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Submitted by: Dhiraj Kumar (29) Manisha Patil (56) Radhika Joge (45) Roma Manwani (43)
Vijay Patil (20) SIMS EXEC MBA 09-12 (Sem IV)
About the company: TATA STEEL
Tata Steel was established in 1907, as a materialisation of its Founder’s dream of a prosperous and independent India. Jamsetji Nusserwanji Tata’s vision helped Tata Steel to overcome several periods of adversity and strive to improve against all odds. Completing hundred years in 2007, the Company continues on its journey of growth and globalistaion through organic and inorganic strategies. Driven as much by its commitment to society as by its performance and profits the Tata Steel Vision today aspires to make the Group the global steel industry benchmark for both value creation and corporate citizenship. The Tata Steel Group has always believed that mutual benefit of countries, corporations and communities is the most effective route to growth. Tata Steel has not limited its operations and businesses within India but has built an imposing presence around the globe as well. With the acquisition of Corus (now Tata Steel Europe) in 2007 leading to commencement of Tata Steel's European operations, the Company today is the tenth largest steel producer in the world with an employee strength of above 81,000 across five continents. During the financial year 2009-10, the Group recorded deliveries of 24 million tonnes against 28 million tonnes in the previous year, the decline being a reflection of the global economic slowdown mainly in the UK and European operations. The Group recorded a turnover of Rs.102, 393 Crores in 2009 - 2010. The Company has always had significant impact on the economic development in India and now seeks to strengthen its position of pre-eminence in international domain by continuing to lead by example of responsibility and trust. Tata Steel’s overseas ventures and investments in global companies have helped the Company create a manufacturing and marketing network in Europe, South East Asia and the Pacific-rim countries. The Group’s South East Asian operations comprise Tata Steel Thailand, in which it has 67.1% equity and Nat Steel Holdings, which is one of the largest steel producers in the Asia Pacific with presence across seven countries. Given below is an outline of Tata Steel's operations in Europe and South East Asia. Tata Steel Europe: The European operations of Tata Steel, with main steelmaking operations primarily in the UK and the Netherlands. The company supplies steel and related services to the construction, automotive, packaging, rail, energy and power, lifting and excavating and other demanding markets worldwide. It was formerly known as Corus.
has always taken pro-active measures to ensure optimum utilistion of natural resources. sports and inclusive growth. It became a 100% subsidiary of Tata Steel in February 2004. NatSteel Holdings: Headquartered in Singapore and is a leading supplier of premium steel products for the construction industry. and is a major steel producer in Thailand and is the largest producer of long steel products with a manufacturing capacity of 1. Corporate Sustainability: Regarded globally as a benchmark in corporate social responsibility. NSH produces about 2 MT of steel products annually across its regional operations. sports. is a reiteration of its commitment towards the Company's employees. fully conscious of its responsibilities to the future generations. This ensures that all its constituents and stakeholders share the Group’s successes. . Other group companies like Corus and Nat Steel. and relief. over the years have also made significant contribution to society in a number of ways. The Tata Steel Group’s focus in the area of corporate sustainability includes social welfare. This is reflected in the ISO-14001 certification that all its operations have achieved for environment management.Tata Steel Thailand: Headquartered in Bangkok. education. health and medical care. It's mammoth social outreach programme covers the company-managed city of Jamshedpur and over 800 villages around it through upliftment initiatives in the areas of income generation.7 mtpa. environmental sustainability. Tata Steel's commitment to the community remains the bedrock of its hundred years of sustainability. The Company. The SA 8000 certification for work conditions and improvements in the workplace.
health. This gradually evolved into structured mechanisms represented by Tata Steel’s numerous social and community welfare groups. either directly or through the operating units has made Tata Steel one of the largest non-governmental agencies to be engaged in community development in the Country. Sustainability Initiatives: In facilitating sustainable development and inclusive growth. Through the years the Company has: . The most prominent social-activity groups are: • • • • • Tata Steel Rural Development Society (TSRDS) Community Development & Social Welfare Department (CD&SW) Tribal Cultural Society (TCS) Tata Steel Family Initiatives Foundation (TSFIF) Urban Services Years of involvement. with a special interest in the communities where it operates. Tata Steel has ensured that several specific initiatives are taken towards benefiting extended communities through the Group’s business. mines and collieries as symbols of nation building and an endeavour to improve the quality of life of its people. Therefore the scope of improvement initiatives reach far beyond the immediate circle constituting employees and their families to communities that are directly or indirectly impacted by the Company. renewable energy and affirmative action with the objective of improving the economic and social status of the communities. The belief that progress of the community is integral to a harmonious business environment led to need-based interventions in the early years. Tata Steel Corporate Sustainability Services (CSS) has been taking steps through its operating social arms that address the needs of the community. The idea of inclusive growth has been initiated with the view that Tata Steel’s successes are shared by all its constituents and shareholders. In its areas of operation. education. social and financial value creation has spawned initiatives in sustainable livelihood. capacity building for human. In its global operations too. Tata Steel envisaged its Steel Works.Since the beginning of operations.
.Customised training programmes to improve the employability of local youths. .Rehabilitation colonies developed in collaboration with villagers . community areas and places of religious worship.Employment opportunities for one nominee of each displaced family in the Company plant or associate companies. . drinking water. Orissa and Chhatisgarh.Culture preservation schemes and educational scholarships. Activities under the Parivar programme include: .Psychological and emotional impact management. Encouraged enterprise development to create sustainable growth in the villages.Fair and just compensation packages for land given up. street lights. Earmarked dedicated resources for social welfare.Micro-credit and micro-enterprise projects.with basic civic amenities. power. . . sewerage. dispensaries. access to education. Encouraged multi cropping and irrigation across thousands of acres in over 800 villages in Jharkhand. . schools.Formation of Self-help groups. Supported and nurtured leadership among self-help groups and village advocacy groups. Adopted rehabilitation and resettlement initiatives under the 'Tata Parivar’ programme for all families affected by Greenfield projects. . rural and tribal development and programmes for community empowerment. especially for women.Basic health and hygiene services . .
Tribal Upliftment Programme: Uthnau Uthnau is evidence of how much Tata Steel has invested in the communities around it – both financially and emotionally. Tata Steel in a number of ways has touched the lives of the tribals. The word ‘ Uthnau’ has its roots in the language of the Santhals and stands to denote the upliftment and progress for the tribal people. Some of the initiatives taken in different areas of development may be grouped as follows: Education Adult literacy programmes Youth leadership programmes Early child education centres Several camp schools for tribal children A technical training centre in Seraikela Health Family planning camps Immunisation camps for children Cataract operation camps ‘Cleft lip and palate’ operation programmes HIV/AIDS awareness programmes Mobile Medical Camps . Orissa and Chattisgarh. In areas around Jamshedpur as also in the areas of its operations in Jharkhand. Tata Steel is dedicated and committed to bring the indigenous tribes of Jharkhand to the mainstream of civilisation.
pisciculture and floriculture. Income Regeneration Formation of Self Help Groups. food processing. carpet weaving. mushroom farming. a corporate NGO supported by Tata Steel and the Tribal Cultural Society (TCS). Tata Steel works with local people in rural and urban areas to harness resources and skills that are available to develop opportunities for sustainable livelihoods. terracotta. Where agriculture is the main economic activity. The Company covers over 800 villages under its social responsiveness initiatives in the states of Jharkhand. Encouraging micro enterprises like dokra. Even when demand for unskilled and semi-skilled labour is reducing in developing and developed economies. are both instrumental in providing sustainable livelihood to the community around its areas of operations. Affirmative Action . Tata Steel seeks to secure the interests of the marginalised and provides sustainable solutions to their concerns in its operational areas. Orissa and Chhatisgarh.Employability Enhancement Creating employment is the first step in ensuring social sustainability. poultry farming. Tata Steel endeavours to achieve total self-sufficiency for people through profitable employment opportunities. trends such as globalisation mean that simple subsistence farming is becoming less viable and social problems arise from migration caused by failure in farming. The Tata Steel Rural Development Society (TSRDS). a non-profit organisation promoted by Tata Steel. To address these problems. Tribal Initiatives The world of tribals is unique and has to be dealt with special care. mat making. Arranging for credit in self-employment ventures.
whereby they can claim medical expenses for Rs.gradation training and market linkages in Dokra. 15. Tata Steel contributed towards development of self-learning kit for Santhali language in collaboration with Santhal Engineers’ Welfare Association (SEWA). vocabulary and math to enable learners to read and write. Therefore.Tata Steel is fully committed to the need for growth and development of Scheduled Castes and Scheduled Tribes (SC/ST) in a spirit of Affirmative Action and has developed and implemented many initiatives in alignment with the policy on Affirmative Action and adoption of the Code of Conduct for Affirmative Action. Many artisans from the West Bokaro Unit have been linked with Ambedkar Hastshilp Yojana from where they get skill up. Since these ropes are made from the gunny bags of Tata Steel washery and CCL.000 per year for self and family members. Bamboo craft and Terracotta. Birhors have turned to other artificial materials like plastic. The sales have progressed from a mere Rs 6 lakhs in 1992 to Rs 82 lakhs in 2009. the ‘Mohlan’ trees have become rare. health and sanitation. a group of Santhal professionals. elementary grammar. The package is geared for the revival of Santhali language and comprises basics of alphabet. In this extremely successful initiative. Gramshree Mela As a platform to link rural craftsmen and women with potential markets and customers. Its focus populations include scheduled tribe and scheduled caste communities in Singhbhum (East & West) and Seraikela Kharsawan. Nearly 100 artisans have been insured under Rajeev Gandhi Shilpi Beema Yojna. education. and project implementation has been initiated in areas of sustainable livelihood. Tata Steel hosted the 17th Gramshree Mela in March 09 in collaboration with Council for Advancement of People’s Action and Rural Technology (CAPART). as low priced durable ropes are very suitable in tying packages. Four hamlets. two each of Birhor and Savar have been identified. For Tata Steel the Birhor rope makers have become a part of the supply chain. With the depletion of forests. Case Study: Rope Making by Birhor Community at West Bokaro unit Birhors are known for making ropes traditionally from ‘Mohlan’ tree barks and this skill is used as their main source of income. . a detailed socio-economic survey conducted. a total of 209 stalls were put up with artisans displaying artifacts from 20 states of India.
. Tata Steel designed this programme to transform the female employees into proficient operators of heavy mobile equipment like tractors and locomotives. which is a very important factor from the environment point of view. Some initiatives of Tata Steel under the Women Empowerment Programme may be listed as follows: Since the early 1970s Tata Steel has been taking in Lady Graduate Trainees. Being an equal opportunities employer. The Company has undertaken many pioneering initiatives in empowerment programmes for women. 2. It signalled a new beginning and focused on Tata Steel’s women employees on the shop floor at jobs which were till then were strictly considered as the male domain. In 2009. and especially so in the rural and marginalised segment.875 Kg of rope amounting to Rs. ‘Tejaswini” was an initiative undertaken for the Rejas and the Office Girls who were willing to operate heavy motor equipment. one of which was ‘Tejaswini’.275/- Empowerment of Women Tata Steel has been quick to anticipate the emerging needs of the woman of today in every sector.89. launched in 2002. with the support of TSRDS.there is also a check on pollution. Initiatives have been taken to train women in the required mechanical skills through Female Trade Apprentice courses. Birhor families have been able to make 3.
A Trust for Women Empowerment – ‘Basera’. Under SA-8000. Ms Sunita Sahoo and Ms Nirmala Laguri came forward with the fervor to make an imprint on society and took up jobs with Triveni Mining . A Women Empowerment Cell has been set up at Tata Steel as a special wing at the IR Division. Tata Steel has initiated an awareness programme for the welfare of the women employed in the contractor’s cell.The case of Ms Kunti Nanda-Professional Woman Driver This is a story of pioneering women breaking barriers and gaining acceptability in a trade traditionally regarded as male territory. The Legal Awareness Programme for Women aims at educating women on legal issues at home and the workplace. Suitable arrangements were also made for safe and secure housing facilities with proper basic amenities for the women. The Sexual Harassment Redressal Committee has been constituted in adherence to the Company’s Code of Conduct Clause of an Equal Opportunity employer. Initially. Four women---Ms Kunti Nanda. Ms Sumitra Dehuri. The employers had to be instilled with trust and confidence that the women were adequately skilled in driving aptitude and that they would prove to be loyal and dedicated workers. Environment laws and Crime etc. Case Study: Full speed ahead . TSRDS faced difficulties in making the employers. In an otherwise conventional society. Consumer Rights. it was a major challenge just to motivate women for the training. The Adult Literacy Programme has been launched at Tata Steel Works in association with Tata Consultative Services. The Domestic Management Programme (DMP) is one of the most successful programmes under Tata Steel’s women empowerment initiative. It looks after women’s issues in addition to organising need-based training facilities for the underprivileged.has been set up for the wives and daughters of the employees. An important milestone in the same direction has been the driving training programme for women from deprived communities that TSRDS has undertaken in order to provide them with income generation opportunities. Sessions are also held on Financial Investments. Altogether. 31 women from remote rural areas were taught to drive by TSRDS. the learners and their guardians even conceive the notion of women professional drivers as a viable option.
Chennai. The second pilot project on dry land farming with International Crop Research Institute for Semi Arid Tropic (ICRISAT). a poor widow with two children. Second .25 tonnes per acre in the first year of the programme against the target of two tonnes per acre.Industries. interventions in approximately 20 acres resulted in increased productivity of 2. Some major projects initiated in this direction are: In the first collaborative project with Agriculture Consultancy and Management Foundation (ACMF). The four women who were earlier daily wage earners have endured well in their new trade. Rural Initiatives Sustainable Livelihood Tata Steel Rural Development Society as a part its interventions in the areas of sustainable livelihood has focused on improving agricultural productivity. Ms Kunti Nanda. 2800 acres of wasteland has been developed. In spite of all kinds of social pressures they have become role models for other women in similar circumstances. developed nearly 22 acres of land resulting in increased yields. In addition. TSRDS made a thorough study of the area to see that the area was congenial for women and offered full support in relocation. Hyderabad. was dependent on her in-laws who needed to be especially convinced that her welfare would be looked after.
75000. The total investment in the project by the groups and TSRDS was nearly Rs. Joda Case Study on Wasteland Development A plot of wasteland of nearly one acre. In the first phase of this programme. To have a judicious use of the mining wastewater. Jamadoba In the mining areas. TSRDS Jamdoba unit. in the year 2008-2009. in Joda East was given to TSRDS to try out some innovative methods to convert the land for agriculture productivity. A land and water management programme has been initiated in Ganjam district of Orissa. capsicum etc. ladies finger.and third cropping in about 3300 acres of land has been facilitated through 65 waterharvesting structures. 17500 and therefore the net profit stood at a grand Rs. They were also given training and financial support to hire farm implements and labour. constructed 2700 ft of irrigation channels to lead the water coming out from mines to the . They were provided with technical support as they were engaged in this kind of initiatives for the first time. TSRDS took up the job of reviving 29 non functional lift irrigation systems of which 22 were completed by end of FY09. in the year 2008-2009. After a lot of sweat and hard work the patch of land actually started showing signs of green and this was motivation enough for farmers who had earlier refused to believe in the possibilities. TSRDS mobilised a group of youth club members. After nearly four months of hard work this group earned a sum of Rs. covering over 720 acres of land benefitting 1400 families. who formed an SHG to take up this initiative. Irrigation Projects. large volume of water is required for various mining operations. 57500 for all. They worked on the land diligently and the labour paid off when it began to produce vegetables like bottle gourd. spinach. cabbage.
40 kg of mustard and 100 kgs of wheat. the yield of which was just enough for him to meet the annual consumption of his nine member family. The Project has benefitted around 1700 farmers from 18 villages. Out of these. The output he got was 3500 kg of ladies finger (vegetable). In the Kharif season now the average yield was 2 tonnes per acre. which are around the mining areas. For the first time in his life Gahsiram Mahato had seen substantial yield from his land and he has to thank TSRDS for his change of fortune. The entire mustard and wheat was kept for his own consumption. In addition to the channel. the unit also constructed three lift irrigation projects to use the mine water and the water from the river and streams. His situation changed in 2008 . Case study of a farmer.09 when he learnt multi-cropping techniques from TSRDS.Mukhiya Ghasiram Mahato used to grow only paddy as crop in one season. Ghasiram Mahato also cultivated Rabi crop in approximately 1 acre of land. This initiative has helped farmers to irrigate their land at the time of stress and also in taking second and third crop. His eldest son worked temporarily as an unskilled labour. He utilised the productivity of 2 acres of land for consumption in the family and the remaining paddy from 2 acres of land was sold. Vocational Training .00. ladies finger was sold in the market and it brought a net profit of Rs.farmer’s field for irrigation.14000. This water was made available to the fields. where availability of work was for about six to seven months in a year. The projects were initiated in 2008-2009 and when completed it is expected to irrigate around 115 acres of land in three villages benefitting 125 farmers. He had five acres of land out of which 4 acres was cultivable while one acre was ‘Tand goda land’.
Of these. Apart from training on Tally and Basic as well as Advanced Computer skills. . as many as 3000 youths were given training in different kinds of vocations to build skills in different areas till date. about 780 unemployed young men and women from Kalinganagar and Chhattisgarh have been able to successfully access market oriented livelihood advancement skills and opportunities through various programmes. During 08-09 “Jamuna Pari” goats were distributed to three Self Help Groups to make employment provisions for the families.To take the process of development beyond the creation of economic wealth. the youth are trained for such vocations as: Community Health Providers Pathological Laboratory Assistant Automobile Mechanic Electrical Technician Rural Enterprises through Self Help Groups (SHGs) Over 900 functional SHGs have spawned in rural and urban areas and are at different levels of maturity. Rural livelihood activities have been carried out in the affected community.
CSR in Project Areas Orissa: Kalinganagar At Kalinganagar the major CSR initiatives are focused towards health. Health TSRDS provides General Medical Services through its clinics to the affected families at the three permanent resettlements (Trijanga. jewellery making etc. Drinking water Drinking water being a major concern and a basic necessity. 44 tube-wells were installed to address the drinking water issue. A team of players was sent from the sports feeder centre to the selection camp organised by the State football association at Barabati Stadium. About 22.rearing. candle making. vermicompost units. Sports Initiatives Football: Four clubs were assisted to organise football tournaments during the year.000 women are part of these Self Help Groups and are engaged in various agro-based and non-agro based micro-enterprises like: Nursery raising and care. Monthly Health Check-up camps were organised at the four tribal residential schools. Dangadi-2 and Gobarghati) and to the nine peripheral villages at Kalinganagar through the mobile medical units. bamboo work. Sansailo. Two boys were selected to represent the State team in the under 19 team at Bhilai. School health Check-up Camps were held at the tribal residential schools. BBSR treated approximately 1400 patients with general and specific ailments. three temporary resettlement areas (Dangadi-1.More than 10.000 patients were reached out in year 2008-09. animal husbandry. poultry. The patients were also provided with free medicines. Chhattisgarh. . Cuttack. positive engagement of youth through sports and employability. Through these health check-up camps over 1500 children were treated. goat. Maniapatla). Five Sanjeevani Health Camps were organised at different locations where doctors from Hi Tech Medical College.
Economic. Apart from these awareness camps. In each of these camps more than 100 patients have been treated and are provided with free medicines and counselling. In the year 2008. Resource mapping of Kendrapara and Bhadrak District was also conducted. This year activities have been initiated at Dhamra Port to address health issues and the concerns of the unemployed. Through this activity livelihood opportunity has been provided to nine families and this is also a means of reviving tourism in the island of Hookitola. A Computer Centre in collaboration with Microsoft Corporation at Kharinasi has been started in order to tap the potential in the unemployed youth and provide them basic computer training.09. TSRDS is going to start a permanent health clinic in a coastal village of the Rajnagar Block. Environmental and Cultural dimensions of sustainability. Dhamra Port This year Gahirmatha. The activities carried out by TSRDS. Health Regular medical camps in twelve coastal villages have created a good healthy and hygienic environment in the intervention areas. Baragadia and Danagadai. 670 young men were trained and of them 316 have been placed. This is expected to take care of about 2000 fishermen. Employment Regeneration Three Tourist Boats have been constructed to provide employment to the people below the poverty line for whom boat making has been the ancestral occupation. specialised medical services will be provided on a regular basis. Considering the need of the area. Gahirmatha Area encompass the Social. Employability Training Specialised trainings were provided through three different training centres at Duburi.Cricket: Three clubs were assisted to organise cricket tournaments to promote sports and mobilisation of the local youth. Kendrapara areas were selected for CSR activities as they were under the influential area of Dhamra Port which happens to be a nesting site for the Olive-Ridley Turtles. Five girls from Gahirmatha have been selected to be trained as Community .
Sports To promote rural sports. The key resource persons for the training were gynaecologists from government hospitals. Health and Sanitation Mother and Child mortality rate is comparatively higher in the rural areas because of ignorance and illiteracy that has led to unsafe delivery practices. Chattisgarh Tata Steel is operational in Lohandiguda and Tokpal Blocks in Bastar region of Chattisgarh. Twelve Primary Schools have been identified to give academic support to 480 students through 24 teachers. At the end of the training a tool kit was provided to each of the participants for utilisation in safe deliveries. several trainings and skill development programmes were organised by TSRDS’ Chattisgarh Unit to tap the talent from the project affected area after holding a series of camps. Empowerment Different skill development and training programmes were organised for women to create an avenue of self-employment. This variety in goats is famous for its productivity. Two girls from the region have proved themselves by winning medals at the Chhattisgarh State Athletics Championship. During 08-09 “Jamuna Pari” goats to three Self Help Groups were provided for generating self-employment. All the CSR initiatives in the region are focused in 10 villages of these two blocks. These include beautician training. Some of the CSR initiatives of last year are: Employment Generation Rural livelihood activities have been catering to the affected community.Health Providers at Jamshedpur. Drinking Water . with its headquarters at Jagdalpur since 2006. screen printing and stitching classes in which about 60 women are enrolled. To overcome this problem TSRDS organised a 3 days residential training programme for 25 Traditional Birth Attendants (TBAs).
This technology will help in providing safe potable drinking water to the community and will also save electricity and water wastage. Information Technology and Enabled Services. Hospitality Services and in the Automobile Industry. The Affirmative Action Policy helps to ensure that backward classes and tribal communities are given equal opportunity in employment and in supply chain functions. Encouraging localhiring and promoting supply chain at the base of the pyramid are a part of the Company’s continuous emphasis on inclusive growth and enhancement of stakeholder value. Employability Training Programme Out of the 110 youth trained. Also. skills and talent. Tata Steel encourages business entrepreneurs from socially disadvantaged communities and includes them in its supply chain on the basis of equal merit. Local hiring and supply: Engaging local workforce.The first low cost force lift pump has been installed in Usaribeda village of Lohandiguda block to provide an access to safe drinking water to the communities. 63 have been employed in the field of Customer Relation Services. The unskilled and semi-skilled workforce is primarily sourced from the local community. Skill enhancement programmes help increase the employability of local communities. Engaging Local Workforce Tata Steel ensures that local people are able to benefit from the economic opportunities that its activities offer. Therefore local candidates for employment are considered favourably if they posses the required qualification. As a social responsibility initiative. provided they are . social organisations and small-scale local industries are given preference over larger players when the Company is placing orders. Social Responsibility initiatives in Procurement In accordance with its Affirmative Action Policy. preference is always given to local vendors. initiatives in procurement Tata Steel has extended its family beyond immediate employees to the larger community through various programmes that include economic benefit of local people.
Tata Steel has evolved a corporate sector model to prevent the spread of STD/HIV/AIDS.formerly the Family Planning Department has been reaching out to the Community in Jamshedpur with Family Planning and Reproductive Health Services. many items are sourced from local NGOs such as AIWC. raw materials are issued on a ‘conversion’ basis for the supply of finished goods.00. Ongoing Programmes Mother and Infant Survival Programme Population Stabilisation Operation Muskaan for cleft lips and palates "YARS" .000 including adolescents and youth. remain safe. This reduces the burden of ‘working capital’ management of these small units. Global Business Coalition on HIV/AIDS. WHO-SE Asia Regional Office. This model is being shared through forums like ILO. This programme extends to the rural and urban populace residing in and around Jamshedpur.Youth and Adolescent Reproductive Services Specifically targeted programmes on HIV and AIDS. motivational programmes have extremely successfully broken the barriers of prejudice and myths to bring about the participation of communities. Seva Sadan. In order to assist social organisations and small-scale industry units to supply the Company. The Global Business Coalition. Tata Steel Family Initiatives Foundation (TSFIF) . Project "WATSAN" for Water and Sanitation Free Health Checkups for Women at Surya Clinics Pioneer in Family Initiatives and HIV/AIDS Awareness Ringing the first alarm bell for Population Control The first corporation in the country to launch a family welfare programme. spares. globally and nationally. Only local vendors are engaged for the delivery of services. industrial workers. Through the innovative use of communication media.able to match the required standards. so as to extend both its capability and services into emerging sectors of need. For example. but also the community at large so that the inhabitants of Jamshedpur and at other locations. except for the tasks requiring a higher degree of specialisation and sophistication and a skill set which is not available locally. Tata Steel has been promoting controlled family planning since the 1950s. For the past 16 years. bustee dwellers and those from the indigenous tribes of the area. Jamshedpur today is a leader in demographic indices in the country. Global Compact Initiatives. School of Hope and Bal Vihar. and consumables. Health and AIDS Awareness The health and safety of the employees and the community is critically interlocked with productivity and is enshrined in Tata Steel’s Vision. It covers a heterogenous population of over 10. which is an . NACO (National AIDS Control Organisation) and JAPC (Jharkhand AIDS Prevention Consortium) and more recently through Global Reporting Initiatives. Now it is in the process of reauthoring its role. The Company has thus taken proactive steps in AIDS prevention by spreading awareness not only amongst its employees. in even those which do not readily accept family planning.
Environment Conservation Initiatives Tata Steel believes that environment management is integral to sustainable business. that Tata Steel is the first company in the country to be conferred ISO-14001 Certification for its main steel works and utility services in Jamshedpur All its mines and collieries are also ISO-14001 Certified for environmental management. especially to reduce the stigma and discrimination. The prestigious "Global Business Coalition Award (GBC) for 2003 for Business Excellence" was conferred on Tata Steel for its response to the epidemic and its outstanding HIV/AIDS Awareness work in Jamshedpur. It may be worth mentioning that Jamshedpur has the best tree cover in the country. to be showcased globally. Tata Steel.5 million surviving trees as a part of the “Green Millennium” campaign. Further augmenting its commitment in this field. Tata Steel has always adopted effective measures in improving its processes.alliance of over a hundred major international companies who are expected to lead by example. invested in break-through technology and developed products and services that minimise negative consequences in the environmental performance of the product-cycle. The company's commitment in this area can be further gauged from the fact. Tata Steel has over the years focused on five principal areas of environment management: Optimising all the natural resources to their fullest extent Focusing on water conservation and management Waste utilisation and energy conservation Pollution control (to reduce CO2 emission) Land reclamation along with afforestation .Tata Steel's collieries and mines which support the 'Save Forests' campaign are a benchmark in environment management. The award is conferred on companies who have evolved best practices on HIV/AIDS prevention. The responsibility of managing environmental impact goes beyond operations. This award places Tata Steel’s initiatives at par with the best in the world. In recognition of this fact. is dedicated to combating this disease. Tata Steel is one of its founding members. has planted 1.
which is aimed at reducing emissions in the process-cycle. Contributing to the Group’s effort. All its operations have achieved the ISO-14001 certification for environment management. ISO 14001. efficient operations of blast furnaces. a number of other Indian divisions of the Company too. etc. undertook the Carbon Foot Print exercise to assess the base levels and formulate a plan for setting targets and actions. It has incorporated in its operations technologies like ULCOS (Ultra-low CO2 Steelmaking). 100% of the manufacturing operations of Tata Steel Europe are certified to the independently verified international environmental management standard. all Tata Steel Companies are committed to reducing greenhouse gas emissions and help and educate customers to do the same.In an era where the threats of global warming have become an imminent reality. In addition. the Climate Task Force (CCTF) also laid down a continued plan of investing in breakthrough technologies to reduce the carbon footprint by at least 20% in the next ten years. The objective has been to create an atmosphere that respects both nature and community at the same time. Acknowledging the fact that the steel industry. In its Indian operations other efforts by the Company in this direction include pursuing Clean Development Mechanism (CDM) projects to further reduce CO2 emission by more than 2 million tonnes per annum. the Tata Steel Group has taken several initiatives to battle the potential dangers. . Tata Steel has implemented a variety of control measures to improve the working environment at the shop floor. as a sector. During FY 2009-10. The Jamshedpur works is the first in the world to be conferred the SA 8000 for work conditions and improvements in workplace. contributes 4% of the total man-made carbon di-oxide emissions globally. the Jamshedpur Steel Works benchmarked its activities with the IJmuiden Steel Works in the Netherlands and has undertaken several energy efficiency measures like maximising the utilisation of by-product gases.
TSRDS.000 tonnes per year and its dust (PM10s) emissions by 40 tonnes. has launched a five-year Horticulture Project in the East Singhbhum district of Jharkhand. Reclamation of land and tree plantation measures is a part of the Organisation’s regular activities. specific water consumption including power and steam generation in the Indian operations reduced by 18.At Port Talbot in the UK. in 2009-2010 an additional area of 2. Whereas approximately 4000 acres of wasteland had been converted to agricultural land and roughly 1500 acres has been brought under double crop by last year. Solid waste utilisation increased by 1.55% in 2009-10 to the level of 91. The project has brought Port Talbot closer to realizing its ambition of self-sufficiency in energy by reducing the plant’s demand for natural gas from the national grid. in collaboration with the National Horticulture Mission. Tata Steel has inaugurated its BOS Gas Recovery Project. During this year.57 m3/tcs mainly driven by recovery of wastewater from the drains of the Steel Works.1%.075 acres were covered under Hoticulture Crops (mango and cashew) and 373 acres of wasteland was developed in various locations. with the objective of reducing site’s carbon dioxide (CO2) emissions by some 2.40.3% to the level of 5. .
In its efforts to prevent environmental degradation. the Company has also encouraged the development of renewable and non-polluting sources of energy in the rural areas. Its other environment projects include ‘The Big Cleaning Day’ project. with a defined goal of restricting its CO2 emissions to 1.8 million Baht per year on its electricity costs. The ‘Save Our Earth’ programme is a campaign against global warming. . TSTH is also focusing on Greenhouse Effect Management. While the Company operations constantly address environmental sustainability. its rural development activities have also focused on improving the green cover in the area and better water management.0 tonne per tonne of liquid steel produced by 2012. Tata Steel Thailand (TSTH) is highly dependent on the use of natural resources and has consequently incorporated energy management into its Total Productive Maintenance (TPM) activities and has saved 1. ‘The Local Forest Rehabilitation’ project and ‘The Steel Products for Environmental Preservation’ project. This initiative will gradually reduce dependence on firewood and slaughter of trees.
000 cheque was donated to the same cause by employees of NatSteel Xiamen Ltd. in turn. Tata Steel joined forces with the Gwent Alcohol Project. which allows staff to pro-rate one day leave per year to carry out activities with their adopted charities. Financial help extended by the Company includes: • • Donation of $5000 to the Victorian Fire Appeal for the victims of bush fires in Victoria. is 30% higher in Wales than in the rest of the UK.500 businesses to flourish and created more than 70. Initiatives in Australia NatSteel Australia Pty Ltd launched its pilot CSR leave project in 2008-2009. has been providing funding and infrastructural support for the economic regeneration of communities for the last 30 years. An RMB $ 80.Overseas Initiatives collapse all Community Development Initiatives CSR is an integral component of Tata Steel’s business strategy and the overseas group companies have been working towards improving the quality of life in their respective areas of operation. Almost all our employees at Port Talbot and Llanwern attended two-hour alcohol and substance awareness sessions during 2008. . (China) gave an RMB $ 160. West Glamorgan Council on Drugs and Alcohol Abuse. This has enabled more than 4. Initiatives in Europe UK Steel Enterprise. The Sports and Recreation Club of NatSteel Holdings raised $ 53. with over £50m in direct investments.000 cheque towards benefit of Sichuan earthquake victims. The total financial support amounts to over £72m.000 new job opportunities.500 for the purchase of a modified van for the physically challenged. Community drug and alcohol abuse is 30% higher in the towns of Port Talbot and Neath than in the rest of Wales – and. a subsidiary of Tata Steel-Europe. Initiatives taken in other parts of the world NatSteel Xiamen Ltd. the Community union and key contractors. and almost 200 line managers underwent training in how to spot and deal with possible drug or alcohol-related issues.
. The Wuxi Jinyang Metal Products Company donated RMB 120. Tata Steel Thailand also arranged an environmental conservation camp for 50 students. Tata Steel Thailand provided rebars for the Yuwawitsawakornbopit 36 Bridge Construction Project operations.000 for Sichuan earthquake victims. Be it the discovery of iron ore mines. (Vietnam) extended financial support towards flood relief in Bac Giang and Vinh Phuc provinces. or its corporate social responsibility initiatives. Conclusion Steeped in tradition for over a hundred years. the Company has a rich repository of milestones since inception. Tata Steel has created significant landmark events in the history of corporate India. NatsteelVina Co. Ltd. (Thailand) undertook several improvement initiatives under the Watdonchan School Project. The Siam Industrial Wire Company Ltd.