SUMMER TRAINING REPORT ON BRAND AWARENESS OF BHARTI AXA LIFE INSURANCE SUBMITTED TO UTTARAKHAND TECHNICAL UNIVERSITY REQUIRED IN PARTIAL

FULLFILLMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2008-2010)

SUPERVISED BY: SUBMITTED BY: Mr. RAHUL KUCHHAL SACHIN KUMAR BEEHIVE COLLEGE OF MANAGEMENT AND TECHNOLOGY DEHRADUN

CERTIFICATE This is to certify that Mr. Sachin Kumar student of MBA (2008-2010) Batch, Beehive College of Management and Technology, Dehradun has successfully completed his Project titled Brand Awareness of Bharti Axa Life Insurance under my guidance and supervision. I wish him commendable effort and success. Date Supervised By Mr. Rahul Kuchhal

ACKNOWLEDGEMENT I am immensely thankful to God who provides me the health & ability to withstand the problem coming in my way. I am thankful to Mr. Rahul Kuchhal Faculty of MBA Dept, Beehive College of Management and Technology, Dehradun for his encouragement and providing other assistances whenever required. Thanks are also due to various employees for their co-operation during research.

CONTENTS PAGE NO. OBJECTIVE 5 INTRODUCTION 6 COMPANY PROFILE 20 PLANS 24 RESEARCH METHODOLOGY 47 DATA ANALYSIS AND INTERPRETATION 50 CONCLUSION 60 RECOMMENDATIONS 61 BIBLIOGRAPHY 62 ANNEXURE 63 .

To study the market share of Bharti Axa. To compare the product of Bharti Axa with other companies. . To find out the customer opinion about Bharti Axa. B). C).OBJECTIVE OF THE STUDY A).

. computers and cars. a health care policy from an employer. Insurance reimburses people for covered losses in the event of an unfortunate occurrence such as an illness. accident. More than the fact that we will no longer be abl e to pursue our passion and aspiration after we have passed away is the feat that we would no longer be therefore the people we so dearly cherish. there is life insurance to somewhat guarantee our love ones some initial from of sustenance in the event of our passing. What is insurance? Insurance is one of life's necessities and probably the least-understood financial product. Thankfully. many Indians have insurance in one form or another. or personal insurance to protect property such as homes. These coverages may include public coverage. it can encourage prevention and safety measures. At the same time. A life insurance would ensure that our loved ones would receive some resources that would help cushion the pain of our loss. and help to reduce anxiety for society at large. such as disability insurance. As a mechanism against loss of income and a means of safeguarding assets. or death. but resources are resources and they would go along. provide investment capital. long way and making sure that the people dearest to us would be well taken cared of after our eventual death.INTRODUCTION Ask anyone what his or her greatest fear is and the answer would come up with almost universal that is death. The amount depends on some factors. lend money.

as important as pensions and personal investments. paying for insurance may seem like buying something you'll never use. or the death of a loved one. thereby protecting the insured person in the event of any calamity. insurance is an investment in your future. . But even if you never submit a claim. Until something happens.Understanding life insurance becomes easier when one realizes that insurance was a concept developed to transfer a person's risks to another party. an illness. such as a car accident.

car loans or charge account balances.BENEFITS OF LIFE INSURANCE Depending on its usage. the proceeds from a life insurance policy can be used to meet outstanding debts such as mortgages. These long-term . Provide Educational Funding For Children The cash value of a whole life insurance policy can be used to help accumulate funds for the higher education of insured s children. Life insurance enables a person to enjoy savings that guarantee full protection against the risk of death of the insured. Pay of Debts On the unfortunate death of the insured. They are as follows: Income for Family Life insurance proceeds ensure a source of financial security for your family to meet its household and living expenses. That's because when a person takes up a life insurance policy. they are no substitutes to life insurance. life insurance proceeds can be used to provide equal assets to other family members Apart from these there are also Investment advantages to the Insurance. Equalize Inheritance When an asset such as the family business passes on to family members who are active in it. he enjoy the twin benefit of risk protection as well as returns on savings. life insurance gives various benefits. While most investment options make a person s money work harder.

. Some life insurance policies often allow insured to take loans against his policy. The salary saving schemes properly known as SSS provides a convenient method of paying premium each month through deduction from one s salary. Aid to thrift: Life insurance encourages thrift . This means that the insured is made to pay his/her premiums by saving his/her money. half-yearly or yearly installment). only the amount saved (with interest is payable). 2. In life insurance. Liquidity: loans can be raised on endowment type and whole life policies as per policy conditions on the sole security of a policy. some life insurance policies also allow saving on taxes. which he/she might not do in the regular course of life. Life insurance also encourages 'forced thrift'. BENEFITS OF TAKING POLICY 1. should he require money to meet any unforeseen expenditure. a life insurance is also generally accepted as security for even a commercial loan/housing loan. 3. Besides. on death.savings are made in an easy and hassle-free manner because of low and convenient installments (or premiums). Protection: Saving through life insurance guarantee financial protection against risk of death of the policyholder. quarterly. the full assured is payable (with bonuses whenever applicable) whereas in other saving schemes. What's more. which has acquired a paid-up value. Long term saving can be made in a relatively painless manner because of the easy installment facility (premiums can be paid through monthly.

5.Money When You Need It: A suitable insurance plan or a combination of different plans can be taken to need specific needs that are likely to arise in future. start-in-life or marriage provision or even periodical needs for cash over a predetermined stretch of time. policy money can be so arranged to be made available at the time of one s retirement from service to be used for any specific purpose. .4. Tax Relief: Tax relief in income tax is available for amounts paid by way of premium for life insurance subject to the income tax rules in force. Assesses can avail themselves of provisions in the law for tax relief. such as for the purchase of a house or for other investment. such as children s education. Alternatively. In such cases the assured in affect pays a lower premium for his insurance than he would have to pay otherwise.

called a premium. those losses it pays for under the policy s term." The reimburses the insured for "covered" losses --i. The insurer pools all its premiums into a large fund. and when a policyholder has a loss. For example. one has to pay an amount of money. business. As the insurance consumer. or "insurer. This organization insurer then of insurance is to protect a person against losses he can't is done by transferring the risks of a person.e. whenever you drive.HOW DOES INSURANCE FUNCTION? The function afford. the insurer draws funds from the pool to pay for the loss. Life is full of unexpected events that can create large financial losses. Risks affect you by causing worry about potential loss and how to deal with the consequences.. or --the "insured" --to an insurance company. Insurance reduces anxiety over a possible loss and absorbs the financial brunt of its consequences . it is possible that you may have a costly accident. to the insurer to transfer the risk.

in the event of the death of the insured or his/her inability to earn du e to physical disabilities. the dividend was distributed among the surviving members. life insurance has evolved into being an easy and affordable means of providing financial security for the insured and his/her family. This sum was invested. . and at the end of each year. the last remaining survivor received the entire amount of the principal. all surviving members made contributions for the burial services. when a formal form of life insurance was introduced. In all of this. With the passage of time. It was only much later.EVOLUTION OF INSURANCE One of the earliest forms of life insurance existed during the Greek and Roman times when following an individual's death. This was under the Tontine Annuity System wherein associations of individuals were formed and a fund was created by equal contributions from each member. in the 17th century.

LIC Act. . LIC formed by an Act of Parliament. Tracing the developments in the Indian insurance sector reveals the 360-degree turn witnessed over a period of almost two centuries. 1956: 245 Indian and foreign insurers and provident societies taken over by the central government and nationalized. 1938: Earlier legislation consolidated and amended to by the Insurance Act with the objective of protecting the interests of the insuring public. 1928: The Indian Insurance Companies Act enacted to enable the government to collect statistical information about both life and non-life insurance businesses. 5 crore from the Government of India. viz. Some of the important milestones in the life insurance business in India are: 1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate the life insurance business. 1956. A brief history of the Insurance sector The business of life insurance in India in its existing form started in India in the year 1818 with the establishment of the Oriental Life Insurance Company in Calcutta. with a capital contribution of Rs.INSURANCE IN INDIA The insurance sector in India has come a full circle from being an open competitive market to nationalization and back to a liberalized market again.

The reforms were aimed at creating a more efficient and competitive financial system suitable for the requirements of the economy keeping in mind the structural recognizing that insurance is an important where it was necessary to address the need committee submitted the report and some of included: Structure o Government stake in the insurance Companies to 50% o Government should take over the holdings of subsidiaries so that these subsidiaries can corporations o All the insurance companies should be given operate Competition changes currently underway and part of the overall financial system for similar reforms In 1994. was formed to evaluate the Indian insurance industry and recommend its future direction. The Malhotra committee was set up with the objective of complementing the reforms initiated in the financial sector. R. Malhotra.N.INSURANCE SECTOR REFORMS In 1993. the the key recommendations to be brought down GIC and its act as independent greater freedom to . Malhotra Committee. headed by former Finance Secretary and RBI Governor Mr.

1bn should be allowed to enter the industry o No Company should deal in both Life and General Insurance through a single entity o Foreign companies may be allowed to enter the industry in collaboration with the domestic companies o Postal Life Insurance should be allowed to operate in the rural market o Only one State Level Life Insurance Company should be allowed to operate in each state Regulatory Body o The Insurance Act should be changed o An Insurance Regulatory body should be set up o Controller of Insurance (Currently a part from the Finance Ministry) should be made independent Investments o Mandatory Investments of LIC Life Fund in government securities to be reduced from 75% to 50% o GIC and its subsidiaries are not to hold more than 5% in any company (There current holdings to be brought down to this level over a period of time) .o Private Companies with a minimum paid up capital of Rs.

100 crores. Hence. For this purpose.Customer Service o LIC should pay interest on delays in payments beyond 30 days o Insurance companies must be encouraged to set up unit linked pension plans o Computerization of operations and updating of technology to be carried out in the insurance industry The committee emphasized that in order to improve the customer services and increase the coverage of the insurance industry should be opened up to competition. it had proposed setting up an independent regulatory body. . it was decided to allow competition in a limited way by stipulating the minimum capital requirement of Rs. the committee felt the need to exercise caution as any failure on the part of new players could ruin the public confidence in the industry. But at the same time. The committee felt the need to provide greater autonomy to insurance companies in order to improve their performance and enable them to act as independent companies with economic motives.

. The other decisions taken simultaneously to provide the supporting systems to the insurance sector and in particular the life insurance companies were the launch of the IRDA s online service for issue and renewal of licenses to agents.THE INSURANCE REGULATORY AND DEVELOPMENT AUTHORITY (IRDA) Reforms in the Insurance sector were initiated with the passage of the IRDA Bill in Parliament in December 1999. The approval of institutions for imparting training to agents has also ensured that the insurance companies would have a trained workforce of insurance agents in place to sell their products. The IRDA since its incorporation as a statutory body in April 2000 has fastidiously stuck to its schedule of framing regulations and registering the private sector insurance companies. Since being set up as an independent statutory body the IRDA has put in a framework of globally compatible regulations. In the private sector 12 life insurance and 6 general insurance companies have been registered.

the sector will explode into a hot cauldron of companies fighting for a share of the consumer s wallet. So. and of course. the private sector is expected to garner approximately 25 per cent market share. Going forward. As a percentage challenge is to insured as well population. . But even though the market share of LIC reduces. The of GDP. the increase both average amounts for which each person gets as to increase the overall coverage of insurance across the insurance sector is likely to grow to about $ 35 billion dollars by 2008 from the current $7. Entry of private players has broken the monopoly of LIC in the insurance sector.4 percent. Second is that of the absence of a range of suitable products available for the consumers to suit his needs. This has left a majority of the population uninsured. Two things that stand out in Indian Insurance Industry are that of the low awareness of insurance need amongst the Indian consumer and therefore low penetration in the market. Life Insurance is just about 1. India s historical situation has resulted in lack of momentum and hence penetration. The winners in this game will undoubtedly be the customers who will receive superior products & services. the nation s treasury. it will still retain its number one position for several years. This is the potential that insurers will tap and as a result.2 billion. The opening of the insurance sector will therefore result in a healthier economy.Current situation While other nations have witnessed fierce competition in their insurance sectors.

Now Let us have a look how Private Players ICICI Prudential & Birla Sunlife Insurance has performed in the Indian Life Insurance market and what strategies have they followed to become the Number two and number three in the market respectively with a sizeable market share just in the span of two years. .

Both the Bharti Group in India and AXA globally enjoy the status of being a very employee focused organization. and AXA. world leader in financial protection and wealth management. . you can be confident that Bharti AXA Life will offer the right financial solutions to help you achieve them. The joint venture company has a 74% stake from Bharti and 26% stake of AXA. This vision extends to our recruitment philosophy as well. Today. one of India s leading business groups with interests in telecom. The vision of Bharti AXA Life Insurance Company Limited is to become the preferred life insurance company in India. agri business and retail. Whatever your plans in life. The company launched national operations in December 2006. we continue to provide innovative product and service offerings to cater to specific insurance and wealth management needs of customers. we have over 8000 employees across over 12 states in the country and a national footprint of distributors trained to provide quality financial advice and insurance solutions to the large Indian customer base. As we further expand our presence across the country with a large network of distributors.COMPANY PROFILE OF BHARTI AXA Bharti AXA Life Insurance is a joint venture between Bharti.

we are determined to achieve our vision through talent who are empowered. focused on customer service. The guiding Human Resources principles at Bharti AXA are: Clearly define scope of responsibilities and empower people to deliver Provide people with the means to develop their competencies Consider individual training and development a priority investment Build organizations that are conducive to teamwork and that involve everyone Promote ongoing dialogue between managers and the people who report to them Make cultural difference a key source of strength . and champions of strategic and operational excellence.At Bharti AXA Life Insurance.

VISION To be a leader and the preferred company for financial protection and wealth management in India VALUES · · · · · Professionalism Innovation Team Spirit Pragmatism Integrity .

multi-product platform To adapt AXA's best practice blueprints as a sound platform for profitable growth To leverage Bharti's local knowledge. infrastructure and customer base To deliver high levels of shareholder return To build long term value with our business partners by enhancing the proposition to their customers To be the employer of choice to attract and retain the best talent in India To be recognised as being close and qualified by our customers Strategic differentiators Strong partner Bharti .Strategy To achieve a top 5 market position in India through a multi-distribution.provides access to customer base of more than 20 million Multi channel execution capability Current Asia product range which is a strong match to products sold to the mass and mass affluent Global scale providing cost effective and speedy re-use of systems. products and business capability .

PLANS

INDIVIDUAL PLANS OF BHARTI AXA BHARTI AXA LIFE GUARANTEE BUILDER A Unit Linked Guarantee Plan Guarantee Builder provides you with a comfort factor on your investments and you can be sure that this comfort factor keeps building year-on-year. It's a sol id investment plan that lets you achieve your long-term goals by investing in a mix of debt and equities, while providing a Guaranteed Maturity Value over 15 years. What's more, you need not worry about your family's security as it has a strong life insurance protection embedded. . Guarantee Builder provides you with a comfort factor on your investments and you can be sure that this comfort factor keeps building year-on-year. It's a solid investment plan that lets you achieve your long-term goals by investing in a mix of debt and equities, while providing a Guaranteed Maturity Value over 15 years. What's more, you need not worry about your family's security as it has a strong life insurance protection embedded. Key Benefits: Ensure solid protection for your family through a Death Benefit that offers Sum Assured PLUS Fund Value Get the comfort of a Guaranteed Maturity Value (GMV) which means atleast your investment premiums are returned at maturity.

Get the power of Builder, which means that you can expect your GMV to potentially increase by 1% each year till it reaches 115% by the time Guarantee is applicable. The new Build n Protect Fund ensures not only safety to your investments, but also provide you the springboard for growth of your investments over the long-term by allocating upto 40% in large-cap stocks. Get tax benefits on the premiums paid and benefits received as per the prevailing tax laws.

A flexible Policy which adjusts to your financial needs by giving you various options like top ups. switch.BHARTI AXA LIFE BRIGHT STARS A Unit Linked Child product. o Payment of future premiums by the company till maturity. decrease in premium and more. choice of investment funds. Bharti AXA Life Bright Stars provides a launch pad for your child s bright future. Bharti AXA Life Bright Stars provides a launch pad for your child s bright future. . withdrawals. What else. which enables your child to explore more career options. Get tax benefits on the premiums paid and benefits received as per the prevailing tax laws. What else. cover continuance option. Key Benefits: Get 360` protection in securing your child s future. A Jumpstart benefit to boost your maturity proceeds. o Get Policy Fund Value along with Jumpstart benefit at maturity. You also have Jumpstart benefit which is paid out at maturity along with Policy Fund Value. which enables your child to explore more career options. Choice of 5 policy terms to match your financial goals. o Payment of sum assured immediately on death. You also have Jumpstart benefit which is paid out at maturity along with Policy Fund Value.

Flexibility of partial withdrawals after fifth Policy Year. with an added advantage of simplified buying process Key Benefits: Easy to buy Investment solution . with an added advantage of simplified buying process Spot Suraksha helps you create a pool of wealth to meet your long-term needs.Bharti AXA Life Spot Suraksha Spot Suraksha helps you create a pool of wealth to meet your long-term needs. Allocation rates 100% from year 2 onwards! 3 investment fund options as per your investment preferences & the facility to switch amongst the investment funds as per your investment objectives. no medical examinations & you are insured on the spot with the issuance of a cover note!! 130% of first year premium is returned as Guaranteed Special Addition on death or on Maturity. cover continuance option after seven policy years Tax benefits under section 80C and 10(10D) of Income Tax Act.with a simplified proposal form. .

Bharti AXA Life Insurance s unique pension product ensures that your retirement life is your Dream Life. Bharti AXA Life Insurance's unique pension product ensures that your retirement life is your Dream Life. starting from the end of 10th policy year Change your planned retirement age any time during the policy term Obtain tax benefits as per the prevailing tax laws on the premiums paid and the benefits received under the policy. Live your Dreams! Be Life Confident. Live your Dreams! Be Life Confident.! Key Benefits: Unmatched flexibility for retirement wealth creation o Pay one time lump sum or regular premiums o At the inception systematically increase your premiums by 5 % or 8% each year with the Accumulator Option o Increase/decrease premiums any time after the 2nd policy year o Add top up premiums any number of times after the 1st policy year Dream Life Pension enhances your retirement kitty by providing special addition.BHARTI AXA DREAM LIFE PENSION A Unit Linked Pension Product Dream Life Pension. Dream Life Pension. .

while also providing you adequate protection in case the need arises. premium holiday option after seven policy years and facility to switch amongst the investment funds as per your investment objectives. . at maturity of the policy or on unfortunate event of death of the Life Insured.BHARTI AXA LIFE ASPIRELIFE Unit Linked Endowment Product. 3 investment fund options as per your investment preferences.50. Up to 175% of the first year premium paid by you is returned as Guaranteed Special Addition. Aspire Life helps you create a pool of wealth to meet your long-term needs. no allocation charges for premiums greater than or equal to Rs. Aspire Life helps you create a pool of wealth to meet your long-term needs.to maximize your investment returns.000 on your investment in the unit-linked fund from year 2 . while also providing you adequate protection in case the need arises. Be Life Confident.e. Protection benefit which provides high Sum Assured for longer policy terms. Key Benefits: Allocation rates as high as 100% i. Now you can be confident of your long term financial goals turning into reality. Flexibility of partial withdrawals after fifth Policy Year.

a unique single premium. Key Benefits: Convenient single premium product with policy benefit period till the age of 70. Be Life Confident. Now. unit linked investment and protection product which not only strives to maximise your investment returns but also gives you an enhanced flexibility to suit it according to your protection needs. because we at Bharti AXA Life Insurance. . Presenting InvestConfident. so when it comes to making an investment decision.Tax benefits under section 80C and 10(10D) of Income Tax Act BHARTI AXA LIFE INVESTCONFIDENT Unit Linked Single Premium Product. we know that you would expect the best from it too. You have always strived hard to achieve the best for you and your loved ones. so when it comes to making an investment decision.believe that your hard earned money deserves nothing but the best. You have always strived hard to achieve the best for you and your loved ones. be confident of choosing the best financial solution for your investment and life insurance needs. we know that you would expect the best from it too.

000 in the event of death due to an accident. You can enhance your investment and protection needs by adding money as much as the initial lump sum amount every year through top ups. 3 investment fund options as per your investment preferences.Unique special additions starting from the end of 5th policy year and thereafter at the end of every 5 years till the maturity date. Unique option of investing additional amount at your convenience through Top Up Premiums. it also suits your requirement of deriving potentially higher returns by assuming the appropriate risks. loyalty and convenience and gives your investments a premier treatment. Tax benefits under section 80C and 10(10D) of Income Tax Act. . Why should you buy InvestConfident? InvestConfident is a suitable product for lump sum investment needs. InvestConfident offers you flexibility. Basic Sum Assured of five times the single premium.5.00. Being a unit-linked plan. Flexibility of partial withdrawals after the third Policy Year Additional benefit of Rs.

Higher allocation of your premium up to 88% for investment. your status ensures that you get preferential status wherever you go. flexibility and loyalty benefits. with its limited period premium payment facility of 5 years. Your wealth. Choose from four different investment funds to meet your financial objectives. . premium payment flexibility. Special additions of units added every year from 6th Year for incremental wealth creation. "Be confident of providing your investments the right mix of growth. unique special additions and life insurance benefit. higher allocation of your premium for investment. not only makes your money grow but also provides your investment the special treatment that it deserves. while your policy continues for ten years. a unit-linked investment cum protection product. So why shouldn't your money get the same? WealthConfident. Five times the life cover of your annual premium. So why shouldn't your money get the same? Your wealth. your status ensures that you get preferential status wherever you go. Live confident with WealthConfident." Key Benefits: Pay premium for five years.BHARTI AXA LIFE WEALTHCONFIDENT A unit-linked investment cum protection policy.

· Tax benefit under 80C and 10(10D). .

The limited premium payment term of 5 years for a 10 year policy. building a retirement kitty. also suits your requirements of premium payment flexibility.Why should you buy this plan? WealthConfident is a suitable product for you. etc. asset creation. Being a unit-linked plan. it also suits your requirement of earning potentially higher returns by assuming the appropriate risks. if your key objective is to potentially maximize your wealth to fulfill your future financial objectives suc h as child's higher education. .

Be Life Confident." Now be confident of a solution that works for your long-term needs to make your future confident. provides comprehensive financial protection to your loved ones. or 15 years from now. starting from 7th year. but most importantly. Special additions at regular intervals. Imagine this. our endeavour at Bharti AXA Life Insurance is to provide you with suitable long-term financial solution. or 20 years from now. For your long-term financial milestones. you will have to find a suitable son-in-law. your son will go for his MBA degree. Four different investment funds to meet your financial objectives. . Wealth creation for your long term financial needs. to enhance your wealth.BHARTI AXA LIFE FUTURECONFIDENT A unit-linked policy which offers comprehensive protection along with wealth creation in the long term. Tax benefit under 80C and 10(10D). "FutureConfident is a complete financial solution that serves you in building wealth for your long-term needs. you will require money. to spend a happily retired life. against all odds. 12 years from now. Comprehensive overall protection through "Protection Enhancers" in the form of riders. Key Benefits: Life insurance benefit of up to 420 times the monthly premium.

Why should you buy this plan? FutureConfident is a suitable product for you. it also suits your requirement of deriving potentially higher returns by assuming the appropriate risks. either for your own retirement or for your children's future. if your objective is long-term targeted wealth creation over 15-20 years. Being a unit-linked plan. . while at the same time providing your family a comprehensive protection against unfortunate incidences in life.

or 20 years from now. When financial protection alongwith the wealth creation for long-term needs is your key financial objective. you will require money. Key Benefits: Build Wealth for your long term financial needs with enhanced financial protection. but most importantly. you need a solution that provides that extra protection for your loved ones. Life insurance benefit as Sum assured PLUS Policy fund value. to spend a happily retired life. or 15 years from now. Sum assured up to 420 times the monthly premium. you will have to find a suitable son-inlaw .FutureConfident II is a complete financial solution that serves you in building wealth for your long-term needs. while creating wealth for your long-term goals.Bharti AXA Life Future Confident A unit-linked product which offers enhanced protection along with wealth creation in the long term. . Four different investment funds to meet your financial objectives." Now be confident of a solution that works for your long-term needs to make your future confident. against all odds. your son will go for his MBA degree. Comprehensive overall protection through "Protection Enhancers" in the form of riders. 12 years from now.Imagine this. provides comprehensive financial protection to your loved ones. Be Life Confident.

while at the same time providing your family a enhanced protection against unfortunate incidences in life. . if your objective is long term targeted wealth creation over 15-20 years. Tax benefit under sections 80C and 10(10D) of Income Tax Act. to enhance your wealth. starting from the end of 7th year.Special additions at regular intervals. Why should you buy this plan? FutureConfident II is a suitable product for you. either for your own retirement or for your children's future.

and protection for your family. 12 years from now. you will have to find a suitable son-in-law. while creating wealth for your long-term goals. Your changing lifestages decide your financial milestone planning. Be Life Confident. you will require money. or 15 years from now. like regular expenses related to your child s education. or 20 years from now." Now be confident of a solution that works for your long-term needs to make your future confident. provides comprehensive financial protection to your loved ones. your son will go for his MBA degree. . liquidity becomes a key aspect of your planning along with long term savings. When you foresee intermittent financial requirements in the years to come. against all odds. to spend a happily retired life. "FutureConfident II is a complete financial solution that serves you in building wealth for your long-term needs. Imagine this.Bharti AXA Life Save Confident Traditional money back insurance product for long term savings. When financial protection alongwith the wealth creation for long-term needs is your key financial objective. you need a solution that provides that extra protection for your loved ones. but most importantly.

Four different investment funds to meet your financial objectives. Tax benefit under sections 80C and 10(10D) of Income Tax Act. Life insurance benefit as Sum assured PLUS Policy fund value. Being a unit-linked plan. Comprehensive overall protection through "Protection Enhancers" in the form of riders. to enhance your wealth. Why should you buy this plan? FutureConfident II is a suitable product for you. starting from the end of 7th year. while at the same time providing your family a enhanced protection against unfortunate incidences in life. . Special additions at regular intervals. it also suits your requirement of deriving potentially higher returns by assuming the appropriate risks. Sum assured up to 420 times the monthly premium. either for your own retirement or for your children's future. if your objective is long term targeted wealth creation over 15-20 years.Key Benefits: Build Wealth for your long term financial needs with enhanced financial protection.

irrespec tive of the circumstances.10.25 years. irrespective of the circumstances. irrespective of the circumstances. The thought of unfortunate events befalling us may cause us anxiety about providing a secured happiness to our loved ones. All of us desire to maximise the happiness for our family at all times. . Financial protection against unfortunate event of death at an affordable cost. Now be confident of the happiness of your loved ones at all times. Tax benefit under section 80C and 10(10D) of Income Tax Act. The thought of unfortunate events befalling us may cause us anxiety about providing a secured happiness to our loved ones. a simple long-term life insurance product that aims to ensure that the dreams that you aspired for your family in your lifetime. don t remain unfulfilled by the financial void which might get created due to unfortunate event of death. Now.BHARTI AXA LIFE SECURE CONFIDENT A Long Term Life Insurance.20. All of us desire to maximise the happiness for our family at all times.15. Comprehensive overall protection with help of riders. Be life confident. Key Benefits: Term Assurance for 5. Bharti AXA Life Insurance Company Limited presents SecureConfident. Insurance can help you ease your worries.

Why should you buy SecureConfident? SecureConfident is suitable to you. . if your objective is to protect your family against any financial loss caused due to unfortunate death. which may deprive them of a secured future. disability or critic al illnesses.

GROUP PLANS BHARTI AXA LIFE .Sanjeevani Sanjeevani is a single premium group term life insurance product. offering protection to your family. offering protection to your family. Bharti AXA Life .Swasthya Sanjeevani Swasthya Sanjeevani is a single premium group critical illness product. offering life insurance coverage to customers of financial institutions who have availed of a loan. .CREDITSECURE Bharti AXA Life CreditSecure is a group product.Sanjeevani Sanjeevani is a single premium group term life insurance product. CreditSecure is comprehensive solution that helps protect your customer s assets and savings in the unfortunate event of death. providing comprehensive protection against 6 critical illnesses. Bharti AXA Life . Bharti AXA Life .

Bharti AXA Life Credit Shield Credit Shield is a Group Product that provides coverage to people who have availed of a loan for 1 to 5 years from Group Policyholder. . Bharti AXA Life Life Shield Life Shield is a single premium group term life insurance product.Bharti AXA Life Mortgage Credit Shield Mortgage Credit Shield is a Group Product that provides coverage to people who have availed of a Mortgage\ Home loan\ Home equity loan from an Institution/Bank.

has currently a modest share of 1 percent in the market. Total life insurance premium in India is projected to grow Rs 1. corporate agents and brokers .BHARTI AXA AIMS AT 5 PERCENT MARKET SHARE IN LIFE INSURANCE Bharti AXA market. It One of the company is plans on expanding its wings in the fast growing life insurance has forecasted a 5 percent market share holding by the end of 2012. with new player s significantly enhancing product awareness and promoting consumer education and information. primary reasons for this aggressive expansion strategy of the the huge potential and largely untapped insurance market. the Bharti Group and France-based financial protection and wealth management service provider-AXA. Bharti-Axa envisions virtual branches as a key strategy and has currently 25 percent revenues from the same. This impressive growth in the market has been driven by liberalization. which is a joint venture company between India's leading conglomerate. Bharti AXA Life insurance. . The current market is worth 50.000 Crore by 2010-11. Bharti-Axa s key strategy is to leverage on the wide reach of Bharti Operations by aligning with Bharti Airtel distribution points.000 crores. India is the fifth largest life insurance market in the emerging insurance economies globally and is growing at 32-34% annually. Bharti Axa has set-up virtual branches to distribute policies using the retail a nd telecom outlets of the Bharti Group.230.

despite the capital constraints. text messages and emails. The company s CFO. The company is also not planning any big advertising campaigns and instead.000. The current product portfolio of Bharti-Axa is that of eight life insurance products.Chief actuary at Bharti AXA GLN Sarma says. More on current happenings in Business and marketing visit My Blog on the latest trends in Marketing . commented that Bharti-Axa s key strategy would be to focus strongly on ULIP products. the company is on an aggressive hiring spree with its plans to beef up the sales force to 45. many banks have turned into insurance product manufacturers from mere insurance distributors. V Srinivasan. has chosen to communicate with customers through phone calls.000 from the present 30. However. Sarma agrees that product distribution and building channels has been a problem for Bharti AXA because the company does not have a parent bank to fall back on. Apart from this. This makes them our competitors ruling out the possibility of a distribution deal with them. This includes six ULIP products. he says. We would like to retain what we have and consolidate our position. Capital constraints have prevented us from being overly aggressive. Bharti-Axa is all set to infuse anothe r 100 Crore in the fourth quarter. Also.

SOURCE OF DATA COLLECTION: A) PRIMARY DATA B) SECONDARY DATA . The present study identifies views of customers & analysis of Bharti Axa.RESEARCH METHODOLOGY PROBLEM FORMULATION The problem is that there is rising competition between Bharti Axa and other companies. Bharti Axa Insurance is also providing better services inspite of that Bharti Axa Insurance is having a greater market share. RESEARCH DESIGN The present investigation is descriptive type of study undertaken to estimate the product strategy of Bharti Axa.

The sample taken was 50. Another part comprised of the questionnaire and will consist of closed ended questions with every question having its own importance and meaning. SAMPLE SIZE For the purpose of analysis a sample size of respondents was selected. SECONDARY DATA The secondary data was collected by referring through web sites. and the final data was analyzed systematically to achieve the desired result. The questionnaire consists of closed ended questions. . The target group of the respondent was above years. A part of Questionnaire was targeted to know the personal details of the respondents.DATA COLLECTION METHOD PRIMARY DATA The primary data to be selected was based upon the response of the respondents to the questionnaire designed. the questionnaire was developed for Primary Data Collection.

for more accurate result this study should simultaneously run in number of cities. . The study was conducted in Dehradun. Lack of time.LIMITATION OF THE STUDY The response of the consumer was negative no body was ready to fill the forms.

10% insured with ICICI prudential. . 2% people are insured with Aviva. Out of the following. you have an insurance policy of? INTERPRETATION The above graph suggest that 60% people are insured with LIC.DATA ANALYSIS AND INTERPRETATION 1. 12% are insured with Bharti Axa and 4% have no policy. 8% are insured with HDFC Standard life Insurance. 6% are insured with Bajaj Allianz.

22% of them are having Retirement plan and rest of them are having the health plan.2 Which Bharti Axa Scheme does you have? Noof Peoples HaveBSLI Plan Health. 10% Retierment . 68% Health Retierment Life INTERPRETATION On the basis of above analysis it has been concluded that around 68% of the policy holders are having life plan. 22% Life. .

3 Are you satisfied with the Insurance plan you have? No. of people satisfied with the plan 72% 28% Yes No INTERPRETATION On the basis of the analysis it has been concluded that around 72%of the people are satisfied with plan they and rest if them are not satisfied. .

4 Are you satisfied with the services provided by the company regarding new plans and schemes? N o. of people satisfied w ith th services provided by the comp 82% 18% Y es No INTERPRETATION On the basis of the above analysis it has been concluded that around 82% of the policy holders are satisfied with the services provided by the company and rest of them are not satisfied. .

of Peopleswant tomore investmentinBSLI 67% 33% Yes No INTERPRETATION On the basis of the above analysis it has been concluded that around 67% of the policyholders are interested to make more investments in Bharti Axa and rest of them are not interested.5 Are you interested to make more investments in Bharti Axa? No. .

.6. 20% looks for tax saving. 30% looks for old age benefits and 10% thinks about savings. What do you look for. while opting for a life insurance policy? 40% 20% 30% 10% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Inc om e S ec urity Tax S aving s O ld age benefits S avings Inc om e S ec ur Tax S avin gs O ld age benef S avings INTERPRETATION The above graph suggest that 40% people thinks about income security.

At any point of policy period. . have you ever claimed your policy? 90% 80% 70% 60% 50% 20% 80% Yes 40% No 30% 20% 10% 0% Yes No INTERPRETATION The above graph suggest that 80% people have not claimed the policy and 20% people have claimed their policy.7.

Do you think Insurance is superior to other forms of saving? 80% 70% 60% 50% 70% 30% Yes 40% No 30% 20% 10% 0% Yes No INTERPRETATION The above graph suggest that 70% people thinks Insurance is superior then other forms of saving and 30% people thinks that insurance is not superior then other forms of saving.8. .

9. Have you ever insured with Bharti Axa Insurance? 12% 88% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Y es N o Yes No INTERPRETATION The above graph suggest that 88% people are not insured with Bharti Axa insurance and 12% people are insured with Bharti Axa insurance corporation. .

10. . What is reason for insuring with Bharti Axa? 6 7 % 3 3 % 0 % 2 0 % 4 0 % 6 0 % 8 0 % G o o d w ill o f t h e c o m p a n y G o o d re t u rn o n in ve s t m e n t G o o d w ill o f c o m p a n y G o o d re t u rn in ve s t m e n t INTERPRETATION The above graph suggest that 67% people considered the good will of the company and 33% people considered the good return on investment.

3. The insurance holders are satisfied with Bharti Axa Insurance. The customer said the Bharti Axa is more successful in long run. 2.CONCLUSION 1. . The customers are not well known about Bharti Axa Insurance in comparison to it competitor.

To provide best services to the customer. . To open the branch office of Bharti Axa Insurance to cover all the customer.RECOMMENDATIONS The company is having second position in private insurance sector so its main motive is to become number one insurance company the company will reach to its motive by following measures Company should increase its advertisement so the customers aware about the company. More schemes should offered by the company to customer.

3rd Edition. Pearson Education. Phillip. Partner Chlorophyll Brand Communications Websites: www. 72-83. Sharma.com . Singapore. D. 12th Edition. Sultan Chand & Sons. PP..REFERENCES Books: Kotler.bhartiaxa. Marketing Management .D. (2006). Marketing Research .R. Wishwa Prakashan. (1990). (1995). Research Methodology . New Delhi. Kothari C.

Q QQU UUE EES SST TTI IIO OON NNN NNA AAI IIR RRE EE Question-1: Out of the following. have you ever claimed your policy? 1) Yes 2) No . while opting for a life insurance policy? 1) Income security 2) Tax savings 3) Old age benefits 4) Savings Question-7: At any point of policy period. you have an insurance policy of (put tick mark) 1) LIC [ ] 3) HDFC Standard Life [ ] 3) ICICI PRU [ ] 4) Bajaj Allianz [ ] 5) Bharti Axa [ ] 6) No Policy [ ] Question2: Which Birla Sun Life Scheme does you have? (a) Life (b) Retirement (c) Health Question-3: Are you satisfied with the Insurance plan you have? (a) Yes (b) No Question-4: Are you satisfied with the services provided by the company regarding new plans and schemes? (a) Yes (b) No Question-5: Are you interested to make more investments in Birla Sun Life ? (a) Yes (b) No Question-6: What do you look for.

Question-8: Do you think Insurance is super is to other forms of saving? 1) Yes 2) No Question-9: Have you ever insured with Bharti Axa Insurance? 1) Yes 2) No Question-10: What is reason for insuring with Bharti Axa? 1) Goodwill of the company 2) Good return on investment .

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