What is a report?

• A report is a document which presents specific

focused content , often the result of an
experiment, investigation or enquiry to a
specific audience.
 RESEARCH REPORT
• A research report is:
– a written document or oral presentation based on a written
document that communicates the purpose, scope, objective(s),
hypotheses, methodology, findings, limitations and finally,
recommendations of a research project to others.
– The last stage of a marketing research process.;
– It is more than a summary of findings; rather it is a record of the
research process.
• The researcher has to convince the client [and others who
may read the report] that the research findings can be acted
on for their own benefit.
REPORT PREPARATION AND PRESENTATION
PROCESS

Problem Definition, Data Pre-report

Research Design Analysis
and Methodology Writing
Activities

Interpretation of
Research
findings

Report
Report
Preparation Writing
Activities

Oral
Presentattion

Post
RESEARCH Reading of the
Report by the Report
FOLLOW-UP
client Writing
 PURPOSE OF A REPORT…
• To give the information
• To record events for decision making
• To recommend specific action
It helps the management to
identify the reason underlying
the situation that the
management already knows…..
SIGNIFICANCE OF REPORT
WRITING

 Research report is considered a major component of

the research study
 The purpose of research is not well served unless the
findings are made known to others.
 Writing of report is the last step in a research study
and requires a set of skills somewhat different from those
of the earlier stages of the research.
 Utmost care should be taken by the researcher
 He may seek the assistance and guidance of experts
for the purpose.
 REPORT FORMAT

 The outcomes of research works are to be

conveyed to the end-users or recorded for
future use.
 Documented in the forms of reports.
 More systematic
1. Cover page
2. Introductory pages
• Vita
• Acknowledgement
• Abstract
• Table of contents
• List of variables
• List of figures
• List of variables
3. Text
• Chapters
• Main sections
• Subsections
• Footnotes
• Conclusions
4. Bibliography
5. Appendices
 COVER PAGE
TITLE OF THE RESEARCH
DEPARTMENT/FACULTY
DEGREE
NAME OF THE RESEARCHER
NAME OF THE SUPERVISOR
NAME OF THE UNIVERSITY
EMBLEM
ADDRESS
 YEAR, MONTH OF SUBMISSION
 INTRODUCTORY PAGES
• Vita
• Acknowledgement
• Abstract
• Table of contents
• List of variables
• List of figures
• List of variables
 cond,..
•Vita – brief bio-data of the researcher

• Acknowledgement- all the helps received from various persons and organizations should be
acknowledged.

• Abstract – overview of the research report

• Table of contents – catalogue of the research report and summarizes every aspect of the
report

• List of variables – the data and results are presented in the form of tables for quick grasp.

• List of figures – the results are presented in the forms of figures for better understanding
and comparison

• List of variables - defining of various variables and abbreviations that has been used in the
research report.
 3. Text
•

Chapters
Main sections
Subsections
Footnotes
Conclusions
• CHAPTERS : Introduction
Literature review
Objective and hypotheses
Research methodology
Data analysis
Conclusions
 BIBLIOGRAPHY
 JOURNAL ARTICLES

 BOOKS

 ARTICLES IN A BOOK

 GOVERNMENT PUBLICATIONS

 CONFERENCE ARTICLES

 ARTICLES IN NEWS PAPERS

 MORE THAN ONR ITEM OF THE AUTHOR(S)

 RESEARCH STUDIES
 APPENDICES
 THE WORK OF THE PAST RESEARCH, USED IN THE CURRENT REPORT.
 THE FORMAT OF THE QUESTIONNAIRE
 ORIGINAL DATA
 INTERMEDIATE TABLES OF ANY ALGORITHM WHICH ARE USED IN THE
REPORT
 SOME MICRO LEVEL CHARTS AND FIGURES
 LONG TABLES
 ORGANISATIONAL DETAILS