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I would like to express my gratitude to all those who gave me the possibility to complete this project. Therefore, I want to offer my heartiest thanks to those people who made it possible for me to complete the project work successfully. First and foremost, my intellectual debt is to DEPARTMENT OF
MANAGEMENT NORTH BENGAL UNIVERSITY and entire mentors cum coordinator of the visit and project. I am thankful to our Head of the Department of management NORTH BENGAL UNIVERSITY Mr. DEBOBROTO MITRA who gave our 2010-2012 batch of Management this valuable opportunity to visit HCCB PVT. LTD. RANINAGAR plant JALPAIGURI and complete this project, by which I came in contact with the organization and its culture during my one day industrial visit. Secondly, I would like to give my thanks to our group mentors and visit coordinator Mrs. PAROMITA CHOUDHARY, Mr. SUBHROTO ROY, Mr. DEBASIS BISWAS, Ms. NANDITA PRADHAN who guides me during the visit help me lot how to complete the project successfully After this, I would like to give my heartiest thanks to Ms. Kamalika Chakra borty Human resource .manager of HUNDUSTAN COCA COLA BEVERAGES Pvt. Ltd. who helped and guide me very much to complete our project. He taught me about the company and how to deal with the customers. Adding to the above I would like to give my thanks to Mr. BIPLOB GHOSE manager(PLANT) of HCCBPL who gave me permission for conduct and complete our visit.
DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL
INTRODUCTION TO PROJECT
• INTRODUCTION ABOUT VISIT
INTRODUCTION TO COMPANY
• ABOUT HCCB PVT. LTD. • FUNCTIONAL AREAS • ADMINISTRATION • PRODUCTION • CONCLUSION
DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL
About COCA-COLA. which is no doubt one the most enthralling business places in DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 3 . : . The location of the plant not only provides good transport facility since it is located on NH 31.INTRODUCTION ABOUT PROJECT This is the project related to industrial visit to the HUNDUSTAN COCA COLA BEVERAGE PVT.Administrative frame work : . HINDUSTAN COCA-COLA BEVERAGES RANINAGAR JALPAIGURI. production process. good environment condition and also the location of the plant. availability of labor at comparatively lower cost. : . This project also includes the most important part i. This is very near to Siliguri. machineries quality control. is one of the major bottling plants among the eight plants located in northern region of India. LTD.About HCCB Pvt.e. Ltd.Production process. but also the Raninagar plant is the supply line for the whole eastern region and also for Nepal and Bhutan. This project help to understand the reader about the industry and its concerned firm. The plant of Hindustan Coca-Cola Beverages Private Limited located in Raninagar Industrial Growth Centre on NH-31 near Jalpaiguri.About the industry and its firms. : .. its administrative cum operational mechanism. machineries.The Hindustan Coca-Cola Beverages Private Limited has set up its plant in Raninagar because of the availability of ground water.WEST BENGAL :PRIVATE LIMITED. safety systems. It gives the detail idea about following mentioned points. : . quality control mechanism. safety systems and last but not the least operational in HCCBPL RANINAGAR. JALPAIGURI.
The Raninagar plant produces all the coca cola products except Maaza and Kinley Soda.Eastern India. RGB as well as on pet bottles. toys etc. Hindustan Coca-Cola Beverages Private Limited. In case RGB the company produces 200 ml and 300 ml bottles. and in case of PET bottles the company produces 500 ml.Hindustan Coca-Cola Beverages Private Limited here in Raninagar produces soft drinks on returnable glass bottles i. 600 ml. The Chief Minister presented the award at a seminar organized by the WB cleaner production centre in collaboration with the population control board and the Indian chamber of commerce. the product ‘Sprite’ is their most popular brand. DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 4 . and 1. Jalpaiguri unit in Raninagar was also conferred the environment appreciation ce4toificate. The RGB are used for filling up of beverages again and again after proper washing but on other hand PET bottle s are not used again for filling up of beverages rather the raw materials of the PET bottles are recycled and used for making different kinds of goods like T-shirt. According to the survey done by the Hindustan Coca-Cola Beverages Private Limited.5 lt bottles.e.
the "Cola Wars" keep expanding. the third major player had soft drink sales of $13 billion with a product line consisting of soft drinks such as A&W Root Beer. PepsiCo.Barbara Murray. and other institutions to go all-Coke or all-Pepsi. Pepper. The prototype of all marketing and branding struggles. The Coca-Cola product line has several popular soft drinks including Coca-Cola.” They are fighting on the TV. Maaza etc selling over 400 drink brands in about 200 nations. or produce. Fanta. universities. Miranda. and Cadbury Schweppes. One of the biggest pushes of the last few years has been convincing school districts. even in Third DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 5 . in the fast-food restaurants. Cadbury Schweppes. it has the most soft drink sales with $32 billion. PepsiCo Beverages North America and PepsiCo International. and new branded products in the form of “Vanilla Coke" and “Pepsi Blue. and in the supermarkets. meat. Canada Dry. Barq’s. in return for a (small) cut of the gross sales. The Pepsi and Coca Cola keep rolling out the big guns: duelling pop stars. The leaders include the Coca-Cola Company. Sprite. PepsiCo is the next top competitor with soft drink sales grossing $28 billion for the two beverage subsidiaries. Diet Coke. PepsiCo’s soft drink product line includes Pepsi.NON-ALCOHOLIC BEVERAGE INDUSTRY SOFT DRINKS INDUSTRY “For years the story in the non alcoholic sector centred on the power struggle between Coke and Pepsi. These companies' products occupy large portions of any supermarket's shelf space. Mountain Dew. But as the pop fight has topped out. the industry’s giants have begun relying on new product flavours and looking to non carbonated beverages for growth” . and Dr. Three leading companies have prominent presence in the soft drink industry. Selling costly sugared water and building an increasing demand for it. Slice etc which make up more than one quarter of its sales. According to the Coca-Cola annual report. often covering more territory than real food categories like dairy products. they are also duelling in the schools.
and Mexico. iconic ready-to-drink brands. in order to come up with better products to gain more market share and to satisfy the existing consumers. India. China. BEVERAGE INDUSTRY IN INDIA India is home to one of the most ancient cultures in the world dating back over 5000 years. there's still an opportunity worldwide to replace hot beverages like coffee and tea that require some preparation with these cold. It is an industry. unsullied by any preexisting need or local tradition. are expanding fast. and both Coke and Pepsi are finding local partners (bottlers) in these countries to keep extending their reach. Markets in Eastern Europe. involves marketing in its purest form. BEVERAGE S Alcoholic Non-Alcoholic NonCarbonated Non-Cola Carbonated Cola it are as follows: Non-Cola The beverage industry is vast and there various ways of segmenting it. among others.World countries. And while the American market may be mature. so as to cater the right product to the right person. The different ways of segmenting DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 6 . Beverages industry in India plays an important role in the Indian FMCG market. in which the players constantly innovate.
it is important to address this issue so as to encourage regular consumption as well as and to make the industry more affordable. • Consumer education is a must to bring out benefits of beverage consumption whether in terms of health. beverages are a luxury and that beverages have to be consumed occasionally.e. purchase and consume. and for senior citizens high levels of consumption and low levels of consumption. Four strong strategic elements to increase consumption of the products of the beverage industry in India are: • The quality and the consistency of beverages needs to be enhanced so that consumers are satisfied and they enjoy consuming beverages. DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 7 .e. consumption.• • • • • Alcoholic. If the behavioral patterns of consumers in India are closely noticed. In order to leverage the beverage industry. refreshment. it could be observed that consumers perceive beverages in two different ways i. for adults Segmentation based on the amount of consumption i. • Communication should be relevant and trendy so that consumers are able to find an appeal to go out. relaxation.e. These two perceptions are the biggest challenges faced by the beverage industry. non-alcoholic and sports beverages Natural and Synthetic beverages In-home consumption and out of home on premises Age wise segmentation i. taste. well-being or prestige relevant to the category. • The credibility and trust needs to be built so that there is a very strong and safe feeling that the consumers have while consuming the beverages. stimulation. beverages for kids.
a pharmacist in Atlanta.The beverage market has still to achieve greater penetration and also a wider spread of distribution.. as a big opportunity. In 1899. was being sold in every state and territory in the United States. it franchised its bottling operations in the U. for brand. and distributor of nonalcoholic beverage concentrates and syrups.S. Candler added carbonation and by 2003. who sold the syrup mixed with fountain water as a potion for mental and physical disorders. With the bubbles making the difference. Coca-Cola was registered as a trademark in 1887 and by 1895. The formula changed hands three more times before Asa D. growing quickly to reach 370 franchisees by 1910. It is important to look at the entire beverage market. marketer. Headquartered in Atlanta with divisions and local operations in DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 8 . COMPANY OVERVIEW COCA COLA Coca-Cola was created in 1886 by John S Pemberton. Georgia. Coca-Cola was the world’s largest manufacturer. with more than 500 widely recognized beverage brands in its portfolio.
“in arm’s reach of desire. Coca-Cola was exempt from sugar rationing and also received government subsidies to build bottling plants around the world. volume was low. machinery.” The Second World War proved to be the stimulus Coca-Cola needed to build effective capabilities around the world and achieve dominant global market share. and effective advertising a challenge with language. Coca-Cola continued working for over 80 years on Woodruff’s goal: to make Coke available wherever and whenever consumers wanted it. “Can’t beat the Feeling” (1987). Its catchy. and assessing the brand’s strength to determine the risk of future earnings forecasts. Cuba. By the end of the 1920’s Coca-Cola was bottled in twenty-seven countries throughout the world and available in fifty-one more. Considerations included market leadership stability. In spite of this reach. The ranking’s methodology determined a brand’s valuation on the basis of how much it was likely to earn in the future. quality inconsistent. “Coke is it” (1982). 1969). and Panama. As a result of Coke’s status as a military supplier. and government regulation all serving as barriers.” and instead would use local bottles.45 billion . and global reach. well-liked slogans (“It’s the real thing” (1942. caps. Coca-Cola generated more than 70% of its income outside the United States by 2003 INTERNATIONAL EXPANSION Coke’s first international bottling plants opened in 1906 in Canada. incorporating its ability to cross both geographical and cultural borders. trucks. and personnel contributed to Coke’s challenges as well with a lack of standard processes and training degrading quality. From the beginning. Woodruff’s patriotic commitment “that every man in uniform gets a bottle of Coca-Cola for five cents.over 200 countries worldwide. THE WORLD’S MOST POWERFUL BRAND Interbrand’s Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World and estimated its brand value at $70. wherever he is and at whatever cost to our company” was more than just great public relations. culture. distilling the percentage of revenues that could be credited to the brand. Coke understood the importance of branding and the creation of a distinct personality. and a 1992 return DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 9 . “Things go better with Coke” (1963). Former CEO Robert Woodruff’s insistence that Coca-Cola wouldn’t “suffer the stigma of being an intrusive American product.
and distribution DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 10 . In addition. sale and distribution of Company products. cementing its presence with a deal that gave Coca-Cola ownership of the nation's top soft-drink brands and bottling network. we grant licenses to third parties from time to time to use certain of company’s trademarks in conjunction with certain merchandise and food products. Coke’s acquisition of local popular Indian brands including Thums Up (the most trusted brand in India21). PATENTS. bottling. as well as substantial know-how and technology. the design and operation of various processes and equipment used in business.’’ This technology generally relates to Company’s products and the processes for their production. which we collectively refer to as ‘‘technology. Company’s sparkling beverage and other beverage formulae are among the important trade secrets of Company. and trusted refreshment of choice across the decades and around the globe.Company own numerous trademarks that are very important to business.to “Can’t beat the real thing”) linked that personality to the core values of each generation and established Coke as the authentic. Citra and Gold Spot provided not only physical manufacturing. trademarks are valid as long as they are in use and/or their registrations are properly maintained. Some of the technology is licensed to suppliers and other parties. Coca-Cola returned to India in 1993. the packages used for products. COPYRIGHTS. company authorize bottlers to use applicable Company trademarks in connection with their manufacture. and certain quality assurance software. HINDUSTAN COCA COLA BEVERAGES PRIVATE LIMITED COKE IN INDIA: Coca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveals its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India. copyrights and trade secrets. relevant. Pursuant to company’s bottler’s agreements. TRADE SECRETS AND TRADEMARKS Company owns numerous patents. Limca. Maaza. After a 16-year absence. Depending upon the jurisdiction.
000 retail outlets serviced by a fleet that includes 10ton trucks. Coca-Cola India produced its beverages with 7. including Coca Cola. In addition to its own employees. supply. Coca-Cola India achieved 39% volume growth in 2002 while the industry grew 23% nationally and the Company reached breakeven profitability in the region for the first time. The complete manufacturing process had a documented quality control and assurance program including over 400 tests performed throughout the process. By 2003. Sprite and Fanta. Coke indirectly created employment for another 125. and distribution networks.nine contract-packers to manufacture a range of products for the company. making it one of the country’s top international investors. The complexity of the consumer soft drink market demanded a distribution process to support 700. and trademarked tricycles and pushcarts that were used to navigate the narrow alleyways of the cities. profitability. From 1993 to 2003. Coca-Cola India announced plans to double its capacity at an investment of $125 million (Rs. act local” mantra. MARKETING STRATEGY Coca-Cola CEO Douglas Daft set the direction for the next generation of success for his global brand with a “Think local. diet Coke. This combination of local and global brands enabled Coca-Cola to exploit the benefits of global branding and global trends in tastes while also tapping into traditional domestic markets. 750 crore) between September 2002 and March 2003. Encouraged by its 2002 performance. Coca-Cola invested more than US$1 billion in India. Leading Indian brands joined the Company's international family of brands. the company launched the Kinley water brand and in 2001.assets but also strong consumer preference. open-bay three wheelers. DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 11 . and quality.000 local employees at its twenty-seven wholly owned bottling operations supplemented by seventeen franchisee-owned bottling operations and a network of twenty. In 2000. Shock energy drink and the powdered concentrate Sunfill hit the market. Coca-Cola India had won the prestigious Woodruf Cup from among 22 divisions of the Company based on three broad parameters of volume.000 Indians through its procurement. plus the Schweppes product range.
“Life ho to aisi.” (life as it should be) was the DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 12 .” the designation Coca-Cola gave to the market segment including metropolitan areas and large towns. This lens.Recognizing that a single global strategy or single global campaign wouldn’t work. informed by consumer insights. BRAND LOCALIZATION STRATEGY: THE TWO INDIA INDIA A: “Life ho to aisi” “India A. where both the soft drink category and individual brands were undeveloped. focusing on differentiation through offering unique and compelling value. unique marketing strategies were required in urban versus rural India. the task was to narrow the brand positioning.33 This segment sought social bonding as a need and responded to aspirational messages. gave Coke direction on the trade-off between focus and breadth a brand needed in a given market and made clear that to succeed in either segment. The soft drink category’s role in people’s lives. acknowledging that urban versus rural India were two distinct markets on a variety of important dimensions. The foundation of the new strategy grounded brand positioning and marketing communications in consumer insights. Coke India re-examined its approach in an attempt to gain leadership in the Indian market and capitalize on significant growth potential. 1. with higher category and brand development. -home thirst-quenching and the Coca-Cola India no. In 2001. locally relevant executions became an increasingly important element of supporting Coke’s global brand strategy. the degree of differentiation between consumer segments and their reasons for entering the category. with an average Coke costing Rs. represented 4% of the country’s population. Additionally. after almost a decade of lagging rival Pepsi in the region. 10 and In rural markets. particularly in rural markets. celebrating the benefits of their increasing social and economic freedoms. Soft drink category was undifferentiated in the minds of rural consumers. the task was to broaden the brand positioning while in urban markets. and the degree to which brands in the category projected different perceptions to consumers were among the many important differences between how urban and rural consumers approached the market for refreshment.
successful and relevant tagline found in Coca-Cola’s advertising to this audience. Literally translated to “Coke means refreshment. In an effort to make the price point of Coke within reach of this highpotential market. 5. RURAL SUCCESS Comprising 74% of the country's population. Coke was perceived as a luxury that few could afford. As a result of the Thanda campaign. and 58% of its disposable income. comprising the other 96% of the nation’s population. the rural market was an attractive target and it delivered results.” meaning cool/cold is also generic for cold beverages and gave “Thanda Matlab Coca-Cola” delicious multiple meanings. and concurrently cutting the price in half. lassi. CocaCola launched the Accessibility Campaign.” the phrase directly addressed both the primary need of this segment for cold refreshment while at the same time positioning Coke as a “Thanda” or generic cold beverage just like tea. Coke invested in distribution infrastructure to effectively serve a disbursed population and doubled the number of retail outlets in rural areas from 80. or lemonade. “India B” included small towns and rural areas. 41% of its middle class. introducing a new 200ml bottle. INDIA B: “Thanda Matlab Coca-Cola” Coca-Cola India believed that the first brand to offer communication targeted to the smaller towns would own the rural market and went after that objective with a comprehensive strategy. smaller than the traditional 300ml bottle found in urban markets. Coke’s advertising and promotion strategy pulled the marketing plan together using local language and idiomatic expressions. to Rs. Coca-Cola won Advertiser of the Year and Campaign of the Year.000 in 2003. increasing market penetration from 13 to 25%. “Thanda. This pricing strategy closed the gap between Coke and basic refreshments like lemonade and tea. At the same time. Coke experienced 37% growth in 2003 in this segment DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 13 . making soft drinks truly accessible for the first time. 100.000 in 2001 to 160. This segment’s primary need was out-of an average day’s wages around Rs.
30% of 2008 volume. Apart from the capital cost of plant and equipment the bottles has to invest in bottles and crates. Calcutta & Jalpaiguri unit also DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 14 . A bottling operation is a capital intensive business. 24 and Rs. particularly so the returnable bottle market like in India and the investment is the forth level. This market accounted for 80% of India’s new Coke drinkers.versus the 24% growth seen in urban areas. Chennai. and was expected to account for 50% of the company’s sales in 2008. the locations are given below: • FOBO Mumbai. 40 per crate. HCCBPL STRUCTURE Coca-cola is a world class company in "low margin. Excise and other taxes amounting Rs. COBO has been of Coke Company's biggest strategy. which has proved to be winner. truck and cooling structure (Visi. Coolers and ice boxes) at the retail point industry estimates @Rs. 30 per crate or about 20%) being made by the retailer. COBO'S IN INDIA COBO’s are present across the nation. Bangalore. 5 product. high volume" business which means sales of high volume for the product in order to be profitable and complete in the global market. The going for a COBO is the risk of coke Company and it is also implied a big attitude change from a totally marketing orientation to an operation mindset. Driven by the launch of the new Rs.2008. Crate which is equivalent to the price at which the crate enters the distribution system Bottlers operates on margins around 10% with the bulk of the killing (between Rs. * * Company Owned Bottling Operation (COBO) Franchisee Owned Bottling Operation (FOBO) COBO : COBO stand for company owned bottling operations. Ahemadabad. per capita consumption doubled between 2007 .
DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 15 .intensive route of the owning and running its own plants along side those of its franchises. Coca-cola pumped in money to upgrade plants of franchises. in India Pepsi has franchise. which were weaker did not have financial worth were given massive support in form of interest free loans to upgrade their operations.FOBO stand for franchise owned bottling operation. Coca-cola has taken a more capital . trucks. Another gain of going FOBO is that since the franchises have to invest in plants and machines glass bottles. In the case the company supplies its soft drink concentrate to its franchies (bottle syrup). and infrastructure. Getting into FOBO has helped Coke Company on several fronts. FOBO IN INDIA: FOBO are located at the following places: • Part of Delhi. First. Calcutta and south bengal. Part of Andhra Pradesh. the cost burden has been reduced. Punjab. it has enabled Pepsi to focus on marketing operations as much as it has on operation fronts.
PRODUCTION PROESS OF COCA-COLA REFINED SUGAR WATER TREATMENT CARBON DIOXIDE FILTARAT ION SIMPLE SYRUP CONCENTRAT ION FINAL SYRUP DE-CREATOR PROPOTIONER COOLER FILTER CROWNER EMPTY BOTTLE IMDEPECTIO N BOTTLE WASH WAREHOUSE CASE CLEANING PREE-INFEED INSPECTION FULL PRODUCT INSPECTION PACKING UNCASHE R DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 16 .
The Plant has one PET line which has the capacity of yielding 209 bottles. two RGB (Returnable glass bottles) lines which yields 600 bottles per minute each and one Juice line which yield 155 bottles per minute. East Depot and Mega Depot. DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 17 .MANUFACTURING UNIT OF HCCBPL :-The manufacturing unit of HCCBPL. North Depot. per minute. It caters to the whole of South Karnataka through a network of more than 80 distributors. There are three depots in Bangalore. is the third largest plant and one of the bottling operations owned by the company. situated at Bidadi.
By CHARLES M.ORGANISATION STRUCTURE Organizations are shifting from steep hierarchy of the industrial era to flatter network organizations based on dynamic teaming and virtual enterprising. SAVAGE DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 18 .
Fig: Employees structure in RANINAGAR plant DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 19 .
lime and bleaching powder is mixed with water and it is filtered with a normal filter. Also there are six inter connected huge tanks of capacity of 10000 lt each. After that the filter water is passed through a micron filter where the particles having size of 1U. This water treatment plant can purify water at a rate of 10000 lt/hr. This tank is known as RAW WATER TANK. At DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 20 . The filtration process is not completed yet. the treated water is finally passed through a U.2U & 3U (U=Micron) are completed removed. They also give importance to the purification to the tanks where the water is kept and the beverage is prepared. They adopt five stages while cleaning it. First the water which is pumped from the bore-well is collected in a huge tank of capacity 340x2 KL. At first. then at first we will find that the water they use for the production for the beverages is ground water which they pumped from 330ft below the earth’s surface. This ground water is treated and purify in a plant called WATER TREATMENT PLANT. The process is called CIP (Cleaning in place).V filter. It used to kill any kind of micro organization and bacteria present in the water.PRODUCTION DEPARTMENT:Process of Production: If we start our discussion on production.
sugar. the production of the PET bottles and its cleaning is also going on. Again while producing the beverages the quality of the liquid is given importance and for that they have a separate quality laboratory. There in temperature in 40 bar air pressure the small sized perform takes the shape of the bottles which we used to see in the market as in the machine it moulds like a balloon. Lately. In case of PET bottles the Raninagar plants buys the raw material on the bottle from Hyderabad and Chennai and it is called perform. But in case of glass bottles only the beverage is filled into them as the bottle are made in some other places. The PET and RGB bottles are washed for 30 minutes through five steps: Washed with chlorine water. Caustic in washed out with pure treated water. In every half an hour two bottles are picked and the authority checked the quality whether there are any lapses in the test or in the bottles or anything. They have a machine called GAS VOLUME MACHINE which checks the pressure and temperature. preservatives and if it is a colored drink then different colours are mixed to prepare the beverage and it is stored in a safe place. then caustic water (NaOH) is spread then this is washed with water. The send of raw material into a machine called BOTTLE BLOWING MACHINE.first. QUALITY CONTROL DEPARTMENT:Then with the carbonated water. different kinds of government permitted flavored. DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 21 . then the sugar concentration is checked in a machine called DENSITY METER. then the tanks are washed with hot water and lastly with cold water. on the other side. whether the bottles are made properly or not is checked. two or three people take a sip of the liquid to be sure of the test. For that the bottles is dipped in a liquid for 30 minutes to check the durability PRODUCTION OF BOTTLES AND FILLING OF BEVERAGES:While the production of the beverages is going on. Caustic soda water. it is washed with chlorine water. Then it comes to the machine called RISER where the washing of the bottles are done.
DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 22 . It also leads to low costs. which is to be followed by him on a daily basis. Then the bottle is ready for the for the filling of the liquid. In the machine at a time 600 glass bottles can be washed. A detailed and well organized distribution system contributes to the efficiency of the salesmen. A typical distribution chain at HCCBPL would be: Production Plant Warehouse Depot Warehouse Distribution Warehouse Retail Stock Retail Shelf Consumer The customers of the Company are divided into different categories and different routes. The distribution channels are constructed in such a way that the demand of customers is fulfilled at the right place and the right time when it is needed by them. higher sales and higher efficiency thereby leading to higher profits to the firm. and every salesman is assigned to one particular route. WORKER SAND THE EMPLOYEES:An estimation number of the production department employees. Now the bottle reaches the place where the liquid to be filled in them is kept. DISTRIBUTION NETWORK:HCCBPL has a wide and well managed network of salesmen appointed for taking up the responsibility of distribution of products to diverse parts of the cities. Washed with hot & cold water.
The main difference is in the case of market developers. This helps me to understand entire marketing situation of coke in Siliguri market. Instead of market developers Pepsi has only sales man. This is considered as the main reason that makes coke unique from Pepsi.Learning Outcome The learning outcome that I have experienced by doing this project is invaluable.com http://www.com www.coca-colaindia. And the entire organization structure is different from its main competitor Pepsi.google.thecoca-colacompany.com www. The strategies adopted by coke to increase its market share are unique in nature. I am confident that. I will be able to implement these acquired skills in my future.com/news/mango_beverage_market_reportedl y_attracts_new_players_in_india DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 23 . References www.drinks-businessreview.
Observations and Conclusion • The Coca-Cola Company has one global standard. • All ingredients undergoes extensive testing and inspection prior of being released for use. • Every ingredient use in the manufacturing of beverages meets all the local regulatory. Company and International standards. • Coca-Cola India procures the ingredients from pre-selected lots approved from authorized suppliers. The Coca-Cola Company has only one quality system around the world. DEPARTMENT OF MANAGEMENT UNIVERSITY OF NORTH BENGAL 24 . On periodic bases external validation and testing is performed by independent and accredited laboratory in all our ingredients used in the manufacture of beverages. • Coca-Cola India follows the same international quality standard across all the bottling operations within India.
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