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ANISH(24) DHAVAL(25) PRADEEP(26) SALIL(27) RAJNISH(28) RISHABH(29)
• Till 1960: Dried items like dried fish and dried shrimp. • By 1961: Frozen items overtook dried items leading to a steady progress in export earnings (Technology/modernization came in). • 1966: export of frozen and canned items registered a significant rise (Devaluation of Indian currency). • Markets for Indian products also spread 2 fast to developed countries from the
• Till 1960: Sri Lanka, Myanmar (formerly Burma), Singapore etc. • By 1961: Japan, USA, Europe, Australia, etc. • Seafood processing units with modern machinery for freezing and production of value added products were set up at all important centers in the country for export processing. • Till 1976: USA was the principal buyer of 3
• 2002-03 & 2003-04: USA emerged as the single largest market for our marine products. • Till 2002: Japan retained its position as the single largest buyer for our marine products accounting for about 31% in the total export value. followed by the West European countries.MARKET STRUCTURE • After 1977: Japan emerged as the principal buyer of the product. 4 • 2004-05 & 2005-06: European Union .
10.6% • Due to prevailing economic recession export to EU.18% and 8. USA and Japan declined 6.8% Japan 14.6% China 14. .9% South East Asia 10% Middle East 5.MARKET STRUCTURE • 2008-09: – – – – – – – European Union (EU) = 32.08%.80% respectively • All other countries increased their import of marine 5 products from India during the year.6% USA 11.5% Other Countries 10.
• India has one of longest coastline of 8118 Km. which are highly conductive for developing capture as well as culture fishes.INDIA'S SEAFOOD RESOURCE • Exported to more than 90 countries. • Global Share of India is 4. • 7 .2% at 2nd position. backwaters and Lagoons. • Has one of largest area under Estuaries. while China has 69% share.
INDIA'S SEAFOOD RESOURCE • Employs 30 Lac people. Kerala. Maharashtra. frozen fish.5 % to agriculture and allied products. • Potentially unexplored states are Gujarat. 8 . contributes 1% to Indian GDP and 4. • Major exporting States are AP. cuttlefish. • Major products are shrimps. Orissa. • Indian fishing industry got a major boost after the declaration of EEZ (Exclusive Economic Zone) in 1977. West Bengal. Tamil Nadu. squid and dried items.
INDIAN SEAFOOD INDUSTRY 9 .
• Production Per Hectare (Reservoirs and Tanks) – Potential – 600 Kg per Hec. – Production – 2 Tonnes per Hec. – Production – 100 Kg per Hec. – Utilized – 1. • Total production – Potential – 15 Million Tonnes – Production – 2.UNTAPPED POTENTIAL • Meager utilization of natural gift.5 Million Hectares.5 Million Tonnes • Fresh waters and Ponds – Total Available – 2.4 Million Hectares. 10 . • Production Per Hectare (Pond Culture) – Potential – 5 Tonnesper Hec.
94 1.63 Variation 49312 554.30 1644.50 11 .53 1852.02 9.29 12.09 602835 8.88 2.71 50835 598.69 1478.69 -11.54 (%) 11.95 0.48 512164 7245.74 100478 1118.21 19. $: US Dollar in Million Q V $ Q V $ Q V $ Q V $ Q V $ Export 461329 6646.11 11.05 11.607. Crore.21 612641 8363.61 46.EXPORT TREND OF MARINE PRODUCTS Year 2004-05 2005-06 2006-07 2007-08 2008-09 Q: Quantity in MT.93 541701 7620.61 165.72 -70941 -742.02 9. V: Value Rs.49 11.92 1899.51 987.908.10 11.43 12.16 61134.97 9.62 15.58 -8.74 147.23 208.
21 25.05 -15.04 34172 408.59 168.98 602835 8607.91 V: 43.29 2.82 6.66 238543 1722. MAJOR EXPORT ITEMS Q: Quant it y in Tons.50 .17 3.35 V: 7.62 980.16 10.63 2007-08 136223 3941.66 $: UV$: 8 Q: FR CUTTLE FISH 8.89 V: 4.72 2.92 3434 99.66 4.10 37.63 41.95 0.75 220.29 375.87 2.50 8.94 1908.$: USD Million ITEM Share % 21 Q FROZEN SHRIMP 43.07 17. Crores.96 22414 258.48 45955 744.89 67.94 1.00 6.98 84.81 $: UV$: 9 Q: FR SQUID 7.33 26.53 13.54 $: UV$: 12 Q: OTHERS 11.53 73698 777. V: Value in Rs.85 $: UV$: 1 Q: LIVE ITEMS 1.38 62.33 2.30 6.15 V: 1.32 57125 632.89 2498 69.35 142.13 185.21 -9.42 101.84 -7.57 50698 760.26 73851 975.76 13.53 12 11.42 -17.02 63.62 7.14 $: UV$: 4 Q: CHILLED ITEMS 2.68 2.50 31688 420.88 64.21 6.29 12.92 1899.23 1.47 -4.51 2.11 29.17 54.53 42.14 15.36 21453 217.09 Growth(%) -7.10 -14.97 $: UV$: 40 Q: FROZEN FISH 20.89 6541 118.83 41.20 220200 1303.35 -50.33 32.32 2.53 V: 2.62 4.73 227.29 193.00 21.75 92.63 541701 7620.01 V: 19.41 -7.19 0.41 326.39 2.29 1.88 839.34 V: 11.54 $: UV$: 100 Q: TOTAL 100 V: 100 $: 2008-09 126042 3779.49 $: UV$: 5 Q: DRIED ITEM 4.47 43.84 V: 8.34 48.
Crores.87 147312 1296.14 10.41 11.63 CHINA 24 15.97 143.53 20.92 1899.94 253.MAJOR EXPORT MARKETS Q: Quantity in Tons.90 63818 573.08 27177 475.38 52. $: USD Million Share % 10 14.91 EUROPEAN UNION 25 32.21 201.54 10.94 1908.38 28.90 88953 873.53 32.20 93654 907.93 541701 7620.29 58.96 98.25 11.49 36612 1016.09 191.29 12.12 33.06 14.47 39.24 663.72 0.72 105.63 2007-08 67373 1227.75 7.57 Total 100 100 100 .96 622.50 13 USA 6 11.05 149381 2664.29 151590 2799.01 MIDDLE EAST 5 5.61 36877 1021.34 14.09 (%) -14.17 139792 1009.55 227.60 Q: V: $: Q: V: $: Q: V: $: Q: V: $: Q: V: $: Q: V: $: Q: V: $: Q: V: $: 2008-09 57271 1234.80 0. Country JAPAN V: Value in Rs.59 305.01 278.87 11.53 5.09 -6.50 25752 393.51 OTHERS 16 10.05 58972 734.18 1.48 5.99 0.59 252.81 23.52 -8.16 5.68 602835 8607.77 SOUTH EAST ASIA 15 10.95 0.39 281.08 5.45 -10.50 10.62 182.
• Kochi (17. • JNP (17.Port wise exports. • Vizag (10. • Chennai (12. • Tuticorin (8%).6). • Pipavav (16.3%). • Calcutta (8. • Exports were affected from 19 land/air ports.5%).1%).4%).6%).and Mangalore 14 .
What to export? • Traditional Items: – – – – – – – – – Shrimps Oyster Tuna Fish Squids Lobster Frozen Fish Cuttlefish Shark Squids •V a l e A d d e d u I m s: te –C u l re d tu S h ri p m –B a tte re d S h ri p m –C o o k S h ri p m –Fi Fi l t. sh l e • 15 .
FACTS • Shrimp – 20% of world’s imports. – Mainstay in India’s Exports 65.88% (2004). 16 . 53% (2008) • 200 world class Seafood processing factories. Tamil Nadu and Gujarat. followed by AP. • Kerala has 40 percent of the total processing Industries.
with investment of Rs 480 million.India . • First seafood processing zone was developed in Kolkata. 17 .A Seafood Processing Hub • The government has allowed import of raw materials required for processing plants. • More Thrust is given on “Ready to Eat” and “Ready to Cook” kind of processed items.
Changing Trends • The India’s exports of Shrimps and frozen Squid are declining year on year. • The trend is shifting towards Value Added Products and Processed Shrimps. • One major reason of decline is Export of Cheaper Vannamei Shrimps from neighboring countries. 18 . • New Potential Species are – – – – – Mud Crabs Tuna Fish Sea brass Mullets Pearl Spot fishes.
• Tuna fish exports are targeted to reach 400 million dollar by 2010. • Andaman and Nicobar Island holds 25-30 per cent of tuna potential. 19 .Tuna Fish • Tuna fish is third most traded Fish internationally.
Ø Mud Crab is identified as best substitute of Shrimps. Ø Potential sites spotted for this are Tamil Nadu and Andhra Pradesh. Ø By using the technology 1 lakh tonnes of 20 Mud Crabs can be produced giving .Mud Crabs Ø Technology for hatchery seed production of Mud Crabs and Sea Bass fish has recently been developed by CIBA (Central Institute of Brackish Water Aquaculture) and MPEDA .
Maharashtra. • It can be produced in vast coastal region example Andhra Pradesh. • The technology has been perfected in Southeast Asia. and is in nascent stage in India. . Tamil Nadu.Sea Bass Fish • High valued Sea Bass Fishes can tolerate wide variation in environmental conditions. • One kilogram of Sea Bass fish can give a 21 revenue of Rs 100. Kerala.
• Major Exporters – – – – – – – – – Singapore Hong Kong Malaysia Thailand Philippines Sri Lanka Taiwan Indonesia India. • Used in Aquariums around the World. 22 .Ornamental Fish • Most popular among Hobbyist.
• The tropical ornamental fishes from North eastern and Southern provinces of India are in great demand in the hobbyists 23 market . growing by 6%. growing at 20% annually. • India Exports worth Rs 1. .58 Crores.Ornamental Fish • Major Importers USA. Japan and Europe. China and South Africa are Emerging Markets. • Global Trade of $5 Billion annually.
and therefore cheap. • It has faced stiff competition from Chinese Vannamei Shrimps because – It has low production cost. 24 .Vannamei Shrimps • India mainly produces Black Tiger Shrimp (1.5 lac tonnes). – Resistant to virus diseases.
Thailand 4.5 lac tonnes . Indonesia 4 lac tonnes and Vietnam 3.5 lac tonnes.Vannamei Shrimps • • Per Hectare production is 20 tonnes. • Margins from 3 tonnes of Vannamie Shrimp is more than margins from 3 tonnes of Indian Shrimps. against 2-3 tonnes of Black tiger Shrimp.5 lac 25 . • China produces 6.
Seafood supply chain in India • Fisherman ➔ Commission Agent ➔ Supplier (Pre-processor) ➔ Exporter • Price sharing pattern is as follows: • • 26 .
Role of supply chain actors 27 .
Where to Export? Declining Markets • EU (26%) • – Spain – UK – Italy • USA (23%) • Japan (16%) E m e rg in g M a rk e ts •V i tn a m e •B e l i m g u •C a n a d a •G e rm a n y •H o n g K o n g •C h i a ( 1 4 % ) n 28 .
but the carriage is declining over the years.How to export? • Chennai Port handles 24% in terms of Value. the emerging high capacity ports are – Haldia – Tuticorin – Kochi • Marine Products Exports Development Authority (MPEDA) 29 .
• Its aims to covers fisheries of all kinds. 30 . specifying standards. processing. extension and training in various aspects of the industry. increasing exports. marketing. • MPEDA functions under the Ministry of Commerce.MPEDA • MPEDA was constituted in 1972 under the Marine Products Export Development Authority Act 1972 (No. Government of India and acts as a coordinating agency with different Central and State Government establishments engaged in fishery production and allied activities.13 of 1972).
• MPEDA plans.ROLE OF MPEDA IN INDIAN AQUACULTURE • MPEDA was given the mandate for development of shrimp/prawn culture for augmenting exports from the country since 1979. popularizes and implements various schemes for promotion of export-oriented aquaculture in the country. • Formulation of various rules and regulations connected with fishery 32 .
• MPEDA implements projects for proving the techno-economic viability of culture of diversified variety of exportable fishes.ROLE OF MPEDA IN INDIAN AQUACULTURE • MPEDA acts as a liaison agency between various stake holders in shrimp/prawn culture. • MPEDA strives to ensure sustainability of aquaculture and 33 .
Culture Fisheries • Induction of New Technology and modernization of Processing Facilities • Market Promotion 34 .Plan Schemes of MPEDA • Export production .Capture Fisheries • Export production .
35 .Services offered by MPEDA • Registration of infrastructure facilities for Seafood Export trade • Collection and dissemination of trade information • Projection of Indian marine products in overseas markets • Implementation of development measures vital to the industry • Promotion of brackish water aquaculture for production of prawn for export.
– In 1991 Government of India further modified the deep fishing policy permitting: • Long lease of fishing vessels • Test fishing as prelude to joint venture 36 • .MARINE CAPTURE FISHERY • Deep Sea Fishing – In 1986 Government of India revised its Deep Sea Fishing Policy giving more stress to joint ventures in deep sea fishing.
Conditions for foreign equity permitted
• New or second hand vessels can be acquired on lease. • The vessels should be for non-shrimp resource. • Deep sea fishing project can be registered under 100% EOU scheme. • Test fishing may be done to establish technoeconomic viability. • Foreign collaboration involving foreign equity up to 51% is generally permitted. Foreign equity once invested is considered on par with Indian share holding. • Foreign equity can be by way of fishing vessels 37 also.
MARINE CULTURE FISHERY
• AQUA CULTURE
– Aquaculture is the farming of freshwater and saltwater organisms such as finfish, molluscs, crustaceans and aquatic plants. – Aquaculture wing was established in 1979 by MPEDA to promote aquaculture in coastal brackish water areas. – Subsequently field offices were opened in different maritime states. – At present there are 6 regional and 4 subregional centres extending technical
• Micro and macro level survey to identify suitable sites for farming • Preparation of site specific project reports • Technical advice on various aspects of farming. • Training farmers/entrepreneurs in farming • Arrange visit of farmers from one state to other state for learning different aspects of farming. • Conduct workshop/seminar/symposium/farmers meets for the benefit of farmers/entrepreneurs. • Promote eco friendly aquaculture •
personnel of financial 40 institutions interested in supporting .AQUA CULTURE • Prawn Farm Procomplex. regular training programmes in shrimp culture. Cochin. design and construction of hatchery are offered to entrepreneurs as well as Govt. hatchery operation.Cochin – Increase in demand for the trained man power requirement – The Authority has established a training facility at Vallarpadom. Vallarpadom. – Through this Project Complex. officials.
– Orissa hatchery: 65 million seeds per annum – Andhra Pradesh hatchery: 80 million seeds per annum.MPEDA's Shrimp hatcheries • MPEDA has established two registered societies TASPARC and OSSPARC to run hatcheries in Andhra Pradesh and Orissa respectively. 41 .
• Two more demonstrations projects are under implementation with the assistance of DBT. . one each at Salem in Tamil nadu and Alampur in 42 West Bengal. demonstrations are arranged in different places through the Regional/Sub-regional Centres.Semi-intensive shrimp farm • At Nellore with the assistance of Dept. • Based on the experience. of BioTechnology • Demonstrates the techno-economic viability of semi-intensive shrimp farming under Indian conditions with an average production of over 4 tonnes/ha/crop.
Aqua Culture in Andaman & Nicobar Islands • A pilot project near Port Blair with the assistance of Dept. of Bio-technology in the A & N Islands. of Ocean Development • Productiion of 2 tonnes per ha/crop • A Project for brood stock transport is also under implementation with financial assistance from Dept. 43 . • MPEDA also undertakes the work of technoeconomic appraisal of aquaculture projects for various agencies.
developments and experiences in44 . • The MPEDA organised the aquaculture expositions 'INDAQUA' in 1993 and 1995 so as to highlight the achievements in the field of aquaculture and to make the practitioners and entrepreneurs aware of the latest trends.Cage culture of fin fishes • A pilot project for establishing an off-shore cage culture unit near Port Blair in A & N Islands has been initiated. • Satellite farming to enable large scale industrial houses to support small farmers with supply of essential inputs along with technical advice and buy -back of product at prevailing market rates. • MPEDA is advocating such aquaculture projects which are eco-friendly in different parts of the country.
VALUE ADDITION • Adopting the latest technologies and by tapping the unexploited and under exploited fishery resources • MPEDAs vision is to achieve the export of 5 Billion US $ worth marine products by 2014-15 that too with the 75% contribution of value added items • Setting up new units. expanding their capacity and diversifying their current activities 45 .
step or procedure in the production process • Establish critical limits for each CCP by setting maximum or minimum parameters of factors 46 .Principles followed by HACCP • Conduct a hazard analysis to identify hazards likely to occur. • Identify the Critical Control Point (CCP) to determine a point.
• • 47 . CCP monitoring.Principles followed by HACCP • Monitor each CCP to ensure the process is under control at each CCP • Establish corrective actions taken when monitoring shows deviations from established critical limits • Establish verification procedures to ensure HACCP plans accomplish intended goal of safe product production • Establish record-keeping and documentation procedures such as the HACCP plan. corrective actions and verification activities.
Steps by MPEDA regarding food and health concerns Product development for export: • Research and development of new products • Training in new technology and inviting overseas technical experts to India •Quality improvement • Imparting training to technologists of Indian seafood industry in quality control in overseas labs • Entrusting special research projects on quality problems with National Research Institutes • Monitoring of seafood quality in landing and pre-48 processing • .
Steps by MPEDA regarding food and health concerns • Integrated development programme for upgrading seafood quality by providing infrastructural facilities • Evolving standards for compliance for export of fish and fishery products to various developed countries based onstandards / norms / regulations prescribed by such countries 49 .
50 . Invitation of overseas experts for export promotion visit to India. Sponsoring of sales team / delegations. Organizing buyer-seller meets in overseas markets Participation in overseas Trade Fairs and Exhibition Exhibition & Trade Fairs within India.MARKET PROMOTION • • • • • • • • • Overseas market survey Data collection and maintenance of data Bank Assistance for market development Publicity through media and production of literature and films on trade promotion.
• • – To showcase the infinite promise and potential of the Indian ornamental fish industry. – An exciting platform for joint venture and business tie51 ups. • MPEDA organizes INDAQUARIA . .FAIRS BY MPEDA • India International Seafood Show (IISS) – Biennial fares – Distinctive position • In order to popularise the concept of aquaculture and to exploit the resources in the sector. MPEDA organizes INDAQUA every alternate years.every year.the international ornamental aquatic event . – To provide a platform for annual get together.
scientists. etc • Other tasks include • (a) Training to pre processing and processing workers • (b) Training in HACCP • (c) HACCP audit • (d) Consultancy for the upgradation of processing plants • 52 . federations.NETWORK FOR FISH QUALITY MANAGEMENT AND SUSTAINABLE FISHING (NETFISH) • A new mechanism with fishermens’ societies. • MPEDA will utilize the services of experts. technologists. and other non-governmental organizations which works closely with the fishing community.
initially in Kerala and Andhra Pradesh. • INDOCERT is the inspection agency for the 53 programme in India. Switzerland.2007 at Chennai during INDAQUA 2007 • The Project intends to implement organic aquaculture as per the standards stipulated by Naturland.INDIAN ORGANIC AQUACULTURE PROJECT (IOAP) • MPEDA proposes to implement organic aquaculture in India by availing the consultancy and technical collaboration from the Swiss Import Promotion Programme (SIPPO). who is the certifying body for the product.1. • MPEDA has signed a MoU with SIPPO on 11. Zurich. . Germany.
– Conversion of existing fishing vessels to Tuna long liners = 50% of the cost to a maximum of Rs.Exporters Subsidy Assistance by MPEDA • Capture Fisheries – Installation of insulated / Refrigerated Fish Hold = 30% of the cost to a maximum of Rs.20.50 lakh.00 lakh per beneficiary / hatchery limited to 6 hatcheries only 54 – Establishment of Ornamental Fish Breeding Units = .15 lakh for above 20 meter vessels • Culture Fisheries – Medium-scale hatcheries = @ 50% of the capital to a maximum of Rs. – Constructing New Tuna Long Liners = 5% to Rs.10 lakh for 18-20 meter vessels and Rs.5 lakh per owner of fishing vessel.7.
23.8.25 lakh per beneficiary @ 33⅓% of the actual cost incurred 55 .50 lakh per beneficiary @ 33⅓% of the actual cost incurred.Exporters Subsidy Assistance by MPEDA • New Technology/Modernization – Creating basic facilities for fish curing / drying / packing / storage for export • Scheme – A : Setting up of dried fish handling / curing / drying facility (with solar system with LPG back up) = Maximum assistance shall be Rs. • Scheme – B: Setting up of dried fish packing and storage facility by dried fish processors / exporters registered with MPEDA = Maximum assistance shall be Rs.
200/.per worker.Exporters Subsidy Assistance by MPEDA • Market Promotion: – Group Insurance Coverage for Workers Employed in the PreProcessing and Processing plants • The premium of the insurance will be paid by the employer. • The present annual premium is Rs. 25% and 25% • The annual premium works out to Rs.200/• • • – SEA FREIGHT ASSISTANCE for export of specified value added products to EU/USA/ Japan and other countries – – 56 . employee and MPEDA in a ratio of 50%.
• 57 . • Promotional measures – Central assistance to States for development of critical infrastructure for export. – Declaration of Towns of Export Excellence – Market Access Initiative Schemes for encouraging increased marketing efforts by exporters/Brand promotion – Schemes to promote the Concept of Total Quality Management.FTP: Fish & Fishery Products • Items permitted – No Quantitative restrictions on export. – Encouragements to State Governments for setting up Export Zones.
No trading units permitted under the scheme. subject to prescribed wastage norms. • EOU/EPZ/SEZ – Scheme of 100% EOU/Export Processing Zone/Special Economic Zone for export production continues. • PACKAGE FOR MARINE SECTOR – A self removal procedure for clearance of waste shall be applicable. merchant exporters tied to supporting manufacturers and service providers eligible for import of capital goods at 5% Customs duty linked to fulfillment of export obligation in 8 to12 years under EPCG Scheme. – Manufacturer exporters.FTP: Fish & Fishery Products • Import for export production – Advance authorization for duty free import of inputs for export production. 58 .
Karnataka. 59 . West Bengal. Maharashtra and Andhra Pradesh. • SEAI has its corporate base in Cochin in Kerala and eight regional offices in Kerala. Orissa. Tamil Nadu. Gujarat.Seafood Exporters Association of India (SEAI) • Incorporated with the main objective to protect and promote the interest of the companies engaged in the seafood business and to develop the international trade of seafood from India.
SEAI • 150 processing facilities have received European Union approval from the existing 350 processing facilities in India through SEAI. • SEAI develop these clusters into international seafood processing 60 . • The factories are located in 20 clusters along the East and West Coast of India.
common effluent treatment plants 61 . water treatment plants. • SEAI is in the lookout of establishing various infrastructure facilities in various coastal states like landing centres. food safety assurance. logistics and marketing to create a competitive edge for the Indian market.Functions • Seafood Exporters Association of India is focussed on providing better technology.SEAI .
• Imparting overseas training to technologists of Indian Seafood Industry in quality control. • Training in new technology and inviting overseas technical experts to India. • Upgrading seafood quality by providing infrastructural facilities like pre-processing centres and setting up of mini labs for quality assurance.SEAI has identified the areas for development and implement • Research and Development of New Projects. • Evolving standards for compliance for export of fish and fishery products to various developed countries based on standards /norms / 62 regulations prescribed by such countries. . • Monitoring of Seafood Quality in landing and preprocessing centers.
a biennial global event. 63 . jointly hosted by the Marine Products Export Development Authority (MPEDA) and the Seafood Exporters Association of India (SEAI). • India International Seafood Show.India International Sea Food Show(IISS ) • One of the largest seafood fairs in Asia.
It melts & creates a huge mess Before Packing: Make sure the fish is 32°F – or a bit less – before it goes into the boxes Ice: Must be hard frozen & leak free / Use 2 X 1. but other specialty boxes are available 4-Mil Poly Liners: Airlines hate leakers…so will your customers Ice: Don’t use regular ice.Air-Fresh Seafood nSturdy n nUse n n“Wet” n nChill n nGel Boxes: Wetlocks are still the standard.5 gel packs per 80 lb box / Put gel packs on both top and bottom of box Really helps maintain the chill / Highly advised during warmer months n nInsulation: n 64 .5 lb gel packs per 50 lb box & 4 X 1.
Effect of Insulation & Gel Packs 50 lbs Chilled Fish / Time to Reach 40°F Fish Pre-Chilled to 32°F / Ambient air temperature of 60°F Box Type Uninsulated Wet-Lock Insulated Wet-Lock 3/8 “ styrofoam Without Gel Packs 6 hrs 12 hrs With Gel Packs 9 hrs 21 hrs 65 .
etc. or can it be bumped for mail or passenger baggage §Insurance Basic insurance is minimal Declared value protects against loss / Full value insurance is usually quite expensive / Loss to customer is uninsurable Claims take months to settle 66 . Is your shipment “priority”.Planning Your Air Shipment §Choosing a carrier Service to destination – direct flights. etc. minimum connections. timing. Experienced staff / general reputation Adequate chilling facilities enroute.
Planning Your Air Shipment nDocumentation Anything other than the Air Waybill is your responsibility Correct documentation is particularly critical on international shipments Are you a known shipper? 67 .
Use a Freight Forwarder nThey nThey nThey nThey nIn know the system negotiate the best rates & schedules monitor shipments get more respect from the airlines than you ever will short .“They are pros” 68 .
69 . Make sure they are adequate to take your shipment if need be. Shippers have limits on how much you can use. so check in advance FROZEN” Labeling: Use lots of labels! n“KEEP n nFreezers Enroute: Verify that freezers are available at every stop and point of plane change. Full “styros” with well fitted corrugated “outer” is best Freeze Before Packing: Make sure the fish is as cold as possible – minimum -5°F / -22°F (-30°C) is better Ice: Use lots! Must also be deep frozen & leak free nDeep n nGel n nDry n Ice: Can be very good…but pricey.Shipping Frozen nSturdy n Insulated Boxes: Really a must with frozen shipments.
nReliable: n nSpeed: n nCheck 70 . and potential delays are considered with your Forwarder: Trucking may be right for you. “refer” trucks have reliable temperature control systems for either chilled or frozen freight Can be surprisingly competitive with air depending on destination & when all stops. but lots of fresh salmon gets trucked too Unlike aircraft.Shipping by Truck n nWhat n Species?: “Sturdy” fish like halibut stand up well in trucking.
• Diesel accounts for 75% of Input cost.e. • Japan and EU imposed strict quality control standards on Indian Marine Products. from Rs 5 in 1991 to Rs.Challenges • Impose of Anti-dumping duty by US in 2004. 40 present is major 71 . escalating diesel prices i. • Indian Exports are Single Product (Shrimp) and Single Market (USA and Japan) oriented Industry.
Challenges • The Global imports of Shrimp are declining and demand towards processed food is increasing. • Low scale Indian Exporters lack Risk Taking capacity to jump into technology Sophisticated Processed food Industry. • As a result of Above. the financial institutions have lost confidence in 72 .
State of the Fisherman • Price taker: Price moves from the international market via the exporter. • Export promotion agencies concentrate their activities on assisting exporters. leaving little 73 . • Risk bearer: He bears all fishing expenditures and assumes the risk of a poor catch.
non-cooperation bound to disrupt self regulatory mechanism • International standards include processing in the boats itself 74 .State of the Fisherman • Among 40 schemes listed by MPEDA one is targeted at fishermen • 30% investment assistance max. cap of 50000 • Highly unorganized. competition within.
• “Value addition has been considered as the thrust area. investments.G. Mohan Kumar Chairman. expanding their capacity and diversifying their current activities. Foreign collaboration. tie ups in marketing of value added products and fish import for further processing and export in value added forms will be encouraged. Indian seafood processing units will be encouraged to go in for value addition and export through setting up new units.” . MPEDA 75 .Export Strategy • It is necessary to treat marine products as technology Intensive sector.
THANK YOU!!! 76 .
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