Distribution Strategy

Roll nos: 20, 21, 22, 23, 24

California .Introduction ‡ World's largest chain of hamburger fast food restaurants ‡ Serving more than 58 million customers daily ‡ The business began in 1940. by brothers Richard and Maurice McDonald in San Bernardino.

McD s Distribution Intensity Exclusive distribution: Uses protected territories for distribution in a given geographic area. Franchises are considered exclusive McDonalds Burgers only in McDonalds franchises. .

McDonalds India works with 38 different suppliers on a long term basis and several other stand alone restaurants for its various other requirements ‡ Cold Chain was one of the unique concepts of McDonalds supply chain in India .‡ McDonalds spent Rs 400 Crore to set up its delivery mechanism before any joint ‡ Today.

Mumbai. Bangalore .Distribution India Strategy ‡ McDonald s Indian supplier partners ‡ McDonald s commitment to sourcing products within india ‡ Distribution centers: Noida. Kolkata.

. .Channel Structure Contractual VMS(vertical marketing system): ‡ It consists of independent firms at different levels of production and distribution joining together to gain economies of scale ‡ Franchisee signs an agreement with McD agreeing on various stipulations after which he gets training and the right to use the name.

soft serve mix and Milk shake mix ‡ Cremica industries: Buns. Ltd: Chicken and vegetable products.McDonald India s Channel Members ‡ Amrit Foods: dairy mixes. biscuits. . Liquid condiments and batter ‡ Dynamix dairy: Cheese ‡ Trikaya agriculture: Fresh Iceberg lettuce ‡ Vista processed food Pvt.

McDonald s Distribution Partner Radhakrishna Foodland Salient strenghts ‡ One stop shop for all distribution management services ‡ Dry and cold storage facility(upto -22 temp) ‡ Effective process control for minimum distribution cost .

google.scribd.References ‡ ‡ ‡ ‡ www.com Business India 1999 .com www.com www.slideshare.

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