEN
SEGMENT OF THE POPULATION.

 IT IS A STYLE THAT HAS BEEN ACCEPTED AND


USED BY A MAJORITY OF A PEOPLE AT ANY TIME

 FASHION IS WHAT WE WEAR, THROUGH A


CONSTANT PROCESS OF SELECTION, ADOPTION
AND CHANGE.

 THE PREVAILING OR ACCEPTED STYLE IN


DRESSING IS CALLED FASHION.
FASHION
 FASHION IS AS OLD AS TIME AND AS NEW AS
TOMMOROW.
 IT IS A POWERFUL FORCE OF CONSANTLY
ALTERNATING PATTERNS OF CHANGE AND
GROWTH.
 FASHION IS FOLLOWED BY PEOPLE EVERYWHERE
ON ALL LEVELS OF SOCIETY.
 FASHION IS ASSOCIATED WITH A PARTICULAR
TIME OR PERIOD.
 FUNDAMENTAL CHARACTER OF FASHION IS
ACCEPTANCE.
 NO WONDER, FASHION AND APPAREL DESIGNING
HAS BECOME ONE OF THE FASTEST GROWING
PROFESSIONS IN INDIA IN THE RECENT YEARS.

 THE WORLD OF CLOTHES AND ACCESSORIES HAS


EXPANDED INTO A GIANT INDUSTRY, BOTH FOR
DOMESTIC REQUIREMENTS AND FOR EXPORT.

 FASHION IS TRIGGERED BY PEOPLE, EVENTS,


SOCIAL, ECONOMIC AND TECHNOLOGICAL
CHANGE.
TERMS RELATED TO FASHION
 STYLE-IS A TYPE OF PRODUCT THAT
HAS ONE OR MORE SPECIFIC FEATURE
OR CHARACTERISTIC (DISTINGUISES IT
FROM OTHER PRODUCT OF THE SAME
TYPE.
 EXAMPLE: CREW NECK AND TURTLE
NECK ARE BOTH NECKLINES BUT
DIFFERENT STYLES OF NECKLINES.
CLASSIC & FADS
 CLASSIC-
CLASSIC IS A STYLE THAT IS
BEING CONTINOUSLY ACCEPTED TO A
GREATEST OR LESSER DEGREE OVER AN
EXTENDED PERIOD OF TIME.

 EXAMPLE: BLAZER JACKETS.


 FADS – SHORT LIVED FASHIONS ARE
CALLED FADS, THESE STYLES SWEAP
SUDDENLY INTO POPULARITY AND ARE
ADOPTED WITH GREAT FAVOUR AND
JUST DISAPPEAR AS QUICKLY AS
POSSIBLE
 EXAMPLE : NEHRU COLLAR .
PRINCIPLES OF FASHION
 FASHION MOVEMENTS ARE
EVLOUTIONARY.
 FASHION CYCLE RUNS TO EXTREMES.
 FASHION REPEATS ITSELF
 FASHION CHANGE NEVER CEASES.
 REPEAT TIME OF FASHION IS
DOWNWARD.
DEVELOPMENT STAGES OF
FASHION
 INSPIRATION OF THE DESIGNER
 SKETCHING THE IDEA OF DESIGNER
 INTRODUCTION OF NEW FASHION
 PUBLICITY
 DEMAND FOR THE NEW FASHION
 DECLINE STAGE OF THE FASHION
 DEVELOPMENT OF ANOTHER FASHION.
Fashion History IN
FOCUS…
B.C. to Present Times
B.C
1200-1300’s, 13 & 14
th th

Century
1200-1300’s
1400-1500’s the 15 & 16
th th

Century
1400-1500’s
1400’s-1500’s
1600’s
1600’s Fashions
1700’s
1700’s
1700’s
1700’s
1800’s
1800’s
1890’s Exaggerated Hourglass
1890’s
1900’s – S-Curve
1900’s
1900’s, Bloomers

1896
1896
Bicycle
BicycleDress
Dress
1910’s – The Hobble Skirt
1920’s – Tubular
1930’s – Depression Era
1930’s on the Bias
1930’s -Movie Stars!
1930’s Sportswear

Pants
Pantsforforwomen,
women,flared
flared
atathem,
hem,worn
wornfor
for
extreme
extremecasual
casualwear
wear
only.
only. Also
Alsocalled
calledbeach
beach
pajamas.
1940’s
1940’s
The New Look- 1947
1950-
1960’s A-Line
1960’S
60’s
The Invention of the MINI
skirt
1970’s –
Disco Fever and the Bell
Bottom
1980’s
1980’s Look
1980’s -
90’s – The Bare Midriff
2000’s
2007
FASHION NEVER
ENDS !

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