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SEOvSMO

SEOvSMO

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Published by: VinTank on Apr 19, 2011
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07/10/2013

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The Value of Social Media Optimization

Both are important for your business but which should you focus on?

What is SEO?

Search engine optimization (SEO) is defined as the process of improving the visibility of a website or a web page in search engines via the "natural" or unpaid ("organic" or "algorithmic") search results.

Website design & techniques to enhance position in search engine results
Designing for algorithms and crawlers SEO is a moving target as search engines continually change their emphasis Engagement with other sites is rewarded

• • •

Website design & techniques to enhance position in search engine results


• •

Designing for algorithms and crawlers
SEO is a moving target as search engines continually change their emphasis Engagement with other sites is rewarded

Website design & techniques to enhance position in search engine results Designing for algorithms and crawlers

SEO is a moving target as search engines continually change their emphasis
Engagement with other sites is rewarded

Website design & techniques to enhance position in search engine results Designing for algorithms and crawlers SEO is a moving target as search engines continually change their emphasis

• •

Engagement with other sites is rewarded

“If you build it, they will come” ......or will they?

What is SMO?

Social Media Optimization (SMO) or Social SEO is defined as the methodization of social media activity with the intent of attracting unique visitors to website content. SMO is one of two online methods of website optimization


• •

Publishing content on social networks
Designing content to encourage sharing and engagement Engagement with end-users is rewarded

Publishing content on social networks


Designing content to encourage sharing and engagement
Engagement with end-users is rewarded

• •

Publishing content on social networks Designing content to encourage sharing and engagement

Engagement with end-users is rewarded

Si m pl y

Pu t.. .
SEO = machine/ computer focused SMO = personal/ relationship focused!

Your customers want to share your story, "Help Me, Help You!"

Vs.
SEO Emphasis what people are looking for “Pull” assumes people are looking for something SMO what people are talking about “Push” sharing content and conversations through streams and feeds

Assumptions

Reliance

traditional browser- web, social networks, based web API’s

So what does that mean?

Social Media was born in the API* era

*Application Program Interface (API) - the ability for two computers to communication with each other

API’s allow customers to share your content to web and mobile applications

We are living in an “App” world!

SMO WINS!

Wine & SMO...

“...Like Peas and Carrots”

Wine is Social

Wine is Meant to be Shared

Wine is Experiential

Wine Consumers are Passionate

Turn your customers into ambassadors and arm them with content and sharing opportunities

Change your perspective on what it all means!

It all starts with your product information

Just like trellises in the vineyard provide the structure for vines to flourish...

...your product information provides the structure for your creative content and engagement to flourish

Proven, Familiar Concepts....

Just a new set of tools!

Your Digital Wine Club

Your Digital Tasting Room

Your Digital Brochure

Your Digital Guestbook

Your Digital Reward Program

• • • • •

A website is no longer enough An effective social media strategy is built upon content strategy There are multiple layers to content How shareable is your content? How consumable is your content?

More helpful hints and recommendations to come!

Thank you!
VinTank | info@vintank.com| www.vintank.com

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