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101 Ways to Promote Your Real Estate Web Site

101 Ways to Promote Your Real Estate Web Site

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Published by: anibadola on Apr 08, 2011
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• Make pages for users, not for search engines. Don’t deceive your users,
or present different content to search engines than you display to users.

Designing Your Site to Be Search Engine Friendly 49

• Avoid tricks intended to improve search engine rankings. A good rule of
thumb is whether you’d feel comfortable explaining what you’ve done to
a Web site that competes with you. Another useful test is to ask, “Does
this help my users? Would I do this if search engines didn’t exist?”

• Don’t participate in link schemes designed to increase your site’s rank-
ing or PageRank. In particular, avoid links to Web spammers or “bad
neighborhoods” on the Web as your own ranking may be affected ad-
versely by those links.

• Don’t use unauthorized computer programs to submit pages, check
rankings, etc. Such programs consume computing resources and vio-
late our terms of service. Google does not recommend the use of prod-
ucts such as WebPosition Gold that send automatic or programmatic
queries or submissions to Google. WebPosition is a great software
program to monitor your positioning and has great tools to tweak
your search engine optimization—just don’t use these types of tools
for submission.

Both Yahoo! and Google have implemented dynamic characters that must
be replicated in the submission form. These dynamic characters are embedded
in a graphic and software programs are unable to capture the text and input the
code. See Chapter 8 for more on search engine and directory submission.

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