Researcher name: Sandeep Kumar Project name: “CONSUMER BUYING BEHAVIOUR ANALYSIS AT RETAIL SHOPPING MALLS IN BANGALORE” College

: R.R. INSTITUE OF ADVANCED STUDIES

Customer Name: ______________________

Sex: Age Group

Male

Female

a) 15 – 20 Years b) 20 – 25 Years

c) 25 – 35 years d) 34 & above

Questionnaire 1. Why do you like the concept of shopping malls?
a) All products are available under one roof b) Saves money on transportation c) Card money can be accepted d) Use of vouchers e) Discounts and offers

2. Do you like the environment in shopping Malls? a) Attractive infrastructure b) Air-conditioning c) Rolling steps d) Entertainment

3. How often do you visit mall?

a) 15 days once
c) Once in 2 month

b)

b)

Monthly

d) Quarterly

4. Who is the influencer to purchase products in mall? a) Friends b) Family c) Media

5. What is your purchasing power? (In Rs) a) 0-500 b) 500-1000 c) 1000-2000 d) 2000 and above

6. Which parameters affect yours buying Decision?
a) Quality

b) Price

b) Easy availability

d)Varieties

7. Are you brand Conscious?
a) Yes

b) No

8. Are you in favor of liberalizations for easy availability or imported goods?
a) Yes

b) No

9. How much will you rate the product quality in shopping malls out of 10?

1

2

3

4

5

6

7

8

9

10

10. Do you feel the product Arrangements is good in shopping malls?
a) Yes

b) No

11. How much are you satisfied with the range and product price?
a) Satisfied

b) highly satisfied

c) Unsatisfied

d) highly unsatisfied

12. Do you like purchasing product at the offer time /sales period only? a) Yes b) No

13. Did you encounter any problem?
a) Yes

b) No

14. Which type of problem you faced? a) Billing c) Improper information b) Quality d) others

15. Have you complained to the Department Manager or Store keeper? a) Yes b) No

16. Did you get the solution? a) Yes b) No

17. How much will you rate the employee behavior in shopping malls out of 10?

1

2

3

4

5

6

7

8

9

10

18. How much will you rate the parking facilities at shopping malls out of 10?

1

2

3

4

5

6

7

8

9

10

19. Would you like to continue shopping at malls in future? a) Yes b) No

20. What is your overall shopping experience? a) Satisfied b) Highly satisfied c) Not satisfied

Customer signature

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