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101 Ways to Promote Your Real Estate Web Site

101 Ways to Promote Your Real Estate Web Site

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Published by: anibadola on Apr 08, 2011
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Today, it is relatively easy to start your own e-zine. There are lots of resources
online regarding e-zine development and administration. Don’t make this deci-
sion without much thought, though, as you can damage your reputation if you
don’t deliver consistent, valuable content.
There are a multitude of reasons that you should consider developing and
distributing your own e-zine. E-zines can be an extremely effective online mar-
keting tool for the following reasons:

• You become established as an “expert.” By providing your readers with
valuable articles related to your area of expertise, you become, in their
eyes, a valued and trusted expert.

• You establish trust. The first time someone visits your Web site, he or
she has no idea who you are, how capable you are, or how professional
you are. Sure, visitors get an impression from the look and feel and
content of your site, but are they ready to do business with you? By
providing them with free, valuable content over a period of time, you
earn your visitors’ trust, and they are more likely to turn to you when
they are ready to sell their house or purchase that first home.

• You generate significant traffic to your real estate Web site. Your e-zine
should always reference and provide a hyperlink to something available
from your Web site. Once your visitor links through, there should be
elements that encourage him or her to stay awhile and visit a number of
pages on your site. The more often people visit your site, the more likely
they are to do business with you.

• You build loyalty. Relationship marketing is what it’s all about on the
Web. You want to build relationships over time, and your e-zine will
help you do just that. Your subscribers receive something free from you
every month. Whom are they going to do business with when they have

252 101 Ways To Promote Your Real Estate Web Site (realestate.maxpress.com)

a need for your real estate services? People prefer to spend their money
with businesses they know and trust.

• You stay current with your current and potential customers. When you
are in front of your subscribers every month, you’re not too easy to
forget. You can keep them up to date on what’s new with your com-
pany, your products, or your services and listings, or what’s new in the
real estate industry.

• You grow your database. See Chapter 14 for tips on how to build your
database.

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