Sustainability in Social Media

@geoffliving on Twitter

What Would Happen If Facebook Died?

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The Internet Is Littered with Past Leaders

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Why Facebook Has Taken Off (Again)

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Did Facebook Hack McDonald s Business Model?

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The Result Is a Text Heavy Nightmare User Interface

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What Could Beat That?

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Tools Are Just Tools Even Shiny Social Ones

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Social Is About People & Orgs Are a Part of Communities

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Sustaining Relationships Begins with Measurement

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There s Nothing Cheap About Loyalty
‡ Research conducted with Care2; Dell; the Humane Society, LinkedIn, and Wiser Earth ‡ Measurement drives knowledge ‡ Relentless focus on community s actual use of new media forms ‡ Willingness to experiment ‡ Focus on mission, serve to sustain
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Staying Power = Evolving Toward Community Needs

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Adding New Tech
‡ Decade old, most relevant now? ‡ Provides pros ability to find one another, connect & discuss ‡ Groups, shares, company profiles, people you may know ‡ Competitive API
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Integrating Major SocNets
‡ Every player (except LinkedIn) moved to integrate Facebook & Twitter ‡ WE understands beachheads, fluid conversation ‡ Extremely interactive feature development ‡ Responsive content development for timely matters
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Evolve Community Management

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Evolutions
‡ Care2 took a backwards step to keep people engaged, focused on blogging content ‡ Found over interference from org hurt conversations ‡ Focuses on conflict resolution within topic communities ‡ Well integrated into other social networks
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How the Humane Society Continues to Evolve
‡ Started with Facebook ‡ Every person must be self sustaining financially ‡ Social extends to volunteers ‡ Challenges with community (700k) ‡ Build a loyal community so if Facebook disappears ‡ Eighth person just hired A mobile media manager
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The Tech to Adapt
‡ 47% of Americans get news on mobile (Pew) ‡ 1 in 5 use an app for news ‡ Mobile traffic to surpass desktop in 2014 ‡ 40% of Google Maps page views on the phone ‡ 27% of Americans have smartphones, 4% tablets ‡ New uses arising LBS, group texting
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Early Majority Phase of Adoption
‡ 4G will spark more development use ‡ Expect shorter media ‡ More visual with pics and videos ‡ Less user input because of input method ‡ Heavy text is not your friend with mobile
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Move with the Water

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Questions?

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