Robin Hood A Written Case Analysis Conducted by Austin Burris April 29, 2011 Strategic Management Final Case #12

Spring, 2011

Issues that Need Addressing 1. The expansion of the Merrymen has caused a shortage in resources that the Sherwood Forest can provide. This must be addressed. 2. Anyone was allowed and welcome to join the band so many of the men are without training or discipline. This also must be addressed. 3. Prince John has spies everywhere so spies may be among the Merrymen. 4. The Merrymen lack horizontal management, diversity. Mission Statement We, the Merrymen, led by Robin Hood, the Prince of Thieves, in order to achieve equality in finance and equal distribution of resources, exist to steal from the rich and give to the poor. We exist not in spite of the rich, but in support of the poor,

Vision Statement To extend our reach throughout Nottingham and surrounding areas, we intend to expand the complete range of our services. We are determined to continually focus on equality, striving to mend the broken strands of communication, distribution, allocation, and rights among all. Performance Objectives Objectives exist to convert the vision into performance targets to be achieved. 1. Appoint three new lieutenants in the next six months, in the responsibility of forest replenishment and development, customer relations and support, and legal advising. (These three individuals should already be members of the Merrymen so that they have the support of other members)

2. Implement a training program that all members should participate in. This program should take place over the next year. There should certain standards met in able to pass and should be repeated every three years in order to access skill and discipline, 3. Implement a program that will either make a rations system for the resources of forest or make it that each Merrymen is responsible for own resources.

Confronting Problems Robin Hood needs to analyze the situation, alternatives, and options. Robin Hood then should analyze resources, strengths, and opportunities. Within the appendix there are two diagrams of situation analysis for Robin Hood and his Merrymen. The High Sheriff of Nottingham is growing by becoming more organized. Being better organized can help the Merrymen in many areas mainly the allocation of resources. Also, reorganizing will allow for the Merrymen to focus on their weaknesses. Strength does lie in numbers, if well organized. Robin Hood & his Merrymen and the Barons are not friends but have a common enemy, Prince John. The two groups could join forces. The joining of forces would help in multiple ways. The Barons have resources that the Merrymen do not; thus helping with the limited resources of Sherwood Forest. Not only can the Barons most likely provide food but shelter as well. Also, the Merrymen have the forces it takes to go and free King Richard. Robin Hood was a supporter of King Richard anyway. Also, King Richard¶s release would be beneficial to both parties and would thwart the regime of Prince John.

Steps of Implementation

1. The first step of implementation is to access the situation, take a step back, look at it from many aspects and angles, think on the matter, and then make the proper decisions. 2. Robin Hood should restructure the hierarchy and business model of the Merrymen. In doing so, the lieutenants would be spread more horizontal.. He should appoint three additional lieutenants from within the band into areas of specialty. All of the members will be divided into cohorts reporting a different lieutenant. Each division will be determined by skills, abilities, and location of the Merrymen. The first new cohort would specialize in forest development and replenishment along with being responsible for research, development, and acquiring other resources. The townspeople and farmers are said to be the Merrymen¶s greatest allies so they should have a sector focusing on customer relations. This sector would handle customer complaints and support. This way they have a consistent understanding the situation Lastly, the third additional lieutenant would be a legal and strategic advisor. This lieutenant and his cohort would work close with Will Scarlett¶s cohort. Scarlett¶s cohort is responsible for intelligence and information collection. This cohort would process and analyze such information and advise a course of action to Robin Hood. The Merrymen also are constantly in trouble with the law, noting the rivalry with the High Sheriff. Legal support could not hurt.

The seven lieutenants and Robin Hood will meet twice a month to deliberate and determine courses of action. The current and future hierarchies are shown in the appendix with list responsibility of each lieutenant. 3. After restructuring, he needs to retrain the forces of the Merrymen. Due to restructuring some of the Merrymen will be in unfamiliar roles and they will need training. They more they know the better it is for the group as a whole. This will also help to give the forces self-discipline and they will be able to act on instinct when nothing else. 4. Robin Hood is going to have to make decisions once that is completed. Not everyone will be correct for the roles and some will not make it through training. In order to be at utmost strength Robin may have to let some men go. 5. Next, the Merrymen will need to devise two things: a rules and regulations guide and a plan to properly allocate funds and resources. A rules and regulations will help with discipline as well as image. It has already been stated that the Sherwood Forest has limited resources and they have surpassed that in numbers. Restructuring the band and letting some people go will help that but ultimately something needs to be done. In addition to allocating resources, Robin Hood might also delegate men to research and acquiring additional resources.

Appendix Current Hierarchy

Robin Hood Will Scarlett
Intelligence & Scouting

Leader

Much
Provisioning

Little John
Discipline

Scarlock
Accounting

Future Hierarchy

Robin Hood

Leader

Little John
Discipline

Scarlock
Accounting

Will Scarlett

Much
Provisioning

Intelligence

Lieutenant
Customer Relations

Lieutenant
Legal Advisor

Lieutenant
Forest Development

S.W.O.T. Analysis
‡ Large amount of troops ‡ Townspeoples' Support ‡ Sheriff is growing stronger ‡ Prince John and his spies

Strengths

Threats

Weaknesses

Opportunities

‡ Limited Resources ‡ Overgrowth and Unfamiliarity with Men

‡ Restructuring of his band

TOWS Matrix The TOWS Matrix displays alternatives

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