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The Corporate Social Media Summit SF

The Corporate Social Media Summit SF

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Published by harry_rollason
If social media is important to your business then this is the conference for you. We have leading corporate speakers including eBay, Cisco, Dunkin’ Brands, Hewlett-Packard and many more. They will share best practice to help your company utilise the power of social media for better marketing, customer engagement and enhance profitability. The conference is designed for corporates – Our agenda is based entirely on the feedback of your peers, and covers all the biggest issues faced by corporate social media practitioners.
If social media is important to your business then this is the conference for you. We have leading corporate speakers including eBay, Cisco, Dunkin’ Brands, Hewlett-Packard and many more. They will share best practice to help your company utilise the power of social media for better marketing, customer engagement and enhance profitability. The conference is designed for corporates – Our agenda is based entirely on the feedback of your peers, and covers all the biggest issues faced by corporate social media practitioners.

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Published by: harry_rollason on Apr 14, 2011
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“The very best social media conference I’ve attended in the last year”

Stacy DeBroff, CEO, Mom Central

The West Coast

Corporate Social Media Summit 2011

Utilize the full power of social media to improve your marketing, enhance your reputation and boost your bottom line
Two-day business conference, June 27–28 SF Hotel Nikko, San Francisco

usefulsocialmedia.com/sanfrancisco
#CSMSF

A practical and interactive business conference built for a corporate audience: Strategic development: How to embed
social media throughout your customer touchpoints, stick to a coherent strategy and secure top-level buy-in – even from the skeptics

Return On Investment: Explore the
true meaning of social media ROI – and how this impacts on your bottom line

Get exclusive insight from our senior corporate speaker lineup including:

Customer engagement best practice:
How to win friends, retain them for life – and make sure they pay

Be prepared: Incorporating the latest
developments, including mobile and location-based technology into your social media activities – golden rules

Learn and share with an exclusively corporate community:
– of speakers are leading strategists from multinational corporations – of sessions are designed to enhance and improve your corporate media strategy and success – of topics have been requested by your peers and deal with the major issues affecting your company today – and tomorrow

100%

LOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda

Dear colleague
Social media has revolutionized marketing and communications – and now it’s going to change your business for good

That’s why you need to join us at the 2011 Corporate Social Media Summit.
Never before has the term ‘theatre of public opinions’ been so applicable – with the growth of social media, your company is constantly in the spotlight. Twitter, Facebook and other platforms have changed the way that businesses communicate, market their brand messages and engage with their consumers. As a marketing and communications professional, if you are not using social media to its full potential you run the risk of being left behind. By not only your competitors, but by your customers – who are getting used to interacting with socially aware companies and will expect you to be as accessible as leaders like Best Buy, Whole Foods and eBay. • In the US the average person spends 25% of their online time on social media sites • 100% of US companies responding to a Useful Social Media survey said that social media was becoming a more important part of their marketing strategy • 88% of surveyed US companies say that their budget will increase for social media in 2011 • 79 out of the top 100 Fortune 500 are using social media as major channel of their marketing and communications business. And, as per usual, you need a well thoughtout strategy to get ahead in the game. Your stakeholders now expect you to be utilising social media for far more than pushing out brand messages – it is an integral part on how modern business is carried out.

If social media is important to your business, then the Corporate Social Media Summit is important to YOU
Here’s why:

1. An independent forum:

Time to get better: How we can help
The Corporate Social Media Summit is the only conference that gives you practical insights and strategies on how to commercially harness the power of social media across your company. Bench mark from the knowledge and experiences of senior corporate practitioners. As an attendee, you’ll gain insights and best practices that you can take back to your own office and implement immediately. This conference has been put together from 3 months primary research with your peers – the guys on the front line experiencing this on a daily basis. We’ve created an agenda that is up-to-date, in-depth, and addresses the practical problems that your peers are still experiencing. If your company has a social media presence – or not – this is the conference you need to attend. • There are four distinct themes to equip you with the knowledge, skills, and best practices to ensure your company’s social media strategy is a success for 2011 and beyond • Our speakers are seasoned social media professionals from big business; eBay, Cisco, Dunkin’ Brands and many more. Listening to them provides in-depth insight into what makes social media so successful in business • The conference offers 12 dynamic and interactive sessions across a range of formats that will answer every key questions you’re struggling with • With 12+ hours of networking you’re guaranteed abundant time to share and learn from your peers and fill that contact book with like-minded folks! Last year, about 70% of our attendees were from other big corporations Do not miss this opportunity to get to the forefront of corporate social media. Failure to attend could be detrimental to the future of your business. I look forward to seeing you there! Sincerely,

This top-level event is the product of primary research with leading social media practitioners, rather than something put together by vendors who are circling your budget. You’re assured of unbiased information – that’s also well-balanced, innovative and informative – so you can make better-informed business decisions for your company

2. Valuable market

intelligence: Best practice
examples and expert advice from 20+ major US corporates whose social media is currently leading the way

3. Relevant and targeted:

But there is still an awful lot to learn...
Case in point: It’s common to see brands with hundreds of thousands of followers and friends – clearly the chance for interaction has never been greater. Yet in a recent Twitter survey, 53% of corporate accounts did not humanise their brand, 68% had less than 1,000 followers, with 15% inactive – hardly an example of best practice!

The most important social media issues – topics that are at the forefront of your own professional agenda right now

4. An opportunity to

measure your social media value: The tools you
need to define and measure the effectiveness of your social media policies – and examine ways to make it even more valuable

...And things just got more difficult. Marketing doesn’t cut it anymore.
• 53.3% of your consumers are currently using social media for customer service • 75% of US companies will use social media to do customer service in 2011 • 63% of US companies will use social for future product development in 2011 • And another 63% will use it to engage their own employees further. Social is embedding itself through-out business, and you need to start thinking about how it’s going to affect you. Gone are the days when ‘corporate social media’ is all about marketing through Twitter and Facebook. If you’re going to get ahead in 2011, you need to think about how to integrate social media across your

5. Plenty of time for your
questions: Every session
on the Agenda ends with questions from you and your fellow delegates

6. Boost your contacts:

Great meeting place for corporate social media practitioners – last year’s delegates included American Express, Hertz, Cadbury, Frito-Lay and many many others

Harry Rollason Useful Social Media

There are plenty of social media conferences to choose from.

But the Corporate Social Media Summit is different – and better.
A bold promise. But one that is made from a position of strength. Too many events in this area are dominated by self-styled social media ‘gurus’ who pontificate on ‘social media issues’ in broad terms that are of little or no relevance to a corporate audience. While others are thinly disguised vendor pitches. If you’re unlucky, you’ll get a combination of both. By contrast, the Corporate Social Media Summit is focused on your day-to-day business concerns and nothing else. Take a look at the agenda to see what we mean. Plus:

“GREAT day at #CSM10 today!!”
Radian 6

• Designed for you – the corporate

3 months of research to ensure every session speaks directly to a corporate audience.

• Thought-provoking discussion

• Unrivalled networking opportunities

You’ll go back to the office armed with plenty of ideas to drive your social media projects forward, to keep them current – and ahead of the curve.

Last year Samsung, Air France KLM, Hertz and McDonalds were some of the 170+ top firms represented at our East Coast Summit.

• Proven track record of success

• Best practice from leading corporate peers:

Our speaker faculty is drawn exclusively from senior people at big corporates who’ve been tasked with delivering practical solutions & informed opinion and analysis, rather than empty classroom theory.

No fewer than 95% of previous delegates confirm they learned useful strategies and best practice at the Corporate Social Media Summit on the East Coast (and we’ve taken the feedback of the other 5% firmly on board).

20+ of the leading strategists in corporate social media – in one place
AMD
David Kenyon Vice President of World Wide Channel Marketing

Siemens
Stefan Heeke Director of Interactive Marketing

eBay
Julie Haddon Senior Director, Marketing and Global Social Media

Intuit
Ed Matlack Group Marketing Manager

Sony
Sukhjit Ghag Blogger and Social Media Evangelist

The American Red Cross
Wendy Harman Social Media Director

Qualcomm
Liya Sharif Director of Digital Marketing and Communications

American Family Insurance
Troy Janisch Social Media Manager

Adobe
Maria Poveromo Director of Social Media

Dunkin’ Brands
Tyler Cyr Web Communications Manager

SAP
Brian Ellefritz Vice President of Global Social Media

Make-A-Wish Foundation
Petri Darby Director of Brand Marketing and Digital Strategy

General Motors
Connie Burke Communications Manager, Social Media

Cisco
Jeanette Gibson Director of Social Media Marketing

PayPal
Sudha Jamthe Social Media Strategist

Hewlett-Packard
Mia Dand Senior Social Media Manager

Audi
Douglas Clark General Manager Customer Strategy & Engagement

Hyundai Motor America
Dan Bedore National Manager, Social Media and Public Relations

Sun Life Financial
Steven Gangbar Director of Social Media and Intranet

DAY ONE June 27 2011
Lay the foundations for future business success: where should social media fit in your business?
America’s largest companies are now rushing to embrace social media, with 79% of Fortune 100 firms using Twitter, Facebook, YouTube or corporate blogs in some combination, and 96% of businesses reporting they have experimented with social media for marketing and communications. But it’s no longer just about marketing. A new survey from Useful Social Media reports that before the end of the year, most corporations will be rolling out social media for customer service and product development as well. And that requires more thought on your internal structure of social media expertize. As your use of social develops, so too must your strategy and your model of adoption. In this session discover the answers to your questions. Cisco, eBay and HewlletPackard will demonstrate the best way to embed social media in your company – and explain why it must go further than your communications department: • Find your limits: Where to embed social media internally – and where to avoid it at all costs • Deciding which social models will work best for you: Pros and cons of hub and spoke, centers of excellence, and empowered employees across the board • The role of a Social Media manager: The essential qualities your social media manager must possess in order to ensure prosperity • How to manage social media expertize across your entire business: Creating a coherent internal social media strategy that empowers your managers to create cohesion eBay Julie Haddon Senior Director, Marketing and Global Social Media Cisco Jeanette Gibson Director of Social Media Marketing Hewlett-Packard Mia Dand Senior Social Media Manager

CASE STUDY: Ambassadors or liabilities: How much power should you give your employees?
The power of the employee as a brand ambassador has never been greater. Equally, the potential for disaster – with the wrong message being published in your name – has soared. In this session, discover how American Family Insurance has created an active, social media-savvy workforce in one of the most heavily regulated industries of them all. Learn from their experience how to design and implement policies that create educated workers who know how to use social media effectively and in tandem with your broader company goals: • How to take advantage of – and capitalize on – one of your prime assets while also mitigating the dangers brought on by the advent of social media • Striking the right balance: Do you empower your employees or keep them under on-going supervision and control? • Internal guidelines that work: Creating an engaged work force without prohibiting natural conversation • Effective training: Ensuring people who are in direct contact with your customers know the rules of the game American Family Insurance Troy Janisch Social Media Manager

The next steps: How to improve engagement with your consumers to build long term – and beneficial – relationships
Social media engagement between customers and brands has increased and in doing so, so has the challenge for brand marketers. With 79% of the Fortune 100 companies using more than one engagement platform with the end consumer, it is becoming obvious that engagement is increasing in complexity. The issue is changing in 2011. It is now just as important to retain friends as it is to earn new ones. Remember that it costs three to five times as much to acquire a new customer as it does to keep an existing one –client retention is the new engagement, and social media is uniquely placed to help you retain and further engage your audience In this session you will learn from Sun Life Financial, Sony Electronics and the Make-A-Wish Foundation – all of whom have created a large following kept them engaged and benefited from the rewards. • Effective engagement: Strategies and advice on how to have a conversation that delivers the results you want • Create a personality: How to humanize your brand and become a trusted friend • How to retain friends and influence peoples: Keeping people interested and building a lasting relationship that locks them tightly to your brand Make-A-Wish Foundation Petri Darby Director of Brand Marketing & Digital Strategy Sun Life Financial Steven Gangbar Director of Social Media and Intranet Sony Electronics Sukhjit Ghag Blogger and Social Media Evangelist

You can’t have one without the other: How to create synergy with traditional marketing to truly boost your impact
C’mon. It’s 2011! Gone are the days when social media was the neglected son in the family. Social media’s the hottest marketing game-changer in town – and yet people who frankly ought to know better still see it in isolation, when it needs to be part of a broader marketing and communication strategy. Keeping the two apart not only limits your social media success... it also negatively impacts on your marketing initiatives and campaigns. To gain the full benefits, you must fully mesh your social media presence with traditional marketing. In this session, Audi and Siemens will spell out precisely how social media impacts on your traditional marketing communications – and the necessary steps to integrate and create synergy across your entire marketing program. • Create the perfect marriage: Make sure your digital activities mesh with –and support – the rest of your marketing mix • Singing from the same hymn sheet: Incorporating the correct core messages into all your external communications • Know the dangers: The risks you run by lacking a truly integrated social/traditional media marketing strategy Audi Douglas Clark General Manager Customer Strategy & Engagement Siemens Stefan Heeke Director of Interactive Marketing

Getting to Yes: The secrets of achieving genuine – and enthusiastic – social media support from the top people in your organization
It’s a frustrating fact of life that securing corporate buy-in continues to be a problem for many of us, because there are plenty of senior executives who still don’t understand the value of a social media presence and/or remain too skeptical of its value to allocate any decent resources. So it is critical to get the people that matter on board. But to do so, you must speak to them on their terms and in their language. How do you get the people that matter on board? AMD and Hyundai know how, and will demonstrate best practice techniques ( plus ‘magic tricks’) to move your decision makers from lip service to full acceptance of the power of social. Discover how to unlock the resources you need to create a successful social media with 100% backing from the top: • Demonstrate the vital importance of social: Share the right information to ensure you get buy-in – and budget – for your plans • Is there any need? Show why a social strategy is businesscritical – especially when everything else is going well • Tactics and tips to combat skepticism, negativity, antipathy and plain old-fashioned fear from the older generation of senior management AMD David Kenyon Vice President of World Wide Channel Marketing Hyundai Motor America Dan Bedore National Manager, Social Media and Public Relations

The advent of social media for customer service: Cut your costs, improve brand image and be instantly accessible
Social media for customer service is starting to happen big time across North America – and by the time we get to Christmas, it’s likely to be the norm. A huge 75% of US-based companies plan on using social media for customer service over 2011. Hardly surprising, when you consider the positive sentiment generated by good customer service: better brand reputation, increased customer retention, competitive advantage and the opportunity to become leader of your particular pack. The potential to change your greatest critics into brand advocates has never been greater, and if you want to keep at the social media forefront, this is the moment to learn how to adapt your own social strategy and improve your customer service performance. In this session, learn what needs to be done and how fast you need to act – and benchmark against some of the companies leading the way: • Prepare the ground: Find out what you need to do internally to set up your company for customer service delivery through social • What is the right way to engage through social media: How to modify your customer service best practice to be relevant and appropriate for delivery through social • Is it right for you? Are there some businesses that needn’t bother with this aspect of social? Boingo Baochi Nguyen PR and Social Media Manager

The earlier you book, the less you pay: Register by the 15th April 2011 to SAVE $400!

DAY TWO June 28 2011
Time to make it pay: Strategies to move from followers to customers
How do you get your friends to part with their hard earned cash? It’s a question that you’re going to find yourself asking again and again over the coming year – and it’s just as awkward with Facebook friends as with off line ones! It’s a difficult beast to master. The challenge is finding the right balance between being a recognised salesperson and a trusted friend (that isn’t making the company any money). And is it honestly possible to walk a tightrope between the two? The challenge lies in finding the right balance. This session will set out ways of finding equilibrium – and will also help you to find the real value of the ‘like’ or the ‘re-tweet’. We will learn from Dunkin’ Brands and General Motors both experts in conversation. • Finding the right balance: How to convert followers to customers without alienating them through selling • What is the real value of a ‘like’ or a ‘re-tweet’: Define the true value of people interacting with your brand • Discover practical strategies that changes your followers into customers and increase revenue streams Dunkin’ Brands Tyler Cyr Web Communications Manager General Motors Connie Burke Communications Manager, Social Media

Discover the gold: How to measure your success and use results to enhance future strategy
Social media delivers a constantly onrushing river of data. It’s easy to get overwhelmed. Your challenge is not to track, measure and notice everything, but to focus instead on the business-critical information – and turn this unique market intelligence to your advantage. Find out the best ways to measure your social media strategy – and learn how to turn what you find into a dynamic future strategy. • How to measure your social media strategy: What’s effective? What’s a red herring and can be safely ignored? • Turn what you find into lucrative business decisions: How do you incorporate the selected raw data into strategic planning? • Bottom Line/Top Dollar: Assess and forecast the long-term impact on brand and revenue – and ensure you maximize the financial potential of your social media data PayPal Sudha Jamthe Social Media Strategist

Crisis Management: How to avoid hot water – and know when the temperature’s about to hit boiling point
Social media is often to blame for creating and amplifying public relations crises. But then again, its ability to flag up – and mitigate – said PR disasters is sometimes underplayed. Use social correctly, you can most likely halt a threat to your brand far earlier than before social media came of age. Whilst it might be impossible to completely mitigate against risk, effective listening will enable you to get much better at spotting trouble, and making a positive impact with your crisis response. Find out from The American Red Cross how to keep your brand under friendly surveillance, and how to engage and not only protect your corporate responsibility but also to maintain competitive advantage. • How to assess escalating situations • When to step in: Assessing when a conversation and community is ripe for engagement • Eyes wide open: Making sure you don’t miss out on business opportunities that can arise from ‘disaster’ The American Red Cross Wendy Harman Social Media Director

The Elephant in the Room: How to identify real Return on Investment for your company
Getting social media to deliver tangible financial value is still easier said than done. But in searching for financial ROI, are we simplifying the issues too much? Are there better metrics for your company’s aims? Or is the hard truth that social media success needs to be measured in cold hard cash? In this session, Intuit and Adobe will walk you through a variety of popular ROI models – financial and nonfinancial – that are being applied to justify and prove the effectiveness of social media: • What does ROI look like for you? Is a focus on $$$ correct, or simplistic? • Find a clear route to ROI: Practical advice on what – and how – to measure • Examples from the best: Market intelligence revealing the approach being taken by the leading figures in corporate social media Adobe Maria Poveromo Director of Social Media Intuit Ed Matlack Group Marketing Manager

The opportunities of mobile: Now or Later?
It’s being reported that five billion mobile devices will be used to access the internet this year. An opportunity, for sure. But mobile also presents a series of challenges and difficulties. The changing mode of consumption, plus the growing number of channels to contact you’re audience, add up to a significant additional social media engagement complication. The opportunities are great, yet companies successfully exploiting mobile social are currently few and far between. Many businesses have already written it off as a fad… although Starbucks and McDonald’s are among the growing list of the big brands that think otherwise: In this session learn: • Preparing the ground: How to ensure your company’s marketing is ready to embrace mobile • Measuring the impact of your mobile social media • Location-based social media: Exploiting its ability to amplify conversations via other channels and boosting overall interaction and engagement Speaker to be confirmed

What does success look like? Define a set of realistic KPI¹s to track progress that¹s vital for you
As your social media strategy matures, it becomes increasingly important to track success against the right metrics and put together core KPIs that speak not only to your social media campaign but also address your key corporate goals. So, what does success look like for social media? What is a reasonable target for your social media policy? These are all questions you need to answer – and continue to assess and re-evaluate – before you get in over your head. SAP and Qualcomm will show you how to set tailored social media objectives and goals: • Designing and implementing an Action Plan to achieve your core business targets • Step-by-step tips to ensure your social media feeds into – and enhances – your future strategy • Learn from the leaders: Discover what they’re doing – and about to do – and how to harness their experience for your own success SAP Brian Ellefritz Vice President of Global Social Media Qualcomm Liya Sharif Director of Digital Marketing and Communications

“I normally find social media events frustrating - they don’t provide content on my level. This event was different. I learned new things... because of the real world experience and expertise”
Kelly Feller, Senior Social Media Strategist, Intel

“Great day one of the Corporate Social Media Summit! Pumped for tomorrow – the schedule looks awesome”
Lisa D’Aromando, Social Media Manager, Sprint

The only social media conference designed exclusively for a corporate audience!

What do your peers think of the conference?

“Great!”
Esteban Contreas, Social Media Manager, Samsung

“I’ve definitely learned a lot from the amazing folks you had on board”
Lisa D’Aromando, Social Media Manager, Sprint

“Conf has ended. What great content for us Corp social media types. Thanks”
Kelly Feller, Social Media Strategist, Intel

“Exceeded my expectations, attendees were a wealth of info”
Chris Lorence, Chief Marketing Officer, ICBA

“Great people sharing great information”

“Excellent opening remarks from Citi and PepsiCo”
Lincoln Wood, Southern Co

Gulsah Boye, Social Media and Digital Strategist, Hertz

“Day Two proving to be very insightful. Happy to be here”
Stacy Parker, Manager – Community Outreach, Norfolk Southern

“Good stuff coming from Corporate Social Media Summit in NY: 20+ speakers”
Ellen Seebold, Founder, Seebold Marketing Communications

Who you’ll meet
At the Corporate Social media summit you will have the unique opportunity to connect with unrivalled numbers of peers from across large corporates in the US. It is a forum for the best practitioners and strategists to share experience and learn from each other. Extensive networking time and interactive forums mean you’ll be leaving with a multitude of new contacts to bounce ideas off. Don’t take our word for it, have a look at last year’s attendees: Sony McDonald’s Samsung Microsoft Sears Nokia BASF Intel Mars Virgin Mobile USA NASCAR Dunkin’ Brands General Motors Timberland

Type of Organization Attending
28% Service Providers

Seniority of Attendees
19% Vice Presidents 4% CEOs 3% Others

9% Senior Managers 2% Other 65% Corporates 24% Directors 41% Managers

5% Journalists and Instituitions

Hertz Johnson & Johnson Polo Ralph Lauren Panasonic Air France KLM Calvert Investments Prudential Financial

Gulf Power Company Sun Life Financial Siemens Frito-Lay Nationwide Prudential Insurance Halliburton

Desigual Amazon.com US Bank BAE Systems New York Life Insurance Sunny Delight Beverages AMD

WhiteWave Foods Cabot Creamery AllState Insurance Canon

AND MANY MORE!

Join the conversation! You can follow us at:
@usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup

Catch Every Presentation...
It can be difficult to catch every word of every presentation – and with the expertise on offer, you’ll want to. We will record every presentation so you don’t miss a thing. Simply purchase a Premium Pass when you register. You’ll be given access to the online video within 10 days of the event.

REGISTER NOW IN 3 EASY STEPS
THE CORPORATE SOCIAL MEDIA SUMMIT June 27 – 28, Hotel Nikko, San Francisco

Register for a Premium Pass on the form opposite!

1 Choose Your Pass
Standard
• Access to all super-panels, workshops and case studies • Networking lunch and coffee breaks • Evening drinks reception + Access to presentation slides post-conference

Save Big with our Group Discounts
Take advantage of Useful Social Media’s unique team discounts. Every third person in your group comes for half price.

Premium
• Access to all super-panels, workshops and case studies • Networking lunch and coffee breaks • Evening drinks reception + Access to presentation slides post-conference + MP3s of every session at the conference
Book by 15th April Book by 13th May Full price

Contact the Useful Social Media team on +1 800 814 34 59 or info@usefulsocialmedia.com

20+ Hours of Networking
Meeting key figures from within the industry in person can be an invaluable experience. We know that a formidable chunk of you have networking as your primary reason for attending. The Summit is designed to maximize networking time – with highlights including a networking party on the close of day one – 27th June. Over 20 hours of applied discussion time will take place over the 2 days. You’ll also have the chance to arrange meetings with other attendees before the event.

Book by 15th April Book by 13th May Full price

$1400 SAVE $400 $1650 SAVE $150 $1800

$1600 SAVE $400 $1850 SAVE $150 $2000

2 Give us Your Contact Details
First name: Last name: Telephone: Email: Address:

Solution and Service Providers – ever find yourself asking these questions?
• Where can I find new customers for my social media analytics products and services? • Which emerging challenges will offer my business lucrative opportunities going forward? • Which partnerships will allow me to take my solutions into new markets and add significantly to my bottom line? Well ask no more! Secure a sponsorship or exhibition package at the Corporate Social Media Summit and you’ll be guaranteed to meet and do business with your focused and senior audience of corporate executives with a responsibility for social media strategy – all of whom need your solutions and services! The Corporate Social Media Summit offers an excellent range of sponsorship and exhibition opportunities to suit every need and budget. We can literally tailor-make a sponsorship package to your needs – meaning you speak, build your band or organize meetings with the leading figures in the Corporate Social Media space. DO not miss out on the unrivalled opportunity to do business and secure sales from the Corporate Social Media industry.

Position/Title:

Company: ZIP:

3 Register Your Place
CALL US:

+1 800 814 34 59
FAX US:

EMAIL US: register@usefulsocialmedia.com VISIT OUR WEBSITE: www.usefulsocialmedia.com

+1 800 814 34 60

Contact or email Andrew Bold today: Call 1 800 814 3459 ext 7188 or email andrew.bold@usefulsocialmedia.com

TERMS & CONDITIONS Places are transferable without any charge. Cancellations after 29th April 2011 incur an administrative charge of 25%. If you cancel your registration after 27th May 2011 we will be obliged to charge the full fee. Please note – you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

“Terrific Corporate Social Media Summit!”
Ashley Brown, Director of Digital Communications, Coca Cola

The West Coast

Corporate Social Media Summit 2011

Utilize the full power of social media to improve your marketing, enhance your reputation and boost your bottom line
Two-day business conference, June 27–28 SF Hotel Nikko, San Francisco

usefulsocialmedia.com/sanfrancisco
#CSMSF
5 reasons why you need to reserve your place now 1 Unrivalled speak line-up:
Learn from 20+ senior social media executives from Sony, General Motors, Dunkin’ Brands, eBay, Hewlett-Packard and many more

A practical and interactive business conference built for a corporate audience:
AMD David Kenyon Dunkin’ Brands Tyler Cyr Intuit Ed Matlack

Vice President of World Wide Channel Marketing

Web Communications Manager

Group Marketing Manager

Sony Sukhjit Ghag

Blogger and Social Media Evangelist

Cisco Jeanette Gibson

Director of Social Media Marketing

American Family Insurance Troy Janisch
Social Media Manager

Adobe Maria Poveromo

Director of Social Media

eBay Julie Haddon

Senior Director, Marketing and Global Social Media

SAP Brian Ellefritz

2 Prepare for the future:
Great opportunity to update and refine your social media strategies – and harness the latest business intelligence

VP of Global Social Media

General Motors Connie Burke

Communications Manager, Social Media

Qualcomm Liya Sharif

Director of Digital Marketing and Communications

Hewlett-Packard Mia Dand

Senior Social Media Manager

3 Fill your contact book:
12+ hours of networking opportunities with senior social media professionals

Siemens Stefan Heeke

Director of Interactive Marketing

Make-A-Wish Foundation Petri Darby
Director of Brand Marketing and Digital Strategy

PayPal Sudha Jamthe

Social Media Strategist

The American Red Cross Wendy Harman
Social Media Director

Sun Life Financial Steven Gangbar

Director of Social Media and Intranet

Hyundai Motor America Dan Bedore

4 Find answers to your questions:
Unparalled opportunity to ask the burning questions that matter to you

National Manager, Social Media and Public Relations

Audi Douglas Clark

General Manager Customer Strategy & Engagement

Boingo Baochi Nguyen

PR and Social Media Manager

5 Best practice and benchmarks:
Practical know-how and solutions from companies that have already overcome the challenges you face

Join the conversation! You can follow us at:
@usefulsocial facebook.com/usefulsocialmedia linkd.in/USMgroup

LOOK INSIDE to see our extensive array of top quality speakers and social media shaping agenda

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