MEDIA RELEASE April 2011 DOT endorses Explore PH guidebook

The Department of Tourism (DOT) has signed a Memorandum of Understanding (MOU) to endorse Explore PH, a comprehensive travel guidebook series on the Philippines published by Austrian company AustroMedia Corp. “We commend Explore PH, especially so as a foreigner-initiated enterprise, for helping spread the good word on the Philippines as a tourist destination of choice,” said Secretary Alberto. A. Lim at the signing. An all-inclusive travel guide, Explore PH contains both indispensable information (maps, an embassy consulate directory, emergency numbers) and interesting add-ons (travel tips, Filipino phrasebook) for local and foreign tourists, specifically foreign business travelers, expats and returning overseas Filipinos. edition will serve as a tourist’s primer to Cebu. The guidebook will include a listing of DOT-accredited establishments, as well as updated information on Philippine tourist destinations and attractions to be provided by the Department. The MOU also supplements the guidebook’s distribution channels – which at present include airports and several coffee chains – with placement at DOT regional and overseas offices and foreign missions. The first issue, launched in December 2010, began with a focus on Metro Manila, while an upcoming summer

DOT Media Release – April 2011

Page 1

AustroMedia Corp., which publishes Explore PH locally, also plans on printing books about Dr. Jose Rizal and Ferdinand Blumentritt in honor of friendly PhilippineAustria bilateral relations. For supplementary features or more information, visit www.exploreph.com. #####
CONTACT: EVELYN A. MACAYAYONG Office of Tourism Information 525-18-05

DOT Media Release – April 2011

Page 2

DOT-Austro Media MOU Signing. (L-R) DOT Asst. Secretary Benito C. Bengzon, Austro Media’s Thilo Krueger, DOT Secretary Alberto A. Lim and Austro Media’s Alfred Reiterer.

DOT Media Release – April 2011

Page 3

Sign up to vote on this title
UsefulNot useful