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About Indian Tourism
As per the Travel and Tourism Competitiveness Report 2009 by
the World Economic Forum, India is ranked 11th in the Asia Pacific region and 62nd
overall, moving up three places on the list of the world's
It is ranked the 14th best tourist destination for its natural
resources and 24th for its cultural resources, with many World Heritage sites, both natural and cultural, rich fauna, and strong creative industries in the country.
India made it to the list of "rising stars" or the countries that are
likely to become major tourist destinations in the next five years, led by the United Arab Emirates, China, and Vietnam.
India also bagged 37th rank for its air transport network. The
India travel and tourism industry ranked 5th in the long-term (10year) growth and is expected to be the second largest employer in the world by 2019.
India has been ranked the “best country brand for value-for-
money” in the Country Brand Index (CBI) survey conducted by Future Brand, a leading global brand consultancy.
India also claimed the second place in CBI’s “best country brand
for history”, as well as appears among the top 5 in the best country brand for authenticity and art & culture, and the fourth best new country for business.
Tourism in India – Figures
0.8% share of world market Tourists (2008)
4.6 million (International) 382 million (domestic)
Direct - 10.7 million Indirect – 24.4 million
9% .6 bn 2008 Contribution to GDP Direct 2% Overall 5.Export earnings ~ US $ 9.
India: An emerging superpower .
FUTURE GDP: India’s GDP will exceed Italy’s in 2020. France’s in 2020 Germany’s in 2025 and Japan’s in 2035 .
Tourism growth in India According to World Tourism Organization estimates.8%) tourism economy in the world over 2005-14 according to the World Travel & Tourism .9 million arrivals by 2020 India is poised to emerge as the 2nd fastest growing (8. India will lead in South Asia with 8.
.e. Export earnings from international visitors and tourism goods are expected to generate 6.7 per cent per annum over the coming 10 years.7 per cent per annum over the coming 10 years.Contribution to the economy According to the Travel & Tourism Competitiveness Report 2009 brought out by the World Economic Forum.4 per cent of total employment or 1 in every 15.8 jobs by 2019.4 billion in 2019.037.3 billion by 2019.3 billion) in 2009 rising to US$ 187. Real GDP growth for Travel & Tourism economy is expected to be 0. 7. growing (nominal terms) to US$ 51.2 per cent in 2009 and to average 7. The report also states that real GDP growth for travel and tourism economy is expected to be 0.2 per cent of total employment or 1 in every 13.9 billion) in 2009. The travel and tourism sector which accounts for 6. the contribution of travel and tourism to gross domestic product (GDP) is expected to be at 6.000 jobs i.6 jobs in 2009 is expected to generate 40.0 per cent of total exports (almost US$ 16.2 per cent in 2009 and to an average 7.0 per cent (US$ 67.
2009. It also deployed increased manpower and resources for improving security checks at key airports and railway stations. such as stepping up vigilance in key cities and at historically important tourist sites. holiday resorts and tour operators. Jet Airways and Kingfisher Airlines are offering a “companion free ticket” for every ticket purchased for international and domestic flights. The airlines participating in the campaign.Visitors are like God) to reinforce the rich variety of tourism in India. Air India. The Ministry promoted India as a safe tourist destination and has undertaken various measures. Euromonitor International's Travel And Tourism in India report states that the Government of India increased spend on advertising campaigns (including for the campaigns ‘Incredible India’ and ‘Ahithi Devo Bhava’ . Connecting flights to the departing airports are included in the final travel costs. The Indian Travel Agents’ Association (IATO) is offering holiday-makers a free sightseeing tour in a city of their choice. The government joined hands with leading airlines. . hoteliers.Government Initiative The campaign ‘Visit India Year 2009’ was launched at the International Tourism Exchange in Berlin. offering them a wide range of incentives and bonuses during the period between April and December. aimed to project India as an attractive destination for holidaymakers.
Tourist Circuits in India .
. para-sailing and bungee-jumping are popular with the younger travelers and working executives. planned development of highway tourism opens opportunities for enhancing local employment and uplifting rural economy through local feeder enterprises. HERITAGE AND ETHNO :TOURISM – Chattisgarh. HIGHWAY TOURISM . The private sector is also being encouragement for proper maintenance.Besides catalyzing diversification of tourist traffic and revenue from the urban centers. MEDICAL TOURISM AND SPAS – India has originated as one of the most important hubs for medical tourism. Many people from the developed countries come to India for the rejuvenation promised by yoga and ayurvedic message therapy as well as for high-end surgeries like cardiac bypass surgery or knee/hip replacement. amongst other states has identified and is developing ethnic villages. ADVENTURE TOURISM – Adventure sports such as water sports. trekking. CULTURE. rock-climbing. which will find scope to grow in the vicinity of such highway tourist complexes.
exclusive steam and hill charters. tour packages.A new policy guideline for promoting ‘Wellness Tourism’ in India would be announced. HELIPOT TOURISM .With a view to promote tourism in hilly and remote areas. CARAVAN TOURISM – A new policy guideline to promote ‘Caravan Tourism’ in India and facilitate the infrastructure required for the same would be announced. The policy would aim to leverage India’s potential in traditional systems of wellness and medicines like Ayurveda. guidelines would be framed to provide central financial assistance to States and Union Territories for constructions of helipads/heliports at selected destinations which have tourism potential but lack good connectivity's . Siddha and Yoga and to project India as a unique destination for spiritual healing. WELLNESS TOURISM .RAIL TOURISM – The Indian Railways has introduces several new services to promote rail tourism – luxury tourist trains.
Travelers analysis 9% 2% 0% 2% 5% 28% 7% SE Asia W Asia W Europe Africa Share of Outbound Australia Travelers. 2006-2008 C & S America E Asia E Europe N America S Asia 30 25 20 12% 20% Number of Outbound Indian Travelers 10 5 0 1998 2004 2006 2008 2018 15 Num ber of Travellers (Mn) .
2 billion as compared to US$ 1 billion in November 2008. . FEE in US$ terms during the month of November 2009 were US$ 1.Foreign Tourist Arrivals Estimates of foreign tourist arrivals (FTAs) and foreign exchange earnings (FEE) are important indicators of the tourism sector.
.Tourist Visits in India The number of domestic and foreign tourists has almost doubled in 2003 and 2008.
Indian Tourism Industry-Market Size 300 Market Size in Bn 250 200 150 74% 79% 77% 78% 78 International Tourist Spends 100 50 0 15 4 2003 11 32 2008E Domestic Tourist Spe 22 73 2013F 2018F 164 .
India’s GDP would almost triple from US$ 1200 Bn to US$ 3500 Bn by 2023 . At 8% CAGR.India GDP Growth The most important growth is the robust economic growth that has been witnessed in the country. India’s GDP has been growing at the rate of 6% since the liberalization of economy in 1991 and has grown over 8% in the past few years.
the GDP per capita in 2013 would be double of what it was in 2003 . At current rate.Growth in GDP per Capita India’s strong economic growth has caused the GDP per Capita to increase rapidly over the past 5 to 10 years.
Subsequently.Distribution of Households Across Income Brackets More and more families are expected to leave the deprived or aspirers category and join India’s burgeoning middle class. By 2025. discretionary spends would be going up and this bodes . the Indian middle class is expected to constitute 46% of the Indian population.
.Share of LCCs In Airlines 80 70 60 50 40 30 20 10 0 53% 47% % n i e r a h S Fsc: Full Service Carriers LCC : Low Cost Carriers The above graphs indicates the increasing share of LCC from 33% to 47% between 2006 and 2008. The advent of LCC has spurred domestic air travel to grow from 11 Mn travelers to 36 Mn travels in the last decade. Operational airports in the country have gone up from close to 40 airports in 2004 to 81 airports at present.
35% 35.1999 .2005 97 98 99 00 01 02 03 04 05 06 Internation .Air Travel in India 50 40 30 e l t T s i x A 43.2000 .2003 .56% T otal Domestic 20 10 0 1996 .79% 7.1997 .2002 .2004 .2001 .1998 .
tour package are all set to go cheaper with 2% reduction in service tax State-run oil companies have slashed Aviation Turbine Fuel (ATF) prices by 7%.Steps taken by Government to Promote Tourism in Country. leading to enhanced performance. Airport Charges to be cut for a limited period by 50%. . Removal of 8% excise duty on ATF. Airline tickets. the 11th reduction since September last year. Reduce the charges which airport operator charges from the oil companies.
spread. 35 Mn people apart from the indirect employment in allied sectors. government policies as well as market events have begun to converge. the industry’s actions. is estimated to directly employ apprx. . Today the industry contributes around 14% to industrial production in the country. no other country can match the size.Indian Textile and Apparel Industry Indian textile and apparel industry is one of the oldest and most significant industries in the country and one of the largest in the world. 4% to the GDP. an important economic engine for the nation. Apart from China. depth and competitiveness of the Indian textile and apparel industry. providing several growth opportunities for the sector domestically as well as in the global market. It accounts for about 15% to the country’s exports and is. in sum. thus making it the second largest employer after agriculture. In the past 10 years.
It is expected to become one of the major consumption bases in near future. 15% of . The Indian domestic textiles and apparel market is one of the fastest growing market in the world. The textile industry plays a significant role in getting the foreign exchange reserves into the country as it contributes approx.Current Size : Indian Textile and Apparel Indian Textile and Market Apparel Market US $ 62 Bn Domestic Market US$ 40 Bn Exports US$ 22 Bn Textiles US$ 12 Bn Clothing US$ 10 Bn The present size of the Indian textile and apparel market is US$ 62 Bn of which 22 US$ Bn is exports while rest US$ 40 Bn is the domestic market.
From August 1991 to March 2009. 100% FDI allowed under the automatic route. of which approx. Indian economy is growing 6 % per annum since last 10 years. . assistance with bureaucratic and administrative problems and access to reliable infrastructure. India is expected to maintain this level of growth.FDI in India : Current Scenario Due to India’s recent liberalization of its foreign investment regulations. India offers many advantages to foreign investors like strong economic growth leading to increased buying power by the middle class. the country has become one of the fastest growing destinations for FDI inflows. India has attracted a total of US$ 106 Bn. US$ 90 Bn was invested during Apr ‘00 to March ’09. and an educated work force. FDI sectors to the extent permitted under automatic route does not require approval either by Government of India or Reserve Bank of India (RBI). India’s Special Economic Zones (SEZs) attract foreign investment by providing tax incentives. Even in times of recession / slowdown in most of the developed economies. In textile and apparel sector. low wages.
. infrastructure and out outlook to management more lean and specific. there is a growing need to come up with newer models to improve operational efficiency and make processes. such dynamism and corporatization has completely changed the face of the healthcare industry. Due to increased competition Healthcare Providers are unable to pass the burden onto patients in the same proportion.Healthcare Industry The wave of change has swept across every industry. Since there is a rising demand and unprecedented growth of the sector.
The Ongoing Transformation in Hospitals Documentati on Mode of Payment Public Relations Quality Hospital Financial Operations Human Customization Resources Electronic Medical Records Third Party Marketing / CRM Accreditat ion Revenue Cycle Managem ent Active Employee engagem ent Personali zed Care .
. heart care.Medical tourism in India Medical care in the USA and private health care in UK is very expensive. hip replacements. Medical tourism offers people the option of knee replacements. India has well-trained doctors who will work for a lower fee than they could expect abroad. saving them a great deal of money in treatment costs. cosmetic & dental surgery in India. Hundreds of people have treatment abroad.
2007-08 > 3.10.–“Healthcare in India : The Road Ahead” report: 1.000 / year Over 1.grew to 7. study. 50000 medical tourists travelled to India in 2002 bringing in earnings of $ 300 million. of US patients seeking cheaper care .3 million medical tourists visit Asia / year abroad Nos.Confederation of Indian Industry (C II) sponsored Mc Kinsey & Co.00000 30 .
Predicted growth of medical tourism in India 2007 2012 2017 2022 By 2012 India is likely to become the top medical destination Source: CII .
It plays important role in retaining the patient. Today health care has become global.Customer Relationship Management Customer Relationship Management (CRM) is a method for an organization to track. Hence customer service is one of the major drivers of repeat business. maintain and organize a database of its current and prospective customers. there is a wide difference between the customer and consumer. In the healthcare sector. India has growing number of international patients and more and more hospitals are rushing to upgrade their services. . CRM is increasingly applied in the healthcare industry in the following way: CRM goes long way in building patient confidence and goodwill. The cost of efforts undertaken to retain a customer is ten times lesser than that of acquiring a new one. Hence there is a series of relationships that need to be nurtured and managed to enhance patient retention. and hence it becomes a deciding factor for patient while choosing a hospital again. In a active CRM programme it is necessary to train every member of the hospital in providing quality care and service to the patient .
Application of CRM Application of CRM CRM has now evolved into a science which has been used very effectively and productively to enhance the efficiency of various sectors such as the banking industry. Insurance Schemes Customer Analysis Customer Delight & Retention Customer profitability. Attrition behaviors Analysis & Application Of this date to provide quality Service to customers Customer Care . Collection & Integration of Customer data Multi-channel Integration Customer Marketing Credit Cards. Propensity to busy.
As per these estimates. the total investment that India required for higher education alone would be US$100 Bn. Enrollment are projected to grow at a CAGR of 5.6%. Total Current and Projected Growth in Higher Education Enrollment (Mn) GER 21% GER 17% GER 13% 17 22 22 29 Enrollment in Higher Education The cost per seat in a regular higher education institution is UD%$ 8300. Therefore. reaching 22 Mn by the year 2013 and 29 Mn by the year 2018. 12 Mn additional seats in the higher education would need to be created by the year 2018 as shown in the Exhibit 2. .Education Industry The enrollment in higher education is currently at 17 Mn at a Gross Enrollment Ratio (GER) of 13%.
Total Current and Projected Growth in K-12 Enrollment Currently. 400 Total Current and Projected Growth in K-12 Enrollment (Mn) 97 97 10 0 80 Age Group 300 200 1 4-1 8 74 72 1 1-1 4 Clearly. The cost per additional seat. as shown 2008 2013 2018 in the Exhibit 1. the total number of students enrolled in K-12 schools in the country is 317 Mn and expected to grow to 328 Mn by 2013 and further to 351 Mn by year 2018. at a conservative estimate is US$ 2400 (cost of land included at US$ 1 Mn per acre). This translates into a minimum investment requirement of US$ 80 Bn of investment over the nest 10 years to establish these 34 Mn seats. . India will need to add at least 34 Mn additional seats 6 -1 1 14 15 17 in K-12 segment in the next 10 1 0 0 7 8 1 years to cater to the education needs of its continuously 0 growing population.
India currently has 5.000 84 Cost per Seat Estimation in Few Vocational Streams of Education The vocational education and training landscape of India is extremely underdeveloped. the split of people intake sector-wise over the next 5 years will be 44.8% from the service sector.1 Centre (US$) Cost Per Seat (US$) 1380 195.333 240 Counseling English Speaking 1180 100.000 similar institutes in China.745 polytechnics as compared to 500. There are 175 trade training programs in India as compared to 1. 31. positioning of training service and investment by private players .500 industrial training institutes and 1.6% from manufacturing.2% from agriculture and 12. Cost per seat will very vary significantly in this segment depending on the location. This infrastructure cater to only 2. As estimated 85-90 Mn people with vocational skills would be requited in various sectors between 2008-2013. According to industry sources.Vocational Streams of Education Parameters Health & Beauty No.800 145 560 133. scale. Clearly there is a pronounced skill gap in terms of both quality and quality in the country. of Students Capex.5 Mn people annually.500 in the USA.
INFRASTRUCTURE FOR TOURISM-WHAT DOES IT INDICATE Adequate Accommodation Road infrastructure Air connectivity Basic amenities at tourist centres Developed tourism circuits Adventure Tourism Tourist trains .
the Tourism Ministry is exploring the provision of tented accommodation to tourists in Faridabad and Suraj kund in nearby Haryana. Preparing for the 2010 Commonwealth Games in Delhi.8 per cent between 2010 and 2019. employing 40.The Road Ahead According to the latest Tourism Satellite Accounting (TSA) research. The report forecasts India to get capital investment worth US$ 94.5 billion in the travel and tourism sector in 2019.6 per cent. Capital investment in India's travel and tourism sector is expected to grow at 8.000 by 2019.037.2 per cent between 2010 and 2019 and will place India at the third position in the world. . released by the World Travel and Tourism Council (WTTC) and its strategic partner Oxford Economics in March 2009: The demand for travel and tourism in India is expected to grow by 8. India is projected to become the fifth fastest growing business travel destination from 2010-2019 with an estimated real growth rate of 7. India’s travel and tourism sector is expected to be the second largest employer in the world.
Imports earn foreign exchange.Benefits of tourism Employment generator. Cultural revival/ regeneration . Low Capital Investment in the trade.
Strengths SWOT ANALYSIS Weakness INADEQUATE FAST Opportunities Threats TERRORISM RECESSION INFLATION/ DIFFERENT VARIANTS OF INFRASTRUCTURE TOURISM ACCOMADATION INTERNATIONAL BASIC AMENITIES COOPERATION LACK OF AVERAGE LENGTH PROFESSIONAL OF STAY MANAGEMENT EXPANSIONS RAPIDLY GROWING MIDDLE DEFLATION CLASS .
destination” India has the potential to become a “global health It is necessary to create the right environment to attract FDI by establishing progressive legal-institutional framework and facilitating organizations .CONCLUSIONS Tourism is one of the main driver of economic growth/employment generation in India. strengthening the economic status of the rural artisans. earning forex etc. It has the potential of addressing issues such as rural poverty.
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