FLOW OF PRESENTATÌON

1) Ìntroduction
2) Research Methodology
3) Ìndustry Scenario
4) About Print Media
5) Advertising
6) Company Profile
7) Data Analysis
8) Findings
9) Bibliography
INTRODUCTION
W With a sort oI boon coming in the world oI print
communication with the availability oI printing
press, telegraph, telephone and telex, the publishing
industry made hey while the sun was shining
W The Iirst hundred years was the time when the print
industry tried to comprehend the new situation and
shaped itselI into a regular and Iormal sector but Irom
the start oI the 19th century, print media in most
countries started specializing in certain areas.
W Since business in the Iorm oI advertisements in the print
was also Ilourishing, the media enioyed a great deal oI
Iinancial comIort and provided iobs to tens oI
thousands oI people across the globe.
ames Augustus Hickey is considered as the "Iather oI Indian press" as
he started the Iirst Indian newspaper Irom Calcutta, the Calcutta General
Advertise or the Bengal Gazette in anuary, 1780 and thus the history oI
Indian Print Media started Irom the very same year.
Samachar Darpan in Bengali proved to be the Iirst newspaper in the
Indian languag and the Iirst issue oI this daily was published Irom the
Serampore Mission Press on May 23, 1818.
On uly 1, 1822 the Iirst Guiarati newspaper the Bombay Samachar
was published Irom Bombay, which is still extant. The Iirst Hindi
newspaper, the Samachar Sudha Varshan began in 1854.
AIter such invention this industry had never looked back. It Ilourished
like a growing tree and within no time it became a high vlued nd
inIluencing industry
RESEARCH METHODOLOGY
The maior obiective behind this research is to know about the Print
Media(Newspaper) and through questionnaire survey, to identiIy the
wants and expectations that newspaper readers expects Irom the
newspaper.
For this research, the researcher took one and halI month Ior the
survey oI hundred questionnaires. AIter getting the questionnaire Iilled,
the output Irom the questionnaires is presented in the graphical designs
Ior the easy and smooth understanding Ior the one who reIers it.
Industry Scenario
What is Media?
Media reIers to the tools used to store and deliver inIormation or data.
Now what does that means? It means that the work role oI media is to
send a particular message to an individual or group or to the society or to
the world at large. To be more precise media is a tool Irom which large
number oI audience can be inIormed.
What is Mass Media?
Mass media denotes a section oI the media speciIically designed to
reach a large audience
orms of Media
1) Print Media
2) Electronic Media
3) Advertising Media
4) Multi-Media
5) News Media
6) Social Media
Media in India
Media in India initiated since the late 1700s with print media started
in 1780, radio broadcasting initiated in 1927, and the screening oI
Auguste and Louis Lumiere moving pictures in Bombay initiated during
the uly oI 1895 is among the oldest and largest media oI the world.
Indian media private media in particular has been Iree and independent
throughout most oI its history. The period oI emergency (19751977),
declared by Prime Minister Indira Gandhi, was the brieI period when
India's media was Iaced with potential government retribution.
About Print Media(Newspaper)
A newspaper is a publication containing news and inIormation and
advertising, usually printed on low-cost paper called newsprint. It may
be general or special interest, most oIten published daily or weekly
The Iirst maior newspaper in India, The Bengal Gazette-was started in
1780 under the British Rai. Other newspapers such as The India Gazette,
The Calcutta Gazette, The Madras Courier (1785), The Bombay Herald
(1789) etc. soon Iollowed. The Times oI India was Iounded in 1838 as
The Bombay Times and ournal oI Commerce by Bennett, Coleman and
Company, a colonial enterprise now owned by an Indian conglomerate.
The Times Group publishes The Economic Times (launched in 1961),
Navbharat Times (Hindi language), and the Maharashtra Times (Marathi
language).
The people are Iirst educated in their mother tongue as per their state
in which they live Ior eg: Students in Maharashtra are compulsory taught
Marathi and hence they are literate in their state`s knowledge. Thus the
era oI regional language newspaper Ilourished and thus the wheels kept
running.
AIter independence the publication companies stared expanding their
business. They entered diIIerent states printing newspaper oI respective
state`s language.
Newspaper sale in the country increased by 11.22° in 2007. By 2007,
62 oI the world's best selling newspaper dailies were published in China,
apan, and India. India consumed 99 million newspaper copies as oI
2007making it the second largest market in the world Ior newspapers.
By this way newspaper sale in country increased by 11.22° by 2007.
by 2007, 62 oI the world best selling newspaper dailies were published
in China, apan and India. India consumed 99million newspaper copies
as oI 2007, making it the second largest market in the world Ior
newspapers
Strtegies of Print Media
1) Build Deeper Relationship.
2) Tap New Revenue Streams.
3) Reinvent the Content Model.
4) Innovate with New Products and Pricing.
LegaI Bodies
ABC-Audit Bureau oI Circulation
The Audit Bureau oI Circulations (ABC) is a non-proIit circulation-
auditing organization. It is one oI several organizations, operating in
diIIerent parts oI the world, that audits circulation, readership, and
audience inIormation Ior the magazines, newspapers, and other
publications produced by their members.
INS-INDIAN NEWSPAPER SOCIETY
The Indian Newspaper Society (INS) acts as the central organization oI
the Press oI India, an independent body authenticating circulation Iigures
oI newspapers and periodicals in India. It is an organization which plays
a maior role in protecting and promoting the Ireedom oI press in India.
The society was Iounded in the year oI 1939.
RNI-Registrar of Newspaper for India
Every citizen publishing, or intending to publish, a newspaper or
periodical, avails the services oI Registrar oI Newspaper Ior India. This
Charter is a commitment oI RNI to provide to every such person
consuming prompt services in the transparent, equitable and accountable
manner.
Print Media other than Newspaper
1. Magazines
2. Newsletter
3. Brochures
4. Posters
5. Yellow Pages
6. Outdoor Advertising
7. Banner Advertising
8. Press releases
ADVERTISING
Advertising is a Iorm oI communication intended to persuade an
audience (viewers, readers or listeners) to purchase or take some action
upon products, ideals, or services. It includes the name oI a product or
service and how that product or service could beneIit the consumer, to
persuade a target market to purchase or to consume that particular brand
Types of Advertising
1) Physical Advertising
2) Digital Advertising
COMPANYROILE
[iopi
ONE ADVERTISING & COMMINICATION
SERVICES.LTD.
One is an institution which provides total communication solutions
to the brand.
They help the various brands to reach to its respective consumers
through their unique way oI advertising which attracts the consumers
towards the product.
They simultaneously help the consumers to buy the product which
exactly Iits their requirement.
One was established with goal to reach end users and to make them
avail their requirements in the most easily and rapid manner.
They Iirmly believe to provide total communication solutions at the
Right Place, at the Right Time, at the Right Price.
DATA ANALYSIS
AGE -: 1) ·÷10 ...., 2)11-20 ...., 3)21-30 ...., 4)31-40 ....., 5)40~ .
#esuIts
14%
17%
29%
21%
19%
Q2-<=10 Q2-11-20 Q2-21-30 Q2-31-40 Q2-40>
51%
49%
Q3-Male Q3-Female
SEX -: 1) MALE ...., 2) FEMALE .....
34%
37%
29%
Q5-Student Q5-Service Q5-Business
OCCUPATION -: 1) Student .... 2) Service ...., 3) Business....
25%
35%
40%
Q7-1 Q7-2 Q7-3
WHICH LANGUAGE NEWSPAPER YOU SUSCRIBE -:
ENGLISH ----- .....,2) GUARATI ....., 3) BOTH ...
40%
57%
3%
0%
0%
Q8-TOÌ Q8-AM Q8-HT Q8-DNA Q8-AA
WHICH ENGLISH NEWSPAPAER YOU SUBSCRIBE-:
1. TIMES OF INDIA .....
2. AHMEDABAD MIRROR .....
3. HINDUSTAN TIMES .....
4. DNA.....
5. ASIAN AGE .ŧŧ..
6%
5%
0%
0%
89%
Q9-ET Q9-BS Q9-ÌB Q9-FE Q9-None
WHICH FINANCIAL DAILY YOU REFER TO?
1. ECONOMIC TIMES .....
2. BUSINESS STANDARD ....
3. INDIA BULLS .....
4. THE FINANCIAL EXPRESS ....
5. NONE
46%
25%
29%
0%
0%
0%
Q10-GS Q10-SANDESH Q10-DB Q10-SAMBHAV Q10-JH Q10-JANSATTA
WHICH GUARATI NEWSPAPER YOU SUBSCRIBE?
1. GUARAT SAMACHAR .....
2. SANDESH .....
3. DIVYA BHASKAR ....
4. SAMBHAV ......
5. AY HIND ....
6. ANSATTA
23%
13%
15%
24%
25%
Q11-Qualitative and Realistic News Q11-Quantative and Realistic News
Q11-Attractive News Q11-Reasonable News
Q11-5Tabloid Format
ACCORDING TO YOU WHAT ARE THE QUALITIES OF AN IDLE NEWSPAPAER?
RANK THEM IN 1-5(1 BEST 5 LEAST)
1. QUALITATIVE AND REALISTIC NEWS ŧŧŧŧ.
2. QUANTITATIVE AND REALISTIC NEWS ŧŧŧŧ
3. ATTRACTIVE LOOKS ŧŧŧŧŧ.
4. REASONABLE PRICE ŧŧŧŧŧ
5. TABLOID FORMAT ŧŧŧŧ..
60%
7%
6%
18%
9%
Q12-MORNÌNG WÌTH TEA Q12-WHÌLE TRAVELLÌNG Q12-AT OFFÌCE
Q12-WHÌLE SÌTTÌNG ÌDEAL Q12-ÌN THE AFTERNOON
AT WHAT TIME YOU GENERALLY READ NEWSPAPER?
1. MORNING WITH TEA .....
2. WHILE TRAVELLING ......
3. AT OFFICE .....
4. WHILE SITTING IDEAL ...
5. IN THE AFTERNOON .....
12%
16%
20%
18%
22%
12%
Q13-ADVÌCE COLUMNS Q13-GOSSÌP COLUMNS Q13-HUMOUR COLUMNS
Q13-EDÌTOR'S COLUMNS Q13-MUSÌC COLUMNS Q13-FOOD COLUMNS
WHICH COLUMNS YOU USUALLY PREFER TO READ?
RANK THEM IN 1-6(1 BEST6 LEAST)
1. ADVICE COLUMNS ....
2. GOSSIP COLUMNS ....
3. HUMOUR COLUMNS .....
4. EDITOR`S COLUMNS ......
5. MUSIC COLUMNS .......
6. FOOD COLUMNS .......
10%
21%
19%
16%
17%
14%
3%
Q14-FASHÌONS Q14-SPORTS Q14-ADULTS
Q14-AUTO-MOBÌLES Q14-BUÌLDÌNGS-BUNGLOWS Q14-ÌT RELATED
Q14-HOUSEHOLD ÌTEMS
WHAT KINDS OF ADDS WOULD YOU GENERALLY PREFER?
RANK THEM IN 1-7 (1 BEST 7 LEAST)
1. FASHIONS .....
2. SPORTS ......
3. ADULTS ......
4. AUTO-MOBILES ....
5. BUILDINGS-BUNGLOWS ....
6. IT RELATED .....
7. HOUSEHOLD ITEMS ...
17%
24%
22%
16%
15%
6%
Q15- ÌNTERNATÌONAL/WORLD NEWS Q15- NATÌONAL NEWS
Q15-REGÌONAL NEWS Q15-LOCAL NEWS
Q15-FÌNANCÌAL NEWS Q15-CRÌME NEWS
WHAT KIND OF NEWS YOU WOULD GENERALLY PREFER TO READ?
RANK THEM IN 1-6(1 BEST 6 LEAST)
1. INTERNATIONAL/WORLD NEWS ....
2. NATIONAL NEWS .....
3. REGIONAL NEWS ......
4. LOCAL NEWS ......
5. FINANCIAL NEWS ....
6. CRIME NEWS
10%
29%
37%
24%
Q16-BROADSHEET Q16-BERLÌNER Q16-TABLOÌD Q16-COMPACT
YOU WILL PREFER TO READ NEWSPAPER OF WHAT SIZE?
1. BROADSHEET ....
2. BERLINER ....
3. TABLOID ..ŧ..
4. COMPACT ....
13%
19%
22%
21%
17%
8%
Q17-HEALTHCARE Q17-FOODÌNG Q17-EDUCARE
Q17-FÌLMY DUNÌYA Q17-CORPORATE WORLD Q17-BAL JAGAT
KINDS OF SUPPLEMENTARY YOU PREFER?
RANK THEM IN 1-6(1 BEST 6 LEAST)
1. HEALTHCARE ....
2. FOODING ......
3. EDUCARE .....
4. FILMY DUNIYA ....
5. CORPORATE WORLD .....
6. BAL AGAT ......
indings
By survey we Iind that customers are quite unsatisIied with the
newspaper they are subscribing and want something more, know-ledged
and innovative
Customer satisIaction is one oI the most important part Ior ant
Newspaper
Quality oI paper and other materials used in printing a paper should be
qualitative
As the time has passing the customer satisIaction level is decreasing on
the Newspaper and Electronic Media is taking a rapid place in their
minds.
UTILITY
or Company
It could be used to Iind out the weak spots which could be changed to
gain more customer satisIaction
Any Newspaper publishing company could Iind out its position in
customers eye with the help oI our proiect
or Customers
II company makes changes to improve its weak spots than customer
will surely beneIit.
Customer would get their goods as per their expectations
Thus price could also be reasonably Ior both oI the parties
LIMITATIONS
1) Due to time limit it creates the restriction on the area oI the study
2) Its little costly Ior us.
3) As proiect is based on potential users, so it is very diIIicult to get
genuine answers Irom such people.
4) The study is based on an Descriptive research, and mostly data is
collected through a questionnaire, so researcher Iaces various
diIIiculties in data collection and analysis oI the data.
5) Sometimes it is very diIIicult to understand customer opinions so
researcher have to make their suggestions in a proper Iormat
SUGGESTIONS
1)One oI the suggestion was, newspaper should not encourage the crime
news or any such news which eIIects the nervous system oI an human
being.
2)News covered should be unbiased
3)Good newspaper should publish the actual and unbiased data
4)Such adds should not be published which has nudity in it.
5)In Newspaper the Iirst page should be index covering the matters point
wise mentioned in the paper
BIBLIOGRPHY
Book ReIerences
1. INS Press Book
By-Ahmedabad Management Association
2. ABC certiIicate
By-anmabhoomi group oI Newspapers
Websites
www.google.com
www.scribd.com
http://en.wikipedia.org/wiki/Media
THANK YOU

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