Recruitment Of Insurance Advisors @ Max New York Life Company

Nirmala Gupta Roll No. 44

Rationale Of the study 

TO GET KNOWLEDGE ABOUT THE MAX COMPANY  RECRUIT ADVISORS

Objective Of The Project 
TO GET KNOWLEDGE ABOUT INSURANCE MAX COMPANY  FINDING OUT THE PREVAILING MARKETING PRACTICES IN LIFE INSURANCE INDUSTRY  TO SUGGEST THE WAYS BY WHICH MAX COMPANY CAN ATTRACT MORE PEOPLE AS RECRUITMENT ADVISORS  TO FULFILL THE PARTIAL REQUIREMENT OF PGMP PROGRAME

Expected Contribution 

MANAGEMENT STUDENTs , RESEARCHERs , INDUSTRY
PRACTITIONERs

Research Methodology 
     Types of research Sources of data Instruments of data collection Time taken and statistical tools Sampling plan Field work 

Types of research
‡
DESCRIPTIVE RESEARCH 

Sources of data
‡
PERSONAL INTERVIEW AND DISCUSSION 

Instruments of data collection
‡

STRUCTURED QUESTIONNAIRE 

Time taken and statistical tools
FOUR WEEKs FOR DATA COLLECTION TWO WEEKs FOR ANALYSIS & REPORT PREPARATION

‡ ‡ 

Sampling Plan
‡
STRATIFIED RANDOM SAMPLING

Field Work
‡ ‡ AREA SELECTED : GANDHINAGAR NUMBER OF RESPONDENTs : 200 IN CASE OF RECRUITMENTs ADVISORs

FINDING
‡ LIC MAKES A TRUSTABLE IMAGE IN MIND OF PEOPLE SINCE MANY LONG YEARS INSURANCE IS AN UNSOUGHT PRODUCT AWARENESS OF MAXNEWYORK LIFE

‡ ‡

Suggestion

‡ INCREASE BRANDBUILDING ACTIVITIES ‡ FREE SEMINARS IN RESIDENTIAL AREAS

THANK YOU

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