GLOBAL MARKETERS

PART 1: Global ad spending by marketer
Published December 8, 2008 This document, and information contained therein, is the copyrighted property of Crain Communications Inc. and The Ad Age Group (© Copyright 2008) and is for your personal, non-commercial use only. You may not reproduce, display on a website, distribute, sell or republish this document, or the information contained therein, without prior written consent of The Ad Age Group. Additional copies of this report are available for download on AdAge.com in the DataCenter.

22nd Annual

(The high growth rate for spending outside the U. workshop. 8. or interested in featuring your own event. Keep your finger on the pulse.64 billion on measured media. spending of $3. today’s event landscape can be difficult to navigate. was up 9. seminar. 2 Unilever’s—$9.S.7 billion in 2007. awards show and roadshow worth attending. Get what you need.2% fall for worldwide ad spending next year. ad spending—a loss of $5. not far behind P&G’s U.6%.61 billion. expo.GLOBAL MARKETERS Decemeber 8.K. there’s Industry Events at AdAge. General Motors was the only one of the top 10 Global Marketers to cut ad spending. behind perennial leaders Procter & Gamble Co.S. In 2007. P&G also spent $1. In a forecast out Dec. that’s likely to change dramatically in the next couple of years as ad-spending growth skids in a worldwide recession. by 0.3% in the U. Prospects for other major markets also look grim. spending was down 0. although the U. AGENCY AND MEDIA EVENT THAT MATTERS.S.S.94 billion See Top 100 on Page 3 All together now. 2007 | Advertising Age | 2 GM falls out of top 3 global spenders L’Oréal passes carmaker.3 billion in 2007. trade show.6%.Unilever By LAUREL WENTZ lwentz@adage. as well as newly elevated L’Oréal. AdAge. banquet.3 billion. 4 based on 2007 ad spending. And the outlook for 2009 is bleak. forum. The company’s global spending is almost twice as much as No. AdAge.2 billion. an increase of 8% from 2006. Just 21 of Ad Age’s Top 100 Global Marketers spent less in 2007 than in the previous year. General Motors Corp. was flat.com/Events is your go-to site for every conference. More than half of P&G’s advertising budget is invested outside the U. partnerships and paths. Once upon a time it was easy to track all the industry events you’d need to succeed. So whether you’re simply trying to keep your calendar on point. In early 2008.S. For 2008. with Europe getting the most ad dollars: $3. but the company’s new global forecast slashes U. was partly due to appreciation of foreign currencies against the downtrodden dollar. moves in behind solid No. ad spending next year. Because if you’re not up-to-date. luncheon..2% decline in U.36 billion compared with $5.1 P&G. INDUSTRYEVENTS For advertising information contact Karen Gaul at 212•210•0159 or via email at kgaul@adage. and Unilever. meeting.9% to $3. AdAge. and worldwide growth will slow to 2.com/Events.com . If anything is certain in a turbulent economy. or $1.S.) Of course. for instance. U.K.com/Events is the place to keep abreast of the great and powerful Ad Age Nation. merges and melds into exotic new platforms. And since none of us can afford to miss even a beat.. dropped to No. Group M hoped for 3% growth in U. But as business evolves. the group expects a 3% drop in the U.2 billion ad dollars—and a 0. ad spending in 2009 by an estimated 5. you’re down for the count. according to Ad Age’s 22nd-annual Global Marketers report.S.3% in 2007..11 billion.1% to $46. after many years as one of the top three global marketers. the euro.K. summit. it’s that Procter & Gamble will continue to be the world’s biggest global advertiser. The Top 100 as a whole spent $107.com hotdate? AD AGE INDUSTRY EVENTS IS THE PLACE FOR EVERY MARKETING. which covers 86 countries.com. Group M is forecasting a 3. Group M is predicting that 2008 ad spending will rise 0.

. . though several American companies. . . . . Anheuser-Busch InBev is based in Leuven. . . . is the home market for 48 of the Top 100 Global Marketers. and Eli Lilly & Co. . . . . . .com/TalentWorks. . . . .7 Methodology for global marketers . . . .com/TalentWorks — the on-line version — is an effervescent. . . .S. . . world-wide staffing is on the rise. in 2007. . . . but not very happy. .K. . . .8-15 Africa . . spent more than $1 billion but didn’t make the list because their spending was almost entirely in the U. . . . . . . . . Sara Lee Corp. . . that reflects that the U. . . .S. . . . . . . You’re very. The Top 100 spent 43. . Torn from the pages of our weekly publication. . followed by Germany (10). . . .. . all-inclusive. . . . and German pharmaceutical group Boehringer Ingelheim. . . .. . . . . . . . . With a cherry on top. . .7 Top 10 marketers in 86 countries by region . . . . . . . . . . . . . . . . Brand new jobs. . (6) and Korea (4).com . . . spending. . up from 46 last year. . . . . perspective. . EBay made a first-time appearance in the ranking. . . . . 100. (A marketer had to report media spending on at least three continents to qualify as “global. . . . . . . . . . . . marketing and media talent — and the HR professionals trying to bring them on board. . . . . . . or looking to hire. . .13 Middle East . . such as AT&T. . .K. .3% of their measured-media budgets in the U. . companies Avon Products. . . . . . . .com. . . . . . . finding.9 Europe . . . . . . .7 Top 100 marketers’ spending by region . . .4 Top 100 marketers’ spending by category . Verizon and Sprint. . . . by Belgian brewer InBev. . . . AdAge. So whether you’re looking to climb. but not interested. . . at No. . . . . . . AdAge.10 Latin America . Meanwhile. . . including an 82% jump in U. . . . . . . but not finding. . . . . jobs á la mode. . . . . . . . . .S. . . you’re looking. . An ad budget of $300 million was the cutoff for inclusion in the Top 100 Global Marketers ranking.GLOBAL MARKETERS December 8. interactive jobs boutique featuring leads.8 Asia.com/TalentWorks is the premier crossroads for top advertising. the U. . . France (9). . the King of All Advertising Industry Media is also the place to grab your piece of the pie. . Japan’s Mitsubishi Motors Corp. . In part. Five other marketers were added to the Top 100 list this year: U. . . . . you’re sometimes happy. And we are very much open for business. . . . . . How does one navigate this window of opportunity? Welcome to TalentWorks at AdAge. . . . . . . . .” regardless of its headquarters. .) Other American companies are expanding their global footprints. . . . . . . . which boosted its U. . ad spending $42 million after acquiring the Zantac brand. killer companies are in competition for hires and star-seeking employers are hungrier than ever. . . . . . .S. . . . . . . . . . Belgium. CONTENTS Top 100 global marketers by media spending . . . . . . . . . .S. . . . . Australia and New Zealand . . . Another 14 companies in the ranking are based in Japan. . . . . . . . .15 For advertising information contact Greg Altieri at 212•210•0752 or via email at galtieri@adage. very good. . . . . 2008 | Advertising Age | 3 Top 100 From Page 2 in Asia and $251 million in Latin America. . .S. . . . expertise and advice. . . AdAge. . . . . . .14 Canada and the U. . . . . . . . One marketer has changed nationalities: Following the acquisition of Anheuser-Busch Cos. . . . . . . but always broke. . after ramping up its ad budget.

K. syndicated TV.4 7.Y.7 6.072 1.738 469 973 1.6 14. Measured media in the U. Walt Disney Co. Sunday magazines. Burbank.4 13. Mich. network radio.4 2.553 1. Va. Auburn Hills.245 80 0 1. 1) Tchibo Holding.3 4.GLOBAL MARKETERS: Top 100 December 8.583 1.318 1. include magazines.0 8. GlaxoSmithKline McDonald’s Corp.S.080 1. Henkel HEADQUARTERS Cincinnati London/Rotterdam Clichy.190 163 70 220 792 345 127 83 314 869 $251 397 88 114 55 108 54 102 131 18 33 70 40 43 43 59 32 67 23 10 110 30 131 56 1 26 11 26 49 3 2 169 9 Note: Figures are in millions of U.1 -10.S. Yum Brands News Corp.561 1. Ibope.585 1.3 20. Germany McLean.3 -12. Colgate-Palmolive Co. Outside the U.0 -0.826 1.9 20. 2006 rankings are based on data collected in 2008.708 1.022 1.181 2.129 2.062 1. Spanish-language media and internet from TNS Media Intelligence found in the 100 Leading National Advertisers Special Report (AA. Oak Brook.221 118 317 236 538 926 8 200 248 25 396 126 317 101 210 30 193 23 56 30 22 323 40 118 49 27 830 338 40 $3. New York Kadoma.4 -9.047 2. PARC.203 1.306 1.208 1. Ill.802 1. June 23).6 4.309 843 212 283 68 993 1.153 1.9 2.5 -13. *Media spending in Canada.6 U.1 9. Unilever L’Oreal General Motors Corp. PepsiCo Chrysler Danone Group PSA Peugeot Citroen General Electric Co. Germany Battle Creek.8 0.292 1.7 12. Japan Dearborn.7 -2.373 1.202 2. Calif.609 1.6 38. Purchase.3 -5.4 24. Switzerland Atlanta Tokyo New York Slough.701 1.902 2. Tokyo Northfield.132 1.238 1.177 2.345 3. Volkswagen Mars Inc. cable TV networks.2 9. Time Warner Reckitt Benckiser Sony Corp..3 5.778 2.285 2.172 548 643 361 390 509 1.358 5.709 1.740 1.054 1.682 1.S. national spot radio.K.853 1.677 1.048 1.319 1.192 2.8 24. Ill.091 999 197 210 1.4 -17.909 1.3 33.1 -33. which owns German coffee marketer Tchibo and controls personal-care marketer Beiersdorf.700 910 782 2. TNS.2 -1. Ford Motor Co.886 1.653 1.083 953 1.S.113 2.121 999 943 1.821 1.4 -1.327 777 302 555 1. Mich.060 3. newspapers.375 3.6 27. the Middle East and Africa are not broken out but are included in advertiser worldwide totals. outdoor. Mich.6 14. U.6 -1. Johnson & Johnson Nestle Coca-Cola Co.426 3.387 890 1.7 SPENDING BY MAJOR REGION IN 2007* ASIA EUROPE LATIN AMERICA $1.2 -3. Berkshire. U.4 -13. local radio. spot TV.2 16.046 1.419 4.277 1.421 693 411 849 1. Wolfsburg.144 1.2 3.4 1.0 4. Honda Motor Co.516 848 754 2. New Brunswick. N. Middlesex.3 10. .295 3.2 -3. Vevey.943 1.4 -8.2 8.057 738 847 113 562 809 66 139 69 $3.6 16.0 14.3 3.6 -10.8 -6.148 100 0 1. New York Hamburg. MEASURED MEDIA SPENDING 2007 2006 % CHG $3.131 749 980 82 495 707 110 152 68 5.535 3. Tokyo Brentford. N.8 -2.9 -3.9 -7.417 691 497 878 1. France Detroit Toyota City. Conn. Steadman. sources vary and are presented with each country chart beginning on Page 8. Maxingvest1 Kellogg Co.6 -1. Kraft Foods Nissan Motor Co.076 1.426 966 1. Sigma and others RANK 2007 2006 ADVERTISER 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 1 2 5 3 4 6 7 10 12 11 9 21 8 16 14 13 17 18 20 15 19 22 28 26 23 25 24 31 33 37 29 34 40 Procter & Gamble Co. dollars and are AA DataCenter estimates.729 1.309 925 876 806 946 838 778 11.0 0.048 926 735 895 486 1.7 -7. network TV.770 1.1 7. national newspapers. in July 2007 changed its name to Maxingvest.J. Paris Paris Fairfield.8 NA -6.957 2.829 368 1.0 27.5 18.4 -40.9 -1.088 1.361 2. Toyota Motor Corp.983 1. 2008 | Advertising Age | 4 TOP 100 GLOBAL MARKETERS Ranked by total worldwide measured ad spending from Nielsen.2 7.3 0.002 999 994 993 $8.487 2. Louisville. Ky. Japan New York Duesseldorf WORLDWIDE ADVERTISING SPENDING 2007 2006 % CHG $9. Viacom Panasonic Corp.187 809 201 570 1.504 393 79 1.

France Hyundai Motor Co.4 1. Tokyo Telefonica Madrid Metro Group Duesseldorf Samsung Group Seoul American International Group New York Microsoft Corp.2 -2.3 -1.2 -1. Mich.0 SPENDING BY MAJOR REGION IN 2007* ASIA EUROPE LATIN AMERICA $11 50 1 34 9 123 54 0 114 22 23 513 36 11 0 22 556 1 2 266 533 19 53 7 64 37 255 64 23 2 17 22 20 197 $106 827 872 0 821 143 279 156 127 746 222 91 478 37 102 613 6 538 656 197 3 149 128 516 60 64 186 267 23 62 3 351 3 97 $32 7 0 51 29 51 69 97 18 11 53 0 1 1 33 0 0 118 3 12 0 0 14 81 21 49 7 0 0 0 8 0 15 1 Pfizer New York Vodafone Newbury.5 -12.5 0.9 -0.GLOBAL MARKETERS: Top 100 December 8. Italy Bayer Leverkusen.3 2.0 NA -19.1 23. Steadman.0 14.0 0.0 U.8 45. Hiroshima. N. France Telecom Paris Sears Holdings Corp.0 24. Belgium Dell Round Rock.6 NA -8.5 19. See footnotes. Ark.S.9 17.3 7. Wash.4 49. Japan Note: Figures are in millions of U. Calif.J. Kenilworth.4 21.5 13. Citigroup New York Suzuki Motor Co. Mazda Motor Corp.0 60. Ibope. Seoul SC Johnson Racine.0 -26.8 27. Redmond. New York BMW Munich.7 18.5 27.0 -80. Japan LVMH Moet Hennessy Louis Vuitton Paris Campbell Soup Co.K.9 -8. IAC/InterActiveCorp New York American Express Co. N.4 11.7 22. Fiat Turin.6 2.9 -18.5 6.6 2. Wis.3 23.2 26. Hamamatsu.4 14.114 657 663 738 636 641 690 663 716 574 528 665 744 668 755 550 599 527 544 476 456 381 564 486 446 548 11.6 15.0 -21.9 -13. Vivendi Paris Kao Corp. N. 2008 | Advertising Age | 5 TOP 100 GLOBAL MARKETERS Ranked by total worldwide measured ad spending from Nielsen.8 -2. dollars and are AA DataCenter estimates. Germ General Mills Minneapolis Wal-Mart Stores Bentonville. Renault Boulogne-Billancourt.9 5.7 12.0 -3.J. Texas Ferrero Pino Torinese.5 -0.2 12.S.2 0.6 8.6 25.9 17.3 -4.J.4 10.0 1. Camden. Page 4. Sigma and others RANK 2007 2006 ADVERTISER 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 35 45 39 32 38 30 42 36 27 52 50 44 54 53 47 51 46 57 65 49 43 48 41 60 56 66 62 69 71 81 58 68 73 61 HEADQUARTERS WORLDWIDE ADVERTISING SPENDING 2007 2006 % CHG $918 913 897 893 873 848 843 829 824 820 780 760 748 741 734 729 719 700 667 656 654 628 624 613 610 602 586 584 581 570 565 554 550 548 $823 728 785 908 802 930 750 821 1.5 -7. TNS. PARC.4 -25. Italy Wyeth Madison. Palo Alto.0 -17.6 -0. Germany Schering-Plough Corp. Hewlett-Packard Co./Stuttgart.9 26. Hoffman Estates.2 14. U.5 0.0 9. Germany Canon Tokyo Daimler Auburn Hills.5 2.4 -6. Ill. Anheuser-Busch InBev Leuven. MEASURED MEDIA SPENDING 2007 2006 % CHG $752 0 1 761 0 443 414 532 548 30 473 144 202 669 553 86 151 43 0 144 119 444 407 5 435 451 118 247 522 492 524 147 502 230 $604 0 6 792 0 550 447 569 738 25 376 142 180 590 537 105 156 54 0 157 116 448 472 4 439 428 121 206 411 306 534 135 406 230 24.1 -6. .

0 -1. Steadman.4 44. TNS. MEASURED MEDIA SPENDING 2007 2006 % CHG $392 300 475 187 111 256 220 0 87 13 320 211 95 311 362 126 375 155 303 86 376 136 82 173 4 155 348 275 82 120 247 7 174 $418 428 495 185 77 255 204 0 71 49 292 166 85 346 362 122 311 159 115 73 512 129 56 176 4 109 230 286 78 80 245 6 144 -6. dollars and are AA DataCenter estimates.1 20.J. Japan Espoo. Nintendo Co.1 41. Texas El Segundo.2 -30.2 29.S. N. See footnotes.0 3.8 12. Calif. Page 4.9 0.4 48.5 163. Levallois-Perret. Nokia Corp.2 0.7 45. Ebay HEADQUARTERS San Francisco Basel.1 -73.3 50. Calif.5 17.0 9.7 19.6 20. . Sweden Purchase. Eli Lilly & Co.1 7. PARC.0 6.8 -6.7 U.7 -9. Calif.5 17.0 42. Finland Cupertino.0 -4. Switzerland Oakland.7 51. Ludwigshafen.Y. Conn.8 1. Heineken ING Group Diageo Aldi Group Mitsubishi Motors Corp.4 -24.1 8. Milford.4 10.2 32.4 0. Germany Seoul Whitehouse Station. Ibope.5 20.6 -15.5 27.6 5.8 2. Mattel Carrefour Sharp Corp.0 1.6 2.GLOBAL MARKETERS: Top 100 December 8.2 46.0 11. Sigma and others RANK 2007 2006 ADVERTISER 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 59 55 64 78 88 75 76 83 72 74 80 93 91 70 77 82 85 79 122 90 67 92 97 87 84 105 110 86 102 115 96 95 111 Visa Novartis Clorox Co. Calif. WORLDWIDE ADVERTISING SPENDING 2007 2006 % CHG $543 518 508 499 494 478 466 462 456 450 447 440 437 431 428 425 419 414 399 396 395 394 386 375 374 365 357 356 336 326 318 310 305 $557 609 530 415 351 430 423 377 452 444 392 322 339 461 416 378 356 403 198 340 525 330 293 352 366 249 235 356 259 224 294 301 234 -2. Germany Tokyo Indianapolis Miami Chicago New York Paris Tokyo San Jose. Seoul Kyoto. Japan Irving.7 SPENDING BY MAJOR REGION IN 2007* ASIA EUROPE LATIN AMERICA $54 14 8 24 188 54 16 13 362 144 12 8 14 29 19 72 16 212 3 189 1 3 15 34 3 76 1 0 18 50 2 299 5 $27 183 0 234 190 95 156 397 3 253 94 213 298 53 20 151 9 38 75 87 9 249 283 147 367 77 0 64 228 106 55 4 126 $47 10 19 17 0 52 62 47 0 7 0 0 0 24 0 46 18 0 15 11 4 0 0 1 0 35 3 7 0 50 11 0 0 Note: Figures are in millions of U.1 3.0 22.3 13.7 101.9 28.5 52.5 2.8 NA 23.6 27. Kia Motors Corp. France Osaka.5 0.8 -2.8 4.9 -26. Burger King Holdings Sara Lee Corp. Apple Coty (JAB Investments) Ikea International MasterCard International Doctor’s Associates Cadbury Bristol-Myers Squibb Co.S. Avon Products Sanofi-Aventis Shiseido Co.1 0.9 5. Amsterdam Amsterdam London Essen.0 30.0 -4. Kimberly-Clark Corp.5 -3.8 16. London New York Tokyo Ingelheim.9 36. Germany Delft.0 11. 2008 | Advertising Age | 6 TOP 100 GLOBAL MARKETERS Ranked by total worldwide measured ad spending from Nielsen. Fuji Heavy Industries Boehringer Ingelheim LG Group Merck & Co. N.

Advertising (212) 210-0159.333 3.712 23.) Media lists per country were by gross ad rates.5 1.S.664 8.1 8. Other independent companies also supplied data.932 8.6 13. All figures are AA DataCenter estimates. (312) 649-5329 Figures are U.GLOBAL MARKETERS: Top 100 December 8.8 10. Jessica Lane.2 9.026 3.3% against the dollar.S.635 MEASURED ADVERTISING EXPENDITURES 2006 % CHG % OF TOTAL $683 15. McCann.5 15. Worldwide 2007 $738 16. Alica Lasek. primarily Nielsen. The yen was fairly stable. Laurel Wentz.630 700 2. PARC. Saatchi and MindShare also contributed significantly to the report.7 1.S.7 3.3 24.6 -4.789 5.531 1.043 52.ASDA spending in the U. TNS. dollars in millions and represent the top 100 only.071 4.0 2. All figures are considered AA DataCenter estimates.766 3.com Subscription and single copy sales 1-888-288-5900 or Subs@Crain.0 22. which are in millions and rounded to one decimal place. In all cases.762 3.8 27.644 9.4 6. Normandy Madden. Data reported by brand were similarly summed by parent advertiser. Kevin Brown.com.Sigma. For example.006 9. Keri Lynch. dollars in millions and represent the top 100 only. Maura Wall. (Wrigley is included in Mars.S.7 15.711 3.and Ifat.548 9. U.9 6.7 16.7 1. A Top 100 marketer had to have reported media spending this year on at least three continents to qualify as“global”regardless of headquarters.K.736 2. .109 31.534 3.8 20.5 3.S.730 3.737 9. the Ad Age DataCenter aggregated spending by parent company.0 7.598 960 MEASURED ADVERTISING EXPENDITURES ADVERTISER 2006 % CHG % TOTAL COUNT $22. Dagmar Mussey and Joyce-Ann Gatsoulis. 2008 | Advertising Age | 7 TOP 100 AD SPENDING BY CATEGORY In measured media bought in 2007 and 2006 CATEGORY Automotive Personal care Food Entertainment & media Drugs Computers and other electronics Retail Restaurants Soft drinks Cleaners Financial Telephone Beer.0 0.1 16.0 3.3% increase in the British pound versus the dollar.1 -2. monitoring services are licensees or partners of Nielsen or TNS.9 14.Steadman.for 48. Advertising Age adjusted some markets’ gross media expenditures to reflect a market’s global media volume among all countries. had six among Top 100 marketers.146 2. Ibope.0 8.492 2. write to Edit@AdAge.760 6.In some cases.2 -0. exchange rate fluctuations increased spending outside the U. Japan was home base for 14 and the U.is attributed to Wal-Mart Stores for the Top 100 ranking.8 5.849 569 2.1 6.0 that became the Top 100 were collated from media lists from 86 countries provided by monitoring services.K.182 2. Maureen Morrison.504 774 4.428 5.7 43. Library services (312) 649-5476.for example. Revenue percent changes are based on more statistically accurate data than the printed revenues figures.9 18 11 10 7 12 9 9 4 2 3 6 4 3 2 METHODOLOGY FOR THE 2008 GLOBAL MARKETERS GLOBAL MARKETERS Figures are U.1 2.675 99.989 46. As it was.662 20. Classified 1-800-248-1299.9 18.960 1.615 107. wine & liquor Toys 2007 $23. due to the falling dollar. JWT.9 6. Germany had 10 headquarters. Rankings provided by country listed as many as 500 advertisers to as few as 10.0 35. e-mail DataCenter@AdAge.020 46.414 11.4 0. STAFF FOR THIS REPORT Bradley Johnson. TO REACH US For questions about this report.com For general editorial information. inceasing only 0.9 56.5 3. MEASURED MEDIA SPENDING BY REGION Advertising data from 86 countries REGION Africa Asia and Pacific Europe Latin America* Middle East Canada Total outside the U.094 61.298 3.0 21.4 4.4 23.S.3 100.146 37. Europe’s 2007 media tallies were affected by a 9.5 0.3% increase in the euro and a 9. Because Ad Age treats exchange rates on a historic basis.France had nine and the U.1 3.

0 NA 9.9 5.1 32.S. dollars. Figures are in millions of U.0 50.S. Kapa Oil Kenya Electoral Commision of Kenya Figures are in millions of U.0 0.0 3.1 0.S.steadman-group.8 48.0 4.4 58. 2007 $29.6 107.0 100.0 1.9 0.7 5.0 15.0 2.1 NA -33.5 3.1 18.GLOBAL MARKETERS: Top 10 Global Marketers by Country December 8.0 1.0 0.0 3.3 110.0 120.6 3.1 2.0 3.0 2.0 Kenya Steadman Group http://www.1 2.2 2. Unilever Centrale Laitiere Min.9 . dollars.4 Advertiser Naspers SABC ETV Network Unilever Vodacom MTN Group Pick n Pay Shoprite Holdings Government National Standard Bank Figures are in millions of U.nielsenglobaladview.9 0.3 -4.0 -1.3 -50.0 28.0 7. 2008 | Advertising Age | 8 AFRICA Algeria Advertiser Orascom Telecom Holding Wataniya Telecom Algerie Telecom Danone Group Cevital Hyundai Motor Co.0 8.0 -66. PSA Peugeot Citroen Renault Sarl Elsecom Figures are in millions of U.0 100.8 94. dollars.0 3.com/ Nigeria Media Monitoring Report via SO&U Saatchi & Saatchi 2007 $2.e-sigmaconseil.5 0.0 36.1 2.0 2.9 6.8 0.0 2006 % chg $19.5 0.0 3.9 $556.S.0 3. dollars.0 -12.0 2.4 31.9 95.0 6.3 1.steadman-group.9 52.4 6.4 691.6 12.9 68. Procter & Gamble Co.0 40.3 1.0 34.0 25.0 8.3 1.9 6.e-sigmaconseil.0 50.6 5.0 2006 % chg $26.9 61.com/ Sigma Conseil http://www.9 0.8 12.9 1.0 7.1 113.0 6.7 1.3 0.7 33.8 0.6 11.6 5.5 -11.3 109.2 1.8 2. dollars.0 Advertiser Maroc Telecom Medi Telecom Wana Procter & Gamble Co.S.com/ South Africa Nielsen Global AdView http://www.0 100.0 19.5 7.3 13.0 9.6 88.1 3.3 9.0 2.5 0.0 0.0 75.0 3.6 3.4 1.0 30.0 2006 % chg $51.0 0.0 14.0 0.5 27.9 3.6 1. 2007 $14.e-sigmaconseil.9 -0.6 185.0 3.0 50.0 -0. De L’Interieur Coca-Cola Co.4 47.0 2.1 80.0 37.0 10.3 0.3 $265.0 0. 2007 $5.0 10.2 7.8 1.5 1. Diageo Kasapa Telecom Figures are in millions of U.4 Tunisia Sigma Conseil http://www.0 3.steadman-group.9 49.4 0.0 0.6 16.0 10.0 100.2 2006 % chg $4.com Tanzania Steadman Group http://www. Morocco Sigma Conseil http://www.8 1.0 42.0 7.0 Advertiser Zain Coca-Cola Co.0 5.1 2006 % chg NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA Ghana Steadman Group http://www. dollars.com/ Zambia Steadman Group http://www.0 15.Selja Figures are in millions of U.com 2007 $34.S. 2007 $11.3 10.0 3.1 44.0 100.0 33.2 62.0 0.1 285.0 166.9 55.3 1.0 1.0 5.0 2.6 0.0 NA NA 16.com/ Uganda Steadman Group http://www.9 66.0 0.6 194.0 6.0 2.0 8.4 3.com Advertiser GT Onetouch Scancom Millicom GT Fixed Network Services Kinapharma Unilever Kasapreko Company Angel Group of Cos.6 5.4 1.0 Advertiser Tunisie Telecom OTT (Tunisiana) Danone Group Sotubi Sotuchoc SFBT SAH (Lilas) ATB IAT (President) Gipa .2 2006 % chg $4.0 3.2 49.0 -16.4 61.0 58.0 2. Lesieur Cristal Attijariwafa Bank Figures are in millions of U.0 2.4 29.1 1.S. 2007 $7.2 6.S.2 NA NA Advertiser MTN Group Zain Trade Kings Zambia Telecommunication Naspers Zambian Airways Reckitt Benckiser Carlifornian Beverages Home Mark Store Unilever Figures are in millions of U.2 54.8 25.com/ Advertiser Telkom Kenya Zain Coca-Cola Co.3 63.2 46. 2006 % chg NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA Advertiser MTN Group Zain Globalcom Indomie Noodles Diageo Heineken Platium Habib Bank Skye Bank United Bank For Africa Nokia Corp.0 6. dollars.0 3.8 6.4 2006 % chg $13.0 2.5 35.5 0.0 1.4 4.0 1.0 9.6 1.7 3. Vodacom Haki Elimu SBC Tanzania MIC Tanzania Naspers Population Service Intern TZ Telcom. Unilever East African Breweries Reckitt Benckiser Nakumatt Supermarkets Population Service Intern.0 2.2 0.4 0.2 0.S. dollars.0 3.7 8.4 45. Corp.0 11.3 0.9 3.0 0.9 1.5 44. Sponsors Figures are in millions of U.0 16.1 -2.0 1.1 1. 2007 2006 % chg Advertiser Zain MTN Group East African Breweries SABMiller Uganda Telcom Crown Bottlers Unilever Century Bottling Mukwano Industries Naspers Figures are in millions of U.steadman-group.6 105.0 100.7 1.5 4.2 2.4 118.0 7.0 2006 % chg $5. dollars.5 2.8 49.2 57.steadman-group.5 1.0 2. 2007 $52.3 37.4 7.0 2.0 8. 2007 $1.6 0.S.0 2.0 -26.0 NA NA 1.7 364.0 9.0 3.4 33.9 54.0 2. dollars.7 2.2 0.

0 7. Reckitt Benckiser Figures are in millions of U.agb.7 8.9 19. Rsch Inst.5 60.1 29.0 22. Henkel Vimpel-Communications LG Group Coca-Cola Co. Globe Telecom Johnson & Johnson San Miguel Corp.5 10.com/ Malaysia Nielsen Global AdView http://www.7 17.4 17.3 -0.1 435.8 49.4 -14. Honda Motor Co.0 Yum Brands 203.0 7.097.1 80.7 8.4 10.7 -2. L’Oreal 2007 2006 % chg Advertiser Procter & Gamble Co. Canon KDDI Corp. Azerbaijan TV MR AZ.7 22.cn Indonesia Nielsen Global AdView http://www.8 Shagnghai Goldenpartner Biology Technology 227.1 69.1 2006 % chg $39.8 -6. Unilever 2007 2006 % chg 1.9 Televisi Pendidikan Indonesia 37.1 19.2 33.2 22.2 48.2 14.9 $1.4 9.2 19.0 76.7 19.3 28.8 6.3 0.2 3.5 NA 7.0 19.9 NA 2.gr.6 14.3 50.3 -20.4 13.3 NA 86.1 25.3 119.S.1 23. Procter & Gamble Co.5 2006 % chg $58.9 40.2 12.3 138.2 7.3 46.1 10.5 42.2 8. American International Group Seven & I Holdings Co. China CTR Media Intelligence (TNS) http://www.gallup.8 39.5 21. 2007 $72.1 19.9 11.GLOBAL MARKETERS: Top 10 Global Marketers by Country December 8.9 5.5 132.9 59.9 13.1 54.6 14. dollars. Hong Kong Nielsen Global AdView http://www.5 784.0 8.2 17. discounted by AA.7 0.8 18.028.7 10.1 49.0 10.7 8.0 23.8 85.3 22.6 16.4 28.9 10.2 412.7 14.2 38.2 62. 29. 157.7 24.8 2.1 16.8 15.5 417.7 40.com/ Advertiser Procter & Gamble Co.9 19.9 33.4 5.3 22.5 36. discounted by AA.8 11.9 19.nielsenglobaladview.4 11.4 $182.0 13. dollars.4 215.0 38.S.9 29.5 31.S.7 -12.1 41.6 48.9 39.0 14.ctrchina.8 15.7 36.5 21.com/ Japan Nikkei Adv.3 36.4 7.3 375.1 8.5 4.2 36.5 China Mobile Telecom 191.3 Rajawali Citra Televisi 45.1 39.9 5. dollars.3 8.1 31. dollars.4 -13.7 26.9 -21.9 400.2 8.3 197.1 Advertiser Procter & Gamble Co.8 10.5 325.pk Advertiser Procter & Gamble Co.0 191. Aeon Co. Unilever Colgate-Palmolive Co.4 22. Azercell J.3 Advertiser Unilever Procter & Gamble Co. Standard Chartered 2007 $53. Figures are in millions of U.az India Nielsen Global AdView http://www. dollars.com/ 2007 $112.com/ Kazakhstan TNS Gallup Media Asia (Kazakhstan) http://www.V.4 Global TV 48.0 42.3 32.3 715. dollars.8 2006 % chg $29.0 16.5 Hayao Group Sanchine Pharmacy 212.3 Harbin Pharma Group Pharmaceutical 434.6 79.044.6 3.0 Cakrawala Andalas Televisi 47.6 5.0 31.1 10.9 353. 2007 $55. .0 493.8 56.5 86.nikkei-koken.9 -28.1 2006 % chg $49.7 482. Colgate-Palmolive Co. Wyeth Figures are in millions of U.4 -21.0 1.8 21. Panasonic Corp. of Nz Foodstuffs Harvey Norman Holdings Progressive Enterprises The Warehouse NZ Lotteries Commission Reckitt Benckiser Noel Leeming Group Mitre 10 Brandworld Figures are in millions of U.7 63.3 24.9 27.5 3.1 38.8 15.5 16.2 15.3 Advertiser Toyota Motor Corp.0 26. 136.3 7. and Universal McCann http://www.0 135. Bakcell Danone Group Coca-Cola Co.7 32.6 10.5 118.S.3 12.4 Indosiar Visual Mandiri 38.3 90.0 7.0 64.3 15.8 19. 2008 | Advertising Age | 9 ASIA & PACIFIC Australia Advertiser Australian Government Telstra Corp.1 Metro TV 49.8 4. discounted by AA.084. United Laboratories Nestle Colgate-Palmolive Co.1 387.9 43.5 49.4 30. dollars.9 36.5 44.8 27.9 10.0 39.7 14.9 4.3 62.0 34.6 14. 2007 2006 % chg Advertiser Telecom Corp.3 2006 % chg $40.1 23.7 1.8 3.4 4.1 53.0 30.3 25.4 58.nielsenglobaladview.7 -7.3 Televisi Transformasi Indonesia 34.9 29. Cheung Kong HSBC Sun Hung Kai Property Co HK Government Henderson GP Dairy Farm Pacific Century Group Mars Inc.1 -10.tnsglobal.7 11. 2007 $20. discounted by AA. Reckitt Benckiser PepsiCo Bharti Airtel Paras Pharmaceuticals Honda Motor Co.5 165.0 24.com/ Philippines Nielsen Global AdView http://www.3 7. Suntory Group Figures are in millions of U.1 -4.3 147.nielsenglobaladview.5 13.0 2006 % chg $3.7 774.5 4. an AGB Nielsen Media Research licensee http://www.6 456. L’Oreal Mitsubishi Motors Corp.3 5.4 36.1 15. 2007 $35.4 Telkomsel 34.8 35.7 16.7 32.3 51.1 66.8 37.1 40.1 -3.1 47.5 98.3 9.S.1 9. dollars. Kao Corp.0 47. dollars.3 -29.1 14.9 32.6 701.6 40. Telenor PepsiCo LG Group Jang Group Nestle Coca-Cola Co.5 446.2 31.3 Figures are in millions of U.7 4. K Cell (Kazakhstan Cellular) Mars Inc.7 641.5 164.0 375.6 47. 2007 $44. Figures are in millions of U.nielsenglobaladview.1 37.5 17.8 10.1 13.3 1.0 65.8 25.2 448.0 Coca-Cola Co.nielsenglobaladview.2 6. Nokia Corp.5 2006 % chg $51.5 17.S.com/ Nielsen Global AdView http://www.1 22.6 21.5 5. Maxis Communication Bhd Unilever Celcom Nestle Telekom Malaysia Petronas Yum Brands Johnson & Johnson Figures are in millions of U.S.php New Zealand Nielsen Global AdView http://www.6 14.S.2 25.8 21.7 11. Reckitt Benckiser Figures are in millions of U.7 37.4 53.S.4 30.com.5 34.0 18.1 -16.0 10.1 -1.7 52.4 71.8 32.0 391.3 37.0 9.0 6.7 15.0 14.8 L’Oreal 196.9 30. dollars.S.jp/english/english.4 0.7 26.6 12.9 0.6 15. 2007 $15.5 Colgate-Palmolive Co.5 37. Philippine Long Distance Telephone Co.3 38.2 -11.6 0. Reckitt Benckiser Henkel Azerfon Mars Inc.0 38. Coles Myer Woolworths Harvey Norman Holdings Holden Limited Toyota Motor Corp.1 21.9 Figures are in millions of U.9 Advertiser Unilever Orascom Pakistan Telecmmunication Co.4 15.nielsenglobaladview.6 $221.4 $1.5 417.7 28.6 96. Unilever $200.0 383.8 Advertiser Unilever Tata Group Procter & Gamble Co.4 36.4 72.9 Advertiser 2007 2006 % chg Advertiser Telenor Procter & Gamble Co.S.0 34.9 83.1 78.4 489.7 Figures are in millions of U.8 8.7 30.2 $1.6 523. dollars.9 47.3 7.8 20.com Pakistan Gallup Pakistan http:// www. dollars.8 Suzuki Motor Co.7 39.8 46.3 -20.1 17.S.2 19.nielsenglobaladview. discounted by AA.3 14.4 57.8 2006 % chg $16.5 $1.1 17.9 21.0 46.3 Figures are in millions of U.2 33.7 1.8 22.3 51.0 51.3 -17.7 $254.5 7.4 21.5 17.7 6.5 38.

9 160.7 21.9 -8.9 25. Unilever SC Johnson Drenik Figures are in millions of U.0 9.6 -5.0 143.1 28.2 53.7 29.0 77.3 3.1 118.1 -19.3 -0.4 19.8 15.8 10.0 51.S.3 5. dollars.1 37.2 20.2 $134.0 82.6 4.7 2006 % chg $10. Nestle Office of The Prime Minister Tchibo Holding Total Access Communications Figures are in millions of U.3 10.9 204.9 52.5 9.3 12.0 9.2 2.6 8.3 -3.5 NA -5.9 -3.com/ EUROPE Austria 2007 $33.5 3.com/ Belarus McCann Erickson Universal Belarus 2007 2006 % chg Advertiser Procter & Gamble Co.9 12.9 33.4 44.com Belgium MediaXim CIM MDB http://www.8 56.3 44. Bulgaria TNS TV Plan AdEx Monitoring http://www.S.5 5.mib.0 2006 % chg $29.7 11.1 85.4 5.5 20.5 34.9 13.3 10.4 13.9 7.9 9.1 130. Vietnam TNS Media Intelligence/Vietnam http://www. Belgacom Group Federale Belgische Staat Danone Group Volkswagen Corelio Vlaamse Media Maatschappij Unilever PSA Peugeot Citroen L’Oreal Figures are in millions of U.2 12.S.4 15.S.4 13.7 48.3 10.1 Advertiser Far Glory Procter & Gamble Co.nielsenglobaladview.8 2006 % chg $10.3 47.2 11. L’Oreal Tsan Kuenn 3C Mall Unilever Chunghwa Telecom E Life Mall Uni-President Enterprises Group GlaxoSmithKline Johnson & Johnson Figures are in millions of U.0 42.9 35. Henkel Nestle Unilever Mars Inc.3 -2. dollars.9 13.8 59.6 24.4 7.6 21.3 75.7 10.7 13.4 32.3 50.2 8.7 21.1 62. Advance Info Service Pcl.0 92.7 16.3 33.6 5.4 -12.1 28. 2007 $32.8 32.4 5. dollars.0 28.6 7.1 91.1 20. Globul Nestle Henkel Reckitt Benckiser Zagorka Figures are in millions of U.8 85.8 4.8 37.2 $116.8 21.9 -8.9 56.8 11.2 34.8 24.nielsenglobaladview.3 32.0 3.4 87.mediaxim.0 4.6 20.5 50.4 70.3 31.S.9 32.9 -11.S.5 Advertiser Procter & Gamble Co.5 1.5 9.3 22.7 10.1 2006 % chg $51. dollars.9 2.9 NA 71.6 11.7 4. 2007 $47.8 21. L’Oreal Osotspa Co. Courts Yum Brands S’Pore Telecom Mobile Pte Warner Music Group HSBC Far East Organization Centre Starhub CableTV Malaysia Dairy Industries NTUC FairPrice Figures are in millions of U.0 3. dollars.3 7.8 103.8 47.0 3.0 2006 % chg $9.7 4.6 NA 1.0 56.4 4.4 14.1 $114. Johnson & Johnson Vietnam Brewery Nokia Corp.2 7. 2007 2006 % chg Advertiser Deutsche Telekom Procter & Gamble Co.0 -11.8 16. dollars.8 27.7 33.8 6.7 10.2 8.tnsglobal.3 15.7 62.9 36.1 10.7 81.6 NA NA 56.2 3.0 9.7 31.5 6.9 16.9 100.2 3. Hyundai Motor Co. VMS .9 50.5 23.4 20.7 103.0 10.2 1. Thailand Nielsen Global AdView http://www.2 33.6 -19. dollars.1 2. Reckitt Benckiser Telekom Austria Coca-Cola Co.6 26.9 17.0 5.5 -27.4 6.1 -11.S.9 10.1 50.1 4.9 23.7 64.2 2006 % chg $48.0 46.5 11.3 Advertiser Unilever Procter & Gamble Co.8 10.nielsenglobaladview.5 93. dollars.6 12.0 130.2 41. 2007 $41.S.7 141.3 19.1 15.0 -4.7 -10.5 2006 % chg $45.7 -3.8 5.8 -2.5 173.5 80.3 24.4 34.agbnielsen.4 16.2 Advertiser Procter & Gamble Co.3 12. Amore Pacific Hi Mart Figures are in millions of U. Mobiltel BTK\Vivatel Ficosota Syntez Coca-Cola Co.7 28.net 2007 $12.5 15.9 34.8 9.S.5 157.9 Advertiser Procter & Gamble Co.0 11.6 310.3 5.6 12.9 9. L’Oreal Reckitt Benckiser MDS (Velcom) PepsiCo Figures are in millions of U.9 53.4 11.4 39.1 $164.9 5.6 -12.0 9.7 77.com/ December 8.2 4.0 2.5 19.9 17.2 50.S.6 -2.4 6.1 35. Coca-Cola Co.1 13.8 36.1 8.9 67.9 14. dollars.5 337.com 2007 $144.1 34.7 13.4 17.0 9.2 70. Toyota Motor Corp.8 7.tns-global.3 8.0 12.0 70.4 6.2 11.7 12. 2007 $18.4 10. Nestle Figures are in millions of U. dollars.7 5.0 24.7 4.3 -1.0 15.2 24.4 19. dollars.2 9.2 43.9 13.1 335.GLOBAL MARKETERS: Top 10 Global Marketers by Country Singapore Nielsen Global AdView http://www.3 57.2 Sri Lanka Nielsen Advertiser Unilever Telekom Malaysia Sri Lanka Telecom Nestle Ceylon Biscuits National Lotteries Singer Sri Lanka Tigo Suntel Figures are in millions of U.6 43.6 NA NA Advertiser Unilever Procter & Gamble Co.2 30.S.2 47.3 10.1 -13.8 9. Reckitt Benckiser Henkel Tchibo Holding Podravka Mars Inc.5 64.2 9.1 20.0 8.7 49.2 10.0 11.2 43.9 187.6 10.5 69.2 74.0 25.7 6.3 58.Mobifone Royal Friesland Foods Vinamilk Corporation Tan Hiep Phat Brewery Co.9 16.7 89.1 11.7 14.0 -13.8 -20.0 18.7 34.7 4.4 81.S.7 NA NA 28.8 4.0 63.3 12.9 6. 2008 | Advertising Age | 10 Taiwan Nielsen Global AdView http://www.6 9. dollars.1 15. Advertiser Deutsche Telekom Aldi Group Metro Group Edeka Zentrale Volkswagen Hutchison Whampoa L’Oreal One GSM Mobilkom Austria Bank Austria Figures are in millions of U.3 6.7 62.5 12.6 28.8 3.0 2006 % chg $91.7 53.7 4.6 74.9 10.7 14.ba Focus Research 2006 % chg $38. 2007 $61.6 10.5 16.9 18.4 94.3 2. 2007 $28. Coca-Cola Co.0 3.1 55.8 8.5 122.7 9.7 11. 2007 $15.3 29.1 8.0 20.0 23.1 .com Croatia AGB Nielsen Media Research http://www.1 16. Henkel L’Oreal Unilever Podravka Tele2 Figures are in millions of U.9 26.3 Bosnia and Herzegovina Mareco Index Bosnia Gallup/TNS Media Intelligence http://www.0 2.0 18.8 NA 31.2 3.3 10.9 15.9 -16.4 South Korea KADD (Nielsen) Advertiser American International Group Samsung Group SK Telecom KTF LG Group KT Corp.5 3.3 26.6 2006 % chg $28.9 44.3 12.7 Advertiser Procter & Gamble Co.

7 69.0 1.6 145.3 47.net December 8.8 Advertiser Procter & Gamble Co.9 18.gr Italy Nielsen Global AdView http://www.8 1. Dunnes Stores Figures are in millions of U.5 14.8 6.8 24. Barilla Holding 2007 2006 % chg 44. Brewery Natakhtari Elite Electronics Trading Network Figures are in millions of U. 2007 $33.4 20.0 12.4 135.3 205.7 19.4 314.1 8.9 Hellenic Telecommunications Org.3 2.3 -1.4 0.cz/ Finland TNS Gallup http://www.2 121.0 124.7 27.0 48.3 13.8 1.3 -7.hu Advertiser Bank of Cyprus Golden Telemedia Hellenic Bank Laiki Bank Orfanides Procter & Gamble Co.2 39.S.5 $496.7 11.nielsenglobaladview.4 43.0 266.fr/ Greece Media Services http://www.1 77.2 5.9 340. Metromedia TeliaSonera Colgate-Palmolive Co.4 3. Coca-Cola Co.4 6.2 28. 2007 2006 % chg Advertiser Diageo Unilever Procter & Gamble Co. discounted by AA.com/ Ireland Institute of Advertising Practitioners in Ireland http://www.5 58.tnsmi. 2007 $49.6 60.4 10.8 5. 2007 69. EMT Tele2 L’Oreal Rimi Baltic Saku Õlletehas Swedbank A-Selver Elisa Eesti Elion Ettevõtted Figures are in millions of U.0 48.4 20.7 129.0 1.4 11.3 98.3 2.9 Czech Republic TNS A-Connect http://www.2 -42.2 229.S.5 -11. E.8 $154.3 2006 % chg $2.7 136.4 2006 % chg $4.iapi. dollars.2 10.9 1.0 93.1 51.net Hungary TNS Media Intelligence http://www.9 96.8 372.0 2006 % chg $70.S.0 7.0 18.8 83.S.8 3.0 11.0 18.7 1.5 58.2 14.9 67.3 53.6 1.8 68.7 -1.7 13.3 1.8 157.2 14.4 25.2 2.com/ Advertiser Dansk Supermarked Ukendt Annonc°r TDC Telenor Danske Bank Group Nykredit Realkredit Semler Gruppen DSB TeliaSonera Danske Spil Figures are in millions of U.3 274.4 34.2 35.3 14.S.8 232.2 20.7 17.3 26.6 17. (OTE) $107.5 1. dollars.6 20.6 $489.2 -4.emor.4 9.3 16.7 55.6 243.2 337.6 30.0 18.3 9.8 4.2 201.6 2.tns-gallup.4 28.6 11.7 47.2 1.1 52.2 20.1 28.5 Figures are in millions of U.0 184.9 $111.2 19.5 9.4 2006 % chg $17.7 18.2 5.6 48.4 NA NA 21.7 52.2 12.5 147.2 NA NA 1.7 48.0 1.9 11. Vodafone Figures are in millions of U.S.9 269.4 1.5 1.2 68.3 1.6 1.2 6. Wind Telecommunications Unilever L’Oreal OPAP Piraeus Bank Vivartia EFG Eurobank Figures are in millions of U.0 2006 % chg $39.9 30.0 33.3 -59.7 17. dollars.2 53.4 4.6 269.8 33.8 5. 2007 2006 % chg 8.4 2.2 46.2 80.5 13.7 16.3 $402. discounted by AA.tnsmi.7 60.3 183.4 0. dollars.5 193.S.8 23.4 228.4 -27.9 40.3 NA NA NA NA 5.3 32. dollars.1 12.9 37.6 35.7 70.4 6.4 105.3 11.2 29.6 24.1 19. 2008 | Advertising Age | 11 Estonia TNS Emor/TNS Media Intelligence http://www.1 97.6 42.5 2.1 202.6 48.agbnielsen.6 71.2 24.1 203.1 4.3 48.3 -60.4 15.9 4.8 257. Figures are in millions of U.4 -15.4 41.1 11.7 31.ee Georgia TV MR GE.3 2006 % chg $81. dollars. dollars.8 -65.S.5 Advertiser Vodafone Procter & Gamble Co.7 16.2 18.8 29.4 229.3 236.7 2.9 87.9 1.5 27.6 11.Leclerc Magasins 2007 2006 % chg 18.7 12.tns-gallup.9 Advertiser Vivendi L’Oreal PSA Peugeot Citroen France Telecom Association Familiale Mulliez Renault Carrefour Procter & Gamble Co.5 7.1 5.6 81. dollars.5 42.0 -55.4 31.8 NA 14.5 12.3 304.GLOBAL MARKETERS: Top 10 Global Marketers by Country Cyprus AGB Nielsen Media Research Cyprus http://www.7 -38.4 64.2 122.5 1.3 42.4 36.8 108.4 332.S.2 5.8 17.2 NA NA NA NA Advertiser Telecom Italia Procter & Gamble Co.4 39.9 12. Carrefour Nestle Coca-Cola Co.7 25.nielsenglobaladview.8 13.S.6 23.6 215.3 5. Figures are in millions of U. Fiat Ferrero Unilever L’Oreal Vodafone Wind Telecommunications General Motors Corp.4 218.7 33.5 39.0 15.tnsmi.6 20.S.8 63.0 14.1 43.dk/ France TNS Media Intelligence http://www.4 22.8 2.3 13.1 27.0 25.8 -5.2 23.8 111. dollars. 2007 $21. 2007 $4.5 18.6 25.1 -56. dollars.9 108.2 37.6 42.7 24.6 -3.3 NA 28.4 47.5 2006 % chg $12.8 10.8 49.1 206.4 -40.1 1.0 13.5 7.2 23. . PSP Pharma Mars Inc. Aversi Coca-Cola Co.5 Advertiser Deutsche Telekom Unilever Procter & Gamble Co. Aldi Group Axel Springer L’Oreal Deutsche Telekom Bertelsmann Unilever Edeka Zentrale Figures are in millions of U.0 3.3 28.9 14.2 58. 2007 $7.7 420. Unilever Henkel Deutsche Telekom L’Oreal Kraft Foods Volkswagen Reckitt Benckiser Figures are in millions of U. Sony Corp.1 33. 2007 $2.5 13.9 Denmark TNS Gallup http://www.9 -38.8 12.4 37.1 227.8 0.0 22.0 30.0 -0.mediaservices.2 61.8 357.0 -7.3 $414.9 7. Volkswagen Procter & Gamble Co.2 53.S.6 0.ie/ Advertiser Telefonica Vodafone Procter & Gamble Co.6 66.1 2.6 -49.5 1. Henkel Telenor Reckitt Benckiser Danone Group Bayer Mars Inc.7 $107.8 $103.2 38.7 117. an AGB Nielsen Media Research licensee http://www.2 6.6 318.9 95.3 34.2 70.9 1.4 Advertiser Procter & Gamble Co.1 274.9 33.8 12.6 10.3 95.1 59.fi Germany Nielsen Global AdView http://www.3 90. Valio Ford Motor Co.2 20.6 436.9 20.2 2.0 -69.4 267.agbnielsen.2 3. dollars.7 Advertiser Unilever TeliaSonera Suomi-Soffa Elisa L’Oreal Toyota Motor Corp.6 40.6 -8.6 1. 2007 $80. Tesco Vodafone Meteor Mobile Communications Heineken Kellogg Co.0 3.1 18.4 0.3 50.7 -22. dollars.7 0.5 37. Opap Figures are in millions of U.1 18.5 2006 % chg $25.9 12.9 213.6 47.5 215.4 26.4 Advertiser Metro Group Volkswagen Procter & Gamble Co.6 45.4 -12.1 23.

3 15.1 2.0 11.lv December 8.6 577.3 84. Figures are in millions of U.3 24.0 59. dollars.S.2 8.yu Norway Nielsen Global AdView http://www.1 22.3 11.4 161.9 38.0 112.3 25.6 57.5 32.9 101.4 38.0 8.8 6.4 1.4 118.7 40.4 10.7 41. (OTE)5.expert-monitor.8 55.9 Advertiser Procter & Gamble Co.6 10.1 30.4 Nectar Backa Palanka 7.1 Advertiser Unilever Procter & Gamble Co.5 70.9 51.5 1. an AGB Nielsen Media Research licensee http://www.4 2006 % chg $44.S.8 15.1 74.8 64.tnsmi.1 Figures are in millions of U.3 26.9 57.3 28.7 39.pl Serbia AGB Nielsen Media Research http://www.8 1. 2007 $41.5 51.5 26.3 71.0 2006 % chg $33.S. dollars.6 13.2 22.8 87.8 1.7 56.9 2006 % chg $47.6 30.2 8.5 21.8 625.mediana.5 85.si Advertiser 2007 2006 % chg $2.4 6.3 66.8 102.5 26.ro Slovak Republic TNS A-Connect http://www.4 58.2 16.0 26.7 71.8 105.0 52.6 27.S. 2007 2006 % chg 37. Henkel Telekom Slovenije Reckitt Benckiser Mercator L’Oreal Mars Inc.4 2. .2 8.2 37.2 NA 21.5 54.1 23.4 19. dollars.2 $132.6 25.6 44.0 2006 % chg $48. Macedonia AGB Nielsen Media Research and SMMRI Skopje http://www.0 52.5 24. dollars.5 88.1 18.4 50.4 44.tns-gallup.3 55.6 14.S.0 65.6 91.8 0.0 18.4 5.5 67. dollars.6 30.9 134.4 48.2 NA NA NA 22.6 32.9 $206.4 38.9 20.4 96.S.5 97.3 12.3 85.6 60.5 5. Telekomunikacja Polska Figures are in millions of U. discounted by AA.4 28.2 37.0 15.7 82.8 30.6 NA 37.6 13.agbnielsen.6 33.3 21. 5.6 46.5 17.6 6.3 55.9 12. Henkel Hellenic Telecommunications Org.4 $196.4 8.1 26.5 37.3 9.4 46.2 6. Unilever L’Oreal Coca-Cola Co.7 14.0 13.1 Deutsche Telekom $11.7 17.3 125.5 59. $190.com/ Romania Alfa Cont http://www.8 15.7 14. dollars.7 31.1 11.6 9.4 3.6 59.0 8.2 101.0 57.8 NA 300.S.8 15.3 69.7 Advertiser Procter & Gamble Co.6 1. 2007 $31. dollars. Moldcell Efes Breweries France Telecom Moldtelecom Unilever Patria Nestle Kraft Foods Mobias Banca S.0 86.9 50.4 111.4 31.7 220.4 27.5 55.1 Hedi’S Market 8. Mars Inc. dollars.4 24.7 105.4 4.0 46. Figures are in millions of U.6 53.4 12.8 Kia Motors Corp.alfacont.8 1.6 30.7 Vodafone 5.2 32.com/ Russia TNS Russia http://www.7 64.0 14. discounted by AA.5 26.5 46.6 8.8 51.6 Hellenic Telecommunications Org.8 94.cz/ Advertiser Procter & Gamble Co.0 23.8 Fiat 5.4 39. Tele2 TeliaSonera Unilever Reckitt Benckiser Coca-Cola Co.S.7 30.9 73.2 2006 % chg $1.2 36.3 10.5 21.4 15.2 37.7 66.3 Advertiser Procter & Gamble Co.5 6.9 8.net Advertiser Procter & Gamble Co.6 NA 73.6 26.5 46.6 2006 % chg $25.6 52.0 35.5 36.9 38.9 $104.0 583.5 6.5 22.4 Figures are in millions of U.2 Unilever 9. dollars.8 35.5 45.8 Advertiser Procter & Gamble Co.7 20.md Poland Expert Monitor (TNS Media Intelligence) www.7 0.8 NA NA 0.8 103.9 12.8 Coca-Cola Co.8 31.4 15.8 24.4 108.0 $163.7 73.6 83.8 153.8 1.4 55.5 3.9 89.6 143. 2007 $3. Reckitt Benckiser 2007 2006 % chg 15.agbnielsen.9 20. Danone Group Colgate-Palmolive Co.4 93. (OTE) Nestle France Telecom 2007 $81.0 16. 11.S.7 20.7 NA NA 334.9 34.3 8.7 24.6 84.0 43.S.6 12.1 12. Albert Heijn Mars Inc.5 5.5 12.2 13.0 9.4 23.6 22.4 1.nielsenglobaladview.0 19.6 48.4 50.7 111.9 20.1 49.1 13.8 Procter & Gamble Co.4 52.6 16. Figures are in millions of U.1 10.2 13.1 30.1 17.ru Slovenia Mediana http://www. Tele2 TeliaSonera Reckitt Benckiser Henkel Danone Group Svyturys-Utenos Alus Studio Moderna Unilever Coca-Cola Co.5 1.A.3 111. Rema 1000 Figures are in millions of U.9 28.3 Advertiser Deutsche Telekom France Telecom Telefonica Procter & Gamble Co.4 54.5 11.9 25.0 1.4 23.7 48. Henkel L’Oreal Bite Mars Inc.8 84.1 46.2 10. Henkel Unilever Reckitt Benckiser L’Oreal Nestle Kraft Foods Figures are in millions of U.4 26.8 82.0 5.2 16.1 19. Tchibo Holding Telenor Vodafone Drzavna Lutrija Srbije Unilever Figures are in millions of U.3 33.9 3.9 18.7 2006 % chg $36.co.8 11.7 31.7 12. dollars.smmri.6 10. dollars.2 60.tns.S.5 27.1 157.2 NA Advertiser Telenor Lilleborg As Royal Ahold L’Oreal Norsk Tipping As Expert Tele2 Tine Ba Steen Bertel O.7 70.6 23.8 41.4 13.2 25.nielsenglobaladview.4 40.2 Advertiser Unilever Procter & Gamble Co.agb.7 11.0 22. 2007 $80.9 23.2 48.8 202. L’Oreal Unilever Henkel Danone Group Vimpel-Communications Wimm-Bill-Dann Coca-Cola Co. discounted by AA. Kras Ammerzoden 2007 2006 % chg 15.1 12.8 23.GLOBAL MARKETERS: Top 10 Global Marketers by Country Latvia TNS Latvia/TNS Media Intelligence http://www.3 48. Royal KPN L’Oreal Tchibo Holding Reckitt Benckiser Sara Lee Corp.net and http://www.2 58.9 136.1 22. 9.8 18.S.4 5. 2008 | Advertising Age | 12 Moldova TV MR MLD SRL.7 50.7 52.6 30.2 57.4 26. Telekom Austria Tchibo Holding Edeka Zentrale Figures are in millions of U.4 17.0 15.lt Netherlands Nielsen Global AdView http://www.9 7.0 $142.1 Advertiser Procter & Gamble Co.9 75. Figures are in millions of U.2 4.3 Lithuania TNS Gallup/TNS Media Intelligence http://www.9 41.0 Figures are in millions of U.8 0.9 134.7 14.7 50.9 107. dollars. 2007 2006 % chg 27. 2007 $75.7 1.5 $237.9 3. 2007 $46.0 90.3 54.0 32. Henkel Telekom Srbije Anheuser-Busch InBev Coca-Cola Co.1 34.6 32.5 NA 107.4 NA 0.tns-global.3 247.9 61.2 27. Deutsche Telekom Polkomtel France Telecom L’Oreal Nestle P4 Mars Inc.5 0.

8 -53.7 49. dollars.3 15.6 -5. $347.5 2006 % chg $10.8 4.ibope.4 88.9 41.infoadex.7 84.8 20.9 89.2 KF (Swedish Cooperative Union) 103.8 52.3 13.0 21.9 18.9 8.S. Vodafone 2007 2006 % chg 33.5 Figures are in millions of U.0 49.7 8.3 30.9 43.0 260.1 12.0 45.4 37.0 14.8 9.2 160.8 79.1 5.1 2006 % chg $56.5 34.0 $207.2 122.3 90.0 18.3 46.S.8 109.7 187. http://www.8 NA NA NA 1.5 53. dollars.8 54.5 10.ibope.7 19.7 184.6 7.3 Unilever 285.8 -44.0 65.0 L’Oreal 58.8 2.9 51.com.2 13. Postobon Tecnoquimicas Quala Nacional de Chocolates 2007 $11. discounted by AA.7 General Motors Corp.2 15.9 Volkswagen 47.9 83.3 45.2 60.3 -0.8 65.1 2006 % chg $2.2 196.0 18.7 -46.0 8.3 NA 17.1 16.3 73.6 39.6 Tele2 61.2 201. SC Johnson Nestle Ecusa Distrib.6 19.9 2.9 9.1 48.2 28.5 16. $462.br Guatemala Ibope http://www.4 -1.1 -7. Telefonica Comercial E.8 21.1 7. discounted by AA.6 33.5 72.3 35.3 25.3 2. dollars.3 84.nielsen. dollars.0 18.8 26.5 Advertiser Procter & Gamble Co.7 49.9 56.0 152.4 51.6 Advertiser Bancolombia America Movil SABMiller Unilever Colgate-Palmolive Co.4 -44.9 Figures are in millions of U.nielsenglobaladview.1 44.1 19. Vivo Abril America Movil 2007 2006 % chg 39.8 L’Oreal 236.tr LATIN AMERICA Argentina Ibope http://www.2 L’Oreal 65.7 15.9 42. Unilever Reckitt Benckiser Coca-Cola Co.7 27.2 21.8 10.5 45.8 NA 40.2 17.com. Switzerland Nielsen Global AdView http://www.5 201.6 109.2 8.4 52.S.6 15.3 64.7 74.9 162.1 11.2 10.2 -31.1 28.4 10.8 105.3 51.0 -1.2 137.2 52.0 Advertiser Casas Bahia Unilever Caixa Anheuser-Busch InBev Fiat Ford Motor Co.0 12.4 Coop 153.6 19.sifo.0 73.com/ Brazil Ibope http://www.5 58.S.9 76.1 Nestle 158.3 35.4 65.7 29.1 29.6 40.7 4. 2007 2006 % chg Advertiser Unilever Danone Group Clasificados SC Johnson Procter & Gamble Co.nielsenglobaladview.5 100.3 25. dollars.S.0 64.S.9 44.5 42.4 Procter & Gamble Co.6 17.6 577.br Advertiser 2007 2006 % chg 8.6 72. 2008 | Advertising Age | 13 Turkey Nielsen Co.7 NA 21.4 170. dollars.4 Swisscom 60.0 $177. discounted by AA.6 9.8 $173. Sweden Sifo Research International http://www.6 51.1 -6. dollars.1 22.2 NA 2.S.6 5.ibope.7 2.1 9.com.1 -5.3 12. America Movil PepsiCo 2007 $2.3 40.6 $313.4 14.2 -54.0 NA NA 66. y Servicio D&S 2007 $15.1 76.4 63.S.ibope.1 76.6 123.5 23.3 10.9 7.1 NA NA NA 27.br Advertiser El Corte Ingles Telefonica Volkswagen Procter & Gamble Co.S.3 60.3 NA 17.3 49.8 177.5 79.3 NA -49.1 2006 % chg $22.4 3.2 93.8 NA NA 36. discounted by AA.9 -48.5 124.0 31.se United Kingdom Nielsen Global AdView http://www.3 15.0 $381.5 27.3 23.S. $437.3 37.es December 8.1 97.com.5 5.4 NA 81.8 24.2 -53.2 45.6 Figures are in millions of U.4 152.5 84.5 101.1 93.6 55.3 Elgiganten 55.2 Figures are in millions of U.2 Reckitt Benckiser 179.br Colombia Ibope http://www.9 94.4 $389. .ibope.8 40.5 8.4 160. Figures are in millions of U.4 Volkswagen 165.1 18.9 69.4 83.2 18.5 6.2 70.0 70.0 30.4 2.7 NA NA Royal Ahold $129. 52.7 -45.0 -10.0 17.7 Advertiser 2007 2006 % chg 21.6 Unilever 82.1 124.2 Volkswagen 37.6 79. Ulker Vodafone ETI Koc Holding PepsiCo Is Bankasi Figures are in millions of U. dollars.5 14. Procter & Gamble Co. discounted by AA.9 25.7 2.8 2.4 COI Communications 299.2 40.8 6.com/ Chile Ibope http://www. Figures are in millions of U. General Motors Corp.C.3 91.9 72.9 109.6 $236.com.9 Figures are in millions of U.2 5.8 Figures are in millions of U.8 33.br Mexico Ibope http://www.0 Nestle 61.3 Renault 30.3 2.2 8.7 88.8 Advertiser Unilever Falabella Paris Procter & Gamble Co.1 23.0 DFS 178.0 112.3 110.4 Advertiser Telgua Cines Unilever Colgate-Palmolive Co.4 11.3 144.br Advertiser 2007 2006 % chg 24.6 180.4 181.5 22.0 305.8 2. discounted by AA.5 Ford Motor Co.3 130.1 PSA Peugeot Citroen 33.7 4.6 70.7 46.2 $295. Procter & Gamble Co.2 NA Advertiser Televisa Group Television Azteca Orfeon Procter & Gamble Co.4 14.6 68. Figures are in millions of U.4 42.9 Unilever 35.4 7.1 Procter & Gamble Co. 51. dollars. dollars.7 British Sky Broadcasting Group 228.8 5. Pres De La Rep Mex Unilever Organizacion Bimbo Lab Genomma Radiomovil Dipsa Colgate-Palmolive Co. 2007 2006 % chg Federation of Migros Cooperatives$215. L’Oreal PSA Peugeot Citroen Danone Group France Telecom Ford Motor Co.4 8.0 108. Varios Grafica Telecom Argentina Cencosud Editorial Agea PepsiCo 2007 $77.3 16.5 $119.4 151.6 132.9 41.3 27.9 237.2 44. discounted by AA.3 231.com.1 28.4 140.8 27.7 7. Figures are in millions of U.5 70.com. Canal 3 Telepromos Televisiete Procter & Gamble Co.5 2.1 253.ibope. 69.S.8 47.5 TeliaSonera 103.8 138.2 16.GLOBAL MARKETERS: Top 10 Global Marketers by Country Spain InfoAdex (a TNS partner) http://www.6 50. dollars.5 2. 168.C.

9 0. dollars.8 1.0 6.4 18.9 12.7 7.6 6. 2007 $31.0 16.S.4 2. Nawras Telecom Muscat Festival Bank Dhofar Khareef Salalah National Bank of Oman Omantel Figures are in millions of U.S.8 2.0 1.S.5 12.com/ Israel Ifat 2007 $34.2 3.0 37. 2008 | Advertising Age | 14 MIDDLE EAST Bahrain Advertiser Batelco Zain Bahrain International Circuit PepsiCo General Motors Corp.9 171.0 4.2 15.7 1.com/ Kuwait Pan Arab Research Center http://arabiandemographics.4 24.9 2.0 4.5 0. 2007 $6. Co-Op.8 NA 1. dollars.0 210.5 9.3 -24.0 1.com/ Pan Arab Research Center http://arabiandemographics.8 2.8 1. McDonald’s Corp.4 14.8 9.0 1. Toyota Motor Corp.ibope.1 1.7 6.5 4.9 82. National Commercial Bank Al Marai Toyota Motor Corp.4 -16.0 10.1 -41.0 19.6 70.4 27.5 1. dollars.7 1. Gulf Bank Zain Kuwait Finance House Figures are in millions of U.5 NA NA .8 14.8 -18.1 0.7 9.7 165. Emaar Figures are in millions of U.1 1.9 6.9 2006 % chg $0.3 4.S.5 1.0 0.1 51.7 14.7 -32.4 15.2 -16.1 Advertiser Q-Tel Qatar National Bank Doha Bank The Pearl Qatar Commercial Bank of Qatar Qatar Islamic Bank Supreme Education Col.iniquus.0 15.0 11.1 NA NA Advertiser Procter & Gamble Co.iniquus.7 -18.6 1.7 22.6 95.1 1.5 20.3 9. discounted by AA.3 Advertiser Oman Internationall Bank Oman Mobile Bank Muscat Toyota Motor Corp.8 18. dollars.iniquus. Sama Telecom Figures are in millions of U.0 9. dollars.0 13.0 -50.3 0.0 12.7 20.6 15.1 47.6 283.S.iniquus.9 6.5 NA 1.5 NA NA 2.5 Advertiser Bezeq Strauss-Elite Procter & Gamble Co. dollars.iniquus.iniquus.0 5.0 2006 % chg $2.0 13.7 4.com/ Oman Pan Arab Research Center http://arabiandemographics.7 Figures are in millions of U.0 15.1 2.1 5.9 -1.5 -1.0 357. Haribua Hakahol Electra Tnuva Figures are in millions of U. Unilever National Bank of Kuwait Wataniya Telecom Toyota Motor Corp. 2007 $59.S.2 -11.5 -36.0 16.9 176.1 6.1 0.2 5.3 66.1 2. Puerto Rico Mediafax http://www.Group Telecom Egypt PepsiCo National Bank of Egypt Theatre Art.0 21.3 4.0 1.7 15.br Egypt Pan Arab Research Center http://arabiandemographics.8 Advertiser Saudi Telecomm Etihad Etisalat Co.9 2.2 1.4 17. Chrysler Seef/Saar/Jazira Vodafone Ahli United Bank Figures are in millions of U.5 7.ibope.9 3. General Motors Corp.9 10.2 1.com/ Advertiser Unilever Gateway Telecomunications Varios Particulares Telecom Argentina Telecel Gobierno Nacional Cervepar Tchibo Holding America Movil SC Johnson 2007 $2.6 21.2 21.5 34.3 8.0 14. Qatari Diar Americana Figures are in millions of U.7 4.9 NA 3.3 16. dollars.1 0.3 NA 1.9 32. Walgreens Toyota Motor Corp.4 1.5 5.7 5.0 15.7 7.5 3.4 8.1 2.7 46.2 3.3 NA NA 9.7 0.S.9 43.0 29.4 27.6 7.1 3.1 Lebanon Pan Arab Research Center http://arabiandemographics.2 14.5 NA 17. 2007 $24. 2007 $15.5 6. dollars.8 30.4 2.2 1.4 29.0 300.1 6.4 10.4 15. Reckitt Benckiser Figures are in millions of U. dollars. Byblos Bank Toyota Motor Corp.3 11.2 NA NA 16.4 27. Nissan Motor Co.House Procter & Gamble Co. 2007 $31.6 21.2 12.5 11.2 4.2 6.4 Advertiser Mobinil Etisalat Vodafone Talaat Moustaf.7 Advertiser France Telecom Arab Bank Umniah Zain Jordan National Fastlink Housing Bank Mobilecom Procter & Gamble Co.4 3.6 1.1 7.0 7.7 4.iniquus.7 6.8 0. Televisa Group Sears Holdings Corp.0 16.4 2.6 2006 % chg $2.3 69.8 2006 % chg $6.6 7.2 1.9 7.4 -22.br December 8.mediafaxpr.9 19.9 -1.0 2006 % chg $35.4 5.4 2006 % chg $5.3 55.6 19.9 0.6 10.5 4.7 1.0 NA NA 1.8 17.8 434.0 13.9 NA 17.4 4. General Motors Corp.8 2.5 5.9 6.1 -2. 2007 $6.6 14.9 231.com.5 6.1 10.com/ Advertiser Procter & Gamble Co.7 13. France Telecom Supersal Cellcom Coca-Cola Co.3 85.0 16.0 59.2 2006 % chg $32.0 2006 % chg $20.1 10.0 6.5 6.2 5.6 NA NA NA NA 2007 $2.3 -8.8 87.0 1.1 2.3 13.9 1.0 17.4 3.3 5.2 43. Jordan Pan Arab Research Center http://arabiandemographics.8 2.0 7.2 3.1 5.3 -10.com.2 4.iniquus.1 NA NA 2.2 6.4 22.1 7.0 8.4 141.2 -3.1 1.7 NA NA NA NA 3.0 2006 % chg $22.5 16.9 93.0 18.S.2 2.9 -2.com/ Advertiser Cable & Wireless Televisora Nacional Medcom Dist Comercial Chacal Sa Cable Onda TV Shopping Telefonica Nestle Premier Marketing Figures are in millions of U.GLOBAL MARKETERS: Top 10 Global Marketers by Country Panama Ibope http://www.0 2. dollars.9 3.4 363.4 2.S.9 8.8 26.0 1.2 NA NA 1.5 -14.9 -36.0 4.5 Paraguay Ibope http://www.0 0.5 NA NA 3.0 5. dollars. Samba Al Riyadh Bank Procter & Gamble Co.0 -8.S.0 18.6 2.6 NA NA 4.3 -27. Zain Henkel Blom Bank Mars Inc.1 18.9 16.2 5. Figures are in millions of U.8 1. dollars.2 25.0 2.S.3 7.0 15.2 13.8 1.com/ Saudi Arabia Pan Arab Research Center http://arabiandemographics. L’Oreal PepsiCo Coca-Cola Co.9 NA NA 3.9 2006 % chg $2.4 972.S.7 1.1 2.com/ Qatar Pan Arab Research Center http://arabiandemographics.1 14.1 2.6 5.8 NA -13. 2007 $5.5 34.9 1.8 32.0 9.7 21.9 13.1 -16.9 21.0 2.2 6.6 9.3 0.1 24.2 3.0 Advertiser Procter & Gamble Co.4 45. Yum Brands Caribbean Restaurant Suncom Wireless AT&T Banco Popular Figures are in millions of U.0 16.5 13.2 1.9 76.3 4. 2007 $12.7 -14.4 0.7 NA NA NA NA 4.1 NA 33.8 -3. 2006 % chg $34.0 2006 % chg $9.

9 -5.4 64.3 2.5 0.3 12.3 14.4 -6. 2006 % chg NA NA NA NA NA NA NA NA NA NA NA NA 0.com/ Advertiser Etisalat Du Dubai Holding Watani Yum Brands Better Homes Unilever Emaar General Motors Corp. .3 1.7 9.3 NA NA Advertiser Procter & Gamble Co.0 18.4 1.5 49.6 0.8 Telus Corp.2 1.0 4. Go to http://adage.GLOBAL MARKETERS: Top 10 Global Marketers by Country Syria Pan Arab Research Center http://arabiandemographics.9 -35.S. GlaxoSmithKline 2007 $3.1 0. $179.2 NA 29. ad spending.2 0.1 93.3 2006 % chg $1. Johnson & Johnson Walt Disney Co.516.1 0.tns-mi.3 NA 2007 2006 % chg 2.5 -0.1 Advertiser Sabafon Why MTN Group Science & Tech.2 Procter & Gamble Co. in millions of dollars.8 250. dollars.3 0.1 0. June 23). See notes on Page 4.5 -2.6 1. DATA 2007 $0.com/ December 8.3 17.1 2.5 NA NA 5.3 Ford Motor Co.1 0.com/ U.7 22.S.0 1.341.1 9.2 0. Univ.1 0. dollars.926.7 9.8 12.4 99.5 2.8 0.1 -10.7 2006 % chg $9.2 2.1 1.9 Provincial Government Lotteries 80. 102.S.0 95.0 2006 % chg $3.4 61.426.9 $175.5 0.2 0. 84. 2007 $1.nielsenglobaladview. TNS Media Intelligence* http://www. 2008 | Advertising Age | 15 CANADA AND U.The ranking and an interactive database featuring profiles of the top 100 can be found in the DataCenter on AdAge.2 5.4 -5.5 General Motors Corp.2 35.208.4 0.700.2 0.0 0.2 9.144.6 15. Time Warner Ford Motor Co. 73. Dubai Care Figures are in millions of U.iniquus.2 50.8 9.2 -14.5 L’Oreal 64.3 77.416.0 83.3 -2.2 62.3 0.1 151.7 26. Tadamon Islamic Yemen Mobile PepsiCo Figures are in millions of U. Canada Advertiser Nielsen Global AdView http://www.8 3.4 0.3 5.9 1.4 BCE 117.6 64.6 0. Al Hamadani Dilsi Coca-Cola Co.313.327.1 -4.com.1 7.3 0.421. 76.1 0.S.S.1 Canada Other Ministries/Crown Corp. Yemen Pan Arab Research Center http://arabiandemographics. dollars.7 298.com/ Advertiser PepsiCo Syriatel Vag Nokia Corp.iniquus.iniquus.7 26.2 1.1 Figures are in millions of U.8 243.9 1. *Nielsen also monitors U.245.com/marketertrees08.S.4 11.737.7 NA NA Ad Age annually publishes a ranking of the 100 Leading National Advertisers (AA.700.3 -68. United Arab Emirates Pan Arab Research Center http://arabiandemographics.2 1.6 10.3 -2. Damascus International Samsung Group Areeba Volkswagen Banque Audi MTN Group Figures are in millions of U.4 71.1 283.3 9.653.4 0.6 1.2 0.S.2 0.828.3 0. 2007 $34.252.1 Johnson & Johnson 72.3 36.9 41. dollars.com/ ABOUT THE U.061.1 NA NA 0.8 0.6 78.1 -22.7 1.4 0.0 -1.3 2.That ranking is based on combined measured media figures (shown above) and estimated unmeasured advertising spending (not shown).8 1.S.6 13.387. AT&T Verizon Communications General Motors Corp.0 3.6 Figures above are measured media only.9 Rogers Wireless Division 63.187. Sprint Nextel Corp.1 8.

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