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A N I C C I N E M A . 2 0 0 8 . A L L R I G H T S R E S E R V E D @ M E E R A N A M A T E U R T H E A T R E S

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A N I C C I N E M A . 2 0 0 8 . A L L R I G H T S R E S E R V E D @ M E E R A N A M A T E U R T H E A T R E S

What is ANIC Cinema? It is an abbreviation for Alternative Indian mainstream Cinema.

Alternative – “One India One Film”_ a concept alternative to existing film making
formats that are based on “One State One Film” concept. Not to over throw but to coexist and emerge as a powerful format in comparison with other formats.

Native Indian – Film made with universal concepts yet audience from different
language-speaking-states feel native at heart about the film plot, characters, songs, background score and landscapes.

Commercial Cinema – To encourage the masses to watch films of vast imaginative
scope and variety of characters, yet they feel it simple and satisfied for being entertained, And India’s strength is masses.

Objective of ANIC Cinema To make Contentainers - a combination of content and entertainment. Initially to entertain Pan Indian audience with “One India One Film” concept into scripts that weave Inter States, later to weave Indian and Non-Indian concepts appealing to the World Film Lovers in addition to Indian audience. To refine the elements of Indian film language, to create a highly effective narrative technique and style to ensure quality Infotainment. Other than creativity we can also take full advantage of entertainment technology to achieve desired/required/planed output. To wipe off the dust on a see through glass (serious cinema) even a common man can see through serious cinemas. From the outset the aim is to weave commercial and serious cinemas of India together.

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A N I C C I N E M A . 2 0 0 8 . A L L R I G H T S R E S E R V E D @ M E E R A N A M A T E U R T H E A T R E S

What are the benefits of the Producer supporting ANIC Cinema? There is still void in the industry for an alternative cinema. The producer of an ANIC Cinema will be a monopoly and sure will acquire its equity shares in the Regional, Indian and Foreign Entertainment industry and will set a trend for the others. Producers not only expanding the prospects of their company as a global or national player but also can penetrate to the core of every regional film industry. Single Production Setup – to avoid multiple film expenses, time and energy savings in remaking the film, to cut the movie production cost by 30 – 40 %. In addition, if a producer could identify a sensible film and if the film fetches the world’s most coveted awards, eventually the brand value of the company will go up and will pave way for more prospective global expansion. Other than that the company will also enjoy high brand royalty that will help promote future of films through its banner.

What is the need for an ANIC when existing cinema forms are doing well? To capture the International Non-Indian audience segment (Other than Indian expatriates and NRI’s) who have interest in watching world cinema. One time release throughout India and Overseas, so that Indians from different demography can enjoy their favorite film in their respective language without any waiting till the movie gets remade. By this the movie supposedly gets saved from piracy.

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A N I C C I N E M A . 2 0 0 8 . A L L R I G H T S R E S E R V E D @ M E E R A N A M A T E U R T H E A T R E S

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