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Strategic philanthropy & CSR - a new

Strategic philanthropy & CSR - a new

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Published by Arindam Paul

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Published by: Arindam Paul on Apr 16, 2011
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04/16/2011

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Strategic philanthropy & CSR - a new strategic ´STRATEGIC PHILANTHROPY & CSR - A NEW Choice

STRATEGIC

CHOICEµ

Department of Management Studies. Rajarajeswari college of Engineering Swati Bondia Student BBM(2nd semester) Acharya Institute of Management and Sciences .AUTHORS: Prof Maya Salimath G Assistant Professor.

STRATEGIC PHILANTHROPY A means to simultaneously and directly benefit their business interests. . Practiced by companies to target their respective charitable and philanthropic activities.

CORPORATE SOCIAL RESPONSIBILITY ¶CSR is a way of self regulation adopted by companies through which they are able to have a positive impact on the society.· -Mallen Baker .

STRATEGIC PHILANTHROPY AND IT·S IMPACT .

CORPORATE SOCIAL RESPONSIBILITY AND IT·S IMPACT .

STRATEGIC PHILANTHROPHY & CSR .A NEW STRATEGIC CHIOCE .

WHY PHILANTHROPY AND CSR? .

the recognition that business operates with accountabilities beyond the profit-and-loss statement and lies within it·s goodwill.CONCLUSION It is important to place strategic philanthropy in the context of social responsibility. .

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