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Published by: Neha Sathyanarayanan on Apr 06, 2011
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Corporate Social Responsibility



´CSR is about how companies manage the business processes to produce an overall positive impact on society.µ .

Responding positively to emerging societal priorities & expectation. Being a good citizen in the community (corporate citizenship). . Balancing shareholder interests against the interest of the wider community.MEANING OF CSR Conducting business in an ethical way & in the interests of the wider community. A willingness to act ahead of regulatory confrontation.

their families. and society at large to improve their quality of life.DEFINITION OF CSR World Business Council for Sustainable Development: ´We define CSR as business' commitment to contribute to sustainable economic development. working with employees. the local community.µ .

European Commission concise its definition as: ´ A concept whereby companies decide voluntarily to contribute to a better society and a cleaner environment. A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis" .

social and environmental concerns in their business operations. Each company should consider how it can enhance the value of its products for society at large. corporate citizenship. ethical standards. also known as corporate responsibility. and international norms. responsible business.CSR IS: Corporate social responsibility (CSR). CSR policy is whereby business would monitor and ensure its adherence to law. sustainable responsible business (SRB). or corporate social performance. CSR is an idea whereby companies integrate economic. .

future generation & on environment. other stakeholders. suppliers. . communities. shareholders. employees.  The organization voluntarily taking advance steps to improve the quality of life for employees & there families as well as for the local community & society.CONCEPT OF CSR  CSR is a concept in which organizations consider the interests of society by taking responsibility for the impact of their activities on customers.

In fact. Around the same time. big international companies also faced anti-corporate sentiments because of environmental and human rights issues.  The phrase has been in wide use since the 1960·s and through the 70·s and 80· discussion of the concept grew. however it has evolved considerably in the last few decades since the phrase ´Corporate Social Responsibilityµ was coined in 1953 with the publication of ¶Social Responsibility of Businessmen· by Howard R.THE EVOLUTION OF CSR  The concept of corporate social responsibility is not brand new. Bowen. . companies faced large scale boycotts of their goods and services to force change.

suppliers. it is now increasingly being accepted as being in the long term interest of corporations. . Organizations as well as consumers are recognizing that companies have a responsibility not only to their shareholders. legislators and the environment. consumers. communities. but also to stakeholders including their employees. Though initially CSR was seen as the moral responsibility of corporate managers.

CSR now represents an organizations contribution to these stakeholders. . the society at large and increasingly the global society in which they operate.

. CSR has evolved to surround employees. climate protection & caring for the environment & sustainable management of natural resources. customers. safety at work. preserving employee rights & discouraging discrimination at workplace. This helps in fostering a healthy environment within the company. CSR activities include providing health & safety measures.In India. The spectrum of CSR includes a number of areas as human rights. consumer protection. From the perspective of the employees. CSR IN INDIA stakeholders & sustainable development or corporate citizenship.

. The running of driver training schools has been undertaken towards this end. TATA implemented social welfare provisions for its employees that have since become the legislative norm.EXAMPLE OF CSR After 1945. Promoting road safety is something MARUTI believes is part of its responsibility for enabling people to make optimum use of automobiles. . fair pricing policies & so on. Csr activities may include commitment to product quality. from the perspectives of customers.

com www.REFERENCES:  www.authorstream.com  www.com  www.wikipedia.marutisuzuki.com .google.

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