Income 35,000

City Population Male Age 26 - 50 -50,000 Target Market 10 % potential

Karachi 15,000,000 49% 55% 65% 2,627,625 262,763
Lahore 6,500,000 49% 55% 58% 1,016,015 101,602
Rawalpindi 1,500,000 49% 55% 49% 198,083 19,808
Multan 1,100,000 49% 55% 37% 109,687 10,969
1st year 3% 2nd year 5% 3rd Year 7%
7,883 12,744 16,949
3,048 4,928 6,554
594 961 1,278
329 532 708
 Age 5 - Rs. 10 Target Total
City Population 15 per day Market Spending 20% Chips 5% Thins
Karachi 15,000,000 20% 70% 2,100,000 21,000,000 4,200,000 210,000
Lahore 6,500,000 20% 65% 845,000 8,450,000 1,690,000 84,500
Rawalpindi 1,500,000 20% 65% 195,000 1,950,000 390,000 19,500
Multan 1,100,000 20% 58% 127,600 1,276,000 255,200 12,760
Total 24,100,000 3,267,600 32,676,000 6,535,200 326,760
 Trade Price
Per month 80%
6,300,000 5,040,000
2,535,000 2,028,000
585,000 468,000
382,800 306,240
9,802,800 7,842,240
 Age 5 - Rs. 10 Target Total
City Population 15 per day Market Spending 20% Chips 5% Thins Per month
Karachi 15,000,000 20% 70% 2,100,000 21,000,000 4,200,000 210,000 6,300,000
Lahore 6,500,000 20% 65% 845,000 8,450,000 1,690,000 84,500 2,535,000
Rawalpindi 1,500,000 20% 65% 195,000 1,950,000 390,000 19,500 585,000
Multan 1,100,000 20% 58% 127,600 1,276,000 255,200 12,760 382,800
Total 24,100,000 3,267,600 32,676,000 6,535,200 326,760 9,802,800
Trade Price
80%
5,040,000
2,028,000
468,000
306,240
7,842,240