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Broadcast and Cable Report 042311

Broadcast and Cable Report 042311

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Hitwise Custom Report for Top Visited U.S.

Broadcast Network TV Show Websites (Week ending April 23, 2011) Rank 1 2 3 4 5 6 7 8 9 10 Network FOX ABC CBS CBS FOX CBS CBS FOX ABC CBS Website American Idol Dancing with the Stars Survivor NCIS Glee CSI:Miami Criminal Minds America's Most Wanted Grey's Anatomy Hawaii Five-0 Market Share Of Visits 29.98% 5.63% 4.40% 3.68% 3.46% 1.96% 1.89% 1.85% 1.77% 1.65% Previous Week 1 2 3 4 5 7 15 12 6 9

Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending April 23, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending April 23, 2011) Rank 1 2 3 4 5 6 CBS *FOX Aggregation ABC NBC MyNetworkTV Network Website www.cbs.com *FOX Aggregation abc.go.com www.nbc.com www.mynetworktv.com Total Visits 6,267,580 5,631,307 4,840,601 3,013,689 2,272,759 5,828 Market Share Of Visits 28.45% 25.56% 21.97% 13.68% 10.32% 0.03% Previous Rank 1 2 3 4 5 6

The CW Television Networkwww.cwtv.com

Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending April 23, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise Including PBS Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Websites (Week ending April 23, 2011) Rank 1 2 3 4 5 6 7 CBS *FOX Aggregation ABC NBC PBS Online MyNetworkTV Network Website www.cbs.com *FOX Aggregation abc.go.com www.nbc.com www.pbs.org www.mynetworktv.com Market Share Of Visits 6,267,580 5,631,307 4,840,601 3,013,689 2,272,759 1,875,631 5,828 Market Share Of Visits 26.22% 23.55% 20.25% 12.61% 9.51% 7.85% 0.02% Previous Rank 1 2 3 4 5 6 7

The CW Television Networkwww.cwtv.com

Source: Rankings based on market share of U.S. visits among custom category of commercial broadcast networks websites (ABC, CBS, NBC, FOX, The CW and MyNetwork) plus PBS for the week ending April 23, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users. * includes traffic aggregated from stand alone websites americanidol.com, amw.com, familyguy.com, cops.com, thelot.com and thesimpsons.com.

Source: Experian Hitwise

Top Visited U.S. Broadcast Network TV Show Websites ranked by demographics March 2011 Among Women Rank Network Website 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 CBS ABC FOX CBS FOX CBS CBS FOX ABC FOX CBS ABC ABC CBS NBC NCIS The Bachelor Glee NCIS Glee Blue Bloods Survivor Glee The Bachelor Glee NCIS The Bachelor The Bachelor NCIS Who Do You Think You Are? Market Share Of Visits Previous Week 10.43% 10.31% 10.29% Among Women, 25-34 15.74% 13.01% 12.97% Among Women, 35-44 12.69% 9.84% 9.42% Among Women, 45-54 12.14% 11.68% 10.31% Among Women, 55+ 19.68% 13.48% 12.04% NA NA NA NA NA NA NA NA NA NA NA NA NA NA NA

Top Visited U.S. Broadcast Network TV Show Websites March 2011 Among Men Rank Network 1 2 3 1 2 3 1 2 3 1 2 3 1 2 3 FOX CBS CBS Among Men, 25-34 NBC CBS FOX Among Men, 35-44 CBS FOX CBS Among Men, 45-54 CBS ABC CBS Among Men, 55+ CBS NBC CBS

Source: Rankings based on market share of U.S. visits among conversion demographics from custom category of television network websites among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the week ending April 2, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Rankings based on market share of U.S. visits among convers category of television network websites among six major commercial b NBC, FOX, The CW and MyNetwork) for the week ending April 2, 201 Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Source: Experian Hitwise

Top Visited U.S. Broadcast Network TV Show Websites ranked by demographics March 2011 Among Men Website Glee NCIS Hawaii Five-0 Among Men, 25-34 The Office Survivor Glee Among Men, 35-44 Survivor Glee 15.08% 11.77% NA NA NA NA NA NA NA NA NA 20.85% 13.34% 9.95% NA NA NA Market Share Of Visits Previous Week 12.50% 10.47% 7.94% NA NA NA

The Big Bang Theory 9.83% Among Men, 45-54 NCIS The Bachelor Survivor Among Men, 55+ NCIS Who Do You Think You Are? Survivor 13.85% 12.66% 12.46% 13.34% 9.96% 9.46%

ource: Rankings based on market share of U.S. visits among conversion demographics from custom ategory of television network websites among six major commercial broadcast networks (ABC, CBS, BC, FOX, The CW and MyNetwork) for the week ending April 2, 2011 (Sunday – Saturday) from the xperian Hitwise sample of 10 million U.S. Internet users.

ource: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (Week ending April 23, 2011) Rank Network 1 2 3 4 5 6 7 8 9 10 Nick Website Spongebob Market Share Of U.S. Visits Previous Week 16.56% 4.47% 4.18% 3.42% 3.24% 3.07% 3.02% 2.82% 2.15% 2.07% 1 3 2 8 7 4 5 9 10 11

Comedy Central South Park Cartoon Network Ben 10: Ultimate Alien Nick Victorious Cartoon Network Adventure Time Comedy Central Tosh.0 Nick NIck iCarly Big Time Rush

Disney Channel Phineas and Ferb Cartoon Network Star Wars: The Clone Wars

Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending April 23, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's Programming (Week ending April 23, 2011) Rank 1 2 3 4 5 6 7 8 9 10 Network MTV MTV Lifetime MTV MTV Oxygen VH1 Food Network Website 16 & Pregnant American's Best Dance Crew Army Wives Real World: Las Vegas Jersey Shore Bad Girls Club Love & Hip Hop Barefoot Contessa Market Share Of U.S. Visits Previous Week 9.98% 3.63% 2.91% 2.45% 2.35% 2.21% 2.17% 2.00% 1.87% 1.59% 1 11 2 6 3 9 4 7 10 14

Comedy Central South Park Comedy Central The Daily Show

Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending April 23, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show Websites Overall (Week ending April 23, 2011) Rank 1 2 3 4 5 6 7 8 9 10 Network Website Nick SpongeBob FOX American Idol Comedy Central South Park Cartoon Network Ben 10: Ultimate Alien Nick Victorious Cartoon Network Adventure Time Comedy Central Tosh.0 Telemundo La Reina del Sur Nick iCarly ABC Dancing with the Stars Market Share Of U.S. Visits Previous Week 10.48% 2 10.17% 1 2.83% 4 2.64% 3 2.17% 12 2.05% 10 1.95% 7 1.92% 5 1.91% 8 1.91% 6

Source: Rankings based on market share of U.S. visits among custom category of television network websites from among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the week ending April 23, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Late Night Talk Show TV Show Websites Overall (Week ending April 23, 2011) Rank 1 2 3 4 5 6 7 8 9 10 Network TBS NBC TBS ABC CBS PBS NBC ABC Website Conan The Tonight Show with Jay Leno Lopez Tonight Nightline Late Show with David Letterman Charlie Rose Late Night with Jimmy Fallon Jimmy Kimmel Live Market Share Of U.S. Visits Previous Rank 30.96% 18.85% 11.92% 6.85% 4.89% 4.79% 4.34% 4.32% 4.05% 2.26% 1 4 2 3 5 8 7 9 6 11 Comedy CentralThe Daily Show Comedy CentralThe Colbert Report

DNR = Did not rank Source: Rankings based on market share of U.S. visits among custom category of television network websites from ABC, CBS, NBC and TBS for the week ending April 23, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users. Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Morning Broadcast Network Talk Show TV Show Websites Overall (Week ending April 23, 2011) Rank 1 2 Network NBC ABC Website The Today Show Good Morning America Market Share Of U.S. Visits Previous Rank 91.37% 8.52% 1 2

3 CBS The Early Show 0.12% 3 Source: Rankings based on market share of U.S. visits among custom category of television network websites from ABC, CBS and NBCfor the week ending April 23, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users. Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network News TV Websites (Week ending April 23, 2011) Rank Network 1 2 3 4 5 6 7 8 9 10 MSNBC MSNBC Website Rachel Maddow Show Hardball withChris Matthews Market Share Of U.S. Visits Previous Rank 15.51% 12.29% 10.96% 8.04% 7.54% 7.30% 6.06% 5.70% 5.34% 4.64% 1 2 4 3 5 6 9 7 11 17 FOX News O'Reilly Factor

FOX News America's Newsroom FOX News Shepard Smith MSNBC MSNBC MSNBC MSNBC Morning Joe Meet the Press The Last Word Zeitgeist

FOX News On The Record with Greta

Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from CNN, FOX News and MSNBC for the week ending April 23, 2011 (Sunday – Saturday) from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise

Hitwise Custom Report for Top Visited U.S. Cable Network TV Show Websites Overall (month of March 2011) Rank Network 1 2 3 4 5 6 7 8 9 10 Nick MTV Website SpongeBob Jersey Shore Market Share Of U.S. Visits Previous Month 14.91% 4.55% 4.12% 3.22% 2.81% 2.70% 2.57% 2.25% 2.06% 1.99% 1 2 3 9 6 7 5 4 13 8

Comedy Central South Park Comedy Central Tosh.0 Nick Nick Nick iCarly Big Time Rush Victorious

Disney Channel Phineas and Ferb Comedy Central The Daily Show ABC Family Pretty Little Liars

Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the month of March 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise Hitwise Custom Report for Top Visited U.S. Cable Network TV Websites - Excluding Children's Programming March 2011 Rank 1 2 3 4 5 6 7 8 9 10 Network MTV Website Jersey Shore Market Share Of U.S. Visits Previous Month 8.46% 7.67% 3.84% 3.70% 3.49% 2.80% 1.89% 1.85% 1.55% 1.54% 1 2 4 3 25 15 11 8 10 9

Comedy Central South Park Comedy Central The Daily Show ABC Family Lifetime MSNBC VH1 Oxygen MTV Food Network Pretty Little Liars Army Wives Rachel Maddow Show Basketball Wives Bad Girls Club Skins Barefoot Contessa

Source: Rankings based on market share of U.S. visits among custom category of cable television network websites from 30 leading commercial cable networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the month of March 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise Hitwise Custom Report for Top Visited U.S. Broadcast Network TV Show Websites (month of March 2011) Rank 1 2 3 4 5 6 7 8 9 10 Network FOX ABC CBS CBS FOX ABC ABC CBS CBS FOX Website American Idol Dancing with the Stars NCIS Survivor Glee The Bachelor Grey's Anatomy CSI: Miami Criminal Minds America's Most Wanted Market Share Of Visits 28.69% 6.13% 4.29% 4.16% 3.63% 3.00% 2.01% 1.93% 1.74% 1.72% Previous Month 1 25 3 5 2 4 6 12 21 9

Source: Rankings based on market share of U.S. visits among custom category of television network websites among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) for the month of March 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.

Source: Experian Hitwise Hitwise Custom Report for Top Visited U.S. Broadcast and Cable Network TV Show Websites Overall (month of February 2011) Rank Network Website Market Share Of U.S. Visits Previous Month

Source: Rankings based on market share of U.S. visits among custom category of television network websites from among six major commercial broadcast networks (ABC, CBS, NBC, FOX, The CW and MyNetwork) and cable television network websites Source: Experian Hitwise networks (A&E, ABC Family, Adultswim, AMC, BET, Bravo , CNN, Comedy Central, from 30 leading commercial cable Discovery, Disney Network, E!, Food Network, FOX News, FX, Hallmark, HGTV, History Channel, Lifetime, MSNBC, MTV, Nick at Nite, Nickelodeon, Syfy, Spike, TLC, TNT, Travel Channel, TruTV, TVLand, USA, VH1) excluding sports networks for the month of February 2011 from the Experian Hitwise sample of 10 million U.S. Internet users.

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