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Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business

Business Loan Proposal
Sports Planet (Melaka)
SETTING UP A FUTSAL VENUE AT LOT 694, SOLOK TAMPOI, MUKIM CHENG, MELAKA UNDER THE SPORTS PLANET FRANCHISE PROGRAMME
TABLE OF CONTENT:
1.0 EXECUTIVE SUMMARY....................................................................................................................................3 2.0 THE PROPOSED BUSINESS..............................................................................................................................4 3.0 COMPANY OVERVIEW.....................................................................................................................................5 3.1 MANAGEMENT.........................................................................................................................................................5 3.2 COMPANY DETAILS..................................................................................................................................................5 4.0 DESCRIPTION OF BUSINESS...........................................................................................................................6 4.1 FUTSAL IN GENERAL................................................................................................................................................6 4.2 SPORTS PLANET (FRANCHISOR) BACKGROUND.............................................................................................................6 4.3 INDUSTRY OVERVIEW.............................................................................................................................................10 4.4 MISSION STATEMENT.............................................................................................................................................10 4.5 SHORT TERM OBJECTIVE........................................................................................................................................10 4.6 LONG TERM OBJECTIVE..........................................................................................................................................10 4.7 ORGANISATIONAL CHART........................................................................................................................................11 4.8 LEGAL STRUCTURE................................................................................................................................................12 4.9 PROFFESIONAL ADVISERS.........................................................................................................................12 5.0 PRODUCTS AND SERVICES...........................................................................................................................13 5.1 FUTSAL BUSINESS..................................................................................................................................................13 5.2 F & B BUSINESS...................................................................................................................................................13 5.3 UNIQUE FEATURES & KEY SUCCESS FACTORS..........................................................................................................13 6.0 MARKET AND COMPETITON.......................................................................................................................17 6.1 INDUSTRY & MARKET ANALYSIS.............................................................................................................................17

Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business

6.2 TARGET MARKET..................................................................................................................................................17 6.3 MARKET POSITIONING............................................................................................................................................18 6.4 NUMBER OF CUSTOMERS.........................................................................................................................................18 6.5 CUSTOMER SERVICE...............................................................................................................................................19 6.6 COMPETITION........................................................................................................................................................19 7.0 MARKETING STRATEGY...............................................................................................................................20 7.1 LEAFLETS.............................................................................................................................................................21 7.2 FREE LAUNCH WEEK.............................................................................................................................................21 7.3 NEWSPAPER ADVERTISEMENT..................................................................................................................................21 7.4 WORD OF MOUTH.................................................................................................................................................21 7.5 SMART PARTNERSHIPS............................................................................................................................................22 7.6 SIGNBOARDS.........................................................................................................................................................22 7.7 TOURNAMENTS AND EVENTS....................................................................................................................................22 7.8 SPORTS PLANET WEBSITE........................................................................................................................................22 7.9 E-MAIL BLAST......................................................................................................................................................22 8.0 OPERATIONAL SYSTEM.................................................................................................................................24 8.1 VENUE LOCATION..................................................................................................................................................24 8.2 OPERATIONAL SYSTEMS..........................................................................................................................................24 8.3 OPERATIONAL HOURS.............................................................................................................................................25 8.4 CUSTOMER SUPPORT AND COMMUNICATION...............................................................................................................25 9.0 FINANCIALS.......................................................................................................................................................26 9.1 TYPE OF FACILITY AND AMOUNT...........................................................................................................26 9.2 INITIAL SET-UP COST (TOTAL PROJECT COST)..............................................................................................27 9.3 PROFIT AND LOSS FORECAST...................................................................................................................................28 9.4 CASH FLOW FORECAST...........................................................................................................................................29 10.0 TIMELINES AND CHECKLIST.....................................................................................................................30

PREPARED BY: (Akmal, Please change the details below to your own details) Mr Ahmad Akmal Bin Omar Executive Director Sports Planet Sdn Bhd (582746-M) E-mail: horrwai@sportsplanet.com.my Mobile: +60 12 3735234 Tel: +60 3 7781 2373 Fax: +60 3 7781 2393 F-3-3, Block F, Plaza Damas, 60 Jalan Sri Hartamas 1, Taman Sri Hartamas, 50480 Kuala Lumpur.

24 May 2005

Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business

1.0 Executive Summary
COMPANY NAME : CONTACT PERSON : ADDRESS Zaba Samura (M) Sdn Bhd Mr Ahmad Akmal Bin Omar F-3-3, Block F, Plaza Damas, 60 Jalan Sri Hartamas 1, Taman Sri Hartamas, 50480 Kuala Lumpur. (Akmal - Please fill this up) (Akmal - Please fill this up) (Akmal - Please fill this up)

CONTACT NO : FAX NO : EMAIL ADDRESS :

Zaba Samura (M) Sdn Bhd’s business plan is outlined in this business loan proposal. Zaba Samura (M) Sdn Bhd will be franchising Sports Planet Sdn Bhd’s futsal business as well as running other futsal related support businesses. Zaba Samura (M) Sdn Bhd was incorporated on 29th March 2005. It is a newly established company specifically created to become a franchisee of Sports Planet Sdn Bhd to provide futsal pitch facilities in Cheng, Melaka. This Melaka Sports Planet franchise project has been planned since last year to fill a niche that exist in the state of Melaka for indoor games facilities particularly futsal. Zaba Samura (M) Sdn Bhd under Sports Planet franchise programme will be offering high class standard of futsal facilities as well as badminton facilities as secondary business. Zaba Samura (M) Sdn Bhd will also providing futsal and badminton event management service which will cater niche from government and private sector

400. profitable and efficiently operated. leaflets. This will enables us to offer our customers a high quality product and service at competitive prices. This includes the Sports Planet website. training. Zaba Samura (M) Sdn Bhd will keep overhead expenses low. This makes Sports Planet the largest indoor soccer venue company in Malaysia. Banners and signage will also be installed in strategic location to market and promote the venue. Zaba Samura (M) Sdn Bhd is committed to join the Sports Planet Franchise Program as their franchisee and will work closely with Sports Planet for the setting-up and operating of a stable and profitable business.400.0 The Proposed Business Sports Planet Sdn Bhd is Malaysia’s leading indoor soccer company that currently has 6 indoor soccer venues to its name located at Sunway.Mukim Cheng Melaka. We will also consistently send out flyer to customer to spread the news about our product and services to the public. The hourly rental rate we will be charging ranges RM50 per hour per court for normal hours and RM80 per hour per court for peaks hours. Alor Star and Kuching.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 2.000 by end of 2006. With an excellent track record. Zaba Samura (M) Sdn Bhd futsal venue (Sports Planet (Melaka)) will be located at Lot 694 Solok Tampoi. . Together. Ampang. and as the pioneer of futsal in Malaysia with over 3 years of experience in the futsal industry. futsal magazine. Subang Jaya. website. A financial forecast is provided in a below section.00 to set-up and run the business (total project cost). newspapers advertisements.000 families (Akmal please find out the number please) in the state of Melaka and the study that we conduct last year proves that the popularity of futsal has grown exponentially in Melaka due to numerous factor that will be discussed in the next section of this proposal. The futsal venue will be aggressively promoted through all the Sport Planet marketing channels. Franchising their expertise and experience will ensure that our business will be successful. Under Sports Planet Sdn Bhd’s guidance. Assuming that Zaba Samura (M) Sdn Bhd starts operating in August 2005. advice and marketing as provided in their franchise programme.00 (100% of the total project cost). and anticipates an increase in sales to 30 to 40 hours of pitch rentals a day within the year. Shah Alam.This time line is based on the assumption that renovation work take an average of 6 weeks to complete. Zaba Samura (M) Sdn Bhd requires a total initial investment of RM601. Zaba Samura (M) Sdn Bhd is seeking a loan amount of RM601. Zaba Samura (M) Sdn Bhd conservatively estimate 20 to 30 hours of pitch rentals a day during the first two month of operations.000 of gross pitch rental by end of this 2005 and RM864. posters. Sports Planet is currently the only registered franchisor with the Ministry of Entrepreneurial Development for futsal in Malaysia. e-mail blast and futsal tournaments. There are approximately 100. we expect to complete the first year of trading with at least RM216. assistance. Sports Planet provides a combined total of 38 indoor artificial turf pitches. Our target timeline is to start renovating and setting up the venue in mid June 2005 and launch for business in early August 2005. buntings.

Please fill this up if you have a legal firm advising you) .Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 3. and one 19 year old person.0 Company Overview 3.1 Management Name Age New NRIC Position Highest Qualification Experiences :Ahmad Akmal Bin Omar :23 :820108-04-5395 :Executive Director :Diploma in Foods & Beverages :Procurement Manager with Zamin Jaya Sdn Bhd (Sept 04 – Present) Unit Trust Agent with Southern Bank Berhad (Jan 04 – Aug 04) Chef De Partie with Bread Story Sdn Bhd (Aug 03 – Dec 03) Chef De Partie with Natrabu Restaurant (Aug 02 – July 03) :Noora Atikah Binti Omar :19 :861105-30-5260 :Director :Sijil Pelajaran Malaysia (SPM) :None :Mohd Asyeeq Bin Mohd Mokhtar :23 :820206-14-5875 :General Manager :HND in Telecommunication Engineering : Project / Technical Executive with Primahex Sdn Bhd (Jan 05 – Present) Business Executive with VS Care Marketing (Aug 04 – Dec 04) Corporate Account Executive with Diners Club (M) Sdn Bhd (Jan 04 – July04) Name Age New NRIC Position Highest Qualification Experiences Name Age New NRIC Position Highest Qualification Experiences (Akmal – Your key management looks VERY WEAK and VERY YOUNG. Can you get more older people with more experience to make your management look stronger? I don’t think the banks are going to lend money to two 23 year old people. Try to build up your management team to include some adults.) 3.2 Company Details Number of employees: Company Bank: Legal Advisor: Investors: 10 Maybank Berhad Hakim & Co (Akmal .

The term FUTSAL is the international term used for the game. The Sports Planet (Sunway) venue is also the single largest indoor soccer venue in Malaysia. and one of the first company to provide futsal facilities to the public. necessitating players to use their skills. It is played with the touchline boundaries with no walls to bang the ball against. The Brazilians attribute their world soccer success to Futsal. coaches. Sports Planet opened its first futsal venue in Subang Jaya in November 2002. Futsal was introduced in Malaysia 3 year ago. low-bounce ball. Twelve million players in over 100 countries play it throughout the world. fast thinking and pin point passing. it is a very economical and safe sport. Futsal is the official five-a-side indoor soccer game and the only indoor soccer recognized by FIFA. Because the sport is a great skill developer. Futsal is played with a special. Zico.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 4. Futsal is 5-a-side version of soccer that is played indoors on a variety of surfaces. Futsal is beginning to take the country by storm as more and more soccer players. rather than the ball’s bounce. .000 square feet sports centre in Sunway just off the Kesas Highway. 4. Sports Planet was the pioneer of futsal in Malaysia. It is a complete skill game. It is a game played around the world as many of today’s world stars began their youth soccer by playing Futsal. it is an exciting game for children as well as adults. Ampang and Alor Star.0 DESCRIPTION OF BUSINESS 4. FUTbol or FUTebol. It has 11 indoor artificial turf pitches and is situated in a 100. demanding quick reflexes. to propel it. The official ball is a special low bounce ball that is heavier and smaller than an official size 5 soccer ball. It is derived from the Spanish or Portuguese word for “soccer”. Ronaldo and Bebeto grew up playing Futsal and credit Futsal with developing their skills. clubs and associations discover the unique and positive qualities of Futsal. Sports Planet is the largest futsal operator in Malaysia with a total of 6 venues that provide a combined total of 38 futsal pitches. therefore. The number of players/customers in Malaysia has increase tremendously during the past 3 years making futsal one of the fastest growing business opportunities in Malaysia. as officially recognized by The Malaysian Book of Records.1 Futsal In General Futsal is the international form of indoor soccer and is played under the banner of FIFA throughout the world by more than 25 million players. The game is commonly referred to as Five-A-Side or Mini-Soccer. Futsal is played on basketball sized courts. both indoor and outdoor. The ball forces a player to use their skill rather than the ball’s bounce to propel it. Shah Alam. The game does not require the use of dasher boards as does other versions of indoor soccer. Socrates. In the following 2 years Sports Planet grew aggressively and opened 4 new venues at Sunway.2 Sports Planet (Franchisor) Background Sports Planet Sdn Bhd (Sports Planet) is the leading futsal brand in Malaysia. and the French or Spanish word for “indoor” SALon or SALa. Pele.

They are: 1.Sports Planet’s first venue under its franchise programme. Business has been so promising that the Sports Planet (Kuching) franchisee decided to expand from the initial 4 pitches to 7 pitches after just 1 month of operation! In summary. Sports Planet (Subang Jaya) 2. .Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business In August 2004. In April 2005. Sports Planet (Kuching) was immediately profitable. Our pitches are provided at value for money and affordable price so that the sport is accessible to the masses. Sports Planet first franchise venue opened for business in Kuching. Sports Planet (Sunway) 3. Sports Planet (Kuching) . Sarawak. Sports Planet currently has 6 venues in Malaysia. Sports Planet achieved another milestone by being officially registered as a franchisor with the Registrar of Franchises under The Ministry of Entrepreneur Development (Kementerian Pembangunan Usahawan) as required by the Malaysian Franchise Act 1998. Sports Planet (Alor Setar) 5. Sports Planet (Sunway) Teams Playing at Sports Planet (Sunway) Sports Planet is committed to the development of the sport of futsal in Malaysia. We’re expanding rapidly and intend to open up more indoor soccer venues with the aim of establishing our brand in every Malaysian state. Sports Planet (Shah Alam) 4. Sports Planet (Ampang) 6. Within the first month of operation. Sports Planet (Kuching) has been a phenomenal success in terms of profitability.

Every month Sports Planet has estimated total of 107. Notice the comfortable tables and chairs. Subang Grand. (Note: the customer statistic were based on actual average customer attendances for the year ending December 2004 at Sports Planet Subang Jaya. and the leading isotonic drink in Malaysia 100Plus. and carpeted floor. Our registration counter is at the far end of this picture. has made ties with Sports Planet as partners for all Sports Planet current and future venues. Shah Alam. Adidas is Sports Planet’s sponsor 100Plus is Sports Planet corporate partner . Alor Star and Ampang) The leading soccer brand in the world Adidas. Adidas is Sports Planet’s official sponsor. Sports Planet is currently the only indoor soccer operator that has partnership with both these 2 leading brands.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business Spacious seating and cafe area.100 customers playing at our 6 venues.

Real Rewards. Together with these partners and event organizers. Sports Planet controls an estimated 50% of the futsal market in Malaysia.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business Sports Planet is also a corporate partner of Celcom. we have been able to establish Sports Planet as the premier and leading indoor soccer brand in Malaysia. Real Madrid Supporters Club. assist and guide their franchisees to make their franchisee business profitable and successful. Sports Planet (Shah Alam) Sports Planet's artificial turf pitches Sport Planet is the only futsal operator franchising their business and expertise. We have passed the stringent due diligence and approval process required by the Ministry of Entrepreneurial Development. English Premier League Supporters Club and more. Futsal de Salao Training School. Citibank (Malaysia). Sports Planet is committed to expand its business through franchising and will provide 100% support and commitment to help. . Sports Planet success recipe in the futsal business is proven with their excellent track record. Sports Planet is also currently looking forward to expand their business regionally and globally and are in advanced discussions to set up futsal venues in Saudi Arabia and Indonesia. OSK (Malaysia).

futsal has witness tremendous growth in Malaysia.3 Industry Overview Due to the huge demand and popularity of futsal among Malaysian. In the same time distribution of flyers will be continued targeting local public area. The Malaysian Government. our next objective is to expand the business by setting up another venue in the state of Melaka and possibly other nearby states.6 Long Term Objective When Zaba Samura’s Sports Planet (Melaka) business is established and profitable.5 Short Term Objective Our aim is to operate our business in the most cost effective way in order to achieve the greatest market penetration. We are planning to tie up partnership with the Melaka Tourism board to promote Melaka as a Sports Tourism state. We will then offer free futsal and badminton session in our first week of business to generate public awareness. 4. Our immediate alliance with Sports Planet corporate partners like CITIBANK. affordability and quality. Our missions statement is to provide the best futsal facilities to our customers with focus on customer service. . under the Ministry of Youth and Sports. has also shown great interest and supports for the sport of futsal. This is to control the futsal market in the state of Melaka.4 Mission Statement Zaba Samura (M) Sdn Bhd was established to fill a niche that exist in the local Melaka market. 4. AIDAS and 100 PLUS will immmediately boost our monthly sales turnover. 4.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 4. REAL REWARD. OSK PRIORITIES. We will begin with spreading news on our venue a month before we launch our business during the renovation period through flyers and websites. EPL FAN CLUB.

promotion and methods of operations  To ensure that the business confirms with the highest standards and quality  To ensure that adequate financial resources are available Mohd Asyeeq bin Mohd Mokhtar.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 4. operate and supervise the outlet  To maintain existing customers via excellent servicing  To know and provide basic information of the business to the customers  To perform any other duties that may be designed from time to time by the Management .7 Organisational Chart Ahmad Akmal Bin Omar Executive Director Noora Atikah Binti Omar Director Mohd Asyeeq Bin Mohd Mokhtar General Manager 1 Vacancy Venue Manager 2 Vacancies Food & Beverages 2 Vacancies Supervisor Ahmad Akmal bin Omar. Executive Director  To advice. finance. General Manager  To operate the business strictly in accordance with the Agreement  To develop marketing strategies  To promote and advertise the business in any way it can  To monitor closely any complain from customers Venue Manager (One position)  To be responsible for the administration and sales  To prepare weekly sales and sales report  To perform any other duties that may be designed from time to time by the management Supervisors (Two positions)  To open. know how and guidance relating to the management.

Food and Beverages (Two positions)  To prepare food and beverage for customer and players  To do purchasing for raw materials  To prepare daily and weekly sales  To maintain the highest standard of food and beverages served to the customer.9 PROFFESIONAL ADVISERS We have appointed Hakim & CO as our solicitor.8 Legal Structure Zaba Samura (M) Sdn Bhd has been launched as a private limited company and is governed by the Companies Act. (Akmal – Any other professional advisors? Financial advisors?) . their contact address and tel/fax. how many lawyers etc). We need information like where is their office. (Akmal – Please provide more details about Hakim & Co. The business will take up the Sports Planet franchise programme. 4. 4. Sports Planet is registered as a Franchisor and governed by Malaysian Franchise Act 1998.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business Staff.

family days. Also. Zaba Samura will be using the FIFA approved Decoflex™ material.1 Futsal Business As discussed above. The Decoflex™ Universal Sports Surface is unique and has been designed for the most demanding sports conditions. The business model is the renting out of futsal pitches to public with hourly rental charges being applied. corporate companies and private association to organize event such as team building.00am 9. With the advice of Sports Planet. The rental rate charges is as follow Days Weekdays Weekdays Weekends Public Holiday Table 1 : Pitch Rental Rate Time 10. Zaba Samura intends to have a separate division focusing on providing food and drinks to our customers through our in-house cafeteria.00am to 4. By incorporating a resilient black rubber base mat that can be supplied in a variable thickness.00pm 6.0 Products and Services 5. in-house friendly tournaments and much more. Based on Sports Planet experience. seamless 2-component polyurethane wear coat is applied . Zaba Samura (M) Sdn Bhd will also organising in-house futsal event and tournament to generate more revenue and publicity for our futsal courts / pitches 5.2 F & B Business It is proven that customers consume a lot of food and beverages before.00pm to 2. the main product of our business is the provision of futsal pitches to public. maintenance cost is high. 5.3 Unique Features & Key Success Factors Most of futsal operators in Malaysia use artificial turf for their pitch playing surface.00am 9. artificial turf can only last for about 3 to 4 years. A tough.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 5.00am Rate per court RM60 / hour RM90 / hour RM90 / hour RM90 / hour Zaba Samura will be organizing events and activities to help promote our futsal business. during and after playing at a futsal venue. We will work closely with the local government bodies.00am to 6.00am to 4. the Decoflex Universal Sports Surface can be optimized for just about any sport requirement.

the surface is also a great alternative as a resilient.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business to the base mat. school halls and catering facilities. sound absorbing multi use floor for dance halls. the Decoflex™ Universal Sports Floor can be optimized for just about any sport requirement. The surface is unique by incorporating a resilient black rubber base mat that can be supplied in a different thickness. The discerning sportsman will prefer the cushioned indoor seamless polyurethane Decoflex™ Universal Sports Floor because it is designed for the most demanding sports conditions. fitness centers. aerobic rooms. topped with a colored polyurethane top coat (available in 12 standard colors) ensuring optimum playability and durability. . The superior quality of the Decoflex™ Universal Sports Floor is not only appreciated in sports centers.

Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business Decoflex Specifications Sports Planet is using the Decoflex™ Universal Sports Surface at Sports Planet (Subang Jaya) and Sports Planet (Kuching). The response from their customer has been extremely good. . They are using the Decoflex™ Universal Sports Surface in all their future venues.

clean and provide a comfortable hang-out area in the lobby or common area.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business Besides offering the unique Decoflex™ material to it s customers. The lobby / common area will be equipped with comfortable and classy chairs and table to create extremely pleasant environment for customers to listen to music and/or watch Astro on the big screen projector provided. All Sports Planet venues are attractive. Sports Planet (Sunway) lobby area as role model for Zaba Samura. Zaba Samura will also be following the same success formula that Sports Planet currently uses. This is one of the critical success factors of Sports Planet. .

With the increasing number of futsal venue in Malaysia.000 customers. which is clearly the most popular sport in Malaysia (and worldwide) for many years. It provides a safe environment so that even females can enjoy the game of futsal. recreation and regular exercise.00pm (evening Weekdays session students) 3. there were only three futsal venues in Malaysia. Zaba Samura customers are identified as the group of people enthusiastic about soccer and futsal. This is a strong indication that Sports Planet has been enjoying enormous business growth. futsal allows people to play soccer indoors without any of the limitations of outdoor soccer. 6. Soccer in Malaysia has its own limitation – rainy weather.2 Target Market The geographical base of Zaba Samura customers is limited by the extent of our sales promotion and advertising. In 2002. and people who practice a healthy lifestyle by mean of sports. The target market that Zaba Samura intends to penetrate includes people with all level of employment backgrounds and demographics.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 6. Today.1 Industry & Market Analysis Futsal in Malaysia has been growing exponentially and has seen explosive growth in the past three years.00pm (morning Weekdays session students) . the futsal in Malaysia is very popular and well accepted. Our target market and their identified timeslots are: Age Group 10-12 years 13-18 years Employement Background Primary School Student Secondary School Students Preference Time 4.00pm to 6. night or day.00pm to 6pm 9. Futsal allows people to play at any time. In short.0 MARKET AND COMPETITON 6. Futsal is a direct implementation of soccer. there are over 35 futsal venues throughout Malaysia including Sabah and Sarawak.00am to 12. rain or shine. poor conditions of pitches etc are the main factors limiting the development of soccer in Malaysia.00am to 12pm Preference Day Weekdays Weekends 10. in 2005. safety and facilities. Sports Planet has a registered database of over 30.5 years. In just 2. There is no fear that futsal is a temporary fad and trend. We plan to control the whole Melaka futsal market. Sports Planet has managed to grow to 6 venues. gender.

3 Market Positioning Zaba Samura is a small to medium enterprise or SME.00am Factory workers (3 shift schedule ) Young professionals 8.00 am to 6.00pm 8. Type of Sports / Cost per game per person Recreation FUTSAL RM4 TO RM10 GAME BOWLING RM4 TO RM6 PER GAME SNOOKER RM12 PER HOUR ARCHERY RM12 FOR 10 ARROWS GO KART RM35 TO RM50 PER SESSION Duration 1 TO 2 HOURS PER GAME 15 TO 20 MINUTE PER GAME 1 HOUR PER GAME 10 TO 20 MINUTE PER GAME 15 TO 20 MINUTE PER GAME Relative cost comparison of playing futsal and other sports and recreational activities 6. and can be enjoyed by everybody.00 pm 19-22 years 27-45 years College Students 4.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 9.00 to 7. Normally a group would consist of at least 10 people and the number can grow to 25 people per group as there is no limitation to the number of people per group. it will register with the Malaysian Franchise Association.00pm 12.00am to 4. Playing futsal is in fact relatively cheap compared with other kind of sports and recreation.00pm to 4. It intends to be a member of SME/SMI Association of Malaysia so that greater networking and new business ideas can be tapped at forums organized by the association from time to time Due to the fact the Zaba Samura is operating a franchise business.4 Number of Customers For a start Zaba Samura forecasts 20 to 30 groups of client per day.00pm to 11.00pm to 11.00am Weekends Weekdays Weekdays Weekends Weekdays Weekends Weekdays Weekends Weekdays Weekends and and General workers / 11.00pm 27-45 years Female Player and and Customer groups and their identified timeslots Our product and services are affordable. . This is to expand its networking and business ideas that can be harnessed at forums and seminars organized by the association from time to time 6.

6. 6. It is located in Ayer Keroh. Melaka. We will send out our latest promotions and campaigns through email.5 Customer Service Zaba Samura believes that the only way to survive in the market place is to provide a high quality service that customers expect and are satisfied with. Zaba Samura will be in close contact with its customer. marketing systems and support of a large organization like Sports Planet (Akmal – Can you provide more info on the competitor: How many pitches? What materials? Pricing? Etc) .6 Competition Currently. We will grow our customer database by requiring our customers to sign up as members free of charge. there is only one other futsal venue in Melaka. poor pitch conditions. operations know-how. Zaba Samura will listen to our customers’ needs so that we can provide the level of service which is second to none.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business We target to increase the number of customer to 30 to 50 groups of people per day after three month running the business.  Are not promoting themselves aggressively  Do not host tournaments and activities  Do not have the support system. Our analysis of this competitor shows us that they:  Are not providing a venue of high quality ie.

sportsplanet. Signboards 7. Smart Partnerships 6. E-mail Blast .0 Marketing Strategy Marketing and promotion play an important role in making our Sports Planet (Melaka) venue a success.my Tournaments & Events Leaflets Sports Planet Marketing and Promotions Signboards Newspaper Advertisement Word of Mouth Smart Partnerships Sports Planet Marketing and Promotions Overview The key marketing and promotional areas are: 1. Leaflets 2. Sports Planet website 9. com. Newspaper Advertisement 4.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 7. Tournaments and Events 8. Word of Mouth 5. Free Launch Week 3. Sports Planet’s marketing and promotional program for our business focuses on the below areas: E-mail Blast! Free week Launch! Sports Planet Website www.

which is exactly what the franchisee wants to achieve during this free opening week.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 7. . the opening free week is normally fully booked and packed. The newspaper advertisement will advertise the free opening week. most of the futsal playing customers within the state will be aware of the franchisee’s Sports Planet venue. After a short period of time. Customers who use the venue will also spread the news to their friends and so on and so forth. leaflets will need to be distributed once every week at popular areas around their venue. Sports Planet recommends that newspaper advertisements be used once at the time of the launch of the venue.1 Leaflets Each Sports Planet franchisee venue will receive a Sports Planet designed leaflet that has the following features and information:  Location Map of the franchisee’s Sports Planet venue      Contact details – address. The purpose of this opening free week is to get as many people as possible to come to the venue.4 Word of Mouth Word of mouth is one of the most powerful ways of marketing the Sports Planet venue. This will give the needed initial exposure to the public at large of the franchisee’s new venue. and state the location map and booking telephone numbers.3 Newspaper Advertisement Newspaper advertisements are expensive. Since it is free. their staff. their friends etc should all talk about the venue to as many people as possible. 7. the first week of launch is given free or charge.2 Free Launch Week For all Sports Planet venues. The franchisee. 7. fax and telephone number Booking telephone number Facilities provided in the venue Pricing Sports Planet logo The franchisee will initially need to print 5000 leaflets to distribute at the areas around their venue everyday for the whole of the first month. This newspaper advertisement will provide maximum exposure of the franchisee’s Sports Planet venue. 7. After the first month.

bright and attractive signboards at the entrance of the franchisee’s venue are very important. Sports Planet will inform all tournament organizers that have organized tournaments in the past at Sports Planet of the franchisee’s new venue. 7.my).8 Sports Planet website The franchisee’s venue will be have a permanent spot on the official Sports Planet website (www. facilities etc). Also. All the details of the venue will be displayed (location map.sportsplanet. and a media to advertise the booking telephone numbers of the venue.6 Signboards Large. Sports Planet provides discounts to the partner’s privilege customers in return for free advertising to the partner’s customer base. independent tournament organizers will bulk rent the venue’s pitches to host their own tournaments.5 Smart Partnerships Sports Planet is currently partners of the following organizations:  Citibank (Malaysia)    Real Rewards OSK Loyalty Card MyKelly Services Loyalty Card As smart partners of these organizations. The franchisee .7 Tournaments and Events The key to a sustaining advertising and promotion drive is continuous tournaments and events at the venue.com. the franchisee’s venue will immediately be covered by these smart partnerships. In most cases. 7. As a Sports Planet franchisee.000 e-mails of customers). This will help initiate tournaments at the franchisee’s venue. The signboard will serve as a identifier of the location.9 E-mail Blast Sports Planet will send out an e-mail promoting the franchisee’s venue to its database of customers (as at May 2005. and will obtain exposure and coverage by these smart partners. These tournaments should be encouraged as they bring in lots of teams and people to the venue who otherwise might not visit the venue. As a Sports Planet franchisee. we will put up a special ‘Stadium Tour’ of the franchisee’s venue where pictures of the venue will be displayed on the website. The venue owner can organize 1-2 of its own tournaments each year.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 7. All signboards will be designed by Sports Planet. 7. pricing. contact details. 7. Sports Planet has over 10.

The franchisee shall periodically send out e-mails to its customers to update them of upcoming activities and events. and will thus have a the database of it’s customers e-mails.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business owner will also be collecting and growing its membership database. .

 Hands-on training of your managers and supervisors. main counter etc)  Cash-flow forecast with detailed costing. Comprehensive training program and manuals to be provided  And much more. Together with Sports Planet.0 OPERATIONAL SYSTEM 8. Sports Planet is committed to working closely with its franchisees and making sure they succeed. As a Sports Planet Franchisee.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 8. ensuring best prices for top quality materials  Marketing advice and techniques  Proprietary billing system that provides online and real-time reporting of your business  Cross marketing of your venue with all other Sports Planet locations. and greater success. English Premier League Supporters Club and more. at a much cheaper cost. website and in-house futsal magazine  Cross marketing via Sports Planet e-mail database (approximately 10. OSK (Malaysia). full training support. we will receive the following support and assistance from Sports Planet to get our business up and running profitably:  Operations manual on all aspects of running the business  Full consultation advice on the layout of the selected venue (pitch location.2 Operational Systems Our business will follow the exact operational. SOLOK TAMPOI. Futsal de Salao Training School. MUKIM CHENG. . Real Madrid Supporters Club. with minimal operational hiccups. MELAKA 8. you can be assured of setting up your futsal business with less risk. Citibank (Malaysia). We will take you from the very first step of choosing a suitable venue location right up to the setting-up and running of a stable and highly profitable business. setting-up and installations will be taken care of by Sports Planet.1 Venue Location Sports Planet (Melaka) will be located at: LOT 694. full marketing reach. event organizers and corporate contacts  Sponsorship by adidas and 100Plus (exact sponsorship value is subject to confirmation from these partners). strong profits. accounting and marketing systems stipulated by the Sports Planet franchise system. knowledge transfer. MyKelly Loyalty Card.  All materials. Immediate partnership with all Sports Planet corporate partners such as Real Rewards.000 customer e-mails)  Cross marketing of futsal tournaments. as documented in the Sports Planet Operations and Training Manual. pitch size.

Thursday Friday Saturday Sunday Public Holiday Operational Hours Opening Time 10.00am 8. and a fax machine.00am 4.4 Customer Support and Communication Our telephone support and hotline is ever ready and available throughout the day. which will allow us to communicate with our customers using e-mail.00am 4.00am 9.00am 10.00am 9.00am 9.00am 4.3 Operational Hours The operational hours of the venue will be: Day Monday . The venue will be equipped with two telephone lines with caller ID.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 8. .00am 2.00am Closing Time (Depends on Last booking) 2. The venue will also be equipped with Streamyx broadband connection.

0 Financials 9.00 .Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 9.400.1 TYPE OF FACILITY AND AMOUNT Facility Amount : : 100% LOAN RM601.

2 Initial Set-Up Cost (TOTAL PROJECT COST) Please see the enclosed Total Project Cost Spreadsheet.Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 9. .

Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 9.3 Profit and Loss Forecast Please see the enclosed Profit and Loss Forecast .

4 Cash Flow Forecast Please see the enclosed Cash Flow Forecast .Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 9.

Business Loan Proposal Zaba Samura Sdn Bhd Sports Planet Franchise Business 10.0Timelines and Checklist Please see the enclosed Timelines and Checklist spreadsheet .