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CorporateVoodoo

CorporateVoodoo

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Published by lucky1515

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Published by: lucky1515 on Apr 09, 2011
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07/04/2013

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x For every product-obsessed company, there’s an Amazon or a SouthWest Airlines, branding,

amazing, delighting

x For every organisation paralysed by caution and control, there’s a GE and a Dell, pushing

back the boundaries of what’s possible…

It is your choice!!

You notice that the computer has automatically redialled and found
its way back to your original search results.

Voodoo
celebrates

chapter 2/b 2/5/01 3:14 pm Page 56

MUGGLES LIVE IN SLOW BUSINESS / 57

‘Fascinating! Ingenious, really, how many ways

Muggles have found of getting along without magic!’

Arthur Weasley

‘Bless them, they'll go to any lengths to ignore

magic, even if it's staring them in the face...’

Arthur Weasley

‘Muggles’ are non-magical people in the parlance of

the Wizarding World. Muggles are for the most part

oblivious to the entire society of magical people

which exists alongside their own. Part of the reason

for this is that Muggles simply don't believe that

magic exists, which means they find non-magical

reasons for the things that happen to them.

Another part of the reason is that the Ministry of

Magic works very hard to keep the Muggles in the

dark. When a Muggle sees a dragon, for example,

the Ministry sends operatives to use Memory

Charms to make the Muggle forget all about it. The

Ministry hides some wizarding places with Muggle

repelling charms; this is why Muggles don't see

Hogwarts for what it is. Many Witches and Wizards

look upon Muggles kindly, but some see Muggles as

nothing but a nuisance and a bother. The Ministry

enforces a Muggle Protection Act to ensure that all

of the Wizardling World stays securely hidden from

Muggle eyes. To most Witches and Wizards, Muggle

society is essentially unknown. When they try to act

like Muggles, the results can be humorous indeed.

Hogwarts teaches a class called Muggle Studies

where students learn about the ways that Muggles

live and how they survive without magic.

– from The Harry Potter Lexicon www.i2k.com

MUGGLES

chapter 2/b 2/5/01 3:14 pm Page 57

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