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? (i.e. of music magazines)
Title/Masthead: For the title font of my magazine I didn¶t try and reproduce one that already exists, I used my imagination and typed in words related to µmusic¶ on www.dafont.com. I wanted to use a bold font so that it stood out on the page, but I also didn¶t want it to look boring so I settled for a block font made up of tiny squares. I added an effect to the font on Adobe Photoshop Elements 5.0 it made the squares look slightly embossed so they stood out more on the page. The title µUnplugged¶ appears on every page of my work; this represents the consistency of the theme of my magazine. This is a convention I have copied from many existing magazines, they try to repeat the magazine title on at least the contents page, this spreads awareness and advertises the name of the magazine without the reader realising, and this is sometimes referred to as flash advertising. I decided to use a brick design background from a photograph I had taken for my double page spread images, this emphasises the slightly urban/country contrasting look that µindie/alternative¶ has come across. The coral brick colour causes the black studded title to stand out well against it, the highlights of the studs are also noticeable which adds a twist to my title that I haven¶t seen before in magazines. The tag-line beneath the title says µyour new reliable fresh music magazine¶, this is simply stating that it¶s new to the market which could cause the audience to pick it up and take a look in a shop. The colours blend in with the rest of the black and white writing across the front cover so that my theme ties in. Page Layouts: I definitely took inspiration from this NYLON magazine below (left) for the layout of my magazine, I like the central image with text around the sides of the page; I changed mine slightly though as the writing is surrounded by black boxes which makes it stand out a lot more. Also I used three people as my main feature rather than just one - this is only because my µband¶ consists of three people. I was originally going to have some brightly coloured writing across the middle of the images like the NYLON magazine, but it didn¶t look right across the image as the colours in it were already bright. The colour scheme differs hugely from the NYLON existing magazine to my coursework magazine; I chose to go with colours that fit the season to make the audience notice it more in a shop, however this could have been a similar idea with the cover featuring Zooey Deschanel as the cool blues and whites look like winter themed colours. However I specifically chose clothing and models with toning hair colours to be used on the µUnplugged¶ magazine cover, I think this worked well as the black and white text boxes stand out compared to the bold, bright colours used in the
imagery layout. This is because I have arranged the text boxes to be scattered surrounding the photograph to keep the attention focused on the main feature of my magazine. Costumes/Props: My costumes were not inspired by any existing magazines, I simply asked the models to bring their own clothes so that we all looked slightly different but in the same kind of style. As you can see in the cover image above, we all wore tights but different tops so this made us all seem as if we have a different edge to each of our styles. The clothes used are found among real bands in real magazines such as NME or Billboard; they are casual rather than overdressed or formal. The only props I used in my photos were a bench outside and a bench sofa inside; other than that the photos were just taken around the garden and house land. The costume and hair all linked into the colour scheme of corals and blues, although I used many
different tones of this.
The image above is an example of one of the shots I took on self-timer for my magazine, it shows clearly the similarity yet differences within the fashion of my photo shoot. I decided to use a consistent theme of a vintage/grunge look by firstly choosing a sleeveless denim jacket, checkered shirt and vintage woolly jumper. I then paired each item with a different style of tights; fishnet, grey woollen tights and black opaque. I think the costumes all work really well together and were well suited for the setting of my photos as they were outside, around a house in the countryside.
Camerawork/Image frames: To take my photos I used a Canon EOS 1000D SLR , the layout of my photos were mainly spontaneous and I only particularly planned the cover photo as I wanted a group shot all close together ± this allowed me to cut around the image and make the background white. I used different camera angles during my magazine photo shoot, I did a few close-ups but after producing my draft magazine I decided I no longer wanted a close-up cover image. I took multiple mid and long shots of photos however, this meant the image of the band as a whole could come across clearly to the audience as it allowed them to see their clothing, stance and attitude through the photo. I didn¶t do any low angle shots as the clothing worn for the shoot was not suitable for that angle, but also I think a low angle photo could make the band look as if they are towering over the audience reading the magazine, for example this technique is used in this photo of an existing band, Foals:
I feel as though my photos should have been taken from an eye-level or slightly above; this was also easier to set up as I used a tripod with self-timer for all of the group photos. I like the idea of this Paramore (existing band) photograph and tried to take some inspiration from the angle and structure of this image:
Title, article, header, font, and style: This refers mostly to my double page spread, the layout was divided between two pages but the theme and style meant they still link together and look like a pair. The header is large as it needs to be the main focal point of the page, the article is all in a small font except for various quotes around the page; the three columns on the right hand page at the top match the three images below, this was done on purpose to allow the reader to know what is going on. I then put a strip of six photos down the right hand side to show other clips from the photo shoot of the µband¶. My title µUnplugged¶ was simply a word I thought of related to music, and because my magazine mostly focuses on acoustic music, the sound would always been
I made the decision to use different effects on the individual tag-lines of text because it makes them stand out a lot more on the page, for example I have given many pieces of writing a shadow or embossed effect so it looks as though it stands out on the page. I used Photoshop to create these effects, and I learnt this skill in school so it is something I have had experience of developing; the effects of the font is definitely something I have improved on since my final draft, I have changed the style of writing and layout since then to make my magazine have a slightly warmer vibe to it. - Genre: My magazine shows the genre of µindie/alternative/acoustic¶ firstly because of the style of clothes the µband¶ are wearing, also the name µUnplugged¶ as previously explained shows that acoustic music is unplugged. Another factor is that the pages mentioned with existing artists are all of a similar genre and as people know about the existing bands it is obvious what style of music it¶s aimed at. The double page spread talks about the genre in the article and the layout is spacious and looks as if it¶s designed for a folk/alternative/acoustic style of magazine reader, you would not see a double page spread like that in a magazine such as Vibe. My genre can be called by different names; µindie¶, µalternative¶ or µfolk¶. It ties in multiple types of music but is all within the same acoustic heading, I decided to include the three genres because they all add a different twist to my magazine. Unlike NME and Kerrang! Existing magazines, I haven¶t
included a µrock¶ music genre within my magazine, this is because the acoustic idea suggests a calm, relaxed style of music; from The XX to The Maccabees to Ellie Goulding to the powerful voice of Jessie J, no matter what the band is the music is still strong and has ability to make a statement.
How the µband¶ is represented: The band is portrayed through the cover image as being three girls who are all quite close, this is read simply from the way they are standing. They are then perceived fully on the double page spread as the two pages are devoted purely to their band, the article explains where they came from, what they are interested in and some other facts and quotes mentioned by themselves during an interview. I came up with the profiles of each band member by actually taking the persons¶ real life and changing a few key points so they were all interested in music. The genre of my band, as previously defined, is mentioned throughout the article and explains the inspiration for the creation of the band. The conventions of the band that I have taken from other bands was previously talked about on my blog including analysed existing artists¶ work and existing magazine covers featuring bands (these links can be found on my µlinks¶ tab on the right hand side of my blog web page). I looked into the style of Ellie Goulding, Laura Marling, Dum Dum Girls, Maccabees, YeahYeahYeahs, Foals, The XX, Jessie J, Katy B, Marina Diamandis and many more well known bands of the present day.
Colour Scheme: The colours used on the front cover are mainly neutral apart from the image of the band as they need to stand out on the page more than anything else. I chose for the title and the boxes surrounding other text to be black to make them sharp and appealing to the eye. On my contents page the colours are similar as this and the cover must go together to some degree; the double page spread widens the colour variety a little but still sticks to mainly dark writing and bright photographs. The general overall colour palette would consist of black, brick (coral/orange), white and blue; the colours all vary in brightness but all blend into these main colours. I used www.colourlovers.com which I only came across once I had joined the AS Media Studies course at Lutterworth, I like this website as it is simple to use and I could pick exactly what colours I wanted to use through a scale of
colour tones. My colour research has been posted previously on my blog and I looked into many different palette colours, however this was the colour selection that I settled on. I posted this on my blog roughly a week before taking my final magazine photos so I was prepared. The colours all contrast and compliment each other at the same time; they all stand out brightly for the season as well which is exactly what I was looking for.