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AMONG OTHER NEWS PAPERS IN BAREILLY REGION
SUBMITTED TO: Deptartment Of Management Studies, Graphic Era Institute of Technology, Dehradun
SUBMITTED BY: Mudit Manohar Manglik M.B.A. (II semester)
• Preface • Acknowledgement Organizational Profile 1. History 2. Present scenario 3. Department wise description of AMAR UJALA, Bareilly 4. Hierarchical Arrangement
• SWOT Analysis • Research Methodology • Analysis Interpretation
• Suggestions • Conclusion of Comparative Study • Questionnaire
To become an effective and efficient marketing professional, it is very necessary to get a good insight of market, to understand how things really happen in market, the theoretical concepts and their practical implications. “As one cannot learn swimming without entering into the water”. So I joined summer training in AMAR UJALA, Bareilly. In this training I got the valuable experience of Marketing. It developed a marketing thinking in myself and contributed a lot in making me a marketing professional. I have summarized my experience in this report. It is beneficial not only to me but also to them who will study this report.
This project report has been made possible with the co-operation of many persons to whom I express my sincere gratitude and appreciation. This work is a humble attempt to gain exposure in field of newspaper and application of management concept in business field. I am very grateful to people who supported me to transform the report in the materialistic form. My modest sincere thanks are towards Mr. Nitin Agarwal (Head) and Mr. Anuj Tyagi, Advertisement Deptt., AMAR UJALA, Bareilly for giving me a chance to work on this project. I am highly thankful to Miss Geeta Tandon, Personnel Deptt. AMAR UJALA, Bareilly for providing me an opportunity to undergo the training in the organization. I am also very thankful to Mr. Nitin Saxena for giving me their valuable time to understand the working of different departments of AMAR UJALA, Bareilly. I am also thankful to the other officers and staff of AMAR UJALA< Bareilly for their valuable co-operation and support. I express my sincere thanks to my Dean Mr. Manish Bisht and respected faculty members for their precious guidance and encouragement. Finally, I would like to convey my thanks to the respondents who gave their precious time and valuable suggestions to me without which this project could not be completed. Mudit Manohar Manglik M.B.A. (II semester) Graphic Era Institute of Technology Dehradun
We strive to be an efficient and knowledge driven organization committed to customer satisfaction, with accountability & creativity. We shall create a spirit of team work & an environment of care, openness & evolve change in our working
History of AMAR UJALA
The foundation of AMAR UJALA was laid down by: Late Shri Dori Lal Agarwal and Late Shri Murari Lal Maheswari on 18th of April 1948, in Agra. Amar Ujala was launched on the 18th of April 1948 from Agra, as a 4 page newspaper with a circulation of 2576 copies with an objective of promoting social awakening and introducing a feeling of responsibility among the citizens of a recently independent India. In keeping with these objectives that the publishers had set for themselves, the kind of news published was basically revolving around political and social issues and crime. Starting from that modest beginning, 20 years later Amar Ujala achieved a circulation of 20,000 copies and was servicing over 14 districts in Western Uttar Pradesh. Growing slowly, but steadily, the turn of the century saw Amar Ujala as one of the top 3 dailies of India. Not only has the newspaper shed the barriers of Western Uttar Pradesh and spread itself across the entire state, but has also ventured into other neighboring states as well. Today, Amar Ujala has a staggering circulation of over 1,600,000 copies and a readership of over 8 million in Uttar Pradesh and Uttaranchal alone. Additionally Amar Ujala is now also a leading newspaper in Chandigarh, Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir. Currently, Amar Ujala publishes a 16 page daily issue with more color pages in every edition. In addition to this, Amar Ujala also has in offering for readers three color magazines, namely a) Career and Education -A weekly career magazine for youth every Wednesday. b) Rupayan c) Sunday Anand - Aapki Personal Friend: An all new weekly magazine for women every Friday. - Bole to DIRECT Bollywood se: A completely new look film magazine every Sunday.
In addition to this Amar Ujala also publishes AMAR UJALA COMPACT, which has all the important daily news in brief, a Re -1/- newspaper
from its Varanasi, Dehradun offices . Not ever deviating from the objectives with which the newspaper was originally started, even today Amar Ujala continues to be a completely unbiased newspaper with a thrust on political and current events and developments in all fields across the nation and beyond. Over the years, a lot has changed in Amar Ujala. Using the latest state of the art technology and equipment, Amar Ujala is now being printed from 18 editions. Also in keeping with today's fast paced life, all printing centers are connected by latest technology to enhance speed of news dissemination. Also in keeping with today's fast paced life, all printing centers are connected by V-sat technology to enhance speed of news dissemination. To ensure quality of material and content, Amar Ujala has a regular membership with AFP and AP. The latest photographs are therefore part of every edition. Amar Ujala has grown dramatically and has evolved with the changing times. The newspaper is known for some ground breaking journalism and even in today's cut throat competition; Amar Ujala is still selling Authenticity, Honesty and Trust The group is now headed by Mr. Ashok Agarwal, Chief Editor who provides the able guidance to the whole organization. Now in the year 2008 Amar Ujala has completed 60 glorious years of success. The noteworthy performance of the organization in the last sixty years is due to the dedication and cooperation of the members of Amar Ujala by which this group is continuously working towards serving the society.
Some Important Journalists writing for Amar Ujala
Shashi Shekhar: Group Editor, Amar Ujala Dr. Alok Puranik: Teaches Commerce at Delhi University Prof. Pushpesh Pant: Prof. International Diplomacy, JNU Devendra Sharma: Expert on Agriculture and Food police Analyst Harvansh Dikshit: Reader in Law, Moradabad Rajnath Singh Surya: Ex MP and Senior Journalist Prof. Batrohi: Eminent writer and Director, Mahadevi Verma Srijan Peeth, nainital 8. Subhash Dhuliya: Professor and Head, Communications Deptt, IGNOU 9. Kumar Prashant: Senior Journalist and Sarvoday Activist 1. 2. 3. 4. 5. 6. 7.
10. Sundar Lal Bahuguna: Famous Chipko Leader and Environmentalist 11. Giriraj Kishor: Eminent Novelist and former professor, IIT, Kanpur 12. Upendra Prasad: Sr. Economic Journalist and Ex. Resident Editor nav Bharat Times, Patna With their hard work and motivation, Amar Ujala has expanded further and started its next publication from different cities accordingly AGRA BAREILLY MEERUT MORADABAD KANPUR DEHRADUN ALLAHABAD JHANSI CHANDIGARH VARANASI JALANDHAR NEW DELHI NANITAL JAMMU DHARMSHALA ALIGARH GORAKHPUR
Today AMAR UJALA is one of the leading Hindi news-paper in Uttar Pradesh. With the opening of new publishing centers in subsequent years it has reached in every part of the state and is continuously stretching its arms to cover more and more area. It has its business offices in • • • • • • • • • • • • • • • • MUMBAI NEW DELHI BANGALORE CALCUTTA AGRA MEERUT INDORE JAIPUR LUCKNOW BAREILLY MORADABAD KANPUR ALLAHABAD ALIGARH DEHRADUN JHANSI
REPRESENTATIVE OFFICES OF Amar Ujala are located at • AHEMADABAD • CHANDIGARH • HYDERABAD • CHENNAI • PUNE
AMAR UJALA, BAREILLY
Amar Ujala, Bareilly covers five areas: • • • • • PILIBHIT LAKHIMPUR KHIRI SHAHJHANPUR BADAUN & BAREILLY itself
Today the noteworthy performance of AMAR UJALA is due to its wide coverage and publication of different supplements in a week , which is related , with each and every field of human life These supplements are as follows: a) Career & Education - A weekly career magazine for youth every Wednesday. b) Rupayan c) Sunday Anand - Aapki Personal Friend: An all new weekly magazine for women every Friday. - Bole to DIRECT Bollywood se: A completely new look film magazine every Sunday.
Amar Ujala contains the news for the various tastes of individuals as political , sports ,financial ,career and has exorbitant local news. With the fast changing trends of publication, Amar Ujala has also changed its style and started performing various promotional activities to cope the competition. After dominating the Western Uttar Pradesh now it is emerging as a leader in Central Uttar Pradesh and also extending in Eastern Uttar
Pradesh. The performance of last 60 years predicts that in coming few years Amar Ujala will dominate the whole Uttar Pradesh.
Department-Wise Description of AMAR UJALA, BAREILLY
“THE PROCESS OF GROUPING THE VARIOUS ACTIVITIES IS KNOWN AS DEPARTMENTATION”. The basic need of departmentation arises because of specialization of work and the limitation on the number of subordinate that can be directly controlled by the head of the department. Amar Ujala follows the most prevalent basic of departmentation in news paper i.e. departmentation on functional basis. The various basic departments functioning at Amar Ujala Bareilly areas follow: • • • • • • Personnel & HRM Department Accounts Department Advertising Department Circulation Department Editorial newspaper Department Production &Administration Department
All of these departments are headed by very qualified and experienced managers. All the above departments perform their work individually as well as in coordination and cooperation with each other to bring out the best results possible.
Heads of the Department,Bareilly
1. Personnel & HRM department 2. Accounts Department 3. Advertising Department 4. Circulation Department 5. Editorial News Department Ms. Geeta Tandon Mr. M.L. Goyal Mr. Nitin Agarwal Mr. Vishal Raj Gupta Mr. Sanjay Srivastava
6. Production Department
Personnel & HRM department
Mr. G.S. Tiwari
“May you have all the assets, money, infrastructure, machines, procedures but these are the people who make the organization working”.
Of all the factors of production, man is by far the most important factor. In fact the success of every business enterprise is dependent on its human element. The personnel and HRM department is concerned with the managerial and operative function a view to attaining the organizational goals effectively , efficiently and economically and meeting the social and individual goals. In AMAR Ujala, this department performs all those activities which helps the management in getting and consolidating the work done in best possible manner from the persons at different hierarchical levels and from different departments to make sure that all the work done separately by them should be in organization’s benefit. Thus it considers all the problems of people at work i.e. economical, social, psychological and political problems.
Functions performed by the department
Recruitment and maintenance of the employees, training arrangement, job analysis and job description, grievance handling, disciplinary action and employees’ welfare “A square is best fit in a square pack only not in a circle” I.e. the right person at right place to do right work with right power in a right manner and in minimum time.
Is the best possible way of an organization to grow and develop and to ensure that all the inputs are optimally utilized. This department conducts following welfare schemes for Amar Ujala employees: • • • • • • • Employee Provident Fund Employee Family Pension Scheme Employee Group Insurance Scheme Payment of Gratuity Loan Schemes Medical Facilities Leave Allowance
Along with this , department also holds responsibility to see that the efficiency is maintained in the organization and each department understands the close relationship it has with all the other departments and also each department performs their work individually as well as work in coordination with other departments for the best results.
Accounts Department is the core of any business organization. This department presents systematic, classified and summarized facts for the information about organizational financial status and current position. Its main responsibility is to provide facts for the organization’s management body on timely basis so that they can take timely decisions. In Amar Ujala this department collects financial records, classify them, calculate them, summarize them and present them in a required form to the management on timely and regular basis so as to make the decisions of management more effective and efficient. Functions Performed by the Department • • • • • Recording of transactions, regularly. Determining of actual cost of the assets of the organization. Classification of data, transformation of data into valuable information. Making information more reliable, more precise, accurate, timely as brief as needed. Budgeting and forecasting.
At Amar Ujala, Bareilly this department keeps records of following details: • • • • • • • • Profit and Loss Account and Balance Sheet Office and Administrative Department Expenses Building Maintenance and service Expenses Additional Expenses General Expenses Advertising Expenses Advertising revenue and Circulation Expenses Payrolls and Salaries
This department is the life blood of any newspaper like AMAR UJALA. at present when tempo of our thinking and way of our life in general becomes faster, technological, economic and social values are changing, the advertising department fo Amar Ujala is serving the society as well as the organization by providing more effective services and increasing the advertising volume. The cost of one copy of Amar Ujala newspaper starting from collecting of news, then editing, after that printing, transporting to the agencies to hawker and then to final customer i.e. reader comes to be approx Rs. 10/- . But due to tough competition any news paper can not charge that much from its customers and without profit any organization cannot run for long. So all the differences between charged money and cost price plus profit of share holders plus salary of employees all comes from these advertisements. This departmen5t has smoothly organized sales straff because it has to maintain contacts with local merchants, merchants, dealers, business firms and service institution as their perspective customers. To accomplish the above objectives, a team effort is being done under the very effective supervision, energetic and result oriented sales force has been continuously working to maintain contacts with different types of perspective and potential advertiser. Equal importance is given to a big as well as small advertiser. Functions Performed by the Department • Receiving advertisement from local, nationals and international advertisers either directly or through some representatives, agencies.
Scheduling of advertisements at different specified space in the news paper on due dates. Issuing bill to the advertisers either directly or through the advertising agencies. Calculation of commissions and discounts at the time of actual receiving of payments. Maintaining the full records of revenue received, publication of advertisement and issuing reminder in case of delays.
From the above description we can conclude that this department of Amar Ujala performs its job inside as well as outside the organization in the market.
Circulation is the backbone of any newspaper industry. Without it the newspaper will not get advertisements and without advertisements it would be difficult for any newspaper to survive. To perform its main functions like selling, delivering and collecting duties effectively, the circulation division is split into several units. The largest is the group that handles the city circulation. To make Amar Ujala’s welcome daily news paper in every home is a task that requires careful supervision and circulation, sufficient staff and hard work. In Amar Ujala hundred of carriers and employees are used for distribution, while many serve as sales person. For the purpose of extending influence of newspaper, as far as possible into the surrounding, towns Amar Ujala, Bareilly has good circulation division to obtain subscribers in other towns too. Amar Ujala, Bareilly contains different Daks, which covers five districts of Rohilkhand Region. These regions are: 1. Bareilly(local) 2. Pilibhit 3. Shahajhanpur 4. Badaun 5. Lakhimpur Kheri
To achieve the objective “News Paper must be their way while the news is still fresh”, several taxis and three-wheelers are used by Amar Ujala. The distribution channel adopted by Amar Ujala’s Circulation Department in local is
Functions Performed by the Department Different functions performed by this department are: • Dispatching of newspaper deciding about mode of distribution and transportation. • • • Finding the cheapest and fastest mode of transportation but must be a reliable and daily service provider. Deciding about commission of hawkers and agents. Evaluation of working of newspaper’s circulation agencies etc.
This department also has a field force to help in touch with the change in subscriber’s habit, taste and requirements.
5. Editorial News Department
All reading material (i.e. everything except advertising) is assembled in the editorial department. Amar Ujala’s Editorial news department consists of five sub departments which are as follows: 1. News Room All general news are either prepared or processed in news room. It is a place for writing news by reporters. The international, national and state news is brought in by wire for editing either by hand or through electronic editing terminal e.g. Cathode Ray Tube (CRT), Video Display Terminal (VDT), fax System and computers. This room is a busy place from early in the day until press time, the intensity increases as the deadline for copy approaches. 2. Copy Desk Located in the news room but almost a separate division is the copy desk, where the stories turned in by reporters and checked by the city editor, are examined by experienced copy readers. These experienced persons eliminate unnecessary and inappropriate words and phrases, correct spellings and punctuations, check facts, indicate paragraph and write headlines. 3. Editorial Room It is the section where editor of the editorial pages and the editorial writers handle the material that goes on the editorial page including feature stories, book reviews and
letters from readers. They write the editorial comments reflecting the newspaper’s opinion on important issues.
4. Picture Division Amar Ujala<Bareilly has a good staff of photographers who either receive assignments from the editor or use their own wisdom to take photographs of important events. This section works closely with the news room. It has a sufficient space for dark room. 5. Library Amar Ujala, Bareilly has a very rich library. It is full of old documents, cassettes, floppies, encyclopedias of different fields, up to date dictionary, reference magazines and trade journals. The library contains material that is considered ‘dead copy’ but may be used again to “background” or fill out current stories. It also has file of other newspapers, which are competitors. Besides above there are different national and international news agencies such as UNI, PTI, Bhasha and Varta which transmits news to Amar Ujala. Other sources of news are local bureau and reporters.
6. PRODUCTION DEPARTMENT
“Production can be called the core activity of business” This is true in case of Amar Ujala too. If production is stopped then there will be no use of purchase, sales and other departments. Production Department of Amar Ujala is concerned with the production of news paper. At Amar Ujala, Bareilly, newer “Cold Type” or “photo Type” process is used. Its main sections are: 1. Data Processing / Plate Compossing The addition of computer to newspaper operations has necessitated the development of an entirely new section “Data Processing Section”. This section also deals with the composing of the processed matter. Composing is done on terminals feeding directly into the computer. Advertisements are composed and assembled bty similar means and duplicated in photo proofs or the equivalent for the advertiser to approve. Different softwares used here are: Windows Ventura Gem PageMaker Akshar, etc. 2. Camera
In this department negative of the composed material are prepared and with the help of latest camera positives are made.
3. Plate Making The page of which negative has been prepared is then transferred on a plate make- up of aluminum by applying a chemical on it and passing it through the various steps. The number of pages per plate is determined by the size of the press. 4. Press Work / Machine Room In this section a multi speed “ Web Offset” Printing machine with brand name “ORIENT SUPER” is installed and its capacity of printing is 30,000 copies per hour. The machine is used for black & white as well as colour printing plate. Griming machine and Weighing machine are also installed here. From the above description we can conclude that this department works around the clock to achieve the production target.
ASSISTANT GENERAL MANAGER
⇒ Old and reputed firm ⇒ V – Satellite Link ⇒ Strong Distribution Network ⇒ Unbiased Editorial Reporting ⇒ Efficient Advertisement Department ⇒ Best in Local News ⇒ Two - Supplements in a Week ⇒ Good Printing Quality ⇒ Latest and Cost Efficient Production Techniques ⇒ Client Servicing ⇒ Performs various promotional activities Time – To – Time ⇒ Brand loyal Customers and Advertisers
⇒ Limited International News ⇒ Faces Political Differences ⇒ Limited Business News ⇒ Inappropriate Employment and Carrier Information
♦Scope for market expansion in the WESTERN, CENTRAL & EASTERN UTTAR PRADESH. ♦Can also receive more local advertisements. ♦Circulation activities can be increased. ♦Give more attention to dissatisfied and unhappy customers so that, they can become brand loyal.
♦Vast competition in publishing styles, techniques and procedures. ♦Launching of other newspaper from different parts of Uttar Pradesh can make competition tough.
The topic of the Project is “AMAR UJALA among other newspapers in Bareilly region”. In order to accomplish the above stated topic various objectives were set, which can be stated as follows: To examine the determination underlying the consumers preferences towards purchase of Amar Ujala or any other “Daily”. To study the relative importance of various factors that influences the paper in news material. To study the impact of social, cultural and demographic factors on news material. To frame guidelines for formulating marketing strategies for Amar Ujala on market analysis based on certain factors viz. demographic, product related, price, etc. To determine the message content and media most appropriate to be chosen for promoting newspaper i.e. Amar Ujala. To determine the role of supplementary issues on the customer preferences towards Amar Ujala.
A research design is purely and simply is the framework or plan for a study that guides the collection and analysis of data. Research design is some statement or specification of procedures for collecting and analyzing the information required for the solution of some specific problem. It provides a scientific framework for conducting some research investigation. The main characteristics which provide information for decision making in a research design are: Anticipation Specification Decision regarding what, where, when and how much and by what means concerning an enquiry as a research study constitutes in research design. For defining the problem conclusive research design was used. The reason for selecting such design is that we seek to estimate the proportion of people in a specific population who behave in a certain way with respect to Amar Ujala. The research design must be able to explain the reason why readers exhibit this particular buying behavior. It can be explained by showing or finding the cause and effect relationship among various factors. Research Design In brief research design of following steps: Data Source Research Approach : : Primary Data Survey Method
Research Instrument Sample Areas Contact Method
: : :
Questionnaire technique Bareilly Local Personal interview through Questionnaire
The Sample size was selected, so that it could be used for explaining the buying behavior of the population of that region. It was selected to the able to be identified with the whole population of the area. Sampling allows us to concentrate our attention upon a relatively smaller number of people items and hence to denote more energy to ensure that the information collected from them is accurate. The following steps are used in determining the sampling techniques:
The group of individuals or their attributes which can be directly or indirectly specified numerically is known as population. It covers elements, units, extent and time. For the given project these are as follows: Element Units Extent Time : : : : People Households, Shops, Colleges, etc. Bareilly ………………………………………………….
Sampling Frame :
A list, map or other specification of the units which constitute the available information relating to the population designated for a particular scheme is called sampling frame.
The selection of the sample was done on a random basis. No particular list of area or person’s name was followed. This was done to be able to cover as many as possible and not concentrate only in one particular area, so that the responses could not be biased and more extensive to be able to explain for the large population. More population buying pattern for newspaper i.e. Amar Ujala was identified by the process.
Sampling Errors and Data Collection Errors
Data collected from a sample will reflect both the “underlying reality” and the method used to collect the data. Researchers are interested in measuring this underlying reality; however, they must be aware of possible errors in their data collection method. When data are collected from a sample, an additional source of error is introduced that of sampling. If the result of a sampling study are found to be incorrect, the tendency is to attribute this to bad sampling technique when I fact the method of data collection might have been inaccurate.
Basic Sampling Problems
These problems must be addressed in any sampling operation which can be discussed as follows: The first problem is to define the universe being studied. The universe is the entire group of items that researchers wish to study and about which they plan to generalize. Many decisions must be made if the universe is to be sharply defined. The second problem is to consider the definitions of the variables to be studied. The third problem is the sample design.
Sample Design is the problem which must addressed in any sampling operation. The subject may be divided into: Determining sampling units
Selecting the sampling items Estimating universe characteristics from sample data
Selecting the Sample
Another part of the sample design problem is the method of choosing the sample items. Two general cases of methods exist for selecting samples: Probability Method Probability sampling methods are those in which every item in the universe has a known chance or probability of being chosen for the sample. This implies that the collection of the sample item is independent of the person making the study that is, the sampling operation is controlled objectively so that items can be chosen strictly at random. Non- Probability Method Non-Probability sampling methods are those that do not provide every item in the universe with a known chance of being included in the sample. The selection process is at least partially subjective.
Determination of Sample Size
The size of the sample has direct relationship with the degree of accuracy designed in the investigation. It also depends upon the nature of the population as well as the method of selection. Hence the sample size of 100 respondents was selected from Bareilly.
SOURCE OF DATA COLLECTION
The research plan can call for gathering secondary data consist of information that already exists where while primary data consist of original information gathered for the specific purpose.
In this report source of collecting information was primary in nature. However the help of secondary sources had been taken that exists in office of Amar Ujala, Bareilly.
Primary data has been collected by personal contact method. The interviews of perspective customer had taken by using questionnaire technique. The questionnaire is highly structured and undisguised.
Time limitation was one of the major factors which did not allow getting into minutest details. Some respondents were too busy and were not co-operative. The study was confined to areas of ………………………………………………. For some selected units in the sample if respondents were not available than the respondent next to his / her door was considered.
Analysis and Interpretation
Age of Respondents:
15 – 25 25 – 35 35 - 50 50 & above
No. of respondents
92 60 30 18
% Readers in particular age group
46 30 15 9
90 80 70 60 50 40 30 20 10 0 No % 15-25 25-35 35-50 50 & above
Sex of Respondents:
No. of Respondents
% of Respondents
140 120 100 80 60 40 20 0 No. % Male Female 3-D Column 3
Amar Ujala Vs other Newspapers:
Amar Ujala Dainik Jagran Others
No. of Respondents
106 88 64
% of Respondents
41.08 34.10 24.80
120 100 80 60 40 20 0 No. %
Amar Ujala Dainik Jagran Others
Some of the respondents prefer more than one newspaper hence the number is increased from 200 to 258. According to the above table Amar Ujala has greater market share than any other newspaper in Bareilly region. As stated by the respondents the reason for subscribing more than one newspaper is either to learn more about national and international news or to gain status in the eyes of public subscribing little significant
newspaper viz. Financial Express, Economic Times, The Times of India,etc. In some cases it was learnt that from the respondents that they subscribe English Newspaper in addition to Hindi Daily. So as to enable their children to learn and improve their command over English glossary (besides gaining Information).
No. of Years Respondents Subscribing the Same Newspaper:
No. of Years
Less than 6 months 6 months to 1 Year 1 Year to 3 Year 3 Year & Above
No. of Respondents
20 36 78 66
10 18 39 33
80 70 60 50 40 30 20 10 0 No. % < 6 Months 6 Mths -1 year 1 Year -3 Year > 3 Years
Most liked Quality about Newspaper:
No. of Years
News Coverage Supplements Secular Approach Advertisements
No. of Respondents
136 12 30 22
% of Respondents
68 6 15 11
The respondents gave much emphasis on news coverage
140 120 100 80 60 40 20 0 No. % News Coverage Supplements Secular Approach Advertisement s
Types of news people like:
Political Business Sports Films
No. of Respondents
120 50 46 44
% of Respondents
46.15 19.23 17.69 16.93
Some of the respondents like more than on type of news hence their no. is increased from 200 to 260
120 100 80 60 40 20 0 No. % Political Business Sports Films
Most preferred advertisements:
Classified Display Financial Political
No. of Respondents
88 66 58 68
% of Respondents
31.42 23.57 20.73 24.28
Some of the respondents like more than one advertisements hence no. is increased to 280
90 80 70 60 50 40 30 20 10 0 No. % Classified Display Financial Political
Most Preffered Supplement:
Supplement No. of Respondents % of Respondents
Career Plus Rupayan Sunday Anand
108 74 88
40 27.40 32.59
Some of the Respondents prefer more than one supplement hence the no. has increased from 200 to 270.
120 100 80 60 40 20 0 No. % Career Plus Rupayan Sunday Anand
The most preferred supplement is Career Plus i.e. information about Education, Employment, new fields of studies, etc. and which is followed by Sunday Anand i.e. information about current Bollywood, Cinema Stars, films coming, etc and at the last comes the Rupayan a complete Magazine about family, children, Health Care, Relations of people, day to day problems, etc
Decision to subscribe newspaper in Family:
Himself / Herself only Spouse Whole Family Children
No. of Respondents
40 26 80 54
% of Respondents
20 13 40 27
The percentage of the whole family i.e. 40 % is highest which indicates that generally whole family takes the decision in subscribing the newspaper. Others include the respondents himself who had taken interviewed.
80 70 60 50 40 30 20 10 0 No. % Whole Family Children Himself/Herself Only Spouse
Only 13 % of people take their newspaper with the consult of their spouse and 27 % with the consult of their children.
Reaction towards Buying another Newspaper
Accept willingly Won’t Accept at All
No. of Respondents
% of Respondents
Most of the customers are brand loyals as they won’t accept at all if they have to buy (due to hawker or not available on a particular date due to some miss happening or some other reason) some other newspaper rather than their preferred brand. But there are some customers who accept willingly if hawker throws some other newspaper due to laziness or they don’t bother about it.
140 120 100 80 60 40 20 0 No. % Accept Willingly Won't Accept At All 3-D Column 3
The percentage of respondents who won’t accept at all is 70 % and who accept it is 30 %.
Efficient ways of sales promotion for the newspaper
Improve Quality Reduced Price Banners / Hoardings Any Other
No. of Respondents
98 78 40 24
% of Respondents
40.83 32.50 16.67 10.00
Some of the respondents prefer more than one way of promoting the newspaper hence the no. has increased to 240.
100 90 80 70 60 50 40 30 20 10 0
Improve Quality Reduced Price Banners/Hoard ings Any Other
The most preferred way of improving the sales according to the respondents is improvement in the Quality (news material, printing, photographs, etc.) and after that the respondents want that the price of the newspaper must also be reduced as possible. And according to the respondents they are least affected by the banner/ hoardings and any other methods.
The major outcomes in the survey are:
Amar Ujala is the most preferred newspaper and dominates in the market. While subscribing a newspaper the customer lay much emphasis on the quality of newspaper than any other feature. Majority of customers are brand loyal and they do not change their preferences easily. Once a paper is subscribed in their family they prefer to continue for years to come. Most of customers subscribe only one newspaper or they add one English newspaper mainly for international news or they want to increase their English glossary. Supplements play a vital role in making preference towards a newspaper and the most preferred supplement is that of films. In a family the decision for subscribing a newspaper is generally taken by the whole family or by the father. Generally customers like to read political and local news at the first instance than any other news in a local newspaper. Most of the readers want that a newspaper has to give much emphasis on educational message which will be helpful in developing the minds of the people of our country. Newspaper readers don’t give much emphasis on no. of pages and price of the newspaper. They also don’t like ads contained in the newspaper especially the lottery section. The vast development in the electronic media and due to its vast coverage it has been found that the best way for sales promotion is by giving the ads on T.V.
First Amar Ujala has to establish its image as an unbiased neutral newspaper hence to overcome the political differences faced by it. Should increase news about new marketing strategies. Should increase news about Technological development. Company should give gifts like T-shirts, begs, caps etc. to the daily Amar Ujala readers and subscribers to promote its sales. The newspaper should have to increase international news so that customers won’t move towards English newspaper. Should increase news about new scientific inventions. In the Statutory Supplement i.e. of films a new column should be added that provide information about top ten Hindi film songs and top ten films. As the modern age is the age of competition the newspaper should release a new supplement in which the relevant information regarding employment should be contained for e.g. carriers in Hindustan Times, Ascent in Times of India. More information regarding style and patterns of recent modeling and fashion. The editorial section should be impressive. Sale and purchase news such as classified should be more. Articles on customer queries regarding legal issues and help should be included. The news of whole commussionery should be added.
The information of the different cities should be included in the newspaper like monuments and major personalities of the city. Most respondents demand for employment and career related information. List of general household items, services and goods and their availability in the city should be published on regular weekly basis along with price range. Should increase news about Medical development. In the newspaper various results of Engineering, Medical exams or different U.P.S.C. exams should be provided to increase its demand. In order to create awareness the newspaper should give the advertisements on T.V. from the channel of Uttar Pradesh in between various entertainment programs because it covers whole area of Uttar Pradesh and also costs lower than the national channel. Should give news about the history of the day. Should increase news about career opportunities. A separate column should be there in the newspaper where continued stories with pictures shall be printed so that interest can be generated to children like Phantom, Garth, Tarzan etc. The company should launch various type of competition from time to time to increase its sales. In the inferior places where the newspapers could not reach on the same day should reach there on next day at low price. Rumors and gossips should be avoided and news must not seem to be biased and prejudiced. The first page of the newspaper should be designed in an attractive way than other newspapers by using colorful pictures and columns so that the customers who are buying newspaper from the book stalls can be impressed from its first sight.
The company should have to make more efforts to create awareness about its four supplements in the inferior areas of scities so that people who do not subscribe Amar Ujala may come to know about the features covered by these supplements. It may lead them to change their preferences. Besides the suggestions mentioned above some respondents have also suggested to add up some new features for their subscribed newspaper, which can be discussed as follows: News such as national, international, local etc. could be differentiated properly in a newspaper. Problems related with welfare of society and corruption and their solution be given. Children and young generation column should be added. Hindi used in a newspaper should be easy so that it can be understood by everyone. The newspapers should always stimuli ideas and add more place in columns for social development in all spheres of Indian society in the form of poems, comments and articles irrespective of their status. Sometimes news is printed in different manner to fill the space. This should be avoided because this will deteriorate the image of the newspaper in the eyes of the readers. Due to several adverse circumstances one may feel a lot of ailments. Therefore wide coverage is certain to benefit of maximum number of readers. Weekly in the newspaper the interviews of the famous personalities of the city and their views and opinion should be printed so that an idea can be generated which will be helpful in the development of the city. Should not charge extra price for supplement. From the above report it can be concluded that Amar Ujala is the dominating newspaper in western parts of Uttar Pradesh and by taking
above mentioned suggestions from respondents it can enhance its dominance in Eastern and northern part of Uttar Pradesh also. Amar Ujala had already given much emphasis on some points but other points should also be considered and relevant features should be included in the newspaper.
Conclusion of the Comparative Study
Old and Reputed. Good Paper Quality. Good Printing Quality. Sufficient News about Politics. Sufficient News about Locality. Sufficient News about Films.
Sufficient News about Astrology. Sufficient News about Cooking. Sufficient News about Health Care. V-satellite Link. A strong Distribution Network. Un-biased Editorial report. Latest Production Techniques. Client Servicing. Brand Loyal customers. Various Time-to-time Promotional Activities.
• Less no. of Photographs. • Black & White Photographs. • Limited International news. • Limited news about finance.
• Limited news about development of Information Technology. • Limited news about Computer Science. • Limited news about new Inventions. • Limited news about Research Papers. • Limited news about Engineering development. • Limited news about Medical development. • Limited news about History.
Good Paper Quality. Good Printing Quality. Colored Photographs. Sufficient News about Politics. Sufficient News about Locality. Sufficient News about Films. Sufficient News about Astrology. Sufficient News about Cooking. Sufficient News about Career. Sufficient News about Health Care. Strong Distribution Network. Large scale Production. Have a good image among customer. Efficient Advertising Department
• Doesn’t have a better supplement. • Bad picture Quality. • Limited news about finance. • Limited news about technology. • Limited news about Inventions. • Limited news about Engineering development. • Limited news about Health Care. • Limited news about Research Papers. • Limited news about Engineering development. • Limited news about History. • Partial about a particular Political Party.
Name …………………………………………………….Age…………………..Sex……………….. Address……………………………………………………………………………………………………… . Mark
Q. 1. Which paper do you read? AMAR UJALA ………… DAINIK JAGRAN……….. OR………………………….. Q. 2. Does it have a good paper and good printing quality? Q. 3. Does it have sufficient quantity of news material? Q. 4. Does it have sufficient information about politics? Q. 5. Does it have sufficient information about sports? Q. 6. Does lit have sufficient information about films? Q. 7. Does it have sufficient local news? Q. 8. Does it have sufficient National and International news? Q. 9. Does it have sufficient information about astrology? Q.10. Does it have sufficient information about cooking? Q.11. Does it have sufficient information about career? Q.12. Does it have sufficient information about Health Care? Q.13. Are you satisfied with the price of news paper? Q.14. Is it easily available to you?
Q.15. Your suggestions…………………………………………………............ ………………………………………………………………………………………….. Date:……………………Place……………………….. Signature
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