P E R S O N A

PRESENTATION ON

SALES MANAGEMENT PREPARED FOR: Mujahid Mohiuddin East West University Department of Business Administration PREPAPRED BY:

Afrida Tasnim Shagoti ID: 2008-1-10-112

Syaba Tarannum Quader
ID: 2009-1-10-063

Khondokar Kamran Bin Khaled ID : 2008-1-10-152

Dinuka Sinhabahu ID: 2007-3-10-071

Shohan Akon Sunny ID : 2007

COMPANY·S AUTOPSY
‡Persona is one of the most renowned beauty salons in Bangladesh. ‡ 1984 marked the birth of Persona ‡ Managing director of Persona, Kaniz Almas Khan committed to provide world class beauty care services and solutions with the mission ´To Be the total lifestyle solution providerµ ‡ Persona Group has 6 concerns and is still expanding. ‡ Today Persona is a fifty thousand square feet beauty salon and growing

MAKEOVER MAGIC (SERVICES)

Hair Applications

Hair Cuts: 
Straight Cut U cut Diana Cut Boy Cut Mushroom Cut Rahul Cut

Hair Dressing Hair Wash and Hair Color

Hand and Foot Care:

Manicure

Pedicure

Miscellaneous Services:
Elegant Henna Design Make Up Waxing

Quality Services
Facials
‡ ‡ ‡ Quick Facial Persona Flower Facial Persona Fruit Facial

Hair skin and treatment:
‡ ‡ ‡ Hot Oil Massage Only Anti Hair Fall Treatment Color Remove Treatment

AFTER

Hair Re-bonding

Premium Services
Make Up by KANIZ ALMAS Bridal Make Up Party Make Up

Celebrity Make Over

Persona Adams

Beauty Speaks for Men as well!
Hair Cuts & Shaves

Facial

Manicure

Pedicure

Hair Color Hair Re-bonding Piercing

AFTER

GROOM make over

HOLUD

WEDDING

RECEPTION

The customer segmentation is done by basic factors:

1.Demographic Factors 2.Socio-Economic Factors

Customer Segments (DEMOGRAPHIC)

Customer Segments (Socio-Economic)

Certain Features surrounding the service
‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ World class cosmetics Trained beauticians Beauty experts Expert massager Guest beauticians & hair stylists Hygienic environment Well designed reception and cash counter Entertaining waiting lounge

‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡

Membership card with 15% discount. ´Happy hoursµ (Sunday to Wednesday:10 a.m to 12 p.m) Modish and Trendy Hair cuts at an affordable price. The spa offered, gives more relaxation and keeps the body calm and soothing. The therapies relieve the customers from stress. offers many kinds of treatments for skin problems. the manicure and pedicure services provides cleanliness and smoothness to the nail. Small stickers or temporary tattoos in different shapes or symbols add to the nail decor for a truly new look. Provides services that make a girl look more enchanting and gorgeous. Customers can enjoy an ambient environment.

Technical Bioscope

Manicure and Pedicure Tools Hair straightner and curler

Spa hair treatment machine

Allergy-free Make up kit

Facial Steamer

Facial Products and Other chemicals

Price
Bridal service
‡Engagement/ Aqd7000Tk ‡Engagement/Aqd by Kaniz Almas9000Tk ‡Holud- 4500Tk ‡Holud by Kaniz Almas- 9000Tk ‡Wedding-8000Tk ‡Wedding by Kaniz Almas- 12000tk

Facial
‡Quick facial: Tk 250

Hair Applications
‡Hair Color- 2000+ ‡Hot Oil massage Tk 250

‡Persona Flower facial : Tk 450

‡Anti hair fall Treatment Tk 1200

‡Persona Fruit Facial : Tk ‡Hair Re-bonding- 7000+ 650 ‡Hot Oil massage Tk 450 ‡Hair Cuts- 250-500Tk

Strategic Business Units

CSR ACTIVITIES

Warming Lives of many

Fashion Show by Facially Disabled People, and make up by Kaniz Almas

Achievements

The Daily Star and DHL Express honoured Kaniz Almas Khan, managing director of Persona, as the 'outstanding woman in business' at a packed gala function at Sonargaon Hotel in Dhaka on 24th April, 2010

T H A N K

Y O U

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