Coca-cola

INDUSTRIAL VISIT REPORT
ON 27TH OCTOBER 2010, We 60 students and 2 faculty went for industrial visit to coca-cola plant, bidadi, banglore.

INTRODUCTION
Administrative management, MBA faculty managed a industrial visit tour to a batch of 60 STUDENTS OF MBA TO coca cola. we all student went to coca-cola company by college bus. It was located IN BIDADI at mysore road on outskirts of banglore. we all students enjoyed a lot on the way. In industry premises, we meet soudha mini mam. she was working there from past seven years. she was experienced and intelligent lady. she told us about every activities happening in the plant. she cleared ours every doubts and allowed us to go inside the work place. she was with us, when we are at the work floor.she was explaining each and every thing,which we were seeing. The plant which we visited was spreaded over 16 acres. it was having 8 production lines and total assets of 350 crores.It produces 60,000 cases per day.Retainable glass bottles are produced at a rate of 600/day.plastic bottles have production capacity of 200/day.200 Maaza bottles are produced in 1 minute and kinley production is 185/minute. The largest plant in INDIA is at Darsha(gaziyabaad),up. which is having 10 production lines. In india cane coca-cola is produced in pune only. Coca-cola has 400 products and capturing the market of more than 200 countries.

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whose marketing tactics led Coke to its dominance of the world soft-drink market throughout the 20th century. with others including Caffeine-Free Coca-Cola. on occasion. Coca-Cola was bought out by businessman Asa Griggs Candler. which is the largest single Coca-Cola bottler in North America and western Europe. Diet Coke Caffeine-Free. distribute and merchandise Coca-Cola to retail stores and vending machines. or sodium benzoate. Coca-Cola Cherry. The most common of these is Diet Coke. The bottlers. The Coca-Cola Company also sells concentrate for soda fountains to major restaurants and food service distributors.[2 Administrative management college . lime or coffee. The company produces concentrate. In response to consumer insistence on a more natural product. Coca-Cola Zero. The bottlers then sell. Coca-Cola Vanilla. produce finished product in cans and bottles from the concentrate in combination with filtered water and sweeteners. and is often referred to simply as Coke (a registered trademark of The Coca-Cola Company in the United States since March 27. and special editions with lemon.It is produced by The Coca-Cola Company of Atlanta. and vending machines of more than 200 countries. Originally intended as a patent medicine when it was invented in the late 19th century by John Pemberton. restaurants. which is then sold to licensed Coca-Cola bottlers throughout the world. The company has stated that it plans to remove E211 from its other products. including Sprite and Oasis. The Coca-Cola Company has. 1944). Georgia . Such bottlers include Coca-Cola Enterprises. introduced other cola drinks under the Coke brand name.Coca-cola COMPANY PROFILE Coca-Cola is a carbonated soft drink sold in the stores. who hold territorially exclusive contracts with the company. as soon as a satisfactory alternative is found. the company is in the process of phasing out E211. the controversial additive used in Diet Coke and linked to DNA damage in yeast cells and hyperactivity in children.

Coca-cola Contents y y y y y y 1 History o 1.2 21st Century 2 Production o 2.2 Formula of natural flavorings 3 Local competitors 4 Advertising o 4.1 Holiday campaigns o 4.1 Ingredients o 2.2 Sports sponsorship o 4.1 New Coke o 1.3 In mass media 5 Health effects 6 Criticism Administrative management college .

Pemberton claimed Coca-Cola cured many diseases. but Coca-Cola management was unprepared for the public's nostalgia for the old drink. neurasthenia. on May 8. in order to force his two competitors out of the business. Margaret Dozier and Woolfolk Walker. under the name Coca-Cola Classic on July 10. and impotence. 1985. Coca-Cola. Pemberton responded by developing Coca-Cola. and subsequent analysis has indicated John Pemberton's signature was most likely a forgery as well. Atlanta and Fulton County passed prohibition legislation. Georgia. in 1914. John Pemberton declared that the name "Coca-Cola" belonged to Charley. Administrative management college . essentially a nonalcoholic version of French Wine Coca. headache. amid much publicity. but the other two manufacturers could continue to use the formula. Follow-up taste tests revealed that most consumers preferred the taste of New Coke to both Coke and Pepsi. Candler sold his beverage under the names Yum Yum and Koke. 1886. including morphine addiction. However.Coca-cola History In 1886.The first sales were at Jacob's Pharmacy in Atlanta. The company gave in to protests and returned to a variation of the old formula. which were popular in the United States at the time due to the belief that carbonated water was good for the health. So. attempted to change the formula of the drink with "New Coke". in the summer of 1888. Dozier came forward to claim her signature on the bill of sale had been forged. leading to a backlash. After both failed to catch on. Candler purchased exclusive rights to the formula from John Pemberton. Candler set out to establish a legal claim to Coca-Cola in late 1888. New Coke On April 23.It was initially sold as a patent medicine for five cents a glass at soda fountains. 1985. Pemberton ran the first advertisement for the beverage on May 29 of the same year in the Atlanta Journal. dyspepsia.

In 2007. due to a dispute over wholesale prices of Coca-Cola products." On July 5. leading to the name CocaCola (the "K" in Kola was replaced with a "C" for marketing purposes). Coca-Cola Zero. Use of stimulants in formula When launched Coca-Cola's two key ingredients were cocaine (benzoylmethyl ecgonine) and caffeine. it announced another diet product. sweetened partly with a blend of aspartame and acesulfame potassium.Coca-cola 21st Century On February 7. In November 2009. 2005. In April 2007. marketed as "Diet Coke Plus. the name "Coca-Cola Classic" was changed back to "Coca-Cola. Administrative management college . the Coca-Cola Company announced that in the second quarter of 2005 they planned to launch a Diet Coke product sweetened with the artificial sweetener sucralose.On March 21. Coca-Cola stopped printing the word "Classic" on the labels of 16-ounce bottles sold in parts of the southeastern United States. niacin. and zinc. B12. The cocaine was derived from the coca leaf and the caffeine from kola nut. eliminating the need to differentiate between the two. Costco stopped restocking its shelves with Coke and Diet Coke.The change is part of a larger strategy to rejuvenate the product's image. it was revealed that Coca-Cola would resume operations in Iraq for the first time since the Arab League boycotted the company in 1968. 2005. in Canada. magnesium.The formula remained unchanged. 2005. In January 2009. Coca-Cola began to sell a new "healthy soda": Diet Coke with vitamins B6." The word "Classic" was truncated because "New Coke" was no longer in production. the same sweetener currently used in Pepsi One.

the ingredient label states "Flavourings (Including Caffeine). hoping to force Coca-Cola to remove caffeine from its formula.5 percent caffeine. but in 1903 it was removed. Bolivia. Coca-Cola did once contain an estimated nine milligrams of cocaine per glass. in 1912 the U. After 1904. which it sells to Mallinckrodt.To this day.Coca-cola Coca cocaine Pemberton called for five ounces of coca leaf per gallon of syrup. Besides producing the coca flavoring agent for Coca-Cola. Kola nuts caffeine Kola nuts act as a flavoring and the source of caffeine in Coca-Cola. to a lesser extent.S. a St. Subsequently. In 1911. for example. the U.Coca-Cola still contains coca flavoring. government initiated United States v. Forty Barrels and Twenty Kegs of Coca-Cola. Louis. Pure Food and Drug Act was amended. instead of using fresh leaves. New Jersey. a significant dose. In Britain. Missouri pharmaceutical manufacturer that is the only company in the United States licensed to purify cocaine for medicinal use. In the United States. Candler claimed his formula (altered extensively from Pemberton's original) contained only a tenth of this amount. adding caffeine Administrative management college . in 1891.S. Coca-Cola started using "spent" leaves ² the leftovers of the cocaine-extraction process with cocaine trace levels left over at a molecular level.which it obtains mainly from Peru and."Kola nuts contain about 2 percent to 3. The case was decided in favor of Coca-Cola. Stepan Company extracts cocaine from the coca leaves. are of bitter flavor and are commonly used in cola soft drinks. Stepan Company is the only manufacturing plant authorized by the Federal Government to import and process the coca plant. Coca-Cola uses as an ingredient a cocaine-free coca leaf extract prepared at a Stepan Company plant in Maywood.

0 grams potassium. while Caffeine-Free Coca-Cola and Diet Coke Caffeine-Free contain 0 mg. approximately 10 teaspoons). 0 grams fat. the Trust Company. was the underwriter for the Coca-Cola Company's initial public offering in 1919.Coca-cola to the list of "habit-forming" and "deleterious" substances which must be listed on a product's label. Administrative management college . Formula of natural flavorings Main article: Coca-Cola formula The exact formula of Coca-Cola's natural flavourings (but not its other ingredients which are listed on the side of the bottle or can) is a trade secret. Coca-Cola contains 46 mg of caffeine per 12 fluid ounces. A popular myth states that only two executives have access to the formula. in addition to the prescribed duo.The truth is that while Coca-Cola does have a rule restricting access to only two executives. 50 mg of sodium. with each executive having only half the formula. The original copy of the formula is held in SunTrust Bank's main vault in Atlanta. each knows the entire formula and others. Its predecessor. Caramel (E150d) Natural flavorings. and 140 calories. Ingredients y y y y y Carbonated water Sugar (sucrose or high-fructose corn syrup depending on country of origin) Caffeine Phosphoric acid v. A can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all from sugar. have known the formulation process.

when Coca-Cola and Diet Coke began to outpace its sales. The Coca-Cola Company purchased Thums Up in 1993. emblazoned with the Coca-Cola name and decorated with electric lights. due to a United States embargo. is served in Cuba instead of Coca-Cola. Corsica Cola. In Iran and many countries of Middle East.On the French island of Corsica. RC Cola is an inexpensive competitor. Julmust outsells Coca-Cola during the Christmas season. In Israel. some local brands compete with Coke. In Turkey. which led The CocaCola Company to purchase the brand in 1999. Mercator. Coca-Cola held a 60. is a growing competitor to Coca-Cola. oliday campaigns The "Holidays are coming!" advertisement features a train of red delivery trucks. the locally produced Irn-Bru was more popular than Coca-Cola until 2005. driving through a snowy landscape and causing Administrative management college . In Slovenia. In some parts of China Future cola is a competitor. In Peru. Zam Zam Cola and Parsi Cola are major competitors to Coca-Cola. a domestic drink.As of 2004. In South and Central America Kola Real. are competitors to Coca-Cola. Classiko Cola.Coca-cola Local competitors Pepsi is usually second to Coke in sales. the locally produced Cockta is a major competitor to Coca-Cola.In India. as is the inexpensive Mercator Cola. French brand Mecca Cola and British brand Qibla Cola. the largest manufacturing company in Madagascar. In Sweden. Pepsi-Cola. Around the world. In the French region of Brittany.Tropicola. Breizh Cola is available. which is sold only in the country's biggest supermarket chain. made by Tiko Group. is a fast-growing competitor to Coca-Cola. is a serious competitor to Coca-Cola in many regions. Coca-Cola ranked third behind the leader. but outsells Coca-Cola in some markets. popular in the Middle East.9% market-share in India. Inca Kola outsells Coca-Cola. known as Big Cola in Mexico.In Scotland. made by brewers of the local Pietra beer. and local drink Thums Up. Cola Turka is a major competitor to Coca-Cola.

was not convinced by Coca-Cola's reintroduction of the advertisement in 2007. the company brought back the campaign after. Most recently. The advertisement fell into disuse in 2001.However. and has been part of the company's global advertising campaign for many years. saying that "I don't think there's anything Christmassy about HGVs and the commercial is too generic. and has been an Olympics sponsor ever since. as the Coca-Cola company restructured its advertising campaigns so that advertising around the world was produced locally in each country. Keith Law.Coca-cola everything that they pass to light up and people to watch as they pass through.The advertisement was created by U. Available in Canada. many consumers telephoned its information center saying that they considered it to mark the beginning of Christmas.S. This corporate sponsorship included the 1996 Summer Olympics hosted in Atlanta. advertising agency Doner. Coca-Cola has released localized commercials for the 2010 Olympics in Vancouver. rather than centrally in the company's headquarters in Atlanta. in 2007. which allowed Coca-Cola to spotlight its hometown. a producer and writer of commercials for Belfast CityBeat." Sports sponsorship Special aluminum bottle designs. one Canadian commercial referred to Canada's hockey heritage and was modified after Canada won the gold Administrative management college . Coca-Cola was the first commercial sponsor of the Olympic games. designed exclusively for the Vancouver 2010 Olympic Winter Games Torch Relay. according to the company. Georgia. at the 1928 games in Amsterdam.

Florida.In addition. environmental destruction. National Basketball Association and the National Hockey League. Coca-Cola has sponsored each FIFA World Cup. monopolistic business practices. In October 2009. the National Football League. Coca-Cola has a long history of sports marketing relationships. Coca Cola is also one of the associate sponsor of Delhi Daredevils in Indian Premier League. its aggressive marketing to children. high levels of pesticides in its products. which over the years have included Major League Baseball. exploitative labor practices. Coca-Cola sponsors the annual Coca-Cola 600 and Coke Zero 400 for the NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord. In fact. as well as with many teams within those leagues. the FIFA World Youth Championship from Tunisia in 1977 to Malaysia in 1997. Coca-Cola was one of the official sponsors of the 1996 Cricket World Cup held on the Indian subcontinent. and other competitions organised by FIFA. 2010 by changing the ending line of the commercial to say "Now they know whose game they're playing". Since 1978. North Carolina and Daytona International Speedway in Daytona. CocaCola is the official soft drink of many collegiate football teams throughout the nation. one FIFA tournament trophy.000 grant to help promote healthy-lifestyle education.Coca-cola medal game on February 28. providing a $500. the partnership spawned sharp criticism of both Coca-Cola and the AAFP by physicians and nutritionists. building plants in Nazi Germany which employed slave labor. Coca-Cola partnered with the American Academy of Family Physicians. Criticism Coca-Cola has been criticized for alleged adverse health effects. was called "FIFA ² Coca Cola Cup". and hiring paramilitary units to murder trade union leaders. Administrative management college . in an effort to improve their image.

The total assets cost was 350 crores. 94% is the water contain which taste changes from place to place.  New and innovated machinery. It was launched in india in 1993. Administrative management college .  The plant we visited was 2nd largest producer in india with 8 production lines. as they maintain very high level of hygienity. 1.Coca-cola Observation and learning Observations Coca-cola is world s largest producer of cold drinks. which are imported and used in production gives very fast production and standard products. It is engaged in many water conservation projects.25 lakhs of Indians are Indian are involved in coca-cola. Each and every drop of coca-cola is pure. It maintains every high standard of hygiene and purity. In company employees are motivated by putting there names on notice board as assets of the month.  High standard of disciple is maintained at work floor          Learning  There is no possibility of pesticides contain in the coca-cola. at agra. The plant which we visited was spreaded in 16 acres of land.  Taste slightly differs from place to place as.

62 Administrative management college .Coca-cola A REPORT ON COCA-COLA BOTTING PLANT Submitted To Ambika Venkatesh Submitted By Parmita Malakar MBA Sem-I.Roll no.

The largest plant in INDIA is at dasha(gaziyabaad). Which is having 10 production lines. up. In company we came to know many things about coca-cola.Coca-cola SUMMARY Administrative management.it produces 60. MBA faculty managed a industrial visit tour to a batch of 60 STUDENTS OF MBA TO coca cola. In india tin coca-cola is produced in pune only. Plastic bottles have production capacity of 200/day.200 majja bottles are produced in 1 minute and kinley production is 185/minute. it was having 8 production lines and total assets of 350 crores.000 cartoons per day. we all students enjoyed a lot on the way. It was located IN BIDADI at mysore road on outskirts of banglore. The plant which we visited was spreaded over 16 acres. Retainable glass bottles are produced at a rate of 600/day. Administrative management college . we all student went to coca-cola company by college bus.

Coca-cola Administrative management college .

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