Everest Education Society’s

A Project Report On

A Project Report Submitted In the partial fulfillment of the degree of

Master of Business Administration
Submitted by

Mr. Mohd Abdul Taufeeq
Mr. Quazi Zubair Sir Guide Dr. K.D. Phuke Director

For Academic year 2008-2009 Dr. Babasaheb Ambedkar Marathwada University. Aurangabad

Everest Education Society’s

This is certify that MR. Mohammed Abdul Taufeeq a Student of MBA IV Sem has completed his project study Report on “A STUDY OF MARKETING STRATEGIES OF RETAIL COMPANIES TO DO BUSINESS IN AURANGABAD” And has submitted a satisfactory report as per the requirements of

DR. Babasaheb Ambedkar Marathwada University in the partial
fulfillment of Master of Business Administration in the academic Year 2008-2009. Mr. Quazi Zubair Guide Dr. K.D. Phuke Director

I am grateful to my project guide Mr. Quazi Zubair sir for the interest shown by him, the inspiration & moral boosting through him really helped me in completion of my project study. I am also thankful to Director, Dr. K.D. Phuke sir for giving valuable suggestions during project study; He is always the source of inspiration to me. Last but not least, I am sincerely thankful to Mr. Vikas Roy and Mr. Sanjay Dixit and the entire staff member of Vishal Mega Mart and also I would like thank Mr. Abdul Raheem Aadil for his moral support & those who always gave me helping hand & suggestions for completion of this project.

Mr. Mohammed Abdul Taufeeq MBA IV Sem.

I hereby declare that this project study report submitted by me in my partial fulfillment of “Master of Business Administration” is a genuine work of mine. It has not been either fully or partly to this or any other institute prior, in any other connection.

Mr. Mohammed Abdul Taufeeq MBA IV Sem.

• About Aurangabad • Objectives of the study

Importance of the project

• Limitations of the study • Introduction of retail industry • Introduction of Vishal Mega Mart • The founders of Vishal mega mart • Infrastructure • Vishal Apparels Brand • Store strategy mix • The role of marketing in retail • Retail strategy and structure • Hypothesis • Research methodology • Primary data • Findings • Questionnaire for retailers

• Questionnaire for customers • Suggestions • Conclusion • Bibliography .

Khuldabad.About Aurangabad Founded in 1610 by Malik Ambar. Panchakki. Aurangabad was then known as "Khidki" meaning window. . Paithan. Ajanata and Ellora Caves. Grihneshwar Temple. Begum Rabia Durani. Daulatabad Fort. The city served the real purpose of its ancient name as the Mughals could look into the Deccan through it. built in memory of Aurangazeb's wife. Himroo Factory. Darwazas. Later in 1953 the city was renamed as Aurangabad when Aurangazeb took over the Deccan kingdom. and History Museum of Marathwada University. The most renowned tourists' attraction of Aurangabad is Bibi-Ka-Maqbara. Aurangabad is most famous for its historical monuments and caves. Among others there are Aurangabad Caves. Shirdi.

one in aluminium (Hindalco Aluminium) and yet another is Inspira Biotech SEZ.20.DEMOGRAPHIC INFORMATION Geographical area Population Density population Distance from Major Cities Mumbai Pune Nashik Nagpur Hyderabad Nanded Ahmednager 364km 238 km 182km 500km 554km 264km 118km 10. in pharmaceuticals (Inspira Pharma SEZ and Wockhardt). in Automobile (Bajaj). The city Of Aurangabad is also famous for the best Breweries in the .548 Senses 2007 289 sqkm Industrial Information: There are five Special Economic Zones (SEZs) have been approved by central government for this city and these are.107sqkm 29. Electrical goods major Siemens will soon establish plant for manufacturing of metro train coaches.

Beed Road 6.95 hectors 1000/sqmt 600/sqmt Area of operation Commercial rate Residential rate 2. Asia Pacific Breweries (Aurangabad) Ltd.68 hectors . Paithan Road 5. Shaindra According Chamber of Marathwada Industries & Agriculture (CMIA) Major MIDC Areas in Aurangabad 1. Aurangabad (Railway station) 2. Manufacturing the Famous Cannon 10000 Strong Beer is being enjoyed by almost all the foreign tourists visiting Aurangabad. Chikalthana 3. Waluj 4.world. Aurangabad (Railway station)(Group C) 34. Chikalthana (Group C) Year of establishment Area of operation 1965 719. 1. The Main industrial areas of Aurangabad According to MIDC Act 1961.

Bajaj Auto Ltd. AMT (Aurangabad Municipal Transport) intra-city buses ply throughout the city including the outskirts and connect different parts of the city and adjoining suburbs together. etc Transportation: Intra city Transport: The busy Jalna road Aurangabad Municipal Transport (AMT) is an intra-city bus service which covers almost all parts of the city and also connects to the more distant industrial suburbs. Ceat Tyres. Wipro. Waluj (Group D) Year of establishment Area of operation Commercial rate Residential rate 1982-83 1518.47 hectors 1100/sqmt 900/sqmt Major plants like. efficient and safe.. STPI. Ck-Diakin. 3. HP Gas Plant. The AMT bus service is affordable. . Colgate. The AMT buses are quite crowded during morning and evening rush hours. Kenstar. Wockhardt. Johnson & Johnson. Goodyear. Indo-german. Lupin Pharmacuticals. Cosmofilm.Commercial rate Residential rate 1200/sqmt 900/sqmt Major plants like. HUL. BCL Spring.

Recently there were fights made available to all the people traveling to Haj pilgrimage. Road connectivity is excellent and road connecting to Pune. Nagpur. Aurangabad Airport has connecting flights to Delhi. Road: Aurangabad is well connected by roads with various major cities of Maharashtra and other states. Air: Now Aurangabad has an International Airport. Metered auto rickshaws ply throughout the city. The fare is based on a meter and is computed by a tariff card available from the driver. Udaipur. Jaipur as well as Hyderabad . National highway NH-211 (DhuleAurangabad.Solapur) passes through the city. Beed and Mumbai are being upgraded into four lane highway.The "Maharashtra State Road Transport Corporation" (MSRTC) and numerous other private bus operators provide a bus service to all parts of the state. Mumbai.

which saw the bifurcation of Hyderabad division. Parbhani. The Manmad-Kacheguda Broad gauge railway line which emanates from the Bombay-Bhusawal-Howrah trunk route at Manmad is an important artery of traffic in Aurangabad district. Mahbubnagar. Nagpur. Osmanabad. Basar. After Divisional adjustments in 2003. Katpadi. Nasik. Mumbai. Kurnool. Nanded. Aurangabad has rail connectivity with Manmad. Renigunta. Aurangabad now comes under the newly created Nanded(NED) Division of SCR. It also serves as a link between Bombay and Secunderabad in Andhra Pradesh. Gangakhed. Erode.Rail: AURANGABAD (Station Code: AWB) is a station located on the Kachiguda-Manmad section of Secunderabad (SCB) Division of South Central Railway (SCR). Madurai and Kachiguda (HYB). The "Janashatabdi Express" is the fastest and most comfortable train option to and from Mumbai with a total traveling time of 6 1/2 hours. Daund. Kadapa. latur. Adilabad. Pune. Mudkhed. Parli Vaijnath. Ajanta Express between Kachiguda and Manmad is the most prestigious train passing through this station. As a matter of fact this line was formerly the only route of traffic as there were no good roads in the Marathwada region. The importance of this line lies in the fact that it has opened for traffic the fertile agricultural tract in Marathwada region. Tirupati. Three . Nizamabad. Aurangabad. This railway route was opened for traffic in 1900.

OkhaRameswaram Express--all these trains connect AWB with HYB. Hyderabad Passenger. Secunderabad Bi-Weekly Express. Ajanta Express. Aurangabad has more number of trains to HYB than to any other city. Devagiri Express. . Kakinada Express. Manmad-Kachiguda Passenger.overnight trains and two daytime trains also travel between Mumbai and Aurangabad.

Promotion and distribution cost. 7) To assess the competitive strength and policies. 10) To know the customer acceptance for organized & unorganized retailers. 6) To define the probable market for a particular product and to find out general market condition and tendencies. 12) To suggest improvable marketing strategies to Vishal Mega Mart . 4) Satisfaction level of customers.-selling. advertising. 3) To study various services provided by retailers. 5) To study market share of organized retailers and unorganized retailers. 8) To study the buying potential & power of consumers. 9) To assess the probable volume for future sales. 11) To formulate all marketing costs.OBJECTIVES OF THE STUDY 1) To search whether Aurangabad market is ready for organized retail. 2) To analyze market potential for organized retailers. viz.

service. textile etc to the customer taking into consideration. cost. likes and dislikes for shopping experience. affect the customer psychology while he makes a decision to go for an organized retail. consumer durables. convenience etc.IMPORTANCE OF THE PROJECT As the project was done in relation to retail market of Aurangabad It was asked to take up a topic that would have helped me to know the reason why unorganized retailers sales ratio is high compare to other organized retailers in the market. Various factors such as product quality. . Therefore my topic was “A STUDY OF MARKETING STRATEGIES OF RETAIL COMPANIES TO DO BUSINESS IN AURANGABAD” The above topic helped me to understand the in and out of selling a product like FMCG. durability.

as a result sometimes communication was not possible. 2) 3) The student sometimes is neglected and proper feedback is not received from the third parties. as the question cannot be properly. At times knowing the actual facts and figures become difficult if the company follow the policy of non-disclosures of every type of information.LIMITATIONS OF THE STUDY The limitations of the study were as under:1) The study is not the actual representative of the company. Secondly the students are not fully aware of the policies and the working environment. 4) .

competition.INTRODUCTION OF RETAIL INDUSTRY The retail sector is also one of thee largest worldwide. Brisk industrialization ensured replication of large volume production techniques. Origins of retailing can be traced to local markets and roaming traders. product choice and technology to procure and manage operations platform. to peddle wares perceived by them to be in demand elsewhere. etc. This tribe of moving traders brought product variety to the markets. Sears. Retail trade plays a very important role in the economy of a country. Broadly speaking. Improved transport facilities enabled retailers to gun for volume-driven procurement. In some parts of the world the retail business is dominated by smaller family run or regionally targeted stores. This set the ball rolling for organized retailingtargeting economies of scale through bulk purchase and advertising led growth. Enterprising and mobile traders ventured beyond. Businesses that sell goods and services to consumers are included in the retail industry. meaning to cut a piece off. With the growth in size. the larger retailers have managed to set-up huge supply/distribution chains. The word ‘Retail’ is derived from the French word retailer. the term “retailing” refers to any activity that involves a sale to an individual customer. but now this market is being taken over by billion dollars multinational conglomerates like Wal-Mart. Growth of large-scale retailers was fueled by the rapid spread of mass production. The product range was restricted to whatever agricultural produce was made possible by the regional climate and local manufacturing skills. .

PETMART. It targeted the unmet needs of do-it-yourselfers seeking value. financing pacts. It employs more than a million associates and operates discount department stores and warehouse membership clubs. Grocery stores. and even seasonal retailers come under this category. and some e-commerce businesses (B2C). created one of the most successful value propositions of the 1990’s. It generates $3. or even 100 stores. The retail sector is also one of the largest worldwide. Based on the nature of their retail operations.inventory management systems. Drug stores. Auto retailers. Consumer electronic retailers.C. Most of the present day retail giants started with one store and progressed to ten stores. The chain . Sears started as a single store. direct sales. Convenience stores. catalog and mail order companies. Bloomindales.68 bn. Wal-Mart started as a single store. Specialty retailers. Home furnishing retailers. convenience. and Lowe’s. Its success is widely attributed to its superefficient logistics and smart application of IT. Sherwin Williams. companies are grouped into-Retail (Apparel). The retail industry includes: Variety stores. and wide scale marketing plans. Retail (Department and Discount Stores). the home improvement retailer. J. each started as single stores. Penney’s. selection and advice. Macy’s. It tops the list as the largest retailer in the world with 2003 sales of $258. Retail (pharmacies). Clothing retailers. It is the second largest industry in the US both in terms of number of establishments and number of employees. Home Depot. etc. Retail (Grocers).8 trn in retail sales annually.

Asia. Another retailer-Sears is a well-diversified general merchandiser with interest in realty. MARKS & SPENCER is a well recognized name in the UK and it has operations in more than 25 countries. It is one of the leading retailers of clothing. etc.. It also operates Accountable Boutique in Europe. with 2003 sales of $64. The second largest retailer in the world is France’s Carrefour. insurance. It operates about 70 large specialty stores in US. It is headquartered in the Netherlands. sear. credit card.. Royal A hold is the 3rd largest retailer in the world. It’s not that the industry has only big companies like WalMart. men & children. It retained its place as the second-largest US retailer. It operates more than 600 stores worldwide. automobile services.82 bn. Nordstrom is a specialty retailer that concentrates mainly in apparel and accessories for woman. According to a recent estimate by std and poor’s(S&P). food. it owns several chains throughout Europe. more than 80% of retailers employ less than 20workers each and they are mainly 1or 2-store setups. . home ware and financial services.. etc. but focused instead on being the single destination store.never aspired to offer the lowest price.. but is highly concentrated with small stores. and North and South America.

and can be catered to under one roof.Vishal Mega Mart Vishal mega mart started as a humble one store enterprise in 1986 in Kolkata (erstwhile.India’s first hyper-market has also been opened for the Indian consumer by Vishal. under the dynamic leadership of Mr.12 million for fiscal 2005. The group had a turnover of Rs.43 million for fiscal 2006 and Rs. Ram Chandra Agarwal. The group had a turnover of Rs 2884. The Vishal stores offer affordable family fashion at prices to suit every pocket. Situated in the national capital Delhi this store boasts of the single largest collection of goods and commodities sold under one roof in India. Calcutta) is today a conglomerate encompassing 183 showrooms in 24 states / 110 cities . The showrooms have over 70.53 million for fiscal2007. The group’s philosophy is integration and towards this end has initiated backward integration in the field of high fashion by setting up a state of the art manufacturing facility to support its retail endeavors.000 products range which fulfills all your household needs. The group’s prime focus is on retailing. Its outlets cater to almost all price ranges. It is . Vishal is one of fastest growing retailing groups in India. 6026. 1463.

146 sq. ft. in 24 states across India. The cost benefits that is derived from the large central purchase of goods and services is passed on to the consumer . Each store gives you international quality goods and prices hard to match. 90.covering about 29.

Ramchandra Aggarwal Mrs.The Founders Mr.Surendra Aggarwal .Uma Aggarwal Mr.

This factory has more than 700 imported machines that have a capacity to manufacturer 150000 pieces a month. By the end of March 2007 we will expand our outlets to 61 companies owned outlets and many franchise operations. has a factory in Gurgaon. VISHAL Apparels Brand .000 sq ft. The Vishal group indirectly gives employment to more than a 1000 people. Haryana. These have a covered space of 11. Our 10 warehouses cater to 49 showrooms in 37 cities. 00. The factory occupies 80000 sq ft of covered space. These people work in ancillaries that supply finished goods to the company.Infrastructure: Vishal Retail Ltd.

The chain currently has 32 company stores in 26 cities in India.Vishal Mega Mart is one of India’s fastest growing retail chains. . Our product mix represents the most current fashion trends in tops. Since 1986. formals and accessories for men. Vishal manufactures majority of its own garments and out sources some under its direct quality supervision. bottoms. women and children. Each garment is hand selected for quality and contemporary styling. women and kids. This enables us to offer the lowest possible and most reasonable prices. Our courteous staff will ensure that consumers get a perfect fit. our name has been synonymous with quality. value and fashion integrity. Vishal offers high level fashion styling. Our goal is to provide a range of fashion wear to suit every pocket. The Vishal brand is known for great modern style for men. We offer an unparalleled collection of clothes for the entire family.

and prices etc. audio/video CD's etc. A supermarket typically carries small house hold appliances. Consumers use a convenience store. The Govt. pickles. food oriented store with long operating house and a limited number of items. location. service. run Super bazaar and Kendriya Bhandar in Delhi are good examples of a super market. Large format apparel department stores include Pantaloon. milk. books. Ebony and Pyramid. which is an integrated combination of hours. . chocolates and candy etc. eggs. home furnishings and appliances. {B:} Super markets: Is a diversified store which sells a broad range of food and non food items. Similarly in Mumbai. household linens. jams.Store Strategy Mix Retailers can be classified by retail store strategy mix. film developing. {C:} Department Stores: A department store usually sells a general line of apparel for the family. some apparel items. advertising. assortment. Others in this category are: Shoppers Stop and Westside. we have Apna Bazar and Sahakari Bhandar. for fill in items such as bread. The various categories are: {A:} Convenience Store: Is generally a well situated. bakery.

Successful specialty stores in India include. such as Audio equipment.30% lower than the market price. Music World for audio needs. Consumers are not confronted with racks of unrelated merchandise. Smokin Jeo’s and Nirula's for food services. Beauty and Health Care. {E:} Hyper Markets: Is a special kind of combination store which integrates an economy super market with a discount department store. . A hyper market generally has an ambience which attracts the family as whole. Pantaloon Retail India Ltd. Jewellery. etc.{D:} Specialty Store: Concentrates on the sale of a single line of products or services. (PRIL) through its hypermarket "Big Bazaar” “Vishal Mega Mart” “More” offers products at prices which are 25% . Tanishq for Jewellery and Dominos.

goods and services to create exchanges that satisfy individual and organizational goals. the elements of the marketing mix become increasingly important. The American Marketing Association defines marketing as “the process of planning and executive the conception. As the industry evolves and begins to focus on creating an experience for the end consumer. one can draw the conclusion that marketing has to do with providing the right product to the consumer. pricing. let us first start with some of the commonly quoted definitions of the term “marketing”. what is the role that marketing can play in a retail organization? The role of marketing in retail organization is two-fold. Philip Kotler defines Marketing as a societal process by which individuals and groups obtain what they need want through creating.” For these definitions. promotion and distribution of ideas. The second role that marketing plays for the retailer is enabling it to get closer to the end consumer. Therefore. The first role that marketing can play for a retail organization is that of information the consumer that it exits. Technology aids the understanding of consumer needs . at the right place and time.THE ROLE OF MARKETING IN RETAIL In order to evaluate the role of Marketing in the area of retail. offering and freely exchanging products and services of value with others. which is largely what retailers believe that they are doing.

maintain and. serves as the salient salesmen. Retail Marketing performs a vital service and augments costreduction efforts. Point-ofpurchase (P-O-P) signage and in-store media educate and draw the attention of the consumers towards a product’s availability and attributes. At a time when most consumers want more information and when retailers have reduced staffing levels. city or region. at the same time. .and preferences and at the same time. more powerful in entertaining and informing in the retail environment. Retail Marketing is one of the few mass advertising media that can convey the same overall strategic message in differing languages. to varying audiences in the same village. Today’s P-O-P displays are easily assembled.

In addition the turnover also depends upon the professional competence of the enterprise. .RETAIL STRATEGY AND STRUCTURE Successful retail operations depend largely on two main dimensions: margin and turnover. How far a retail enterprise can reach in margin and turnover depends essentially on the type of business (product lines) and the style and scale of the operations.

using margin and turnover. Marketing communication focuses mainly on price." Margin is defined as the percentage mark tip at which the inventory in the store is sold and turnover is the number of times the average inventory is sold in a year. Fig. {B:} Low Margin High Turnover Stores Such an operation assumes that low price is the most significant determinant of customer patronage. They provide very few services. provided the strategy and style of management are appropriate. combination of the two parameters. H-L indicates high margin and low turnover. whereas.In a given business two retail companies may choose two different margin levels. Gist "Suggested a conceptual frame work. a retail business will fall into one of the four quadrants. The stores in this category price their products below the market level. for understanding the retail structure and evolving a retail strategy. if any. and they normally entail an extra charge whenever . and yet both may be successful. {A:} Margin Turnover Model: Ronald R. Depending upon the. 2 is a diagrammatic representation of the frame work and can be applied to almost any type of retail business. For instance L-L signifies a position which is low on both margin and turnover.

{C:} High Margin Low Turnover This operation is based on the premise that distinctive merchandise. Stores in this category price their products higher than those in the market. These stores are typically located in isolated locations and usually stock a wide . The focus in marketing communication is on product quality and uniqueness. These stores provide a large number of services and sell select. Typically. Local promotion focuses on low price. Wal-mart in the United States is an example and Pantaloon Chain or Subhiksha are Indian examples of such stores. rather than the store selling them. They do not stock national brands which are nationally advertised. a store in this category is located in a down town area or a major shopping center.they do. Merchandise is primarily sold in store and not pre-sold. Sales depends largely on salesmanship and image of the outlet. categories of products. This means that the customers buy the product. The merchandise in these stores are generally pre-sold or self sold. service and sales approach are the most important factors for attracting customers. but not necessarily higher than those in similar outlets. {D:} High Margin High Turnover Stores . The inventory consists of well known brands for which a consumer pull is created by the manufacturer through national advertising. range of fast moving goods in several merchandise lines.

unsuitable location etc. High over head costs and. such businesses. {E:} Low Margin-Low Turnover Stores Retail enterprises in this category are pushed to maintain low margins because of price wars. . They could be situated in a non commercial area but not too far from a major thoroughfare. low volumes also necessitate a higher price. Their locational advantage allows them to charge a higher price. which is probably a result of poor management. normally get wiped out over a period of time. Compounding this problem is the low volume of sales.These stores generally stock a narrow line of products with turnover of reasonably high frequency.

 Poor schemes on products to attract costumers.  Lack of proper advertising. An extra sale staff is major problem with this shopping mall’s like.   Due to the wrong selection of location they can not able to attract the middle class or higher middle class customers. .  Market Competition.HYPOTHESIS  The hyper market and shopping malls are enabling to market the product throughout the city.

.(ANOVA) Analysis of variance is a statistical technique of parting or dividing total variance of any given data into number of components and then testing whether variation due to a particular component is significant or not. ‘t’ test for comparison of means can be used only when there are two means will be compared but three or more means are to be compare then on the basis of mean ‘t’ test can not be used and in such case the techniques of analysis is useful which is popularly known as analysis of variances. due to the presence of organized retailing. therefore. I used the analysis of variance(ANOVA) technique to do comparisons between malls for finding leading malls in (shopping) marketing sectors on their performance basis. RESEARCH METHODOLOGY “Systematic and scientific method of collecting new information called as research methodology.” the research which is doing is an analytical as well as quantitative type of research. In this study I have selected 3 malls. so here I cannot use‘t’ test. Negligible impact on Mom-and-Pop stores. Which are more than two variables.

The primary data is collected through the samples which are conducted by survey at the Vishal Mega Mart and Aurangabad local retail market. .PRIMARY DATA ♦ ♦ ♦ ♦ This data collected through the method of questioner. Sample size is 100. Questions are open ended.

100 80 60 40 20 0 Your Source of Purchase? From Company From Distributor From Wholesaler 3. You order stock on? . Types of shop in Aurangabad? East Company outlet Franchisee Mega mart Departmental stores Multi brand shop Unorganized retail 2.DATA ANALYSIS FROM RETAILERS 1.

Do you get discounts or other benefits on your purchase/procurement?? 80 70 60 50 40 30 20 10 0 Yes No Yes No 5.50 40 30 20 10 Placing Order Weekly Basis Quarterly basis Monthly basis As per Requirement 0 4. Your preferred media for promotional activities? 90 80 70 60 50 40 30 20 10 0 Print media Electronic media Print media Electronic media 6. What is your strong point compared to other retailers in the market? .

Did you give any benefits to your employees? . Which category of products sells the most at your Outlet/Shop? 4 5 4 0 3 5 3 0 2 5 2 0 1 5 1 0 5 0 F C p d cts M G ro u Cn mr o su e D ra le u b s T xtile e Fo od S rie e s1 8.60 50 40 30 20 10 0 Service Price Quality Promotion Series1 7.

Your sales get affected due to Recession? .20% Yes No 80% 9. Have you carried out any market survey/research to know about your customers’ needs/feedback? 30% Yes No 70% 10.

Family Income (per month):? .35% Yes No 65% DATA ANALYSIS FROM CUSTOMERS 1.

Family Income (per month): 50 45 40 35 30 25 20 15 10 5 0 Upto 5000 Between 5000 to 10000 Between 10000 to 20000 Above 20000 Family Income (per month): 2. Which factor influences your decision about choosing the retail mall/supermarket you visit? V is h a S p e l L o c a l . Name the retail stores which you visit on a regular basis? V itin S re o r g la B s is g to s n e u r a is 6 0 5 0 4 0 3 0 2 0 M a rt V itin S r so is g toe n re u r B s g la a is 1 0 0 R e li a n c B e ig B a z a a r n c e rs M e g a 3.

Fcosfo V ii g h Mkt at r r i tn Te a e s r 4 5 4 0 3 5 3 0 2 5 2 0 1 5 1 0 5 0 Fcosfo V i i g at r r i tn s Te akt hM e r e m e n ts a lk / W c o is D V i t te a e i t o h Mr t s k h o m e fr ti s e e r ta n c A d v D is 4. What kind of goods do you prefer purchasing from retail outlets/Supermarkets? C a s u a l v is it u n ts o m in s . How often do you visit a retail mall /Supermarket? 3 5 3 0 2 5 2 0 V i t te a e i t o h Mr t s k 1 5 1 0 5 0 5.

Whose Marketing campaigns /Advertisements are better? H C lo F th M e C s G P ro d u G ro c Malls Local Retail Shops / Provision Stores 8. Whose services are better? .G o sp fe top r h s b c s m rs o d re r uc a e y u to e 4 5 4 0 3 5 3 0 2 5 2 0 1 5 1 0 5 0 e ry G o spe r t o d r fe o p rc a eb c s m r u h s y u to es F u rn o m it e u C re A o p n p s lia u m n c e e r s e le c tr o n ic s c ts Better Advertisements It e m s 6. Which factor influences your decision about buying items at the retail malls/supermarkets? Factors influence on Decision for buying? 35 30 25 20 15 10 5 0 Quality & Brand Names Advertisements Discount Offers Past Experience with any product or service Factors influence on Decision for buying? 7.

Better Service Malls Local Retail Shops / Provision Stores FINDINGS .

On the basis of above figures there are some analyses & findings • The above figures shows. Some middle class & higher class level customers visit to the mall especially at the time of good offers. good feedback from customers and retailers. Some high level customers regularly visit to the malls. And some lower class level customers are ready to buy when there is high percentage of discounts. and some discounts facilities. • • • Questionnaire for Retailers .

Type of Shop: (Please mark tick on the answer) Company outlet Franchisee Departmental stores Multi brand shop Mega mart Unorganized retail Q2. (If Any) ________________________________________________________________ Q4. You order stock on: Weekly Basis Monthly basis Quarterly basis As per Requirement Q7. Do you get discounts purchase/procurement? Yes No or other benefits on your Q8.Name of the Shop: . Branches in Aurangabad. Your Source of Purchase: From Company From Wholesaler From Distributor Q6._____________________________________________ Address:-_______________________________________________________ Phone No. Details of Promotional Activities carried out by you for attracting customers? __________________________________________________________ . Your average daily Counter Collection/ Sales (in Rupees): __________ Q5. You are operating Since: _______________________________________________________________ Q3.:-______________________________________________________ Q1.

Did you give any benefits to your employees? NO YES (Please mention some) ___________________________________________________________ Q14. Which category of products sells the most at your Outlet/Shop? FMCG products Textile Consumer Durables Food Other Q13. What type of benefits do you offer to your customers? ___________________________________________________________ Q11.Q9. Your preferred media for promotional activities: Print media Electronic media Q10. Your sales get affected due to Recession. YES NO Q16. if any: ___________________________________________________________ Signature & Stamp: Questionnaire for Customers Name:-_______________________________________________________ . Have you carried out any market survey/research to know about your customers’ needs/feedback? YES NO Q15. Remarks or Feedback. What is your strong point compared to other retailers in the market? Service Quality Price Promotion Q12.

_______________________________________________________ Gender: Education: Male Female _____________________________________________ Profession: . On an average. Which factor influences your decision about choosing the retail m mall/supermarket you visit? D Distance from home Advertisements A D Discounts Casual visit / Walk-ins Q Q3. how much time do you spend in a retail outlet per v visit? H Half an hour 1 1-2 hours 2 2-3 hours More than 3 hours .___________________________________________________ Address:-_______________________________________________________ Phone No.:-___________________________________________________ Marital status: Single Married No. Please name the retail mall(s) which you visit on a regular basis: V Vishal Mega Mart B Big Bazaar S Spencers M More Reliance Q2. of members in your family: Adults: ______________ Children: _____________ Family Income (per month): Upto 5000 Between 5000 to 10000 Between 10000 to 20000 Above 20000 Q Q1.Age: . How often do you visit a retail mall /Supermarket? D Daily W Weekly F Fortnightly M Monthly O Only on Offers Rarely Q4.

Which factor influences your decision about buying items at the retail m malls/supermarkets? Q Quality & Brand Names A Advertisements D Discount Offers Past Experience with any product or service Q Q8. Which features / Qualities / Facilities of a retail outlet / Supermarket do you like the most? Kindly rank the following according to your order of liking / preferences: Please write ranks 1-10.Q5. ________ ATM/Debit/Credit card facility ________ Information Displays ________ Product Displays ________ Courteous people ________ Variety of products available ________ Discounts/Low Prices ________ Quality of products available ________ Free Home Delivery Q2. Whose services are better? M Malls Local Retail Shops / Provision Stores . What kind of goods do you prefer purchasing from retail o outlets/Supermarkets? G Grocery Items F Furniture Home Appliances C Consumer electronics Clothes C Financial Products Q6. Whose Marketing campaigns /Advertisements are better? M Malls Local Retail Shops / Provision Stores Q9.

Remarks or Feedback about ____________________________________________________ Products and Services of Retail Malls: ____________________________________________________ ____________________________________________________ Signature of the Respondent: SUGGESTIONS . How is the product knowledge of the sales staff of retail outlets/supermarkets? Good Average Poor Q11.Q10.

But. 2: Secondly. 1: Vishal Mega Mart has to improve on their marketing skills. which I would like to put forward. like emphasis on paper advertisements. 4: They should improve the range of their products in the Electronic Division. they have to provide knowledge about each & every products to their sales executives. . there are few suggestions. 3: For training purpose they should arrange some special recruiting & training programs.The over all performance of Vishal Mega Mart is satisfactory. local FM channels and electronic media.

Vishal Mega Mart must rigorously work on customer satisfaction. 6: At the last as they say.5: I would also suggest Vishal Mega Mart that their FMCG products are coming all the way from other cities. CONCLUSION . It will reduce the transportation cost and the price of FMCG will can be reduced. so it costs them a lot and I suggest them to buy the FMCG products from the local producers. Customer is the King. And it is beneficial to the customers also.

BIBLIOGRAPHY . Introduction of this type of systems can really be useful in any kind of industry & particularly in shopping malls. Further with the innovation of marketing strategies of malls in deep sense can also make the hypermarket accurate and more useful in order to develop the business.I conclude that above suggestions can really drive Vishal Mega Mart and use of this kind of application shows the capability of the shopping malls towards capability the services provided to the customers. Thus. and has made its importance which also helps in making strategies decisions which in making strategies decision which in turn leads the organization in the competitive market. they can have solution without any kind of communication with the associates and this kind of application can really raise the awareness of the retailers to find out where they stand in the marketplace.


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