INSTITUTE OF BUSINESS MANAGEMENT & RESEARCH

PROJECT REPORT ON MARKETING OF LIFE INSURANCE PRODUCT

Savadiya Deepak Ishvarbhai

Roll no.117

Div - c

RATIONALE OF STUDY 
Insurance is a booming Sector 

To learn and understand consumer behavior in insurance industry

OBJECTIVE OF STUDY 
To learnt the marketing skills required in selling of insurance products To observe the organizational culture To observe the consumer buying behavior To inculcate the marketing skills

EXPECTED CONTRIBUTION 

Company will be benefited by the findings of the research 

Management students can use it for further research in the same area

RESEARCH METHODOLOGY

TYPE OF RESEARCH

DESCRIPTIVE RESEARCH

Source of data 
For this analysis I used primary and secondary data to come an a particular conclusion.

Instrument for data collection 

Questionnaire Interviews Websites

Time Taken
Total duration of project Field work 5 weeks 1 6 weeks

Time taken for report prepration week

Field Work 

My profile was totaly personal selling so, for the complition of my target I went in the market and tried to convince the people.

Data Analysis 
Response
(30% positive,50% negative,20% neutral) 

Consideration
(43% tax saving tool,52% future securing,5% saving & investment)

Limitation 
Lack of awareness Unsought good Time constraint Limited products

Finding 
Dissatisfaction Policies are rigid Bright opportunities are there

Suggestion

( 1 ) Company should arrange some promotional campaign for the awarness. (2) The Quality training should be provided by the company.

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