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Presentation to Thurrock Tobacco Control Workshop

Presentation to Thurrock Tobacco Control Workshop

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This presentation was given to a workshop for the Thurrock Tobacco Control Alliance on April 5 2011
More at http://tobaccocontrol.wikispaces.com/Thurrock

This presentation was given to a workshop for the Thurrock Tobacco Control Alliance on April 5 2011
More at http://tobaccocontrol.wikispaces.com/Thurrock

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Published by: socialreporter on Apr 07, 2011
Copyright:Attribution Non-commercial


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How can we turn the Alliance into a network for influence and action with the help of social

Drew Mackie, David Wilcox, John Popham Thurrock Tobacco Control Alliance April 5 2011

We need to think about ...
• The Alliance as a network of partners and projects - map the connections • How to build a stronger network with greater reach and wider involvement • How current and new projects can work better with social media • What support will be needed to achieve that

Networks and how to build them
Drew Mackie

Three network activities

Network Analysis / Design

Networking Network Building

Newbuild Conversion


Network types



Networks can be conversational, cooperative or collaborative

BSN Open Night connections
This network map shows the connections between some organisations attending the Big Society Network Open Night event on July 6 2010 - those that returned questionnaire forms which asked “ who do you work with most?” The map divides into two: •Organisations connected into a wider network (left) •Clusters that do not connect to the wider network (below) Organisations that are most central to the wider network are shown shaded and their centrality scores are shown in a shaded box above and to the right of each node. The mapping was an an experiment to show how the technique might be used to identify key connectors, and where to focus network building. The event was organised at short notice, and not all those attending filled in questionnaires, so the results should be seen as an example of what might be achieved through a more substantial mapping exercise.

Cluster Analysis
shows the clusters of organisation that are more linked gives a clear picture of alliances Shows the main bridges

Berwick upon Tweed regeneration partnership

Skills / Resources Analysis

Partnership Assessment

Network Centrality Indicates how central organisations are, in terms of the flows of information and influence 2 types: closeness (hubs) and betweenness (gatekeepers). Betweenness is generally better for showing the structure of a network Centrality can be compared with the location of skills and resources to assess how effective a network is Clusters of organisations can be identified for joint working

Social media and social reporting
David Wilcox and John Popham

Social media
• Partly places and tools like Facebook, blogs, Twitter • Even more about being open, connecting, having conversations, telling stories • People creating their own content with photos, video as well as text

Social media challenges
• Can officers get online access from work? • Can officers engage publicly online? • What skills and support may people need?

Social reporting
• Acting as an online host • Shooting video, recording audio, writing stories • Helping other people find their voice online

Social media surgeries
• Expert “surgeons” help “patients” • Informal peer-to-peer learning • People set their own pace and needs • “Patients” learn to be “surgeons”

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