A color impression is not only a mechanism of seeing, but also a sensation & feeling. Frank H. Mahnke.

COLOR PSYCHOLOGY
M.N.U. Daniel Acosta Ruiz

. For a psychologist. In the language of psychologist that describes what effects these stimuli have upon us. red. red suggests an internal process that may o may not be associeated with a physical event. equals an external stimulus of a light wave that has a fecuency of 627-780 nanometers. color is a wavelength of light that an object either generates or reflects. For the physicist. This means we use the language of the physicist to describe the sensory stimuli we percibe as color. for example.COLOR PSYCHOLOGY For the physicist.

and after all.COLOR IS ESSENTIAL FOR LIFE Most people who hear about color psychology for the first time often voice opinion that it does not really affect them. . They Claim they have their own tastes and preferences. aren’t these reactions to color all subjective? This is one of the reasons why too often color in architectural environment is assigned a secondary or cosmetic role.

.BIOLOGICAL REACTIONS TO A COLOR STIMULUS Green and blue light thwart activity in mice. Chikens have layed more eggs under red light. and under pink light rats become more aggressive.

impressions and mannerism that are characteristic of specific cultures and groups.Religious significance in Islam Greeks . Turquoise.. symbolism. .CULTURAL INFLUENCES Color associations..Find all color to be refined The Japanese.Respond deeply to the gentle color of water sky and wood..National color for Persia Green ..

That’s why it’s so difficult to accept new color trends in the creation of the architectural environment. FASHIONS.INFLUENCE OF TRENDS. STYLES In interior design and architecture. . color trends apper more slowly than in fashion and cosumer products. Color changes are necessary to adapt the spirit of a particular time.

FASHIONS. STYLES Designer and architects who are unsure in their use of color have a tendency to “plat it safe” and copy color trends.INFLUENCE OF TRENDS. . In architecture we need to find the middle between using hardly any color and the other extreme of being too colorful.

Under-stimulated environments is as unacceptable as the over-stimulated one. FASHIONS. STYLES Over-excitation environments can be distractors and interfering with work tasks that require visual concentration.INFLUENCE OF TRENDS. .

6% 93. ORANGE ORANGE. P. GRAY YELLOW.COLOR ASSOCIATION STUDY TERM LOVE HATTED PEACE / TRANQUILITY SORROW HAPPY JOVIAL LIFE COLOR RED BLACK BLUE. YELLOW GREEN PERCENTAGE 81% 89. 55 .6% 86% 63% 50% 73% COLOR. AND HUMAN RESPONSE. ENVIRONMENT. GREEN BLACK. BLUEGREEN.

.COLOR EFFECTS IN THE INTERIOR SPACE A color will influence a room’s character diffently depending on whether it is located on the floor. walls or ceiling.

attention seeking Warm.unfamiliar in this location Ceiling Walls Floor ORANGE Stimulating. luminous Activating. conforting Aggression .COLOR EFFECTS IN THE INTERIOR SPACE PINK Ceiling Walls Floor Delicate. motion oriented .intimate Too delicate .

less so if paint Stable Ceiling Walls Floor YELLOW Light. luminous. diverting .COLOR EFFECTS IN THE INTERIOR SPACE BROWN Ceiling Walls Floor Oppresive and heavy Secure and assuring if wood. stimulating Warm. exciting to irritating Elevating.

cool.COLOR EFFECTS IN THE INTERIOR SPACE GREEN Ceiling Walls Floor Protective Cool. soft. less tangibly Cool and distant Feeling of effortless movement . relaxing Ceiling Walls Floor BLUE Celestial. passive Natural. calm. secure.

COLOR EFFECTS IN THE INTERIOR SPACE GRAY Ceiling Walls Floor Shadowy Neutral to boring Neutral Ceiling Walls Floor White Empty. without energy Touch-inhibiting (no to be walked upon) . sterile. no design objections Neutral to empty.

COLOR EFFECTS IN THE INTERIOR SPACE BLACK Ceiling Walls Floor Hollow to oppressive Ominous. dungeonlike Abstract. odd. .

& Human Response. Environment. Frank H.BIBLIOGRAPHY Color. 1996. Mahnke Van Nostrand Reinhold. .

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