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How Metacafe tripled likes, doubled referral traffic

How Metacafe tripled likes, doubled referral traffic

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Published by Facebook

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Categories:Types, Research
Published by: Facebook on Apr 30, 2011
Copyright:Attribution Non-commercial

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01/07/2013

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What happened when we change the

Like Button position on Metacafe
acebook Insights - Site Engagement
More than tripIed the number of daiIy Likes
rom ~2000 to ~7000, by position the Like up in the page.
acebook Insights - Site ReferraIs
DoubIed the number of daiIy "CIicks to Site"
rom ~60K daiIy cIicks to ~120K
acebook Insight - Engagement & CTRs
Before (March 9
th
)
After (ApriI 6
th
)

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