Analytical Report On Methods Of Collecting Business Information

by group 3 Digesh Shah

Survey was done on students of FMS ± Baroda on 2nd September 2009

SURVEY DETAILS 
At the Time of survey out of 40 students only

32 were present.  28 students gave the answers to the survey Questionnaire.  Out of that we 21% found out that 21% - Girls 79% - Boys.
79%

girls boys

Statistics on students following print media and other media source
120 100 80 girls % 60 40 20 0 print media electronic media boys % whole class %

Statistics on number of students reading/subscribing either Newspapers or Magazines
90 80 70 60 50 40 30 20 10 0 only news papers only news magazines both not following print media girls % boys % whole class %

Preference within Electronic Media

60 50 40 30 20 10 0 internet other media news channels

girls % boys % whole class %

Preference within Print Media
90 80 70 60 50 40 30 20 10 0 buisness standard economic times buisness world others girls % boys % whole class %

newspapers/magazines

Issues usually followed

ov tr
70 60 50 40 30 20 10 0

issues

ef or ad m ve s r ti se m en ts in ve in st te m rn en at t io na ln ew s re cr ui tm en st oc t k m ar ke t ed ito r ia ls

girls %

boys %

whole class %

Reasons for following these Issues
120 100 80 60 40 20 0 girls % boys % whole class %

e

s

m en ts /ro je ct

ed

kn ow l

en er al

as si n

reason for reading

m

ar ke ta

na ly

sis

When asked about the advantage of using that medium the following facts came to light
y Print media - hard copy ,So can be used when required. y Electronic media mainly news channels - easier to remember visual information. y Return on Investment ± Satisfactory.

Statistics regarding rating of the survey
y Mean y Median y Standard Deviation y Maximum rating y Minimum rating

- 8.5 points - 8 points - 1.2 points - 10 on the scale of 10 -5

Conclusion
y In Print Media - Economic Times was popular among students. y In case of Electronic Media - News Channels were leading. y Girls - Wider range of media source. y Boys ± Limited Range of Source.

Continued . . .
y Girls ± opt for International News and Advertisement News. y Boys - opt for Investment and Stock Market News y News papers are preferred over magazines and online business news. y Almost all students follow business news.

Prepared by Group-3

y Thank You

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