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101 Ways to Promote Your Real Estate Web Site

101 Ways to Promote Your Real Estate Web Site

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Published by: anibadola on Apr 08, 2011
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These paid listings usually appear separately from the organic results—some-
times these sponsored listings appear at the top of the page, sometimes they
appear as a sidebar to the right of the page, and sometimes they appear at the
bottom of the page.

When you implement a campaign on the Google AdWords network, your
ads appear in more places than just within Google’s search results. Through
building relationships with some of today’s top industry-specific Web sites and
search portals, Google expands the reach of your ads to the masses. Popular
Web sites such as the New York Times, AOL, Ask.com, and Netscape all dis-
play AdWords’ advertisements when a Web surfer conducts a search using those
sites’ search tools. Figure 9.1 shows some of AdWords’ more prominent adver-
tising partners.

Figure 9.1. Google Adwords’ strategic advertising network.

Developing Your Pay-to-Play Strategy 119

Similarly, when you implement a campaign on the Yahoo! Search Market-
ing network, your ads appear in more places than just within the Yahoo!
search results. Yahoo! Search Marketing displays its pay-for-performance spon-
sored search results on prominent Web sites such as Yahoo!, NBC, All The
Web, and AltaVista. Figure 9.2 shows some of Yahoo!’s more prominent ad-
vertising partners.

The network sites change from time to time. At the time of this book’s
publication, the listing of Web sites that display Google AdWords and Yahoo!
Search Marketing’s PPC listings in their search results was the most current.

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