Shahnaz Husain

A Successful Indian Woman Entrepreneur

 "I do not sell products. I sell an entire civilization in a jar." products. jar.
- Shahnaz Husain

conditioner).Products by Shahnaz Husain            Shahnaz shaface (herbal facial skin conditioner). Shahnaz shafair (vitaminized whitening cream) Shahnaz hussain fair one Shahnaz hussain shaglow Shahnaz Shalife (Vitaminized Nourishing Cream) Shahnaz Shamask-1 (Precious Herbs Face Mask) ShamaskShahnaz Shayouth (Precious Herb Mask) Shahnaz Shasmooth (Almond Under eye Cream) Shahnaz Shabase (Sandalwood Protective Cream) Shahnaz Oxygen Skin Treatment Cream Shahnaz Oxygen Skin Beautifying Mask .

Shahnaz Husain Herbals is one of the largest manufacturers of herbal products in the world. world. 1980s) 15-20% In the 1990s the average growth rate was 19. worth $100 million. entrepreneurs.4%. . countries. The average growth rate in the initial years (late 1970s 1970s to the early 1980s) was 15-20%. Employed about 4200 people in 650 salons spread across 104 countries.Introduction  One      of India's most successful women entrepreneurs. 1990s 19. million. Her company. Shahnaz Husain Group. based in New Delhi.

Awards  "The Arch of Europe Gold Star for Quality"  "One of the Leading Women Entrepreneurs of the World"  "The 2000 Millennium Medal of Honor"  "Rajiv Gandhi Sadbhavana Award³  ³Padma Shree (2006)´ 2006)´ .

Literature.  Schooling in an Irish convent  Developed a love for poetry and English Literature. independence. .The Making of an Entrepreneur  Belongs to a royal Muslim family  Migrated from Samarkhand to India  Later held high positions in the princely kingdoms of Bhopal and Hyderabad before India's independence.

names. . To support the expenses of the training financially. year. cosmetology. she wrote articles for the Iran Tribune on various topics under different names.The Making of an Entrepreneur (cont¶d.)  Advantage of growing up in a traditional family     and receiving a modern education.. Husband was posted in Teheran. Iran She developed an interest in beauty treatments and decided to study cosmetology. Married at the age of 15 and was a mother by the next year. education.

she learnt of the harmful effects of chemicals on the human body. New York and Copenhagen. Copenhagen. Paris.  After leaving Teheran. body. .. she turned her attention to Ayurveda. Ayurveda.)  In the course of her studies.The Making of an Entrepreneur (cont¶d. she trained extensively in cosmetic therapy for 10 years in some of the leading institutes of London.  Consequently.

 Set up her own salon at her house in Delhi. 35000. products. 1977. Shahnaz offered Ayurvedic products.  In contrast to salons offering chemical treatments. .  Initial investment of Rs 35000. Delhi.Return to India  In 1977.

etc. dehydration. pimples. ‡ The Group's sophisticated R&D units develop the products ‡ Put them through stringent quality control tests. ‡ Shahnaz Husain Group offers exclusive salon treatments as well as a number of commercial formulations for the treatment of specific problems like acne. alopecia (hair loss). . ‡ Pioneer and leader of Ayurvedic beauty products in the world offering "Natural Care and Cure". pigmentation.EntrepreneurshipEntrepreneurship-The Shahnaz Husain Way ‡ Uses the Ayurvedic method of treatment.

 Offers a wide variety of over 400 products for all age groups and for a variety of problems. safety. problems.EntrepreneurshipEntrepreneurship-The Shahnaz Husain Way (Cont¶d)  Products are environment friendly and no testing is done on animals. animals.  The products offered by the group are entirely natural and carry the guarantee of purity and safety. .

honey. More complicated and exclusive treatments using gold and pearls have also been developed.EntrepreneurshipEntrepreneurship-The Shahnaz Husain Way (Cont¶d)  Uses natural ingredients . . . Shahnaz Husain has never advertised. Relied entirely on word-of-mouth publicity to make her word-ofproducts known to customers.as the base for most of her products. system.fruits. customers. products. developed.      vegetables. advertised. She believes that a satisfied customer is the best form of advertisement. flowers. advertisement. All the procedures are carried out in accordance with the Ayurvedic system. herbs.

EntrepreneurshipEntrepreneurship-The Shahnaz Husain Way (Cont¶d)  Before entering the retail market. products. abroad. the range and popularity of 1990s.  By the 1990s. her clinics were the only outlets for her products. . Shahnaz products had increased so much that her products were carried by most of the big retail stores in India and abroad.

. offers.  She commented. based on clinical treatments and this is what has made the ranges truly unique and result oriented. "I have relied only on clientele feedback.The Success Mantra  Achieve growth due to the quality of her products and the result-oriented resulttreatments she offers." oriented.

 She had then put up a banner with her qualifications on it.And the success« she set up a parlor at her home in New Delhi. it. She let advertised. 1977.  Within days she was booked for the next 6 months. her products speak for themselves. themselves.  She removed the banner and since then she never advertised. . when she returned to India. months.  In 1977. Delhi.

. congress´.Shahnaz Husain .Aim  ³It was my aim to get India on the world beauty map as I felt terrible about the fact that India was never represented at any world beauty congress´.

 She used this opportunity to focus the world's attention on Ayurveda.And the corridor to her AIM«  She represented the country for the first time in the CIDESCO beauty congress in the late 1970s. 1970s  She was appointed President for the day's proceedings at the congress. congress. Ayurveda. .

1980.The Turning Point she represented India at the Festival of India in 1980.  Her team was given a counter in the perfumery section of Selfridges in London. year.  As a result. Selfridges.  She managed to sell her entire consignment in 3 days and also broke the store's record for cosmetics sales for the year. she was offered a permanent counter in Selfridges.  The turning point in her business came when . London.

.The Turning Point (Cont¶d) First Asian whose goods were retailed in western markets by: by:  The Galeries Lafayette in Paris  Harrods and Selfridges in London  The Galeries Lafayette in Paris  Bloomingdales in New York  The Seibu chain in Japan  Sultan Stores in the Middle East  Also carried by other exclusive outlets in the Middle East. Asia and Africa. Africa.

 A large network of over 600 franchises and associate clinics around the world. abroad.Business Mode  Shahnaz Husain has used the franchising mode to expand her business in India and abroad. Islands. distributor rights for Australia. the Shahnaz Husain Group obtained 2002. world. .  In 2002. New Zealand and the Fiji Islands.

towns. profits. India. . the Group owns about 20 clinics and outlets in New Delhi. The Group sells not only in the cities but also in the small towns. In addition. The Group does not make any financial investment in its franchises.In India  The Shahnaz Husain Group has about 40 distributors     and more than 600 sub distributors all over India. Delhi. All other outlets are run on the franchise system. system. nor does it have any share in their profits.

. calorie. These drinks are low Shadrink. summer.Diversification  The Group has diversified into Ayurvedic centers for Panchkarma.  A line of herbal drinks under the brand name Fitness Fiesta Shadrink. one near Delhi and another in collaboration with the Hyakumata group of Japan in the US island of Saipan. cooling drinks to be consumed in the summer. massage. Shapet. Saipan.  A special range of ayurvedic products for pets ± Shapet.  Two Shahnaz Husain Ayurvedic Health Resorts. Dhara and Kerala massage.

 Sent National Aeronautics and Space Administration (NASA) free samples of her moisturizers . process.Future Plans  Has started work on formulations that astronauts could carry with them in their extraterrestrial sojourns to protect their skin from the ravages of space travel and slow down the ageing process.

one must never give up  She puts in 18 hours of work and diverts all her energies into her company. spirit.  Shahnaz says that to succeed. recognition. trying.  Shahnaz believes that a true entrepreneur is a person who has independence of spirit. . Husain has acquired worldwide  Her dedication and persistent hard work have paid off and she heads a Group which is the largest of its kind in the world. company. world. and never stop trying.Lessons on Entrepreneurship  Shahnaz recognition.

. Her business sharpness and determined efforts combined with excellent products she creates have made the Shahnaz Husain Group the undisputed leader in the market for Beauty Products and Natural Remedies. Remedies.

 "She lives. She is consumed with building a successful company which she has done." . Correspondent.Janine Sharell. breathes her business. CNN . sleeps.

Pakistan .Born: in 1950 Place: Samarkhand.

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