IMC plan:1.

)Situational Analysis
-Industry situation -Product situation -Competitive situation -Socio cultural situation -Distribution situation -Promotion situation -Macro enviornmental situation --------------------->evaluate the planning process ---------------------> implement and monitor strategies -------------------> -------------------> ---------------------> budget communication objectives develop IMC strategies

2.)Marketing objectives 3.)Marketing strategies 4.)Implementation tactics 5.)Monitoring and evaluating performance

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