First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

1.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . Ditworth Modern Production Management z6Y E. 5. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1.Muhlemann . 4. BUFF!. N. Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N. 8. B. S. 7. Chary Product3on and operation Management .4. 3. 9. Production & Operations Management -S. Chary Production & Operations Management -James. 6. 2.

M. : Concepts of Groups and Dynamics Group conflicts and group decision making. role dynamics. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. 3.: Perceptual Processes. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . technology. role conflicts and stress organizational conflicts. Attitude and Behavior. Attitude and Values on Work Performance. Attitude and Value . Effect of perception on Individual Decision-Making. tactics and strategies. cross functional and self directed teams. 2. Organizational culture and climate. 2. 8. Power and Polities sourced and uses of power. Personality Types . Sources of Value. Reference Text 1. 5. 4. 7..Process of Personality Formation. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L.5 Organization behavior 100 marks Course Content 1. Perception. 6. Assessment of personality Traits for Increasing Self Awareness. Organizational Design : Structure. Effects of Perception. Motivation Concepts : Motives. size.1. Leadership : Concepts and skill of leadership. Organization Development : Organizational change and culture. Effect of Values on Attitudes and Behavior. Environment. Team Effectiveness : High performing teams. leadership and management roles. 4. Team Roles. Theories of Motivation and their Applications for Behavioral Change. polities at workplace. Prasad (Sultan Chand) . environment of organization : Organizational Roles : Concepts of roles . 3. Introduction to OB : Origin. contemporary issues relating to business situations process of change and Organizational Development. leadership styles and effectives contemporary issues in leadership.

Test of Hypothesis . Basic Statistical Concepts Summarisation of Data . Un1orm 5.Measures of Central Tendency . Skewness 3. Proportion. Simple Correlation & Regression/Multiple Correlation & Regression .Spearman’s rank Correlation .Measures of Dispersion . Elementary Statistical Distributions . Hypergeometric . Chi-Sqare And Variance ratio (F) Distribution 6. Proportion & Vanance 7.6.Elements of Integration & Differentiation 11.Frequency Distribution .Etemonts of Matrix algebra .1.Bayes’ Theorem .Relative Frequency Approach . Student’s. Variance .Binomial.Independence/Dependence of Events . Elements of Determinants 12.Negative Exponential.Subjective Probability . Poisson.Relative Dispersion. Statistical Estimation Point & !interval estimation & confidence Interval for Mean.One-way & Two-way Classification (for Equal Class) 10.Test goodness-of fit 8.Standard Normal (3).From Random Samples .For Mean. Elementary Probability Theory: . 2. Normal. Proportion & Standard Deviation . Sampling distributions .Chebysehelf’s Lemma 4.Axiomatic Approach . Proportion & Standard Deviation Testing equality of two Means.Marginal & Conditional Probability . Business Mathematics 100 Marks Course Content 1.Tests for specified values of Mean.

H. 2. 4.S.Schefler Practical Business Statistics —‘Andrew F. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) . Reference Text 1. Gupta & Vyay Gupta c’J’kas) P. 7. 8. Siegel Statistics for Business with Computer applications — Edward Minieka & Z.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments. Statistics for Management — Richard L Levin Statistics a fresh approach— D. Marehas An Introduction to statistical methods — C.D.C.Kurzeja Basic Statistics for Business & Economics — Mason. 5 6.Sanders Statistics concepts & applications — H. B. 3. 9 10.

Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. Data Warehousing and Business Intelligence. 10. 5. various options for Networking for a business — Dial Up. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. 4. DSL Lines. LAN/WAN/MAN. 3. 2. SCM. e-Business. Various medium for communication — terrestrial. Reference Text 1. D. Web Server. Leased tines. 6. FTP. This course will locus on conceptual knowledge about IT.copper . 1. email. Components of networks. Search Engine -‘Applications of Internet— ‘Websites. 8. 3. 6. VSAT. Journal of Marketing . Knowledge management etc 4. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for. 7. satellite . CRM. DNS Server. 2. 9. Blogs. 5. e-commerce. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. H.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week.1.

& Bingham. (1990) The good study guide The Open University Giles. S. (1998) Studying @. (2000) The Mind Map Book BBC Books Svantesson. (2003) The study skills handbook — 2nd Ed Macmillan Payne. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . S. T. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. 4. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . 6. 8. (1998) Learning maps and memory skills. (2002) How to study: a shod introduction Sage Northledge. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. 13.1. C. & Whittaker L. Reference Text 1. V.8. 11. Financial Times Prentice Hall Turner. B. 10. J. (2001) The student skills guide Gower O’Hara. Cottrell. 7. 9. 5. (2000) Developing essential study skills. R.University and college Kogan Page Buzan. Function & Scope. K & Hedge. 2. & Buzan. 3. 12. N. S. A. (1905) The mangers good study guide The Open University Drew.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

An Introduction to (he Indian Economy. Economic Environment of Business. HPH 4. if at all it is poor. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. 5. M: Economic Environment of Busi . 2. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. 2. 2005 3.privatization.K Puri. The Capital Market & its Vendibility 4. What business decision hinge on this analysis Reference Text : 1. Business Environment.Its Salient Features 4. The Business Cycle and how it is perceived o behave in the immediate future. Himalaya Publishing House. Francis Cherunilam. PART IV: India & the World 1.K Misra and V. Himalaya Publishing House.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world.3. What is needed to improve the situation. Raj Aggrawal: Business Environment (Exel) 5. PART II : The Economic Markets 1. India’s balance of payments and how is study can assist corporate decision making. Adhikanj. Economic Environment of Business 50 Marks Course Content PART I. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. How does Commercial Banking Effect industry & Business 6. The World Bank and IMF conditional ties leading to the liberalization . Business Environment— Aswathappa. The Fundamentals 1. The Product Market & How it Affects India’s Growth Potential 2.globalization exercise and beyond. The Money Market & How it Behaves 3. The Scope & Subject Matter of Macroeconomics 2. 2005.2. An Introduction to the Economics of Growth & Development 3. S. The Money Market & the Role of Central Banking 5. 3. The capitalist world economy and India’s position therein since 1990.

Profitability. 11. Assignment Problem (AP) .Post-Optimal Sensitivity Analysis. Hungarian Method of Solution Maximization / Minimization . c-vector.(Unique Optimum.Use of Slack Surplus / Artificial Variables . independent) . Multiple Optimum. Linear Programming (LP) :.Concepts. and General Service Time. 4. Linear Programming (LP) :.Prohibited Assignments .Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT .Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate.Problems.a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6. Scope and Limitations.. 3. infeasibility Redundancy Problems.Balanced /Unbalanced . 8.Maxima Flow in Capacitated Network .Arrow Diagrams .Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved . Definitions of Project.Group vs Individual Replacement Policies.Solution Procedures for IFS and Optimally Check . Formulation of Model .) 5.Minimal Spanning Tree Problem .4. PK-Formulae. Introduction to OR Concepts. Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate.Concepts of Floats (total.Deterministic Probability Models .Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10. Diverse Problems – Graphical Explanation of Solution .Probability Assessment in PERT Network. Operations Research 100 Marks Course Content 1. New Product. Replacement and Maintenance Models :. free.time analysis and Derivation of the Critical Path. Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis.Maximization / Minimization Case Of Degeneracy . Genesis.Duality Principle .Maximization /Minimization .Replacement of Items Subject to Deterioration and Items Subject Random Total Failure . Network Analysis . Inventory.Prohibited Routing Problems . Unbounded ness. Jobs. interfering.Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . Maintenance etc. . Queuing (Wailing-line) Models .Concepts .Interpretation of the Optimal Tableau . Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing . 9 Inventory Models .Concepts 7.Crashing of a CPM ‘Network . Application Potential to Diverse problems in Business & Industry.Shortest Route Problem .Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector. Formulation of Models.Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. Transportation Problem (TP) Concepts.Balanced / Unbalanced .Big M Method/Two-Phase Method .2.Simplex Algorithm . and Negative Exponential Service time. 2.Concepts. Events . Formulation of Model.

Saddle point Mixed Strategy.Sasieni M. & othors 5. Khanna: Quantitative Techniques for decision making (Preritice HaIl India) . Sub-games Method for m x 2 or 2 x n games .Graphical Methods 13. Gupta a. Operations Research — V.Zero . Game Theory .\Johra 3.M. Operation Research .2 .Kapoor 7.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games . Methods & Problems .Concepts . LP Note: The teaching of the above subject is to be integrated with the most widely available software. n-person games . Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality . R.D. Quantitative Techniques in Management — N. Kothari L : Introduction to Operations Research (Vikas) 8. person. Principles of Operations Research — N. Quantitative Techniques in Management— J.Application for Maximizing / Minimizing Player & Strategy. Reference Text 1.KSharma 4 Operations Research. Taha 2. Wagher 6.K. 0.12.

3. Mammoria 3. Training & Development – Identification of Training Needs. Job – enrichment Empowerment – Job Satisfaction. BPR. Multi. Responsibilities and place in the Organization. 5. Personnel Management – C. Management of Organizational Change. Job Analysis. HRD Strategies for Long Term Planning & Growth.Skilling. Human Resource Management – P. Its Organization. D. Personnel Turnover. Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. K. Organization of Personnel Functions – Personnel Department. Bhattacharya : Human Resource Management (Excel) 6. 8.2. Performance Appraisal Systems – MBO Approach. 9. Morale. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. VSP Rao – Managing Human Resource (Prentice Hall of India) . Career Planning 6. Policies. Subba Rao 2. Manpower Planning. B. Management Development Programmes. Organization Development. Job Description. Performance Counseling. Productivity and Human Resource Management Reference Text 1. Dessler : Human Resource Management (Prentice Hall India) 4.Organization Structure – Re-engineering. Training Methods. Incentives Schemes.5 Human Resources Management 100 Marks Course Content 1. 7.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

Keller. Marketing Applications & Practices: 100 Marks Course Content 1. 2. Reference Text : 1.2. Service marketing 7. Marketing Management – Indian Context Dr. Basic Marketing. Event & Media marketing 12. Field project involving preparation of marketing / business plan in any Industry verticals.Mcmillan . Preparation of marketing and business plans 3.9. Marketing Management – Ramaswamy & Namkumari . Fast moving consumer goods marketing 5. Perrault and McCarthy – Mcgraw Hill India 3. Rural management 9. 13th edition. Strategic marketing principles 2. Rajan Saxena – McGraw Hill India 4. Internet marketing 10. Rural marketing 8. Direct marketing 11. 823 marketing 4. Koshi & Jha – 14th edition – perarson.Kotler. Marketing Management . Consumer Durables marketing 6.

team mates & subordinates 6. Conceptual selling. Strategic selling 7. Selling skills — Selling to customers 4. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury .10 Selling & Negotiation Skills 100 Marks Course content : 1. Negotiation Strategies 3. Selling to peer groups.First year E1ectives 1. Types of Negotiation 2. Selling to Superiors 5.

6. Values. 3. Feed toward Interpersonal skills — Delegation. Reference Text 1. 5. 9. Humor. Leadership Styles Leadership — Leadership Styles. Status. Expectations. 11. Feedback. 7. 10. Leadership — Theories a! Leadership. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. 2. Learned Optimism. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. 4. 12. Trust. Organizational Behavior by Fred Luthans (9th edition) 2.11 High Performance Leadership 100 marks Course Content 1. Beliefs Positive thinking—. How to Manage Conflict by Peg Pickering . 8.1. Martin Seligmani’s theory of Learned Helpossness.

1. Management Concepts from the Mahabarata: N. New Delhi) .R. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. Indian Ethes for Modern Management : G. The institution Will arrange guest lectures on various facets of this area. K. Sharma 2. Towards the optimal organizations (Indian Culture and Management) : Rayen.Krishna 3.D. Blending the hesi of the East and the West in Management education: Subhir Chowdhury. Vedic management: Krishna Saigal (gyan Publishing House. The evaluation will be through a project! term paper.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. Participants will do desk research papers.Gupta(Excel Books) 4. pondicherry) 7. 6.Mkhandelwar (New Century Delhi) 8. Reference Text 1. Management and the Indian Ethes G. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences.

risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2.Vora • Quantitative Techniques in Management — J.2. Single equations models with one and two explanatory variables plus ANQVA in regression analysis. & IV Reference Text • Quantitative Techniques in Management — N.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous .D. Competitive strategies 3.. Auto correlation. Decision making under certainty. Hetroscedasticity multicollinearity & distributed lag models. SSL.10 Decision Science 100 Marks Course Content 1. 4 Statistical forecasting techniques 5. Simultaneous equations models 6. Identification problems: Estimation of structural parameters by ILS.

Dynamics of Entrepreneurship — Ambiguity & Uncertainty. Taneja. Entrepreneurship Project 6. Khanka. Leadership 2.types of entpr .11 Managerial Process Skills —100 marks Course Content 1.Indian authors Vasant Desai. chapters on who is entpr . Motivation to Excel 5.plenty of materials/books on entp mgmt . Dynamics or Entrepreneurship —Commitment & Determination. Self-Reliance & Ability to Adapt 4.functions .support institutions .business plan/project report and its components . Organizational Behavior by Fred Luthans (9th edition) 2. Dynamics of Entrepreneurship — Support (from Significant Others. Entrepreneurship.intrapreneur/ corp entpr . Methods for generating ideas 8..women entpr .also on net" Reference Text 1.2. Look up in library . Tolerance of Risk 3.Indian case of successful entrp .traits qualities of entpr . Entrepreneurship Project 7.why businesses fail .role . Creativity. Analytical skills "Books on Entrepreneurial Management. The Essentials of Managing Change and Transition – Harvard Business School Press . etc. Creative Problem Solving Techniques 9: Lateral thinking 10. Dynamics of Entrepreneurship — Opportunity Obsession.sources of finance for entpr . Other authors like Hodgetts.

Forecasting FCFE/FCFF and Security Valuation Reference Text . • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns. net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Revision of Balance Sheet and P&L statement fundamentals. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. with Necessary accounting adjustment for these ratios). • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. EV/ESDITA multiple • Capitalization ratios. Debt to Assets. 4.Debt Equity. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. Assessing Business Performance • Operational efficiency ratios (Gross profit. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. l2 Analysis of financial statements IOU Marks Course Content 1.2. Price to book value. Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple.

Reference Text 1. Country Evaluation and Selection 7. International Trade Agreements 10. PEST factors affecting International Business 3.• Financial Management by Prasanna Chandra • Financial Management by Khan and jain Second Year . FDI 6. International Business . International HR Strategies .Third Semester 3. International Trade Organizations 11. 2. 12. 4. 5. 3..Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . Government influence on trade 4.University Assessment 100 Marks Course Content 1. Overview of the International Business Process 2.1 International Business . International Diplomacy . International Marketing 9.Daniels and Radebouqh International Business .0. International Trade Theories 5. Collaborative Strategies 8.

Phases indecision making. Group decision making. 4. Strategy as planned action. Growth Acce orators: Business Web.2 Strategic management 100 Marks Course Content 1. 2. Conventional Strategic Management v[s Unconventional Strategic Management. style. learning based. Components of Management Information Sysstems 8. Strategy.0. 3. Categories of problems. Policies of an Organization. staff. Manager v/s Leaders Leadership styles 5. systems. The Differences. Communication Commitment and performance. skill and Shared values 9. Decision making and problem solving. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . Management Control. Problem solving skill. Role of the leader. 2. Elements. structure. 6.3. 7. Group Project Reference Text 1. Strategic Management Process: Vision. 3. Changed Circumstance. Mokena’s 7 8 Models : Strategy. Its importance. Goal Philosophy. Mission. Market Power. Process and advantages of planning Strategic v/s Operational Planning.

Marketing Planning . Portfolio models — OCG and GE Mokinsey matrix . 7. Market situation strategy Leaders challengers. Marketing Strategy— Boyd.campaigns 10. Brand building — FMCG.Optional Group — Marketing 3.. Consumer durables & Services cases 11. optimization of pricing 13. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons .1 Marketing Strategy — University Assessment —100 marks Course Content : 1.Introduction. understanding competitive moves and postures 5. branes 9. Competition analysis — Porter’s 5 forces model for competitive environment. Pricing strategy – value pricing. Pruning of Product Reference Text 1. followers. Sustainable competitive advantage— Porter’s generic strategys 6. Benchrnarking exercise. Communications strategy — Managing communications mix for products.1. nichers 4. Advertising and sales Promotion strategy . 3. Market entry. Pillars of Marketing — SIPD strategies 3. managing multichannel systems 12. Distribution Strategy – Designing of channel systems. Marketing strategy— Overview 2. Product line extension 8. 2. New product strategies— Innovation. growth and mature markets.

Agency coordination archives. Brand position and brand image strategy development. Strategic marketing text & cases . Advertising and Promotion: An integrated Marketing Communications Perspective. Role of advertising manager in firms. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2. David A. George Belch. 3. Media planning and Media research 9. The . Advertising objectives with specific reference to DAGMAR. Advertising Management: Rajeev Sara John G. 5. Brand objectives.4. 6. Creative decisions 7. Consumer attitude and market structure 4. 4. Myers.2 Integrated Market Communications 100 marks Course Contents: 1. Advertising budget. Evaluation of agency functioning. 5.1. Advertising — Organizational structure of advertising agency and its function. managing advertising campaigns Reference Text 1. Advertising Research 10. Public relations & Publicity campaigns 11. Sari Diego University Michael Belch.Jesse Kornbluth . Persuasion and attitudinal change through appropriate copy development. 3. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked .Caverns 3. San Diego University 2. advertising briefs. Copy decision — Creation and production of the Copy 8. Event management 12.

8. 7. Attitudes and Personality. 7. Belch Advertising & Promotions (T?1H) 7. 4. Consumer decision process: Problem recognition. 6. 9. 5. Concepts . Consumer adoption process and diffusion of innovation. Consumer Buying Behavior 50 marks Course Content : 1. Motivation and involvement. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) . Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . External influences: Group behavior: Social class.3 A. 2. Organization buying process: Roles of buying centers Decision making units. Role of Culture and subcultures: Family: 6. J V ‘Vilianiam & A K verghese Advertising Basics (sage) 3. Reference Text 1.6. 4. Reference groups 5. Post purchase behavior and cognitive dissonance.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. Opinion leaders. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. 3. Diversity of consumer behavior Role of consumer behavior in marketing strategy.1 . Application of Consumer behavior Studies in Consumerism in India and global markets. Situational influences. 2. Search and evaluation of alternatives: Purchase process.

Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. Report preparation and presentation. Ortinau (2nd edition Tata McGraw Hill) 2. Raiendra Nargundkar : Marketing Research (Macmillan) 7. Field project on market research on any functional / industry verticals. SPSS applications data base. Brand tracking study 8. Stevens. Marketing Research Text & Cases — (Wrenn. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. Marketing Research — Aaker.3. Kumar. Marketing Research —Hair. S L Gupta Marketing Research (Excel Books) . Bush. Dependence analysis: discriminate analysis. combination with duster analysis: conjoint analysis. interpretation of MR reports. Media effectiveness study: Annual readership survey of print media etc. Data analysis — Tabulation. 6.1. Marketing Research — Burns . test marketing.3 B Market Research Applications 50 marks Course Content : 1. testing for association 3. Role and value or market research in marketing (framework) 2. advertising. Bush Ronald (3rd Prentice Hall) 6. Television viewer ship surveys. Loudon Jaico publication) 3. Day (7th edition John Wiley & Sons) 5. how to read ORG Nielson’s store audit report 7. Perceptual mapping applications in market research 5. Alvin. Reference Text 1. Usage altitude studies. Applications of MR in consumer research. 4.

7. Reference Text 1. Sales Organization and its evaluation . Sales management — Still . Cundiff & Govani Prer lice Hall India 2. Sales Management Planning — Forecasting. Professional Sales Management—Anderson . planning and setting goals .Spiro McGraw Hill International 4.Job and role of Sales Management in Organizations. Time and Territory Management — Territory Planning. selection. and development of sales Personnel. bases of territory design. training. coupons etc. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. establishing and revising territories. methods of territory design including computer models. 5. Selling of services as opposed to selling of tangible products — selling process.Management o sales force — Stanton . to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. Sales Management — Futrell 6th edition Thomson South Western . Hair & Bush Tata McGraw Hill 3.1. 9.— Sales Management -Information Systems. Sales incentives and sales compensation.4 A Sales Management & Sales Promotion 50 marks Course Content 1. Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment.3. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. 4. assigning sales people to territories route planning and territory coverage. 6. — process of researching. traden discounts. 3. 8. 2. The Selling functions — The importance of systems selling in contemporary environment. Sales -management Planning.

Reference Text 1. Gupta. 6. opportunities and strategies ERP solutions . 10. Distribution Budgeting and control systems: Cost of distribution: inventory. disputes etc. 9.3. Tasks and responsibilities of channel members. order processing. K Khanna 4. use of power bases. Octrol . Channel selection. Fiscal levies / regulations in distribution CST . Logistical Management Donald J Bowersox 2.development and motivation and performance appraisal of channel members. LST . 5. Channel design and management for consumer. Sales and distribution management (Excel) . training. 7. 4.opportunities and challenges.1. Logistics Management Bowersox & Class 3. Supply chain management —issues. L. 3. Physical Distribution Management Logistical Approach Dr. rural markets and services. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. 8. 2. Financial dimensions of dealer management. industrial products. channel conflict. packing and transportation. Excise duties etc. Management issues in distribution viz. warehousing material Handling.4 B Distribution & Supply Chain Management 50 marks Course Content 1.

9. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs. Product Management . 5 A Product & Brand Management 50 marks Course Content 1. Building strong brands . Strategic Brand Management — Noe! Kapferer 4.3. Introduction to product management. Strategic Brand Management — Davie Aaker 3. 3. 8.Lehman 2. 2. 4.keller . 7. 6.1. 5. product.

Financial Incentives.Approaches of Government Bodies to Development Fair Price’ .Cost Analysis for Distribution alternative Financial Analysis for switching over form. Territories. Policy Decisions and Marketing Finance .Applications of DCF Technique.Application of DOF.Mechanism cm Marketing Performance . Export Costs and Export Pricing . Analysis of Marketing Costs in terms of Engineered Costs. Customers Orders etc.Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment .Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing .Economics of directs rating by manufacturer. The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification.Investment Framework by ROI Management of Sales Revenue Analysis.Government Price Control .Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget. Chaterjee . Impact of marketing strategies on Organization structure design and consequent financial implications.budgeting Samples.Notional Pricing .Credit decisions and Credit Policy . Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost . of Revenue by Products.3.Submitting Tenders .5 B.Pricing of Join Product and Application of Linear Programming . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories . Target Pricing .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force. Channel.Budgeting Sales fore efforts .Pricing of Turn Key Project . K. Warehousing decisionsTransportation Decsion .1.Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. B. b) c) d) Reference Text 1.Deliver Route Decisions . .Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions. Capacity (fixed) Costs and Managed Costs .Dual Pricing . Export Marketing and Finance . to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming. Soul selling agency to Direct selling to Trade Cannels .Pricing of New Products under ROI Concept .Developing and Launching New Products and the of Investment in Life Cycle of Product .revenue . Marketing Finance – Dr.Bayesian Decision Theory and Pricing .

1.policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy.Marketing Electives: 3. Middle East.Keegan International Marketing .6 International Marketing l00 marks Course Content 1. 2. 3. Latin America. South East Asia Europe for export potential.Cotera International Marketing . Africa.duty drawback – procedures to claim REP license and cash assistance – export house etc. foreign market channels & global logistics — study of USA. 4. International Marketing . Canada. 4. Financial transactions s between exporter & importer open account D/P.economic environment — India’s trade relations with other countries — government assistance for export. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. Reference Text 1.Onkvisit and Shaw International Marketing . Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. 3.Bhattacharya . GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment . D/A Letters of credit etc. 2. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks .

Comparative retailing across the World. Retail Advertising and Sales Promotions 6. Retail Marketing 11.1. Stores /Chain store Management 13.7 Retail Management 100 Marks Course Content 1. Relationship Marketing 17. 14. Role of personal selling in retailing. Trends in retailing should include the Indian as well as the international context Reference Text : 1.3. Store layout. Retail Economics 4. Retail Merchandising and Shop Displays 5. Retailing Management – Michael Levy . On-line retailing 20. 15. 8. Super Market / Departmental. Retail Management Information Systems – Use of New Technology 12. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Managing People at Work .Recruitment and Motivation 7. 16. Communication and Customer Relations. Supply Chain Management 18. Inventory control and Financial Management 9. Place of Retailing in the Marketing Mix 2. Retail Strategies 10. Trends in retailing 3.

Planning and Control By Reeder Edward C . Bidding for contracts. 4. 8. 4. Industrial Marketing – Analysis. New Product Development. 9. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. 13. High Technology & Commodities 5. customers 10. – Text & Cases –Swapna Pradhan 4. 7. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management. 6.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. Distances between Industrial & Consumer Marketing 2. 2. 12. Types of buying situations Segmentation 3. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management. 11. 3. selling to Govt. Industrial Marketing Environment. Retailing Management. Speh (Miami University ) – Published by Holt Sarenders.2. Branding of Industrial. B2B Product Decisions. Retail Management – Gibson Vedamani 3.1 8 B2B Marketing & CRM – 100 marks Course Content 1. key account management concepts. Derived demand concepts . Retail Management – Barry Berman & Joel Evans 3. Introduction to Industrial Marketing. Industrial Pricing Decisions.Hutt ( Arzona Statte University) Thomas W. Retail Management – Lusch Dunne 5. Jagdish Sheth & G shainesh . Negotiated selling. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. Types d Customers.

CRM Essentials. .1. N V. 3. 7. Tools and Applications : JAgdish Seth & Parvattiyar 6.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. 5. 2/e.5.Rural Marketing – R V Badi. Siddhartha Rant – Biztantra 2005 Additional readings . 8. 2005. 4. 3. urban markets 2. CRM : Emerging Concepts.9 Rural marketing— 50 marks Course content: 1. Rural marketing environment. J W Gosney 3.The Rural Marketing Text Book – pradeep Kashyap. Badi – HPH .marketing of rural/cottage industries – artisan products. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. Reference Text : 1.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ).price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. 6. Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market.

profit Organizations —50 marks Course content 1. Rural Marketing – C G Krishnamacharyulu. 5. Small savings. Rural Marketing . 4.Vikas publisher 3. S Y – Social marketing for social change Lazer.1.Social marketing perspective and viewpoints Kotler. Rational of Social Issues on the Indian Context. Attitude Formation and Change Marketing of family planning Marketing of literacy. 6. 3. 2. Measurement of effectiveness of social marketing Programs. health management. Jha S.1. 4. Rahman – HPH 2.Agricultural Marketing in India – Asharya – Oxford I B H 3.10 Marketing in Non. Rural Marketing – Sukhpal Singh. Philip – Social marketing . afforestation. lalitha Ramkrishnan. 2.-Social Marketing Quraishi. Marketing of NGQ’s Reference Text 1.Habaeeb Ur. William . M. 3.Perason Education 4.

10. 4.1. Consumer Behavior Models: Attitude. Price-elasticity of Demand. 11. 5. 6. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions.11 Quantitative Models In Marketing 50 Marks Course Content 1. 2.mix. 9. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. Organizational Buying Models New Product Design Pricing Models Pricing a New Product. 12. Perception & Brand Switch. 8. 3.3. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . Reference Text : Quantitative models in marketing – By Willam King . 7.

Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 2. 3. 6. 9. 4. 5.1. 10. 2.3.12 Marketing Audit —50 Marks Course Content 1. 8. HBR articles HBR and lvey league cases . 7.

concept of shareholder value. • Financing Options . • Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities.FIPS / RBI • Merchant Banking . Pricing & Earning Model) • Financing Options 4.Role & Functions . 2.2.structuring & evaluation Off-shore I On-Shore Instruments.Risk Analysis. Investment Banking• Valuation of Corporate I Projects I Investment Opportunities .Corporate Finance.1 Advanced Financial Management UA 100 Marks Course Content 1. Indian financial systems Reference Text : 1. • Financial Interest Rate Swaps Treasury Function in corporate. Maximization. Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan .Loan Syndication IPO – Primary Issue Management 3. Interest rate structuring. 3. bond valuations.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations . Infrastructure Financing • Issues & Considerations Financial Feasibility. Financial engineering • Financial Benchmarking -.OPTIONAL GROUP — FINANCE 3. Multiple Option Bonds . Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. 2.

Kinds of resolutions and recording of minutes .Reduction imposed on Directors – relating to mismanagement . Investments and service of Documents • Legal provisions relating to holding Companies.Board Meeting . Payment of interest out of Capital.Amalgamations.3. Fixed ass 3.2 Corporate Law 100 Marks Course Content COMPANY LAW 1. Deeds.Books o Accounts to be kept and inspection -Appointment auditors .Appointment of Managing Directors -Qualification of Directors .2. voting procedure.Powers of the Board Remuneration –of Directors. RECORDS.Contracts. proxies.Annual returns and penalty for failure to submit returns .Auditing of Cost Accounts .Meeting Statutory. Alternation of Articles • Membership of Company . its registration and procedure for changing the name • Articles of Association. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company. 4.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors . Private Companies. Reconstruction Arrangements and Compromise and the Provisions relating thereto . Unlimited companies 2. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings. ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend. RETURN ACCOUNT AND MEETING : Register of members and debentures holders. Annual general and Extraordinary general meeting Quorum.

Basic Knowledge of RUTP. SHAH Company law 2. M. Avtar Singh Company law 3.Procedures to be compiled with . RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . M. Chakravorty LEVEL OF KNOWLEDGE : 1. Ramaiya Company Law . SEBI Rules. M. Lectures on Company Law by S. SEBI Regulations. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. SEBI Guidelines.Unfair Trade Practices.5. FENA and SEBI Reference Text 1. Shah 2. S. SEBI Procedure Book Reference : COMPANIES ACT : 1. Company Law by Avtar Singh 3. Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. SEBI ACT. Expert knowledge of Company law 2.

Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. convexity. Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5. duration.2.3. Bonds • • • • • • • Bonds mathematics (YTM. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. Currency yield. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2. B/BV Multiple and their determinants . Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding .3 Financial Markets and Institutions 100 Marks Course Content 1. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4.

Commercial Banks • Understanding the Balance Sheet.6.r. Financial Markets and Institutions by Anthony Saunders. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe. AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7.t. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. . Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8.Tata McGraw -Hill Publication 2. Mutual Funds • Structure & Important regulations W. SEBI Guidelines (available on net) on Mutual funds. Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance.

international cash management. foreign exchange swaps. Capital & Foreign Exchange Markets with reference to New York.4 International Finance 100 Marks Course Content 1. • Foreign Exchange exposure. forward contracts financial futures & Financial swaps. Bretton woods. • Purchasing power parity theory. •Capital Budgeting for international projects. • Balance of Payments theory. transaction & operating. • Exchange trading & position.3. Historical perceptive on exchange rate. Swaps. fluctuating exchange rates . purchasing power parity & Fisher open theorem.2. Offshore banking. modes & mechanism of spot & forward • exchange contracts. Evaluation of Mutual Fund performance etc will be given 3. Options. 3 Theories of exchange rates. • Derivatives Pricing & Analysis. Operations of foreign exchange markets. • Inter war instability. Hong Kong & Singapore. • Demand supply & elasticity in foreign exchange rate determination. Portfolio Management.  Syndication. foreign exchange arithmetic. International Money. Financial Aspects of International Negotiations. international asset pricing theories. •Currency options fixed income analysis & interest rate options. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. London Tokyo. fixed exchange rates. Gold Standard. 2. Fundamental equilibrium relationships covered interest parity.

• International capital -flows & shocks. 4. Euro-dollars. •.case for fixed or fluctuating exchange rates. history & status.Avadhani Foreign exchange Management . • International debt problem . The changing nature of world money. Innovative International Financial Products.R U. 2. • The rise of private world money. International Finance . European Currency Unit. Euro-currencies. . • International liquidity & SDRs.its origin. : 1.. • C. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text. their mechanics & impact.

3. Statutory regulations under Companies Act.Taxation aspects of restructuring. De-mergers etc. SEBI Regulations Listing agreements allied bodies Vis. Doctrine of due diligence 8. Leveraged buy-outs 7. Viz Mergers Acquisitions. Spin-off etc. Need for restructuring 2. 6.Vis Compliance therewith. Valuation of business brands.5 Mergers. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Valuation – Copeland 2. Valuation .Cases Studies of specific instances of Mergers. Stump Sates De Take overs. 3. mergers etc. 4. intangible assets etc.a. Amalgamation. and implications thereof Vis. Other implications of take-overs mergers etc 9. Various forms of Restructuring.2.Damodaran .A-Vis strategic. Reference Text : 1. human resource capital. 5.

Concept of CML (Capital Market Line). EFFICIENT MARKET HYPOTHESIS (EMH): . 6. • Random walk theory • Weak. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory .2. Risk Free rate.6 Security Analysis And Portfolio Management 100 Marks Course content 1. Meaning of Efficient Frontier / Set. Sorrowing and Lending rates. Measuring of Covariance definition and Simple Numerical Example.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. • Diversification of Risk. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration. Systematic and Unsystematic risk 2. Risk And Return • Simple determination of stock market price using time value of money . Concept l Market Portfolio. • Co-movement of two Assets returns. • Slope of security Market Line (SML) • Properties of any asset on the line.Introduction. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem.FINANCE ELECTIVES 3. for a single stock Expected Return. 5. Concept of probability Distribution of Returns.simple one period and multi period case. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH . 4. Correlation Coefficient • Two asset portfolio case. Variance of Return. • Return on common stock under uncertainty. • Slope of security market Line (SML) • Properties of any asset on the line. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. Monday Effect 3. Marches Model : Objectives Function and Constraints. January Effect.

• Wastage Control.2. • Energy Audit. Objective Based Costing 6. • Control of Total Distribution Cost & Supply Cost • Cost Reduction. Strategic Cost Management — Dr.Reference Text: 1. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan. • Business Process Re-engineering. Girish Jakhotiya . Activity Based Costing • Target Costing 4. • Total Quality Management. • Product Life Cycle Costing etc. Strategic Cost-Benefit Analysis of different business restricting propositions. strategic advantages & long-term perspective of cost Management. 8. with reference to strategic: assessment of cost & managerial performances. Entrepreneurial approach to cost Management. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. • Total Productive Maintenance. 3. • Disposal Management. Securities Analysis and Portfolio Management. Prentice Hall of India (1995) 2.7 Strategic Cost Management 100 Marks Course Content 1. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. Balance Score Card Concept 7. Govindaraja 2. with reference to core competencies. Reference Text : 1. 9. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. Value Chain Analysis & Long Term Cost Management 5. Strategic Financial Management — Dr. Cost Audit & Management Audi under companies Act. 2.

4. Stamp Duty. Tax Planning through Specific. 2. 33Ac.Singhar. etc. Cross. Illustrative List of Sections 2gB). Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct. Study of Specific Sections 3.) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. Developing and Underdeveloped Economics Corporate Tax Planning 1. 11.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) . Company as Taxable Entity — Distinguishing Features. 3. 72 A. 5. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. Modvat Ociroi. 9. 115-o: 801 A: 79. Excise. 40 ‘ 47 A (To be updated with Annual Finance Act) 4. 115JA. 7. Indirect. 2. 2(18).) 8. I0. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7.2. Taxation of Foreign Company (Brief Overview) 6. 8. Sales Tax.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1.3. when compared with other Taxable Entities. 6. Planning of Corporate indirect taxes (including Customs. etc. 73 Exp. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed.

Introduction to insurance 12. Year 2002. Introduction to Banking. Fund management in insurance sector 15.9 Banking and Insurance 100 Marks Course content 1. 2. Cooperative bankis. Regulation and reforms in Indian insurance sector Reference Text: 1. 4 5. Growth and Development iii Insurance in India 13. Regulatory role of RBI and its monetary policy 9. Year 2001. Chichesler/John Wiley!2004. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel. Assets liability management in tanks 8. Role of banks in an economy 3. 7. 3. Range of products and services of insurance 14. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara. growth and development of banking in India 4. Special Issues in Indian banking sector • Narasimham comm. Opening up of sector in India and challenges 16. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. RRBs and rural banking in India 10. Risk management In Banks 7.3.2. Treasury and funds management In banks 6. 6. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander.Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Netherland / kluwer Law in /2004 Banking Supervision . Study of bank balance sheet and profit and loss account 5. . Rao. Structure. 2.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11.

Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. 2. Strategic Business Management and Banking. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3. Australia / South. Directional Strategies (A naked Call/Put/Bull Call/Spread etc. Commercial Banking The Management of Risk. Basic Option strategies Trading 1..LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options .10 Derivatives and Risk Management 100 Marks Course Content 1. By Sarkar A N.8. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO.2. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1.Western/2001. New Delhi/Deep & Deep / 2005 3. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2. Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3.2nd By Frster Donald R/Gup Benton E/ Kotan James W. 9.

Rendleman . C Hull 2. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. Future & other Derivatives – by John. j. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model.Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. •Elasticity (Beta ) of an option in the CAPM framework. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. A handout on trading strategies will be given to the students. Applied Derivatives – Richard . Interpreting the B & s formula 2. 4. 5. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. Options. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) .

• Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. convexity. Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. Currency yield. duration. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance. AMC’s Reputation etc Actual Performance of Indian MF. • Government bonds & Corporate bonus (Credit Rating. (Returns delivered by Indian Mutual Funds) .r.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM. Default Risk) MUTUAL FUNDS • Structure & important regulations w. Treyner.2. zero coupon yield) Term Structure & Theories Behind term’.t. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential. Effect o Globalization (Fed Watching ) etc.3.

Role of Banks & Private Banking • Environment. Monitor & Review • DEC Of Interpersonal Negotiation. time Mgmt. closing etc. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. • Case Studies Reference Text: ICICI Notes on Wealth Management . • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle.

12 Quantitative Models In Finance 50 Marks Course Content – 1.2. • Opportunity cost . 11. • Cost Volume . Capacity Utilization and Contribution Margin.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . 14. Profit Measurement through Statistical Copulating.Work Analysis. Volume . Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. Linear Programming and Accounting Information Model.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis. Reports.3.An Application of Mathematical Programming.Cost Analysis . 3. 8 Controlling Inventory . Cost of Control 5. • Probabilities Profit Budgets. Mode? or Human Resources Utilization. 12.The Multiple Regression Analysis Approach.Cost Analysis The Multiple Regression Analysis Approach. 13. 2.An Application of Mathematical Programming . • Prom Measurement through Statistical Correlating. Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. Evaluation of Training Expenses 6. Opportunity cost . 15. • Capacity Utilization and Conduction Margin. • PERT-Cost. • Volume . Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. Productivity Costing and Management. Application of Learning Curve Models to Profit Planning. 10. 9. Profit planning and budgeting • Break. • Forecasting and Measuring wit Correlation Analysis. Application of Probability to Cost Control.A Practical Approach.

Even analysis. • Controlling inventory . Cost Volume . Probabilities Profit Budgets. Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization. • Multiple Product Costing and Multiple Correlating Analysis.A Practical Approach • Application of Probability to Cost Control. • Linear Programming and Accounting Information Model. PERT-Cost. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. Reports. 6.5. Practices and accounting frauds .Work Analysis.Profit Analysis Under Conditions of Uncertainty Budgeting with Net .Even Analysis and Linear Programming Application of Curvy-Linear Break . Profit Planning And Budgeting • • • • • • Break. • Application of L P to Determine Profitability of Products Involving joint Costs. 7. Costing And Pricing • Role of Cost in Pricing Joint Product. • Productivity Costing and Management.

Valuation in Acquisitions 8. Examples of Valuation 3. 4th Edition. Valuation: Measuring and Managing the Value of Companies. 2000. Basics b. Choosing the Right Model d. John Wiley & Sons. Business Analysis and Valuation Using Financial Statements.3. .Valuting Private Companies 6. and Wessels. • Palepu. Loose Ends •d. Healy. 2005. Discounted Cash flow Valuation a. Option Pricing Applications in Valuation 7.2. Approaches to Valuation 2. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. Relative Valuation a. Goedharl. and Bernard. Basics and tests b. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. and CFROI Reference Text : • Koeller. Brand Name Valuation 5. EVA.13 Corporate valuation 100 Marks Course Outline 1. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c. 3rd Cdition. Southwestern Publishing. Value Enhancement DCF.

John Wiley & 1st Edition.• Pereiro. Corporate Finance • Aswath Damodaran. Valuations Sons. Valuation of Companies in Emerging Markets: A Practical Approach. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing . 3. • Analysis of Marketing Costs in terms of Engineered Costs. Jafle. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. Customers Orders etc. 2. 2002. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis. Corporate Finance • Brearly Myers . 3. Channel. Ten Territories. • Ross.2. of Revenue by Products.14 Marketing Finance 50 Marks Course Content 1. Mix and Linear Programming. Westerlield. MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product.

Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4. • Export Marketing and Finance • Financial Incentives.• Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique . • Warehousing decisions • Transportation Decision.Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer. .Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples. • Impact of marketing strategies on organization structure design and consequent financial Implications. Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget .

KS Moorthy • Managing Brand Equity D A Aaker . F.Reference Text: • Marketing Management A Finance Emphasis B K. Roller.Chatterjee • Finance Sense Pasanna Chandra • Marketing Models (Chapter on Pricing) Gary L Lilian.

Fabozzi Frank McGraw Hill International . Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6.15 Fixed Income 100 Marks Course Content 1. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2. Ladder & Bullet Strategy 3. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle. The Hand Book of Fixed Income Securities. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4.3. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet.2.Swaplct Parity 7.

learning organizations. N. managing dynamic processes decision making.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. impact of mergers. Robins Khandwalla.2. P. boundryless organizations. virtual organizations. life cycle. New Delhi. 2. Daft. Tata McGraw Hil. Determinants of organizational structure — strategy. conflict. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3. Swaps : Richard FIavell — John Wiley Publications. OPTIONAL GROUP — Human Resources Management 3. 1992 . Thomson Southwestern 2. network organizations. Organizational design & effectiveness 3. environment and culture 4. technology. organizational design for change and innovation Reference Text : 1. acquisitions & globalization on organizational structures and effectiveness 5. Evolution of organizational theories. power & politics 6. size. P L Organization Theory and Design Current Edition. Organizational design for excellence .3.

McGraw Hill Publication (International Edition) . Competency modeling and mapping 8. Training Audit Reference Text 1. Learning organization 4. (training budget. budget training programmers.Principles of Adult Learning. 7. E-learning and use of technology in training 12. structure of training) 3.3. P. Management Development 14. Nick Blanchard James W Thacker Second edition Pearson Education 3. Training Need assessment.2 Training & Development 100 Marks Course Contents: 1. Introduction to human resource development 2. Employee Training and Development by Raymond A Noe. Overview of Training in Organizations (Role of training. Training Administration. seminar etc 15.3. Traditional training methods 11. Designing Training Modules 9. Effective Training Systems. Planning & Organizing conferences. 3ed. Cost Benefit Analysis and ROI 13. Training evaluation. Implementation of Training 10. Motivation & Performance 5. design training calendar /schedules) 6. Strategies and Practice 2.

IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. . • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. TQM. 3. • Kaizen. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. 4. Role of management and corporate social responsibility. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. France & Britain. 2.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU. • Indian experience. • Suggestion schemes. HR approach. 6. Management of Conflicts as related to IR aria different methods of resolving conflicts. Workers Participation In Management. 5. • Experiences of Germany. 5. • ISO. Gender Equality. • Union recognition. Comprehensive IR model or interalist & externalist approach.Social Welfare • Concepts of economics & social welfare.Growth & development of IR • History & development of 1k  Pie independence  Post independence. • Role of TU • Role of state 4.3.  Post Liberalization. Quality circles.3. 6. Labour welfare in organized sector.

Legal and Ethical Perspectives in PA . Venkata Ratmam C. Gankar. S Dynamics of industrial Relations in India. Competency Description 4. Appraisal Communication 10. M Industrial Relations Conce1nual & Legal Framework.Reference Text 1. Dynamics at Industrial Relations in India. Sharma. Role of Assessors in an Assessment Centre 11. S. Measurement in FA 8. A. Types of competencies---Behavioral and Technical 3. Performance Feedback and Counseling 12. C S & Mamoria. Appraisal Interviews 11. Concepts of competence. Industrial Relations. Competency Levels 5. issues and Problems 4. Himalaya Publishing House 2. Assessment Centre 9. V. Process and Documentation of PA 9. competency at work 2. Designing tools in an Assessment Centre 12. S.Objectives. Conducting and Operating Assessment Centre 10. PA.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Mamoria C S Mamoria. Methods of Performance Appraisal 6. Designing competencies Dictionary 6. Measuring or Mapping Competencies 7. Himalaya Publishing House 3. Himalaya Publishing House 4. Objective pf Performance Management 2. Mamoria.3. Process of Performance Management 3. Feedback Mechanism B) Performance Management 1. & S. Oxford University Press 3. Career Development 13. JD and PA 5. BEI 8. Appraisal forms and formats 7.

A Simulation model for manpower planning. 6. 10.3. Mathematical models anti manpower planning. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. 2. 3. Mathematical models for stall structure evaluation. Demographic and ecological models for manpower planning. Manpower planning as an integrated part of business planning. Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning.Reference Text : • • • Performance Management by Julie Freeman. Manpower forecasting for managerial staff. 8.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. 4. 9. An econometric model for national manpower planning. 4. Management Science and manpower analysis. Integrated Budget for manpower management. 7. Planning careers: Managing career structures and evaluating maintainable career policies. 5. 2. Human Resource Audit 1. 3. setting manpower standard. Quantitative and qualitative approaches to manpower economy. 12. Controlling manpower costs. 11. Developing manpower strategies. Markov Chain models for manpower system. The Pie-requisite for manpower planning. observation. technical labor. questionnaire The HRD .

Gratuity Act 9.V. 2. 6. 5. Workmen’s Compensation Act 7. Minimum Wages Act. Payment of Wages Act. Industrial Dispute Act. 3. 14. 12. Shops & Establishment Act.Rao & Udai Pareek Human Resource Electives 3. Industrial Employment Standing Orders. 11. Human Resource System — T. Human Resource and Audit — T.V. Provident Fund Act & Misc Provision Act. Personnel & human Resource Management — P. Payment of Bonus Act 8. ESI Act.Rao 3. 4. Contract Labour (Regulation & Abolishing) 13.13. MRTU & PULP. 10. Apprenticeship Act Reference Text: Bare Acts .3.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. Subha Rao 2. Score card and writing the HRD Audit report. Factories Act. Reference Text 1.

Arriving the CTC of art employee/candidate — costing elements. Understanding inflation — Neutralization of Inflation — Dearness Allowance. Superannuating. percentile.3. Bonus under Payment of Bonus Act 9. Gratuity. taxability of stock options . Human Resources Philosophy and Approach 101 an Organization 2. Converting Remuneration Survey results Into a Salary Proposal 15. Understanding Elements of Compensation Structure — Fixed . SEBI Guidelines. benchmarking. valuing stock grants. types of Stock Plans. target position. ageing of market data 14. arriving at a comparator. Understanding Provident Find. Making a salary offer to a candidate— understanding salary ranges 13. Understanding income Tax 11. Benefits. designing a salary offer template 12. Equity Compensation Plans—objective of equity compensation.7 Compensation and &Benefits 100 Marks Course Content 1. Types of Variable Pay 10. Compensation /Remuneration place In Reward Strategy 5. Consumer Price Indices . conducting a survey. ESIC.choosing a partner. C. Reward Strategies — Articulating and understanding business context for reward strategies 3. Costing the CTC of each element of Compensation Structure (excluding stock options) 7. understanding median .3. Cash. Variable Pay / Incentives/ Stock Options 6. Elements of Reward Strategy — Understanding Reward Management 4. Retrials and Social Security. Remuneration Survey.

2. Understanding Organizational Roles • OD Intervention theories and methods Large Systems.. Managing Human Resources — Bohlander. Essentials of Organizational Development and Change. Approaches to OD . Subha Rao. Definitions underlying assumptions and values of Organization Development 2. Organization Diagnosis & Diagnostic Models 5. Snefl. Shermn 3. Worley Christopher C. Data Collection & Analysis including Climate Survey 6.. Process of Change 4. .3. Textbook of HRM — P.8 Organizational Development 100 Marks Course Content 1. Action Research 3.Systems Approach. Group and Individual Techniques Reference Text : Cummings Thomas C.Reference Text: 1.

3. issues related: to intelligence testing in personnel selection. factorial validity. and behavioral assessment. Kuder .Recbardson reliability: factors affecting reliability estimates. and norms development. approaches to behavioral assessment behavior observation. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. construct validity. Role of test users. concurrent validity. retest reliability using equivalent form. differential predictors.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. Measurement of intelligence arc general abilities different type of intelligence tests. • Validly : types . Behavioral assessment in personnel selection.. usage of personality tests in personnel selection and critical issues related to personality testing. importance and usages of aptitude tests in personnel selection. scope and limitations in organizational set-up. . • Objectivity in administration and scoring. objective measurement of performance and other job related behaviors. 4. multiple correlation. tetrachoric correlation. Regression Analysis n personnel selection. Factor-analysis. • Reliability : relative reliability and absolute reliability types of reliability . 2.operational and predictive validity. biserial correlation. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5.simple correlation. 6. item difficulty . Validity and Standardization. Ethical and Social considerations in testing in organization. ANOVA. face validity. ia1ues and other behavioral tools and their importance in personnel assessment. Reliability. creativity and tests for measurement of creativity. 3. issues related to systematic observation and judgment in behavioral assessment. Assessment Center approach in personnel selection and performance. split-half reliability. Essential consideration of selecting a test. validating criteria. Psychological tests use. 7. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. Aptitude testing difference between intelligence and aptitude tests. personality testing different types of personality tests. 8. tests o vocational interests. measurement. methods of calculating validity .3.retest reliability using single form. item analysis. 10. different type of aptitude tests. cut-off scores. Fairness and bias in testing. Characteristics of scientific measurement techniques. attitudes. expectancy table.

3. Sharma 3. Knowledge-Creation and Acquisition Processes 7.Voca • Quantitative Techniques in Management – J. Measuring Learning: The Intellectual Capital 8. Why Organizations need to Learn 3. Emerging Business Realities 2. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey.D. K. . Organizational Learning : A Capabilities-Based View 4. Knowledge-based Competition 6.N.Reference Text: • Quantitative Techniques in Management . Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5.10 C Building Learning Organizations 50 Marks Course Content 1.

Leadership styles in stressful & non-stressful situations Reference Text 1. Stress & thought process learning 6. You Can Win — Shiv Khera 3. Notes complied and given by Faculty . D 2. Verbal & non-verbal Indications of stress 9. Assessment of stress 10. Stress & personality 7.3. Stress & conflict 12. Role stress 4. Occupational Stress 3. Nature of stress 2. I’ M Ok-Youre ok — Thomas Harris M. Source of managerial stress 5.11 Stress Management 50 Marks Course Content 1. Stress & motivation 8.3. Stress & management of change 11.

4. Batch Scheduling-models-optimization 14. ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. services. C. Product-Process Technologies 3. processes. Evaluation-Selection of Equipment Requirements its-optimization 5. KANB. manufacturing. Demand Management-models 9.John F Magee 2. Peter j Billington . Production Plans-an overview. Advanced Concepts like JIT. Capacity Planning —models 10. PP & Inventory Control . Aggregate Planning –models-optimization 12. Dennis W. Resource Planning:-models 11. Mc Leavey.types. Batch scheduling-models optimization 13. Agile Manufacturing Reference Text 1. Evolution of Production Systems. Elements of PPC .L.By Seethararma L Narasimhan. GT. FMS. Production Planning —g & Control . Line Balancing-models-optimization 7. Robotics.4. Process-Product Matrix. models 2. CIM. Production Systems-operations.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. types 8. MRP .Optional Group — Operations 3. Jhamb 3.II. Production Planning & Inventory Control .By Samuel Eilon 4. Layout-models-optimization 6.

5. Transportation 4. Barriers to integration 14. Logistic Costing (Activity Based Costing) 11.Basics or Logistics 2. Application of IT in LSCM 7. 2.2 Logistics & Supply Chain Management 100 Marks Course Content 1. Manufacturing Planning & Control . Bony . Integrated Supply Chain Management 13. Warehousing 5.C. SCM by Rahul Altekar Logistics Management by S.Forecasting 3. Logistics Organization 9. inventory Planning I Inventory Control 8.Saha’ . Outsourcing Reference Text : 1. Basics of Supply Chain Management 12. Why bark.Ailawadi & Rakesh Singh Logistics Management by K. Jacobs 3. DRPIMRP 6. 3.Shdhara Bhat Supply Chain Management .. Logistics Measurement 10.4.By Vollman . 4.

4) Purchasing and Procurement Activities under Materials Management. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management.3 Materials Management 100 Marks Course Content 1) Materials Management an overview a) Introduction. g) Organization based on Commodities.procedures and practices b) Objectives. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments .4. under risk. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. policies . g) Exponential Smoothing 3) Purchasing a) Purchasing principles.3. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. h) Organization based on Location. e) Past Consumption Analysis Technique f) Moving Average method. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). d) Elements of procurement cycle. scope. and under uncertainty. responsibility and limitations c) Sources of supply and Supplier selection.

g) Custom tariff h) Custom clearance. b) Types of stores and benefits of scientific storekeeping. a) International commercial terms. 9) Materials receipt and stores a) Introduction and functions of scientific store management. d) Typical layout plans e) Storing practices and identification of materials. c) How is au Indian standard evolved d) Advantages of Standardization. f) Types of L/Cs. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. e) Classification on the basis of usability of materials. c) Categories of importers d) Identification of foreign sources.e) Purchase versus lease. (b) import procedures and documentation. h) Issue control 10) Codification a) Introduction b) Benefits of codification. g) Preservation of stores. I) Types of inventories. i) Bill of Landing und ether documents. 8) Internal assessment test / projects and presentations. f) Role of Purchasing Committees/ Purchase Managers. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions . 7) Classification of Materials a) Introduction and objectives of classification. d) Systems of codification e) Colour coding. c) stages of scientific codification. e) Payment terms including Letter of credit. c) Store location and layout. b) Basis of classification. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. I) Centralization and Decentralization of stores. 6) International procurement -imports.

Reference Text 11.Gopalkrishnan and M. New Delhi). Pune). TCM an Cases Dy AK. New Delhi) 2004 Fifth Edition. 2. 14) Computers in Materials Management a) Steps in computerization. Materials and Logistics Management By Prof. Datta tr-rentce-Hah iLua. Purchasing and Materials Management By N. 4 5.C. d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. New Delhi). 1) Process of Verification. 3. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. Gopalknishnan (Tata McGraw Hill. .Nair (Vikas Publishing House. 6. Material Management-Procedures. o) Database for Materials Management Systems. e) Perpetual Verification. L. e) Benefits of Computerization. New Delhi). Materials Management —An Integrated approach By P. d) Management reports on Materials.12) Obsolete. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. c) Activities of Materials Management covered by Computerization. Purchasing and Materials Management By P.K. Sundresan (Prentice Hall of India. New Delhi). Jhamb (Everest Publishing House. Surplus and Scrap Management a) Definition b) Need for Scrap yard c) Identification and control. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification.

line. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. push vs pull. speed Process Choice Business Implication of process choice — project. 3. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. 4.4 Technology Management Including Manufacturing Strategy 100 Marks Course Content 1. jobbing.3. 5. batch. . 8. 6. line related Technology Strategy — flexibility. quality.4. 7. reliability. continuous Hybrid processes — batch related. not Manufacturing-specific.

l4. Focused manufacturing and Group Technology Principles and concepts Methodology Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . 12.9. 15.Acquilano . inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just.in Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 10. 13. 16. 11. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality.

External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2. 8.4. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams. 7. 3. 4. 5. 6. . choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group.3.5 Business Process Re-engineering & Benchmarking 100 Marks Course Content 1. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. 9.

4. TOO Toots — Management 5.Dr Shrinivas Gondhalekar. Chroniel of a Quality Detective . Getting the employee involved in above 4. T. 5-S Principles e.3.Taichi Dhno• Kaizen Masaki Imai 2.By Gopal Kanji. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems .Principles of Japanese manufacturing 2.7 World Class Manufacturing Practices 100 Marks Course content: 1. Combo Kaizon. T Q M Process . Total productivity through such practices a. S. Problem solving tools such as a. in) Total Production Maintenance . Mike Asher 5. Poyal Sheth 3. Publications of JMAM.By Robed L Flood 4. Housekeeping 3.M E.D d. Beyond T 0 M . viz 6.P. c.. Kaizen b.M. TOO Tools — problem solving b. ifl5-S.

Milk run. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain. c) A framework for network design decisions d) Models for facility location and capacity allocation.3. Cross-docking. transshipment . h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) Push.8 Advanced Supply Chain Management 100 Marks Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. e) Making network design decisions in practice. Pull and Push-Putt systems c) Demand driven strategies. c) Process view of a supply chain. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. b) Factors influencing distribution network design. e) Competitive Supply Chain Strategies. f) Achieving strategic fit. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems.business) e) Distribution strategic. 2) Network design in the Supply Chain. (E -. a) The role of network design in-the supply chain. d) Distribution network in practice. c) Design option for distribution network. b) Factors influencing network design decisions.4. Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. Direct shipment. d) The importance of supply chain flows.

c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. Types of and issues In Distribution Integration. 9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. Elements and benefits of JIT systems. f) Overcoming limitations of VMI 13) Customer Value and SCM. price and brand. 8) Strategic Alliances a) Introduction b) A framework for strategic alliances. Advantages and disadvantages of RSP. c) International versus Regional products. human resources.7) International assessment test/ projects and presentations. e) implications and benefits of mass customization f) SCM for mass customization. characteristics of mass customization. d) E-procurement e) A framework of E-procurement. Value-added services Relationships and experiences. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. Benefits. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP.Cultural differences/ infrastructure/ performance expectation and evaluation. c) A framework for Buy / Make decisions. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. a) Introduction b) The dimensions of Customer Value. c) Conformance to requirements. e) Regional differences in Logistics. product election. d) Strategic pricing . Issues and steps in RSP implementation. Requirements of RSP. Inventory ownership In RSP. d) Local autonomy versus central control. g) Distribution Integration. Information systems availability. b) Risks and advantage of International supply chain. d) Mass customization. challenges and limitations of VMI. c) Vendor Managed Inventory (VMI) d) VMI Business Model. e) Steps in setting up VMI.

13) Customer Value and SCM. transportation and logistics laws and regulations. product election. Supply Chain Management-Strategy. New Delhi) .. Relationships and experiences. c) Conformance to requirements. copyrights. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. Aitekar çPrealce all India. a) Introduction b) The dimensions of Customer Value. Note: All the above topics need to he supplemented by case studies. trade regulation. government procurement regulations. price and brand. Supply Chain Management Concepts and Cases By Ranul V.. d) Confidentiality and proprietary information. environmental laws. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. c) International practices. Reference Text : 1. patents. Value-added Services. New Delhi) 2. trademark laws.

Machinery Handbook . 50 Marks Course Content 1. Transportation mix in Economy 6. Transportation Modes I Attributes 5.9 Material Handling and Transportation.3. Gopalakr-ishnan Stores inventory Control — KS. Menon.4. Containerization 4. Palletisation 3. 20 Principles o( Material Handling 2. Reference Text • • • Integrated Material Management — P. Total cost concept in Material Handling and Transportation.

3.10 New product development and concurrent Engineering 50 Marks Course content: 1. 5. Successful pilot run and production sing Reference Text 1. Operations and Industrial Management . Applications of VANE at design stage.4. Time bound Research and development and prototype manufacturing 3.Chase — Jacobs -Acquilanc . Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3. Defining for business goals 2. Operations Management for Completive Advantage .Donald Delmar 2. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4.

L.4.3.R.S. P. Handbook of industrial Engineering & Management — Ireson.O.id Grand Ii Quality Detectives — Dr. I. Ergonomics — Definition and applications 7. Gondhalekar & Payal Shetty. 6.11 Industrial Engineering Applications and Management 100 Marks Course content 1. 3. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering . book of industrial Engineering Standards. V C a.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. Pre determined methods & time systems (PMTS) & application of low cost automation. Industrial Engineering definition & applications 2.Q.Shone K J. Industrial Engineering and productivity 4. .

Rational Unified Process. Preparing Test Data and Test Cases. COCOMO.methods of software estimation such as Line of Code. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML. Various types of tests such as Black box v/s White box. Spiral.UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow. document the requirements. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing.various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software .5.Optional Group— Information Technology 3.1 Software Engineering . Quality assurance of software at each phase in the lifecycle. overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Function Point. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements . load tests etc Use of Use Cases for functional testing. Functional test! Code reviews Stress tests. Prototyping. by Rambaugh Software Metrics .

Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. Doanid Leach. HTTP. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). FTP. . the internet Protocol.2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. Databases for data warehousing and other specialized applications • Software Development Platforms. email Protocols. Aiticd Malino .5. other mobile devices.S. Godbole A. Storage Area Networks (SAN) . Steven Holzner — Visual Basic S Programming 3.popular server technologies such as the Intel. devices for backup etc o Server Technology platforms .Digital Principles and Applications. Laptops. . etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP.• • Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA 3.Windows Unix. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. o Web Platforms —various protocols used for the internet. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . — Operating systems 2.

Application overview of supply chain solution. Steps in building a data warehouse — Extraction.6. reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. Various models and algorithms for mining. Healthcare etc. modules of a CRM product and what they do — such as sales force automation. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. technologies available for building such portals. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining. Transformation and Loading (Eli. forecasting. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. benefits to an organization. Types of Knowledge. Web content and other understructure content. technology tools used for data mining • Knowledge Management .Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration .3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. and SCM products .Functional view of business processes and how they are integrated sing an ERP. difference between data warehouse and a conventional Database.3. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals. Capturing storing.Need for KM.Concepts of an enterprises portal. Data warehousing products. Benefits of ERR • Supply Chain Management — Need for Supply chain integration. • Enterprises Applications integration. CRM. • Enterprise Resource Planning (ERP) .

3. Steven Holzner — Visual Basic S Programming 3. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms . o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). Aiticd Malino . HTTP. — Operating systems 2. .S. Laptops. devices for backup etc o Server Technology platforms . email Protocols. the internet Protocol. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1. Storage Area Networks (SAN) . . Databases for data warehousing and other specialized applications • Software Development Platforms.Windows Unix. o Web Platforms —various protocols used for the internet.5. Godbole A. Doanid Leach. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. FTP.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop.popular server technologies such as the Intel.Digital Principles and Applications. other mobile devices.

Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject .Systems – Electives : 3.5 . Talent management Licensing costs & Intellectual property rights. • Challenges for these businesses in the domestic and International markets such as Business Development. Set up & Infrastructure Costs.growth. Pricing. Customer Contract Management and SLAs . managing Innovation legal Issues.— Prof Pradeep Pendse Managing IT Infrastructure — TMI . key players.6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries . forecast trends. commerce and pure play ‘e’ models. e-commerce. Mergers and Acquisitions . e-business. reasons for their success etc • Study of various business models Including onsite/shoring.

5.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.0/4.3.

including spam. Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text .5.3.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control .

IT Architecture Application Architecture etc • What is a Pattern ? Application to software design.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view.5.• • • • • • IT Security Governance Institute (ITGI) BS. . 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security Database Security Network and communication security Business Continuity Management 3. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. Information Architecture. . The engineering view. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture.

1 Management Control System — UA 100 Marks Course content: 1.Internal Audit Government Cost Audit .Audit .Efficiency Audit . Control of R & D Project Control . Financial goal setting .Fourth Semester 4.Sensitivity Analysis Developing financial goals along organizational hierarchy .Analysis of Incremental ROI . 2. Mechanics of determining profit objectives of profit centers . 3. Management Audit. Financial Reporting to Management Under conditions of price level change Objective and methodology . CONTROL IN SPECIAL SECTORS : Scrap Control . ORGANIZATIONAL GROWTH Responsibility centers and profit centers .Administrative Cost Control .Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets . 4.Second Year .identification and creation of profit centers. profit centers as a control system De-Centralization and profit centers.Problems of growth and corporate control.problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company .

2. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . 4. Attitude. Application MCS in Public Sector Service Organization & Proprietary Organizations Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw.2 Business Ethics Corporate Governance Course Content : 1. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3. Evolution of through ethics in business — Culture and ethics — overview of ethics system. Ghosh (Prentice Hall India) 4. Social responsibility of business — Ethical aspects of corporate policy. Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text . Measurement of Assets Employee .Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N.Basic framework of Normative ethics Ethics and decision — Making.5. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5.

Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business. 3) Quick . advantages Entrepreneur 1) Nature and Development of Entrepreneurship. Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar What is Ethical in Ethics by John Henderson 4. Incubation Program .1. 3. 4. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels. 3. Entrepreneurship and Enterprise .start Routes to establish an Enterprises (Franchising. Gender Issues in Entrepreneurship. 2.

Entrepreneurship Development in India – By Biswanath Ghosh 5. Pearson Education Australia . aV 0. Entrepreneurship Management – By P. By J. Service processes — managing service encounter 8. Greniler (2006). 3’d Ed. P . J. M. Saboo 3. Service delivery system. and F. 4. McGraw H1I 2.New Venture expansion – strategies and issues Reference Text 1. New service development 5. Literature Published by Support Institutions. Services marketing mix decisions 6. V. Zeithami. C. Collins. Lovelock C . Services Marketing : An Asia-Pacific and Australian Perspective. Managing people in service organizations Reference Text 1. Introduction — Nature of services 2. Beyond Entrepreneurship – By James C.. Market positioning 3. Services Marketing . Bitner. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4.Patterson. Walker (2004). William C. Customer satisfaction and service quality 9.Dynamics of Entrepreneurial – By Vasant Desai 4. Singh.4 Services Management 100 marks Course content: 1. N. Managing service profit cha 11. 4h Ed. Customer complaints and service recovery 10. Lazier 2. Managing demand. Managing customer relationships 12. capacity and service assets 7.

organizing. Pandey : Environmental Management (Vikas) Y. K. 3. Oberoi : Environment Emplaned (Excel) N. Implementing and controlling agency. Saxena & N. Environment Quality Management . P) Act.Broad outline of National Environment – policy Definition of Environment with particular reference to management. ISO 1400 EMS Certification Major Legislation like air (P & C. 7. Oberoi : Environmental Management (Excel Books) . Significance of environment management . N. Managerial aspects involved in Environment management. Act 1986 Wild life Protection Act etc. 5 6. directing. 2.5 Environmental Management 100 Marks Course content : 1. Water (P & C. Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. Environment Protection. 4. K.4. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning.Overview of the role and responsibility of the industries Total Quality Environment Management. P) Act. K. Environmental Issues relevant to India.

Brain Storming . piece rate and time saved based systems. its applicability. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. 12. Use in Creative problem solving with practical applications Ergonomics .Hawthorne experiment.Relationship with total quality Management objectives . Profit Sharing Systems. Scatter diagrams. Work Measurement . 2. Sumath’s Total Productivity Model. application in different functional areas. Pro. 10. Approach to Productivity improvement . Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). Design of work station.use in solving chronic problems Organizing for quality Circles.determined motion time systems .Electives 4. Job Evaluation . Evaluation and implementation Phases. barriers to its application. Measurement of Productivity .application in manufacturing and service industries.Objectives and need for job evaluation. wage structure and Modern approach through multi skilling Wage Incentives .point crime and lob classification. seven tools-Pareto Analysis. Relation between job evaluation. methods .kedner – Trgre Problem Analysis decision Analysis and Potential Analysis. 7.the concept of learning curve. Muri). 4. determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques .partial. 3.time study. . quantitative estimation and implication of the learning curve. 11.objectives. principles of motion economy. Whole Brain Thinking Normal Group Techniques. Practical application for product and process development and cost reduction. 9. Scanlon Plan. practical applications in industry.Functional Analysis . 5. 6. method of implementation of Quality Circles Creativity Based Techniques . MUra. Structure. Brain Storming.applicability and limitations. design of workplace to suit the human being use of anthropometric data.Financial Motivation techniques.Concepts.6 Productivity Techniques 100 Marks Course content: 1. work sampling. concept of Productivity . techniques . Multi factor and Total Factor-Models.Classic ILO approach. 8. Value Analysis and Value engineering . Learning Curves . lmai’s KAIZEN approach elimination of 3 M’s (Muda. Quality Circles . effect of environment of productivity . Process observations.

6 Total Quality Management 100 Marks Course content: 1. P. R. process capability studies 11.Reference Text 1. Contributions of Japanese pioneers Ishikawa. Basics of stamping & reliability. TQM in this Service By R. Juran. 3. 6. quality circles 10. Total Quality — By Institute of Directors . Felgenhaum. 2. Shigeo Shingo 4. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . Quality Management in services — the SERVQUAL Model Reference Text 1. Introduction and evaluation of quality movement 2. Crosby 3. Contributions of Shewhart. Taguchi. 5. Productivity Techniques — P. Deming. S.Lakhe 2. Quality improvement and Total Employee Involvement 8. Quality tools and techniques 7. Statistical quality control basics.Stastical process control.R. 12. JIT manufacturing and Lean manufacturing through waste elimination 9. Cost of quality — Juran / crossby. Taichi Ohno. Murthy. Six Sigma tools.CMM / PCMM 13.

4. Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report.3. 2. 7. Selection of location & site of the project — Factors affecting location . 4) Materials Management in Project Planning — Procurement— storage — disposal.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project.Proc-ct Management Professional . Financing of the Project :.Study Guide .policies of Central — Stale Government towards location— Legal aspects of project management. PMP . Introduction Concept of Project Management. 5). 3. Quantitative Aspects of projects . 1. 6. 100 TOM Fools — By Mike Asher.6 Project Management 100 Marks Course cement: . Role of Consultants in Project Management. Scope & coverage. Gopal Kanji Beyond TOM — By P L Flood 4. Project Function in an organization— Layout of Project Department.Source of Finance — Cost implications thereat Financial Institutions. Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows.By Kimi Heidma . Guidelines for funding Risk Analyst5 — Sensitivity Analysis. Computer Applications : Selection of software packages for application to project management - Reference Text 1.

2 3. Mattoo Project Management .Sy P Gopalakrishnan. F Ramamoorthy Project Management’ . Choudhary Text Book of Project Management . 4. 5.3y Prasanna Chandra Project Appraisal By P K.By Vasant Desai .By S. 6. V. Project Management .

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