Tweeting Isn't Just for the Birds

Social Networking Explained

A Presentation by Boise Public Library 09/01/2009

Presentation created using Google Docs

1. 2. 3. 4. 5. 6. 7. 8. 9. What Is Social Networking? Connecting - Facebook, MySpace, Linkedin Instant Information - Twitter Video Sharing - YouTube Photo Sharing - Flickr Social Bookmarking - Brave New World - Second Life Fostering a Community - Ning Social Good -, TakingITGlobal, Care2,, WiserEarth 10.Bringing It All Together - social aggregators 11.Privacy Concerns

1. What Is Social Networking
Web 2.0 - The Web as Participation/Internet Democracy "Web 2.0 refers to web development and web design that facilitates interactive information sharing, interoperability, user-centered design and collaboration on the World Wide Web. Examples of Web 2.0 include web-based communities, hosted services, web applications, social-networking sites, video-sharing sites, wikis, blogs, mashups and folksonomies. A Web 2.0 site allows its users to interact with other users or to change website content, in contrast to non-interactive websites where users are limited to the passive viewing of information that is provided to them." Definition taken from

TMZ) Wikis (Wikipedia) Social Bookmarking (del. LinkedIn) Video and Photo Sharing Sites ( Google Docs) .. Google Maps) Collaboration (Whiteboard.icio. Lifehacker.1.. Meebo) Maps/Directions (MapQuest.0 Examples Include: ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Social Networking Sites (Facebook.many many more . Digg) Internet Radio (Pandora) RSS Feeds Open Source software Text and Video Chat (Skype. Flickr) Blogs (Huffington Post. MySpace. What Is Social Networking A Selection of Web 2.

1. What Is Social Networking Social Networking in Plain English .

The term was first coined by professor J. One can find dating sites." . The 'social networking site' is the 21st century 'virtual community. instant message. They communicate with each other by voice. hundreds of millions of people have joined one or more social networking sites. A. pictures. dislikes and any other information they choose to post. "Sites may also serve as a vehicle for meeting in person. Globally. friendship sites.1.' a group of people who use the Internet to communicate with each other about anything and everything. Barnes in the 1950s. chat." And defines a Social Networking Site as: "A Web site that provides a virtual community for people interested in a particular subject or just to 'hang out' together. What Is Social Networking PC Magazine defines a Social Network as: "An association of people drawn together by family. videoconference and blogs. likes. sites with a business purpose and hybrids that offer a combination of these. and the service typically provides a way for members to contact friends of other members. work or hobby. who defined the size of a social network as a group of about 100 to 150 people. Members create their own online "profile" with biographical data.

com) was the first social site. followed by MySpace (www. MySpace became extremely came out in 2004 initially targeting college Following Facebook were TagWorld (www. Intermix. and its parent company. Friendster (www. Facebook (www.tagged. was acquired by News Corporation for $580 million two years after MySpace was launched. Source: PC Magazine . and Tagged introduced the concept of building tag teams for teens with like interests. Started by two friends.tagworld.facebook. What Is Social Networking In the Beginning Introduced in and Tagged (www. TagWorld introduced tools for creating more personalized Web pages.myspace. but later welcoming everyone (see Facebook).com) a year later. Social networking sites compete for attention much like the first Web portals when the Internet exploded onto the scene in the mid-1990s. See MySpace.friendster. Variations are emerging all the time.

some sources say China·s QZone is larger with over 300 million using their services (Facebook·s ban in China plays into this) 2009 US Department of Education study revealed that on average. iPod (3 Years)«Facebook added 100 million users in less than 9 months«iPhone applications hit 1 billion in 9 months. TV (13 Years). ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ By 2010 Gen Y will outnumber Baby Boomers«. If Facebook were a country it would be the world·s 4th largest between the United States and Indonesia Yet. What Is Social Networking Social Networking Statistics Source: "Social Media Revolution" by Socialnomics09 video found on YouTube and Socialnomics. Internet (4 Years). online students out performed those receiving face-toface instruction 1 in 6 higher education students are enrolled in online curriculum % of companies using LinkedIn as a primary tool to find employees«.96% of them have joined a social network Social Media has overtaken porn as the #1 activity on the Web 1 out of 8 couples married in the U.80% The fastest growing segment on Facebook is 55-65 year-old females .S. last year met via social media Years to Reach 50 millions Users: Radio (38 Years).1.

photos. Flickr.5 million pieces of content (web links.000.000 Blogs 54% = Number of bloggers who post content or tweet daily More than 1. What Is Social Networking Social Networking Statistics (cont. anytime«imagine what that means for bad customer experiences? Generation Y and Z consider e-mail passé«In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen What happens in Vegas stays on YouTube. Norway and Panama 80% of Twitter usage is on mobile devices«people update anywhere. Twitter. notes. Facebook« The #2 largest search engine in the world is YouTube Wikipedia has over 13 million articles«some studies show it·s more accurate than Encyclopedia Britannica«78% of these articles are non-English There are over 200. .) ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Ashton Kutcher and Ellen Degeneres have more Twitter followers than the entire populations of Ireland. blog posts. news stories. etc.1.) are shared on Facebook«daily.

1. What Is Social Networking Chart Taken from Social Media Optimization website .

1. What Is Social Networking Advantages of Social Networking Sites ‡ Create and maintain many relationships ‡ Information comes to you ‡ Provides ability to participate and contribute ‡ Professional networking ‡ Promote issues important to you Disadvantages of Social Networking Sites ‡ Lack of anonymity ‡ Scams ‡ Time consuming ‡ Predatory targeting ‡ Harassment and online bullying . . Popular methods now combine many of these. ‡ MySpace . means to connect with friends (usually with self-description pages) and a recommendation system linked to ‡ LinkedIn . Linkedin The main types of social networking services are those which contain category divisions (such as former school-year or classmates).www.facebook. Twitter and LinkedIn being the most widely used in North America. MySpace. with Facebook widely used worldwide. ‡ Facebook . Connecting .myspace.linkedin.www.Facebook.

Connecting .Facebook. MySpace. "Millions of people use Facebook everyday to keep up with friends. upload an unlimited number of photos.2. and learn more about the people they meet. Chris Hughes and Eduardo Saverin launch Facebook from their Harvard dorm room. Facebook was originally intended to connect university students but quickly spread throughout the confines of campuses and now is the world's largest social networking site. share links and videos. According to its website: "Facebook's mission is to give people the power to share and make the world more open and connected." . LinkedIn Facebook Launched in 2004 by Mark Zuckerberg and co-founders Dustin Moskovitz.

Facebook. news stories. blog posts.gathered from Facebook website on 9/31/2009 General Growth ‡ More than 250 million active users ‡ More than 120 million users log on to Facebook at least once each day ‡ More than two-thirds of Facebook users are outside of college ‡ The fastest growing demographic is those 35 years old and older User Engagement ‡ Average user has 120 friends on the site ‡ More than 5 billion minutes are spent on Facebook each day (worldwide) ‡ More than 30 million users update their statuses at least once each day Applications ‡ More than 1 billion photos uploaded to the site each month (making it the largest photo-sharing service) ‡ More than 10 million videos uploaded each month ‡ More than 1 billion pieces of content (web links. LinkedIn Facebook Statistics .2.) shared each week . Connecting . MySpace. photos. notes. etc.

LinkedIn Facebook Statistics (cont. ‡ People that use Facebook on their mobile devices are almost 50% more active on Facebook than non-mobile users. with more than 40 in development ‡ About 70% of Facebook users are outside the United States Platform (Applications) ‡ More than one million developers and entrepreneurs from more than 180 countries ‡ Every month.Facebook. MySpace. more than 70% of Facebook users engage with Platform applications ‡ More than 350. Connecting .000 active applications currently on Facebook Platform Mobile ‡ There are more than 30 million active users currently accessing Facebook through their mobile devices.) International Growth ‡ More than 50 translations available on the site.2. ‡ There are more than 150 mobile operators in 50 countries working to deploy and promote Facebook mobile products .

LinkedIn MySpace According to its website: "MySpace is a technology company connecting people through personal expression.2. and culture. photos. and the world·s largest music community." ‡ Launched in January 2004 ‡ MySpace has nearly 130 million monthly active users around the globe ‡ MySpace has more than 70 million total unique users in the US .Facebook. messaging. games. MySpace empowers its global community to experience the Internet through a social lens by integrating personal profiles. videos. MySpace. mobile. MySpace is a division of News Corporation. content. Connecting .

S. We believe that in a global connected economy. MySpace.a site for creating professional relationships According to the LinkedIn website: "Your professional network of trusted contacts gives you an advantage in your career. LinkedIn exists to help you make better use of your professional network and help the people you trust in return. Our mission is to connect the world·s professionals to make them more productive and successful." ‡ LinkedIn has over 45 million members in over 200 countries and territories around the world. Connecting . . LinkedIn LinkedIn . ‡ Executives from all Fortune 500 companies are LinkedIn members. and is one of your most valuable assets. ‡ A new member joins LinkedIn approximately every second.2. and about half of our members are outside the U.Facebook. your success as a professional and your competitiveness as a company depends upon faster access to insight and resources you can trust.

2. LinkedIn LinkedIn in Plain English . Connecting .Facebook. MySpace.

Twitter Twitter in Plain English .3. Instant Information .

In countries all around the world. "What are you doing?" Answers must be under 140 characters in length and can be sent via mobile texting. Twitter makes it easy for folks to stay connected. Twitter's core technology is a device agnostic message routing system with rudimentary social networking features. Instant Information . mobile web. Twitter is what you make of it--receive a lot of information about your friends. It's up to you and your friends. Simply put. or from third party API projects. or just a tiny bit.Twitter Twitter The following information was taken from the Twitter website: Launched in 2006. web. By accepting messages from sms. or the web. instant message.2. instant message. . Twitter asks one question. people follow the sources most relevant to them and access information via Twitter as it happens³from breaking world news to updates from friends. Twitter has grown into a real-time short messaging service that works over multiple networks and devices.

com to shrink URLs to keep it under 140 characters). Friendsourcing.Lots of us use Twitter to direct folks to blog posts we·ve written. or entertaining things we·ve found on the web (Twitter has a built in function to use tinyurl. It·s *like* using del. I·ve watched people in San Francisco report earthquakes that took news sources hours to confirm. I got back 14 emails in 10 minutes from different sources on Twitter.Ask folks on your friend·s list which digital camera to buy for under $300 US.from the article of the same name on ‡ ‡ ‡ ‡ Quick Human Answers. but it·s instant. and you wouldn·t drop 100 links on someone in Twitter in a given day.Last Tuesday. Twitter allows people to use their friend lists to propagate that information faster.icio. Direct People to Good Causes.I·ve seen plenty of posts of someone doing a walk for hunger or a collection for diabetes. ‡ ‡ .The last several major tech events were covered by Twitter. news we find needs to share.As advertised. Similarly. and you·ll get back a stream of responses. Instant Information . I heard about the Apple iPhone faster through Twitter than I would via blog surfing.2. We once helped a friend out of a bind when he got stuck at an airport. It·s a great place to find folks to help with things. and try to draw more direct help down to a problem. Micro-Attention-Sharing. Bonus.Twitter 5 Ways to Use Twitter for Good . I asked about a web designer for a project. Just follow their twitters. strictly by Twitter. Twitter answers the question ´What are you doing?µ It means that you can stay in touch with others without being intrusive. Conference / News Briefings.

Instant Information .Twitter Twitter Search in Plain English .3.

YouTube is the world's most popular online video community. and commenting on videos. blogs.www. relive their favorite TV moments. discover new artists and filmmakers. sharing. and expertise with the world. YouTube provides a forum for people to connect.YouTube YouTube . allowing millions of people to discover. watch and share originally-created Overview and Features Taken from the YouTube website Founded in February 2005. talents. Video Sharing . and e-mail. find videos about their hobbies and interests.4. . mobile devices. and even uncover the quirky and unusual. Everyone can participate in the YouTube community by watching. YouTube is empowering them to share their experiences. inform. and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and As more people capture special moments on video. YouTube allows people to easily upload and share video clips on and across the Internet through websites.YouTube. People can see first-hand accounts of current events.

Photo Sharing . the service is widely used by bloggers as a photo repository. . the site has two main goals: Flickr is a photo sharing website and web services suite. which is generally considered an early example of a Web 2. and an online community To enable new ways of organizing photos and video. In addition to being a popular Web site for users to share personal photographs. 2. According to the Flickr website.Flickr Flickr . Its popularity has been fueled by its innovative online community tools that allow photos to be tagged and browsed by folksonomic means. To help people make their content available to the people who matter to them.5.0 application.

Photo Sharing .Flickr Online Photo Sharing in Plain English .5.

and get to it from anywhere ‡ Share your bookmarks. remember and share on the Internet. and manage bookmarks of web pages on the Internet with the help of metadata. Social Bookmarking. manage and share web pages from a centralized source. Folksonomy is also called social tagging.delicious. With emphasis on the power of the community. Things you can do with Delicious ‡ Bookmark any site on the Internet.del.6.www. Definition taken from Wikipedia. "the process by which many users add metadata in the form of keywords to shared content".com What is social bookmarking? "Social bookmarking is a method for Internet users to del.icio. save. and get bookmarks in return ‡ Discover the most useful and interesting bookmarks on the web .us .org What is Delicious? Delicious is a social bookmarking service that allows users to tag. Delicious greatly improves how people discover. typically in the form of tags that collectively and/or collaboratively become a folksonomy.icio. search. organize.

us Social Bookmarking in Plain English .icio.del. Social Bookmarking.6.

San Francisco. CA (www. but the avatar can be. Playing the game requires a client download for Windows. Launched in 2003 by Philip Rosedale. You can instantly teleport from one location to another. buy land and build their own environment or purchase an existing one. The name cannot be changed.Second Life Second Life . Definition from PC Magazine . one can move around at will and even fly over them. Mac. It is a "massively multiplayer online role playing game" (MMORPG).com A virtual world on the Internet from Linden Research. Using the or Linux. alias Philip Linden in Second Life..lindenlab. The Second Life world is a group of islands in the tropics. but one that offers users total freedom to create and interact as if they were living another life. first-time residents make up a first name. meet people. choose a last name from a list and choose a graphic identity (an avatar). in which "residents" create an identity.7. Brave New World .www.secondlife. Inc.

consumers and members.8. brands and organizations to simplify and control their online presence with their own unique Ning Network that beautifully integrates with other social media services while providing the most direct.Ning Ning . Calif..ning. discover new passions. . millions of people every day are coming together across Ning to explore and express their interests. unique and lucrative relationship with The following description is taken from the Ning website: Ning is the social platform for interests and passions online Based in Palo Alto. and meet new people around shared pursuits. Ning offers an easy-to-use technology platform enabling you to create and join Ning Networks for your interests and passions. Ning also enables artists. With over 1.www.3 million Ning social networks created and more than 30 million registered members. Fostering a New Community .

9. Social Good .org WiserEarth .sixdegrees.www.Examples ‡ ‡ ‡ ‡ ‡ TakingITGlobal .org Care2 . ‡ Snag .dapper.10. .com ‡ Second Brain .secondbrain.Social Aggregators ‡ Ping.www. Bringing It All Together .fm .

gov ‡ Protect Yourself from Social Networking Scams ‡ How to Protect Yourself Against Identity Theft on Facebook and Other Social Networking Sites . Privacy & Security Concerns General Rules of Thumb for Protecting Yourself Online ‡ Be Discreet ‡ Be Skeptical ‡ Be Thoughtful ‡ Be Professional ‡ Be Wary ‡ Check Privacy Policies Here's some resources concerning protecting yourself on social networking sites: ‡ How to Protect Yourself on Social Networking Sites ‡ Social Networking Sites from www.onguardonline.11.

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