First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

B. Production & Operations Management -S. Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N. Ditworth Modern Production Management z6Y E. Chary Product3on and operation Management . 7.1. 6. 3. BUFF!. Chary Production & Operations Management -James. 8. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management .Muhlemann . 4. 5.4. 2. 9. S. N.

contemporary issues relating to business situations process of change and Organizational Development. leadership styles and effectives contemporary issues in leadership. leadership and management roles. Prasad (Sultan Chand) . Environment. Organization Development : Organizational change and culture. Power and Polities sourced and uses of power.. 7. 3. M. size. Organizational Design : Structure. Attitude and Behavior. 6. Effect of perception on Individual Decision-Making. 2. Assessment of personality Traits for Increasing Self Awareness. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . Perception. Organizational culture and climate. Personality Types . Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. 4. 8. Introduction to OB : Origin. : Concepts of Groups and Dynamics Group conflicts and group decision making. Theories of Motivation and their Applications for Behavioral Change. role conflicts and stress organizational conflicts.1.Process of Personality Formation. Attitude and Values on Work Performance. Leadership : Concepts and skill of leadership. 4. Attitude and Value . Effects of Perception. Team Effectiveness : High performing teams.: Perceptual Processes. 3. cross functional and self directed teams. Effect of Values on Attitudes and Behavior. role dynamics. Reference Text 1. technology. Motivation Concepts : Motives. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L. environment of organization : Organizational Roles : Concepts of roles . polities at workplace. 5. tactics and strategies. Team Roles. Sources of Value. 2.5 Organization behavior 100 marks Course Content 1.

Elementary Probability Theory: . Hypergeometric . Poisson.Measures of Dispersion . Normal.Marginal & Conditional Probability .Spearman’s rank Correlation . Chi-Sqare And Variance ratio (F) Distribution 6.Bayes’ Theorem .Negative Exponential. 2. Basic Statistical Concepts Summarisation of Data . Sampling distributions .Elements of Integration & Differentiation 11. Skewness 3.Test goodness-of fit 8.1.Frequency Distribution .Etemonts of Matrix algebra . Proportion.Standard Normal (3).Measures of Central Tendency .Subjective Probability .One-way & Two-way Classification (for Equal Class) 10. Simple Correlation & Regression/Multiple Correlation & Regression .Relative Dispersion.Binomial.Relative Frequency Approach . Statistical Estimation Point & !interval estimation & confidence Interval for Mean. Proportion & Vanance 7. Elementary Statistical Distributions . Test of Hypothesis . Proportion & Standard Deviation Testing equality of two Means. Student’s. Proportion & Standard Deviation . Un1orm 5. Business Mathematics 100 Marks Course Content 1.6.Chebysehelf’s Lemma 4.Independence/Dependence of Events .For Mean.From Random Samples . Variance . Elements of Determinants 12.Axiomatic Approach .Tests for specified values of Mean.

Schefler Practical Business Statistics —‘Andrew F. Siegel Statistics for Business with Computer applications — Edward Minieka & Z. 8. 7.H. Gupta & Vyay Gupta c’J’kas) P. Marehas An Introduction to statistical methods — C. 4. Reference Text 1. Statistics for Management — Richard L Levin Statistics a fresh approach— D. 9 10. 3.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments. 5 6.D.S.Sanders Statistics concepts & applications — H.C. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) .Kurzeja Basic Statistics for Business & Economics — Mason. B. 2.

satellite . 10. DNS Server. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders.copper . Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. CRM. 9. 3. 2. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for. This course will locus on conceptual knowledge about IT. 2. Data Warehousing and Business Intelligence. 1. Various medium for communication — terrestrial. 6. Knowledge management etc 4. LAN/WAN/MAN. various options for Networking for a business — Dial Up. Reference Text 1. D. VSAT. SCM. H. Blogs. Journal of Marketing . 5. Components of networks. e-commerce. DSL Lines.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. 3. email. Leased tines. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever. Web Server. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. 6. 5. 8.1. Search Engine -‘Applications of Internet— ‘Websites. FTP.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. 4. 7. e-Business.

N. & Whittaker L. 2. (2002) How to study: a shod introduction Sage Northledge. Cottrell. B. Function & Scope. 4.University and college Kogan Page Buzan. 12. (1998) Learning maps and memory skills. T.8. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. (1990) The good study guide The Open University Giles. 13. 11. A. 6. S. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . (2000) Developing essential study skills. & Buzan. 9. Financial Times Prentice Hall Turner. (2000) The Mind Map Book BBC Books Svantesson. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. C. V. S. & Bingham. (2001) The student skills guide Gower O’Hara.1. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . 5. 10. Reference Text 1. (1998) Studying @. J. (2003) The study skills handbook — 2nd Ed Macmillan Payne. K & Hedge. S. 3. (1905) The mangers good study guide The Open University Drew. 8. R. 7.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. The Scope & Subject Matter of Macroeconomics 2. 2005 3. Economic Environment of Business. The World Bank and IMF conditional ties leading to the liberalization . 5. if at all it is poor.2. What business decision hinge on this analysis Reference Text : 1. M: Economic Environment of Busi . Adhikanj.privatization. Francis Cherunilam. The Product Market & How it Affects India’s Growth Potential 2.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. Himalaya Publishing House. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. Raj Aggrawal: Business Environment (Exel) 5.3. An Introduction to (he Indian Economy.K Puri.globalization exercise and beyond.K Misra and V.Its Salient Features 4. What is needed to improve the situation. An Introduction to the Economics of Growth & Development 3. PART IV: India & the World 1. The Capital Market & its Vendibility 4. Economic Environment of Business 50 Marks Course Content PART I. The Money Market & How it Behaves 3. 2. The Money Market & the Role of Central Banking 5. Business Environment. India’s balance of payments and how is study can assist corporate decision making. The capitalist world economy and India’s position therein since 1990. Himalaya Publishing House. HPH 4. 3. PART II : The Economic Markets 1. 2. How does Commercial Banking Effect industry & Business 6. Business Environment— Aswathappa. The Fundamentals 1. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. S. The Business Cycle and how it is perceived o behave in the immediate future. 2005.

Definitions of Project. independent) . New Product.4.Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT .Solution Procedures for IFS and Optimally Check . Jobs. Linear Programming (LP) :. Formulation of Model .Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10.time analysis and Derivation of the Critical Path.Minimal Spanning Tree Problem .Concepts of Floats (total.Simplex Algorithm . Diverse Problems – Graphical Explanation of Solution . Formulation of Models. Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing .Balanced / Unbalanced . Operations Research 100 Marks Course Content 1.Big M Method/Two-Phase Method . Scope and Limitations.Group vs Individual Replacement Policies. 3.Crashing of a CPM ‘Network . Network Analysis .Use of Slack Surplus / Artificial Variables .. free. .Prohibited Routing Problems . Linear Programming (LP) :.Maximization / Minimization Case Of Degeneracy . Multiple Optimum.Shortest Route Problem .2. Replacement and Maintenance Models :. 2.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate.a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6. 4. Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate. PK-Formulae. Events .Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector.Prohibited Assignments . Assignment Problem (AP) . 9 Inventory Models .) 5. Introduction to OR Concepts. Queuing (Wailing-line) Models .Concepts.Arrow Diagrams .Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . and Negative Exponential Service time.Interpretation of the Optimal Tableau . c-vector. and General Service Time.Duality Principle . Inventory.Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved .(Unique Optimum.Probability Assessment in PERT Network. Maintenance etc. Application Potential to Diverse problems in Business & Industry. 8. Unbounded ness.Concepts.Maxima Flow in Capacitated Network . Profitability. 11. infeasibility Redundancy Problems. Hungarian Method of Solution Maximization / Minimization .Maximization /Minimization . Genesis. Formulation of Model.Concepts . interfering.Post-Optimal Sensitivity Analysis.Deterministic Probability Models . Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis.Problems. Transportation Problem (TP) Concepts.Concepts 7.Balanced /Unbalanced .Replacement of Items Subject to Deterioration and Items Subject Random Total Failure .Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate.

R.M.12. 0. LP Note: The teaching of the above subject is to be integrated with the most widely available software. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) .Zero . & othors 5.Graphical Methods 13. Sub-games Method for m x 2 or 2 x n games . Wagher 6. Operations Research — V. Quantitative Techniques in Management — N.Concepts . Principles of Operations Research — N. Game Theory . Methods & Problems .D. n-person games . person. Taha 2.2 . Operation Research .Application for Maximizing / Minimizing Player & Strategy.Saddle point Mixed Strategy. Quantitative Techniques in Management— J.KSharma 4 Operations Research. Kothari L : Introduction to Operations Research (Vikas) 8.K.Sasieni M. Gupta a.\Johra 3.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games . Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality . Reference Text 1.Kapoor 7.

Skilling. Policies. Training & Development – Identification of Training Needs. 3. Job Description. Job – enrichment Empowerment – Job Satisfaction. HRD Strategies for Long Term Planning & Growth. Bhattacharya : Human Resource Management (Excel) 6. Its Organization. Job Analysis. Mammoria 3. Human Resource Management – P. Productivity and Human Resource Management Reference Text 1. Dessler : Human Resource Management (Prentice Hall India) 4. 5. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. Incentives Schemes. Subba Rao 2. Management of Organizational Change. B. Personnel Turnover. Performance Appraisal Systems – MBO Approach. 7. BPR. Personnel Management – C. 8. Training Methods. Organization Development. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Career Planning 6.Organization Structure – Re-engineering. Performance Counseling. Multi. VSP Rao – Managing Human Resource (Prentice Hall of India) .5 Human Resources Management 100 Marks Course Content 1. Management Development Programmes. Organization of Personnel Functions – Personnel Department. 9. K. Manpower Planning. D. Responsibilities and place in the Organization. Morale.2.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

Preparation of marketing and business plans 3. Perrault and McCarthy – Mcgraw Hill India 3. Consumer Durables marketing 6. Direct marketing 11. 823 marketing 4.Mcmillan . Rural marketing 8. Rural management 9. Rajan Saxena – McGraw Hill India 4. Basic Marketing. Reference Text : 1. Keller. 13th edition. Strategic marketing principles 2. Field project involving preparation of marketing / business plan in any Industry verticals. Marketing Management – Indian Context Dr.2. 2.Kotler.9. Fast moving consumer goods marketing 5. Service marketing 7. Koshi & Jha – 14th edition – perarson. Event & Media marketing 12. Marketing Management – Ramaswamy & Namkumari . Marketing Management . Marketing Applications & Practices: 100 Marks Course Content 1. Internet marketing 10.

team mates & subordinates 6. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury . Conceptual selling. Strategic selling 7. Selling skills — Selling to customers 4.10 Selling & Negotiation Skills 100 Marks Course content : 1. Negotiation Strategies 3. Selling to peer groups. Types of Negotiation 2.First year E1ectives 1. Selling to Superiors 5.

Learned Optimism. Feedback. 8. 7. 6.1. Expectations. 9. Humor. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. Martin Seligmani’s theory of Learned Helpossness. Reference Text 1. 10. Trust.11 High Performance Leadership 100 marks Course Content 1. Leadership — Theories a! Leadership. 2. Values. 3. 5. How to Manage Conflict by Peg Pickering . 12. Beliefs Positive thinking—. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. Organizational Behavior by Fred Luthans (9th edition) 2. 11. Leadership Styles Leadership — Leadership Styles. 4. Status. Feed toward Interpersonal skills — Delegation.

Krishna 3. Reference Text 1. Management and the Indian Ethes G. pondicherry) 7.1. K. 6. Sharma 2.D. The institution Will arrange guest lectures on various facets of this area. Indian Ethes for Modern Management : G. New Delhi) .Gupta(Excel Books) 4. Management Concepts from the Mahabarata: N. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. The evaluation will be through a project! term paper. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences. Blending the hesi of the East and the West in Management education: Subhir Chowdhury. Participants will do desk research papers. Towards the optimal organizations (Indian Culture and Management) : Rayen.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. Vedic management: Krishna Saigal (gyan Publishing House.R.Mkhandelwar (New Century Delhi) 8.

4 Statistical forecasting techniques 5.Vora • Quantitative Techniques in Management — J. Decision making under certainty. Auto correlation. Competitive strategies 3.D. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2.2. Single equations models with one and two explanatory variables plus ANQVA in regression analysis.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous .. Simultaneous equations models 6.10 Decision Science 100 Marks Course Content 1. SSL. Identification problems: Estimation of structural parameters by ILS. & IV Reference Text • Quantitative Techniques in Management — N. Hetroscedasticity multicollinearity & distributed lag models.

Indian case of successful entrp .functions . Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Entrepreneurship. The Essentials of Managing Change and Transition – Harvard Business School Press . Leadership 2.Indian authors Vasant Desai.intrapreneur/ corp entpr . Organizational Behavior by Fred Luthans (9th edition) 2.also on net" Reference Text institutions . Methods for generating ideas 8. Look up in library .sources of finance for entpr . Entrepreneurship Project 6. Motivation to Excel 5.why businesses fail . Khanka. Analytical skills "Books on Entrepreneurial Management. etc. Other authors like Hodgetts.role . Creative Problem Solving Techniques 9: Lateral thinking 10. Entrepreneurship Project 7. chapters on who is entpr .plenty of materials/books on entp mgmt .women entpr .types of entpr .. Self-Reliance & Ability to Adapt 4.traits qualities of entpr . Dynamics of Entrepreneurship — Opportunity Obsession. Dynamics or Entrepreneurship —Commitment & Determination. Creativity.2. Tolerance of Risk plan/project report and its components . Taneja. Dynamics of Entrepreneurship — Support (from Significant Others.11 Managerial Process Skills —100 marks Course Content 1.

Revision of Balance Sheet and P&L statement fundamentals. Debt to Assets. Price to book value. EV/ESDITA multiple • Capitalization ratios. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. l2 Analysis of financial statements IOU Marks Course Content 1. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. with Necessary accounting adjustment for these ratios). Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple.2. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes.Debt Equity. 4. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6. Forecasting FCFE/FCFF and Security Valuation Reference Text . Assessing Business Performance • Operational efficiency ratios (Gross profit. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows.

2. FDI 6.1 International Business . 4. Overview of the International Business Process 2. 12. International Business .Third Semester 3.. Government influence on trade 4. International Trade Theories 5. PEST factors affecting International Business 3. Reference Text 1.Daniels and Radebouqh International Business . International Trade Organizations 11.Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . Collaborative Strategies 8.University Assessment 100 Marks Course Content 1. International HR Strategies . Country Evaluation and Selection 7.• Financial Management by Prasanna Chandra • Financial Management by Khan and jain Second Year . International Diplomacy . 3. International Marketing 9. International Trade Agreements 10. 5.0.

Growth Acce orators: Business Web. 3. Role of the leader. 7. Its importance. systems.2 Strategic management 100 Marks Course Content 1. Mission. Manager v/s Leaders Leadership styles 5.0. 4. staff. Phases indecision making. The Differences. Market Power. Changed Circumstance. Problem solving skill. Group Project Reference Text 1. Strategic Management Process: Vision. Conventional Strategic Management v[s Unconventional Strategic Management. Mokena’s 7 8 Models : Strategy. Group decision making. skill and Shared values 9.3. 3. Categories of problems. Strategy. 2. Goal Philosophy. Elements. Communication Commitment and performance. style. 2. structure. learning based. Policies of an Organization. Process and advantages of planning Strategic v/s Operational Planning. Strategy as planned action. Components of Management Information Sysstems 8. Management Control. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Decision making and problem solving. 6.

Competition analysis — Porter’s 5 forces model for competitive environment. Pillars of Marketing — SIPD strategies 3.. Marketing Strategy— Boyd.Introduction. Market entry. Distribution Strategy – Designing of channel systems. New product strategies— Innovation. Brand building — FMCG. Product line extension 8. branes 9. optimization of pricing 13. Advertising and sales Promotion strategy . Benchrnarking exercise. Pruning of Product Reference Text 1. Marketing Planning .1 Marketing Strategy — University Assessment —100 marks Course Content : 1.1. growth and mature markets. Market situation strategy Leaders challengers. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons . nichers 4. Pricing strategy – value pricing. Communications strategy — Managing communications mix for products. 7. 2.campaigns 10. understanding competitive moves and postures 5. followers. managing multichannel systems 12. Sustainable competitive advantage— Porter’s generic strategys 6. Marketing strategy— Overview 2.Optional Group — Marketing 3. Consumer durables & Services cases 11. 3. Portfolio models — OCG and GE Mokinsey matrix .

Jesse Kornbluth . Media planning and Media research 9. 6. Advertising and Promotion: An integrated Marketing Communications Perspective. managing advertising campaigns Reference Text 1. Advertising objectives with specific reference to DAGMAR. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. Brand objectives. 3. Brand position and brand image strategy development.2 Integrated Market Communications 100 marks Course Contents: 1. David A. Consumer attitude and market structure 4. 5. Advertising Management: Rajeev Sara John G. advertising briefs. Role of advertising manager in firms. Advertising budget. Advertising Research 10. Strategic marketing text & cases . Copy decision — Creation and production of the Copy 8.4. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . George Belch. 5. San Diego University 2. 3.1. Myers. Sari Diego University Michael Belch. Evaluation of agency functioning. Creative decisions 7. Advertising — Organizational structure of advertising agency and its function. 4.Caverns 3. Agency coordination archives. The . Public relations & Publicity campaigns 11. Persuasion and attitudinal change through appropriate copy development. Event management 12.

Consumer adoption process and diffusion of innovation.1 . 5. Opinion leaders. Consumer decision process: Problem recognition. Situational influences. Post purchase behavior and cognitive dissonance. Reference Text 1.6. Role of Culture and subcultures: Family: 6. Belch Advertising & Promotions (T?1H) 7. 6. Organization buying process: Roles of buying centers Decision making units.3 A. Attitudes and Personality. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) . Motivation and involvement. Concepts . 3. Application of Consumer behavior Studies in Consumerism in India and global markets. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. J V ‘Vilianiam & A K verghese Advertising Basics (sage) 3. 2. 2. 4. Diversity of consumer behavior Role of consumer behavior in marketing strategy. 7. 4. Consumer Buying Behavior 50 marks Course Content : 1. 9. 8. Search and evaluation of alternatives: Purchase process. External influences: Group behavior: Social class. Reference groups 5.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. 7.

Alvin. Usage altitude studies. Kumar. 6. Television viewer ship surveys. Loudon Jaico publication) 3. Field project on market research on any functional / industry verticals. SPSS applications data base. Applications of MR in consumer research. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. Stevens. Role and value or market research in marketing (framework) 2. interpretation of MR reports. Perceptual mapping applications in market research 5. Brand tracking study 8.3. Marketing Research — Aaker. testing for association 3. combination with duster analysis: conjoint analysis. Marketing Research — Burns . Bush Ronald (3rd Prentice Hall) 6. Marketing Research —Hair. Bush.3 B Market Research Applications 50 marks Course Content : 1. S L Gupta Marketing Research (Excel Books) . 4. Dependence analysis: discriminate analysis. Raiendra Nargundkar : Marketing Research (Macmillan) 7. how to read ORG Nielson’s store audit report 7. Reference Text 1. Day (7th edition John Wiley & Sons) 5. Ortinau (2nd edition Tata McGraw Hill) 2. Report preparation and presentation. test marketing. Data analysis — Tabulation. advertising. Marketing Research Text & Cases — (Wrenn. Media effectiveness study: Annual readership survey of print media etc.1.

4 A Sales Management & Sales Promotion 50 marks Course Content 1.Management o sales force — Stanton . assigning sales people to territories route planning and territory coverage. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. planning and setting goals . Sales incentives and sales compensation. Reference Text 1. The Selling functions — The importance of systems selling in contemporary environment. establishing and revising territories. 9.Job and role of Sales Management in Organizations. Sales management — Still . characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. Cundiff & Govani Prer lice Hall India 2. Sales Organization and its evaluation . 4. — process of researching. 2. Professional Sales Management—Anderson .— Sales Management -Information Systems. coupons etc. Hair & Bush Tata McGraw Hill 3. Selling of services as opposed to selling of tangible products — selling process. selection. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment.Spiro McGraw Hill International 4. 7. 3. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. Sales -management Planning. and development of sales Personnel. Sales Management — Futrell 6th edition Thomson South Western . 6. training. 5. 8. Sales Management Planning — Forecasting. bases of territory design.3. Time and Territory Management — Territory Planning. methods of territory design including computer models.1. traden discounts.

opportunities and challenges. warehousing material Handling. Excise duties etc. opportunities and strategies ERP solutions . channel conflict. Distribution Budgeting and control systems: Cost of distribution: inventory. use of power bases. 6.1. Octrol . LST .development and motivation and performance appraisal of channel members. 10. L. 7. rural markets and services. industrial products. 5. 3. 2. Channel design and management for consumer. Tasks and responsibilities of channel members. 9. Fiscal levies / regulations in distribution CST . Financial dimensions of dealer management.4 B Distribution & Supply Chain Management 50 marks Course Content 1. packing and transportation. Sales and distribution management (Excel) . Channel selection. disputes etc. Reference Text 1. K Khanna 4. Logistics Management Bowersox & Class 3. training. Logistical Management Donald J Bowersox 2. 4. Supply chain management —issues. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. Management issues in distribution viz. Physical Distribution Management Logistical Approach Dr. 8. order processing. Gupta.3.

8. 5. Introduction to product management. Strategic Brand Management — Davie Aaker 3. 9. 7. 6. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs.keller . Product Management . 3. product. Building strong brands .1.Lehman 2. 5 A Product & Brand Management 50 marks Course Content 1.3. Strategic Brand Management — Noe! Kapferer 4. 2. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. 4.

revenue .Developing and Launching New Products and the of Investment in Life Cycle of Product .Pricing of Join Product and Application of Linear Programming . Export Marketing and Finance .Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. Analysis of Marketing Costs in terms of Engineered Costs.Applications of DCF Technique. Marketing Finance – Dr.Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force. MARKETING INVESTMENT : Management of Accounts Receivables and Inventories . Chaterjee .Economics of directs rating by manufacturer.5 B.Deliver Route Decisions . Impact of marketing strategies on Organization structure design and consequent financial implications.Approaches of Government Bodies to Development Fair Price’ .3. of Revenue by Products. to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming. Territories.Credit decisions and Credit Policy . K. . Capacity (fixed) Costs and Managed Costs .Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions.Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Notional Pricing . B.Government Price Control . Soul selling agency to Direct selling to Trade Cannels .Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing .1. Warehousing decisionsTransportation Decsion .Mechanism cm Marketing Performance . The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification.Cost Analysis for Distribution alternative Financial Analysis for switching over form.Dual Pricing .Budgeting Sales fore efforts .Pricing of New Products under ROI Concept .Pricing of Turn Key Project .Investment Framework by ROI Management of Sales Revenue Analysis. Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost .Bayesian Decision Theory and Pricing . Export Costs and Export Pricing .Submitting Tenders .Financial Incentives. Channel. Target Pricing . b) c) d) Reference Text 1. Customers Orders etc.budgeting Samples. Policy Decisions and Marketing Finance .Application of DOF.

Reference Text 1. foreign market channels & global logistics — study of USA. South East Asia Europe for export potential.Keegan International Marketing . 4.duty drawback – procedures to claim REP license and cash assistance – export house etc. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment . Latin America. 3. Financial transactions s between exporter & importer open account D/P. Middle East.economic environment — India’s trade relations with other countries — government assistance for export.Cotera International Marketing . D/A Letters of credit etc. 2. International Marketing .policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy.6 International Marketing l00 marks Course Content 1. Canada. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks .1. Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. Africa. 4. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies.Marketing Electives: 3. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. 3.Onkvisit and Shaw International Marketing . 2.Bhattacharya .

7 Retail Management 100 Marks Course Content 1. Retail Economics 4. Trends in retailing 3. Inventory control and Financial Management 9. Managing People at Work . 15. Store layout. 14. Super Market / Departmental. Place of Retailing in the Marketing Mix 2. Retail Marketing 11. Relationship Marketing 17. On-line retailing 20.1. 16. Role of personal selling in retailing. Communication and Customer Relations. Retail Strategies 10. Retail Management Information Systems – Use of New Technology 12. Stores /Chain store Management 13. Supply Chain Management 18. Retail Merchandising and Shop Displays 5. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Trends in retailing should include the Indian as well as the international context Reference Text : 1. Retail Advertising and Sales Promotions 6. Comparative retailing across the World. Retailing Management – Michael Levy .3. 8.Recruitment and Motivation 7.

13. 11. New Product Development. Bidding for contracts. 8. Retail Management – Lusch Dunne 5. Negotiated selling. Retail Management – Gibson Vedamani 3. 2. Types of buying situations Segmentation 3. High Technology & Commodities 5.Hutt ( Arzona Statte University) Thomas W. B2B Product Decisions.2. 7. customers 10. Retailing Management. – Text & Cases –Swapna Pradhan 4. 3. Types d Customers. Distances between Industrial & Consumer Marketing 2. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. 9. 4. selling to Govt. Industrial Marketing Environment. Industrial Pricing Decisions. Industrial Marketing – Analysis. Planning and Control By Reeder Edward C . Retail Management – Barry Berman & Joel Evans 3. 4. 6.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. Jagdish Sheth & G shainesh . Branding of Industrial. Introduction to Industrial Marketing. key account management concepts. 12. Derived demand concepts . Speh (Miami University ) – Published by Holt Sarenders.1 8 B2B Marketing & CRM – 100 marks Course Content 1. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D.

Tools and Applications : JAgdish Seth & Parvattiyar 6. of rural/cottage industries – artisan products.9 Rural marketing— 50 marks Course content: 1. 2/e.1. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—. Badi – HPH .price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ). Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. N V. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.Rural Marketing – R V Badi. 8. .price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. Reference Text : 1. Siddhartha Rant – Biztantra 2005 Additional readings .5. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market. 3. 3. urban markets 2. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product .The Rural Marketing Text Book – pradeep Kashyap. Rural marketing environment. 7. 5. 2005. CRM Essentials. J W Gosney 3. CRM : Emerging Concepts.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. 4.

1. Rural Marketing – Sukhpal Singh.10 Marketing in Non. 6. Attitude Formation and Change Marketing of family planning Marketing of literacy.Vikas publisher 3.Agricultural Marketing in India – Asharya – Oxford I B H 3. 4. 2. Small savings. 2. afforestation. M. Rural Marketing – C G Krishnamacharyulu. Philip – Social marketing .profit Organizations —50 marks Course content 1. Marketing of NGQ’s Reference Text 1. 5. Rural Marketing . William . Rahman – HPH 2.Habaeeb Ur.Social marketing perspective and viewpoints Kotler. 3.1. 4. lalitha Ramkrishnan. Measurement of effectiveness of social marketing Programs. health management.-Social Marketing Quraishi. Rational of Social Issues on the Indian Context.Perason Education 4. S Y – Social marketing for social change Lazer. Jha S. 3.

1. 10. Consumer Behavior Models: Attitude. 4. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion .3. 5. 6.11 Quantitative Models In Marketing 50 Marks Course Content 1. 2. Perception & Brand Switch. Price-elasticity of Demand. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. 9.mix. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. Reference Text : Quantitative models in marketing – By Willam King . 11. 7. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. 8. 3. 12.

2. 6. 7. 10.12 Marketing Audit —50 Marks Course Content 1. 4.1. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 8. 2. 9. 5.3. 3. HBR articles HBR and lvey league cases .

2. Multiple Option Bonds .Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations .2. 3. • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. Infrastructure Financing • Issues & Considerations Financial Feasibility.Corporate Finance.FIPS / RBI • Merchant Banking . Financial engineering • Financial Benchmarking -.concept of shareholder value.OPTIONAL GROUP — FINANCE 3.Risk Analysis. Pricing & Earning Model) • Financing Options 4. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities . Interest rate structuring. Maximization. 2. bond valuations.structuring & evaluation Off-shore I On-Shore Instruments. Indian financial systems Reference Text : 1.1 Advanced Financial Management UA 100 Marks Course Content 1.Loan Syndication IPO – Primary Issue Management 3. Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan . • Financial Interest Rate Swaps Treasury Function in corporate. • Financing Options .Role & Functions .

Contracts.Amalgamations.Powers of the Board Remuneration –of Directors. voting procedure. Alternation of Articles • Membership of Company .3.Meeting Statutory. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend. Reconstruction Arrangements and Compromise and the Provisions relating thereto . Investments and service of Documents • Legal provisions relating to holding Companies. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company.Annual returns and penalty for failure to submit returns . Deeds. Private Companies.2 Corporate Law 100 Marks Course Content COMPANY LAW 1. 4. Payment of interest out of Capital. Fixed ass 3. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings. RECORDS. its registration and procedure for changing the name • Articles of Association. RETURN ACCOUNT AND MEETING : Register of members and debentures holders.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors .Appointment of Managing Directors -Qualification of Directors . proxies.Reduction imposed on Directors – relating to mismanagement .2. Unlimited companies 2.Auditing of Cost Accounts . Annual general and Extraordinary general meeting Quorum. Kinds of resolutions and recording of minutes .Books o Accounts to be kept and inspection -Appointment auditors .Board Meeting .

M. Chakravorty LEVEL OF KNOWLEDGE : 1. Lectures on Company Law by S. M. FENA and SEBI Reference Text 1. SEBI Procedure Book Reference : COMPANIES ACT : 1. Expert knowledge of Company law 2.Procedures to be compiled with . Ramaiya Company Law . Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. Company Law by Avtar Singh 3. M. SEBI Rules. S. Shah 2. SEBI ACT. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . Basic Knowledge of RUTP.5. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. SEBI Regulations. SEBI Guidelines. SHAH Company law 2. Avtar Singh Company law 3.Unfair Trade Practices.

2. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy. duration. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4.Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio.3. Bonds • • • • • • • Bonds mathematics (YTM. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. Currency yield. B/BV Multiple and their determinants . convexity. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding .3 Financial Markets and Institutions 100 Marks Course Content 1. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2.

AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7.t. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. Mutual Funds • Structure & Important regulations W. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1.Tata McGraw -Hill Publication 2.r. Commercial Banks • Understanding the Balance Sheet. Financial Markets and Institutions by Anthony Saunders. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. SEBI Guidelines (available on net) on Mutual funds.6. . Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance.

2.4 International Finance 100 Marks Course Content 1.2. Swaps. •Currency options fixed income analysis & interest rate options. Bretton woods. International Money. forward contracts financial futures & Financial swaps. purchasing power parity & Fisher open theorem. •Capital Budgeting for international projects. • Purchasing power parity theory. Capital & Foreign Exchange Markets with reference to New York. modes & mechanism of spot & forward • exchange contracts. • Exchange trading & position. foreign exchange arithmetic. foreign exchange swaps. fluctuating exchange rates . • Derivatives Pricing & Analysis. • Demand supply & elasticity in foreign exchange rate determination. • Balance of Payments theory. Portfolio Management. London Tokyo. Offshore banking. Historical perceptive on exchange rate. Fundamental equilibrium relationships covered interest parity. 3 Theories of exchange rates. Evaluation of Mutual Fund performance etc will be given 3. Operations of foreign exchange markets. • Foreign Exchange exposure. international cash management. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Financial Aspects of International Negotiations. Options. transaction & operating. fixed exchange rates.  Syndication. Hong Kong & Singapore.3. international asset pricing theories. • Inter war instability. Gold Standard.

case for fixed or fluctuating exchange rates. • The rise of private world money. history & status. • International capital -flows & shocks. their mechanics & impact. . • C. The changing nature of world money.its origin. International Finance . 4. European Currency Unit. • International liquidity & SDRs. •. Innovative International Financial Products. Euro-currencies. • International debt problem . 2.Avadhani Foreign exchange Management .. : 1.R U. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. Euro-dollars.

Statutory regulations under Companies Act.Cases Studies of specific instances of Mergers. De-mergers etc. mergers etc. Spin-off etc. Viz Mergers Acquisitions.3. human resource capital. and implications thereof Vis. Other implications of take-overs mergers etc 9. SEBI Regulations Listing agreements allied bodies Vis. Valuation of business brands.5 Mergers. Valuation . 3.Taxation aspects of restructuring.Vis Compliance therewith. Amalgamation. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Stump Sates De Take overs. 4.A-Vis strategic.Damodaran .2. 5. 6. intangible assets etc.a. Doctrine of due diligence 8. Reference Text : 1. Various forms of Restructuring. Need for restructuring 2. Leveraged buy-outs 7. Valuation – Copeland 2.

5. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . Risk And Return • Simple determination of stock market price using time value of money . Variance of Return. January Effect. Risk Free rate. Correlation Coefficient • Two asset portfolio case.simple one period and multi period case.6 Security Analysis And Portfolio Management 100 Marks Course content 1. • Return on common stock under uncertainty. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH . Concept l Market Portfolio. Measuring of Covariance definition and Simple Numerical Example. Sorrowing and Lending rates. Marches Model : Objectives Function and Constraints. for a single stock Expected Return. Concept of probability Distribution of Returns. EFFICIENT MARKET HYPOTHESIS (EMH): . Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. • Random walk theory • Weak. • Slope of security market Line (SML) • Properties of any asset on the line.2. • Diversification of Risk. Systematic and Unsystematic risk 2.FINANCE ELECTIVES 3. Concept of CML (Capital Market Line). expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration.Introduction. 6. • Slope of security Market Line (SML) • Properties of any asset on the line. Monday Effect 3. • Co-movement of two Assets returns. 4. Meaning of Efficient Frontier / Set.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem.

• Energy Audit. 2. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. • Product Life Cycle Costing etc. • Total Quality Management. Balance Score Card Concept 7. • Wastage Control. 8. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. Strategic Cost Management — Dr. • Business Process Re-engineering. Reference Text : 1. Girish Jakhotiya . • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Activity Based Costing • Target Costing 4. Strategic Cost-Benefit Analysis of different business restricting propositions. Govindaraja 2. 9. • Total Productive Maintenance. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. with reference to strategic: assessment of cost & managerial performances. Cost Audit & Management Audi under companies Act. Value Chain Analysis & Long Term Cost Management 5.Reference Text: 1. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. Strategic Financial Management — Dr. 3.7 Strategic Cost Management 100 Marks Course Content 1. • Disposal Management. Objective Based Costing 6.2. Prentice Hall of India (1995) 2. strategic advantages & long-term perspective of cost Management. Securities Analysis and Portfolio Management. with reference to core competencies. Entrepreneurial approach to cost Management.

when compared with other Taxable Entities. 72 A.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. I0. 115-o: 801 A: 79. Study of Specific Sections 3. 6. 11.2. 40 ‘ 47 A (To be updated with Annual Finance Act) 4. 7. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. Taxation of Foreign Company (Brief Overview) 6. 8.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . 115JA. etc. Cross. 5. Stamp Duty. 4. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. Modvat Ociroi. 9. etc. 33Ac. 2. 3. Sales Tax. Indirect. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. Tax Planning through Specific.) 8.3. Excise.Singhar. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. Company as Taxable Entity — Distinguishing Features.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. Illustrative List of Sections 2gB). Developing and Underdeveloped Economics Corporate Tax Planning 1. 73 Exp. 2(18). 2. Planning of Corporate indirect taxes (including Customs.

3. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. 4 5. Cooperative bankis. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11. Netherland / kluwer Law in /2004 Banking Supervision . Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar.Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Special Issues in Indian banking sector • Narasimham comm. Role of banks in an economy 3.3. Opening up of sector in India and challenges 16. Range of products and services of insurance 14.9 Banking and Insurance 100 Marks Course content 1. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. 7. . Treasury and funds management In banks 6. Introduction to Banking. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. 6. Fund management in insurance sector 15. 2. Risk management In Banks 7. Regulation and reforms in Indian insurance sector Reference Text: 1. Chichesler/John Wiley!2004. Assets liability management in tanks 8. Growth and Development iii Insurance in India 13. Rao. Year 2002. Introduction to insurance 12.2. growth and development of banking in India 4. Regulatory role of RBI and its monetary policy 9. Year 2001. Study of bank balance sheet and profit and loss account 5. Structure. RRBs and rural banking in India 10. 2.

New Delhi/Deep & Deep / 2005 3. Commercial Banking The Management of Risk. 9.. 2. Strategic Business Management and Banking.Western/2001.10 Derivatives and Risk Management 100 Marks Course Content 1. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3.2. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3.2nd By Frster Donald R/Gup Benton E/ Kotan James W.LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options . By Sarkar A N. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO.8. Australia / South. Basic Option strategies Trading 1. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1.

A handout on trading strategies will be given to the students. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. Interpreting the B & s formula 2. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. Options. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. Applied Derivatives – Richard .Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. C Hull 2. 5. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. Future & other Derivatives – by John. j. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. Rendleman . •Elasticity (Beta ) of an option in the CAPM framework. 4.

3. zero coupon yield) Term Structure & Theories Behind term’. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential. • Government bonds & Corporate bonus (Credit Rating.2. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance. Default Risk) MUTUAL FUNDS • Structure & important regulations w. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. convexity. AMC’s Reputation etc Actual Performance of Indian MF. Effect o Globalization (Fed Watching ) etc.t. (Returns delivered by Indian Mutual Funds) .11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM. Treyner.r. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. duration. Currency yield.

time Mgmt. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. Monitor & Review • DEC Of Interpersonal Negotiation. Role of Banks & Private Banking • Environment. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. closing etc. • Case Studies Reference Text: ICICI Notes on Wealth Management .

• PERT-Cost. 12. Cost of Control 5. 10.2.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . • Probabilities Profit Budgets.3. Opportunity cost . 3. Application of Probability to Cost Control. Application of Learning Curve Models to Profit Planning. • Cost Volume . 13. Profit planning and budgeting • Break. • Opportunity cost .Cost Analysis The Multiple Regression Analysis Approach. 11. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4.Cost Analysis . Productivity Costing and Management. Capacity Utilization and Contribution Margin. • Prom Measurement through Statistical Correlating. • Volume . Volume . Profit Measurement through Statistical Copulating. 8 Controlling Inventory . 2.Work Analysis. • Forecasting and Measuring wit Correlation Analysis. Mode? or Human Resources Utilization. • Capacity Utilization and Conduction Margin.An Application of Mathematical Programming . 14. Linear Programming and Accounting Information Model. 15. Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning.The Multiple Regression Analysis Approach.An Application of Mathematical Programming. Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. 9.A Practical Approach.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis.12 Quantitative Models In Finance 50 Marks Course Content – 1. Reports. Evaluation of Training Expenses 6.

Costing And Pricing • Role of Cost in Pricing Joint Product.Even analysis. Practices and accounting frauds . 6.Even Analysis and Linear Programming Application of Curvy-Linear Break . Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization. Probabilities Profit Budgets. • Productivity Costing and Management. Reports. • Controlling inventory .Profit Analysis Under Conditions of Uncertainty Budgeting with Net . Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. Cost Volume . 7. Profit Planning And Budgeting • • • • • • Break.A Practical Approach • Application of Probability to Cost Control. PERT-Cost. • Linear Programming and Accounting Information Model. • Application of L P to Determine Profitability of Products Involving joint Costs. • Multiple Product Costing and Multiple Correlating Analysis.5.Work Analysis.

and Wessels.2. and Bernard. EVA. 3rd Cdition. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. Southwestern Publishing.13 Corporate valuation 100 Marks Course Outline 1. Loose Ends •d. • Palepu. Value Enhancement DCF. Brand Name Valuation 5. 2005. Approaches to Valuation 2. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. Valuation: Measuring and Managing the Value of Companies. Basics b. Choosing the Right Model d. Goedharl. Option Pricing Applications in Valuation 7. Discounted Cash flow Valuation a. Healy. Business Analysis and Valuation Using Financial Statements. Examples of Valuation 3.3. Valuation in Acquisitions 8. Basics and tests b.Valuting Private Companies 6. and CFROI Reference Text : • Koeller. 2000. 4th Edition. . John Wiley & Sons. Relative Valuation a.

• Analysis of Marketing Costs in terms of Engineered Costs.2. Corporate Finance • Aswath Damodaran. 2. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis. 2002. • Ross. Valuations Sons. Corporate Finance • Brearly Myers . Jafle. 3. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions.• Pereiro.14 Marketing Finance 50 Marks Course Content 1. Mix and Linear Programming. John Wiley & 1st Edition. Ten Territories. Westerlield. of Revenue by Products. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing . Channel. 3. Customers Orders etc. Valuation of Companies in Emerging Markets: A Practical Approach. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product.

Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples.Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer.• Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique . . • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4. • Export Marketing and Finance • Financial Incentives. • Impact of marketing strategies on organization structure design and consequent financial Implications. Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments. Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget . • Warehousing decisions • Transportation Decision.

F.Reference Text: • Marketing Management A Finance Emphasis B K. Roller.Chatterjee • Finance Sense Pasanna Chandra • Marketing Models (Chapter on Pricing) Gary L Lilian. KS Moorthy • Managing Brand Equity D A Aaker .

15 Fixed Income 100 Marks Course Content 1.3. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. The Hand Book of Fixed Income Securities.Swaplct Parity 7.Fabozzi Frank McGraw Hill International . Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. Ladder & Bullet Strategy 3. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2.2. Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1.

power & politics 6. impact of mergers. learning organizations.3. Robins Khandwalla. managing dynamic processes decision making. virtual organizations. life cycle. Thomson Southwestern 2. acquisitions & globalization on organizational structures and effectiveness 5. Organizational design for excellence . Swaps : Richard FIavell — John Wiley Publications. environment and culture 4. boundryless organizations. Daft. Tata McGraw Hil. Determinants of organizational structure — strategy. 2. 1992 . Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. conflict. P. size. network organizations. N. Evolution of organizational theories. P L Organization Theory and Design Current Edition. technology. OPTIONAL GROUP — Human Resources Management 3. New Delhi. Organizational design & effectiveness 3. organizational design for change and innovation Reference Text : 1.2.

Effective Training Systems. Training Audit Reference Text 1.2 Training & Development 100 Marks Course Contents: 1. Competency modeling and mapping 8.3. 7. E-learning and use of technology in training 12. Training evaluation. Strategies and Practice 2.Principles of Adult Learning. Traditional training methods 11. Designing Training Modules 9. Cost Benefit Analysis and ROI 13. Training Administration. 3ed. design training calendar /schedules) 6. budget training programmers. seminar etc 15. Introduction to human resource development 2. Motivation & Performance 5. structure of training) 3. P. Overview of Training in Organizations (Role of training. Employee Training and Development by Raymond A Noe. Management Development 14. Implementation of Training 10. Training Need assessment. Nick Blanchard James W Thacker Second edition Pearson Education 3. Learning organization 4.3. (training budget. McGraw Hill Publication (International Edition) . Planning & Organizing conferences.

5. • Kaizen. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt.  Post Liberalization. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. • Suggestion schemes.Growth & development of IR • History & development of 1k  Pie independence  Post independence. Quality circles. 6.Social Welfare • Concepts of economics & social welfare. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. • Role of TU • Role of state 4. • ISO. Management of Conflicts as related to IR aria different methods of resolving conflicts. 5. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. TQM. 3. .3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. Role of management and corporate social responsibility. • Experiences of Germany.3. 6. Labour welfare in organized sector. 2.3. France & Britain. Workers Participation In Management. Comprehensive IR model or interalist & externalist approach. • Union recognition. 4. Gender Equality. HR approach. • Indian experience.

Mamoria C S Mamoria. Measurement in FA 8. Performance Feedback and Counseling 12. M Industrial Relations Conce1nual & Legal Framework. S Dynamics of industrial Relations in India. Competency Description 4. V. Himalaya Publishing House 2.3. Assessment Centre 9. Himalaya Publishing House 4. Types of competencies---Behavioral and Technical 3. Career Development 13. S. Designing tools in an Assessment Centre 12.Objectives.Reference Text 1. & S. competency at work 2. Appraisal forms and formats 7. Feedback Mechanism B) Performance Management 1. issues and Problems 4. C S & Mamoria. BEI 8. Industrial Relations. S. Objective pf Performance Management 2. Measuring or Mapping Competencies 7.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Competency Levels 5. Venkata Ratmam C. Role of Assessors in an Assessment Centre 11. Dynamics at Industrial Relations in India. Conducting and Operating Assessment Centre 10. A. Process and Documentation of PA 9. Methods of Performance Appraisal 6. PA. Himalaya Publishing House 3. Appraisal Interviews 11. Mamoria. Concepts of competence. Designing competencies Dictionary 6. Gankar. Oxford University Press 3. JD and PA 5. Appraisal Communication 10. Sharma. Legal and Ethical Perspectives in PA . Process of Performance Management 3.

Developing manpower strategies. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning.3.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. Demographic and ecological models for manpower planning. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. The Pie-requisite for manpower planning. Manpower forecasting for managerial staff. 7. 6. observation.Reference Text : • • • Performance Management by Julie Freeman. Controlling manpower costs. 3. Integrated Budget for manpower management. 10. 4. 11. An econometric model for national manpower planning. Manpower planning as an integrated part of business planning. Mathematical models for stall structure evaluation. questionnaire The HRD . Human Resource Audit 1. Quantitative and qualitative approaches to manpower economy. technical labor. setting manpower standard. A Simulation model for manpower planning. 12. 3. 8. 4. Mathematical models anti manpower planning. 2. Markov Chain models for manpower system. Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. Management Science and manpower analysis. 2. Planning careers: Managing career structures and evaluating maintainable career policies. 5. 9.

V.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. Payment of Bonus Act 8. Score card and writing the HRD Audit report. 2. Gratuity Act 9. Subha Rao 2. 3.V. 12. MRTU & PULP. Human Resource and Audit — T. Shops & Establishment Act. Personnel & human Resource Management — P.13. 10. Contract Labour (Regulation & Abolishing) 13.3. 14. Industrial Dispute Act.Rao 3. 6. Industrial Employment Standing Orders. Payment of Wages Act.Rao & Udai Pareek Human Resource Electives 3. Workmen’s Compensation Act 7. Minimum Wages Act. 4. Apprenticeship Act Reference Text: Bare Acts . 5. Reference Text 1. ESI Act. Human Resource System — T. Provident Fund Act & Misc Provision Act. 11. Factories Act.

Making a salary offer to a candidate— understanding salary ranges 13. Gratuity. target position. arriving at a comparator.choosing a partner. percentile. SEBI Guidelines.3. designing a salary offer template 12. ESIC. Understanding income Tax 11. Consumer Price Indices . Converting Remuneration Survey results Into a Salary Proposal 15. Benefits. Types of Variable Pay 10. Remuneration Survey. Compensation /Remuneration place In Reward Strategy 5. Retrials and Social Security. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. understanding median . ageing of market data 14. C. taxability of stock options . Arriving the CTC of art employee/candidate — costing elements. Understanding Elements of Compensation Structure — Fixed . Reward Strategies — Articulating and understanding business context for reward strategies 3. conducting a survey. Cash. Understanding inflation — Neutralization of Inflation — Dearness Allowance. valuing stock grants.7 Compensation and &Benefits 100 Marks Course Content 1. Bonus under Payment of Bonus Act 9. Variable Pay / Incentives/ Stock Options 6. Superannuating. types of Stock Plans.3. Equity Compensation Plans—objective of equity compensation. Human Resources Philosophy and Approach 101 an Organization 2. benchmarking. Elements of Reward Strategy — Understanding Reward Management 4. Understanding Provident Find.

.8 Organizational Development 100 Marks Course Content 1. Shermn 3. Organization Diagnosis & Diagnostic Models 5. Group and Individual Techniques Reference Text : Cummings Thomas C. Essentials of Organizational Development and Change. Managing Human Resources — Bohlander. Process of Change 4.3. Worley Christopher C. Definitions underlying assumptions and values of Organization Development 2. Subha Rao. . Snefl. Action Research 3. 2. Approaches to OD .Systems Approach..Reference Text: 1. Textbook of HRM — P. Understanding Organizational Roles • OD Intervention theories and methods Large Systems. Data Collection & Analysis including Climate Survey 6.

and norms development. 4.3. validating criteria. .operational and predictive validity. Role of test users. creativity and tests for measurement of creativity.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. and behavioral assessment. Reliability.retest reliability using single form. Kuder . tests o vocational interests. Fairness and bias in testing. 6. split-half reliability. measurement. attitudes. item difficulty . 7. importance and usages of aptitude tests in personnel selection. 2. Ethical and Social considerations in testing in organization. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. Aptitude testing difference between intelligence and aptitude tests. • Objectivity in administration and scoring. • Reliability : relative reliability and absolute reliability types of reliability . 8. objective measurement of performance and other job related behaviors. methods of calculating validity . 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. issues related: to intelligence testing in personnel selection. item analysis. biserial correlation.simple correlation. Measurement of intelligence arc general abilities different type of intelligence tests. ANOVA. personality testing different types of personality tests.3. different type of aptitude tests. Psychological tests use.. concurrent validity. differential predictors. Behavioral assessment in personnel selection. expectancy table. cut-off scores. scope and limitations in organizational set-up. Essential consideration of selecting a test. Factor-analysis. multiple correlation. Characteristics of scientific measurement techniques. 10. issues related to systematic observation and judgment in behavioral assessment. 3. retest reliability using equivalent form. usage of personality tests in personnel selection and critical issues related to personality testing. factorial validity.Recbardson reliability: factors affecting reliability estimates. ia1ues and other behavioral tools and their importance in personnel assessment. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. Validity and Standardization. tetrachoric correlation. Regression Analysis n personnel selection. approaches to behavioral assessment behavior observation. face validity. construct validity. Assessment Center approach in personnel selection and performance. • Validly : types .

D. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey. Why Organizations need to Learn 3. Organizational Learning : A Capabilities-Based View 4. Measuring Learning: The Intellectual Capital 8.3. Knowledge-based Competition 6.Reference Text: • Quantitative Techniques in Management . Knowledge-Creation and Acquisition Processes 7.Voca • Quantitative Techniques in Management – J. . Emerging Business Realities 2.N. K. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5.10 C Building Learning Organizations 50 Marks Course Content 1. Sharma 3.

Stress & personality 7. I’ M Ok-Youre ok — Thomas Harris M. Notes complied and given by Faculty .3. Verbal & non-verbal Indications of stress 9. Stress & thought process learning 6. Source of managerial stress 5. Stress & management of change 11. Nature of stress 2. Stress & conflict 12. You Can Win — Shiv Khera 3. Assessment of stress 10. Occupational Stress 3. D 2.11 Stress Management 50 Marks Course Content 1. Stress & motivation 8. Leadership styles in stressful & non-stressful situations Reference Text 1.3. Role stress 4.

Jhamb 3. Evaluation-Selection of Equipment Requirements its-optimization 5. manufacturing. Capacity Planning —models 10. Batch scheduling-models optimization 13.4.John F Magee 2.By Seethararma L Narasimhan.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1.By Samuel Eilon 4. Line Balancing-models-optimization 7. Resource Planning:-models 11.II. CIM. Production Planning & Inventory Control . processes. Production Systems-operations. PP & Inventory Control . Elements of PPC . Agile Manufacturing Reference Text 1. Evolution of Production Systems. Robotics. Mc Leavey. C. MRP . types 8.Optional Group — Operations 3. Aggregate Planning –models-optimization 12. Process-Product Matrix. models 2. Production Plans-an overview. Demand Management-models 9. Dennis W. GT. services. 4. KANB. Production Planning —g & Control .types. Layout-models-optimization 6. Peter j Billington . Batch Scheduling-models-optimization 14.L. Advanced Concepts like JIT. Product-Process Technologies 3. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. FMS.

3. DRPIMRP 6.Basics or Logistics 2.2 Logistics & Supply Chain Management 100 Marks Course Content 1.C. Warehousing 5. Why bark. Integrated Supply Chain Management 13. Bony . inventory Planning I Inventory Control 8. Barriers to integration 14.5. Outsourcing Reference Text : 1.Ailawadi & Rakesh Singh Logistics Management by K.4.By Vollman . 4. Logistics Organization 9. Logistics Measurement 10.Forecasting 3. Logistic Costing (Activity Based Costing) 11. Manufacturing Planning & Control . Transportation 4. Jacobs 3.Shdhara Bhat Supply Chain Management . Basics of Supply Chain Management 12. Application of IT in LSCM 7.. 2.Saha’ . SCM by Rahul Altekar Logistics Management by S.

3 Materials Management 100 Marks Course Content 1) Materials Management an overview a) Introduction. scope. g) Exponential Smoothing 3) Purchasing a) Purchasing principles. under risk. h) Organization based on Location.4.3. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. 4) Purchasing and Procurement Activities under Materials Management. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management. responsibility and limitations c) Sources of supply and Supplier selection. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). g) Organization based on Commodities. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. and under uncertainty. d) Elements of procurement cycle. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments . policies . e) Past Consumption Analysis Technique f) Moving Average method.procedures and practices b) Objectives.

(b) import procedures and documentation. f) Role of Purchasing Committees/ Purchase Managers.e) Purchase versus lease. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. c) Store location and layout. 7) Classification of Materials a) Introduction and objectives of classification. i) Bill of Landing und ether documents. 8) Internal assessment test / projects and presentations. b) Basis of classification. d) Typical layout plans e) Storing practices and identification of materials. e) Classification on the basis of usability of materials. c) Categories of importers d) Identification of foreign sources. e) Payment terms including Letter of credit. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. f) Types of L/Cs. I) Centralization and Decentralization of stores. c) stages of scientific codification. c) How is au Indian standard evolved d) Advantages of Standardization. h) Issue control 10) Codification a) Introduction b) Benefits of codification. g) Custom tariff h) Custom clearance. I) Types of inventories. b) Types of stores and benefits of scientific storekeeping. g) Preservation of stores. a) International commercial terms. d) Systems of codification e) Colour coding. 6) International procurement -imports. 9) Materials receipt and stores a) Introduction and functions of scientific store management. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions .

Datta tr-rentce-Hah iLua.Nair (Vikas Publishing House.Gopalkrishnan and M. e) Perpetual Verification. c) Activities of Materials Management covered by Computerization. Material Management-Procedures.C. Materials and Logistics Management By Prof. Purchasing and Materials Management By N. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. 6. L. 4 5. 2.K. . 1) Process of Verification. Pune). 3. Surplus and Scrap Management a) Definition b) Need for Scrap yard c) Identification and control. Jhamb (Everest Publishing House. d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. TCM an Cases Dy AK. New Delhi) 2004 Fifth Edition. 14) Computers in Materials Management a) Steps in computerization. New Delhi). Sundresan (Prentice Hall of India.12) Obsolete. New Delhi). New Delhi). o) Database for Materials Management Systems. Purchasing and Materials Management By P. Materials Management —An Integrated approach By P. e) Benefits of Computerization. Gopalknishnan (Tata McGraw Hill. Reference Text 11. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. New Delhi). d) Management reports on Materials.

. quality. batch. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. 3. 8. 5. push vs pull.4.4 Technology Management Including Manufacturing Strategy 100 Marks Course Content 1. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific.3. line. line related Technology Strategy — flexibility. 4. not Manufacturing-specific. speed Process Choice Business Implication of process choice — project. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. jobbing. reliability. continuous Hybrid processes — batch related. 7. 6.

13.Acquilano . l4. 11. Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 10. Focused manufacturing and Group Technology Principles and concepts Methodology Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes. inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality.9. 16. 15. Reference Text : Operation management for competitive Advantage by Chase-Jacobs .

4. 7. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams.5 Business Process Re-engineering & Benchmarking 100 Marks Course Content 1. . 6.3. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2.4. 5. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. 8. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. 3. 9.

Publications of JMAM. Combo Kaizon. TOO Tools — problem solving b. Mike Asher 5.Dr Shrinivas Gondhalekar. Getting the employee involved in above 4. T Q M Process .4. in) Total Production Maintenance . TOO Toots — Management 5. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . T.D d.By Gopal Kanji.7 World Class Manufacturing Practices 100 Marks Course content: 1..P. Problem solving tools such as a. Chroniel of a Quality Detective . Poyal Sheth 3.By Robed L Flood 4. Kaizen b. S.M E.Taichi Dhno• Kaizen Masaki Imai 2. 5-S Principles e. viz 6. c.Principles of Japanese manufacturing 2. Beyond T 0 M . Total productivity through such practices a. Housekeeping 3.M. ifl5-S.3.

e) Competitive Supply Chain Strategies. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. (E -. e) Making network design decisions in practice.4. d) Distribution network in practice. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. c) A framework for network design decisions d) Models for facility location and capacity allocation. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. Milk run. 2) Network design in the Supply Chain. transshipment . c) Process view of a supply chain.8 Advanced Supply Chain Management 100 Marks Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. b) Factors influencing network design decisions. Direct shipment. c) Design option for distribution network. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. Pull and Push-Putt systems c) Demand driven strategies. d) The importance of supply chain flows. f) Achieving strategic e) Distribution strategic. a) The role of network design in-the supply chain. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off.3. Cross-docking. b) Factors influencing distribution network design. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push.

a) Introduction b) The dimensions of Customer Value. Value-added services Relationships and experiences. e) implications and benefits of mass customization f) SCM for mass customization. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. price and brand. c) International versus Regional products. Advantages and disadvantages of RSP. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. e) Steps in setting up VMI. challenges and limitations of VMI. c) A framework for Buy / Make decisions. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. d) Mass customization. Elements and benefits of JIT systems. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks.Cultural differences/ infrastructure/ performance expectation and evaluation. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. Benefits. Issues and steps in RSP implementation.7) International assessment test/ projects and presentations. Inventory ownership In RSP. 8) Strategic Alliances a) Introduction b) A framework for strategic alliances. Information systems availability. f) Overcoming limitations of VMI 13) Customer Value and SCM. Requirements of RSP. characteristics of mass customization. b) Risks and advantage of International supply chain. c) Conformance to requirements. d) E-procurement e) A framework of E-procurement. Types of and issues In Distribution Integration. d) Local autonomy versus central control. c) Vendor Managed Inventory (VMI) d) VMI Business Model. e) Regional differences in Logistics. g) Distribution Integration. product election. d) Strategic pricing . human resources.

Relationships and experiences..13) Customer Value and SCM. c) International practices. patents. Supply Chain Management Concepts and Cases By Ranul V. Value-added Services. price and brand. trademark laws. New Delhi) 2. environmental laws. Aitekar çPrealce all India. trade regulation. New Delhi) . Note: All the above topics need to he supplemented by case studies.. d) Confidentiality and proprietary information. copyrights. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. transportation and logistics laws and regulations. Reference Text : 1. government procurement regulations. a) Introduction b) The dimensions of Customer Value. Supply Chain Management-Strategy. product election. c) Conformance to requirements.

Containerization 4. 50 Marks Course Content 1. Transportation mix in Economy 6.9 Material Handling and Transportation.4. Palletisation 3.3. Menon. Total cost concept in Material Handling and Transportation. Gopalakr-ishnan Stores inventory Control — KS. Machinery Handbook . 20 Principles o( Material Handling 2. Reference Text • • • Integrated Material Management — P. Transportation Modes I Attributes 5.

Operations Management for Completive Advantage . Operations and Industrial Management . Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4. Defining for business goals 2. Applications of VANE at design stage. 5.10 New product development and concurrent Engineering 50 Marks Course content: 1. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3.Chase — Jacobs -Acquilanc .3.Donald Delmar 2. Time bound Research and development and prototype manufacturing 3. Successful pilot run and production sing Reference Text 1.4.

. P.4. Gondhalekar & Payal Shetty. 6.11 Industrial Engineering Applications and Management 100 Marks Course content 1. Handbook of industrial Engineering & Management — Ireson. book of industrial Engineering Standards.O.L. Industrial Engineering and productivity 4. 3. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering Grand Ii Quality Detectives — Dr. Ergonomics — Definition and applications 7.Shone K J.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5.R.S. V C a. Industrial Engineering definition & applications 2. I. Pre determined methods & time systems (PMTS) & application of low cost automation.

overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Rational Unified Process. Quality assurance of software at each phase in the lifecycle.5. Prototyping. Preparing Test Data and Test Cases. Functional test! Code reviews Stress tests. document the requirements. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements . COCOMO.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow.Optional Group— Information Technology 3. Function Point. load tests etc Use of Use Cases for functional testing. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. by Rambaugh Software Metrics . Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML. Spiral.methods of software estimation such as Line of Code. Various types of tests such as Black box v/s White box.UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall.1 Software Engineering .

o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. Doanid Leach.2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. Godbole A. Databases for data warehousing and other specialized applications • Software Development Platforms.5. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. Steven Holzner — Visual Basic S Programming 3. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept.S. . the internet Protocol.Digital Principles and Applications. HTTP.Windows Unix. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . FTP. other mobile devices. Storage Area Networks (SAN) .• • Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA 3. — Operating systems 2. Aiticd Malino . Laptops. . o Web Platforms —various protocols used for the internet. email Protocols.popular server technologies such as the Intel. devices for backup etc o Server Technology platforms .

technologies available for building such portals. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. Steps in building a data warehouse — Extraction. and SCM products . • Enterprises Applications integration. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. CRM. Capturing storing. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals. Various models and algorithms for mining.Concepts of an enterprises portal.3. difference between data warehouse and a conventional Database. Data warehousing products.6. forecasting. benefits to an organization. technology tools used for data mining • Knowledge Management . Web content and other understructure content. modules of a CRM product and what they do — such as sales force automation.Need for KM.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining. Transformation and Loading (Eli. Types of Knowledge. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. Benefits of ERR • Supply Chain Management — Need for Supply chain integration. Healthcare etc. • Enterprise Resource Planning (ERP) .3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations.Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration .Functional view of business processes and how they are integrated sing an ERP. Application overview of supply chain solution.

email Protocols.Windows Unix. the internet Protocol.S.5. Doanid Leach. FTP. devices for backup etc o Server Technology platforms . PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1. — Operating systems 2. HTTP. Laptops. . other mobile devices. Steven Holzner — Visual Basic S Programming 3. Storage Area Networks (SAN) . .Digital Principles and Applications.popular server technologies such as the Intel. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. Godbole A. Aiticd Malino . Databases for data warehousing and other specialized applications • Software Development Platforms.3. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. o Web Platforms —various protocols used for the internet.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop.

— Prof Pradeep Pendse Managing IT Infrastructure — TMI . commerce and pure play ‘e’ models. key players. • Challenges for these businesses in the domestic and International markets such as Business Development. e-commerce. Talent management Licensing costs & Intellectual property rights. reasons for their success etc • Study of various business models Including onsite/shoring.growth. managing Innovation legal Issues. Set up & Infrastructure Costs. Pricing. Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject .Systems – Electives : 3. forecast trends.6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries . Customer Contract Management and SLAs .5 . Mergers and Acquisitions . e-business.

0/4. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.3.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains.5.

Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text .3.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .5.including spam.

benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. . .5. Information Architecture. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view. The engineering view.• • • • • • IT Security Governance Institute (ITGI) BS. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security Database Security Network and communication security Business Continuity Management 3.

Financial goal setting .Problems of growth and corporate control. Mechanics of determining profit objectives of profit centers .Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.Audit .identification and creation of profit centers.Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets .Internal Audit Government Cost Audit .Second Year . 4.problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company . Management Audit. ORGANIZATIONAL GROWTH Responsibility centers and profit centers . Financial Reporting to Management Under conditions of price level change Objective and methodology . CONTROL IN SPECIAL SECTORS : Scrap Control . 3. profit centers as a control system De-Centralization and profit centers.Efficiency Audit .Sensitivity Analysis Developing financial goals along organizational hierarchy .Fourth Semester 4. Control of R & D Project Control .Administrative Cost Control .1 Management Control System — UA 100 Marks Course content: 1.Analysis of Incremental ROI . 2.

Evolution of through ethics in business — Culture and ethics — overview of ethics system.Basic framework of Normative ethics Ethics and decision — Making. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. Attitude. 2. Ghosh (Prentice Hall India) 4. Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text . Measurement of Assets Employee . Social responsibility of business — Ethical aspects of corporate policy.Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5.5. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . 4. Application MCS in Public Sector Service Organization & Proprietary Organizations Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw.2 Business Ethics Corporate Governance Course Content : 1.

Incubation Program . 2.1. Entrepreneurship and Enterprise . Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. 3. 3. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business. Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. 3) Quick . advantages Entrepreneur 1) Nature and Development of Entrepreneurship.start Routes to establish an Enterprises (Franchising. Gender Issues in Entrepreneurship. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar What is Ethical in Ethics by John Henderson 4. 4. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels.

C. Introduction — Nature of services 2. New service development 5. Singh.Dynamics of Entrepreneurial – By Vasant Desai 4. Services Marketing . Entrepreneurship Management – By P. N. Beyond Entrepreneurship – By James C. Customer satisfaction and service quality 9. Managing people in service organizations Reference Text 1. M.. capacity and service assets 7. Service processes — managing service encounter 8. and F. Service delivery system. Walker (2004). Managing demand. 4h Ed. Greniler (2006). 3’d Ed. aV 0. J. Pearson Education Australia . Lazier 2. Saboo 3. Customer complaints and service recovery 10. Market positioning 3. P . Literature Published by Support Institutions. Managing customer relationships 12. V. Bitner.4 Services Management 100 marks Course content: 1. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. McGraw H1I 2. Lovelock C . Managing service profit cha 11. Services marketing mix decisions 6. William C. Zeithami. Collins. 4.Patterson.New Venture expansion – strategies and issues Reference Text 1. Services Marketing : An Asia-Pacific and Australian Perspective. Entrepreneurship Development in India – By Biswanath Ghosh 5. By J.

Significance of environment management . Environment Protection. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. Saxena & N. directing. Environmental Issues relevant to India. K. Oberoi : Environment Emplaned (Excel) N. Managerial aspects involved in Environment management. 7. P) Act. 5 6. 3. K. Water (P & C. ISO 1400 EMS Certification Major Legislation like air (P & C. Environment Quality Management . Implementing and controlling agency.Overview of the role and responsibility of the industries Total Quality Environment Management. Act 1986 Wild life Protection Act etc. N. organizing. Pandey : Environmental Management (Vikas) Y. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning. 4. Oberoi : Environmental Management (Excel Books) . P) Act.Broad outline of National Environment – policy Definition of Environment with particular reference to management.4.5 Environmental Management 100 Marks Course content : 1. 2. K.

6 Productivity Techniques 100 Marks Course content: 1. . 11. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques . Whole Brain Thinking Normal Group Techniques.objectives.time study. Pro. 3. Process observations. 2. Scatter diagrams. Sumath’s Total Productivity Model.Hawthorne experiment. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). Value Analysis and Value engineering . seven tools-Pareto Analysis. Profit Sharing Systems. piece rate and time saved based systems. Structure.Relationship with total quality Management objectives . use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. 7.determined motion time systems . Learning Curves . concept of Productivity . 4. application in different functional areas. effect of environment of productivity . Scanlon Plan.application in manufacturing and service industries.Financial Motivation techniques.Objectives and need for job evaluation.partial. 8. 10. its applicability.applicability and limitations. Brain Storming. Use in Creative problem solving with practical applications Ergonomics . Multi factor and Total Factor-Models. Practical application for product and process development and cost reduction. 12. Quality Circles .point crime and lob classification. Approach to Productivity improvement . lmai’s KAIZEN approach elimination of 3 M’s (Muda.use in solving chronic problems Organizing for quality Circles. principles of motion economy.the concept of learning curve. Muri). MUra. methods . Measurement of Productivity .kedner – Trgre Problem Analysis decision Analysis and Potential Analysis. Design of work station. design of workplace to suit the human being use of anthropometric data. practical applications in industry. Relation between job evaluation. wage structure and Modern approach through multi skilling Wage Incentives . barriers to its application.Brain Storming .Concepts. work sampling. Job Evaluation . Work Measurement . method of implementation of Quality Circles Creativity Based Techniques .Functional Analysis . 6.Classic ILO approach. 9. techniques . quantitative estimation and implication of the learning curve. 5. Evaluation and implementation Phases.Electives 4.

Quality Management in services — the SERVQUAL Model Reference Text 1. Crosby 3. Shigeo Shingo 4. Deming. Contributions of Shewhart. Basics of stamping & reliability. 5. Murthy. Quality tools and techniques 7. Juran. Introduction and evaluation of quality movement 2. 12. 6 Total Quality Management 100 Marks Course content: 1. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . Cost of quality — Juran / crossby. Statistical quality control basics.Stastical process control. Contributions of Japanese pioneers Ishikawa.Reference Text 1. quality circles 10. 2. Productivity Techniques — P.R. process capability studies 11. Total Quality — By Institute of Directors . Taguchi. Six Sigma tools. P. JIT manufacturing and Lean manufacturing through waste elimination 9. S.CMM / PCMM 13. Taichi Ohno. Felgenhaum.Lakhe 2. 3. 6. R. Quality improvement and Total Employee Involvement 8. TQM in this Service By R.

5).By Kimi Heidma .6 Project Management 100 Marks Course cement: . Gopal Kanji Beyond TOM — By P L Flood 4. Quantitative Aspects of projects . 3. 4) Materials Management in Project Planning — Procurement— storage — disposal. Selection of location & site of the project — Factors affecting location . 100 TOM Fools — By Mike Asher.3. Project Function in an organization— Layout of Project Department. Financing of the Project :. Computer Applications : Selection of software packages for application to project management - Reference Text 1. 7. Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report.Study Guide . Introduction Concept of Project Management. Role of Consultants in Project Management. 6. 4. Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows.Proc-ct Management Professional . Guidelines for funding Risk Analyst5 — Sensitivity Analysis.policies of Central — Stale Government towards location— Legal aspects of project management. 2. 1. PMP .Source of Finance — Cost implications thereat Financial Institutions. Scope & coverage.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project.

V. 5.By Vasant Desai . Choudhary Text Book of Project Management . F Ramamoorthy Project Management’ .3y Prasanna Chandra Project Appraisal By P K.By S.2 3. 4.Sy P Gopalakrishnan. 6. Project Management . Mattoo Project Management .

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