CONSUMER BUYING BEHAVIOUR FOR READY-TO-EAT FOOD PRODUCTS

SYNOPSIS Submitted In Partial Fulfillment of Requirement of PGDM

PGDM-VI B BATCH -2009-11

Submitted To: Internal guide- Prof. Ajay Bansal

Submitted By: Karishma Verma
Roll No: 75

Objectives of the Study 
y To study the consumer perception of Ready-To-Eat foods.

y To identify the buying pattern of Ready -To-Eat (RTE) packs. y To identify the factors influencing buyer behaviour of RTE packs.

Research Problem
This Study deals with the Ready to eat Industry in India. The study also aims at understanding the factors influencing buying decision making of the RTE packs. The factors under consideration are advertising, price, Product etc.

The ready to eat meal industry consists of two categories, frozen ready meals and canned ready meals. The market for ready meals in India increased at a compound annual growth rate of 13.7% between 2003 and 2008.The canned ready meals category led the ready meals market in India, accounting for a share of 60.3%. Leading players in Indian ready meals market include ITC Limited, Al Kabeer Group of Companies and Orkla Foods. The ready to eat foods have gained momentum in Urban India where even women are working and there is time crunch to cook. The Indian food processing industry has changed considerably in recent years to adapt to the demands and lifestyles of domestic consumers, particularly the growing middle class. This is also due to the rapid expansion of the retail distribution system replacing mall stores and wet markets with modern supermarkets, superstores and convenience stores. Dairy products, deli products, snack foods, ready-to-eat and ready-to-prepare meals are currently the most rapid growth product categories in the domestic market. 
              

Sample size: 60

a) Sampling method :
(i) (ii)

Non-probabilistic convenience sampling Respondents included 17 people from Hostel\Paying guest which form a large chunk of the target market for RTE foods

b) Research Method : PRIMARY DATA COLLECTION: QUESTIONNAIRE SECONDARY DATA COLLECTION: WEB, JOURNALS, books, wiki

c) Analysis technique : SPSS d) Chapterization : Tentative Chapters For Final Research Project:i) ii) iii) iv) Introduction To Topic Research Methodology Analysis Of Result And Findings Recommendations And Suggestions 

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