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Pran group of companies is one of the leading business institute of Bangladesh. We have prepared report is based on “Business Plan on “Pran Juice Company”. We are thinking about launching a new juice “pran sugar free smoothy”. To prepare this report we have followed marketing research methodology for whose are children and diabetic people. To see the market need and wants we prepared a questionnaire made by pran juice company. The survey took place inside and outside of Dhaka. After analyzing questionnaires we made some plan about location of raw materials, source of finance, price, product promotion, and Channel of distribution. We will preserve 500ml, and 900 ml Orange, Mango, Cocktail Special juices which will be totally suger free but sweet. We keep our price relatively low than other soft drinks and fruit juice. We will place our advertisement at television & banner. We will distribute our product near by shop of Dhaka city in the form of bottle packaging so that consumer can get it easily. The whole production process is in strict conformity with international standards, and constant research and development all products. We are confident that our products and services will satisfy the highest of standards. Our pricing policy will be reasonable and channel of distribution will be convenience. So our target customers will get it easily. We hope that through this plan we will increase the competitive market share in soft drinks industry. Pran Juice provided superior value to their customer who they promised throwing advertising. So the customers are loyal to the Juice brand and build long term relationships.
FUTURE OUTLOOK AND TRENDS:
Many juice companies are already established. We determine our competitor as ACME, SLICE,SHEZAN, FROOTIKA etc. Our company will be based on beverage products. We mainly want to produce a type of juice which is different then other juice manufacturing companies. Initially we prepare our business plan for three years. We wish to achieve a so much customer and consumer response in 1 year. It wills our betterment of our company. We get best wishes to our target customer and also the mind of the customer will obviously great beliefs of our products. Because we mention that, our product will free from sugar, fat & harmful chemicals. We expect the sales will be in next year approximately TK 5.50 corer. Our product cost is TK 3,30,50,000. The return on investment is 20% expected.
ANALYSIS OF COMPETITORS:
In food & beverage market there are many renowned companies having their juice products. Acme Juice Pran Juice Frooto Juice Frutica Juice Shezan Juice
Acm e Pran Frooto Frutica Shezan
. Sex.Now. Performence MARKET SEGMENTATION: We segment our market according to the demographic segmentation. In these segmentation criteria we segment our customer according to: Age. Our main target customer is 60 % of diabetic people. we give a brief analysis about our competitor‟s market share. and Occupation. Income.
Organizational plan .
Today. Snacks. Confectionery. Carbonated Drinks. PRAN Group has grown up in stature and became the largest fruit and vegetable processor in Bangladesh. Since its inception in 1980. our consumers not only value “PRAN” for its authentic refreshing juice drinks products . . The brand “PRAN” has established itself in every category of food and beverage industry and can boost a product range from Juices. We intend to expand our presence to every corner of the world and strive to make “PRAN” a truly international brand to be recognized globally. and Spices to even Dairy products. It also has the distinction of achieving prestigious certificate like ISO 9001:2000. PRAN is the pioneer in Bangladesh to be involved in contract farming and procures raw material directly from the farmers and processes through state of the art machinery at our several factories into hygienically packed food and drinks products. but also for its mouth watering quality confectionery products with high visual appeal and exciting texture. and being the largest exporter of processed agro products with compliance of HALAL & HACCP to more than 70 countries from Bangladesh.“PRAN” is currently the most well known household name among the millions of people in Bangladesh and abroad also.
innovative and healthy products that will differentiate “pran suger free smoothy” from local juice. . The creation of unique. Four new Outlets in next five years in other city of Bangladesh To exceed 6 million in annual sales by the third year of plan implementation.Business Strategy OBJECTIVE: Become as the Best juice company in the Bangladesh Improving the customer satisfaction through the good quality of products Turn in profits in every year of operations.
Our commitment to providing excellent quality Juices at all times Excellent Customer Service. We create an atmosphere where employee's love coming to work and can earn good money. Quick delivery and each customer will be treated as would an honored guest in our homes Product quality. . We combine this quality with great service and atmosphere Customer satisfaction with high quality juices and services Competent management staff whose makes the juices and shakes fresh and good quality Management that treats every employee equally. Marketing strategies aimed to build a solid base of loyal customers The products we serve are of the highest quality. upscale atmosphere that will differentiate Maintain good relationships with reliable supplier Repeat customers. innovative. Not only great food but great service and atmosphere The creation of a unique.KEYS TO SUCCESS FACTORS: Employee training to insure the best juices preparation techniques.
Pran Group does not fallow Differentiation Strategic Formulation. . They always tray to reduce production and distribution cost thus they can offer product in lowest price then their competitor. Overall cost leadership. 2. Focus Overall cost leadership: When the business works hard to achieve the lowest production and distribution costs so that it can price the products lower than the competitors and win large market share. providing for all their needs always with the assurance of outstanding quality. The firm seeks for quality leadership.MISSION: Establish Smoothy Juice as the Local leading source of healthy energy in the form of freshly juices with an uncompromising commitment to making a difference through our values. Differentiation: When the business concentrate on getting superior performance in an important customer benefit area valued by a large part of the market. VISION: Explore all over the Bangladesh from fresh juices. Pran Group fallows this Strategic Formulation. 1. They win large market share for lowest price and good quality products. Company’s Strategies for Strategic Formulation: There are three Strategic Formulations. Differentiation 3.
4. Wide Varity (BD FOOD). Weakness: 1. 2. Selective Low price from competitor. Common add for all type of food or drinks. 4. 4. SWOT ANALYSIS: Strength: 1. 5. Potential customer. 3. Bd food) Government regulation. Direct competitor (Arong. 3. Product availability is more. 5. Food & drinks quality is good. 2. Huge food & drinks Varity. 4. Opportunity: 1. Add should be meaningful Threats: 1. Market size is small. 2. Converting non user. And for attracting the customers it may use either cost leadership or differentiation. 3. Pran Group does not fallow Focus Strategic Formulation.Focus: When a business focuses on one or more narrow market segments. 3. Production cost is low then others. 2. Confusing add. Distribution is time consuming. Offer different packages. . Mainly Bangladeshi customer based. Low advertisement.
Business Description .
Seasonal juice: In seasonal juices we initially introduced Mango. Why Pran suger free juice? Pran suger free smoothy is specially for children and diabetic patients because its suger free and diet juice. Orange. mango and Cocktail special. Products and services: Fresh juice: For the first time we are producing orange juice for testing the consumer market.Business description: Our business name is Smoothy Juice and we have different varieties in juices drinks as well and our Smoothy Juice Industry is located in Asulia.Orange. Dhaka. This juice is providing totally fresh juice. carbonated drinks. Our specialty: Our specialty. Savar. Its also favorable for health conscious people and childrens. We are going to make fresh juices 3 flavors in juices available throughout the year . 100% pure juice Pure Sugar free Diet Mixed flavor ( cocktail) .5% and add extra vitamins and add some sugar that are best for diabetic people. we produce juice for the children and health conscious people. People are very much conscious about their health aand mostly they like fresh fod then soda. because we reduce the fat level on 0.
Production Plan .
MANUFACTURING MACHINERIES & EQUIPMENT AND ITS PROCESSES: Three basic disciplines are used in the process: 1. . Heat transfer 3. Squeezing the orange Juice extraction: Firstly the oil is removed. Mass transfer 2. This process is carried out without causing damage to the fruit.Production plan: Whole of the manufacturing maintain by our employees and all the raw materials will be purchased from our country and abroad and we produced our product in our factory. It is done to avoid undesirable flavors and obtain the highest possible level of aldehydes.
Secondly the juice is extracted. With this process we reduce the bitter constituents. The resultant juice has a minimum content of the bitter constituents. . minimum natural oil content and an increased number of intact juice cells. This is done by a process designed to eliminate the limonina. The HRS process does not damage the peel and therefore avoids contamination of the juice. an agreeable colour. REMOVING THE BITTERNESS: Once the orange juice has been obtained we have to remove the bitterness from the juice. The Limonina content is also reduced. The average cell size in the pulp is increased with a higher percentage of floating pulp. obtaining a low reading for quick fiber and a low viscosity in NFC. We must also highlight the fact that the process does not use water during the extraction processes. the energy consumption has been optimized and the contaminants contained in residual water have been minimized. narangina y hesperidina from the juice. The technology used involves cutting and squeezing the orange and is different to many of the In-line systems used. Thirdly the juice is separated from the husk and the seeds.
HRS Spiratube has developed a piston pump particularly suited to this purpose. They are centrifuged in order to separate out the pulp from the juice. a pump which is hygienic and can develop pressures of up to 40 Bar. TREATMENT OF THE PULP AND ASEPTIC FILLING: One of the key aspects related to the treatment of the pulp is the mass transfer. Lewait Bayer resin is added to the juice and it is then circulated to a storage vessel where the thermal treatment is carried out.The process starts with stabilised fresh juice and 15 Brix reconstituted juice. In this heat exchanger the product flows through an annulus formed by tree concentric tubes making the units especially useful for: Fluids of high viscosity Non-Newtonian fluids Fluids which contain small particles . Another of the fundamental aspects of the process is the thermal treatment which is carried out using a triple tube heat exchanger (HRS Spiratube model AS).
Energy recovery. Feature 3. MX PASTEURISER: The Pasteurisers MX series produced by HRS Spiratube are characterised by the high speed of treatment. both designed by HRS Spiratube. Preformed and pre-sterilised containers of between 5 and 1000 liters are normally used. This results in a higher quality product being provided. This key aspect of the design is the elimination of all dead zones within the unit where movement of the product is restricted. The design is hygienic. Thermal treatment times are reduced. Feature 2. This results in a higher quality product being provided. . HRS has developed a new series of Pasteurisers. These zones are inevitable present in traditional designs using product to product heat recovery particularly in the area of the product entry into the headers. which allow the product to be packed into aseptic containers. designated the MX series in which special attention has been paid to the following features: Feature 1. carrying out product de-aeration when the product is cold and because little maintenance is necessary.Finally the process uses an aseptic filler of the type “Bag-in-Drum” or “Bag-in-Box”. Up to 85% of energy can be recovered which reduces the processing costs substantially.
The result is a more compact pasteuriser containing significantly fewer modules. controls for the components and the CIP cleaning operations. CIP CLEANING SYSTEM: The CIP (Clean in Place) cleaning system used by HRS Spiratube is centralized with automatic control of the parameters. Reduction in space. Mixing takes place in tanks fitted with agitators in which we can programme the proportions of the various constituents. This has been achieved by eliminating the bends interconnecting the units.Feature 4. Compared to a traditional design the volume needed for the MX series can be reduced by up to 70%. The most visible aspect of the MX technology is the reduction in size of the units. An outstanding feature of this design is that it has automated practically all of the cleaning operations required in the plant. THE JUICE MIXING ROOM: The principal components are automatic systems for mixing the product. . The mass transfer of the constituents is carried out using centrifugal or pistonpumps. In the specific case of orange juice production we can take advantage of the MX technology because it allows us to use direct product to product heat recovery.
. The products must be chilled down to between 0°C and +2°C.SHIPPING: The shipping area contains the chillers used for loading and unloading the tanks. These chillers use MX and AS type heat exchangers that generate the best heat transfer coefficients.
the product is passed to a pelletiser which gives the peel in a form which can be sold. natural gas etc. The semi -solid product and the concentrated liquid are both passed to the final dryer from which we receive the dry product. Lastly. The liquid is passed to a further process of evaporation where we obtain a concentrated liquid.DRYING THE ORANGE PEEL: In order to market the orange peel we must use a drying plant. and it is important to realise that the exhaust gases from the dryer can be used as an energy source on the evaporation plant. When we have the hydrolyzed peel it passes to the presses where we obtain a semi-solid product and a 24 liquid. The first part of this plant is the hydrolysis zone which takes the peel coming from the juice plant and adds lime [CaO]. The Trommel type dryer can use different types of fuel such as biomass. .
Graphical outlook of the manufacturing process: .
Marketing Plan .
To reduce energy consumption during production To increase advertisement activities. Pran suger free Juice also give the knowledge of their juices give you energy and good taste. Communication objective: pran suger free juice use different sources to attract their target customer. . Long relationships with customer: pran suger free juice provides superior value to their customer who they promised throwing advertising.MARKETING OBJECTIVES: Maximum profit margin: The big price objective of “ pran suger free Juice” that they provided high quality product and satisfied the customer with its flovar then take the premium price from the customer other than our competitors. To redesign packaging to a more attractive and familiar. Quality leadership: The main objective of this company that its responsibility to provided best quality which they promised to their customers. Strategy marketing objective: To build unique distribution system that provides ubiquity at low cost. Through this. To build high speed. it also gives message that this juices are good for your health. The objective of this new Juice produces awareness in our customer about new products and also produces awareness to new customer about suger free Juice. efficient and vertical integrated manufacturing capabilities to gain low cost advantage. Pran suger free Juice will successfully fulfill their promises. This suger free juice contain maximum profit margin other than their competitors. So the customer are loyal to this Juice brand and build long term relationships.
50 4.00 50 55 . To improve product quality as ever provide PRICING STRATEGY: By using the value pricing method. Pran suger free juice provides its customers quality fresh juices that provide customer good health and enjoyment.00 40 45 15 2.25 5.50 Marketing Cost 1. Pran suger free juice is a big price objective that they provided high quality and taken premium price to its customer.50 3. To make innovation in product so that it become more portable and in convenience oriented form.00 4.00 22 25 30 17 6.25 2. Pran suger free juice selling its juices at price added cost and prifit margin and also keep in mind the key competitors price.50 1.50 45 25 48 28 35 8. PRICE STRUCTURE: Product name Cost of raw materials 14 Production cost 3.00 4. Pran suger free juice contain maximum profit margin is another objective of pricing strategy.50 3. the price of Pran suger free juice is done.50 3.75 3.50 Profit 3.00 Price/ unit 22 Retailer’s Selling Price 25 Mango Juice (500ml) Mango Juice (900ml) Orange Juice (500ml) Orange Juice (900ml) Cocktail Special (500ml) Cocktail Special (900ml) 25 6.75 1.
Our location very attractive because that place also very famous for Food Street. B2B (Business to Business) 2.DISTRIBUTION STRATEGY: A distribution strategy defines how you are going to move products from point of creation to points of consumption. The effectiveness of distribution coverage and practice is of paramount importance in achieving the desired fruit juice sales. B2C (Business to Consumer) . There is no any fresh fruit juices shop. We select place for Pran suger free juice Show Room and Whole Sale shop near Star Kabab in Sankar Dhanmandi and Banani. We actually distribute our product in two ways: 1. That place is also attractive for juices because there is no juices corner but there are many good food restaurants like KFC and Pizza Hat and others. So that is advantage of place for Pran suger free juice. in a cost-effective manner.
We show our distribution channel in chart below: Manufacturer Dealer Agent Wholesalers Retailer Business to Business (B2B) .
Manufacturer Dealer Agent Wholesalers Retailer Customer Business to Consumer (B2C) .
As our target consumers are Old. Controls: We believe in best quality. We also standardization our product from our expert researcher. reasonable price. Our whole production process mainly base on computer for this reason is done by a very systematic process. Pran suger free juice use those sources on that the more customer attract like Local Cable. We also promotion our product with the help of our packaging system. . radio. Billboard and when they lunch any scheme in juices they use pamphlets to aware their customer. for this reason we promotion our product to give advertise in television. For control the products quality we will import best quality equipment from abroad. Pran suger free juice uses the channel to attract the customer and give fully information about juices through these Electronic media. It packaged in different levels in variation of quantity. In packaging we mainly follow that the product will packaged in an attractive form. that make consumers interest on our product. So people can afford it easily. That‟s why these products have no side effect and every one in every age can use our entire product frequently. We are also prepare and determine that our product will be quality full and reasonable price that‟s why we are optimist about our product that will be continue a certain time. Newspapers. We produce our product which has no harmful chemical. standard maintain and also quality. Children and all health conscious people. We also use vehicle writing method and posturing for our product advertisement. In producing our product we maintain quality as well as quantity.PROMOTIONAL STRATEGIES: Pran suger free juice use different sources to communicate their target marketing. Product forecasts: This types of product continuing in the market on the basis of their features.
customers have subscribed with a user ID and password with the help of their e-mail address. To check out the products or put orders. The client is provided with a user ID and password. The models map out different configurations for the flow of goods and money. they will see the verity of our new sugar free juice. On the right side. Once they enter their email address. This model is best suited to service businesses with high. they will see some all the products of Pran group in left side. It also works well for collaborative projects or transactions or for services or markets with complex security arrangements.E-commerce model: E-commerce is the buying and selling of goods and services over electronic networks. Customers have to give orders by clicking into quantity of their product and mention the .value products. Billing eproducts security CUSTOMER public site the picture of their preferable flavor. They will see a diagram where they have to write down the In case of pran suger free juice. One of them is – Private Office Model: The office model is an extension of the company website which is only visible to the client. In one side of the page will be personalized by our new product. it will work as their identity and will be saved in the database for life time. customers have to enter to the web page of pran juice company first. When customers log in to the web site.
Once the submission of order is complete. The delivery person will ask for the PIN number to the receiver. If customer doesn’t have credit card. they will see a PIN number of order which they have to keep. If it matches. then they can pay it menually before the delivery. If customers wants to pay through credit card. Then click the submit button. They have to write down their account name and card number and the amount payable. The order will be served with in 24 hours in the mentioned address. The card have to be VISA card. . then they have to click on the “Bill Pay” button. they will take the payment and close the order.particular flavor name. there will be a part where customers have to write down their proper present address and contact number.
Financial plan .
00 3.00 99.400.000.00 1.00.000.00 2.00 2.000.00 53.50.00 97.02.00 1.760 .50.000.00 1.18.00 Net Income .500.00 1.2011 Revenue: Net Sales Less: Cost of Goods Sold: Beginning Inventory Add: Purchases Freight-in Less: Ending Inventory Total Cost of Goods Sold Gross Profit Less: Operating Expenses: Advertising Maintaince Salaries & wages Building Rent Repairs Depreciation (Land &Building) Depreciation (Machinery& Equipment) Office Expenses Miscellaneous Professional Fees Telephone Utilities Marketing Van Packaging Cost Operating Profit Less: Interest Expense Net Profit Before Taxes Less: Tax (40%) 29.00 1.500.000.54.00.400.00 17.00.00 50.00 220.127.116.11.000.00 90.15.54.00 18.104.22.168.Financial Plan: Pran suger free juice Pro-forma income statement For the year end 31st dec.70.45.900 .000.000 .00 1.50.200 .55.53.00.87.000.00 16.00 1.100 .000.000.00 8.67.04.000.00 0.00 1.000.01.00 1.000.000.000.00 30.00 23.00 55.30.000.63.500.00 10.
000.00) 95.00 (Taka) 4.00) (26.000.00 (85.000.03.98.00) (95.00 5.000.00.000.00.000.000.20.00) (29.860.00) 3.00) Details 1.00 (2.80.63.00 2.00.140.000.30.00 54.000.00 10.000.2011 Particulars Cash flow from operating activities: Net income Adjustment to reconcile act income to net cash: Add: Depreciation/ Amortion Loss on sale of equipment Decrease in prepaid expenses Increase in accured expenses payable Less: Increase in account receivables Increase in inventories Decrease in account payable Net cash provided by operating activities Cash flow from investing activities: Add: Sales of plant assets Investments Less: Purchases of equipment Purchases of land Purchases of building Net cash used by investing activities Cash flow from financing activities: Add: Common stock Less: Paid of cash dividend Redemption of bond Net cash used by financing activities Net cash Decrease in during year Add: Opening cash balance Cash of the end of the year 000000.000.00) (65.140.000.54.10.00 (32.00) (85.00 1.00.140.00) (00000.00 (2.00.00) 11.00 .70.Pran suger free juice Cash Flow Projections For the year end 31st dec.79.000.000.00) (10.000.25.000.
000.95.00.00 11.00 13.965.00 13.69.400.46.00 Long-term Liabilities Bank loan Reserve fund 3.500.35.940.00.140.53.54.00 1.85.00 23.75.58.00.000.00 65.00 18.00 4.00 Total current assets Owner’s Equity Rubayet Shaj ahan Shainur Nafij Shaila Sourav 2.00 2.94.00.00.65.75.04.000.65.73.00 1.800.000.00 11.00 8.00 .350.000.500 .00 4.54.00 17.000.00.000.00 89.000.00 25.05.00 Total Assets 14.2011 Liabilities Currents Liabilities Account payable Supplier Tax payable Notes payable Accrued payable (Taka) 4.000.00.850.00.00 Fixed Assets Land &Building Machinery & Equipment Freezer Furniture and fixture Computer Cover Van Staff vehicles 1.000.000.000.000.000.54.26.00 1.35.00 1.00 1.00 Assets Currents Assets Cash and cash equivalents Inventories Bank Account receivables Prepaid expenses Marketable securities (Taka) 4.00 7.75.00.Pran suger free juice Proforma Balance Sheet For the year end 31st dec.00.000.10.00 85.10.00.00.000.00 35.44.000.00.140.00.00 Total Owner ‟ Equity s Total Liabilities 14.000.00 9.88.88.000.05.94.325.25.80.
325.95. Now our total capital is Taka 15 crore.Source of application of Fund: Our total equipment and capital is taka 11 crore and we have taken a loan amount of taka 4 crore to improve our product quality.000.35.00 Land &Building Tk 1.75.000.94.54.790.00 Transportation Cost Tk 25. The amount of taka 15 crore that we have in which areas we use this money is given below: Plant and Machinery Tk 4.000.00 Freezer Tk 25.00 .00.500.26.00.25.94.00 Staff Vehicles for the corporate Office Tk 23.00 Computer Tk 11.000.00.00 Cover Van Tk 35.000.95.00 Total Used Tk 7.000.00 Cash in Hand Tk 4.965.68.00.00 Furniture and fixture Tk 18.
Carefully analyze the economic condition of the country. here is a big chance of frailer. Company can reduce the chance of frailer by fallowing the below mentioned factorsEvaluate the setup cost in right manner To compete with the competitors in an innovative technical way. So. The company should justify the legal concern in appropriate way.Assessment of risk: Though it’s a new product. They are trying to increase their business line and their own brand. PRAN group also trying to beat the competitive market by doing different types of business. The company should have clear concept about market (national & international) industry demand. we have to analysis the risky factors before the new product marketing starts. This new product idea will also help to increase the profit margin and achive the highest market share then competitirs. To improve technological and technical support of the company. Conclusion: PRAN group of industries are now one of the most successful industry in our country. It’s a new kind of product which is only for the diabetic’s patient and health conces people whom are very low in percentage. ……………… .
we have researched other competitors marketing strategy and their products.APPENDIX Marketing Research Data: \ In case of new product innovation. As a secondary information sourse. Acme is remarkable. We kind of designed our new sugar free product to bit this strong market leader. Among them.com 5.pan bev. www.com 3. www.bplan. www.com 4.google. we have usedWebsite 1. Business Plan Pro Software .tatamcgrawhill.com 2. www.