Types of environment

Internal environment Micro environment Macro environment

Internal environment
Factors internal to the firm Controllable factors because the company has control over these factors

External factors
The external factors on the other hand are by and large beyond the control of a company

Factors of internal environment
Business ethics and moral standards Work environment Business and managerial policies Industrial relations Human resources finances

com petit ors Workers and their union

Micro environ ment

cu sto m ers

Market intermediaries

suppli ers



econo mic

Non economic



Socio- cultural


Demo graphy

Phy sical and tech nolo gical

Political and govt

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