First Year First Semester 1.1. Perspective Management—5o marks Course Content 1. Introduction to Management — Science.

Theory & Practice, environment of Management, Managers & Entrepreneurs . Managerial Roles & Skill , Manager’s Social & Ethical Responsibilities. 2. 3. 4. 5. Planning — Role. Need for planning, Types of planning, Levels of planning Corporate Planning & Long Range Planning Organizing — Nature, Types of organizations. Designing Organization structure, Delegation and Autonomy Leadership & Management - Role of Committees &, Group Decision Making in Management, Organizational Communication. Management of Change Control Process &- Techniques. Use of Information Technology for Controlling

Reference Text 1. 2. 3. 4. 5. 6. 7. Management.- A Competency building approach -- Hollc Reiger Jackson / Slocum Principles of Management— Davar Good to Great — Jim Collins Stoner. Freeman & Guibert: Management (Prentice Hall India) ‘V’.S .P Rao & V Hari Krisna : Management Text & Cases (Excel Books). Heinz Weinen : Management (Tata McGraw Hill) Certo : Modem Management. (Prentice Hall India)

1.2. Financial Accounting 100 marks Course Content 1. 2. 3. . 4. 5. 6. 7. 8. 9. 10. Introduction to Accounting : Concept and necessity of Accounting An Overview of Income Statement and Balance Sheet. Introduction and Meaning of GAAP; Concepts of Accounting: Impact of Accounting Concepts on Income Statement and Balance Sheet. Accounting Mechanics: Process leading to preparation of Trial Balance arid Financial Statements; Preparation of Financial Statements with Adjustment Entries Revenue Recognition and Measurement: Capital and Revenue Items: Treatment of I? & D Expenses. Preproduction Cost, Deferred Revenue Expenditure etc. Fixed Assets and Depreciation Accounting. Evaluation and Accounting or inventory Preparation and Complete Understanding of Corporate Financial Statements : ‘T ’Form and Vertical Form of Financial Statements Important Accounting Standard Corporate Financial Reporting — Analysis of Interpretation thereof with reference Ratio Analysis. Fund Flow, Cash Flow. Inflation Accounting

11. Ethic Issue in Accounting . Reference text: 1. Financial Accounting. Text & Case. Daardon & Bhattacharya 2 .Financial Accounting (or Managers — T P Ghosh 3. Financial Accounting — Reporting & Analysis— 50cc & Diamond \ 4 Financial Accounting. R Narayanaswamy 5. Full Text of Indian Accounting standard — Taxman Publication

1.3 Managerial Economics Course Content a) The Meaning scope & Method of Managerial Economics b) Economics Concepts relevant to Business, Demand & supply, Production, Distribution Consumption & Consumption Function, Cost, Price, Competition, Monopoly, Profit, Optimization Margin & Average, Elasticity, Macro Analysis. c) Cost & Productions Analysis, Cost Concepts, Short Term and long Term, Cost Output Relationship, Cost Multiple Products, Economics of Scale Production Functions, Cost & Profit Forecasting, Breakeven Analysis. d) Cost & Production Analysis, Cost concepts, Short Term and Long Term, Output Relationship, Cost of Multiple Products, Economies of scale production Functions. Cost & Profit Forecasting, Breakeven Analysis. e) Market Analysis, Competition, Kinds of Competitive, Situations, Oligopoly and Monopoly, Measuring Concentrating of Economic Power. f)Pricing Decisions, Polities & Practices, Pricing & Output Decisions under Perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. g) Profit Management Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies on Profit, Maximization , Profit & Control, Profit Planning & Control. h)Capital Budgeting , Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital, Appraising of Profitability of a Project, Risk & Uncertainty, Economics & Probability Analysis. i) Macro Economics and Business. Business Cycle & Business Policies. Economic Indication. Forecasting for Business, Input-Output Analysis. Reference Text 1. 2. 3. 4. 5. Managerial Economics – Joel Dean Managerial economics : Concepts & Cases – Mote, Paul & Gupta Fundamentals of managerial Economics – James Pappas & Mark Hershey Managerial Economics- Milton Spencer & Louis Sigleman. Economics - Samuelson

Chary Product3on and operation Management .1. 4. 5. 2. Operations Management 100 Marks Course Content a) Introduction I Operations Strategy I Competitive Advantage I Time Based Competition b) Product Decision and Analysis Product Development C) Process Selection I Process Design I Process Analysis d) Facility Location e)Facility Layout f) Capacity Planning I Capacity Decisions I Waiting Lines g) Aggregate Pinning h) Basics of MRP I ERP i) Basics or Scheduling j) Basics of Project Management k) Basics of Work Study/Job Design /Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmental Management and SO 14000/9000 n) Value Engineering & Analysis Reference text 1. S. 8. Chary Production & Operations Management -James.By Chunawalla Patel Production & operation Management — Kanishka Sedi — Oxford Production & operation Management — RC Manocha Production & operation Management . 6. 7. Production & Operations Management -S. 3. Ditworth Modern Production Management z6Y E. 9. B. Production and Operations Management -By Norman Gaither Theory and problem in Production and operations Management -By S N.4. BUFF!. N.Muhlemann .

Sources of Value. role dynamics. cross functional and self directed teams. technology. M. leadership styles and effectives contemporary issues in leadership. Group Behavior and Group Dynamics : Work groups formal and informal Groups and stages of group development. Theories of Motivation and their Applications for Behavioral Change. 4. 7. Personality Types . 3. Nature and scope of Organizational Behavior and its relevance to Organizational Effectiveness and Contemporary Issues Personality : Meaning and Determinants of Personality . Attitude and Behavior. Organizational Design : Structure. Organization Development : Organizational change and culture. Attitude and Values on Work Performance. Leadership : Concepts and skill of leadership. 2. role conflicts and stress organizational conflicts. Attitude and Value .5 Organization behavior 100 marks Course Content 1. Team Roles. leadership and management roles. Organizational culture and climate. Prasad (Sultan Chand) .. Effect of Values on Attitudes and Behavior. environment of organization : Organizational Roles : Concepts of roles . : Concepts of Groups and Dynamics Group conflicts and group decision making. Effect of perception on Individual Decision-Making. contemporary issues relating to business situations process of change and Organizational Development. Reference Text 1.: Perceptual Processes. polities at workplace. tactics and strategies. Effects of Perception. 6. Assessment of personality Traits for Increasing Self Awareness. Power and Polities sourced and uses of power.1. 2. 8. Environment. 5. size. 4. Perception. Team Effectiveness : High performing teams. Motivation Concepts : Motives. 3. Introduction to OB : Origin.Process of Personality Formation. Understanding Organizational Behavior – Udai Pareek Organizational Behavior – Stephen Robbins Organizational Behavior – Fred Luthans Organizational Behavior – L.

Axiomatic Approach .Frequency Distribution .Measures of Dispersion .Elements of Integration & Differentiation 11. Un1orm 5. Chi-Sqare And Variance ratio (F) Distribution 6.From Random Samples . Business Mathematics 100 Marks Course Content 1.Bayes’ Theorem . Elementary Statistical Distributions .Negative Exponential. Variance .Measures of Central Tendency . Basic Statistical Concepts Summarisation of Data . Elements of Determinants 12.Test goodness-of fit 8. Sampling distributions . Normal. Test of Hypothesis . Hypergeometric .Tests for specified values of Mean.Chebysehelf’s Lemma 4.Relative Dispersion. Proportion & Vanance 7.Marginal & Conditional Probability .6.1.Binomial. Statistical Estimation Point & !interval estimation & confidence Interval for Mean. Skewness 3.One-way & Two-way Classification (for Equal Class) 10.Etemonts of Matrix algebra . Student’s.Standard Normal (3). Proportion & Standard Deviation Testing equality of two Means. Elementary Probability Theory: . Poisson. Proportion.Spearman’s rank Correlation . Simple Correlation & Regression/Multiple Correlation & Regression .Relative Frequency Approach . Proportion & Standard Deviation . 2.For Mean.Independence/Dependence of Events .Subjective Probability .

D. B. 5 6. 7. 8.S.C. Siegel Statistics for Business with Computer applications — Edward Minieka & Z.Schefler Practical Business Statistics —‘Andrew F. Reference Text 1. Marehas An Introduction to statistical methods — C. Statistics for Management — Richard L Levin Statistics a fresh approach— D. Gupta & Vyay Gupta c’J’kas) P. 2. 3.The teaching of the subject is to be integrated with widely available software as Excel should rise Excel to solve the problems given as assignments. 9 10.H. Bhardway: Business Statistics(Excel Books) Sharma Business Statistics (Pearson) Ben: Statistics for Management (TMH) . 4.Sanders Statistics concepts & applications — H.Kurzeja Basic Statistics for Business & Economics — Mason.

6. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson The Sever. various options for Networking for a business — Dial Up. 6. Historical Perspective of Computer and Information Technology How a Computer works — Hardware and Software components and their characteristics from a user/buyers perspective Basics of Networking — Need for.1. e-Business. Leased tines.copper . 2. This course will locus on conceptual knowledge about IT. 1. 4. email.fiber optic etc Basics of Internet — how internet works — Familiarity with various components of the Internet — Browser. 7. DSL Lines. 2. H. FTP. VSAT. 9. Blogs. 8. Journal of Marketing . DNS Server. 3.7 Information Technology for Management 50 Marks Course Content Basic in skills: such a use of MS-Office and other office automation tools should be covered during the foundation week. D. Web Server. Steps to Nirvana: Strategic insights into e-Business transformation : Mohanbir Sawhney Competitive Strategy by Michael Porter Knowledge Management by Ganesh Natarajan and Sandhya Shekhar Business @ The Speed of Thought by Bill Gates Tech Venture: New Rules on Value and Profit from Silicon Valley by Mohanbir Sahwney Alex Leon & Mathews Leon: Introduction to computers (Vikas) Rajaraman: Introduction to Information Technology (Prentice Hall India) Sanders. Knowledge management etc 4. Data Warehousing and Business Intelligence. Components of networks. : Computers in Business: An Introduction (McGraw Hill) Articles from HBR. 10. satellite . SCM. Voice over Internet Impact of IT on business and society Role of IT Overview of concepts such as ERP. 5. Reference Text 1. LAN/WAN/MAN. 3. CRM. e-commerce. Search Engine -‘Applications of Internet— ‘Websites. 5. Various medium for communication — terrestrial.

N. & Bingham. S. 12. (1905) The mangers good study guide The Open University Drew. (2000) Developing essential study skills. 9. (2003) The study skills handbook — 2nd Ed Macmillan Payne. 8. 4. Vilanilam : More effective Communication(Sage) Mohan Developing Communication Skills(MacMillan) . Cottrell. (1990) The good study guide The Open University Giles. & Buzan. (2000) The Mind Map Book BBC Books Svantesson. Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its Impact on Office Procedures and Automation. 5.8.1. Kogan Page Theosarus — MerrUium — Oxford Sen : Communication Skills (Prentice Hall India) J . (2002) How to study: a shod introduction Sage Northledge. 3. 10. Financial Times Prentice Hall Turner. J. Reference Text 1. 6. T. K & Hedge. Communication Skills 100 Marks Course Content 1) 2) 3) 4) 5) 6) Process of Communication Communication in Organisation Nature. (1998) Studying @. B. 11. Function & Scope. C. A. S. 7. (1998) Learning maps and memory skills.University and college Kogan Page Buzan. V. 13. 2. & Whittaker L. (2001) The student skills guide Gower O’Hara. R. S.

1.9 Marketing Management 100 Marks Course Content 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. introduction to Marketing concept, Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities. Market research & Marketing Information Systems Demand forecasting and Market potential analysis Consumer buying process & Organizational buying behavior Pillars of Marketing - Market segmentation. Target marketing Positioning & Differentiation Marketing Mix Product decisions — Product Life cycle New Product development process Distribution decisions—Logistics & Channel decisions Promotion decisions— Integrated Marketing communications concept, communication tools Personal Selling & Sales management Pricing decisions.

Reference Text

1. 2. 3. 4. 5. 6.

Marketing Management- Kotler, Keller. Koshy & Jha — 14th edition. Basic Markeing,1-3tb edition, Perrault and McCarthy Marketing management — Indian context Dr. Rajan Saxena Marketing Management— Ramaswamy& Namkumari R. L. Varshuey & S. L.Gupta: Marketing Management An Indian Perspective (Sultan Chand) Adrich Palmer introduction to Marketing.; (Oxford)

First Year - Second Semester 2.1. Legal & Tax Aspects of Business 100 Marks Course Content 1. Indian Contract Act 2. Indian Sale of Goods act. 3. Salient Features of Companies Act: a. Characteristics of a company b. Formation of a company c. Types of companies — private, public. Government etc. d. Management of company — Directors, Meeting. Accounts & Audits. 4. Restrictive & Unfair Trade Practices. 5. Salient Features of Negotiable Instruments Act a. Bill of exchange, cheque, promissory note, b. Negotiation & Endorsement c. Dishonour of Instruments including noting and protest 6. Elements 01 Income Tax: a. Scope and charge of income tax b. Selected definitions relevant to computation of Total Income c. Residential status d. Heads of income & computation thereof with special reference to Business Income. & Capital Gains e. Exemptions from Total, Income& Deductions from Gross total income 7. Salient Feature of Central Excise Act—including assessable value. CENCAT credit 8. Salient features of Maharashtra value added Tax Act 9. Salient features of Central Sales Tax Act Reference Text : 1. 2. 3. 4. 5. 6. 7. 6. Business Law — N. D. Kapoor Business Law — Buichandani Company Law — Aviar Singi Income Tax — Dr. Singhania Indian Taxes — V.S.Datey S. S. Gulshan. Mercantile Law (Excel Rooks) A. K. Majumdar & G.K. Kapoor: Students guide to Company Law (Taxmann) S K Tuteja: Business Law for Managers (Sultan Chand)

2.2. Cost & Management Accounting 100 Marks Course Content 1. 2. 3. 4. Terminology of cost — Cost classification by elements, variability, cash flow etc. Preparation of cost sheet Methods of costing — with special reference to job costing, process costing, services costing Distinction & relationship among Financial Accounting, Cost accounting & Management Accounting 5. a) b) 6. Marginal costing (Break — even analysis) computation of break even point, margin of safety Applications of Break even analysis to export pricing profit planning, Make v/s buy, operate v/s shut down. Budgetary Control — Functional Budgets, Cash Budgets, Master Budgets— Flexible Budgeting—Zero based Budgeting — Responsibility & Performance Budgeting. 7. Responsibility Accounting —cost centers , pro it centers & investment conters Transfer pricing, Use of responsibility accounting in performance evaluation

Reference Text: 1. Management Accounting for profit control — Keller & Ferrara 2. Cost Accounting for Managerial Emphasis — Herngreen 3. T P Ghosh : Financial Accounting for managers(Taxmann).

globalization exercise and beyond. 3. The Money Market & How it Behaves 3. PART IV: India & the World 1.The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III : Federal Budget Objective is to expose the students to the various components of the national budget and how these impact on the business world. Francis Cherunilam. The Product Market & How it Affects India’s Growth Potential 2. An Introduction to (he Indian Economy. S. The World Bank and IMF conditional ties leading to the liberalization . 2. 2005 3. How does Commercial Banking Effect industry & Business 6. Himalaya Publishing House.2. What is needed to improve the situation. The Scope & Subject Matter of Macroeconomics 2. if at all it is poor. What business decision hinge on this analysis Reference Text : 1.privatization. The Fundamentals 1.K Misra and V. Himalaya Publishing House. M: Economic Environment of Busi .K Puri.3.Its Salient Features 4. PART II : The Economic Markets 1. The Money Market & the Role of Central Banking 5. India’s balance of payments and how is study can assist corporate decision making. An Introduction to the Economics of Growth & Development 3. The Capital Market & its Vendibility 4. Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. 2005. Adhikanj. HPH 4. India’s Gross Domestic Product & Net National Product (its components & the significance of the same to growth) 5. The Business Cycle and how it is perceived o behave in the immediate future. The capitalist world economy and India’s position therein since 1990. India’s balance of trade and fluctuations since 1990 How do figure in the wild order 4. 2. 5. Raj Aggrawal: Business Environment (Exel) 5. Business Environment. Economic Environment of Business. Economic Environment of Business 50 Marks Course Content PART I. Business Environment— Aswathappa.

2. Unbounded ness. Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate.Maximization /Minimization .a-Vis Non-lincar programming problems Brief Introduction to Non-LP models and associated problems 6. Addition/Deletion of Variables /Constraints – Dual Simplex Method – Problems Limitations of LP Vis.. c-vector. Application Potential to Diverse problems in Business & Industry. Formulation of Model .Simplex Algorithm . Queuing (Wailing-line) Models .Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. Profitability.Concepts of Floats (total.Concepts. Operations Research 100 Marks Course Content 1.Replacement of Items Subject to Deterioration and Items Subject Random Total Failure .(Unique Optimum. Transportation Problem (TP) Concepts.Post-Optimal Sensitivity Analysis. Formulation of Models.time analysis and Derivation of the Critical Path. Multiple Optimum.Solution Procedures for IFS and Optimally Check . Maintenance etc.Use of Slack Surplus / Artificial Variables .Deterministic Probability Models . Assignment Problem (AP) . 3.Group vs Individual Replacement Policies. Definitions of Project. 8. Hungarian Method of Solution Maximization / Minimization .Primal /Dual Inter-relation Post-Optimal Sensitivity Analysis for changes in b-vector.Probability Assessment in PERT Network. and Negative Exponential Service time.Shortest Route Problem .4. Events . Diverse Problems – Graphical Explanation of Solution . independent) .Balanced / Unbalanced . Jobs.Maxima Flow in Capacitated Network . Scope and Limitations.Economic-order Quality’-(EOQ)and EBQ for Finite Production Rate. Formulation of Model.2.Interpretation of the Optimal Tableau . 11. Linear Programming (LP) :. Introduction to OR Concepts. Replacement and Maintenance Models :. infeasibility Redundancy Problems.Maximization / Minimization Case Of Degeneracy .Minimal Spanning Tree Problem .Concepts 7.Balanced /Unbalanced .Concepts.) 5. 4.Problems.Prohibited Assignments .Crashing of a CPM ‘Network .Concepts and Solution Algorithm as Applied to Problems-Project Planning & Control by use of CPM/PERT . 9 Inventory Models . Inventory. and General Service Time. Network Analysis . Digital Stimulation : Concepts – Areas of Application – Random-Digits and Methods of Generating Probability Distributions – Applications – to problems in Queuing . New Product.Prohibited Routing Problems . Linear Programming (LP) :.Types of Inventory Situations Fixed Quantity)Fixed Review Period 3 Costs Involved .Types c Queuing Systems (use of 6 Character Code) Queues in Series and Parallel . PK-Formulae. free.Arrow Diagrams .Sensitivity Analysis EOQ-EOQ Under Price Break Determination of Safety Stock and Reorder Levels – Static Inventory Model – (Insurance Spares) 10.Big M Method/Two-Phase Method .Duality Principle . Genesis. .Concepts . interfering.

Concepts .KSharma 4 Operations Research. 0. Taha 2. Operations Research — V.Sasieni M.Graphical Methods 13. Equivalence of Game Theory and linear Programming Models Solution of 3x3 Games by Simplex including Quality .\Johra 3.sum and Non-zero-sum games Solution Procedures to 2-person zero sum games .M. Wagher 6. person. n-person games .Saddle point Mixed Strategy. Reference Text 1. Gupta a. Sub-games Method for m x 2 or 2 x n games .D.K. Kothari L : Introduction to Operations Research (Vikas) 8. Quantitative Techniques in Management — N.Application for Maximizing / Minimizing Player & Strategy.2 .Zero . Methods & Problems . Khanna: Quantitative Techniques for decision making (Preritice HaIl India) . & othors 5. LP Note: The teaching of the above subject is to be integrated with the most widely available software. Operation Research . Quantitative Techniques in Management— J. R.12. Game Theory .Kapoor 7. Principles of Operations Research — N.

Morale. Job Description. K. Its Organization. Incentives Schemes.Skilling. 8. Multi. Training Methods. Personnel Management – C. B.5 Human Resources Management 100 Marks Course Content 1. Job Analysis. Manpower Planning. Mammoria 3. 7. Training & Development – Identification of Training Needs. Job – enrichment Empowerment – Job Satisfaction. Human Resource Management – Its Scope Relationship with other Social Sciences Human Resource Management / Inter-Disciplinary Approach Approaches of 2. Performance Appraisal Systems – MBO Approach. Management Development Programmes. 3. Management of Organizational Change.2. Human Resource Management – P. Career Planning 6. Performance Counseling. Dessler : Human Resource Management (Prentice Hall India) 4. Productivity and Human Resource Management Reference Text 1. 5. BPR. HRD Strategies for Long Term Planning & Growth. Personnel Turnover. Responsibilities and place in the Organization. Organization Development. D. Subba Rao 2. Organization of Personnel Functions – Personnel Department. 9. Policies. VSP Rao – Managing Human Resource (Prentice Hall of India) . Personnel/ Human Resource Management : DeCenzo & Robbins (Prentice Hall of India) 5. Bhattacharya : Human Resource Management (Excel) 6.Organization Structure – Re-engineering.

2.6. Research Methodology & Fundamentals of MR. 100 Marks Course Content 1. Relevance & Scope of Research In Management. 2. Steps Involved in the Research Process 3. Identification of Research Problem. 4. Defining MR problems 5.Research Design 6. Data — Collection Methodology, Primary Data — Collection Methods / Measurement Techniques —— Characteristics of Measurement – Reliability, Validity etc. — Secondary Data Collection Methods — Library Research, References — Bibliography. ‘Abstracts, etc. 7. Primary and Secondary data sources and data collection instruments including in-depth interviews, projective techniques and focus groups 8. Data management plan — Sampling & measurement 9. Data analysis — Tabulation, SPSS applications data base, teasing for association 10. Analysis Techniques — Qualitative & Quantitative Analysis Techniques — Techniques Hypothesis -. Chi-square. T-test, Correlation & Regression Analysis, Analysis of Variance, etc. — Making Choice of an Appropriate Analysis Technique. 11. Research Report Writing. 12. Computer Aided Research Methodology — use of SPSS packages of Testing

Reference Text 1. Business Research Methods — Cooper Schindler 2. Research Methodology Methods & Techniques — C.R.Kothari 3. D. K Bhattacharya : Research Methodology (Excel) 4. P. C. Tripathy : A Text book of Research Methodology in Social Sciences (Sultan Chand) 6. Marketing Research —Hair, Bush, Ortinau (2nd edition Tata McGraw Hill) 7. Marketing Research Text & Cases — ONreon, Stevens. Loudon Jaico publication) 8. Marketing Research Essentials — Muuariels & Gates (3J coition SW College publicc’.ions 9. Marketing Research — Aaker, Kumar, Day (7th edition John Wiley Sons)

2.7 Management Information System 50 Marks Course Content 1. 2. 3. 4. 5. Basic Information Concepts and Definitions Need for Information and Information Systems (IS) in an organization — characteristics of Information and Organization with respect to organization form, structure , philosophy, hierarchy etc Types of — Transaction, Operational Control, Management Control, Decision Support. Executive Information Systems Determining Information Needs for an Organization / Individual Manager—overview of use of data flow method, analysis of information of decision processes etc. Strategic use of Information and IS — Use of Information for Customer Boding, for Knowledge Management, for innovation, for Managing Business Risks, for Creating a new business models and new business reality. Information Security— Sensitize students to the need (or information security, concepts such as confidentiality, Integrity and Availability. Types of threats and 1ik; overview of some of the manual, procedural and automated controls in real life IT environments.

Reference Text: 1. MIS a Conceptual Framework by Davis and Olson 2 Analysis and Design of Information Systems by James Scan 3. Case Studies Case on ASC industrial Gases — Author: Prof Pradeep Pendse Mrs Fieds Cookie’s — Harvard Case Study Seject Business Cases identified by each Group of Students for work thrui the entire subject - 2-3 Cases on Requirements Management — Author : Prof Pradeep Pendse 4 .O’brien MIS {TMH) 5. Ashok Arora & Rhatia: Management Information Systems (Excel) 6. Jessup & Valacich: Information Systems Today (Prentice Hall India) 7. T L. M. Prasad Management Information Systems (Sultan Chand)

2.8. Financial Management 100 Marks Course Content 1. Objective of Financial Management 2. Financial Performance Appraisal using Ratio Analysis, Fund Flow Analysis & Cash Flow Analysis. 3. Sources of Finance – Short Term/Long Term, Domestic / Foreign, Equity / Borrowings/ Mixed etc. 4. Cost of Capital & Capital – Structure Planning, Capital Budgeting & Investment Decision Analysis (using Time Value for Money, Theory) 5. Working Capital Management – Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management 6. Divided Policy/ Bonus – Theory & Practice Reference Text : 1. Financial Management – Brigham 2. Financial Management – Khan & Jain 3. Financial Management – Prasanna Chandra 4. Financial Management – Maheshwari 5. Financial Management – S. C. Pandey 6. Van Home & Wachowiz Fundamentals of Financial Management (Prentice Hall of India) 7. Sharan : Fundamentals of Financial Management (Perason)

2. Marketing Applications & Practices: 100 Marks Course Content 1. 823 marketing 4. Service marketing 7. Strategic marketing principles 2. 2. Fast moving consumer goods marketing 5.Kotler. Marketing Management . Perrault and McCarthy – Mcgraw Hill India 3. Rural marketing 8. Event & Media marketing 12.9. Marketing Management – Indian Context Dr. 13th edition. Internet marketing 10. Direct marketing 11.Mcmillan . Marketing Management – Ramaswamy & Namkumari . Koshi & Jha – 14th edition – perarson. Reference Text : 1. Preparation of marketing and business plans 3. Rural management 9. Consumer Durables marketing 6. Keller. Rajan Saxena – McGraw Hill India 4. Basic Marketing. Field project involving preparation of marketing / business plan in any Industry verticals.

Selling to Superiors 5.First year E1ectives 1.10 Selling & Negotiation Skills 100 Marks Course content : 1. Conceptual selling. Strategic selling 7. Selling skills — Selling to customers 4. team mates & subordinates 6. Selling skills — Body language Reference Text • Organizational Behavior by Fred Luthans (9th edition) • The Essentials of Negotiation — Harvard Business School Press • Getting to Yes by Roger Fisher & William Ury . Negotiation Strategies 3. Selling to peer groups. Types of Negotiation 2.

11. Feed toward Interpersonal skills — Delegation. Reference Text 1. Compatibility Conflict Management — Types of conflicts Conflict Management — Coping strategies Conflict Management—Conflict Management Styles Positive thinking Attitudes. 5. 2. 6. 3.1. Leadership Styles Leadership — Leadership Styles. Humor. Beliefs Positive thinking—. Organizational Behavior by Fred Luthans (9th edition) 2. Status. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work& Team building Interpersonal skills — Conversation. 8. 10.11 High Performance Leadership 100 marks Course Content 1. 12. Values. How to Manage Conflict by Peg Pickering . 7. Feedback. 4. Leadership — Theories a! Leadership. Learned Optimism. Expectations. 9. Martin Seligmani’s theory of Learned Helpossness. Trust.

pondicherry) 7. Towards the optimal organizations (Indian Culture and Management) : Rayen. The evaluation will be through a project! term paper.1. Participants will do desk research papers.D. India’s contribution on to Management: Privar Malik (Sri Aurobinds Institute of Research in social Sciences.R.Krishna 3.Gupta(Excel Books) 4. The institution Will arrange guest lectures on various facets of this area. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5. Blending the hesi of the East and the West in Management education: Subhir Chowdhury. Management Concepts from the Mahabarata: N. Indian Ethes for Modern Management : G.12 Indian Ethos in Management 100 Marks Objectives: The objective is to sensitive participants of the programme to Indian culture and value systems and the impact of this on management thinking and action. New Delhi) . Reference Text 1. K.Mkhandelwar (New Century Delhi) 8. 6. Sharma 2. Vedic management: Krishna Saigal (gyan Publishing House. Management and the Indian Ethes G.

Single equations models with one and two explanatory variables plus ANQVA in regression analysis. SSL. Competitive strategies 3.D.2.Vora • Quantitative Techniques in Management — J. Simultaneous equations models 6. Identification problems: Estimation of structural parameters by ILS. Decision making under certainty. risk and under uncertainty stations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty’ Investment analysis under uncertainty 2. & IV Reference Text • Quantitative Techniques in Management — N. 4 Statistical forecasting techniques 5.10 Decision Science 100 Marks Course Content 1.K Sharma • Econometrics — By Damodar Gujarathi • Kotynous .. Auto correlation. Hetroscedasticity multicollinearity & distributed lag models.

sources of finance for entpr .support institutions . Dynamics or Entrepreneurship —Commitment & Determination.women entpr . Entrepreneurship Project 7. chapters on who is entpr .2.11 Managerial Process Skills —100 marks Course Content 1. Khanka. Methods for generating ideas 8. Dynamics of Entrepreneurship — Opportunity Obsession. Taneja.types of entpr . Creativity. Other authors like Hodgetts.also on net" Reference Text 1.. Dynamics of Entrepreneurship — Ambiguity & Uncertainty.plenty of materials/books on entp mgmt .Indian case of successful entrp .role . Self-Reliance & Ability to Adapt 4. Analytical skills "Books on Entrepreneurial Management.intrapreneur/ corp entpr . Dynamics of Entrepreneurship — Support (from Significant Others. Entrepreneurship.traits qualities of entpr . The Essentials of Managing Change and Transition – Harvard Business School Press . Tolerance of Risk 3. Organizational Behavior by Fred Luthans (9th edition) 2.why businesses fail . Leadership plan/project report and its components . Creative Problem Solving Techniques 9: Lateral thinking 10. Motivation to Excel 5. etc.functions . Entrepreneurship Project 6. Look up in library .Indian authors Vasant Desai.

Free Cash flows to Equity / Firm • From earnings to free cash flows • Adjustment from standard accounting to correctly measure free cash flow • Capitalization leasing expense and R&D expenditure.Debt Equity.2. Revision of Balance Sheet and P&L statement fundamentals. • Indian Accounting Standards • Indian Accounting Standard vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. correct treatment for amortization expense and deferrer taxes • Measuring correct ROF & ROC after adjusting for inter-corporate investment • implication of the above intentioned adjustment on fundamentals valuation/company and PE or Price / Book Value or EBDITA multiple 5. Valuation Ratios • EPS! ROE! RC’CEI Total Shareholder returns. Price to book value. with Necessary accounting adjustment for these ratios). Introduction to Advance Accounting Concepts • Merger and acquisition • Consolidation of balance sheets • Deferred taxes. • Cash flows and financial flexibility (linkages to dividend policy and ever retention of profits) 3. minority interest • NOPAT arid adju’menls to NOPAT from EVA perspective to measure correct economic cash flows. l2 Analysis of financial statements IOU Marks Course Content 1. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple. • Economic value added (EVA) and linkages between value or a company and EVA • Equity Analysis. EV/ESDITA multiple • Capitalization ratios. Forecasting FCFE/FCFF and Security Valuation Reference Text . net profit margins and various turnover ratios) • Liquidity ratios — Current Ratio / Acid test • Profitability ratios. Cash Flow Analysis • Measuring operating / financing and investing Cash flows. Assessing Business Performance • Operational efficiency ratios (Gross profit. Debt to Assets. • Du-pont Analysis • Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i e. 4. Stock Spits and Buy back • Managing Productivity of Corporate Capital • Composite Index for measuring productivity 6.

PEST factors affecting International Business 3. International HR Strategies . Reference Text 1. International Diplomacy . International Trade Organizations 11. 4. International Trade Theories 5. 2. International Marketing 9..Daniels and Radebouqh International Business .Sundaram and Black International Business — Roebuck and Simon International Business – Charles Hill International Business— Subba Rao . International Business . FDI 6.0. Overview of the International Business Process 2. Country Evaluation and Selection 7.University Assessment 100 Marks Course Content 1.Third Semester 3. 3. 5.• Financial Management by Prasanna Chandra • Financial Management by Khan and jain Second Year . Government influence on trade 4. 12.1 International Business . International Trade Agreements 10. Collaborative Strategies 8.

Problem solving skill. learning based. Conventional Strategic Management v[s Unconventional Strategic Management. Components of Management Information Sysstems 8.3. Management Control. Group Project Reference Text 1. Market Power.0. 4. Strategy as planned action. Group decision making. 3. Elements. Changed Circumstance. skill and Shared values 9. The Differences. Communication Commitment and performance. Policies of an Organization. 7. Goal Philosophy. style. Process and advantages of planning Strategic v/s Operational Planning. 3. Growth Acce orators: Business Web. Role of the leader. staff. 6. Manager v/s Leaders Leadership styles 5. Strategy. structure. Strategic Management Process: Vision. systems. Categories of problems. Phases indecision making. Decision making and problem solving. 2.2 Strategic management 100 Marks Course Content 1. Mission. Strategic Management — Thompson & Striekland McGraw Hill Competitive advantage – Michael Porter Competitive strategy — Michael Porter . 2. Its importance. Mokena’s 7 8 Models : Strategy.

Marketing Strategy— Boyd. understanding competitive moves and postures 5. optimization of pricing 13. Pillars of Marketing — SIPD strategies 3. managing multichannel systems 12. Marketing strategy— Overview 2. walker and Larreche McGraw Hall Irwin Marketing Strategy— Stephen Sohnaars Free Press Strategic Market Management — David Aaker John Wiley & sons . followers. 7. Brand building — FMCG. Benchrnarking exercise.Optional Group — Marketing 3. Market situation strategy Leaders challengers. Portfolio models — OCG and GE Mokinsey matrix .Introduction. Pruning of Product Reference Text 1.campaigns 10. branes 9. nichers 4. Sustainable competitive advantage— Porter’s generic strategys 6. Market entry. growth and mature markets. 3. Communications strategy — Managing communications mix for products.1. Pricing strategy – value pricing. Marketing Planning . Consumer durables & Services cases 11.1 Marketing Strategy — University Assessment —100 marks Course Content : 1. Product line extension 8.. 2. New product strategies— Innovation. Distribution Strategy – Designing of channel systems. Competition analysis — Porter’s 5 forces model for competitive environment. Advertising and sales Promotion strategy .

Advertising and Promotion: An integrated Marketing Communications Perspective. Agency coordination archives.Jesse Kornbluth .2 Integrated Market Communications 100 marks Course Contents: 1. Strategic marketing text & cases . Creative decisions 7. 3. managing advertising campaigns Reference Text 1. advertising briefs. 6.4. 3. Persuasion and attitudinal change through appropriate copy development. Advertising — Organizational structure of advertising agency and its function. 5. Event management 12. Copy decision — Creation and production of the Copy 8. 4. Evaluation of agency functioning. Communication Process — Communication models (for urban and rural Communications Integrated-Market Communications 2.1. Advertising Management: Rajeev Sara John G. Advertising budget. George Belch. Advertising objectives with specific reference to DAGMAR. San Diego University 2. Myers. Advertising Research 10. Brand position and brand image strategy development. Aaker Logo — Naomi Klein Brand Reporter fortnightly Other Guy Blinked . 5.Caverns 3. David A. Role of advertising manager in firms. Media planning and Media research 9. The . Consumer attitude and market structure 4. Public relations & Publicity campaigns 11. Sari Diego University Michael Belch. Brand objectives.

8.Biztantra MS Raja & Dominique Xardel: Consumer Behavior. 2. Organization buying process: Roles of buying centers Decision making units. J V ‘Vilianiam & A K verghese Advertising Basics (sage) 3.1 . Situational influences. Search and evaluation of alternatives: Purchase process. Consumer Behavior Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behavior Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behavior building marketing strategy : Hawkins Best & Coney edition McGraw Hill International edition Consumer Behavior in marketing strategy: Howard Prentice Hall International Consumer behavior a strategic approach -Hendry Asssael . 4. Consumer decision process: Problem recognition. Opinion leaders. Role of Culture and subcultures: Family: 6. Application of Consumer behavior Studies in Consumerism in India and global markets. Attitudes and Personality.3 A. Motivation and involvement. 7. Application & cases (Vikas) Satish Batra & S H H Kazmi Consumer Behavior Text & cases (Excel) . Reference Text 1. 5. 9. Individual aspects of consumer behavior or Perception1 Learning & Information processing 3. Diversity of consumer behavior Role of consumer behavior in marketing strategy. Post purchase behavior and cognitive dissonance. Belch Advertising & Promotions (T?1H) 7. External influences: Group behavior: Social class. Consumer adoption process and diffusion of innovation. 4. 7. Reference groups 5. 6. 3. Consumer Buying Behavior 50 marks Course Content : 1.6. Concepts . 2.

Perceptual mapping applications in market research 5. Reference Text 1. Marketing Research — Burns . Alvin. Brand tracking study 8. Media effectiveness study: Annual readership survey of print media etc. Role and value or market research in marketing (framework) 2. advertising. Report preparation and presentation. interpretation of MR reports. how to read ORG Nielson’s store audit report 7. Data analysis — Tabulation. Television viewer ship surveys. Day (7th edition John Wiley & Sons) 5. test marketing. Marketing Research — Aaker. Stevens.3. Raiendra Nargundkar : Marketing Research (Macmillan) 7. Marketing Research Essentials — McDaniels & Gates (3rd edition SW college Publication) 4. Multivariate techniques — Interdependence techniques: Factor/ cluster analysis. testing for association 3. SPSS applications data base. S L Gupta Marketing Research (Excel Books) . Usage altitude studies. Dependence analysis: discriminate analysis.3 B Market Research Applications 50 marks Course Content : 1. Marketing Research Text & Cases — (Wrenn. Bush Ronald (3rd Prentice Hall) 6.1. Field project on market research on any functional / industry verticals. 6. Marketing Research —Hair. Kumar. Ortinau (2nd edition Tata McGraw Hill) 2. combination with duster analysis: conjoint analysis. Applications of MR in consumer research. Bush. 4. Loudon Jaico publication) 3.

assigning sales people to territories route planning and territory coverage. establishing and revising territories. 9.Job and role of Sales Management in Organizations.Spiro McGraw Hill International 4. — process of researching. planning and setting goals . Selling of services as opposed to selling of tangible products — selling process. Reference Text 1. traden discounts. Sales Force Performance evaluation and control Identify the roles of consumer and trade promotion activities in terms o differences. training. 4.3. selection. The Selling functions — The importance of systems selling in contemporary environment. 7. Hair & Bush Tata McGraw Hill 3. Cundiff & Govani Prer lice Hall India 2. Sales Organization and its evaluation . Sates Budgeting and Planning quotas Manpower Planning for the sales organization for and development of sales organization Recruitment. methods of territory design including computer models.Management o sales force — Stanton .1. Sales management — Still . 5. Sales incentives and sales compensation. Sales Management — Futrell 6th edition Thomson South Western . and development of sales Personnel.— Sales Management -Information Systems.4 A Sales Management & Sales Promotion 50 marks Course Content 1. Sales Management Planning — Forecasting. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests. bases of territory design. 6. Sales -management Planning. Time and Territory Management — Territory Planning. 3. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix. 8. coupons etc. Professional Sales Management—Anderson . 2.

opportunities and challenges. Tasks and responsibilities of channel members. 6. rural markets and services.development and motivation and performance appraisal of channel members. opportunities and strategies ERP solutions . Financial dimensions of dealer management. Reference Text 1. warehousing material Handling. Sales and distribution management (Excel) . 10. 7. channel conflict. Gupta. Channel selection. 3. industrial products. The roles of distribution (unction in the marketing mix and the meaning of distribution equity. Logistical Management Donald J Bowersox 2. 4. LST . use of power bases. disputes etc. 5. Channel design and management for consumer.1. Logistics Management Bowersox & Class 3. Fiscal levies / regulations in distribution CST . training. 8. Management issues in distribution viz. 9. order processing. packing and transportation. 2. K Khanna 4. Supply chain management —issues. Physical Distribution Management Logistical Approach Dr. Distribution Budgeting and control systems: Cost of distribution: inventory. Octrol .4 B Distribution & Supply Chain Management 50 marks Course Content 1. Excise duties etc.3. L.

Introduction to product management.3. 8. product. Role and operation of Product management n marketing Product analysis: category / competitor/customer/demand New product development process and role of product managers Brand vs.Lehman 2. 9. 2.1. 3. 5 A Product & Brand Management 50 marks Course Content 1. 4. Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building strategies Reference Text 1. Strategic Brand Management — Davie Aaker 3.keller . 7. Product Management . 5. Building strong brands . 6. Strategic Brand Management — Noe! Kapferer 4.

Mechanism cm Marketing Performance . Soul selling agency to Direct selling to Trade Cannels .Submitting Tenders . B.Pricing of Join Product and Application of Linear Programming . Export Costs and Export Pricing .3.Cost Analysis for Distribution alternative Financial Analysis for switching over form.1. Marketing Finance – Dr. K. The Concept of Marketing Cost & value – Measuring marketing Value – “Value Added” by marketing effort productivity Marketing and its social justification.Developing and Launching New Products and the of Investment in Life Cycle of Product . . Analysis of Marketing Costs in terms of Engineered Costs.Brand Valuation –Financial Aspects of Brand Management Impact of Transfer Pricing . Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral Elements of Cost .Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees Evaluating Return on Marketing Investment . b) c) d) Reference Text 1.Approaches of Government Bodies to Development Fair Price’ .Pricing of New Products under ROI Concept .Classification of Marketing Costs by Function r Marketing Cost allocations and its limitations for Managerial Decisions. Territories.Investment Framework by ROI Management of Sales Revenue Analysis.Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investment. Impact of marketing strategies on Organization structure design and consequent financial implications.Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plans for sales Force. Customers Orders etc.Budgeting Sales fore efforts . MARKETING INVESTMENT : Management of Accounts Receivables and Inventories .Bayesian Decision Theory and Pricing .budgeting Samples.Export Credit Tax Concessions Applications and Forecasting Techniques to Developing Marketing -Budgeting – Developing sub Budget by marketing segments Advertising Budget.Application of DOF.Credit decisions and Credit Policy .Deliver Route Decisions .revenue . Export Marketing and Finance .Pricing of Turn Key Project . to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming.Economics of directs rating by manufacturer.5 B. Chaterjee . Capacity (fixed) Costs and Managed Costs . Channel.Government Price Control . Target Pricing . Warehousing decisionsTransportation Decsion .Dual Pricing . Policy Decisions and Marketing Finance .Notional Pricing .Financial Incentives.Applications of DCF Technique. of Revenue by Products.

economic environment — India’s trade relations with other countries — government assistance for export. South East Asia Europe for export potential. 3. — Exchange control regulations regarding export and foreign exchange expenditure on export promotion pre-shipment and post-shipment finance (1Dm banks .Onkvisit and Shaw International Marketing .duty drawback – procedures to claim REP license and cash assistance – export house etc. 3. 4.Cotera International Marketing . D/A Letters of credit etc. 2. GATF / UNCTAD — Trade Groups in different countries — legal environment of international marketing — Political environment — cultural environment . Reference Text 1.6 International Marketing l00 marks Course Content 1. International marketing intelligence and task — Appraising opportunities and risks — product planning and development — managing channels of distributions. foreign market channels & global logistics — study of USA. Canada.Keegan International Marketing . Africa.Bhattacharya .policies of ECGC Decision and need to enter into International marketing organization problems — International marketing environment — Institutions in world economy. Middle East. International Marketing .1. 4. marketing research and export promotion – international marketing operations and communications – export pricing and costing – case studies. Latin America.Marketing Electives: 3. Financial transactions s between exporter & importer open account D/P. Export procedures and documentation — registration with various agencies compulsory Quality control no pre-shipment with inspection — processing export orders – export production and packing – procedure for claim of central excise duty on export goods-customs and shipment procedure. 2.

Retail Merchandising and Shop Displays 5. Comparative retailing across the World. Relationship Marketing 17.1. Managing People at Work . Inventory control and Financial Management 9. Retail Economics 4. 8. Store layout. Retail Marketing 11. Supply Chain Management 18. Retail Strategies 10. Retail Advertising and Sales Promotions 6. Stores /Chain store Management 13. Retailing Management – Michael Levy . On-line retailing 20. Trends in retailing 3. Retail Research including Retail Audits and Consumer Research at the point of purchase 19. Role of personal selling in retailing. 15. 14.7 Retail Management 100 Marks Course Content 1.3. Super Market / Departmental.Recruitment and Motivation 7. Communication and Customer Relations. Place of Retailing in the Marketing Mix 2. 16. Retail Management Information Systems – Use of New Technology 12. Trends in retailing should include the Indian as well as the international context Reference Text : 1.

Introduction to Industrial Marketing. 4. Retailing Management. Types d Customers. Industrial Marketing Environment. 13. Types of buying situations Segmentation 3. 8. 3. Industrial Marketing – By Krisha K Havaldar – Tata McGraw Hill Customer Relationship Management.industrial Buyer Behavior & Industrial Marketing Research Industrial Advertising & Promotions. Industrial Pricing Decisions. 2. Bidding for contracts. Role of after sales services in Industrial Marketing Industrial Distribution B2B selling & Sales management.1 8 B2B Marketing & CRM – 100 marks Course Content 1. B2B Product Decisions. Jagdish Sheth & G shainesh . 9. customers 10. Negotiated selling. Briety And Betty Reeder – Prentice Hall of India Industrial Marketing Management – By Michael D. Industrial Marketing – Analysis. New Product Development. Branding of Industrial. 12. Concept & context of CRM:CRM as an integral business strategy Customer Loyalty Program :A brief discussion from Technology Point of View Customer knowledge: The Individualized customer proposition The relationship policy : Relationship data management Reference Text 1. Retail Management – Gibson Vedamani 3. 6.2. Retail Management – Lusch Dunne 5. selling to Govt. 7. High Technology & Commodities 5. 4.Hutt ( Arzona Statte University) Thomas W. Retail Management – Barry Berman & Joel Evans 3. Planning and Control By Reeder Edward C . Distances between Industrial & Consumer Marketing 2. – Text & Cases –Swapna Pradhan 4. 11. Speh (Miami University ) – Published by Holt Sarenders. key account management concepts. Derived demand concepts .

Badi – HPH . Reference Text : 1. 8.9 Rural marketing— 50 marks Course content: 1. Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing. Siddhartha Rant – Biztantra 2005 Additional readings . urban markets 2. 5. Infrastructure facilities — rural credit institutions — rural retail outlets — print media in rural areas — rural areas requirement — problems in rural marketing — rural demand – rural market index Marketing of agricultural input -illustration Consumable inputs — durable inputs — fertilizers — product — price — distribution — promotion — SWOT analysis of fertilizer market — agro chemicals — product . Role of cooperative institutions in rural marketing Cooperatives as organizations – structure of cooperative organizations – types – share of cooperatives in national economy – impact of cooperatives on rural marketing.Rural Marketing – R V Badi. 2/e. 7. Introduction Definition — scope of rural marketing — concepts — components of rural markets — classification of rural markets — rural vs. Population — occupation pattern — Income generation — location of rural population — expenditure pattern — literacy level — land distribution — land use pattern — irrigation — development programs—.5.The Rural Marketing Text Book – pradeep Kashyap. CRM Essentials. J W Gosney 3.1. CRM : Emerging Concepts. 4. 3. Rural marketing environment.Rural Marketing – T P Gopalswamy – Vikas Publishing House 2. .price — distribution — promotion — SWOT analysis of agro chemicals market — seeds — cattle — poultry — aqua feeds — tractors — power tillers— irrigation equipments — other farm machinery Marketing of Consumables and durables Product. 3.price distribution strategies – product redesign –modification needs Marketing of agricultural produce and rural and cottage industry products Marketing to agricultural produce – regulated markets-formation of cooperative organizationscontract farming – agricultural export zone (AEZ). Role of financial institutions in rural marketing Agricultural credit situation-types of credit-rural credit institutions-NABARD – commercial banks –state cooperative agricultural and rural development banks (SCARDB) – regional rural banks RPB –local area banks – flow of institutional credit to agriculture – kissan credit card schemeImpact on rural market. N V. Tools and Applications : JAgdish Seth & Parvattiyar 6. 2005. of rural/cottage industries – artisan products.

Social marketing perspective and viewpoints Kotler. 4. Rural Marketing . 2. Jha S.Vikas publisher 3. Rural Marketing – C G Krishnamacharyulu. 3.1. 3. afforestation. William . 6.10 Marketing in Non. Small savings. health management. Philip – Social marketing . Measurement of effectiveness of social marketing Programs. 2.1. Rural Marketing – Sukhpal Singh. M. S Y – Social marketing for social change Lazer.Agricultural Marketing in India – Asharya – Oxford I B H 3. 4. lalitha Ramkrishnan. 5.Perason Education 4. Marketing of NGQ’s Reference Text 1. Rational of Social Issues on the Indian Context.-Social Marketing Quraishi.profit Organizations —50 marks Course content 1. Rahman – HPH 2. Attitude Formation and Change Marketing of family planning Marketing of literacy.Habaeeb Ur.

Perception & Brand Switch. 10. The Place of Models in Marketing Decision Making Theories like the Bayesian Decision Theory. Gross-elasticity Distribution / Location Decision Communication Models: Objective Setting Promotion . 6. 9. Reference Text : Quantitative models in marketing – By Willam King .11 Quantitative Models In Marketing 50 Marks Course Content 1.mix.3. 7. 12. 2. Price-elasticity of Demand. Consumer Behavior Models: Attitude. 5. 3. Organizational Buying Models New Product Design Pricing Models Pricing a New Product.1. 8. Budget Allocation Media Models Models to measure the effects of Advertising Forecasting Sales – force Divisions. 11. 4.

2. 3. 6. 4. 9. HBR articles HBR and lvey league cases . 10. 8.3. 7. 2.1. Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis: Competitive capability analysis Brand audit Distribution audit Strategic audit Reference Text 1. 5.12 Marketing Audit —50 Marks Course Content 1.

• Capital Structuring -Theory & Practice • Investment (Project) Identification & Feasibility Analysis With sensitivities. Multiple Option Bonds .Role & Functions .OPTIONAL GROUP — FINANCE 3. Maximization.concept of shareholder value. Indian financial systems Reference Text : 1.2. Infrastructure Financing • Issues & Considerations Financial Feasibility. 2. Financial Management — Briefly Myres Financial Management — Brigham Indian Financial Systems —M Y Khan .FIPS / RBI • Merchant Banking . 3.Corporate Finance.structuring & evaluation Off-shore I On-Shore Instruments. Financial engineering • Financial Benchmarking -. Pricing & Earning Model) • Financing Options 4.1 Advanced Financial Management UA 100 Marks Course Content 1. Sick companies Act / Provisions of BIFR / Rehabilitees of sick units/ Restructuring of sick units 5. • Financial Interest Rate Swaps Treasury Function in corporate.Die Diligence Procedures • Credit Rating of Countries/ State / Investment & Instruments • Joint Venture Formulations . Investment Banking• Valuation of Corporate I Projects I Investment Opportunities .Risk Analysis.Loan Syndication IPO – Primary Issue Management 3. Interest rate structuring. • Financing Options . bond valuations. 2.

Kinds of resolutions and recording of minutes .Contracts.Annual returns and penalty for failure to submit returns . Unlimited companies 2.Meeting Statutory.Amalgamations. Reconstruction Arrangements and Compromise and the Provisions relating thereto . RECORDS. voting procedure. RETURN ACCOUNT AND MEETING : Register of members and debentures holders. INCORPORATION OF COMPANIES : • Preparation of Memorandum of Association • Name of the Company.Books o Accounts to be kept and inspection -Appointment auditors .Reduction imposed on Directors – relating to mismanagement .Powers of the Board Remuneration –of Directors. Fixed ass 3. RAISING Of LOANS : • Provisions relating to debentures • Registration of charges • Inter company borrowings. its registration and procedure for changing the name • Articles of Association. Alternation of Articles • Membership of Company . ISSUE OF CAPITAL: • Drafting of prospectus • Registration of Documents • Commission and-Discount on issue of Capital • Issue of Shares at a premium or discount • Provisions of governing issue of redeemable preference of Share Capital • Transfer of Share and Debentures • Rights or Share Holders • Provisions relating to payment of dividend. 4. Deeds.Appointment of Managing Directors -Qualification of Directors .2. Annual general and Extraordinary general meeting Quorum. proxies. Payment of interest out of Capital.2 Corporate Law 100 Marks Course Content COMPANY LAW 1. Investments and service of Documents • Legal provisions relating to holding Companies.Auditing of Cost Accounts .Board Meeting . Private Companies.Investigation powers of the government MANAGEMENTS: Constitution of Board of Directors .3.

S. Guide to Companies Act by Ramaiah RUTP ACT : MRTP ACT by A. Expert knowledge of Company law 2. FENA and SEBI Reference Text 1. SEBI Regulations.Procedures to be compiled with .5. FENA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of immovable properties Overview of Exchange Control Regulations SEBI. Chakravorty LEVEL OF KNOWLEDGE : 1. Ramaiya Company Law . Company Law by Avtar Singh 3. SEBI Guidelines. M. Lectures on Company Law by S. SHAH Company law 2. Basic Knowledge of RUTP. SEBI ACT. Avtar Singh Company law 3. SEBI Procedure Book Reference : COMPANIES ACT : 1. RUTPACT RESTRICTIVE ABD UNFAIR TRADE PRACTICES ACT : Investing by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest -resale price maintenance O-Offences and-penalties under the Act . Shah 2. SEBI Rules. M.Unfair Trade Practices. M.

Market Efficiency o Historical returns from US Markets o Historical returns from Indian Markets o Fundamental drivers of Value of Stocks / Market (Index) o Relative Valuation Measures Like P5 Ratio. B/BV Multiple and their determinants . Bonds • • • • • • • Bonds mathematics (YTM. Introduction to Financial Markets • • • Money Markets Capital Markets Advantages of Financial Markets to investor/ corporates 2.2. duration. Determinants of Interest Rate • Real and nominal Interest rates • Theory of Term structure of Interest Rates • Monetary Policy Role played by Central Bank • Money supply and Demand • Measures of money Supply (Ml / M3) • Influence of Interest Rates in other economics on domestic interest rates 3. Currency yield. Money Markets • Why money markets are needed • Various Money Market instrument • Measuring Bond equivalent yield and discount yield on Money Market Instruments • How the Monetary Policy stance of central bank gets percolated in the economy 4.3. zero coupon yield etc) Application Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates -(Role played by Central Banks Monetary & Credit Policy. Stock Markets o Introduction to Portfolio Management Theory Understanding Risk Diversification CAPM Systematic/ Unsystematic Risks etc o Understanding . Default Risk) Interest Rate Risk Management Historical returns from India Markets Introduction to mortgage Mathematics 5. convexity.3 Financial Markets and Institutions 100 Marks Course Content 1. Etrect of Globalization (hed watching) etc Government bonds & Corporate bonds (Credits Rating.

AMC’s Republic etc • Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) 7. Commercial Banks • Understanding the Balance Sheet. SEBI Guidelines (available on net) on Mutual funds. . Treyner information ratio) etc  Style (Value Growth – Momemutum)  Fund Manager’s past performance. Foreign Exchange Markets • Purpose served by Markets • Spot Rates I Forward Rate — Foreign Exchange Mathematic • Floating I Fixed rate — Advantages / Disadvantages • Determinants of Currency Movements or Exchange rate • Real & Nominal Exchange Rates • Covered Interest Parity 8. Capital Adequacy ratio • Understanding various Risks fixed by banks and how banks manager these risks • Understanding the profitability drivers of the Banks 10. Financial Markets and Institutions by Anthony Saunders. Derivatives & Risk Management • Understanding Basic Purpose of Derivatives — Risk Management /Speculation • Basic features of Futures and Options • Difference between Forward and Future markets • Introduction to Arbitrage & Risk Neutral Valuation 9.6. Mutual Funds • Structure & Important regulations W.t.r.Tata McGraw -Hill Publication 2. Investment Banking: • Role Of Merchant3ankers • Capital Structuring • Buy Back and its rationale • IPO Rights Issue Process • ADR/GDR issue • Important SEBI Regulations Reference Text: 1. MFS • Advantages of Investments Through MFs • Types of MFs & investments through MFs • Accounting (NAV Computation)& Intermediaries associated with MFs • The present status of MF industry in India and its potential • Comparison of Indian MF industry with US Mutual fund industry • Styles of investment • Evaluating Fund performance on the basis of  ( Sharpe.

Hong Kong & Singapore. international cash management. modes & mechanism of spot & forward • exchange contracts. 3 Theories of exchange rates. international asset pricing theories. International Money.  Syndication. •Capital Budgeting for international projects. Handouts / Soft copies (Excel bond) on some topics like Bond Mathematics. Evaluation of Mutual Fund performance etc will be given 3. • Exchange trading & position. • Foreign Exchange exposure. forward contracts financial futures & Financial swaps. Portfolio Management. •Currency options fixed income analysis & interest rate options. Historical perceptive on exchange rate. Gold Standard.3. Fundamental equilibrium relationships covered interest parity.2. • Demand supply & elasticity in foreign exchange rate determination. • Inter war instability. London Tokyo. Financial Aspects of International Negotiations. Operations of foreign exchange markets. fluctuating exchange rates . foreign exchange swaps. • Purchasing power parity theory. Options. transaction & operating. Swaps. • Derivatives Pricing & Analysis. fixed exchange rates. Bretton woods. Offshore banking. • Balance of Payments theory. Capital & Foreign Exchange Markets with reference to New York. purchasing power parity & Fisher open theorem.4 International Finance 100 Marks Course Content 1. 2. foreign exchange arithmetic.

• C. for fixed or fluctuating exchange rates. Euro-dollars. • International debt problem .R U. • International liquidity & SDRs. Innovative International Financial Products. • International capital -flows & shocks.its origin. history & status. 4. : 1. European Currency Unit. •. • The rise of private world money. The changing nature of world money. . International Finance .. • Socio-Political Issues in Strategic International Financial Management (With special reference to multi-national corporations) Reference Text.Avadhani Foreign exchange Management . Euro-currencies. their mechanics & impact.

Cases Studies of specific instances of Mergers.2. Spin-off etc. Various forms of Restructuring. Valuation . 5. Viz Mergers Acquisitions. Doctrine of due diligence 8. Reference Text : 1. and implications thereof Vis. Amalgamation. 4. 6. intangible assets etc. Statutory regulations under Companies Act. SEBI Regulations Listing agreements allied bodies Vis. Leveraged buy-outs 7. Need for restructuring 2.Taxation aspects of restructuring. 3. Valuation – Copeland 2. Stump Sates De Take overs. mergers etc.5 Mergers.Vis Compliance therewith.a.A-Vis strategic. Other implications of take-overs mergers etc 9. De-mergers etc.Damodaran .3. Valuation of business brands. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. human resource capital.

• Co-movement of two Assets returns. Systematic and Unsystematic risk 2.2. Monday Effect 3. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory . Sorrowing and Lending rates. 4. Concept of probability Distribution of Returns.simple one period and multi period case. Variance of Return. • Slope of security Market Line (SML) • Properties of any asset on the line. EFFICIENT MARKET HYPOTHESIS (EMH): . Concept l Market Portfolio. 5. for a single stock Expected Return. • Diversification of Risk.6 Security Analysis And Portfolio Management 100 Marks Course content 1. Concept of CML (Capital Market Line). Correlation Coefficient • Two asset portfolio case. Semi -Strong and Strong form • Empirical Evidence of EMH • Anomalies in the markets: Firm Size Effect. Measuring of Covariance definition and Simple Numerical Example. • Assumptions and some empirical evidence of CAPM • Arbitrage pricing theory. MODERN PORTFOLIO THEORY • General N-asset Portfolio Problem.FINANCE ELECTIVES 3. PORTFOLIO PERFORMANCE MEASURES • Sharp Index • Treynor Index •Jensen’s Measure •Empirical Test of Mutual Funds Performance & EMH . • Return on common stock under uncertainty. • Slope of security market Line (SML) • Properties of any asset on the line. SHARP’S SINGLE INDEX OR MARKET MODEL: • How Asset Return move with the market. 6. Marches Model : Objectives Function and Constraints. • Random walk theory • Weak.Introduction. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical illustration. Meaning of Efficient Frontier / Set. January Effect. Risk Free rate.Introduction CAPITAL ASSET PRICING MODEL: • Statement of CAPM. Risk And Return • Simple determination of stock market price using time value of money .

with reference to strategic: assessment of cost & managerial performances. • Energy Audit. • Business Process Re-engineering. Security Analysis and Portfolio Management (6th Ed ) By Donald Fisher and Jordan.2. 9. Girish Jakhotiya . Strategic Cost Management — Dr. Cost Benefit Analysis with reference to Strategic Business Decision Making – Qualitative & Quantitative aspects. Cost Audit & Management Audi under companies Act. Objective Based Costing 6. 3. • Wastage Control. Prentice Hall of India (1995) 2. Different aspects of Strategic Cost Management: • Value Analysis & Value Engineering. Entrepreneurial approach to cost Management. Strategic Cost-Benefit Analysis of different business restricting propositions. Securities Analysis and Portfolio Management. Activity Based Costing • Target Costing 4. • Total Productive Maintenance. 2. • Control of Total Distribution Cost & Supply Cost • Cost Reduction.Reference Text: 1. Govindaraja 2. • Total Quality Management. with reference to core competencies. 8. • Disposal Management. Reference Text : 1.7 Strategic Cost Management 100 Marks Course Content 1. strategic advantages & long-term perspective of cost Management. • Product Life Cycle Costing etc. Prasanna Chandra – Tata Mcgraw Hill (2002) 3. Value Chain Analysis & Long Term Cost Management 5. Balance Score Card Concept 7. Strategic Financial Management — Dr.

4. 6. Tax Planning for Companies — Under Capital Gains & Under Business Head 5. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7. Regulating & Recovery Brief Comparative Study of Fiscal ax Planning in Developed. 2. Modvat Ociroi. 7. 2(18). 115JA. 9. 115-o: 801 A: 79. 40 ‘ 47 A (To be updated with Annual Finance Act) 4. 33Ac. etc. Developing and Underdeveloped Economics Corporate Tax Planning 1. Strategic Exercises like Amalgamation and merger Reference Text: Corporate Tax Penning — Dr. 8. 3.Singhar.ia Indian Economy — Prof Agarwal (Chapters pertaining to Fiscal Policy) .) Pre — Budget & Post— Budget Taxes Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus Tax Free Zones and Products Government Machinery for Tax Re1orms. 72 A. Direct and indirect Taxes as Major Revenue in Government Budgets Fiscal Budget & Tax Policy Taxes as Quantitative Measures to Promote Domestic Industry and Exports Central & State Level Taxes and Inter State and Monetary Policy for Regulating Inflation for Boosting Economic Growth Tax Subsidies (Direct.) 8. Planning of Corporate indirect taxes (including Customs. I0. 11. Tax Planning through Specific. Stamp Duty. 2. etc.3. Excise. 73 Exp. 5. when compared with other Taxable Entities. Company as Taxable Entity — Distinguishing Features. Cross. Taxation of Foreign Company (Brief Overview) 6.2. Illustrative List of Sections 2gB). Sales Tax.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course content Fiscal Tax Planning 1. Study of Specific Sections 3. Indirect.

4 5.Systemic Sank Restructuring : An International and Comparative Legal Perspective – by Mwenda Kenneeth Kaoma. Rao. Assets liability management in tanks 8. RRBs and rural banking in India 10. Range of products and services of insurance 14. Role of banks in an economy 3.ltee report • Basel II • Assets Reconstruction Companies • Securitization Act • Consolidation in Indian banking Sector 11.9 Banking and Insurance 100 Marks Course content 1. . Regulation and reforms in Indian insurance sector Reference Text: 1. Structure. Cooperative bankis. 2. Growth and Development iii Insurance in India 13. Year 2002. Special Issues in Indian banking sector • Narasimham comm. growth and development of banking in India 4. Opening up of sector in India and challenges 16. Year 2001. Risk management In Banks 7. Fund management in insurance sector 15. UK/Institute of Financial Services:2003 European Banking and Financial Services Law by Gerster /Scliwander. 2. 3. Introduction to Banking. Study of bank balance sheet and profit and loss account 5.2. Netherland / kluwer Law in /2004 Banking Supervision . 6. Chichesler/John Wiley!2004. Regulatory role of RBI and its monetary policy 9. Central Banking by Charles Goodnard International Corporate arid Investment Banking Practice and Law by argon Mark. Treasury and funds management In banks 6. Introduction to insurance 12. Banking in the new Millennium by ICFAI University banking series edited by N Rajashekar. 7. London / CaveidiS Pub/2000 Risk Management in Banking 2nd By Bessis Joel.3. Banking Strategy by ICFAL University banking series edited by Katuri Nagestiwara.

Directional Strategies (A naked Call/Put/Bull Call/Spread etc. Introduction to Option Valuation • International Model for Valuations • Risk Neutral probabilities and their interpretation • Binomial Models application (or American option where the underlying pays It Dividend • Black & Scholes Model  Understanding Weiner& Markov processes  Log — Normal distribution  ITO. Strategic Business Management and Banking. Volatility based strategies (Straddle/Strangle /Calendar Spread) 3.Western/2001.2.10 Derivatives and Risk Management 100 Marks Course Content 1. Economic Rationale behind spreading Risk Management • Protective Put • Covered Call 1.2nd By Frster Donald R/Gup Benton E/ Kotan James W. Australia / South.8. 2. New Delhi/Deep & Deep / 2005 3. Introduction to Derivatives • Application of Derivatives — (for Risk Management & Speculation (Leveraging) • Basic Terms & properties of Options / Futures / Forwards 2. Commercial Banking The Management of Risk. 9. Mechanics & Properties of Options • Boundary Conditions for options • Put-call parity and its Interpretation • Options sensitivity to the o Underlying o Volatility o Strike price o Interest rate o Time to expiration 4. By Sarkar A N..LEMMA & its application in Stochastic processes  Using ITO — LEMMA—to derive Black & Scholes Model for Stock/Currency options . Futures & Forwards • Pricing & Valuation of Futures/Forwards • Risk Management using Futures • Basis Risk • Introduction to Currencies/Commodity/Interest rate futures 3. Basic Option strategies Trading 1.

j. Derivatives – The Wild beast of Finance – Alfred Steinherr The books deals in detail with the following well-known disasters with Derivatives. Understanding Options Greeks •Delta/Theta/Vega & Gamma risks of options •Understanding Options Greeks for various trading strategies (volatility & Directional Spreads) •Delta/Dynamic Hedging and relating the cost of Delta hedging with the option price determined by •Black & Scholes – model. Options Votality • Historical & Implied Volatility • Volatility Smile • Term Structure of volatility • Some Advance Models of Volatility estimation • Value At Risk Historical Simulation • Models Building Approach • Stress Testing & Back Testing Reference Text : 1. This Would ‘Clarify’ the’ risk return’ •profile (Which is often misunderstood for various options trading strategies) 3. Interpreting the B & s formula 2. Applied Derivatives – Richard .Option Volatility & Pricing – Sheldon Naten Berg An excellent book from options trading perspective. o Metallgesellschaft – (Rollover Risk) o Barings (LESSON’S – CASE) –Highly speculation & Leverages position in Derivatives o Hedge funds & the collapse of LTCM (Long Term Capital Management) . Options. 4. Rendleman . The New Options Market – Max Ansbacher Again an excellent book from option trading perspective. A handout on option Greeks will be Given to students at the appropriate time Students at the appropriate time. Future & other Derivatives – by John. •Elasticity (Beta ) of an option in the CAPM framework. 5. A handout on trading strategies will be given to the students. Jr Special Focus on : Chap : 2 -----PUT –CALL Parity Chap : 3 & 4 ----Binomial Option Pricing Models 3. C Hull 2.

Structure • Deern’inan1s of interest rates —Role played by Central Bank Monetary & Credit Policy. Treyner. zero coupon yield) Term Structure & Theories Behind term’. • Government bonds & Corporate bonus (Credit Rating. Default Risk) MUTUAL FUNDS • Structure & important regulations w.t.11 wealth Management 100 Marks Course Content FINANCE Risk & Return from various asset classes STOCKS o Introduction to portfolio management theory • Market Efficiency • Historical returns from US Markets • Historical returns from Indian Markets • Fundamental drivers of Value or Stocks I Market (Index) • Understanding the Power of Corn pounding BONDS • Bonds mathematics (YTM. Currency yield. duration. convexity. (Returns delivered by Indian Mutual Funds) . AMC’s Reputation etc Actual Performance of Indian MF. MFs • Advantages of investments ‘through MFs • Types of MFs & investment options • Accounting (NAV Computation) & Intermediaries associated with MFs • The present status of ME industry in India and its potential.3. Information ratio)etc o Styte Q’Jalue I Growth — Momemtum) o Fund Managers past performance.r.2. • Comparison of Indian MF industry with US Mutual fund industry • Styles investment of Evaluating Fund performance on the basis of o (Snarpe. Effect o Globalization (Fed Watching ) etc.

• Case Studies Reference Text: ICICI Notes on Wealth Management . closing etc. Wealth management Future & Vision • Role of marketing in Wealth Management • Technology • Process of Marketing & HNIS • Client Segmentation • Profiling the Prospects & Approach • Explore & Strategies • Execute. Role of Banks & Private Banking • Environment.• FINANGIAL PLANN1NG / WEALTH MANAGEMENT • Introduction and advantages Financial Planning • Life cycle Networth & Strategies • Life Cycle Investment Goals • Asset Allocation & Risk Tolerance (Expected Utility) etc. Monitor & Review • DEC Of Interpersonal Negotiation. time Mgmt. Skills & Assertiveness • Qualities of Relationship Manager and -CRM • Selling Process & Role plays in prospecting. • Various Asset allocation strategies CRITERION FOR FUND SELECTION (Expected Utility) • Preparation of a Financial Plan Which would require o Tax planning o (5 year cash flows (with) • Existing Asset Allocation • Revised Asset Allocation • Maximum Downside Risk MARKETING & BEHAVIOURAL • Wealth Creation Cycle.

8 Controlling Inventory . Opportunity cost . • Cost Volume . 14. 12. Application of Probability to Cost Control.Work Analysis.An Application of Mathematical Programming . Mode? or Human Resources Utilization. 13. 15. Application of Learning Curve Models to Profit Planning.Cost Analysis The Multiple Regression Analysis Approach. • Opportunity cost .The Multiple Regression Analysis Approach.12 Quantitative Models In Finance 50 Marks Course Content – 1. Profit planning and budgeting • Break.An Application of Mathematical Programming.3.Cost Analysis . • Volume . Volume . Management Accounting (or Research and Development Applying Linear Programming to Pay Structure 7. • PERT-Cost. • Probabilities Profit Budgets. 11. Linear Programming and Accounting Information Model.A Practical Approach.Profit Analysis Under Conditions of Uncertainty • Budgeting with Net . Evaluation of Training Expenses 6. Costing And Pricing • Ru1o of Cost Pricing joint Product • Multiple Product Costing and Multiple Correlating Analysis • Application of L P in Determine Profitability of Products Involving Joint Coals 4. • Capacity Utilization and Conduction Margin. 3. 9. Cost analysis for ‘profit planning • Application of Learning Curve Models to Profit Planning. 10. • Forecasting and Measuring wit Correlation Analysis. Productivity Costing and Management.Even Analysis and Linear Programming • Application of Curvy-Linear Break-Even analysis.2. 2. Profit Measurement through Statistical Copulating. Reports. • Prom Measurement through Statistical Correlating. Capacity Utilization and Contribution Margin. Cost of Control 5.

Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure • Model for humor Resources Utilization.Even Analysis and Linear Programming Application of Curvy-Linear Break . Probabilities Profit Budgets.Profit Analysis Under Conditions of Uncertainty Budgeting with Net . • Linear Programming and Accounting Information Model. Costing And Pricing • Role of Cost in Pricing Joint Product. • Controlling inventory .Even analysis. Reports. Practices and accounting frauds . PERT-Cost. 6.5.Work Analysis. 7. Reference Text: Economic Times! Business Standard (Daily) for news related to managerial accounting. • Multiple Product Costing and Multiple Correlating Analysis. • Application of L P to Determine Profitability of Products Involving joint Costs. Profit Planning And Budgeting • • • • • • Break. • Productivity Costing and Management. Cost Volume .A Practical Approach • Application of Probability to Cost Control.

4th Edition. Loose Ends • Dealing with Cash and Cross Holdings • Dealing with Management Options / Warrants/ Convertibles •e. Multiples • PE Ratio • PEG Ratios • Relative PE Ratios • EV/EB)T Multiples • Book Value Ratios • Sales Multiples • Choosing the right multiple 4. 3rd Cdition. Choosing the Right Model d. Relative Valuation a. Business Analysis and Valuation Using Financial Statements. Examples of Valuation 3. . Valuation in Acquisitions 8. Basics b. Estimating Inputs • Discount Rates • Growth flows • Growth • Growth Patterns •c.2. Option Pricing Applications in Valuation 7. • Palepu. and Bernard. 2005.13 Corporate valuation 100 Marks Course Outline 1. Healy.3. 2000. Loose Ends •d. Valuation: Measuring and Managing the Value of Companies. Discounted Cash flow Valuation a. John Wiley & Sons. and CFROI Reference Text : • Koeller.Valuting Private Companies 6. Brand Name Valuation 5. Approaches to Valuation 2. Goedharl. and Wessels. Basics and tests b. EVA. Southwestern Publishing. Value Enhancement DCF.

MARKETING INVESTMENT • Management of Accounts Receivables and Inventories • Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure is Marketing Investment and their Evaluation using the probability theory and decisions Trees • Evaluating Return on Marketing Investment Developing and Launching New Products and the Concept of Investment in Life Cycle of Product • Application of DCF to Evaluations of Investment in Product Development Marketing Product.2. 3. Corporate Finance • Brearly Myers .14 Marketing Finance 50 Marks Course Content 1. of Revenue by Products. Valuation of Companies in Emerging Markets: A Practical Approach. 2.• Pereiro. Jafle. Customers Orders etc. SALES REVENUE as an Integral Elements of Cost • Revenue-investment Framework by ROI Management of Sales Revenue Analysis. Corporate Finance • Aswath Damodaran. • Ross. 3. Mix and Linear Programming. Westerlield. 2002. Ten Territories. Valuations Sons. Capacity (fixed) Costs and Managed Costs • Classification of Marketing Costs by Function • Marketing Cost allocations and its limitations for Managerial Decisions. Channel. Policy Decisions and Marketing Finance • Pricing of joint Product and Application of Linear Programming • Pricing New Products under ROI Concept • Bayesian Decision Theory and Pricing • Government Price Control – Dual Pricing . John Wiley & 1st Edition. • Analysis of Marketing Costs in terms of Engineered Costs.

Budgeting Sales force Efforts • Optimum Level and Allocation of Selling Efforts among Dealers Developing Companion plans for sales Force • budgeting Samples. • Warehousing decisions • Transportation Decision. Target Pricing • Pricing of Turn Key Project • National Pricing • Brand Valuation • Financial Aspects of Brand Management • Impact of Transfer Pricing • Mechanism on Marketing Performance • Value Chain Analysis & relevant decisins about Marketing Costs & Markehrig Investments. • Impact of marketing strategies on organization structure design and consequent financial Implications. Export Costs and Export Pricing • Applications and Forecasting Techniques to Developing Marketing Budgeting • Developing Sub-budgets by Marketing Segments • Advertising Budget .Deliver Route Decisions • Cost Analysis for Distribution alternatives Financial Analysis for switching over form • Soul selling agency to Direct Selling to Trade Channels • Economics of directs rating by manufacturer. . • Export Marketing and Finance • Financial Incentives. • The concept of Marketing Cost & Value Measuring Marketing Value – ‘Value Added’ by marketing effort Productivity Marketing and its social justification 4.• Approaches of Government Bodies to Development ‘Fair Price’ -Submitting Tenders • Applications of DCF Technique .

KS Moorthy • Managing Brand Equity D A Aaker . Roller.Chatterjee • Finance Sense Pasanna Chandra • Marketing Models (Chapter on Pricing) Gary L Lilian.Reference Text: • Marketing Management A Finance Emphasis B K. F.

Interest Rate Swaps • Basics Of Swaps • Valuation of Swaps ( Fixed Side) • Forward /Amortising/Asset Swaps • Valuing a Swap during its Life Reference Text : 1. Bond Management Strategies • Active and Passive Management Strategies • Classical and Contingent Immunization • Duration Based Asset Liability Risk Management 4. Interest Rate Options • Forward Rate Agreement • Caps/Floor/Collar • Blacks model of Interest Option Valuation • Caplet —Floorlet. Mortgage Backed Securities • Mortgage Mathematics • MBS & Asset Securitization • Securitization Structures 5.Fabozzi Frank McGraw Hill International .2. Interest Rate Futures • T-bill & T-bond Futures • Duration Based hedging using Futures 6. Understanding Basics Of Bonds Mathematics: • • • • Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Par Yield Bootstrapping Process for Zero Curve Yield Curve slope and the theory 2.Swaplct Parity 7. The Hand Book of Fixed Income Securities. Ladder & Bullet Strategy 3. Understanding Duration and Convexity • Measuring Duration and Convexity • Duration or Par /Discount /Premium Bonds • Duration as a Risk Measure • M Square & Key Rate Duration • Barbelle.15 Fixed Income 100 Marks Course Content 1.3.

2. Robins Khandwalla. Evolution of organizational theories. Organizational design & effectiveness 3. OPTIONAL GROUP — Human Resources Management 3. network organizations. Organizational design for excellence . impact of mergers. power & politics 6. life cycle. managing dynamic processes decision making. boundryless organizations. Determinants of organizational structure — strategy. P. Tata McGraw Hil.3. Swaps : Richard FIavell — John Wiley Publications. 1992 . environment and culture 4. size. Thomson Southwestern 2. Daft. acquisitions & globalization on organizational structures and effectiveness 5.2. learning organizations. technology. P L Organization Theory and Design Current Edition. Fixed Income Markets & Their Derivatives Suresh Sunderasan —Thomson Learning 3. New Delhi. virtual organizations.1 Organizational Theories and Structure Designs — UA 100 Marks Course Content 1. conflict. organizational design for change and innovation Reference Text : 1. N.

structure of training) 3. Motivation & Performance 5. Overview of Training in Organizations (Role of training. Strategies and Practice 2.Principles of Adult Learning. Nick Blanchard James W Thacker Second edition Pearson Education 3. Training Administration. Designing Training Modules 9. Employee Training and Development by Raymond A Noe. Implementation of Training 10. seminar etc 15. Training evaluation. design training calendar /schedules) 6. 7. McGraw Hill Publication (International Edition) . budget training programmers.3. Traditional training methods 11. P. E-learning and use of technology in training 12. Competency modeling and mapping 8. Management Development 14. (training budget. Cost Benefit Analysis and ROI 13.3. Training Audit Reference Text 1. 3ed. Planning & Organizing conferences. Learning organization 4. Effective Training Systems. Training Need assessment. Introduction to human resource development 2.2 Training & Development 100 Marks Course Contents: 1.

• Experiences of Germany. Gender Equality. HR approach. 3. France & Britain. . Comprehensive IR model or interalist & externalist approach. • Role of TU • Role of state 4. • Suggestion schemes. 6. 6.3. TQM. • Kaizen.3.3 Introduction to Industrial Relation & Labor Welfare 100 Marks Course Content Introduction to Industrial Rations & labour Welfare 1. 5. • ISO. Quality circles. Workers Participation In Management.Social Welfare • Concepts of economics & social welfare. 2. 5.Growth & development of IR • History & development of 1k  Pie independence  Post independence. Contemporary issues in TU • Rightsizing & VRS • Business Process Re-engineering • Productivity & union 7. • Conditions for effective Collective Bargaining and process of CB • Adjudicating & Proceedings under ID Act & the role of Govt. Labour welfare in organized sector.  Intra Union Rivalry  Multiplicity or Trade Unions & implications of MRTU.  Post Liberalization. • Indian experience. Management of Conflicts as related to IR aria different methods of resolving conflicts. • Union recognition. IR issues in Organizations • IR Definitions • Different approaches to IR Functional approach Systems approach & Dunlops Contribution Oxford Model. Role of management and corporate social responsibility. Trade Union • History & Development of TU • TU Policies  Inter Union Rivalry. 4.

Feedback Mechanism B) Performance Management 1. Appraisal Communication 10. M Industrial Relations Conce1nual & Legal Framework. Designing competencies Dictionary 6. BEI 8. Oxford University Press 3. PA. Performance Feedback and Counseling 12. V. competency at work 2. Process and Documentation of PA 9.Reference Text 1. S. JD and PA 5. Appraisal forms and formats 7. Venkata Ratmam C. Competency Levels 5. Types of competencies---Behavioral and Technical 3. C S & Mamoria.3. S Dynamics of industrial Relations in India.4 Competency and Performance Management 100 Marks Managerial Competence and Performance Management Course Content A) Competence a work: 1. Career Development 13. Gankar. Competency Description 4. Industrial Relations. issues and Problems 4. S. Role of Assessors in an Assessment Centre 11. Measurement in FA 8. Appraisal Interviews 11. Mamoria. Methods of Performance Appraisal 6. Himalaya Publishing House 2. A. & S. Concepts of competence. Assessment Centre 9. Measuring or Mapping Competencies 7. Designing tools in an Assessment Centre 12. Conducting and Operating Assessment Centre 10. Mamoria C S Mamoria. Objective pf Performance Management 2. Himalaya Publishing House 4.Objectives. Process of Performance Management 3. Sharma. Himalaya Publishing House 3. Dynamics at Industrial Relations in India. Legal and Ethical Perspectives in PA .

Bringing out the best in people by Daniels Effective Performance Appraisal by James Neil 3. observation.5 Human Resource Panning And Human Resource Audit 100 Marks Course Content Human Resource Planning 1. Manpower forecasting for managerial staff. 5. Management Science and manpower analysis. Markov Chain models for manpower system. 9. The Pie-requisite for manpower planning. 8. Mathematical models for stall structure evaluation. 4. Mathematical models anti manpower planning. technical labor. setting manpower standard. 4. Audits of Business Goals and Plans Audits of Business Assumptions Audits of Business Personnel Practices Audit of Business Human Resource Utilization Audit of Business Productivity norms Audits of Business Personnel Budgeting Human Resources Accounting Audit of executive Turnover Auditing of Industrial Relation Auditing of Industrial Committee Management Costs involved Recruitment Initiation and Training Job-evaluation Compensation planning HRD audit methodology and issues Interviews. Integrated Budget for manpower management. 7. Planning careers: Managing career structures and evaluating maintainable career policies. Quantitative and qualitative approaches to manpower economy. 10. A Simulation model for manpower planning. 11. 2. 6. 2. questionnaire The HRD . Network models for training and recruiting decision in manpower planning: A stochastic programming model for manpower planning. Developing manpower strategies. Human Resource Audit 1. An econometric model for national manpower planning. 3. 12.3. Demographic and ecological models for manpower planning.Reference Text : • • • Performance Management by Julie Freeman. Manpower planning as an integrated part of business planning. Controlling manpower costs. 3.

3. Human Resource and Audit — T. MRTU & PULP. 2. Personnel & human Resource Management — P. Contract Labour (Regulation & Abolishing) 13. Workmen’s Compensation Act 7. Minimum Wages Act. 12. Factories Act.Rao 3. Industrial Dispute Act. Score card and writing the HRD Audit report. 4.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. ESI Act. 14. Human Resource System — T. Provident Fund Act & Misc Provision Act.V. 5.3. 10.V. Gratuity Act 9. Industrial Employment Standing Orders. Reference Text 1. Payment of Wages Act. Payment of Bonus Act 8. Apprenticeship Act Reference Text: Bare Acts .Rao & Udai Pareek Human Resource Electives 3. Shops & Establishment Act. 11. Subha Rao 2. 6.13.

3. Costing the CTC of each element of Compensation Structure (excluding stock options) 7.3. types of Stock Plans.7 Compensation and &Benefits 100 Marks Course Content 1.choosing a partner. Understanding income Tax 11. Superannuating. Converting Remuneration Survey results Into a Salary Proposal 15. arriving at a comparator. Understanding inflation — Neutralization of Inflation — Dearness Allowance. Gratuity. Elements of Reward Strategy — Understanding Reward Management 4. C. taxability of stock options . benchmarking. understanding median . Equity Compensation Plans—objective of equity compensation. Reward Strategies — Articulating and understanding business context for reward strategies 3. Bonus under Payment of Bonus Act 9. target position. Compensation /Remuneration place In Reward Strategy 5. ESIC. Benefits. valuing stock grants. conducting a survey. SEBI Guidelines. ageing of market data 14. Human Resources Philosophy and Approach 101 an Organization 2. Understanding Elements of Compensation Structure — Fixed . Retrials and Social Security. Arriving the CTC of art employee/candidate — costing elements. Variable Pay / Incentives/ Stock Options 6. Making a salary offer to a candidate— understanding salary ranges 13. Consumer Price Indices . Types of Variable Pay 10. percentile. Understanding Provident Find. Cash. designing a salary offer template 12. Remuneration Survey.

Worley Christopher C. Approaches to OD . . Definitions underlying assumptions and values of Organization Development 2.Systems Approach. Process of Change 4.. Group and Individual Techniques Reference Text : Cummings Thomas C. Essentials of Organizational Development and Change. Organization Diagnosis & Diagnostic Models 5. Snefl. Subha Rao.8 Organizational Development 100 Marks Course Content 1. 2. Data Collection & Analysis including Climate Survey 6. Managing Human Resources — Bohlander. Understanding Organizational Roles • OD Intervention theories and methods Large Systems..3. Textbook of HRM — P.Reference Text: 1. Shermn 3. Action Research 3.

split-half reliability. concurrent validity.retest reliability using single form. Role of test users. • Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. measurement. face validity. • Validly : types . Validity and Standardization. and norms development. Measurement of intelligence arc general abilities different type of intelligence tests. multiple correlation. Regression Analysis n personnel selection. factorial validity. Psychological tests use. expectancy table.3. Ethical and Social considerations in testing in organization. retest reliability using equivalent form. issues related to systematic observation and judgment in behavioral assessment. validating criteria. ia1ues and other behavioral tools and their importance in personnel assessment. creativity and tests for measurement of creativity.operational and predictive validity.simple correlation. 2. • Reliability : relative reliability and absolute reliability types of reliability .3. objective measurement of performance and other job related behaviors. 3. item difficulty . and behavioral assessment. 4. • Objectivity in administration and scoring. Test construction procedures and scaling techniques ( A group project is compulsory Which must incorporate construction and vanadium of a test or revision of an existing test) • Development of items. scope and limitations in organizational set-up. importance and usages of aptitude tests in personnel selection. usage of personality tests in personnel selection and critical issues related to personality testing. Aptitude testing difference between intelligence and aptitude tests. Assessment Center approach in personnel selection and performance. Fairness and bias in testing. Characteristics of scientific measurement techniques. construct validity. Factor-analysis. tetrachoric correlation. personality testing different types of personality tests. methods of calculating validity . 7. tests o vocational interests. cut-off scores. Essential consideration of selecting a test. different type of aptitude tests. 9 Role of application blank arid interview in personnel selection and assessment performance appraisal systems. Reliability. issues related: to intelligence testing in personnel selection.. attitudes. 8. differential predictors.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1 Principles of individual differences and quantitative approach to its measurement. biserial correlation. item analysis. ANOVA. 6. Behavioral assessment in personnel selection. approaches to behavioral assessment behavior observation. . 10.Recbardson reliability: factors affecting reliability estimates. Kuder .

Knowledge-Creation and Acquisition Processes 7.N.Reference Text: • Quantitative Techniques in Management . K. Sharma 3. Measuring Learning: The Intellectual Capital 8. Emerging Business Realities 2.Voca • Quantitative Techniques in Management – J. Knowledge-based Competition 6. .10 C Building Learning Organizations 50 Marks Course Content 1.D.3. Organizational Learning : A Capabilities-Based View 4. A chitecting a Learning Organization Reference Text Developing the Learning Organization by Peter Lassey. Learning Tools and Techniques System Techniques • System Thinking • Benchmarking and Process Mapping 5. Why Organizations need to Learn 3.

11 Stress Management 50 Marks Course Content 1.3. Assessment of stress 10. Role stress 4.3. D 2. Verbal & non-verbal Indications of stress 9. Occupational Stress 3. Leadership styles in stressful & non-stressful situations Reference Text 1. Stress & management of change 11. Source of managerial stress 5. Notes complied and given by Faculty . Stress & motivation 8. Stress & thought process learning 6. I’ M Ok-Youre ok — Thomas Harris M. Stress & conflict 12. You Can Win — Shiv Khera 3. Stress & personality 7. Nature of stress 2.

Mc Leavey. Production Systems-operations.Optional Group — Operations 3. Production Planning —g & Control . manufacturing. Jhamb 3.types. MRP . Process-Product Matrix. KANB. Capacity Planning —models 10. Advanced Concepts like JIT. CIM.4. Production Planning & Inventory Control .John F Magee 2. PP & Inventory Control . ERP/SAP-PPC Module reports-interpretation-variance analysis-use in decision making 15. C. FMS. Agile Manufacturing Reference Text 1. Peter j Billington . 4. Robotics.II. Resource Planning:-models 11. Demand Management-models 9. types 8. Dennis W. Line Balancing-models-optimization 7. GT. Elements of PPC . Product-Process Technologies 3. Evolution of Production Systems.By Seethararma L Narasimhan. Production Plans-an overview. services.1 Operations Planning & Control (OPC) — UA 100 Marks Course Content 1. Evaluation-Selection of Equipment Requirements its-optimization 5. Batch scheduling-models optimization 13. Batch Scheduling-models-optimization 14. models 2. Aggregate Planning –models-optimization 12.L. Layout-models-optimization 6.By Samuel Eilon 4. processes.

Logistics Measurement 10. Barriers to integration 14.Ailawadi & Rakesh Singh Logistics Management by K. Transportation 4.Saha’ . Integrated Supply Chain Management 13.2 Logistics & Supply Chain Management 100 Marks Course Content 1.4. Logistics Organization 9. Bony .Forecasting 3. Basics of Supply Chain Management 12. 3. Outsourcing Reference Text : 1.Basics or Logistics 2. SCM by Rahul Altekar Logistics Management by S.C. Application of IT in LSCM 7. Jacobs 3. 4.5. inventory Planning I Inventory Control 8. Logistic Costing (Activity Based Costing) 11.Shdhara Bhat Supply Chain Management . Why bark.By Vollman .. 2. Warehousing 5. Manufacturing Planning & Control . DRPIMRP 6.

scope.3 Materials Management 100 Marks Course Content 1) Materials Management an overview a) Introduction. 2) Materials Planning a) introduction and factors influencing materials planning b) Techniques of materials planning c) Bills of-Materials d) Materials Requirement Planning (MRP). 4) Purchasing and Procurement Activities under Materials Management. d) Vendor development – evaluation and rating e) Price forecasting f) Negotiations g) Reciprocity h)Legal aspects of purchasing i) Legal aspects of purchasing j) Purchase orders/ contracts k) Method of buying under certainty. g) Organization based on Commodities.procedures and practices b) Objectives.4. g) Exponential Smoothing 3) Purchasing a) Purchasing principles. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management 1) Organizing Materials Management.3. under risk. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers. i) Organization based on function j) inter-departmental relationships k) Centralized versus Decentralized materials management. h) Organization based on Location. policies . and under uncertainty. d) Elements of procurement cycle. responsibility and limitations c) Sources of supply and Supplier selection. e) Past Consumption Analysis Technique f) Moving Average method. 5) Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments .

d) Typical layout plans e) Storing practices and identification of materials. i) Bill of Landing und ether documents. (b) import procedures and documentation. c) How is au Indian standard evolved d) Advantages of Standardization. c) Categories of importers d) Identification of foreign sources. 6) International procurement -imports. f) Role of Purchasing Committees/ Purchase Managers. 9) Materials receipt and stores a) Introduction and functions of scientific store management. c) Store location and layout. d) Systems of codification e) Colour coding. b) Types of stores and benefits of scientific storekeeping. e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase /Stores) in Standardization / Variety Reductions . e) Payment terms including Letter of credit. I) Types of inventories. c) stages of scientific codification. I) Centralization and Decentralization of stores. C) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. g) Preservation of stores. b) Basis of classification.e) Purchase versus lease. 8) Internal assessment test / projects and presentations. a) International commercial terms. h) Issue control 10) Codification a) Introduction b) Benefits of codification. e) Classification on the basis of usability of materials. f) Types of L/Cs. 11) Standardization a) Introduction and different levels of standards b) Various Foreign Standard in use in India. g) Custom tariff h) Custom clearance. 7) Classification of Materials a) Introduction and objectives of classification.

Pune).12) Obsolete. Introduction jo Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. 4 5. Materials and Logistics Management By Prof. Purchasing and Materials Management By N. 13) Stores Accounting and Stock verification a) costing of Receipt of Materials b) Costing Issues to Production c) Stock verification d) Periodic Verification. Gopalknishnan (Tata McGraw Hill. c) Activities of Materials Management covered by Computerization. New Delhi). Purchasing and Materials Management By P. TCM an Cases Dy AK. Material Management-Procedures.C. . Reference Text 11. Jhamb (Everest Publishing House. Sundresan (Prentice Hall of India. Datta tr-rentce-Hah iLua. 2.Nair (Vikas Publishing House. 15) Ethics in Materials Management a) Importance of Ethics Ii) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f)Backdoor selling Note: All the above topics need to be supplemented by case studies. 3. New Delhi) 2004 Fifth Edition. d) Categorization of obsolete surplus e) Control of scrap/ obsolescence f) Responsibility for disposal g) Procedures and documentation for disposal of scrap/ obsolete/surplus. Materials Management —An Integrated approach By P. Surplus and Scrap Management a) Definition b) Need for Scrap yard c) Identification and control. New Delhi). 14) Computers in Materials Management a) Steps in computerization. 6. e) Perpetual Verification. New Delhi). d) Management reports on Materials. L.K. e) Benefits of Computerization. o) Database for Materials Management Systems. New Delhi). 1) Process of Verification.Gopalkrishnan and M.

not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets— price. line related Technology Strategy — flexibility. . continuous Hybrid processes — batch related. technological opportunities Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 2. reliability. jobbing. 8. batch. 6. 5. 3.4 Technology Management Including Manufacturing Strategy 100 Marks Course Content 1. line. quality. not Manufacturing-specific. Corporate Strategy and manufacturing Pitfalls of functional based strategies Strategic Integration of manufacturing and Marketing Concept of Order Winners and Qualifiers Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD Technology management and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability Order Winners and Qualifiers Dimension s of Order-winners and qualifiers — manufacturing -specific. push vs pull.3. 7.4. 4. speed Process Choice Business Implication of process choice — project.

11. l4. Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Pre-requisites for mass customization Technologies for mass customization Theory of Constructions (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing Too in project management and supply chain management 10. 16.9. 13. inventory manufacturing Basics of World Class Manufacturing General Principles Design Principles Human Resource Principles Quality and Process Improvement Principles Capacity Principles Just. Reference Text : Operation management for competitive Advantage by Chase-Jacobs . Focused manufacturing and Group Technology Principles and concepts Methodology Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes. 15. costs Investment decisions Manufacturing Infrastructure Structure — specialists generalists Operational Control — quality.Acquilano .

7.3. 5. choosing team leaders Training teams for process improvements Benchmarking Origins benchmarking — Xerox approach Definition of benchmarking Internal benchmarking Benchmarking against the best the unit Benchmarking against the best in the group. 6. 8. 9. . functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams. 4.5 Business Process Re-engineering & Benchmarking 100 Marks Course Content 1.4. External benchmarking Benchmarking the best in the industry benchmarking the best in any industry Re-engineering and Information technology Flowcharting information Flows Using IT to speed up processes 2. Business Process Fundamentals Definition or Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts — block diagrams. 3.

D d. Getting the employee involved in above 4.. T. ifl5-S.M E. TOO Tools — problem solving b.By Robed L Flood 4. Combo Kaizon.Taichi Dhno• Kaizen Masaki Imai 2.By Gopal Kanji. in) Total Production Maintenance . 5-S Principles e. Housekeeping 3. Poyal Sheth 3. Indian examples of successful Japanese Manufacturing Practices & benchmarking Reference Text 1 Toyota Production Systems . c. Problem solving tools such as a. S.7 World Class Manufacturing Practices 100 Marks Course content: 1.3.P. Mike Asher 5. Beyond T 0 M . Publications of JMAM. Kaizen b. Chroniel of a Quality Detective . Total productivity through such practices a.Dr Shrinivas Gondhalekar. T Q M Process .4.M. TOO Toots — Management 5.Principles of Japanese manufacturing 2. viz 6.

b) Factors influencing distribution network design. e) Making network design decisions in practice. c) A framework for network design decisions d) Models for facility location and capacity allocation. 4)Inventory Management risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model.4.3. Pull and Push-Putt systems c) Demand driven strategies. e) Locating desired products f) Lead time reduction g) Information and supply chain trade-off. transshipment . Collaborative Planning Forecasting Replenishment CPRP) concept d) Impact on internet on supply chain strategies. e) Competitive Supply Chain Strategies. Direct shipment. 2) Network design in the Supply Chain. h) Designing the supply chain for conflicting goals 6) Supply chain integration a) Introduction b) e) Distribution strategic. b) Factors influencing network design decisions. d) The importance of supply chain flows. c) Design option for distribution network. c) Process view of a supply chain. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus recentralized systems.8 Advanced Supply Chain Management 100 Marks Course Content : 1) Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. a) The role of network design in-the supply chain. (E -. g) Managing inventory in the supply chain 5) The value information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems. Milk run. Cross-docking. f) Achieving strategic fit. d) Distribution network in practice. 3) Designing distribution network in a supply chain a) The role of distribution in the supply chain.

9) E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. e) implications and benefits of mass customization f) SCM for mass customization. g) Distribution Integration. c) A framework for Buy / Make decisions. e) Steps in setting up VMI. Advantages and disadvantages of RSP. Types of and issues In Distribution Integration. 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. Elements and benefits of JIT systems. product election.7) International assessment test/ projects and presentations. c) Conformance to requirements. Requirements of RSP. price and brand. c) Third party / fourth party logistics d) What are 3PL/4PL Advantages and disadvantages or 3PL. Issues and steps in RSP implementation. c) Vendor Managed Inventory (VMI) d) VMI Business Model. d) E-procurement e) A framework of E-procurement. e) Regional differences in Logistics. human resources. d) Mass customization.Cultural differences/ infrastructure/ performance expectation and evaluation. 8) Strategic Alliances a) Introduction b) A framework for strategic alliances. Value-added services Relationships and experiences. c) International versus Regional products. f) Overcoming limitations of VMI 13) Customer Value and SCM. d) Local autonomy versus central control. a) Introduction b) The dimensions of Customer Value. 12) Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. Benefits. 10) International Issues in Supply Chain Management a) Glob& market / Technological/ Cost/ Political and Economic Forces. challenges and limitations of VMI. Information systems availability. d) Strategic pricing . characteristics of mass customization. f) Global business logistics 11) Lean manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) integration of lean manufacturing and SCM. b) Risks and advantage of International supply chain. Inventory ownership In RSP.

13) Customer Value and SCM. government procurement regulations. Relationships and experiences. product election.. New Delhi) . c) Conformance to requirements. a) Introduction b) The dimensions of Customer Value. Supply Chain Management-Strategy. d) Confidentiality and proprietary information. Reference Text : 1. Supply Chain Management Concepts and Cases By Ranul V.. trademark laws. trade regulation. environmental laws. Value-added Services. copyrights. Planning and Operation By Sunil Chopra and Pet Meindi (Pearson Education. Aitekar çPrealce all India. New Delhi) 2. patents. c) International practices. d) Strategic pricing 14) Performance Measurement and Control in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key action in benchmarking for best practices d) Overview of Supply Chain Operations Reference (SCCR) Modeling 15) Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. transportation and logistics laws and regulations. price and brand. Note: All the above topics need to he supplemented by case studies.

Menon.4.3. Reference Text • • • Integrated Material Management — P. Palletisation 3. Machinery Handbook . Transportation Modes I Attributes 5. 20 Principles o( Material Handling 2. Transportation mix in Economy 6. Total cost concept in Material Handling and Transportation. Containerization 4.9 Material Handling and Transportation. Gopalakr-ishnan Stores inventory Control — KS. 50 Marks Course Content 1.

Chase — Jacobs -Acquilanc .3. Operations Management — Decision Making in the operations funcation — Roqer Schvoerier 3. Concurrent Engineering concepts and practices for easier quicker delivery of prototypes 4.10 New product development and concurrent Engineering 50 Marks Course content: 1. Applications of VANE at design stage. Operations Management for Completive Advantage .Donald Delmar 2. 5. Operations and Industrial Management . Defining for business goals 2. Time bound Research and development and prototype manufacturing 3. Successful pilot run and production sing Reference Text 1.4.

S.Shone K Grand Ii Quality Detectives — Dr. 3.T concepts &i plant (shop layouts and selection of materials handling equipment and storage systems 5. 6.11 Industrial Engineering Applications and Management 100 Marks Course content 1.O. Gondhalekar & Payal Shetty. Industrial Engineering definition & applications 2. V C a.4. Origination Methods Applications in office and white collar productivity Reference Text : • • • • Industrial Engineering Applications and Management — Philip Hicks Mathematical Techniques in industrial Engineering .R. Pre determined methods & time systems (PMTS) & application of low cost automation. . Industrial Engineering and productivity 4.L.3. Handbook of industrial Engineering & Management — Ireson. book of industrial Engineering Standards. I. Ergonomics — Definition and applications 7. P.

by Rambaugh Software Metrics . overview of Automated methods for testing —(2 sessions) Review of Student Presentations on exercise which requires them to analyses a business process. Agile Methodologies — Various phases in each lifecycle model! and the pros and cons of these approaches to software development (2 sessions) – Analysis and Design of information systems (4 sessions) o Assessing the Feasibility of a system o Gathering detailed requirement o Use of Structured methods such as Data flow.UA 100 Marks Course content: • Exposure to software development process— Software Lifecycles such as Waterfall. Entity Relationship diagrams etc — o Use of Object Analysis and Design o Use Cases and visualization of the IT based solution o Design of Inputs Outputs and other Interfaces Documenting Software requirements .various documents used at different stages of software development process — User Requirement Specifications — (2 sessions) Software Estimation — challenges iii Estimation of software . Function Point. Rational Unified Process. Various types of tests such as Black box v/s White box. COCOMO.methods of software estimation such as Line of Code.5. load tests etc Use of Use Cases for functional testing. Quality assurance of software at each phase in the lifecycle. Functional test! Code reviews Stress tests. Analysis and Conceptual design of the system estimation of the software size (1 Session) • • • • • Reference Text • • • • • • Systems Analysis and Design by James Software Engineering by OOAD –Buch and Rambaugh UML by Wrox Publication OOAD & UML. Preparing Test Data and Test Cases. Use Case Point Method etc — Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing —Need for testing. Spiral. document the requirements. Prototyping.Optional Group— Information Technology 3.1 Software Engineering .

the internet Protocol. Godbole A.5. devices for backup etc o Server Technology platforms . etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. Laptops. HTTP. other mobile devices. . Databases for data warehousing and other specialized applications • Software Development Platforms. email Protocols. — Operating systems 2.Windows Unix. PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text : 1. FTP. Storage Area Networks (SAN) . Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept. Steven Holzner — Visual Basic S Programming 3. Aiticd Malino .S.Digital Principles and Applications. o Web Platforms —various protocols used for the internet. Doanid Leach.• • Nassom Reports and Nasscom for industry perspective Strutted system analysis and design : Concise study Ed : 1: Kelkar SA 3. .popular server technologies such as the Intel. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms .2 Technology Platforms 100 Marks Course content • Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop.

Benefits of ERR • Supply Chain Management — Need for Supply chain integration. Various models and algorithms for mining.6.Challenges in integrating various enterprises applications – evolution of platforms neutral concepts such as XML to achieve integration .Concepts of an enterprises portal. Healthcare etc. Application overview of supply chain solution. Transformation and Loading (Eli. technology tools used for data mining • Knowledge Management . Types of Knowledge. advanced concepts such as Demand planning and Supplier Relationship management — functional and product perspective • Customer Relationship management — Concept of CRM. benefits to an organization.3 Enterprise Applications 100 Marks Course content: • Overview of IT applications in a common manufacturing cum marketing organizations. difference between data warehouse and a conventional Database. technologies available for building such portals.Need for KM. Integrating content management in organization workflows and ERP systems etc Examples of content management tools and applications in various business • Enterprises portals.Functional view of business processes and how they are integrated sing an ERP. CRM.3. modules of a CRM product and what they do — such as sales force automation. and SCM products . • Enterprises Applications integration. • Enterprise Resource Planning (ERP) . reusing Knowledge implementing KM initiative application of KM in various industries • Enterprise Content Management— role of content management — ERP and other Transaction related record. Data warehousing products. • Overview of Applications In various Industry verticals such as Banking and finance Retail Telecom. forecasting. Steps in building a data warehouse — Extraction. contact management etc • Business Intelligence and Data Warehousing — o Purpose of Data Warehousing. Web content and other understructure content.other modern technologies for application integration Reference Text Demo / Screen Shots of ERP Software such as SAP. Capturing storing.) etc Data marts v/s Data Warehouse o Multidimensional Analysis tools o Data Mining — Concept of Data Mining.

popular server technologies such as the Intel. o Web Platforms —various protocols used for the internet. o Storage Technologies: Storage technologies such as Direct Attached storage storage Area Networks (NAS). . Doanid Leach. other mobile devices. etc o Basics of HTML — basic tags required to develop a transaction oriented form — concepts related to dynamic HTML o Overview of one or more scripting Languages such as VB VB Script/ Java Script ASP. the internet Protocol.S. email Protocols. HTTP. devices for backup etc o Server Technology platforms . Databases for data warehousing and other specialized applications • Software Development Platforms. Storage Area Networks (SAN) . FTP. Laptops. — Operating systems 2. . Aiticd Malino . PHP o Overview Dot Net and Java platforms — essential Differences o Overview of Platforms required for e-Commerce applications o Overview of platforms and protocols required for mobile computing environments •Future of Platforms Reference Text 1. Godbole A. Steven Holzner — Visual Basic S Programming 3.2 Technology Platforms 100 Marks Course Content : •Hardware Technologies — Awareness of various platforms in the present context and the broad trends in these platforms — comparisons across platforms etc o End User Hardware – Desktop. Sun based etc more specialized platforms such as for CRAY etc o Networking Platforms: (this could be dealt with In greater detail In the subject of networking however a mention of This would be necessary for completeness • Software Platforms — o Operating System Platforms .Windows Unix.5. Linux (open source platforms) — overview of OS principles and key differences between the various platforms — impact from buyers perspective o Database Platforms — Commonly used data based technologies based an the Relational and object relational concept.Digital Principles and Applications.3.

Customer Contract Management and SLAs . • Challenges for these businesses in the domestic and International markets such as Business Development. e-commerce. Mergers and Acquisitions . Pricing.growth. commerce and pure play ‘e’ models.6 Managing Technology Businesses 100 Marks Course content: • Overview of the IT / IT/TES/ Telecom and related businesses In India and the world — segments of these Industries . key players.Systems – Electives : 3. forecast trends.5 . Talent management Licensing costs & Intellectual property rights. e-business. Special Incentives and schemes such as the Export Processing Zones etc • Case Studies of successful and unsuccessful technology companies Reference Text • • • A Guide to PMBok — Project Management Institute Various Cases on the subject . reasons for their success etc • Study of various business models Including onsite/shoring. Set up & Infrastructure Costs. managing Innovation legal Issues.— Prof Pradeep Pendse Managing IT Infrastructure — TMI .

5.7 IT Governance and Compliances 100 Marks Course Content : • Need for IT Governance (COBIT Framework) o Overview of various Standards and governance framework o Introduction to the COBIT Framework as an umbrella framework o COBIT Domains. Key Process Areas and Process o Implementing COBIT in an organization o An Audit perspective of COBIT • Overview of other compliances: o IT Act o Sarbanes Oxley and the Graham Bleach Act o BS-7799/ISO 27000 o ITL/ITSM o RBI and other Banking Regulations and Bessel I I (for Banks) o Data Protection Act o Etc Reference Text • COBIT 3.0/4.3.0 —IT Governance Institute • BS — 7799 — IT Security Standards • • Appropriate Standards like Sarbanes Oxley IT Act 2000 .

5.3.including spam.10 Information Security and Audit 50 Marks Course content • Need for information in an organization • Identifying Information Assets in an organization • Threats and risks to Information • Broad strategies for managing Information Security risks • Discussion on technical controls in the area of: o Operating system o Data base o Software Ceve1opmenl process o Network controls o Access control o Physical Controls o Controls for remote access o Internet related control . Publishing viruses NetWare etc o Controls for wire less set ups o Controls in the context for Mobile and portable devices o Hardware related controls • Considerations for deciding appropriate choice of controls • Basic principles of Audit in the context of information security • A process view of Information security – overviews of the BS -7799/ISO 27000 standard Reference Text .

.11 Software Architecture 50 Marks Course Content : • What Is architecture? • Why Software Architecture ?— goals and purpose of architecture • Types of Architectural views of software — Project Managers view. The engineering view.• • • • • • IT Security Governance Institute (ITGI) BS. . Information Architecture.5. IT Architecture Application Architecture etc • What is a Pattern ? Application to software design. the User case view etc 4+1 view of architecture • Layers of architecture — organizational Architecture. benefits of using design patterns • Explanation of key Design patterns — GRASP Patterns etc • Explanation of Key Architectural patterns • Overview of Enterprise Architectural Frame work The Zachmanns Framework Reference Text • Art of Software Architecture — AJbn Stepehn. 7799/ISO/IEC 1799 Business Application (System & Web) Process Flow and Security Database Security Network and communication security Business Continuity Management 3.

CONTROL IN SPECIAL SECTORS : Scrap Control .identification and creation of profit centers.Second Year . 3. Financial goal setting . Financial Reporting to Management Under conditions of price level change Objective and methodology .Problems of growth and corporate control.Efficiency Audit .1 Management Control System — UA 100 Marks Course content: 1. Mechanics of determining profit objectives of profit centers .Administrative Cost Control .problems and perspectives or transfer pricing Linear programming technique for determining divisional goals in a multidivisional company . Control of R & D Project Control . profit centers as a control system De-Centralization and profit centers.Audit .Internal Audit Government Cost Audit .Integrating Responsibility Budgets Integrating Responsibility Budgeting with MBO System.Sensitivity Analysis Developing financial goals along organizational hierarchy .Concept and technique of Responsibility Budgeting Analytical framework for Developing Responsibility Budgets . 2.Analysis of Incremental ROI .Fourth Semester 4. 4. ORGANIZATIONAL GROWTH Responsibility centers and profit centers . Management Audit.

Basic framework of Normative ethics Ethics and decision — Making. Belief A life patterns— Social Economics values and responsibly — trusteeship management — Gandhi an Philosophy of wealth management Ethics and Indian management . Moral Evolution of the firm – dealing with the stages of Ethical growth and Organization and categorization of Indian trains – national corporate at various stages of growth Reference Text .Hill) Maciarrillo & Kuby – Management Control Systens (Prentice Hall India) Management Control Systems – N.5. Corporate Governance — including suggestions of the Adrian Cadbury-report Kumarmangalam report and their ethical ramifications. Evolution of through ethics in business — Culture and ethics — overview of ethics system. Application MCS in Public Sector Service Organization & Proprietary Organizations Reference Text • • • Anthony & Govindrajan – Management Control Systems (Tata McGraw. Relationship between ethics and Corporation Excellence — Approaches for Developing Various Orientation towards Ethical business Behavior 3.2 Business Ethics Corporate Governance Course Content : 1. morality and rationally in Foal Organization — Moral Relationship between individual and Organizations. 4. Ghosh (Prentice Hall India) 4. Attitude. Measurement of Assets Employee . 2. Social responsibility of business — Ethical aspects of corporate policy. Ethics in International scenario —housing on the unique nature a I ethical determines in a cross—cu1riral setup guidelines for resolving and examples at corporate transgressions 5.

3. Entrepreneurship Management 100 Marks Course Content : (A) Entrepreneurial Perspective: Concept of Entrepreneur. advantages Entrepreneur 1) Nature and Development of Entrepreneurship.1.start Routes to establish an Enterprises (Franchising. 3) Quick . 3. Incubation Program . 4. Entrepreneurship and Enterprise . Ethics of Management by Hosmer Ethics of Management by Charaborty Ethics by Chandra Sekhar What is Ethical in Ethics by John Henderson 4. Gender Issues in Entrepreneurship. (C) The Enterprise Launching Product / Project Identification Developing a Project Report/ Business Plan Business Financing including venture Capital Finance Managing early growth of a Business. 2) The dynamic role o Small Business? Industry in Economic Development 3) Personality of an Entrepreneur! Entrepreneur 4) Innovation and Entrepreneurship (B) The Entrepreneurial Environment: 1) Policy Perspectives in India to promote Entrepreneurship 2) Analysis of Business Opportunities in different sectors of economy at National and Global levels. Ancilliarising & Acquisitioning) 4) Support Organizations for an Entrepreneur and their Role 5) Legal framework for starting a Business industry ri India. 2.

William C. Managing demand. 4h Ed. Services Marketing . 3’d Ed. N.Patterson. Viz i) SIICOM ii) SIDBI iii) MSSIDC iv) NSIC 4. Zeithami. capacity and service assets 7. C. Beyond Entrepreneurship – By James C. Greniler (2006). Pearson Education Australia . Lovelock C . Customer complaints and service recovery 10. Market positioning 3.Dynamics of Entrepreneurial – By Vasant Desai 4. Walker (2004). Singh. J. Bitner. M. Entrepreneurship Development in India – By Biswanath Ghosh 5. Managing customer relationships 12. Managing people in service organizations Reference Text 1. By J. aV 0. Lazier 2. Entrepreneurship Management – By P. McGraw H1I 2. Service processes — managing service encounter 8. Service delivery system. Customer satisfaction and service quality 9. Saboo 3. 4.. V. Managing service profit cha 11. Collins. Literature Published by Support Institutions. Services Marketing : An Asia-Pacific and Australian Perspective. P . Services marketing mix decisions 6. New service development 5.New Venture expansion – strategies and issues Reference Text 1. Introduction — Nature of services 2.4 Services Management 100 marks Course content: 1. and F.

Reference Text • • • • • • Krishnamoorthy : Environmental Management (Prentice – Hall India) Vijay S Chirtris : Changing face of the planet and Environmental Law (Snow White) Tietenberg : Environmental & Natural Resources Economics (Pearson) G. Environmental Issues relevant to India. Pandey : Environmental Management (Vikas) Y. K. Act 1986 Wild life Protection Act etc. P) Act. N. K.Broad outline of National Environment – policy Definition of Environment with particular reference to management. Water (P & C. directing. Oberoi : Environment Emplaned (Excel) N. Significance of environment management . 7.Overview of the role and responsibility of the industries Total Quality Environment Management. ISO 1400 EMS Certification Major Legislation like air (P & C. Saxena & N. K. Present status of Environment Management Major issues Scope of Environment Management Role and Functions of the government as a planning.4. 3. 5 6. Oberoi : Environmental Management (Excel Books) . Environment Protection. 4. Implementing and controlling agency.5 Environmental Management 100 Marks Course content : 1. Environment Quality Management . P) Act. 2. Managerial aspects involved in Environment management. organizing.

Financial Motivation techniques. Scatter diagrams. Practical applications with case studies Shirose’s phenomena Mechanism Analysis & concept of Mura (inconsistencies and it elimination). 6. its applicability.objectives. methods .Brain Storming . 9. wage structure and Modern approach through multi skilling Wage Incentives .Concepts. MUra. quantitative estimation and implication of the learning curve. . Job Evaluation . 3. 5.Relationship with total quality Management objectives .kedner – Trgre Problem Analysis decision Analysis and Potential Analysis.use in solving chronic problems Organizing for quality Circles. Scanlon Plan.Hawthorne experiment. Muri). Sumath’s Total Productivity Model. effect of environment of productivity . Measurement of Productivity . principles of motion economy. 11.Functional Analysis . Relation between job evaluation. Use in Creative problem solving with practical applications Ergonomics .Electives 4. Approach to Productivity improvement . 10. Evaluation and implementation Phases.the concept of learning curve. 8. Design of work station. Brain Storming. Multi factor and Total Factor-Models.applicability and limitations. application in different functional areas. work sampling. 2. Work Measurement .determined motion time systems . practical applications in industry.application in manufacturing and service industries.Classic ILO approach.Objectives and need for job evaluation. Learning Curves . 12.6 Productivity Techniques 100 Marks Course content: 1. use in conjunction with process Concept of Muri (non value adding strain ) and its elimination. method of implementation of Quality Circles Creativity Based Techniques .point crime and lob classification. Structure. 4. lmai’s KAIZEN approach elimination of 3 M’s (Muda.partial. Practical application for product and process development and cost reduction. concept of Productivity . Pro. design of workplace to suit the human being use of anthropometric data. Process observations. piece rate and time saved based systems. Profit Sharing Systems. seven tools-Pareto Analysis. Quality Circles . determination and improvement of value adding ratio through reduction of Muda (waste)’ Diagnostic Techniques . 7.time study. barriers to its application. Whole Brain Thinking Normal Group Techniques. techniques . Value Analysis and Value engineering .

Quality tools and techniques 7. Cost of quality — Juran / crossby.R. Taichi Ohno. 2. 12. Crosby 3.Lakhe 2. process capability studies 11. Introduction and evaluation of quality movement 2. Total Quality — By Institute of Directors . Deming. Statistical quality control basics. Contributions of Japanese pioneers Ishikawa. S. Productivity Techniques — P.Reference Text 1. P. Shigeo Shingo 4. Quality improvement and Total Employee Involvement 8. Felgenhaum. 3. 5. Murthy. Contributions of Shewhart.CMM / PCMM 13. 6 Total Quality Management 100 Marks Course content: 1. TQM in this Service By R. quality circles 10. JIT manufacturing and Lean manufacturing through waste elimination 9.Stastical process control. Taguchi. Shrike Introduction to work study – A Handbook ---ILO Productivity Journals Handouts 4 . Basics of stamping & reliability. R. Six Sigma tools. Juran. 6. Quality Management in services — the SERVQUAL Model Reference Text 1.

100 TOM Fools — By Mike Asher.PERT/CPM Network Analysis for monitoring of the project Other quantitative techniques for monitoring and control of project. 5). Project Function in an organization— Layout of Project Department. Financial analysis :— Profitability Analysis — Social cost Benefit Analysis preparation of & budget an Cash Flows. Introduction Concept of Project Management.Source of Finance — Cost implications thereat Financial Institutions.3. 6. Guidelines for funding Risk Analyst5 — Sensitivity Analysis.Study Guide .Proc-ct Management Professional .By Kimi Heidma . Financing of the Project :. 2. 3. 1. 4) Materials Management in Project Planning — Procurement— storage — disposal.policies of Central — Stale Government towards location— Legal aspects of project management. 7. Selection of location & site of the project — Factors affecting location . Quantitative Aspects of projects . 4. Project Identification Selection of product identification bf market preparation of feasibility Study /report Project formulation —Evaluation of risks preparation of Project report. Computer Applications : Selection of software packages for application to project management - Reference Text 1. Scope & coverage.6 Project Management 100 Marks Course cement: . Role of Consultants in Project Management. Gopal Kanji Beyond TOM — By P L Flood 4. PMP .

By S. V. 4. F Ramamoorthy Project Management’ .2 3.3y Prasanna Chandra Project Appraisal By P K. 6. Choudhary Text Book of Project Management . 5. Project Management .By Vasant Desai .Sy P Gopalakrishnan. Mattoo Project Management .

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